We Fixed It, You're Welcome – Détails, épisodes et analyse

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We Fixed It, You're Welcome

We Fixed It, You're Welcome

We Fixed It, You're Welcome

Business & Entrepreneuriat
Société & Culture

Fréquence : 1 épisode/8j. Total Éps: 76

Megaphone
Armchair quarterbacking isn’t just for sports anymore. We’re taking the same approach to companies: what would you do in their shoes? Each episode, our lively panel will debate a new issue ripped from the headlines involving a different well-known company. Between our instincts, experiences, and unsolicited opinions, we may just come up with gold. At the end, we’ll critique ourselves and see how we did. If we fixed it, you’re welcome! Season 3 launched January 20, 2026. Subscribe to the podcast so you don't miss a single episode!
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Replay: Southwest’s LUV Lost

mardi 14 avril 2026Durée 58:55

Southwest Airlines is financially strong. Record revenues. Stock price near multi-year highs. Yet longtime customers are walking away angry. In this episode, we unpack the growing tension between Wall Street performance and customer loyalty at Southwest Airlines. Host Aaron Wolpoff sits down with brand strategist Rene Huey-Lipton, founder of The Dame Collective and former strategy lead on Southwest during its golden years. The question at the center of the conversation: How can a brand be winning financially while simultaneously losing its best customers? From controversial assigned seating to unpopular baggage fees to the triggering “Boarding Royale” Super Bowl campaign, we analyze how strategic shifts have taken the most beloved airline identity in America off course for many consumers. What We Cover 1️⃣ The Core Problem: Financial Success vs Brand Equity Southwest reported record revenue, yet load factors are declining Loyal flyers publicly declaring they are leaving The emotional equity of “We’re all in this together” is eroding The danger of extracting more revenue per customer while shrinking the customer base Rene explains how this mirrors classic Wall Street optimization: maximize short-term revenue, risk long-term brand health. 2️⃣ The Boarding Royale Backfire Southwest’s Super Bowl ad mocked its former open seating model. Instead of feeling like a self-aware evolution, customers felt: Belittled Gaslit Reduced to the punchline Rene breaks down why making your most loyal customers the joke is a strategic miscalculation. 3️⃣ Hierarchy Changes Behavior Referencing research from Harvard Business School and the University of Toronto, Rene highlights how: Class distinctions increase conflict Introducing hierarchy shifts employee roles from hosts to referees Southwest’s once-democratic seating model helped create community When tiered seating and baggage fees entered the picture, the cultural dynamic shifted. 4️⃣ Internal Culture Risk Southwest’s frontline employees have historically been its greatest asset: Humor Warmth Human connection But layoffs, operational constraints, and policy changes are altering that culture. The episode explores whether internal friction could accelerate brand decline faster than customer dissatisfaction alone. 5️⃣ What Should Southwest Do? Rene proposes a bold alternative: A Dual-Brand Strategy Modeled after Qantas and Jetstar: Preserve Southwest as a high-trust, economy-focused domestic brand Launch a separate premium or long-haul sub-brand Protect the emotional equity instead of diluting it Other ideas discussed: Restore fee transparency Recommit to “Bags Fly Free” Monetize passenger engagement through paid brand research partnerships Re-empower employees as ambassadors rather than enforcers Subscribe for more deep dives where we fix big business problems with fresh perspectives. Rene Huey-Lipton https://www.linkedin.com/in/hueylipton/ • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are There Too Many Managers?

Saison 3 · Épisode 12

mardi 7 avril 2026Durée 49:54

Are too many people being promoted into leadership roles? As a result, are companies becoming too top heavy? If we’ve created a system that values managers over executers, is this a recipe for disaster? In this episode, we’re joined by Ron Hetrick, Principal Economist at Lightcast and one of the most influential labor economists in the country. Together, we unpack one of the most important questions facing today’s labor market: whether modern organizations are overloaded with managers and what that means for productivity, hiring, layoffs, and career paths. Drawing on decades of labor market research and macro workforce data, Ron explains why middle managers are often the first cut during layoffs, how that decision can negatively impact companies, and why a contributor-based evaluation might be a better approach. This dynamic conversation digs into provocative questions we’re all asking, challenges assumptions, and poses some very real solutions about improving our collective thinking about the labor force. In This Episode, We Cover ● Why organizations naturally accumulate management layers over time ● The hidden risk of promoting top performers into leadership roles ● How layoffs disproportionately affect middle managers ● The mismatch between workforce expectations and available leadership roles ● Why companies reward management more than execution ● The growing importance of Individual Contributor career paths ● How interest rates and capital costs influence layoffs ● The long term consequences of overhiring during economic spikes ● Why forecasting failures create workforce instability ● How companies can rethink compensation structures to retain expertise ● The role AI may play in reshaping management structures ● Why trades and technical careers are becoming more attractive again Key Insight from Ron Hetrick One of the biggest workforce challenges today is not simply too many managers. It is a system that rewards leadership titles more than execution excellence. If organizations want stability, they must create career ladders where experts can grow inancially without being pushed into management roles if it creates misalignment. As Ron explains during the episode: The farther your role is from creating revenue or protecting margin, the harder it becomes to justify during restructuring. About the Guest: Ron Hetrick Ron Hetrick is a leading labor economist and Principal Economist at Lightcast. He previously worked at the U.S. Bureau of Labor Statistics and advises Fortune 100 companies, policymakers, and workforce strategists. He is also the author of: ● Demographic Drought ● Who’s Going to Do the Work ● The Rising Storm (contributor) ● Fault Lines (co-author) Ron is widely recognized for translating workforce data into practical strategic insight for organizations navigating talent shortages and economic change. Connect with Ron on LinkedIn: https://www.linkedin.com/in/ronlhetrick/ Discussion Highlights Some standout takeaways from this episode: ✔ Promotions are often used as retention tools rather than structural necessities ✔ Middle management roles expand fastest during economic growth cycles ✔ Overhiring during temporary demand spikes leads directly to layoffs later ✔ Organizations rarely forecast workforce demand accurately ✔ Execution roles are often undervalued compared to leadership titles ✔ Skilled experts need compensation parity with managers ✔ Career ladders must evolve beyond title based advancement Our Panel ● Aaron Wolpoff – Host and Marketing panelist ● Melissa Eaton – Operations and C/X panelist ● Chino Nnadi – People, Talent and Culture panelist ● Ron Hetrick (Guest) - Labor economist and Principal Economist at Lightcast. Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be onstrued as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Pinterest Paradox: From Pins to Purchases

Saison 3 · Épisode 3

mardi 3 février 2026Durée 53:23

Pinterest was once the quiet corner of the internet. A place for inspiration, planning, and imagination. No shouting. No doom-scrolling. No constant pressure to buy. That version of Pinterest is now under threat. In this episode, we unpack The Pinterest Paradox. Can a platform built on slow inspiration successfully pivot to fast commerce without breaking user trust? Pinterest is laying off staff, cutting costs, investing heavily in AI, and pushing aggressively into e-commerce. With TikTok Shop, Amazon, and Instagram all competing for attention and dollars, Pinterest is betting that inspiration should lead directly to purchase. Joined by Leon Lin, former Head of Discovery Product at Pinterest and current CEO of 1stCollab, we go inside how Pinterest’s algorithms actually worked and why monetization is harder than it looks. We explore: Browsing vs buying and where Pinterest truly belongs When monetization feels helpful vs exploitative Why affiliate links and sponsored content can break authenticity How timing and intent matter more than ad volume Why small and local businesses are Pinterest’s biggest opportunity Inspo Mode vs Shop Mode as a potential product fix How Pinterest can evolve without losing its soul This is not an anti-commerce conversation. Pinterest is a business. But the real question is whether platforms can monetize without alienating the very users who made them valuable in the first place. If Pinterest gets this right, it doesn’t just become another shopping app. It becomes the most trusted bridge between imagination and action. Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lego’s Grown Up Gamble

Saison 3 · Épisode 2

mardi 27 janvier 2026Durée 42:07

LEGO built one of the most iconic brands in history by standing for children, creativity, and open-ended play. But in recent years, a major shift has taken hold. The company is increasingly chasing adult fans with premium, expensive, highly detailed sets, licensed IP, and collector-focused experiences. In this episode, the panel is joined by toy industry veteran Leo Battersby to examine whether LEGO’s pivot toward adults is a smart growth strategy or a dangerous drift away from the very thing that made the brand legendary. The conversation explores the deep tension between imagination vs instruction, open-ended creativity vs rigid build-by-numbers kits, and long-term cultural pipeline vs short-term revenue growth. With declining birth rates, rising screen time, and changing childhood behavior, LEGO is navigating a radically different world than the one it helped shape. The group debates whether LEGO is slowly turning from a system of play into a premium model-building brand and what that means for future generations of builders. Key Topics & Takeaways Why adult collectors now make up ~25–30% of the toy market How LEGO’s “Adults Welcome” strategy and 18+ sets changed the brand The shift from imaginative play to instruction-following construction Why modern LEGO sets leave less room for creative reinterpretation The impact of screens, media, and IP on how kids play today Declining birth rates and what that means for toy company pipelines The difference between “paint by numbers” and a blank canvas Why nostalgia is powerful but not a long-term growth strategy How LEGO risks losing the next generation of builders The hidden danger of optimizing only for adult money The Strategic Tension Is LEGO still teaching kids how to imagine… or mostly teaching them how to follow instructions? The panel argues that LEGO is not wrong to pursue adults and licensed IP. The real risk is over-indexing on precision, perfection, and display pieces at the cost of the messy, experimental, imaginative play that originally made LEGO magical. The Big Fix Proposed A “LEGO for Life” ecosystem, including: A subscription-based building journey that grows with the child An “Anything Box” starter kit with no instructions, just imagination Age-and-stage based kits that evolve from free play → STEM → advanced builds A community layer where kids and families share creations and challenges A “Pass the Brick” system for reused bricks to improve accessibility Clear separation between: Kid-first creative play LEGO Adult premium collectible LEGO The goal: Use adult profits to subsidize kid-first innovation and rebuild the long-term pipeline of LEGO fans. The Big Question This Episode Answers Is LEGO building the future of imagination, or just really expensive shelf art? Final Take LEGO doesn’t have an adult problem. It has a pipeline problem. The brand must protect the emotional and creative experiences that make people become adult LEGO fans in the first place, or the nostalgia engine eventually runs dry. Panel Aaron Wolpoff Melissa Eaton Chino Nnadi Guest Leo Battersby Former Mattel executive and co-founder of Mattel Creations, the adult collectibles business that scaled from zero to $110M. Currently founder of Midnight Rally Club and VP of Brand Creative at Fluid Logic. Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dry January: The Business of Not Drinking

Saison 3 · Épisode 1

mardi 20 janvier 2026Durée 51:19

Season 3 kicks off with a timely and culture-shifting question: Is Dry January actually good for business, or is it a self-inflicted economic slowdown? Every January, millions of people across the U.S. and the world voluntarily press pause on alcohol. What started as a small UK health initiative has become a global behavioral shift, with nearly 1 in 5 adults now participating and overall alcohol consumption at its lowest level in nearly 90 years. But this is not just a personal wellness trend. It’s a market disruption. In this episode, our panel explores how Dry January impacts bars, restaurants, beverage brands, corporate culture, and consumer behavior. We break down whether this movement is just a temporary reset that snaps back in February or a signal of a much deeper shift toward mindful consumption, wellness, and long-term habit change. From inventory planning and staffing challenges to the rise of non-alcoholic beverages, sober-curious culture, and experience-driven hospitality, the conversation reframes Dry January as not just a month, but a strategic testing ground for the future of food, beverage, and social culture. Key Topics & Takeaways Why alcohol consumption is at a 90-year low and what that signals Is Dry January a meaningful reset or just behavioral whiplash? The business impact of 20% of customers disappearing for a month How Gen Z and wellness culture are reshaping social drinking norms Why “mindful consumption” is becoming mainstream The rise of non-alcoholic, zero-proof, and better-for-you beverages How bars and restaurants should rethink menus, experiences, and inventory Using January as an R&D lab instead of a dead month Corporate culture, team bonding, and moving beyond “happy hour culture” The danger of over-indexing on one month instead of building evergreen options Strategic Business Ideas Explored Treating Dry January as a season, not a stunt Designing non-alcoholic experiences that feel premium, not like an afterthought Using January to test new menus, pairings, formats, and partnerships Diversifying revenue beyond alcohol without alienating core customers Reframing internal culture toward wellness, inclusion, and balance Building experiences around activities, not just drinking Avoiding the January 1st / January 30th consumer behavior whiplash Who This Episode Is For Consumer brand marketers and strategists Operators dealing with seasonality and demand swings HR and culture leaders rethinking workplace social norms Food & beverage brand leaders Bar, restaurant, and hospitality owners Anyone interested in how wellness trends reshape entire industries The Big Question This Episode Answers Is Dry January something businesses should fight, ignore, or design for? Final Take Dry January is not the problem. Ignoring the long-term shift in consumer behavior is. Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

REPLAY: How Much Are Our Fixes Worth? Let's Find Out Together!

Saison 2

mardi 13 janvier 2026Durée 29:41

In this special episode of We Fixed It, You’re Welcome, the team welcomes back financial expert Lukas Sundahl to put real numbers behind our hypothetical business fixes. What’s the actual value of “fixing” a struggling company? Lukas analyzes three big names—Southwest Airlines, Party City, and Jaguar—and shows how our proposed strategies could have meant millions in revenue, survival, and long-term brand strength. Expect insights on: Why Southwest’s baggage fees could still work without killing loyalty? How Party City could have survived with community-driven retail? What Jaguar missed in its EV pivot and how to reclaim brand trust? This episode blends strategy + financial modeling, proving that fixing companies isn’t just theory—it’s measurable impact. Listen, learn, and maybe rethink how YOU approach business pivots. We dive deep into the real numbers behind our “fixes.” With returning guest Lukas Sundahl (CFO, financial strategist, LinkedIn thought leader), we analyze three case studies: Southwest Airlines: Would baggage fees really alienate customers? Or could they generate $350M–$450M while keeping loyalty intact? Party City: How localized inventory and community tie-ins might have saved them from bankruptcy—potentially adding $43M–$130M in value. Jaguar: The pitfalls of abandoning brand heritage in the EV race—and how aligning EVs with Jaguar’s legacy could mean $35M–$179M in gains. Chapters 0:00 – Welcome to We Fixed It, You’re Welcome 1:20 – Meet our guest: Lukas Sundahl 2:40 – How we quantify “fixes” 4:20 – Case Study 1: Southwest Airlines 8:00 – Case Study 2: Party City 14:40 – Case Study 3: Jaguar 18:20 – The power of the pivot 23:00 – Why grounding fixes in real companies works 25:45 – Closing thoughts & where to find Lukas Key Themes: The financial impact of strategic pivots Brand loyalty vs revenue growth The “power of the pivot” in corporate turnarounds Why storytelling + numbers matter in fixing companies Key Pull Quote “The numbers—whether worst or best case—prove the power of the pivot. Even small strategic shifts could have meant hundreds of millions in value.” – Lukas Sundahl Subscribe for more deep dives where we fix big business problems with fresh perspectives. Links: • Website - www.wefixeditpod.com • Follow us on: Instagram: @wefixeditpod LinkedIn: https://www.linkedin.com/company/wefixeditpod YouTube: @wefixeditpod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

REPLAY: Jaguar’s EV Rebrand — How to Fix a Luxury Icon

Saison 2

mardi 6 janvier 2026Durée 49:15

Jaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage. Discover the key lessons every business can learn from Jaguar’s rebranding mistake, the reality of competing in the EV market, and the blueprint to reconnect with loyal buyers while attracting a new generation. 📌 Topics Covered: Jaguar EV rebrand failure explained Why the marketing campaign missed the mark The danger of abandoning brand heritage How to merge tradition with EV innovation Strategies to win back luxury car buyers If you’re interested in brand strategy, luxury cars, electric vehicles, or marketing case studies, this breakdown is a must-watch. https://wefixeditpod.com/ A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

REPLAY: American Eagle: Jeans, Genes, and Controversy

Saison 2

mardi 30 décembre 2025Durée 54:33

In this episode of "We Fixed It, You're Welcome" the hosts tackle American Eagle's controversial ad campaign featuring Sydney Sweeney. Marketing expert Lola Bakare joins to dissect the brand's misstep, exploring the importance of inclusive marketing and authentic consumer engagement. The discussion delves into the risks of shock marketing, the power of Gen Z consumers, and the need for diverse voices in decision-making processes. The panel offers strategic advice for American Eagle to regain trust, emphasizing accountability, employee engagement, and aligning actions with stated values. This episode challenges conventional marketing approaches and provides insights on navigating brand crises in the age of cancel culture. https://wefixeditpod.com/ A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Crowdsourced Fixes Vol. 2

Saison 2 · Épisode 25

mardi 23 décembre 2025Durée 43:58

In this episode, our panelists discuss crowd-sourced fixes that were submitted to our show, an end-of-season tradition. We talk about various companies that are top of mind for our episode contributors, focusing on loyalty programs and customer experiences. We explore the implications of changes in loyalty programs like Carnival's, emphasizing the importance of communication and customer engagement. The conversation also touches on innovative ideas for Amazon's delivery services and Uber's potential loyalty tiers, highlighting the need for personalization and enhanced customer experiences. The episode wraps up with reflections on the season and gratitude towards listeners. Takeaways The holiday season is a time for reflection and engagement with listeners. Crowd-sourced fixes provide valuable insights into customer expectations. Effective communication is crucial when changing loyalty programs. Phased approaches can ease customer transitions during program changes. Personalization in loyalty programs can enhance customer satisfaction. Delaying shipping for registries can address space and timing issues for customers. Innovative delivery solutions can improve customer convenience. Uber's loyalty program could benefit from tiered rewards and personalization. Partnerships with local businesses can enhance service offerings. The importance of accountability and corporate responsibility in customer relations. Chapters 00:00 Holiday Traditions and Listener Engagement 00:59 Crowd-Sourced Fix: Carnival Rewards Program 14:10 Crowd-Sourced Fix: Amazon Baby Registries 23:09 Exploring Loyalty Programs and Customer Expectations 23:35 Rethinking Postal Services: Innovative Partnerships 31:12 Amazon's Delivery Ambitions: A New Era for Logistics 35:20 Uber Loyalty Programs: Enhancing Customer Experience Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Campbell’s in Hot Water: Simmering the Brand Back Down

Saison 2 · Épisode 24

mardi 16 décembre 2025Durée 43:22

A beloved American brand finds itself in boiling hot water after a senior executive at Campbell’s is secretly recorded making racist remarks, mocking customers, disparaging the company’s products, and boasting about substance use at work. The recording goes public, the executive is fired, and Campbell’s stock hits a 52-week low. But the real question is not whether the executive deserved to go, it’s what this incident reveals about leadership, culture, and accountability inside the organization. In this episode, our panel is joined by brand growth advisor Javier Farfan (NFL, New Balance, PepsiCo, McDonald's, Anheuser Busch) to unpack what happens when private behavior becomes public, how quickly trust can erode, and why firing one executive is rarely enough to fix a systemic problem. The discussion explores the internal cultural damage, the external brand risk, and the opportunity Campbell’s now has to reset its values, reconnect with consumers, and rebuild trust from the inside out. Rather than debating whether the scandal will blow over, the conversation focuses on what meaningful recovery actually looks like and what brands must do when values, leadership behavior, and public perception collide. Key Topics & Takeaways Why this incident may be more than a single “bad apple” How lower-level employees can change the balance of power inside companies The internal ripple effects of executive misconduct on morale and quality Psychological safety, retaliation, and why employees stop speaking up Culture as a system, not a slogan on the wall The difference between cosmetic fixes and structural change Why silence and minimal PR responses no longer work How consumer trust, nostalgia, and brand legacy can be rebuilt Turning a crisis into a catalyst for reinvention Strategic Fixes Explored Isolating the incident without denying systemic responsibility Holding executives to higher character and integrity standards Making leadership behavior measurable, not theoretical Reinforcing internal accountability and psychological safety Re-centering the brand around community, care, and accessibility Leveraging nostalgia and emotional connection without being performative Using crisis moments as opportunities for product and brand evolution Who This Episode Is For Brand, marketing, and communications leaders Executives and people managers HR and culture leaders Crisis management and PR professionals Anyone interested in how power, culture, and trust intersect inside large organizations Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

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