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How to Rank on AI Search Engines with Michael Buckbee

Épisode 76

mercredi 20 novembre 2024 • Durée 43:05

We speak with Michael Buckbee, the innovator behind Knowatoa, a tool transforming SEO for AI search services.

We discuss strategies for ranking on AI-Powered search engines and how Knowatoa enhances rank tracking on platforms like ChatGPT, helping marketers analyze keywords and search intent in this new landscape.

We focus on aligning content with user intent while stressing the need for a robust domain authority strategy. We also highlight how social media presence and reputation management contribute to AI optimization. To thrive in the dynamic digital landscape, we advise marketers to continuously adapt their SEO approaches.

Show Notes:

0:00 Introduction to Michael Buckbee

3:28 Understanding AI Search Rankings

5:52 Strategies for Influencing AI Search Results

7:28 The Future of SEO with AI

13:12 Exploring AI Search Evolution

16:25 The COPE Content Strategy

19:32 Navigating AI Search Services

23:09 The Role of Digital PR

40:03 The Future of AI and SEO Integration

42:48 Conclusion and Next Steps

Show Links:

Knowatoa: https://knowatoa.com/

Michael Buckbee on LinkedIn: https://www.linkedin.com/in/michaelbuckbee/

Follow Ross on X: https://twitter.com/RossHudgens

Subscribe today for weekly tips: https://bit.ly/3dBM61f

Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174

Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA

Follow Siege on Twitter: http://twitter.com/siegemedia

Follow Ross on Twitter: http://twitter.com/rosshudgens

Directed by Cara Brown: https://twitter.com/cararbrown

Email Ross: ross@siegemedia.com

#seopodcast | #contentmarketing

#seo | #contentmarketing

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

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How Brian Dean Sold Two SEO Businesses

Épisode 75

jeudi 31 octobre 2024 • Durée 35:32

We’re joined by Brian Dean, co-founder of Exploding Topics, as he shares his journey of transitioning from SEO education to trend-spotting innovation.

We dive into the creation of Exploding Topics, exploring its origins as a side project, the collaboration with fellow entrepreneurs, and the strategic enhancements that shaped it into a successful SaaS platform.

Brian discusses the importance of addressing customer needs, navigating the acquisition process with SEMrush, and reflects on the evolving landscape of SEO and search in the age of AI. He also candidly shares the psychological adjustments entrepreneurs face post-acquisition and offers insights into maintaining momentum in their careers.

Chapters:

0:00 Intro and Welcome to Brian

1:17 The Origin of Exploding Topics

9:12 Transitioning to SaaS Model

11:13 The Journey to Selling

16:29 Buyer Relationships Matter

18:37 Reflections on SaaS Success

22:36 Finding the Right Co-Founder

27:18 Thoughts on the Future of Search

30:55 Life After Acquisition

Show Links:

#seo | #contentmarketing

The Future of SEO Jobs w/ Nick LeRoy

Épisode 66

mardi 13 février 2024 • Durée 37:49

Show Notes:

00:00 - Introduction
01:15 - The SEO Job Market
4:30 - Should we be scared of SGE and AI?
08:00 - Changes in the SEO industry
14:50 - What does the future look like?
16:48 - Thoughts on SGE
20:47 - Would you change anything about your career?
25:00 - How to future proof your job
28:20 - Technical SEOs vs Content SEOs
36:13 - Final Thoughts

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

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How To (Actually) Get SEO Projects Accomplished With Tory Gray

Épisode 65

mardi 9 janvier 2024 • Durée 35:07

Show Notes:

00:00: Introduction
01:53: Understanding why problems in SEO occur
07:55: Being a T-shaped marketer
09:10: Ross shares a recent client case study
10:50: Tory shares a recent client case study
13:28: Having critical conversations with clients
15:45: Thematic issues that prevent SEO work
19:54: Useful tips for getting SEO projects done
24:20: Client communication philosophies
27:20: Final thoughts on Ross' Linkedin post
33:43: Conclusion

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

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All-in on Organic Links: Lessons 18 Months Later

Épisode 64

jeudi 14 décembre 2023 • Durée 19:19

Show Notes:

00:00: Introduction
00:57: Lessons from BrightonSEO
02:20: Strategies for Link Relevancy
04:00: Lessons from Less Manual Link Building
10:20: How Do Brand and EEAT Signals Impact Links
15:45: Summing It All Up
18:36: Outro

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

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How To Do Winning Keyword Research For 2024

Épisode 63

mardi 10 octobre 2023 • Durée 23:13

Show Notes:

00:00: Introduction
02:09: Intro to the sheet
3:00: Keyword Research process
4:50: Keyword Difficulty
5:20: Relevancy Score
6:30: Ranking Page URL
9:27: Links
11:45: Page Traffic and Traffic Value
13:05: KOB Score
15:00: SERP Features and Keyword Demand Trends
16:40: Word Count
17:48: Refresh Frequency
19:17: Revised KOB score
20:25: Categorize and Funnel Stage
22:08: Conclusion

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

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Insights From 4 Content Marketing Tests

Épisode 62

mercredi 30 août 2023 • Durée 16:36

Show Notes:

00:17: Above the fold best practices
3:46: Siege Media’s sticky navigation case study
6:47: The impact of font size on conversion rate
10:46: The power of updating content

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

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The Best X Strategies for Executing BOFU Content

Épisode 61

mardi 25 juillet 2023 • Durée 21:05

Show Notes:

00:30: BOFU benefits in SaaS
00:55: Why “Best X” roundups are necessary
2:45: BOFU content best practices
5:41: How to counter legal ramifications
7:21: The importance of updates
9:01: Alternative and “vs” page strategies
11:09: When landing pages make sense
12:14: How internal linking fits in
12:14: HubSpot example
14:05: PandaDoc example
15:38: Addressing the fear of retaliation
17:06: Executing BOFU as a brand new website

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

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Why Most People Are Doing Digital PR Wrong

Épisode 60

mardi 11 juillet 2023 • Durée 20:42

Show Notes:

00:23: Does digital PR have enough value per link?
4:35: How to execute link building effectively
6:40: Breaking down the value of links by industry
7:29: Off-brand digital PR — the “Principal—Agent” problem
9:59: Deploying digital PR campaigns 1-4x a year
11:50: Why keyword-driven digital PR makes the most impact
13:08: How to fuel internal linking across your site
14:29: Digital PR best practices, the fundamentals
15:49: Final tips, tricks, and tactics/li>

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

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What Is E-E-A-T? And How to Optimize For It

Épisode 59

vendredi 2 juin 2023 • Durée 34:40

Show Notes:

00:08: Welcome, Bernard Huang, Co-founder of Clearscope
00:35: E-E-A-T’s background and evolution
4:00: Common E-E-A-T misapplications by SEOs
13:21: The value of a simple photoshoot
18:27: Modern SEO necessities vs. technical SEO
27:32: How to optimize every pixel on your site

Show Links:

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

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