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How to Use Your Brand Story to Build Trust and Increase Sales with Mariana Henninger

Épisode 110

jeudi 24 octobre 2024 • Durée 29:47

In this episode, host Laura sits down with Mariana Henninger, the visionary founder of BrandMagnetic, to delve into the art of creating a powerful brand video that connects deeply with your audience. With a rich background in documentary filmmaking, Mariana shares her journey into entrepreneurship and the valuable lessons she's learned along the way.

Mariana emphasizes the critical role of a brand video in building trust quickly—a crucial element in today's noisy marketplace. She explains how a brand video not only tells your story but also amplifies every other marketing effort you make. Mariana offers practical tips for crafting a compelling narrative that resonates emotionally, helping you to stand out and forge genuine connections.

Plus, discover how Mariana's coaching and done-for-you services can empower entrepreneurs to bring their unique brand stories to life through video.

Keywords:
Brand video, personal connection, build trust, storytelling, emotional connection, video marketing, entrepreneurship, brand storytelling

In this episode you will hear:
[00:00] Introduction and Mariana's Background
[05:04] The Importance of Making a Personal Connection
[10:05] Crafting a Compelling Brand Story
[13:15] What is a Brand Video?
[15:18] Overcoming the Hurdles of Video Marketing
[25:33] Expressing Genuine Care in Your Brand Video
[27:10] Connect with Mariana and Brand Magnetic

Connect with Mariana Henninger:

Website: Brand Magnetic
Instagram: @BrandMagnetic
LinkedIn: Mariana Henninger

Creating a brand video isn't just about sharing what you do—it's about telling your story in a way that resonates and connects. By following Mariana's advice, you can build trust quickly, make a memorable impact, and turn viewers into loyal fans. Ready to elevate your brand's presence? Start crafting your story with a brand video that speaks to the heart.

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

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Mindset Shift For Allowing Motherhood and Entrepreneurship to CoExist

Épisode 109

lundi 21 octobre 2024 • Durée 10:28

In this episode, I dive into the delicate balancing act between motherhood and entrepreneurship, sharing the real challenges and mindset shifts that have helped me find harmony in both roles. As a mom and a business owner, I know how overwhelming it can be when work and family life collide—especially when kids interrupt important calls! But instead of fighting it, I’ve learned to embrace these interruptions and prioritize what truly matters: my family and my well-being. I share my journey of letting go of perfection, accepting the chaos, and building a more fulfilling work-life balance that serves both my family and my business. If you’ve ever struggled with the guilt of juggling these two demanding roles, this episode is packed with insights to help you navigate it all with grace.

Listen in to discover how to:

Shift your mindset to prioritize yourself and your family without guilt
Handle interruptions with ease, rather than panic
Create a flexible work-life structure that supports both your personal and professional life
Embrace the dual roles of motherhood and entrepreneurship to lead by example

Whether you're a seasoned entrepreneur or just starting out as a working mom, this episode will inspire you to embrace the beautiful (and sometimes chaotic) blend of family and business life.

Episode Highlights: [00:00] - Embracing the Dual Role of Motherhood and Entrepreneurship
[02:56] - Shifting Priorities: Me First, Then Business
[06:11] - Creating Ease: Integrating Family into Business Life

Key Takeaways:

Motherhood and entrepreneurship can coexist harmoniously—embrace both roles fully.
Prioritizing yourself is crucial to being both a better mom and a stronger business leader.
It’s perfectly fine if your kids pop in during work calls—lean into it!
Flexibility in your work routine is key to finding peace and success in both personal and professional realms.
Setting a positive example for your children (and others) starts with embracing your imperfections.
Family comes first—your business should fit around your life, not the other way around.

Building a Lifestyle-First Business with Alana Kayfetz of Mom Halo

Épisode 99

jeudi 19 septembre 2024 • Durée 32:18

In this episode of This Mother Means Business, I sit down with Alana Kayfetz, founder of Mom Halo, a powerful community for moms that has grown from local events to a thriving digital platform. Alana gets real about her journey into motherhood, the isolation she faced, and how that led her to create a supportive network for moms everywhere. We dive into the importance of redefining success, moving away from hustle culture, and embracing a lifestyle-first approach to entrepreneurship. Plus, Alana shares the revolutionary Kayfetz Method, designed to help women entrepreneurs find balance, fulfillment, and a way to align their business with their personal life.

This conversation is full of insights for moms in business, women entrepreneurs, and anyone looking to prioritize well-being over constant hustle. Whether you're navigating motherhood, business, or both, Alana’s story will inspire you to rethink what success really means.

Episode Highlights:

[00:00] Introduction to Alana Kayfetz and the Story Behind Mom Halo
[04:36] - Alana’s Journey into Motherhood and the Birth of a Community
[07:44] - Redefining Success: Why Alana Chose Lifestyle Over Hustle
[10:40] - Building a Business Around Lifestyle: The Mom Halo Model
[13:05] - How Mom Halo Evolved from In-Person Events to a Digital Network
[15:47] - The Anti-Hustle Movement: Putting Well-Being First
[18:49] - The Kayfetz Method: A New Approach for Women Entrepreneurs
[22:00] - Adapting to the Changing Business Landscape
[24:49] - Final Thoughts: Embracing Flexibility in Motherhood and Business

Links & Resources:

Follow Alana Kayfetz on Instagram
Learn more about Mom Halo: https://www.momhalo.com/
Learn more about Alana's new in person program for Mom Entrepreneurs at https://alanakayfetz.com/ - use code LAURA10 to save!

If you enjoyed this episode, be sure to rate, follow, and share ! We’d love to hear your feedback, so leave a review and help other moms and entrepreneurs find the podcast.

3 Perspective Shifts to Keep Your Fire Fuelled

Épisode 9

jeudi 13 avril 2023 • Durée 30:08

Motherhood and entrepreneurship are two of the biggest personal development journeys that you’ll ever go on. In the last near decade of being in business, I have experienced some enormous shifts in perspective that have altered my path and I wanted to share them with you today. I know, with total certainty, that these 3 big shifts are helping me to get to where I want to be.

Have a listen! Hear more about…

• 3:10 - Feeling Like You Are Enough
• 10:40 - The Shift from Being “Nice” to Being “Good”
• 21:50 - You Don’t Need Confidence, You Need Courage

This journey and these shifts in perspective are things that I’m truly proud of. I’m glad to have learned these lessons and that I’m in a place to share this learning with all of you. These past versions of myself have taken me from where I’ve been, to where I am now, and the learnings that I’ve gained along the way will bring me to where I want to go.

If any of these resonated with you, send me a DM! And if they didn’t, let’s chat about that, too. I would love to dig into these conversations with you!

Thank you so very much for listening. Can’t wait to chat again!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

Motherhood and Entrepreneurship as a Highly Sensitive Person with Alissa Boyer

Épisode 8

jeudi 6 avril 2023 • Durée 34:10

I seriously loved chatting with my friend Alissa Boyer in today’s episode! Alissa is a mentor for Highly Sensitive People (HSPs) and brings such a unique perspective to the journey of motherhood and entrepreneurship. Asking questions like, “why am I so sensitive?” and, “why do these things bother me and why don’t they bother other people?”... as we learn and answer these questions, we open our eyes to a whole new reality of ourselves and things begin to make more sense.

In today’s episode, we’re talking all things motherhood, entrepreneurship and the transition into this new lifestyle. Tune in to hear more…

• 2:27 - What is a Highly Sensitive Person?
• 5:45 - Transitioning into Motherhood
• 11:30 - Navigating Motherhood and Running a Business
• 19:30 - Showing Up on Social Media
• 30:00 - Take Care of Ourselves as Moms, CEOs and Highly Sensitive People

Motherhood is one of life’s biggest adventures, and it takes time to find yourself within it. I’m so glad to have had this opportunity to talk to Alissa who is changing the game and teaching others that you don’t have to be for everybody, and who you are for may change as you change...and that’s okay.

Can’t wait for you to tune in! Thanks for listening!

Find Alissa on Instagram @lifebyalissa, and online at www.sensitiveandsoulful.com.

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn • • •

Advice I Wish I'd Been Given Before Becoming a Mom Entrepreneur

Épisode 7

jeudi 30 mars 2023 • Durée 18:04

When I first became a Mom, there was so much that I didn’t know. That’s true about entrepreneurship, too.
In today’s episode, I’m talking through all of the advice that I wish I had been given as I started this journey of motherhood and entrepreneurship.

• 2:15 - Comparing yourself to other people in your industry
• 5:45 - You need to outsource aspects of your life
• 13:00 - You’re not going to be perfect all of the time
• 16:00 - Your best is enough

Tune in to hear more about comparison, carving out space for yourself, releasing the pressure of being perfect in all ways, all of the time and feeling confident that your best is exactly what you’re capable of.

So glad to have this community with me on this journey of motherhood and building the businesses of our dreams! Until next time!

Check It Out:
• Ashley Baynes @exponentialalchemy

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

Creating Space For Your Ambition with Marina Middleton

Épisode 6

jeudi 23 mars 2023 • Durée 38:05

It’s such a gift to be in spaces where I can connect with other people who are doing what I’m doing and are experiencing what I’m experiencing. It’s so cathartic to share with others, get advice and feel like I’m not alone in my experiences with motherhood and entrepreneurship.

I was so glad to have this time with my friend, Marina Middleton, on the podcast today to talk about all things business, motherhood, and creating space for opportunity amongst it all.

We chat about:
• 5:00 - What is a personal brand and why does it matter
• 17:00 - Marina’s motherhood journey
• 28:00 - What’s happening in Marina’s world right now?

Never forget - you can design and create whatever version of motherhood, work and life that you want!

Find Marina on Instagram @marinaamiddleton and have a listen to her brilliant podcast at @shediditanywaypodcast

So glad that you’re here! Until next time!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest •

Things I’m Working On and Navigating Right Now

Épisode 5

jeudi 16 mars 2023 • Durée 23:50

On this episode of This Mother Means Business, I’m going to share what I’m working on in my business and personal life right now as an ambitious entrepreneurial mother. I believe every one of our journey’s is a work in progress and there is nothing more powerful than facing your own story along the way!

Join me as I open up about:
• 5:15 - Creating a positive space for female relationships in my Ambition Mastermind.
• 7:30 - Thoughts on letting go of control, simplifying and “no rush” energy in my business.
• 14:11 - Reshaping and healing perspectives on physical and mental health priorities.

I want to continue to give you a glimpse into what I’m working through and will definitely continue if you enjoyed this episode. If you found this helpful, I'd love for you to send me a DM on Instagram too!

Until next time, I appreciate you!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

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How to Use Your Authentic Voice With Julie Menden

Épisode 4

jeudi 9 mars 2023 • Durée 27:38

On this next episode of This Mother Means Business, I welcome my first guest, Julie Menden! Julie is a multi-passionate mother, entrepreneur, speaker, business mentor and leadership coach.
Not feeling fully supported after having her son while working in the corporate world, Julie wanted the flexibility to make more of an impact, while also being a Mom. So for the past 3 years she has been helping others find their voice and clearly share their message!

Join us as we discuss more about:
• 6:00 - The transition and finding balance between being a mother and CEO.
• 12:05 - Learning how to simplify life and set boundaries.
• 18:06 - How to take the leap of communication in your business and finding purpose.

You are fully capable of unapologetically being a mother AND successful entrepreneurial woman if you desire more! I would love it if you shared this episode with someone who needs to hear that today!

Check out Julie’s podcast It Starts With You, her instagram and other socials over at @Julie.Menden. You can find the book she recommended, Declutter Like A Mother here.

Until next time, I am so grateful for you!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook • •

Things I Won’t Ever Apologize For

Épisode 3

jeudi 2 mars 2023 • Durée 17:48

On this episode of This Mother Means Business, I am sharing four things I am unapologetic about as a mother and entrepreneur. Doing both at the same time, it can be so easy to over-apologize, but it is so powerful and freeing when you stop!

Get comfortable as I dive into these topics:
• 2:00 - Showing up as your imperfect self.
• 3:44 - Doing it differently.
• 5:52 - Filtering how you take in advice and information from others.
• 14:30 - The only thing you should compare yourself to.

The version of your life and how you navigate your career is going to look completely different than anyone else’s, especially as a Mother. How you own it changes everything!

I hope this was valuable to you! Send me a DM and let me know which of these four you're going to try on for size in your life!

Until next time, I am so thankful for you!

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

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