🔥 Ken Goodrich isn't just the Chairman and CEO of Goettl; he's a legend in the home services industry. With decades of experience under his belt, Ken has seen it all and done it all, leading Goettl to become one of the most respected names in HVAC and plumbing services.

🎙️ In this episode, Ken sits down with host Chris Yano to dive deep into the current state of marketing within the home services industry. They explore the effectiveness of old-school guerilla marketing tactics and discuss whether these traditional methods still have a place in today’s digital age.

💡 Ken also shares his insights on the importance of business fundamentals—how blocking and tackling and the basics of business are crucial for long-term success. He argues that these fundamentals will always win out against companies trying to spend their way into a brand, business, or culture.

💼 Tune in to hear Ken’s perspective on how to build a resilient business, navigate the ever-changing landscape of marketing, and stay ahead of the competition.

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

—

Connect with Ken Goodrich & Goettl

🌐 Website: https://goettl.com

📸 Instagram: https://www.instagram.com/goettlair/

👍 Facebook: https://www.facebook.com/Goettl

💼 LinkedIn: https://www.linkedin.com/company/goettl/

🎵 TikTok: https://www.tiktok.com/@goettlair

🐦 X: https://x.com/goettlair

📺 YouTube: https://www.youtube.com/channel/UCBGzJ2yOVe0rENM4SpVj_Qw

—

To The Point Home Services Podcast is a home services podcast that gets to the point! 🎯 Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 🚀

00:00 Intro

11:39 What trends are happening in the Home services industry

14:53 What to do in a struggling business

16:20 building a professional and personal brand and the impact on the company 

21:23 Digital marketing cost in the home services

24:12 Gorilla marketing tactics and the controversial mail piece

42:00 Canvasing marketing tactics

55:42 Forbes man story

56:49 RYNOx 2025

01:02:16 The First step with Ken Goodrich Facebook Group

🔧 Ken Haines is not your typical industry leader. As Chairman and CEO of Wrench Group, Ken oversees the premier home services provider in the nation, with nearly 30 brands and 8,000 employees. But his journey to the top of the industry is far from conventional.

🚀 With decades of experience under his belt, Ken has guided Wrench Group through rapid growth and significant changes, even as the market becomes more challenging. His unique perspective on the role of private equity in the home services sector and his insights into the future of the industry, particularly with the rise of AI 🤖, set him apart as a visionary leader.

🎙️ In our latest episode, Ken shares his thoughts on the current state of the home services industry, how private equity is shaping the market, and the innovative strategies Wrench Group is employing to continue growing in a competitive environment. His forward-thinking approach and commitment to excellence are evident as he discusses what it takes to stay ahead in the rapidly evolving landscape.

📈 You'll hear how Ken is leveraging AI and other technologies to drive growth, the importance of adaptability in business, and his vision for the future of Wrench Group. His insights are invaluable for anyone looking to understand the future of home services and how to navigate it successfully.

🎧 Tune in now and get inspired by Ken's journey and vision for the industry!

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us

—

Connect with Ken Haines

🌐 Website: https://www.wrenchgroup.com

🔗 LinkedIn: https://www.linkedin.com/company/thewrenchgroup/

👍 Facebook: https://www.facebook.com/wrenchgroup/

—

To The Point Home Services Podcast is a home services podcast that gets to the point! 🎯 Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially. 📈

00:00 Intro

03:35 Who is Ken Haines?

05:32 Gaining strategic partnerships

08:35 Private Equity in the home services

12:30 Blue chip home service businesses in the Wrench Group

13:19 Home services leadership in the wrench group

17:20 Trends in the industry, customer experience, marketing technology and AI

21:23 How are you using AI tools for your business

28:52 Google LSA Marketing

30:34 Are there any negotiation tools for contractors in the industry?

35:38 growth in your business

39:46 Leadership in your business, promote from within or hire outside the organization

45:25 Advice from a titan in the industry on growing your business

In part one, James Lawrence took us through his absolutely crazy feat of completing 100 Ironman triathlons in a row.

In the second part of the conversation, we look at some of the lessons home service entrepreneurs can take from this story and how to apply them in our businesses and lives.

One of the important takeaways is the power of compartmentalization. When you set big, audacious goals, don't fixate on the enormity of what you need to do.

Focus on the small wins that will eventually get you there. And don't forget to take time to celebrate your wins, big or small. This reinforces your belief in yourself and your business.

When setbacks hit you, learn from them to emerge stronger. Be grateful for your team, loyal customers, and even the challenges you've overcome.

These are just some of the lessons we talk about in this episode. Tune in for more lessons and how we can apply them to your business.

Key Takeaways

Intro (00:00)

Turning hardships into adventures for his family (00:57)

Finding peace in suffering and managing pain (03:24)

Importance of setting achievable goals (05:55)

Never considering quitting and the importance of perseverance (09:41)

Gratitude for challenges and learning from adversity (13:00)

The necessity of reflecting on accomplishments (19:46)

What's next for James Lawrence (21:25)

One of One mindset (28:33)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

—

Connect with James Lawrence

Website: https://www.ironcowboy.com/

Instagram: https://www.instagram.com/ironcowboyjames/

Facebook: https://web.facebook.com/IronCowboy/

YouTube: https://www.youtube.com/c/JamesLawrenceIronCowboy

—

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

The Wizard of Ads is back for part two! Roy Williams continues the conversation with host Chris Yano about branding and advertising. We discuss brandable chunks, advertising psychology, and what home services businesses can do to make their name the first one that customers think of for service.

We're off to see the wizard! Well rather, the Wizard of Ads has come to see us! We welcome the world-famous, one and only Roy H. Williams! Join us for an incredible meeting between host Chris Yano and Roy Williams where Roy takes us through his start in advertising, his work with some of the most legendary names in the home services industry, and what you need to understand about branding and advertising!

Live from RoofCon, Host Chris Yano and guest Co-Host "The Jeff" Bowab talk to Paul Reed! Owner and President of Operations of North West Roofing and Founder of Roofers in Recovery, Paul's incredible story is one for the ages. He talks about his journey and then why creating a raving fan network of your business is a huge key to success!

Jason Henderson, President of BEST Air Conditioning Plumbing and Repair joins To The Point! Jason has taken his company from 0-15MM in just 5 years by executing on the fundamentals. Host Chris Yano has a deep and meaningful conversation with Jason on exactly what he's done to see massive growth and profitability year after year. Don't miss out on this one!

George Donaldson, CEO of Fix-It Group has grown multiple companies from nothing to huge players in their markets. From working a minimum wage job to reaching for a Billion in revenue, George has an incredible story to tell. He and host Chris Yano talk about private equity, leadership, and what it takes to grow fast and far with your business!

Ready for round two? To The Point superstar Ken Goodrich brings us home with everything you need to know about private equity and how to MAXIMIZE the value of your business.

What is the whole private equity game about, anyways? Join To The Point superstar Ken Goodrich for part one of a complete MASTERCLASS on what you need to know to win (or learn!) about private equity.

Join host Chris Yano for a Q&A Panel at the ACCA 2022 Conference & Expo alongside former podcast guests and home services legends! We answer some of the most burning questions contractors have in a true meeting of the minds.

HVAC G.O.A.T. and true legend of the trades Jim Abrams joins To The Point for part two of this incredible series! In this episode, we dive deep into Jim's proven formula to success in business, contracting or otherwise.

This isn't an episode you can afford to miss. HVAC G.O.A.T. and true legend of the trades Jim Abrams joins To The Point! In part one of this two-part series, we hear Jim's incredible story and get a sneak peek at his proven formula to success in business, contracting or otherwise.

James Lawrence is no stranger to pushing his body and mind to the limit. A former wrestler and Ironman champion, Lawrence completed a seemingly impossible feat - 100 full-distance triathlons in 100 consecutive days.

In this rerun episode, Chris Yano, Paul Redmond, and Dan Antonelli interview James Lawrence, also known as the Iron Cowboy.

Lawrence's story is one of incredible mental toughness and unwavering purpose. He credits his wrestling background for laying the foundation for his mental fortitude.

The episode is all about the universal applicability of mental toughness and perseverance in both business and life and pushing beyond perceived limits.

Mental toughness is a skill like any other, and you have to be actively working to improve it, or you’ll never get where you could have otherwise been.

Lawrence also highlights the importance of starting your journey, learning from the process, and the significant role of his family and support system.

In part 1 of this two-part series, Lawrence's journey offers lessons in mental toughness, finding purpose in pain, and the far-reaching impact of our struggles.

In the second part, James will be covering how you can apply your experience and knowledge to get to each new level of your journey.

Tune in! 

Key Takeaways

Intro (00:00)

James Lawrence's background and family life (02:58)

The start of James's journey and his individual sports background (11:41)

James discusses mental toughness and its development (16:19)

Explanation of the 50/50/50 challenge and the Conquer 100 (20:34)

The decision to complete an extra 101st triathlon (25:15)

Managing pain and injury during extreme challenges (31:01)

Recovery and ongoing challenges post-Conquer 100 (41:29)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

—

Connect with James Lawrence

Website: https://www.ironcowboy.com/

Instagram: https://www.instagram.com/ironcowboyjames/

Facebook: https://web.facebook.com/IronCowboy/

YouTube: https://www.youtube.com/c/JamesLawrenceIronCowboy

—

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Everyone wants an invite to the Bardi Party! We welcome Adam Bardi, President & CEO of Bardi Heating, Cooling & Plumbing to the podcast to talk about what he's doing right and how he's grown from 4-25MM in such a short period of time.

Mike Wilson, Chief Marketing Officer of Any Hour Services joins To The Point! Mike talks with host Chris Yano about how he approaches marketing and why his "Value-First" strategy is paying huge dividends.

Do you understand the impact your vision has on those around you? Joshua Davis, President & Owner of AccuTemp Services joins To The Point to talk about growing his service company and how he's creating opportunities and growth for his team!

Mike Agugliaro returns! Author, speaker, black belt, and CEO of FuDog Group, Mike has been changing lives for decades. In his last appearance on To The Point, Mike was focused on transforming the trades. Now? He's focused on changing the world. 

Ryan Kletz, VP of One Hour Heating & Air Conditioning, joins To The Point! We talk about the challenges and similarities of being an HVAC contractor as a franchisee, learning from your mistakes, and what it takes to grow your business the right way.

Neil Whitney, General Manager of KEEFE's A/C, Heating & Electrical joins To The Point! Straight out of NOLA, Neil talks about how he's grown his business through mentorship, hard work, and a whole lot of focus on people both inside and outside of his business.

Jimmy Hiller, President and CEO of Hiller Plumbing, Heating, Cooling & Electrical joins To The Point to talk about his journey through the trades. From winning awards boxing at a young age to starting his own plumbing business and finding success through mentors including Terry Nicholson and Jim Abrams, this is the true American Dream.

Live from ACCA Conference 2022, host Chris Yano and superstar guest co-host Ken Goodrich speak with Brian Sloan! President of TR Miller, Brian discusses how he was able to 10x his home services business in just under 6 years.

The exponential growth of an HVAC company presents a unique set of managerial hurdles. While the initial phases may have been characterized by a nimble, hands-on approach, scaling operations to meet heightened demand calls for a strategic shift.

Meet Mike Goater, COO of Environmental Heating and Air Solutions, who transformed his company from a $6 million to a $20 million business in just five years.

In our latest episode, Mike reveals all the behind-the-scenes strategies as well as the challenges and rewards of running a successful HVAC company in the competitive Northern California market.

Financial literacy, team accountability, and maintaining high standards of service are just some of the important aspects that an entrepreneur needs to keep an eye on while scaling.

Other aspects include the value of learning from industry peers and the importance of clear communication and trust between business partners.

And, of course, we can't fail to discuss the challenges most home services businesses faced in 2023 and the lessons to learn from them.

If you've wanted to know what it takes to scale a home services business, this is the right episode for you. Tune in!

 Key Takeaways

Intro (00:00)

Scaling an HVAC business from $6 million to $20 million in five years (03:50)

Energy, culture, and leadership in an HVAC business (08:10)

Overcoming the challenges of 2023 (14:17)

Managing growth, labor, and finances in a business (17:04)

Addressing underperforming team members (21:43)

Accountability and leadership in business (30:24)

Handling conflicts and decision-making in a business partnership (35:34)

Decision-making in a competitive market (50:04)

Labor shortages and time management for a business owner (53:33)

Vulnerability and decision-making (57:34)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

—

Instagram: https://www.instagram.com/ehasolutions/

Facebook: https://www.facebook.com/EHASolutions

Twitter/X: https://x.com/EHASolutions

YouTube: https://www.youtube.com/channel/UCi98Hxxfx_tq-G5gZyidTcw/featured

Website: https://ehasolutions.com/

—

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

That's right! Gary Vaynerchuk, CEO of VaynerMedia makes his return to To The Point. Host Chris Yano and Gary Vee talk about PPC, SEO, recruiting, and how NFTs might play a role in the future of the trades.

Kevin Comerford, President of Service Champions, joins To The Point! Host Chris Yano and Kevin talk about the incredible journey to 100 million in revenue, Kevin's new book Champion Mindset, and how you can develop a champion mindset in yourself, your business, and those around you!

Ross Albert, CEO and President of Arctic Air joins To The Point! We talk about Ross's success growing his family business through both residential service and retail, and how his focus on creating a best in class experience for his team and his customers has created sustainable success.

Our RYNOx Headline Speaker needs no introduction. "Iron Mike" Tyson, 2x Heavyweight Champion of the World, the Greatest Heavyweight Boxer of All Time, Actor, and Entrepreneur joins To The Point! Host Chris Yano has a candid conversation with one of the biggest legends in sports history about what it takes to be truly great.

Live from AHR Expo 2022, Ken Goodrich once again joins To The Point! Ken shares some exciting news about his 1,000 day plan to 10x the value of his company, and shares valuable insights into the core vitals of running a highly successful business.

Future Hall of Fame Wide Receiver Larry Fitzgerald of the Arizona Cardinals gives a headline speech at 2022 RYNOx! Larry discusses what it means to build a Legacy with intentionality and purpose, and why it truly matters what we leave behind.

Have you ever felt like your business is running you instead of the other way around? This is a common struggle for home service entrepreneurs as their companies grow.

Aligning your personal purpose with your professional goals will go a long way in finding fulfillment in your business.

A strong purpose provides a deeper sense of meaning and motivation. Just like a compass, a clearly defined purpose keeps us on track. It helps you make decisions that align with your values and creates a positive impact on the world. 

In this episode, Chris and Chad talk about purpose and how it drives success and fulfillment in both business and personal life. They both share how their purpose has evolved to remain relevant and impactful.

Listen now to redefine your purpose and take your business and life to the next level! 

Key Takeaways

Intro (00:00)

Purpose in business and personal life (03:12)

Evolution of purpose and personal life changes (07:54)

Core values alignment (15:30)

Leadership authenticity (24:36)

Market conditions and purpose (31:27)

Generational changes in business purpose (41:47)

Purpose process payoff exercise (47:19)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

—

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Paul Kelly, President & Owner of Parker & Sons joins To The Point to talk about how he took his company from $7M to over $200M. We talk about Paul's background in magic and why growing your company might seem like a complicated magic trick, but it's really just about keeping things simple. 

Howard Behar, former President of Starbucks International, Author, and Speaker joins To The Point! It doesn't matter if you're a plumber, technician, electrician, or even a barista. We're all in the business of serving people. Howard shares his incredible journey creating a culture of servant leadership at Starbucks, and shares his insight into how you can transform your business (and life!) by changing your perspective.

Aaron Christy, Owner and President of Indy Roof Company joins us live from RoofCON! In just under 5 years, Aaron has built an incredibly successful roofing company despite having no prior experience in the industry. We dig into how doing the right things is key regardless of what industry you're in!

Ismael Valdez, Owner & CEO of NexGen Air Conditioning Heating and Plumbing continues to push the envelope. He joins To The Point to talk about a pivotal moment in 2019, his T-30 model, datacube, and more ways he's focused on being at the forefront of the next generation of contracting.

Wyatt Hepworth, CEO & Founder of Any Hour Electric Plumbing Heating & Air joins To The Point! We talk with Wyatt about his company's incredible growth over the past few years, what sets his training and recruiting apart, and why he made the decision to partner to raise capital.

Bill Pulte, CEO of Pulte Capital and Inventor of Twitter philanthropy joins To The Point! We talk about his business ventures and how he's partnering with businesses to help them gain profitability, and then dive deep into his philanthropic works via Twitter.

Join us for our yearly Best Of episode as we look back at 2021! We listen to clips from the very best episodes here on To The Point over the last year and get ready to kick ass in 2022.

We hope everyone had a happy New Years!

The Iron Cowboy himself, James Lawrence, joins To The Point! In part two of this incredible episode, guest co-host Dan Antonelli, Chris and Tall Paul speak with James about how anyone can harness and improve their mental toughness to overcome any obstacles in their way.

The HVAC industry has traditionally been seen as a men’s field, but Rachel Sylvain, the CEO & co-owner of AGS HVAC Services is breaking those labels.

In a few years, she has changed her family's business from a $2 million business to a $3.5 million a year company.

Rachel's path to becoming a CEO was not the usual path most entrepreneurs in this space take. She started off as a nurse before joining her family's HVAC business in 2014. She then quickly took on the role of office manager.

It did not take long for her passion for the industry to grow, which meant taking on even more responsibilities. But she also encountered challenges typical of family businesses, such as generational differences in approach.

In this episode, Rachel shares the challenges she overcame and the strategies she used to scale the HVAC business serving the Tri-State Area of Massachusetts, Rhode Island, & Connecticut.

Tune in!

Key Takeaways

Intro (00:00)

Rachel's transition from nursing to the HVAC industry (06:48)

Challenges of a family business and finding her niche (09:15)

Overcoming generational differences and gaining trust (18:51)

The importance of working on your business before raising prices (29:58)

Aligning price increases with value and quality service (35:02)

Tackling communication challenges and using video for clarity (38:12)

Navigating conflict resolution and the importance of core values (42:25)

Strategies for personal and professional growth as a leader (48:07)

Learning from businesses at the next level (55:45)

Additional Resources

➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/

Connect with Rachel Sylvain:

Website: https://www.agshvacservices.com/

Instagram: https://www.instagram.com/ags_hvac_services/?hl=en

Facebook: https://www.facebook.com/agshvacservices/

LinkedIn: https://www.linkedin.com/company/ags-hvac-services-llc/

Twitter: https://twitter.com/agshvacservices

YouTube: https://www.youtube.com/@agshvacservices8621

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

The Iron Cowboy himself, James Lawrence, joins To The Point! Alongside guest co-host Dan Antonelli, Chris and Tall Paul speak with James about his incredible journey, Guinness World Records, and how mastering mental toughness can help you crush your goals in 2022 and beyond. 

Chris Yano, Host of To The Point and CEO of RYNO Strategic Solutions gives you the blueprint for how to not just set your personal and professional goals for 2022, but to absolutely CRUSH them.

Brian Cohen, Business Strategist for SF&P Advisors returns along with Kevin Howard of Howard Air and Mike Cross of Scottsdale Air to talk about how their two companies combined to sell. Can multiple companies combine to sell to a PE firm? What types of deals are out there? What does 2022 look like for M&A? Listen in to learn what they have to say!