UNFUDGE YOUR MARKETING – Détails, épisodes et analyse

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UNFUDGE YOUR MARKETING

Kristi Mitchell

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 92

A show where I chat with small-midsize business owners about their marketing mishaps, missteps and things that haven't gone as planned. And, most importantly, the lessons they’ve learned along the way for YOU, our listeners.

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Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇨🇦 Canada - marketing
19/04/2026
#88
🇨🇦 Canada - marketing
18/04/2026
#53
🇩🇪 Allemagne - marketing
14/10/2025
#90
🇨🇦 Canada - marketing
08/08/2025
#81

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

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https://www.kristimitchell.com/
1 partage
https://findyourclover.com/
1 partage
https://www.relevant-insight.com
1 partage

Qualité et score du flux RSS

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Score global : 73%

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Building Relationships, Not Robots: Winning Clients Without Losing Yourself

Saison 1 · Épisode 56

mardi 5 août 2025 • Durée 28:12

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Surviving LinkedIn Lockout — Why Your Business Needs More Than One Platform

Saison 1 · Épisode 55

mardi 29 juillet 2025 • Durée 27:06

Marketing can feel overwhelming and confusing, especially when you depend heavily on platforms like LinkedIn. Miranda VonFricken knows firsthand the power and pitfalls of relying on one channel and the importance of diversifying your marketing approach.

In this episode, Miranda shares her journey from building a strong personal brand on LinkedIn to facing the shock of losing access to her account — a moment that upended her marketing and pushed her to embrace email marketing, content repurposing, and deeper engagement with her audience.

Hosted by Kristi Mitchell, they explore why owning your audience through an email list matters more than ever, how to keep your energy authentic when creating content, and the vital lesson of not outsourcing your energy, but rather your efficiency.

This episode includes insights on:

The reality of platform dependency and why owning your contact list protects your business
How email marketing complements social media by cultivating deeper relationships and sales opportunities
The challenges and breakthroughs of translating LinkedIn presence into effective email communication
Why different people connect differently, and the importance of multi-channel marketing
Learning to repurpose content across platforms to save time and stay consistent
The power of personal energy in marketing and why it shouldn’t be outsourced
Building genuine friendships over funnels for lasting business growth

If you’re ready to create a more resilient marketing approach and deepen real connections with your audience, this episode will light the way.

Connect with Miranda VonFricken:

Website: mirandavonfricken.com
LinkedIn: linkedin.com/in/mirandavonfricken

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

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Redefining Marketing: Ditching Cold calling for Relationship Building

Saison 1 · Épisode 46

mardi 27 mai 2025 • Durée 25:32

Have you ever felt like marketing is a daunting checklist of cold calls, pitches, and “numbers to hit”, things you have to do rather than want to do?

Ashley Carlson knows that feeling well.

In this episode, Ashley opens up about her journey shifting from the corporate world’s sales-driven, numbers-focused marketing to discovering an authentic way to show up and build relationships in her own business. She shares how she transformed her mindset around marketing from intimidating and overwhelming to something exciting and flexible... tailored to her style and strengths.

Ashley and Kristi discuss how marketing doesn’t have to look the same for everyone, and how the key is finding what feels right and sustainable for you. They dive into why it’s okay to try a few strategies and pivot, how outsourcing content creation helped Ashley balance showing up authentically with managing overwhelm, and the vital role of human connection even in today’s tech-driven world.

You’ll walk away with insights on:

Reframing marketing as relationship-building, not cold pitching
Letting go of the “must do” tactics that don’t fit your personality or business
Finding balance: choosing a few strategies you enjoy and can sustain
The power of outsourcing to preserve authenticity without burnout
Why founder-led content and human connection still make the biggest impact
Practical tips on delegation and scaling your marketing without losing your voice

If you’re tired of the traditional marketing pressure and want to create a game plan that fits you, this conversation is exactly what you need to hear.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Aligning Expectations: The #1 Secret to Successful Marketing Projects

Saison 1 · Épisode 45

mardi 20 mai 2025 • Durée 23:57

Have you ever felt stuck trying to piece together a marketing strategy or website... only to find yourself overwhelmed by timelines, unclear roles, and expectations that keep shifting?

Seth Goldstein knows this struggle all too well.

In this episode with Kristi Mitchell, Seth shares his journey from burned-out journalist to multi-podcast host and seasoned digital marketer, unpacking the hard lessons he’s learned about setting aligned expectations with clients.

You’ll hear the real talk about how marketing projects derail, often not because of the provider, but because collaboration and clarity fall through the cracks.

Together, they explore how starting with either a solid strategy or a basic website can work, as long as there’s a plan to evolve. They dig into why timelines slip when clients don’t prioritize their part, why copywriting should never be an afterthought, and how budget surprises can be avoided with upfront honesty.

This episode is packed with practical insights on:

The vital role of discovery and kickoff calls in keeping everyone on the same page
Why “just another page” on your website always costs more than you think
How collaboration between client and marketer shapes the project’s success
Managing expectations around time, budget, and deliverables realistically
Moving past “spaghetti at the wall” marketing toward intentional, strategic growth
Knowing when to bring in trusted collaborators like copywriters or photographers
The ups and downs of entrepreneurship

goldsteinmedia.com — digital marketing solutions

Breaking Free from the “Guru Trap” to Build Authentic Business Growth

Saison 1 · Épisode 44

mardi 13 mai 2025 • Durée 29:16

Have you ever felt like you were layering someone else’s process over your own dream... only to find your message diluted and your efforts shouting into a void?

Norma Frahn knows that feeling all too well.

In this powerful conversation with Kristi Mitchell, Norma shares her raw story of moving from corporate America into health coaching, only to get caught in the swirl of “guruing”, the one-size-fits-all advice, the promised shortcuts to millionaire status, and the endless funnels and frameworks that didn’t fit her vision

You’ll hear how embracing clarity, values-alignment, and intentionality became the turning point for Norma, leading her to pivot decisively into HR consulting and build a business on her own terms. Together, they unpack the danger of buying into cookie-cutter solutions and offer a blueprint for tuning into what feels right for you, not just what's trendy.

This episode is packed with real talk about:

The cost of trying to force someone else’s playbook onto your business
Why “gurued” marketing dilutes your authentic message and repels your true audience
The power of intentional choices: what to keep, what to discard, and when to pivot
Recognizing and resisting pressure tactics in selling that don’t align with your values
How clarity on your vision and values are critical foundations before marketing strategy
Why being selective about your influences can unlock real breakthroughs

If you’ve ever felt overwhelmed, misaligned, or frustrated in your marketing journey, Norma’s story will resonate deeply and inspire you to reclaim your own path and voice.

Navigating Marketing in Uncertain Times

Saison 1 · Épisode 43

mardi 6 mai 2025 • Durée 13:30

Feeling uncertain about your business marketing budget in 2025?

You’re not alone.

Kristi Mitchell pulls back the curtain in this raw and candid solo episode, exploring how today’s turbulent economic and political landscape is shaping business owners’ marketing decisions.

From the lingering effects of the pandemic to the swirling concerns over recession and market instability, Kristi shines a light on why so many entrepreneurs feel the knee-jerk urge to cut marketing first... and why that might actually cost you more in the long run.

With years of experience helping clients through downturns, Kristi reminds us that meeting clients where they are is more important than ever. She shares strategic perspectives on adjusting your messaging authentically to resonate amid chaos and how digital marketing is no longer an option but a necessity for thriving businesses.

This episode invites you to reframe how you think about marketing spend—not as discretionary fluff but as a crucial investment in your future. You’ll hear why consistency, strategic pivots, and understanding your audience’s shifting mindset can set you up to emerge from uncertainty stronger and more connected.

What you’ll learn:

Why marketing is often the first budget to get cut—and the danger in that
How to meet your clients where they are emotionally and practically today
Practical shifts in messaging and marketing channels to stay relevant
The power of digital marketing in uncertain times: email, social, SEO, and video
How to weigh the cost of inaction against the investment in staying connected

Investing in Your Business: Tips for Making the Right Choice

Saison 1 · Épisode 42

mardi 29 avril 2025 • Durée 27:54

Do you feel stuck spinning your wheels on the next “big thing” to invest in for your business?

You’re not alone.

In this candid and refreshingly real conversation, marketing strategist Christy Mitchell dives deep with copywriter and storytelling coach Toby Miles about the tricky art of knowing when and where to invest your time, money, and energy as a growing entrepreneur.

Toby shares her personal journey from early hesitations with small investments, like a $200 copywriting course, to pushing the edges with bigger commitments—and the valuable lessons learned when those investments didn’t go as planned. They discuss the importance of clarity around expectations, knowing what you truly need help with, and the pivotal moment of realizing that sometimes, it’s not about can you afford to invest, but should you.

You’ll hear actionable advice on how to navigate discovery calls without pressure, recognize authentic help versus sales pitches, and the power of keeping a “business wish list” so you’re ready when the right investment opportunity comes along. Plus, they unpack the mindset shift of conditioning yourself to spend on your business and embrace consistent marketing efforts—even when results feel invisible.

If you want to stop second-guessing your marketing moves and start making investments that truly move the needle, this episode is your blueprint. Tune in for honest stories, practical wisdom, and encouragement to keep investing in yourself without the self-doubt.

What you’ll learn:

How to identify the right investment for where your business is today

Resisting Peer Pressure as a Business Owner: Choosing the Right Social Media Platforms

Saison 1 · Épisode 41

mardi 22 avril 2025 • Durée 22:25

In this episode, Kristi Mitchell sits down with content strategist and writer Alison Ver Halen to unpack a marketing misstep many entrepreneurs will relate to: giving in to the pressure to show up on Instagram... even when it doesn’t feel right.

Alison shares her journey of trying to make Instagram work for her B2B content marketing business—why she resisted it at first, how she committed fully, and ultimately why she decided to walk away. Together, Kristi and Alison discuss the importance of knowing your audience, trusting your gut, and choosing marketing tactics that align with your strengths, your goals, and your bandwidth.

If you’ve ever felt like you're doing a marketing tactic just because others say you “should,” this episode will give you permission to rethink that.

🔑 Key Takeaways:

Not every platform is for every business. And that’s okay.
Consistency > frequency when it comes to content and posting.
Your audience should always be front and center—go where they are, not where everyone else is.
Ask your clients directly where they hang out online before diving into a new platform.
Don’t ignore your gut. If something feels off or draining, it probably is.

🧠 Who This Episode Is For:

Business owners feeling overwhelmed by social media expectations
Marketers struggling to see ROI from Instagram or other platforms
Anyone looking for permission to not be everywhere online

👥 Connect with Alison Ver Halen:

Facing Zero Attendees: Lessons in Marketing Resilience.mp3

Saison 1 · Épisode 40

mardi 15 avril 2025 • Durée 28:46

In this episode of Unfudge Your Marketing, Kristi Mitchell welcomes Dr. Kaitlyn Rios, physical therapist, nonprofit founder, and all-around powerhouse, for a refreshingly candid chat about launching virtual events... and what happens when nobody shows up.

Kaitlyn shares her journey of building her nonprofit, Faced with Grace, and the hard marketing lessons she’s learning along the way. From zero-attendance events to refining her messaging and trusting the process, this episode dives into:

Why marketing must start before your offer is even ready
The mindset shift around “overpromoting” and how to ditch the fear
Real-world DM strategies that build genuine connections
How vulnerability became a powerful tool for Kaitlyn’s brand
Streamlining, simplifying, and learning to pivot when things don’t go as planned

Whether you’re building something new or recovering from a marketing misstep, this episode will inspire you to keep showing up.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

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Navigating Marketing Tools and Tactics: Finding What Really Works for Your Business

Saison 1 · Épisode 39

mardi 8 avril 2025 • Durée 29:49

In this episode, Kristi sits down with Brad Mendel, a seasoned entrepreneur and founder of Vitalytics, to discuss marketing from the ground up. From bootstrapping strategies to outsourcing insights, Brad shares his journey of trial, error, and ultimate marketing clarity. If you’re a business owner or marketing leader who’s ever felt overwhelmed by all the moving parts, this episode is your permission slip to simplify, systematize, and scale smart.

🔑 Topics Covered:

How Brad went from trying to do it all himself to realizing the power of bringing in marketing experts
The importance of content repurposing and consistent messaging across platforms
Why software can’t replace strategy, and how Brad learned this the hard way
Lessons from launching Vitalytics and attracting clients without big-budget campaigns
Navigating the decision to outsource marketing and what to look for in a marketing partner

🧠 Key Insights:

“You can’t see the label from inside the jar.” — Brad on the value of outside marketing perspective
Done-for-you marketing only works when you’ve already clarified your brand and goals
DIY marketing has limits—especially when you’re the bottleneck

💥 Actionable Takeaways:

Evaluate your current marketing tools... are they empowering you or creating more work?
Document your brand messaging to ensure consistency across channels
Know when to shift from generalists to specialists as your business grows
Don’t wait for perfection before launching... optimize as you go

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

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