WELLthy – Détails, épisodes et analyse

As influencers, entrepreneurs, and business owners, pitching and PR are some of the most essential skills to have. Jennifer Jaden is the founder of Gal Media, a PR agency that works with emerging brands, products, and influencers.

She joins the podcast today to share her story about starting Gal Media. We talk about how she found her first clients, what the most challenging part of growing and scaling a business is, and what she notices is the current trend on social media. Jennifer also offers her expertise by sharing tips on getting your name out there (even if you can't afford a PR retainer), how to pitch yourself to media outlets, and what you should do if you ever receive bad press.

This is an important episode for influencers, business owners, and public figures alike. So tune in, take notes, and receive some guidance on how you can manage your pitches and PR like a professional.

Timestamps:

• Pitching yourself for a podcast [00:54]
• How and when Jennifer founded Gal Media [2:50]
• How Jennifer found her first clients [4:28]
• The most challenging part of growing and scaling Gal Media [6:34]
• Tips for pitching yourself to media outlets [15:20]
• Current trends in social media [18:51]
• How Jennifer manages her time [23:36]
• Tips for managing bad press as a public figure and influencer [25:41]

Resources:

• https://www.galmediagroup.com/ 
• https://www.instagram.com/galmedia/ 
• https://www.instagram.com/jenniferjaden/ 

We discuss how she took Arrae and grew it using influencer marketing, so if you're an ecommerce entrepreneur or business owner, her tips will be incredibly helpful when it comes to getting your business out there. We also talk about the importance of self-care routines and setting boundaries as an entrepreneur.

More specifically, Siff and I both share our experiences with journaling, how we got into the process, and the difference we've seen in our lives since adopting the practice. Tune in to hear Siff's take on launching and running a business, managing mental health, and the importance of self-care.

Timestamps:

• How Siff started and co-founded Arrae (2:51)
• How Siff took her blog and turned it into a business (6:48)
• Tips for starting a brand new ecommerce business (11:29)
• The process of starting a nutraceuticals company (13:57)
• How Siff got the word out about Arrae (15:24)
• Tips for hiring influencers for your marketing campaign (19:44)
• What's next for Arrae? (22:42)
• What Siff does aside from taking Arrae to soothe her bloat and anxiety (23:40)
• Siff's morning routine (25:18)
• How to get started with journaling (29:15)
• How Siff became more introspective (35:35)
• Boundaries that Siff has in place for social media (38:25)

Resources:

• https://www.arrae.com/ 
• https://www.instagram.com/arrae.co/ 

Pivoting your business is one of the scariest transitions any influencer, blogger, and entrepreneur can make. But as a multi-passionate female entrepreneur, pivoting is a natural evolution you're likely to go through at least once in your career. If you're wondering how pivoting and profitability fit in the same frame, this episode is for you,

Marie Wold is a business mentor to ambitious online coaches who want to make bank while making a difference. She had a profitable business as a fitness influencer and fitness coach, and is now on track to a 7-figure year as a business mentor. She joins the podcast today to share how you can build a profitable coaching business, all while setting social media boundaries to protect your peace. Tune in as we discuss the importance of personal branding, how to navigate rude comments, the different mindset blocks at every level, and tips for communicating the value of your offer.

Time Stamps:

[2:26] Pivoting from fitness influencer, fitness coach, to business mentor 

[11:51] Influencer energy vs. entrepreneur energy

[15:50] Managing consumption and setting social media boundaries

[21:17] Tips for building a memorable personal brand

[28:34] The different mindset blocks that come with scaling your income

[34:12] Communicating the value of your offer

Resources:

Marie's Website: https://mariewold.com/ 

Instagram: https://www.instagram.com/marieewold/ 

Grind and Be Grateful Podcast: https://mariewold.com/grind-and-be-grateful/ 

You've heard the saying "quality over quantity" many times. But no one embodies what that statement means on the level that Natanya Bravo does. Natanya is the founder of the Bravo Life. The Bravo Life, now a global community of over 30,000 women, was created to inspire women around the world to realize and actualize their full potential. It provides coaching resources and live experiences for women worldwide who are committed to living their best lives as their best selves.

Natanya joins the podcast today to share her knowledge, strategies, and know-how when it comes to attracting quality clients and scaling to 7-figures with one offer. We chat about finding clarity on your purpose, getting clear on concrete results and transformations, marketing your offer, overcoming mindset blocks, and so much more. If you feel the overwhelming need to overproduce by creating a large product suite, this episode is for you. Tune in as Natanya shares her insight, advice, and strategies on how simplification can ultimately amplify your impact.

Time Stamps:

How Natanya became a business strategist and mindset coach [2:01]

Finding clarity on your purpose [4:01]

Getting clear on the concrete transformation and results that you provide [7:41]

Talking to your target audience and learning how to communicate your offer [10:23]

Common mindset blocks during the launch process [15:38]

Why focusing on quality over quantity will help you attract clients [21:59]

How Natanya scaled her program to 7-figures [26:25]

Growing a team to support a 7-figure business [30:26]

Resources:

Natanya's Website: https://thebravolife.com/ 

Instagram: https://www.instagram.com/thebravolife/

The Influence to Empire Mastermind is by far my favorite product and offer. The women who join the program are so inspirational, and getting to be a part of their journey is an honor. In today's episode, I'm shining the spotlight on 3 current students in the Influence to Empire Mastermind.

Meet Julie, a style coach, Mille, an Instagram coach and YouTuber, and Steph, a doctor in physical therapy and movement and nutrition coach. Julie, Millie, and Steph chat about their journey through entrepreneurship from monetizing their audience, the marketing and messaging that has been the most effective in converting followers into customers, the hardest part of their entrepreneurial journey, and so much more.

Time Stamps:

[1:36] Meet Julie, Millie, and Steph

[3:27] How Julie decided on what to create for her audience

[7:41] How Millie monetized her strengths and expertise

[9:54] How Steph went from physical therapist to a movement and nutrition coach

[13:16] The messaging and marketing strategies that turned their followers into customers

[20:09] The hardest part of their entrepreneurial journey so far

[30:19] What has been the most impactful at moving the needle forward in their respective businesses 

[36:39] Their experience inside the Influence to Empire Mastermind

Resources:

Julie's Instagram: https://www.instagram.com/juliekrausxo/ 

Steph's Instagram: https://www.instagram.com/stephdorworth/ 

Millie's Instagram: https://www.instagram.com/itsmodernmillie/ 

So you're thinking about launching a product to your audience. You've spent months to years cultivating a following on social media, secured brand collaborations under your belt, and now you want to create something of your own and create an impact. Deya Kuhnle is the founder of the Digital Business Manager Bootcamp, but for the past four years, she's been supporting six and seven-figure entrepreneurs with their funnels, launch strategies, launch management projects, and team management. She's also our extraordinary launch and funnels support coach in my Influence to Empire Mastermind.

If you're freaking out at the word "funnel," don't fret. Deya explains what a funnel is and why they're important in today's episode. Deya walks you through how you can figure out what product to launch to your audience by uncovering and playing into your strengths. She also discusses the different types of offers that you can create for your audience, all while sharing the recipe for a profitable launch. 

If you're ready to go from solopreneur to entrepreneur, this episode is a must. Tune in and take notes as Deya removes your concerns and confusion surrounding funnels and launches.

Time Stamps:

[8:52] What is a funnel 

[12:42] How Deya picked up her funnel expertise

[15:48] Easy takeaways for figuring out what product to create

[20:38] Different types of offers you can create

[25:24] Starting small and validating your offer

[27:35] Pricing your online course

[30:50] First steps for validating your mini-course offer

[32:36] Finessing the process of launching your first product

[38:01] 2 things people get wrong with launching

[40:57] 2 tips for launching 

Resources:

Get on the waitlist for The Influence to Empire Mastermind: https://christinagalbato.com/ite-waitlist

Deya's Instagram: https://www.instagram.com/mynameisdeya/ 

Digital Business Manager Bootcamp website: https://dbmbootcamp.com/ 

One of the coolest things about my Influence to Empire Mastermind is that I learn so much from our supporting coaches. In today's episode, I'm joined by none other than Viv Okafor. Viv is a brand coach and content strategist who helps intentional experts clarify, connect, and convert through content.

We dive deep into a discussion all about creating a content plan and showing up online consistently. Viv shares her expert insight on the biggest mistake you can make with your content, the key to establishing your unique brand, how to start finding your brand clarity, planning content around your mission statement, and much more juicy content secrets.

Time Stamps:

[7:13] The biggest mistake you can make with your content

[9:15] What does a brand coach/content strategist do?

[10:59] Why having brand clarity matters

[13:23] How Viv became a brand coach and content strategist

[24:15] The 3 P's of finding your brand clarity

[29:28] Creating content that aligns with your mission statement

[34:49] Playing into your content strengths

[38:39] How to market your product smoothly

Resources:

Get on the waitlist for The Influence to Empire Mastermind: https://christinagalbato.com/ite-waitlist

Viv's Instagram: https://www.instagram.com/thevoguide/ 

Viv's website: https://www.thevoguide.com/ 

Clarity to Authority Program: https://clarity-to-authority.mykajabi.com/sales-page 

Travel has and will always be a very important part of my life. I'm so excited for today's episode as I am joined by Rachel Rudwall, an Emmy nominated on-camera host, producer, camera writer, and photographer. She has traveled to all 7 continents, lived in 3 countries, and visited nearly 70 nations.

We talk all about becoming a travel producer as she shares tips for storytelling through video. We also have a conversation about the impact and power travel can have on us as humans, and what it means to be a global citizen. If you're looking for a reason to scratch that travel itch, this episode is for you. Tune in and get lost in Rachel's world as we discuss the biggest lessons learned on the road and how we can all become more responsible travelers.

Time Stamps:

[3:59] Rachel's favorite destinations

[11:39] How Rachel fell in love with travel and became a travel producer

[16:18] Producing travel video content

[20:03] Tips for storytelling through video

[26:33] The biggest lesson Rachel learned from her travels

[31:44] How to become a more responsible travelers

Resources:

Rachel's Instagram: https://www.instagram.com/rachelroams/ 

Rachel's website: http://www.rachelroams.com/ 

If you watch my Instagram stories, you're familiar with the product created by my guest on today's episode. I'm so excited to introduce you to Ali Bonar, the creator of the world's first granola butter. Not only am I a huge fan of Ali's product, but I am also in awe of how she shows up so authentically on social media, and how open she is about her entrepreneurial journey and her own personal struggles with an eating disorder and body image.

You're in for a real treat as Ali shares how she created the world's first spreadable granola. She also dives into the behind-the-scenes of growing and scaling an e-commerce business, healing her body image and her relationship with food, and her 3 tips for aspiring e-commerce businesses.

Time Stamps:

[2:52] Ali's struggle with eating disorders

[7:09] Using Instagram to keep her accountable

[9:38] How Ali created the world's first granola butter

[14:49] Kween's slow and steady growth

[17:58] Healing the root causes of her eating disorders to heal the larger picture

[24:25] Getting her product into stores

[41:44] 3 tips for starting an e-commerce brand

Resources:

Ali's Instagram: https://www.instagram.com/alibonar/

Kween Granola Butter: https://kween.co/ 

Ali's podcast: https://kween.co/pages/kweencast

Up until recently, marketing your brand required spending big bucks on advertising. But it's 2021 and reaching your ideal clients and customers through traditional and new media doesn't have to cost a fortune. Christina Nicholson is my guest on today's episode. She is a TV host and founder of the PR agency, Media Maven. She grew Media Maven into a million-dollar business in just 4 years.

Christina joins the podcast today to discuss what PR is and how it benefits entrepreneurs. She also exposes common scams and why you should avoid them. We have an important discussion that helps entrepreneurs decide what kind of press is right for them and their business, tips for pitching media outlets, and why pitching to podcasts is a great growth exposure opportunity. Tune in as Christina shares million-dollar tips for earning media placements and how you can make the most out of a podcast feature.

Time Stamps:

[1:52] What is PR and who is it for

[7:19] Which type of press is right for your business

[11:39] Tips for pitching to media outlets

[20:07] Why you should be focusing on podcasts

[26:38] Tips for pitching to podcasts

[29:21] How to make the most out of your podcast feature

[34:48] Tips for podcast growth

[36:10] Time management as an entrepreneur

Resources:

Website: https://www.mediamavenandmore.com/podcast/

Instagram: https://www.instagram.com/christinaallday/

Free pitch for media placement: Pitchpublicityprofit.com

Free pitch for podcast placement: podcastclout.com/pat