Winning With Shopify – Détails, épisodes et analyse

This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.

In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email!

Portland Leather Goods: https://www.portlandleathergoods.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
4:10 How Portland Leather Goods Got Started
11:37 Simple, but effective business advice
21:58 How To Integrate With Google Ads
31:11 CMO Network: Business Optimisation
39:10 Empowerment at Work
44:02 Limiting Beliefs
47:38 Outro

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

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In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand.

They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable insights to help you grow your Shopify brand within niche communities through micro influence!

Reach out to Spec here: https://spec.digital/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Key takeaways:
0:00 Introduction
5:11 The Untapped Potential of Micro Influencers
9:22 How To Reach Out Direct To Your Clients
13:16 How To Work With Influencers
17:00 How To Reach Out To Influencers
21:06 The Story of 2 Fur Doodie
29:46 How To Hook People In The First 10 Minutes
33:30 How to Refer a Friend

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In this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner.

Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls that can disrupt your sales.

Whether you're gearing up for the holiday rush or any peak season, this episode provides actionable tips to streamline your inventory processes and maximise profits.

Tune in and equip your Shopify store for success with top-notch inventory management techniques!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/

Sign up to the Growth Hub here: https://community.winningwithshopify.com/ 

Key takeaways:
0:00 Introduction
4:45 How to Plan Your Shopify Store for the Holiday Season?
11:36 The Phycology of Shopify Inventory Management
18:07 The symbiotic relationship of SEO and merchandising
22:45 Ideas During Low Inventory Periods
27:07 How To Do Shopify Loyalty Without Discounting
34:46 E-commerce Startups: How to grow a business
39:04 What Does ‘Good’ Look Like?
42:31 Outro


Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify 

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the show

Last week was Nick's 100th episode! So this week, we are going to do something a little different. We have gone through the archives and hand picked some of our favourite clips over the last 100 episodes that we feel are most helpful to you. 

Grab yourself a drink, kick back and enjoy this nostalgic episode!

Thank you for being on this journey with us, we have big things in store for the next 100. 

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This week on the show we are discussing how to create your own jewellery brand. The do's, the don'ts and everything in-between!

We are joined by Karissma Yve, CEO and Founder of Gildform. Karissma started her career as a jewellery creator, launching her jewellery brand XENOPHORA that landed at Paris Fashion Week. She then went on to create Gildform to bring innovation to the jewellery industry so all creators can transform their ideas into reality with the help of innovative technology and manufacturing.

In this episode Karissma shares her story, the advice she has for entrepreneurs wanting to start a jewellery business and insights of the industry!

You can check out Gildform here - https://www.gildform.com/

This episode is brought to you by Inventory Planner. Start your 14-day free trial now at https://www.inventory-planner.com/trial 

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Kicking off September with a Lightning Episode!

Nick is off sick this week and he has lost his voice, so our Production Director, Byron, has stepped in as we didn't want to miss a week!

In this episode, Byron is joined by Nathan Hirsch. Nathan is a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School.

Before EcomBalance and Outsource School, Nathan founded FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019!

EcomBalance - https://ecombalance.com/


This episode is brought to you by Inventory Planner. Start your 14-day free trial now at https://www.inventory-planner.com/trial

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August is almost a distant memory but it has been a month full of amazing guests!

To finish off a great month we are joined by Tom, the Co-founder & CEO of Jebbit and this episode is all about setting up your business for a cookieless world.

Nick and Tom dive into what Zero Party Data is, how to make sure your business strives in a cookieless world and much more!

Jebbit - https://www.jebbit.com/

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August has been fun!

Today, we are joined by Gaurav, Founder & CPO of Avataar Shopify app & other headless ecosystems. In this episode Nick and Gaurav discuss a variety of topics from Customer centricity and the complexity around consumer decisions, to the Global shift in consumer behaviour and the impact on businesses.

They delve into Augmented Reality in retail: benefits, use cases, consumer reactions and much more!

You can check them and their Shopify app out here - https://www.avataar.ai/


Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/

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Make Your First Million on Shopify - Top Tips To Get There Quickly!

On this episode, Nick shares his top tips to help you make your first million on Shopify! If you are planning to launch your store or recently launched your store and looking to grow, this is an episode not to be missed.

Topics include finding the right products, testing the market, branding, running ads, email marketing and much more!

Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today  apps.shopify.com/yotpo-subscription

Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/

Support the show

This week on the show is a topic we haven’t discussed before and is all about how to manage inventory and stock!

We get asked a lot of inventory related questions by the WWS community, so wanted to bring on Charles at EasyScan to share his knowledge on inventory management and 5 ways to make sure your inventory is setup for the long haul!

If you are having issues with managing stock and inventory at the moment, this episode is not to be missed!

Charles is the Product Manager at EasyScan, and has 5 years of hands-on retail experience, plus 7 years of software development, primarily focused on e-commerce. This has set him up perfectly to Product Manage the best Shopify inventory embedded app on the App Store, EasyScan: SKU and Barcode. EasyScan has an impressive 5/5 stars from over 43 reviews and is the No.1 go to super app for everything fulfilment and inventory management on Shopify.

You can check out EasySan here: https://apps.shopify.com/easyscan-inventory-and-order


Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today  apps.shopify.com/yotpo-subscription

Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/

Support the show