The Corporate Escapee: On a Mission to Help 100,000 GenXers Escape the 9-5! – Détails, épisodes et analyse

Hear from a recent corporate escapee and her journey so far.

Adrienne Farrell is a corporate wellness consultant and the founder of the InnovateHerLab, a community for women exploring their career paths. She focuses on women's health and well-being in the workplace, recognizing the need to elevate this issue. 

Adrienne's journey to becoming an escapee started when she experienced layoffs and a toxic work environment. She decided to take a leap of faith and prioritize her own voice and values. 

She is passionate about advocating for women's health and believes that the corporate world needs to change to better support women. 

Adrienne is currently balancing her corporate wellness consulting work with her side project, the InnovateHer Lab. 

The conversation explores the opportunities and challenges of transitioning from corporate life to entrepreneurship. They discuss the benefits of being your authentic self, the rise of fractional work, and the importance of networking and finding a supportive community. They also touch on time management and prioritization as key factors in the success of solo entrepreneurs. The conversation ends with advice for those considering the entrepreneurial journey.

Adrienne’s Links

LinkedIn: https://www.linkedin.com/in/adriennel-farrell/

Website: adriennefarrell.com/ 

Takeaways

• Adrienne's transition from corporate to escapee was motivated by her desire for work-life balance, flexibility, and the ability to advocate for her own values.
• She is passionate about addressing the gap in women's health and well-being in the workplace and believes that organizations have a social responsibility to prioritize this issue.
• Adrienne's experience in setting up wellness programs in corporate roles has informed her current work as a corporate wellness consultant.
• She emphasizes the importance of having a support network and community when navigating the transition from corporate to escapee. Being your authentic self brings the most value and happiness.
• Fractional work offers flexibility and cost-effectiveness for companies.
• Building a supportive network and community is crucial for success.
• Time management and prioritization are key skills for solo entrepreneurs.
• Give yourself grace and embrace the learning process.

Sound Bites

• "There's a real need to elevate women's health within the workplace."
• "Finding your community allows for authentic, transparent conversations without jeopardizing your current career."
• "Having the freedom of voice and advocating for what's important to me is incredibly rewarding and empowering."
• "The opportunity, I guess more than anything"
• "There are opportunities to create the work that you want"
• "The future of work is heading this way"

Keywords

corporate wellness, women's health, career exploration, escapee, toxic work environment, work-life balance, flexibility, support network, entrepreneurship, corporate life, authenticity, fractional work, networking, community, time management, prioritization, advice

Chapters

00:00 Introduction and Overview

00:37 Adrienne's Work: Corporate Wellness and the Innovate Her Lab

05:07 Transitioning from Corporate to Escapee

08:29 Finding Your Voice and Advocating for What's Important

12:45 Addressing the Gap in Women's Health in the Workplace

15:30 Balancing Corporate Wellness Consulting and the Innovate Her Lab

20:00 Approaching Time and Focus as an Escapee

22:10 Transitioning from Corporate Life to Entrepreneurship

23:06 The Opportunity of...

In this episode, Laine Belcastro shares her journey from corporate marketing to becoming a solopreneur and email marketing consultant. 

Laine discusses the importance of networking, finding your niche, and the challenges of pricing strategies. Laine emphasizes the significance of email marketing for business growth and introduces her new venture, Accountability Arcade, aimed at helping entrepreneurs set and achieve short-term goals. 

The conversation highlights the balance of multiple revenue streams and the mindset shifts necessary for success in the solopreneur world.

Laine’s Links

LinkedIn: https://www.linkedin.com/in/lainemb/

Website: https://lmbdigimarketing.com/ 

Takeaways

• Laine has her own email marketing automation consulting business.
• Networking is crucial for solopreneurs to find opportunities.
• It's important to focus on a niche to avoid burnout.
• Pricing should reflect the value provided, not just time spent.
• Email marketing is a powerful tool for brand recognition.
• Consistency in email outreach is key to staying top of mind.
• Accountability can help entrepreneurs achieve their goals more effectively.
• Starting with a simple nurture program can keep contacts engaged.
• You don't need to have everything figured out to start your business.
• Taking action is more important than waiting for the perfect plan.

Sound Bites

• "I'd rather be homeless than go back to corporate."
• "Networking is key for solopreneurs."
• "You don't need a website to get started."

Chapters

00:00 Introduction and Background

02:02 Accountability Arcade Service

03:43 Leaving Corporate America and Starting a Business

07:57 The Power of Networking

10:01 Finding Your Niche and Specializing

13:19 Pricing Models for Solopreneurs

17:39 Flexible Pricing and Meeting Customer Needs

19:32 Effective Email Marketing Strategies

27:35 Creating an Accountability Group

31:25 Balancing Multiple Revenue Streams

34:16 Taking Action and Diving into Entrepreneurship

In this conversation, Brett Trainor and Don discuss the topic of guest podcasting as a way to create awareness and grow your solo business. They share their strategies for getting on podcasts, including watching what people are podcasting about, commenting on LinkedIn posts, and finding topics that align with the show's theme. They emphasize the importance of understanding the target audience and tailoring the pitch accordingly. 

They also discuss the value of networking and asking for referrals to podcast hosts. Other tips include having strong opinions, being prepared with a good headshot and bio, and promoting the podcast episode after it's released. They encourage guests to be themselves and not be afraid of making mistakes or being imperfect. 

Overall, they highlight the power of human connection in podcasting.

Takeaways

• Guest podcasting is an effective way to create awareness and grow a business.
• Strategies for getting on podcasts include watching what people are podcasting about, commenting on LinkedIn posts, and finding topics that align with the show's theme.
• Understanding the target audience and tailoring the pitch accordingly is crucial for success.
• Networking and asking for referrals to podcast hosts can be helpful in getting guest opportunities.
• Having strong opinions, a good headshot, and a well-crafted bio are important for making a good impression.
• Promoting the podcast episode after it's released can benefit both the guest and the podcast host.
• Being authentic and embracing imperfections can make for a more engaging podcast episode.
• Human connection is a key factor in successful podcasting.

Sound Bites

• "Look at what the audience is looking for, the much better success."
• "Throw in something about AI. Everybody wants to hear about AI stuff."
• "Give me something different, a different perspective, a different look."

Chapters

00:00 Introduction and Mixing Concoctions

00:03 The Value of Guest Podcasting

01:00 Strategies for Getting on Podcasts

02:41 Researching the Show and Suggesting Topics

07:12 Being Yourself and Providing Value

16:15 Improving the Guest Experience

20:32 Promoting the Podcast Episode

23:10 Asking for Audio and Video

25:44 Embracing Mistakes and Human Connection

29:14 Conclusion

Books mentioned:
Essentialism by Greg McKeown
Deep Work by Cal Newport
So Good They Can't Ignore You by Cal Newport
A World Without Email by Cal Newport

Connect with Brett:

Email: BT@BrettTrainor.com

LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube:  https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

Connect with Diana:
LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Brett:

Email: BT@BrettTrainor.com

LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube:  https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

Connect with Diana:
LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Brett:

Email: BT@BrettTrainor.com

LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube:  https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

Connect with Diana:
LinkedIn: https://www.linkedin.com/in/dianamitchell716/

If there’s a perfect time to start a business, it’s in this new normal when everyone’s set on an almost equal footing with everything else going digital.

But how do you make sure that the business you’ll be building has got what it takes to reach the ultimate $10 million dollar goal?

Today, I sat down with Steve Hoffman, a.k.a Captain Hoff, CEO of Founders Space, a worldwide innovation hub for entrepreneurs, businesses, and investors with more than 50 partners in 22 countries.

Be it growing a startup through bootstrapping or venture capital, you name it, Steve has done it. 

So hit the play button now to not miss this chance of learning from this Captain Hoff.

We’ll talk about:

1. Introduction [00:00]
2. The role of ideas in starting a business in 2022 [03:45]
3. Need-to-haves vs. want-to-haves: Coming up with the perfect product [10:06]
4. How having the right team is the key to reaching the $10 million mark [14:27]
5. Why you should set strict guidelines in doing business [16:31]
6. The value of having returning customers [21:54]
7. Taking advantage of the opportunity of selling a platform [27:09]
8. How do you make a platform more interactive and more valuable [33:38]
9. Steve’s take on bootstrapping and getting a venture capital [34:55]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

About Our Guest:

Steve Hoffman, a.k.a. Captain Hoff, is the Chairman and CEO of Founders Space, a worldwide innovation hub for entrepreneurs, businesses, and investors with more than 50 partners in 22 countries.

Hoffman is a venture capitalist, the founder of three venture-backed and two bootstrapped businesses, and the author of numerous award-winning books. "Make Elephants Fly", "Surviving a Startup", and "The Five Forces" are among them.

Connect with Steve Hoffman:

Website https://www.foundersspace.com/

LinkedIn https://www.linkedin.com/in/foundersspace/

Podcasts https://www.foundersspace.com/s/

              https://www.foundersspace.com/m/

Books by Steve Hoffman:

• Surviving a Startup http://SurvivingAStartup.com
• Make Elephants Fly http://MakeElephantsFly.com
• The Five Forces that Change Everything http://TheFiveForces.com

Connect with me and learn more about growing your business:

Email: BT@BrettTrainor.com

LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube:  https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

But what most of owners and founders don’t know is that there’s actually a swarm of opportunities for growth out there that they are missing out on.

Today, we’re going to explore those opportunities with Leading SMB Growth Expert Michael Haynes as we talk about common growth hindrances in 2022 and how to address them.

Do you find it difficult to adjust your B2B business tactics? If yes, then this episode is definitely for you.

We’ll talk about:

1. Introduction [00:00]
2. What your areas of focus for growth in 2022 should be [04:49]
3. Michael’s A.I.R. concept and the issue of content overload [08:09]
4. The best approach to determining your biggest growth opportunities [10:07]
5. How you can conduct an effective customer research [12:30]
6. Building a sense of community to connect with your prospects  [16:03]
7. Integrating collaboration and co-creation into your growth strategy [19:38]
8. Catering to the needs of every participant in the buying group [27:57]
9. How to reframe your selling process to address your buyers’ needs [30:17]
10. Skill sets that you need to execute your growth strategies effectively [36:59]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

Past Episodes with Michael Haynes:

• Episode 8. Listen, Innovate, Grow- A Blueprint for Acquiring Business Customers with Michael Haynes (https://bretttrainor.com/2019/08/10/listen-innovate-grow-a-blueprint-for-acquiring-business-customers-with-michael-haynes/)
• Episode 72. Refocus, Reignite, and Rise: Jumpstarting Growth in 2020 with B2B SMB / SME Adviser Michael Haynes (https://bretttrainor.com/2020/10/13/refocus-reignite-and-rise-jumpstarting-growth-in-2020-with-best-selling-author-michael-haynes/)
• Episode 120. Growing a B2B Business in 2021 with Top SMB Expert Michael Haynes (https://bretttrainor.com/2021/09/14/podcast-ep-120-growing-a-b2b-business-in-2021-with-top-smb-expert-michael-haynes/)

Books Mentioned:

• Listen, Innovate, Grow by Michael Haynes and Gareth Chandler (https://www.amazon.com/Listen-Innovate-Grow-Guidebook-Businesses/dp/0646988557)

About Our Guest:

Michael Haynes is the Founder and Principal Consultant at Listen Innovate Grow with over 20 years of experience working with firms ranging from micro-businesses to large corporations in Australia and Canada to develop and implement customer strategies and programs that help them expand their businesses.

Connect with Michael Haynes:

Website (https://listeninnovategrow.com/)

LinkedIn: https://www.linkedin.com/in/michael-haynes-lig/

Connect with me and learn more about growing your business:

Email: BT@BrettTrainor.com

LinkedIn:

We talk a lot on this podcast about business strategies and tactics but not very often about the personal side which includes wellness, physical health, and especially mindset.

So today, we’re having Teresa Buruni, founder and CEO of Less Fear More Flow, who helps entrepreneurs and business owners with their personal transformation, mindset, wellness to unlock their true potential.

Teresa shares tips on how we can preserve our wellness so we never get lost amidst burnout while achieving our goals for our businesses.

This episode is a breath of fresh air and will surely enlighten you on how to attain the freedom you’re aiming for through your business so hit the play button now!

We talk about:

1. Introduction [00:00]
2. Entrepreneurs’ DONTs that need to be reevaluated [04:12]
3. To have your sleep in one go or to break it down in periods? [07:36]
4. 45 minutes of laser focus and 45 minutes of break outside [09:59]
5. Finding balance through different types of meditation [13:41]
6. Bearing in mind that your bed is for resting [17:37]
7. Why you don’t have to work 7 days a week [21:36]
8. The role of mindset in entrepreneurship [26:24]
9. The challenge of reversing the programming set unto us [32:11]
10. How you can deal with imposter syndrome [36:02]
11. Tips on dealing with the pressures brought by industrialization [41:02]
12. Going through the motions and enjoying the process of growing [48:24]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

Books mentioned:

• Three Simple Steps by Trevor Blake https://www.amazon.com/Three-Simple-Steps-Success-Business/dp/1936661713

Episodes mentioned:

• Episode 141 with Paul Shirley https://bretttrainor.com/2022/02/08/podcast-ep-141-the-difference-between-average-and-elite-with-former-nba-player-best-selling-author-paul-shirley/

About Our Guest:

Teresa Bruni is a deeply committed Healer and Spiritual Warrior who helps people overcome difficulties that keep them from enjoying their lives to the fullest. 

Teresa is also the founder of Less Fear, More Flow LLC and The 2020 Resilience Journal Project, as well as a #1 International Best Selling Author, speaker, and author. She is a natural instructor who thinks that our thoughts are the only limit to our potential.

Connect with Teresa Bruni:

Website https://www.teresabruni.com/

LinkedIn: https://www.linkedin.com/in/teresabrunithehealer/

Connect with me and learn more about growing your business:

Email: BT@BrettTrainor.com

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram:

Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers.

Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn.

Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content.

Are you looking to learn more about ABM and how you can get the most out of it? Jump into this episode now!

We talk about:

1. Introduction [00:00]
2. The current landscape of digital marketing for small businesses [03:38]
3. Dealing with the changes in buyer expectations [07:14]
4. How ABM helps businesses in 6 different ways [10:17]
5. Are you in front of the right audience? [17:34]
6. How to have a targetted marketing if you’re under $10 million [21:43]
7. Coming up with content that connects with your target clients [26:02]
8. One of the most compelling reasons for doing ABM [31:38]
9. Jeff’s pro tips on getting started with ABM [33:58]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

About Our Guest:

Jeff MacGurn is the COO of BusinessOnline where he works with clients to give strategic consultation on their digital marketing initiatives, specializing on Account-based Marketing.

Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft are just a few of the Fortune 500 and Global 1000 companies Jeff has worked with.

Connect with Jeff MacGurn:

Website https://www.businessol.com/

LinkedIn: https://www.linkedin.com/in/jeffmacgurn/

     https://www.linkedin.com/company/bolagency/

Connect with me and learn more about growing your business:

Email: BT@BrettTrainor.com

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.