Hey, I'm Jordan, and I’m the manager of the Sidemen.

Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

In this episode, I'll be unboxing the Sidemen’s cereal brand BEST, and how (I think) it’s been able to succeed at scale early on.

Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

Stay tuned, and let's keep the conversation going.

Hey, I'm Jordan, and I’m the manager of the Sidemen.

Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

In this episode, I'll be unboxing the story behind why TikTok may be banned and cover what that ban will mean for you as a creator.

Timestamps:
0:00 - Why is TikTok going?
3:50 - Why you need to pivot 
6:04 - Find your value proposition
8:00 - Create a LinkedIn Presence 
8:50 - Get networking 
9:30 - Own your data 


Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

Stay tuned, and let's keep the conversation going.

This week on Unboxed, we are joined by Grace Andrews, the Marketing Director for Steven Bartlett's personal brand and podcast, Diary of a CEO.

In this episode, Grace reveals:

Why 50% of the DOAC's guests cry
The tools the DOAC team uses to stand out
The secret to creating good content
The most common mistakes marketers make on social media
The importance of social proofing yourself
Time stamps:
0:00 - Intro
1:00 - How Grace Started at DOAC?
2:30 - Story of DOAC
3:55 - Biggest Mistakes?
9:55 - How to build a community in 2024
13:00 - Sustainability
16:12 - Tools to keep ahead
19:33 - What does good content look like?
22:44 - Which platforms should you be using?
26:00 - How to market a podcast?
30:00 - How long it takes to grow to the size of DOAC?
33:30 - What's next for DOAC?
40:15 - Unboxing 1: Why 50% of DOAC's guests cry?
45:25 - Unboxing 2: Why DOAC is more than just a podcast?
47:00 - Unboxing 3: What makes DOAC trailers special?
49:30 - Unboxing 4: The importance of social proofing
52:20 - Unboxing 5: DOAC Book Launch
55:55 - What you should do when starting out?
57:40 - Outro

Sign up here for my weekly newsletter and get a dose of inspiration every Friday: Jordan Schwarz Newsletter

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Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed, we are joined by Sam Uwins (Your favourite Creator's accountant) for part 2 of our 3-part series.

In this episode you'll learn:
- Whether you should rent or buy?
- Where is best to be a digital nomad?
- Is the cost of university still worth it?
- The best paying skills of the coming decade


This insightful series is brought to you by Starbox Accountants, your ally in navigating the financial landscape.

Discover more at Starbox Accountancy

Time Stamps:

0:00 - Trailer
0:45 - How to survive the economic climate
3:30 - Is the Cost of University still worth it?
7:48 - Ad: StarBox Accountants
8:12 - How do student loans actually work?
14:25 - Where should I work abroad?
17:09 - Rent or Buy?
21:35 - Best paying jobs for the next 10 years?

Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here

Connect with Sam Uwins on:
LinkedIn

Follow me on:
IG
Twitter
LinkedIn
TikTok
Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed, we are joined by Kimberley Wilson the clinical psychologist, nutritionist and author of 'How the Food We Eat is Fuelling Our Mental Health Crisis'.

In this episode you'll learn:
- How you can increase your IQ by 15 points
- The effects of coffee intake
- How to get past brain fog
- The diet you need to be the most productive you can be

Time Stamps:
0:00 - Trailer Introduction
0:46 - Impact of Food on Health and Brain: How Nutrition Slows Brain Ageing
3:06 - Key Nutrition Facts: The Disregard of Health by Brands
5:10 - Poor Food Habits and Decision Architecture
8:40 - Message to Regular Coffee Drinkers
12:30 - The Importance of Sleep
16:30 - Consequences of Long-Term High Sugar Levels
21:50 - The Problems with Processed Foods
25:30 - Processed Foods vs. Whole Foods
29:40 - Affordable Nutrition Tips
36:00 - How Nutrition Influences Your Behaviour
39:50 - Nutrition and Poverty: The Impact on Babies and later life behaviour
43:20 - Unboxing 1: Brain Fog
46:20 - Unboxing 2: Potential 15-Point IQ Reduction Due to Iodine Deficiency
49:10 - Unboxing 3: The Problem with Processed Foods Like Huel
56:30 - Unboxing 4: Most are cells are not Human
58:20 - Nutritional Advice for People in Their 20s

Connect with Kimberley:
IG

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LinkedIn
TikTok

Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here
Brought to you by Arcade Media, in collaboration with Listen.

This week, we take Unboxed to Max Fosh's kitchen! We hope you enjoy this follow-up interview. Thank you, Max, for letting us use your house, and a big thank you to the rest of the team for making this happen.

Find Max:
IG
Twitter

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Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here

Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed, we are joined by Sam Uwins (Your favorite creator's accountant) for part 2 of our 3-part series.

In this episode you'll learn:

- How to manage your money as a business
- Why working a 4-day week might be financially smarter
- About hidden tax traps
- What you need to do to get ready for the new tax year

This insightful series is brought to you by Starbox Accountants, your ally in navigating the financial landscape.

Discover more at Starbox Accountancy

Don't miss this indispensable guide for the entrepreneurial creator:

0:00 - Intro
0:35 - How do I organise my money?
5:30 - Should I be VAT registered?
7:00 - Why should you open a USD account?
8:30 - Tax bracket secrets
11:30 - Sponsor: StarBox Accountancy
12:00 - Why should you have your own company?
14:25 - How do I prepare for the new financial year?
17:00 - Common mistakes business owners make
20:20 - Outro

Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here

Connect with Sam Uwins on:
LinkedIn

Follow me on:
IG
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LinkedIn
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Brought to you by Arcade Media, in collaboration with Listen.

Hayden Hillier-Smith is the former editor to Logan Paul and Mr Beast.

In this episode Hayden gives us the full master class on how to become a millionaire YouTube editor.

He reveals:
- How to become the top 1% of editors
- How much money a YouTube editor can make
- How important film school is
- What's it like working for Logan Paul and Mr Beast
- How to deal with difficult managers/clients

I really hope you got as much form this conversation as I did!

Time Stamps:

0:00- Trailer
0:41 - Is it still possible to
5:15 - Who is Hayden Hillier-Smith?
10:30 - Haydens editing philosophy
14:00 - How to edit for YouTube?
17:50 - How much can an editor make on YouTube?
22:20 - How to get to the top 1% of editors
25:50 - Should you go to film school?
30:00 - What Hayden would do if he started again?
38:00 - How to manage tough conversations with clients?
43:00 - How to get the most out of your editor?
46:20 - What are the main mistakes managers make?
49:55 - Why managers have to run a business like football coach?
54:44 - Old Logan Paul
55:14 - The problem with Mr Beast
57:00 - Will AI replace editors?
59:55 - What is the best editing software
1:03:25 - One piece of advice for aspiring editor
1:04:28 - Outro

Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here

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Keep up with Hayden Here:

YouTube
Instagram

Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed, as we dive into the world of youth culture with Cora Deleany, founder of EYC Ltd. Cora, a visionary in brand consultancy, launched her agency in 2019. Her company EYC Ltd is known for its diverse clientele, including luxury giants like Gucci, Louis Vuitton, and Fendi, alongside influential musicians and content creators such as Aitch and Lola Clark.

In this episode we explore the strategies behind her success in creative consultancy, event planning, and connecting next-generation creators with global audiences.

Get an exclusive look at how EYC Ltd's team of young professionals from fashion, music, and entertainment industries are redefining industry norms. Cora will share insights into the agency's commitment to staying ahead of trends and their dedication to crafting tailor-made services that resonate with today's youth.

Time stamps:

0:00 - Intro
0:50 - Who is Cora Delaney
2:20 - Starting in the Industry
3:30 - Starting EYC
4:30 - EYC's Client
6:20 - How to get into the industry
7:55 - How to attract high end fashion
9:18 - How to go viral
10:50 - Cora's favourite brand launches
14:00 - What makes a good party
16:40 - Aitch
19:49 - How important is University for getting into the industry
21:10 - How to put on a great campaign
23:00 - Fashion week
24:50 - Unboxing 1
25:50 - Unboxing 2: EYC Valuation
26:45 - Unboxing 3: GullyGuyLeo
27:17 - Unboxing 4: Why fashion brands should put influencers in charge
28:43 - Advice for young people wanting to get into the fashion industry

Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here

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IG
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Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed, join Sam for the first instalment of a thrilling three-part series exploring the origins of arcade gaming and its profound influence on the creator economy.

Dive into the monetization strategies of top content groups like the Sidemen, and gain practical tips for financial success as a creator. Sam sheds light on talent management, offering guidance for assembling a team that supports lasting achievement.

This insightful series is brought to you by Starbox Accountants, your ally in navigating the financial landscape.

Discover more at ⁠Starbox Accountancy⁠:

Don't miss this indispensable guide for the entrepreneurial creator:

0:00 - Trailer
0:33 -Sam Uwins
1:18 - Getting started in the Creator Economy - Marcus Butler
6:55 - AD: Starbox Accountants
7:19 - Who are Starbox's clients: KSI, ChrisMD & many more
10 - The importance of good management
11:58 - How Arcade got the Sidemen as clients
15:30 - The Sidemen's long-term strategy
19:30 - How creators can make their business a reality
22:10 - How creators can get corporate finance for their business
25:15 - How to choose a good manager
30:22 - How protect yourself financially in 2023/24
32:55 - Outro


Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here

Connect with Sam on:
LinkedIn


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Brought to you by Arcade Media, in collaboration with Listen.

This week on Unboxed we have thet 20-year-old entrepreneur Callum Carver, the founder of Project Kaizen and one of the discoverers of Social Media Influencer Pooling (SMIP).

In this episode Callum shares his journey of learning from past failures to generating £100,000 in revenue in just six weeks.

Callum's Instagram: @itscallumcarver

0:40 - Who is Callum
3:40 - Freelancing
5:30 - Discovering SMIP
10:10 - Psychology of managing £100,00+ at 19 ‘
12:43 - Why you need to skill stack to make money
16:40 - Why being young is the biggest advantage
20:40 - No excuse for not learning in 2023
22:10 - What are the best skills to learn?
26:18 - Unboxing 1: Callum on passing his milestones
27:55 - Unboxing 2: Iman Ghazi
28:47 - Unboxing 3: Importance of setting goals
30:09 - Unboxing4: Kaizen
31:00 - Why you need to just start
34:10 - Outro

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An Arcade Media production, with Listen.

This week on Unboxed, we're excited to host 19-year-old Fred Talks Fighting, the viral sensation who's secured some of this year's biggest boxing and celebrity interviews, including KSI, Logan Paul, Andrew Schwarz, and more. In this episode, we delve into the world of YouTuber boxing and talk about the power have for achieving success.

Time Stamps:

0:00 - Trailer
0:48 - Fred Talks Fighting
2:23 - Meeting Logan & KSI
4:20 - KSI Fight Reaction
5:10 - Dillon Dannis Street Fight
6:50 - Gratitude
9:30 - Fred's Mentality
10:52 - Parent's Thoughts
12:10 - Fred's FYP
13:25 - Sacrifice
15:00 - Young People's Biggest Asset
16:37 - Audience = Opportunity
17:33 - Unboxing 1: Slim VS Salt Papi
18:21 - KSI VS Joe Weller
18:48 - Message to 16 Year Old Self
19:29 - Outro

You can sign up to my newsletter — a weekly hit of inspiration of inspiration every Friday — here

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An Arcade Media production, with Listen.

Hey, I'm Jordan, and I’m the manager of the Sidemen.

Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

In this episode, we'll cover the following:

How Amelia Dimoldenberg is taking over the world
Lessons learned from Luke Littler 
Why TikTok might be banned in the US

1:06 - Amelia takes the Oscars 
3:01 - Luke Littler
5:12 - End of TikTok?
8:20 - Why is Amelia Dimz so successful?
9:13 - What the Oscars tells us about celebrity
10:18 - Why is TikTok really getting banned?
11:20 - I want to be a mainstream presenter, how do I do it?

Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

Stay tuned, and let's keep the conversation going.

Welcome to Unboxed! In this episode, we're joined by Timo Armoo, who founded and sold Fantbytes by the age of 27. He's now a creator helping people become better entrepreneurs & business owners. In this episode we discuss why passion isn't vital, Gen Z's entrepreneurial challenges, and the importance of emulating others. Share your thoughts and enjoy the episode!

0:00 - Intro
0:44 - Timo Armoo
2:45 - What does it feel like to sell a company?
4:40 - Importance of getting your first win
7:14 - Challenges that gave Tim grit
10:48 - Why you should copy others
14:00 - The importance of always learning in 2023
16:32 - Why everyone should be making money online
17:48 - How to make money online
20:10 - How to deal with comparison
23:55 - Biggest problem with Gen Z
26:25 - Don't follow your passion
30:05 - F**k your feelings & get good at hard things
31:50 - Why you should never give up
35:54 - The importance of working on the right thing
38:00 - Unboxing 1: Importance of creating an identity
39:32 - Unboxing 2: Why everything you will do will be bad (at first)
40:26 - Unboxing 3: You control your future
42:04 - Unboxing 4: Richard Branson
43:51 - Advice to your 21 year old self
44:36 - Outro

— a weekly hit of inspiration of inspiration every Friday — ⁠⁠here⁠⁠

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An Arcade Media production, with Listen.

This week on Unboxed Jordan sits with Simon Squibb, the dynamic entrepreneur behind Helpbnk a platform to bring people's dreams to life, empowering them with capital, building a supportive community, and amplifying their ideas through social exposure.

In this episode, Simon and Jordan discuss the significance of finding one's purpose, the drawbacks of conventional university education, and the intricacies of credit, mortgage, and higher education systems. Enjoy.

0:00 - Trailer
0:40 - Simon's dream
2:30 - responsility of wealthy people
3:50 - Lack of connection
5:40 - How to become financially free
8:30 - University is a Business
9:17 - Credit ratting systems
11:20 - advice to 18 year olds
12:30 - Why 80% of A students work for D students
14:20 - Traits for success
15:36 - Losing his father at 15
18:30 - Main problem with England
20:30 - Retirement is BS
22:40 - Fighting materialism
24:20 - Importance of flexibilty
27:10 - Marketing Degrees & the problems of university
29:50 - Benefit of leaving home
30:15 - Unboxing 1: Davide
31:40 - Unboxing 2: Entrepreneurship as a way to freedom
32:58 - Unboxing 3: Buying a staircase
33:59 - Unboxing 4: Job satisfaction at an all time low
35:25 - Unboxing 5: Jeremiah (homelessness & addiction)
37:35 - Unboxing 6: AI is a problem
41:50 - How to find purpose
42:45 - Outro

You can sign up to my newsletter — a weekly hit of inspiration of inspiration every Friday — ⁠here⁠

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An Arcade Media production, with Listen.

A conversation with Jay on life since Zac & Jay, his plans for the future, and the ins and outs of how YouTube really work.

0:00 - Trailer
0:42 - The Zac & Jay Show
3:30 - Business attempts after quitting YouTube
7:44 - Finding consultancy
10:03 - How to secure a $10,000 pitch
12:33 - Theories of persuasion
14:03 - Codie Sanchez - Energy efficiency
16:58 - Trusting your subconscious mind
18:49 - Codie Sanchez - Perfect example of how to make money online
21:00 - Why being a content creator is not the business
23:00 - Why Yes Theory's product launch failed
25:28 - Why YouTube as a platform will be the future of TV
27:17 - Power of TikTok
29:07 - How to monetise correctly
31:45 - Unboxing: Is a degree worth it for creators?
33:13 - Unboxing: Jamie's pitch to Codie
34:00 - Unboxing: Faking a model to the top of fashion week
34:50 - Unboxing: Taking America's Longest Bus Ride
35:35 - Advice to those struggling

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An Arcade Media production, with Listen.

Victor Bengtsson is Head of Content of globally-renowned content creators the Sidemen. He’s also a friend and a colleague. 

Here, we dig deep into what it’s like working behind the scenes with Ethan, Harry, JJ, Josh, Simon, Tobi and Vik.

You can sign up for my newsletter — a weekly hit of inspiration every Friday — here.

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An Arcade Media production, with Listen.

Dan Murray-Serter is one of the most exciting entrepreneurs in the UK today. He’s also an expert in nutrition, diet and the gut-brain link - and how tweaking these parts of life can lead to life-changing results.

0:00 - 0:20 intro
0:20 - 2:58 Dan’s story
2:58 - 4:53 Entrepreneurialism
4:53 - 9:23 Modern entrepreneurship + IP
9:23 - 12:27 Brand value and consistency
12:27 - 23:05 Dan’s health story with Heights
23:05 - 25:58 Diet + Nutrition
25:58 - 28:53 Nutrition as a mindset
28:53 - 34:01 The gut-brain link
34:01 - 38:46 Your second brain
38:46 - 43:52 The healthcare paradigm
43:52 - 46:55 UNBOXING — this too, shall pass
46:55 - 48:55 The House of Lords
48:55 - 54:20 Finding peace
54:20 - 56:28 Dan’s Bar Mitzvah
56:28 - 1:00:24 Open-mindedness
1:00:24 - 1:03:27 Priorities
1:03:27 - 1:07:43 Advice 
1:07:43 Key takeaways

Simon Gunning is CEO of the Campaign Against Living Miserably — and a renowned expert on mental health. 

We cover everything from suicide as a cultural disaster to the power of community and The Sidemen in getting people to talk.

I’ve just launched a weekly newsletter to help round off your week with inspiration. For snippets of insight every Friday, head here: https://www.jordanschwarz.com/one-last-thing

0:00 - 1:20 Intro
1:20 - 4:03 The prevalence of suicide
4:03 - 7:12 The baton of shame
7:12 - 11:00 A public health emergency
11:00 - 13:45 Looking after each other
13:45 - 15:29 Helping through community
15:29 - 21:58 Getting through COVID
21:58 - 23:52 Learnings from lockdown
23:52 - 26:18 Government response
26:18 - 28:25 Changing culture
28:25 - 30:50 Destigmatisation
30:50 - 32:45 Working with The Sidemen
32:45 - Concluding thoughts

ALL MY LINKS

A Listen production, with Arcade Media.

Nikki Lilly’s story of resilience is one of the most moving I’ve come across. This is a content creator at the top of her game — and with personal reflections to rival someone twice her age. 

0:00 - 1:12 Intro 
1:12 - 4:18 Nikki’s origin story
4:18 - 9:33  Life with AVM
9:33 - 11:51 Time at school
11:51 - 18:33 Life with a chronic illness
18:33 - 24:05 Family and treatment 
24:05 - 28:10 Starting on Youtube 
28:10 - 32:26 Prejudice and maturity 
32:26 - 37:27 Growing opportunities
37:27 -  42:17 Attending events
42:17 - 49:24 UNBOXING
49:24 - 51:18 Advice for other creators

A Listen production, with Arcade Media.

ALL MY LINKS: https://linktr.ee/jordanschwarz

Josh and Archie have created some of the most culturally significant YouTube content of the past decade. Always hilarious and often political, the cornerstone of their success flows from one principle: taking big — but calculated — risks. Here’s how they’ve built out an audience that includes politicians, millions of fans, and Stormzy.

0:00 - 1:07 Intro
MPB 1:07 - 1:48
1:48 - 5:22 Starting out and joining forces
5:22 - 7:53 Initial success
7:53 - 11:21 Dabbling in TV
11:21 - 14:38 Blowing up on YouTube
14:38 - 17:14 Appetite for risk
17:14 - 20:34 Just Stop Oil
20:34 - 23:22 Their partnership and biggest risks
23:22 - 26:54 Mainstream attention
26:54 - 37:02 UNBOXING 
37:02 - 38:55 Inspiration for taking risk
39:00 - 40:23 Thank you!

This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now!

A Listen production, with Arcade Media.

ALL MY LINKS: https://linktr.ee/jordanschwarz

Callux is one of his generation’s greatest YouTubers. Growing up on a council estate, he has transformed his life through content — and perfectionism. Here’s how he’s done it, and his incredible plans for the future 🚀

0:00 - 0:48 Coming up
0:48 - 2:15 UNBOXED 2.0 & MPB
2:15 - 7:22 Callux’s beginnings
7:22 - 9:03 Expanding his network and AfterParty
9:03 - 11:55 Launching notwoways and first pitches
11:55 - 14:10 ADHD and business ideation
14:10 - 18:39  Manifesting the nowtoways vision
18:39 - 20:48  The reality of product delivery
20:48 - 27:05 Scaling and creating the business
27:05 - 31:42 The financials of notwoways
31:42 - 33:49 Pitching to friends
33:49 - 35:31 The pressure of investment
35:31 - 45:05 Box reveal and the design
45:05 - 48:44 The struggle of high achieving
48:44 - 50:29 Looking after himself
50:29 - 54:39 ADHD and personality
54:39 - 56:30 The new era of the internet
56:28 - 1:01:09 The problems it poses and the algorithm
1:01:09 - 1:04:02 Spectacle vs personality
1:04:02 - 1:05:41 Coming up with ideas and consistency
1:05:41 - 1:13:18 UNBOXING 2.0 
1:13:18 - 1:15:42 Being kind to yourself
1:13:18 - 1:16:29 Key takeaways

Anastasia Kingsnorth started producing toy review videos at just 11 years old. Ten or so years later, she's an international influencer with millions of followers across all platforms and one theme keeps coming up again and again: consistency…

0:00 - Intro
1:51 - How it all started
4:06 - Growing up in content
8:02 - Turning creating into a business
12:05 - The power of consistency
15:56 - Friends, hate and TikTok
25:06 - Strategies for consistency (and conspiracies!)
29:19 - Anastasia’s purpose and TV
35:03 - Anastasia’s UNBOXING
35:41 - Gratitude during COVID
37:22 - Early channels, growing subscribers and VidCon
41:13 - Changing brand perspectives
46:32 - Advice for new creators
48:41 - Proudest moments and Locked In
52:02 - 3 takeaways for consistency
54:18 - Outro

This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now!

A Listen production, with Arcade Media.

Hey, I'm Jordan, and I’m the manager of the Sidemen.

Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

In this episode, we'll cover the following:

1. Raye proves independence in music, showing labels aren't necessary.
2. Eddie Abbew emphasizes consistency as key to success.
3. The Sidemen's cereal launch offers insights into diversifying ventures.

Time Stamps:

0:00 - Intro 
1:00 - How Raye proves you don't need a label?
4:50 - How Eddie Abbew proves consistency wins? 
6:55 - Sidemen Launch BEST Cereal - What I’ve learnt...
10:40 - Do artists need record labels?
11:30 - What does the next generation of creators look like?
13:00 - Is YouTube the future of TV?
14:00 - Should I become a full time content creator?

Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

Stay tuned, and let's keep the conversation going.

Through GUAP, Ibrahim and Jide cultivated a highly creative community that supported the ambitions of individuals and brands, paying six-figures to tap into. Behind-the-scenes, they created a way out of the ends, broke the mould of young black South-Londoners and persistently overcame what got in their way. In this episode, we go behind the wildly successful media platform to tell the story of two individuals and their influential career.

0:00 - Intro
02:12 - What is GUAP?
05:25 - Learning from failure
10:50 - "I overcame, and I've been overcoming ever since"
19:26 - The mould they broke
22:05 - Benefits of university
24:00 - Advice to younger selves
26:05 - The early years of GUAP
30:00 - Learning to work with brands
36:00 - The GUAP Gala
42:29 - Forbes 30 Under 30
46:59 - What's next?
49:35 - One lesson from their journey so far

This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now!

You can find more UNBOXED content on TikTok, Instagram & YouTube. 

A Listen production, with Arcade Media.

After racking up nearly 7 million subscribers, touring the world and interviewing the likes of Ed Sheeran and Zac Efron, OG YouTuber Caspar Lee quit. 

But when his feed went quiet, his business picked up. In the last four years, Caspar has established himself as a venture capitalist and entrepreneur; founding four game-changing businesses that support creators through talent management, marketing and financial backing.

In this episode, Caspar discusses making money, his 'fail quickly' mentality and demonstrates exactly how he built an exceptional reputation and achieved business success.

0:00 - Intro
1:14 - Career on YouTube
7:00 - On quitting YouTube
9:10 - How Caspar's business supports creators
11:35 - Investing ad-revenue
13:40 - Overcoming imposter syndrome
20:00 - Coming up online, now vs then
23:40 - Test quickly then double down
26:05 - Business as poker
28:17 - Best-worst risks
32:49 - What he'd do differently on YouTube
34:05 - The skill that levelled-up his business
35:34 - Passion ≠ success
39:13 - One piece of advice
39:54 - The creator Caspar is loving: All-In Podcast

You can find more UNBOXED content on TikTok, Instagram & YouTube. 

A Listen production, with Arcade Media.

Colin and Samir are EXPERTS in the creator industry. Their Youtube channel colinandsamir features unfiltered conversations with the likes of Mr Beast and the mysterious Dream, they host a hit podcast breaking down the latest creator economy news and they founded The Publish Press, a creator focused newsletter. All this to educate and empower other creatives on how to be successful online.

In 2011, Colin and Samir began working together, over the next 12 years they would start companies, sell companies, accept deals they shouldn't have, decline ones they thought they might, lose money and give up entirely. In this episode, Colin and Samir share their journey to the million subscriber milestone, and how other creators can get there too.

1:30 Working together
3:15 Self-doubt to subscriber milestones
5:40 Finding their niche
7:56 The Colin and Samir origin story
11:54 3 secrets to creator success
15:21 'Proper' job rejections
19:32 Getting financing to be creators
22:25 Focus, ambition and sacrifice
26:30 Behaviours of the best creators (and how to adopt them)
33:17 The monetisation menu
35:31 Management relationships and pitch decks
39:43 What is a creator
44:45 Most surprising stories
48:05 Stress
49:14 Navigating bad partnerships
51:41 The seven-figure deal they said 'no' to
56:55 Behind-the-scenes
59:30 Next chapter
1:05:10 Creators Colin and Samir are loving
1:08:46 One piece of advice

Yes Theory
Amelia Dimoldenberg (Dims Inc)
Ryan Trahan

In 2015, at a time of perfected jump-cuts, parodies and polished beauty content on YouTube, Taz Alam dropped 'I Hate Myself' - a three-minute-long spoken poetry video that would reveal her insecurities, views on the digital space and an unprecedented level of authenticity. It resonated with over a million viewers. Now Taz, known online as ClickForTaz, has a following 1.5 million strong, who are dedicated to her funny, uplifting and highly creative content.

In this episode, Taz Alam reflects on the career and audience she's built in the last 11 years online, and what she's learned about herself in that time.

1:18 - 3:07 Discovery of 2012 YouTube
3:07 - 8:18 On 'I Hate Myself'
8:18 - 13:58 Navigating her 20s with an audience
13:15 - 16:00 Her career highlight
16:00 - 17:37 Her methods for reframing negative thoughts
17:37 - 19:23 'If you can't figure out the why, you're going to really struggle in this job'
19:23 - 21:44 Ways to build self-confidence
21:44 - 23:01 The return to authenticity in the creator space
23:01 - 23:47 Taz's plans for her channels
23:47 - A creator that Taz loves

Taz's favourite creator right now: Max Fosh

You can find more UNBOXED content on TikTok, Instagram and YouTube. 

A Listen production, with Arcade Media.

This episode was recorded remotely using Riverside. To see how you can achieve 4k video via an easy and seamless to use online studio, head to Riverside.fm, and use UNBOXED at checkout for a 20% discount. 

Danny McMahon is the filmmaker behind The Adam Sandler Paradox and The Many Faces of Donald Glover - highly creative, heavily researched documentary films created to live on YouTube. Known online as Dodford, Danny's work, and his success symbolises a shift in what it means to be a filmmaker in the creator economy. In his own words, his work guides the generation of bedroom filmmakers.

In this episode, Danny reveals his inspirations, creative process and how he builds skill and reputation as a filmmaker online. Plus, he talks that Sidemen video and what it's like working with that team now. Essential advice for all bedroom filmmakers.

1:48 - 3:44 The intimacy and intuition of storytelling
3:44 - 10:54 Danny's creative process
10:54 - 12:15 Navigating heavy topics
13:30 - 17:05 That Sidemen video
17:06 - 18:33 Quality vs quantity
18:34 - 20:20 Working with the Sidemen
20:20 - 23:27 How and when to hire a creative team
24:38 - 26:29 Inspirations
26:29 - 27:21 Advice to upcoming filmmakers
27:22 - 32:43 Predictions for creators and filmmaking
32:43 - Creators Danny is loving at the moment

Dodford's favourite creators:
Beta Squad

Sticks 

You can find more UNBOXED content on TikTok, Instagram and YouTube. 

A Listen production, with Arcade Media.

Moyo J Ajibade, known online as @YourBoyMoyo, is TikTok's favourite funny guy. 3 years ago, Moyo dropped a video on TikTok where he hilariously recounted why he wouldn't be caught dead swimming in the open ocean. That 50 second clip reached millions, shot up his follower count and launched his online career.

In this episode, Moyo sits down with Jordan to reveal the path to becoming the creator he is today. Expect candid insights about Moyo's intentional approach to managing money, burnout and inspiration.

0:31 - 4:51 The pivotal moment on TikTok
5:00 - 9:12 Being intentional with business opportunities
9:14 - 12:20 When you need management
12:20 - 14:47 Managing finances
14:47 - 17:52 Creativity, pressure and inspiration
17:53 - 20:14 US vs UK TikTok scene, who is the realest?
20:20 - 23:49 The fear of enjoying success
23:49 - 27:38 The role childhood plays in motivation
27:40 - 30:37 Staying at a famous DJ's place in Ibiza
30:38 - 33:20 The biggest challenge
33:20 - 37:30 Memorable fans
35:31 - 38:47 Advice for creators
38:49 A creator Moyo is loving at the moment

Moyo's favourite creator:
Zac Alsop

You can find more UNBOXED content on TikTok, Instagram and YouTube. 

A Listen production, with Arcade Media.

Summer Fox built an audience on TikTok of 500k+ strong with her hilarious storytimes, relatable relationship content, and spontaneous lifestyle. While getting fired would be a life crisis for most people, for Summer, it was an opportunity to seize. In this episode, she recounts leaving her job, meeting her boyfriend, and documenting their travels around the world on TikTok. We get an inside look at their relationship, discover where her career stands now, and learn about her plans for the future. Could a potential Summer Fox podcast be in the works?

0:20 - 1:20: Balance and burn out
1:21 - 5:34: Getting fired, meeting her boyfriend and going viral
8:05 - 11:27: Making decisions, for the plot
12:09 - 15:14: Defining the relationship and the content strategy
18:12 - 20:29: Motivation and thrill-seeking
20:30 - 22:09: Maintaining a wealth mindset
24:20 - 27:48: Inspiration and defining authenticity
28:03 - 29:03: Do the best influencers treat their day like a 9-5 job?
29:08 - 40:56: Long-form vs. short-form strategy
41:00 - 42:44: Summer’s five year plan
42:45 - Creators Summer is loving at the moment

Summer's favourite creators:
Madeline Argy, Steven Bartlett, Jay Shetty, Victoria Paris, Sophia and Cinzia

You can find more UNBOXED content on TikTok, Instagram and YouTube. 

A Listen production, with Arcade Media.

Viewture CEO, David Page, joins Jordan on this episode of UNBOXED. David is passionate about connecting creators with financial opportunities backed by data. Here, he talks about the opportunities he can spot for creators at the moment, how they connect the traditional finance world to the creator world, and what creators can learn from the previous deals Viewture have made.

1:08 – 3:45 What is Viewture, and how it started
3:45 – 5:31 Common problems and opportunities for creators
5:31 – 7:18 Connecting the traditional finance world to creators
7:18 – 11:11 The multimillion Sidemen deal
11:11 – 15:15 Advice to creators looking to seek a deal like this
15:15 – 18:45 The opportunities for new creators
18:45 – David’s favourite creators right now

David's favourite creators:
WillNE, Ryan Trahan, Russ Cook (Hardest Geezer)

This episode is sponsored by Viewture. Providing up-front funding for content creators.

You can find more UNBOXED content on TikTok, Instagram and YouTube. 

A Listen production, with Arcade Media.

Maddie Grace Jepson creates comedic content based on everyday relatable moments. She began her journey as many TikTok creators did, during one of the pandemic’s lockdowns. Maddie’s superpower is her theatrical training, during which she developed her abilities to perform and create improv comedy scenes.

In this episode, Maddie shares her thoughts on her success and the realities of being a creator when you are a sensitive individual. She provides insight into the building blocks that have shaped her, and her humour, into who she is today.

1:24 - 5:00: Maddie's introduction and early beginnings
5:57 - 12:52: Acting and the transition from TikTok
12:52 - 18:22: Maddie's creative process
18:22 - 20:00: Earning money from content creation
20:00 - 24:10: Family life and musical influence
24:10 - 26:00: Maddie's pivotal moment
26:00 - 34:00: Dealing with negativity and sensitivity
34:00 - 43:42 Maddie's future plans and excitement in her career
43:42: A creator Maddie is loving at the moment

Maddie's favourite creators right now:

Soph Galustian, Tyler Lewis, Ayame & Kyron Hamilton.

This episode is sponsored by Viewture. Providing up-front funding for content creators.

You can find more UNBOXED content on TikTok, Instagram and YouTube. 

A Listen production, with Arcade Media.

Leo Mandella aka Gully Guy Leo started his career as a fashion creator at just 13 years old, turning up to Supreme drops every Thursday to take photos in the latest hyped clothing. In this episode, Leo reflects on what rapid success felt like at such a young age and working with some of the biggest fashion brands around the world. He also shares his views on how social platforms operate today, and where he would begin if he were to start all over again.

00:44 - 04:49 Where Leo's journey began
04:49 - 10:09 Dealing with hate and securing that first booking
10:09 - 21:40 Career-defining moments for Leo
21:40 - 23:28 How to take on constructive criticism
23:28 - 25:59 How the platforms and industries have changed
25:59 - 32:31 Who Leo looks at for inspiration
32:21 - 34:02 What matters to Leo today
34:02 - 39:09 Where Leo sees opportunity in the social landscape
39:09 - Creators Leo loves at the moment

Leo's favourite creators:

Bailey J Mills, Duke + Dexter, Aimé Leon Dore & Clint Ogbenna.

This episode is sponsored by Viewture. Providing up-front funding for content creators.

You can find more UNBOXED content on TikTok, Instagram & YouTube.

A Listen production, with Arcade Media.

Hey, I'm Jordan, and I’m the manager of the Sidemen.

Welcome to Unboxed. In this series, I'll become the manager you never had, aiming to help you navigate your career to build a personality brand that lasts. How? By unboxing the biggest stories from the world of talent to find lessons that will help your growth.

In this episode, we'll cover the following:

1. How Kai Cenat proves the audience is more powerful than cash
2. How Shane Gillis is changing cancel culture
3. How you can build an audience on TikTok

Time Stamps:
0:00 - Intro
0:30 - Kai Cenat saves Ms. Omah Lay's Boyfriend!
3:03 - What should the boyfriend do now?
5:22 - Danny Aarons Retires his dad?
7:30 - How Shane Gillis is changing comedy?
9:58 - Working with brands: biggest myths?
10:45 - Should I put my manager's email in my bio?
11:27 - Most controversial take about creators today?
12:20 - How to build an audience on TikTok?
14:50 - Who will be the next Sidemen?

Got questions? Want to share your thoughts? Please drop a comment below. I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

Stay tuned, and let's keep the conversation going.

Saffron Barker started uploading to YouTube at 15-years-old and it didn’t take long for her to capture the attention of viewers. Ever since, she has consistently uploaded weekly vlogs that provide an intimate glimpse into her family's life.

In this episode, Saffron opens up about a time when it all became too much and the impact it had on her loved ones. She explains how she adapted to find a healthier balance, and created a way of working that has allowed her to stay consistent and reach the level of success she has.

00:00 - 02:12 What inspires Saffron
02:12 - 07:14 Saffron's dreams of being a pop-star
07:15 - 11:10 First YouTube video
11:10 - 13:55 When YouTube became a career option
13:55 - 19:15 The impact it's had on her and her family
19:15 - 21:10 Managing money
21:10 - 23:30 Building her dream home
23:30 - 29:17 How a career as a creator has changed
29:17 - 35:33 Dealing with negativity and cancel culture
35:33 - 39:28 Working with GymShark
39:28 - 43:53 Working with Spotify on a podcast
43:53 - 46:00 Saffron's goals going forward
46:00 - 47:30 Saffron's advice to her 15-year-old self
47:30 - The creators Saffron loves

Saffron's favourite creators:

Wendy Barker

Jed Barker

Casey Barker

This episode is sponsored by Viewture. Providing up-front funding for content creators.

You can find more UNBOXED content on social @unboxedwithjordan.

A Listen production, with Arcade Media.

Co-founded by friends Kesang Ball & Sam Blenkinsopp, Trippin is an independent community of diverse voices connecting people and cultures from all over the world. The platform, which started out as a Facebook group, offers travel guides, tools, local tips and travel tricks, and provides a deeper cultural understanding of unique destinations.

In this episode, Kesang & Sam offer valuable insights on collaborating with local content creators, cultivating and shaping communities, identifying present-day opportunities in the space, as well as some tips on how to get there.

00:00 - 05:43 What is Trippin and the role it plays in the travel industry
05:43 - 08:40 How to build community whilst scaling
08:40 - 09:40 Discovering communities to build in today's landscape
09:40 - 11:25 How Reddit is benefiting the music industry
11:25 - 15:08 Trippin's brand consultancy arm, 'All Corners'
15:08 - 17:00 How brands can be more inclusive
17:00 - 20:35 Why having a mentor is important
20:35 - 22:15 How to find a mentor
22:15 - 22:54 What's exciting them in the space right now
22:54 - 25:05 Creators they are loving at the moment
25:05 - The vision for Trippin
 
Their favourite creators right now:

Mikaela Loach, Rock Man Ethan & Taste Cadets

Lucy Mountain, a fitness and health creator, transitioned from food recommendations to anti-diet culture content. She now identifies as a "recovered diet culture victim" and recently launched Nobs, a beginner-friendly fitness app. As the Founder, Lucy is redefining her role and shaping the company to align with her personal aspirations.

Lucy offers insights in longevity in a crowded market, and how she believes building out your own brands should be a priority for all creators. 

00:00 - 03:03 How Lucy got into this career and how it's evolved 
03:03 - 05:40 How diet culture impacted a generation
05:40 - 07:30 Highs and lows of being a creator
07:30 - 10:24 Managing money and what to know
10:24 - 11:58 How Lucy plans on scaling Nobs
11:58 - 18:36 Longevity in the creator space and building out your own path
18:36 - 23:45 Vulnerability and the expectations on creators
23:45 - 29:00 Creating for TikTok 
29:00 - 30:40 Moving away from brand deals as a creator
30:40 - 33:22 What makes Lucy happy
33:22 - 34:45 One piece of advice for a creator starting today
34:45 - Lucy's favourite creator

Woody & Kleiny are creators who you'd class as OG’s in the YouTube space. They have been creating content for over 10 years and during this decade, they've refined and developed tried and tested strategies that have optimised their content — allowing them to reach over 10.3 billion views in 2022 alone. Jordan unpicks the inner workings of their productions and the blueprints of their high performing videos as they share why they think their content has done so well.

Before anything else though, Woody & Kleiny base their solid ground on a longstanding friendship and in addition to discussing how they've made it work through the years, they delve into how they have adapted to the ever-changing landscape of various social media platforms. They also reveal how they have diversified their income streams and built multiple businesses as creators. This episode is an exciting behind-the-scenes of two of the biggest names in the UK creator economy.

00:00 - 02:10 The feeling of hitting 10.3 billion views
02:10 - 05:35 Advice for building and shaping your skills as a creator
05:35 - 08:08 The importance of short-form content
08:08 - 13:32 Viral hacks they use for their content
13:32 - 18:02 Maintaining a friendship whilst running a business
18:02 - 21:27 Times when content has gone too far
21:27 - 24:29 The value of the WAK Pad
24:29 - 26:48 The future of their channels
26:48 - 27:58 One piece of advice for creators starting today
27:58 A creator they're loving at the moment

Woody & Kleiny's favourite creators right now:

Woody: @thep00lguy
Kleiny: @nelkfilmz

With over 4 million subscribers, Calfreezy has made a name for himself with entertaining and outrageous content, but in this candid conversation, he reveals why he doesn't view his channel as a success and what his ambitions are for the future.

As a co-founder of The Fellas Studio, which has produced hit shows such as Saving Grace, The Club, The Fellas, Not My Bagg, and more, Calfreezy offers an inside look at the strategy behind the success of their podcasts. From understanding their audience to creating relatable content, he shares the fundamentals that make their shows resonate with listeners. Don't miss this insightful and entertaining conversation with one of the biggest names in YouTube culture.

00:00 - 02:20 Motivation for creating content
02:20 - 04:52 Journey on YouTube
04:52 - 06:39 Thoughts on changes in YouTube over the years
06:39 - 11:22 Favourite video creation - KSI hamster funeral
11:22 - 22:40 Success in the podcast world with The Fellas and The Fellas Studios
22:40 - 23:35 Creators Calfreezy wants to collaborate with on a podcast
23:35 - 25:22 The future of the creator economy
25:22 - 26:14 Favourite content creator
26:14 Advice for new content creators

Calfreezy's favourite creator right now: AJ Shabeel

You can find more UNBOXED content on social @unboxedwithjordan.

A Listen production, with Arcade Media.

Joining from Salt Lake City is London Lazerson – a creator whose not afraid of setting himself up for an epic challenge. London's content has ranged from extreme sports to comedy and after 10 years in the game, he now has over 9.5m followers on TikTok and created commercials for huge brands such as Tesla. 

In this episode, we discover the moment that made London's career, the three pillars he sticks to when creating content and why he uses his platform to fulfil people's dreams.

00.00 - 01:31 - Early days as a creator
01:32 - 02:56 - Trying out new ideas and formats
02:57 - 03:32 - Viral tipping point and his first comedy video
03:33 - 04:17 - Working as a creative director at an ad agency
04:18 - 06:18 - First setback
06:19 - 12:56 - Launching a TikTok channel and learning how to define a great hook
12:57 -  15:54 - His three pillars system
15:55 - 18:25 - Most challenging piece: shooting the highest ever Fortnite win
18:25 - 19:41 - Proudest piece: making DJ dreams come true 
19:42 - 20:12 - Thoughts on the future of the creator economy
20:13 - 22:06 - Game plan for YouTube
22:07 - 22:50 - Creator shout out

London's favourite creator at the moment:
Airrack: https://youtube.com/@airrack 

Joe Sugg found fame after his sister, Zoe Sugg, known as Zoella, convinced him to start uploading videos to YouTube. He quickly built a community by posting content such as Q&A's, pranks and challenges and became a core member of the massive 'Brit Crew' moment in 2014.

In this episode, Joe reflects on why collaborating with YouTubers was so important to his success and urges emerging creators today to do the same. He also delves into how Strictly changed his life, what his parents really make of his career and his experiences when entering the world of business.

00:00 - 01:50 Being a YouTube OG and what he's learnt from his time creating
01:50 - 03:26 Mental health and managing it
03:26 - 07:36 Advice to creators
07:36 - 11:26 What it was like to hit 1m subs and the craziest YouTube times
11:26 - 13:15 How the fame affected him as a person
13:15 - 14:54 What they look for when signing talent
14:54 - 16:51 What have been the challenges and lessons whilst setting up his businesses
16:51 - 19:28 Setting up Final Straw Production and the vision
19:28 - 21:05 What his family makes of his career
21:05 -22:20 What is one piece of advice for a creator
22:20 - A creator Joe is loving at the moment

Joe's favourite creator at the moment:


FISH13: https://www.youtube.com/c/FISH13

Jimmy is a former special advisor to the Prime Minister, and worked at No. 10 advising the government on business, entrepreneurship and what the future of our economy could look like.

In this episode we delve into Jimmy's journey into the creator industry, transitioning from politics to podcasting. He provides insights into the political landscape of the creator industry, what his role in goverment was like and how he attempted to connect Westminster to the creator economy.

00:00 - 03:14 What his role in goverment was
03:15 - 05:09 How he connected with the businesses within the creator economy
05:09 - 09:02 The governments perspective on the creator economy
09:02 - 10:28 What can creators learn from traditional business?
10:28 - 13:10 How Jimmy started his own podcast
13:10 - 15:12 Jimmy's experience going into school - the interest in the creator economy
15:12 - 17:50 The future of the creator economy
17:50 - A creator that Jimmy loves

Jimmy's favourite creators right now:

Cole Anderson: https://www.tiktok.com/@coleandersonj?lang=en
Mr Bruff: https://www.youtube.com/channel/UCM2vdqz-7e4HAuzhpFuRY8w

In this special episode of Unboxed, we’re joined by stateside guest, Caleb Simpson from the ‘How Much Rent Do You Pay’ TikTok series. Dialling in from his apartment in New York, Caleb talks about his ‘MTV Cribs meets Humans of New York’ style of content. Earning around 40K a month, Caleb discusses his team, his strategy for promotion, how he perfects his edits and why he believes his content resonates to his 10M following. This episode makes for an exciting BTS insight to one of the US’s biggest TikTok and YouTube creators over the last couple of years.

00:50 - 2:30 How Caleb got into creating videos
2:30 - 4:51 How he developed his apartment tour format
4:51 - 6:25 Caleb's favourite tours
6:25 - 10:35 His process of making a video
10:35 - 13:44 How valuable a format is for a creator
13:44 - 15:45 The value of a team
15:45 - 19:20 Money talks - how Caleb makes money
19:20 - 20:50 Caleb's vision for his channel
20:50 - 21:45 Piece of advice to creators
21:45 A creator that Caleb loves

Caleb's favourite creator right now

Garret Castro: https://www.tiktok.com/@gmcasto?lang=en

This episode was recorded remotely using Riverside. To see how you can achieve 4k video via an easy and seamless to use online studio, head to Riverside.fm, and use UNBOXED at checkout for a 20% discount. 

Head to https://riverside.fm/?utm_campaign=campaign_3&utm_content=2022&utm_medium=affiliate&utm_source=rewardful&via=UNBOXED to redeem.

Henrie is a creator who wears many hats: a presenter for some of the biggest brands including Spotify and KISS, a founder of production company HTK Productions, and a creator that uploads content raging from laugh out loud funny to serious and emotive. Her online portfolio tells a story of exploration and experimentation, and in this episode of UNBOXED, Jordan examines the journey and skills Henrie had to develop to become a credible presenter and a consistent creator.

0:30 - 2:39 - The moment Henrie wanted to be a presenter and entering the industry
2:40 - 3:26 - What good looks like to Henrie and how long she's been doing this career
3:26 - 5:00 - How the industry has changed over the last 4 years
5:00 - 6:35 - The skills Henrie needs to become a professional presenter
6:35 - 9:45 - The launch of her series 'Is Your Area Changing?' and HTK Productions
9:45 - 11:25 - Working with Spotify on Who We Be Talks_
11:25 - 13:17 - Special interviews that have stood out to Henrie
13:17 -14:23 - How she juggles everything and keeps pushing
14:23 - 14:53 - What she'd love to do next
14:53 - 16:50 - The story behind her Untold Stories series
16:50 - 17:58 - What is her advice to a young creative starting today
17:58- 19:09 - Her view on short-form content
19:09 - Henrie's favourite creator

Henrie's favourite creator right now


Face In The News: https://www.instagram.com/faceinthenews/?hl=en

Hello, I'm Jordan Schwarzenberg, manager of the Sidemen and Co-Founder of Arcade Media. Welcome to Unboxed. In this series, I'll do my best to act as your manager, aiming to help you navigate your career and online journey. In this episode, we'll cover:

1. Why Sneako has been outcast by the streaming community

2. What it means for the Sidemen to reach number one on Netflix

3. How Mark Zuckerberg demonstrates that you can't buy a personal brand

Time Stamps:
0:00 - Intro
0:55 - Sneako Exiled from the Twitch Community
6:01 - Sidemen Reach Number 1 on Netflix
9:09 - How Mark Zuckerberg Proves You Can't Buy a Personal Brand
12:00 - How to Handle Being Cancelled
13:43 - Quickest Way to Earn £100,000 as a Creator
14:50 - Difference Between a Good and Bad Manager
15:30 - How to Sell a Documentary to Netflix
16:52 - Is Radio Dead?

Got questions? Want to share your thoughts? Drop a comment below! I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week.

Stay tuned, and let's keep the conversation going.

This week, founders of luxury clothing brand Picante, Jude and Saam, join Jordan to talk about the evolution of their clothing brand. Having a social-native approach to fashion, the pair discuss their origin story: from meme page, to merch to luxury product - they have a hugely successful product launched and promoted by creators. From coworkers at Burberry to now co-founders of two years, some of their social campaigns include the viral 'Class of 2022' which saw them collaborate with influencers Flossie Clegg, Lewys Ball, Issac Carew and many more. Jordan delves into their strategy and inspiration behind the campaigns, and the value and credibility creators have brought to their brand.

00:00 - 03:00 - How Picante began
03:00 - 04:00 - Their marketing campaigns
04:10 - 06:20 - How they work with creators
06:20 - 09:09 - Misunderstandings between the costs and the audience
09:09 - 13:25 - What they learnt from working at Burberry & what their roles were there
13:25 - 16:35 - Campagins they've launched with creators
16:35 - 18:55 - Launching a Picante cocktail
18:55 - Creators they love at the moment


Jude and Saam's favourite creators right now

Jude's - Mateo The Pasta Man: https://www.youtube.com/channel/UCHuETi6--uh8-g-_7fdEJhw

Saam's - Gstaad Guy: https://www.youtube.com/@GstaadGuy/videos

This week’s guests are podcast hosts and TikTok creators: Max Baledge and George Clarke. In the episode, the pair talk about why their venture into long form content was vital for their careers and why having different types of content has been so pivotal to their success together. Max discusses his journey from working at L’Oréal as an intern to being on an influencer campaign with the brand a few years later, whilst George states how he transitioned from sports science at university to millions of likes across his content on TikTok. A pair never far from the TikTok rumour mill, they discuss how drama follows them around, why it’s important to the creator ecosystem and exactly how they ended up in the middle of the conversation regarding Paul Breach.

00:00 - 02:25 What is the content about
02:25 - 05:24 dealing with negativity online
05:24 - 08:18 Max's burner facebook account
08:18 - 11:20 The Useless Hotline Podcast - how it came about
11:20 - 11:50 Why longform is important for them as creators
11:50 - 14:30 How they started as creators
14:30 - 15:55 How Max's work found out about his content
15:55 - 16:55 Brand deal with L'Oreal
16:55 - 17:25 Their different comedy styles
17:25 - 19:11 The Paul Breach conversation
19:11 - 22:03 TikTok Live lore and how people earn money from it
22:03 - 23:40 Career highlights
23:40 - 24:35 Career advice to creators
24:35 - Creators they are loving

Max and George's favourite creators right now

Max's is Sally Sue: https://www.tiktok.com/@suesallysue?lang=en

George's is Tommy Solemn: https://www.tiktok.com/@tommysolemn?lang=en

In this special episode of Unboxed Jordan sits down with the two of Komi's founders: Lewis and Ben to hear about their evolution story with the platform. Komi’s offering is simple: the link-in-bio 2.0 which acts as a one-stop-shop for followers to engage with all aspects of their creators output. After building the platform and onboarding over 2B viewers to Komi, Jordan asks Lewis and Ben about their journey as founders, and what they’ve in turn learnt about the creator economy. Hear about the surprising data they’ve observed whilst working with huge celebrity profiles (like Lizzo and Addison Rae) to their take on the future of monetisation as a creator. This episode is a real insight behind a brand that is empowering and helping to growth hack the creator economy.

This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW

Toni Tone is one of the internet’s big sisters, best friends and for some, the best reality check around! Across her online career, she’s provided relationship commentary to her loyal following on Twitter and Instagram, and in this week’s episode of Unboxed, Jordan delves into where this foundation of helping empower people came from. We learn about her early life and relationships, her emergence from online commentator to bestselling author, but importantly - her take on the black female creator landscape, and what needs to change.

From her experience of a problematic black history month booking, Toni explains why she feels black female creators need to stop feeling ‘grateful’ for work - and move towards knowing their worth and value to the creator landscape.

Unafraid to say it how it is, Toni’s episode is empowering, honest and full of actionable advice to many audiences listening to this episode.

00:00 - 01:26 - Toni's role as an advice giver
01:26 - 04:00 - How Toni's found being vulnerable online
04:00 - 06:00 - Her view on cancel culture
06:00 - 07:20 - The importance of valuing what you do 
07:20 - 11:33 - Her process of writing a book and the credibility it's brought her as a creator
11:33 - 14:23 - How Toni has previously costing up her content (before and after management)
14:23 - 19:00 - Her best and worst experience working with brands
19:00 - 21:00 - Toni's advice to creators
21:00 - 23:00 - An exclusive of what Toni's third book is about
23:00 - 25:21 - Why Toni feels it's important to include men's POV in the sex and relationships conversation
25:21 - 29:22 - Common themes and questions in Toni's DM's
29:22 - 30:30 - Toni's advice to new creators
30:30 - Toni's favourite creators


Toni's favourite creator right now!
Tomi's music: https://www.tiktok.com/@tomimusic?_t=8aEVWQXT6AP&_r=1

This episode is sponsored by Komi. For more information head to: https://bit.ly/3J5jgsW