Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit uncomfortable and, well, "icky".
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea 😊
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You’ve built the thing. It’s brilliant. But the words wrapped around it? They’re not doing it justice. In this episode of The Upside Up Marketing Podcast, I’m unpacking the most common messaging trap even seasoned founders fall into — and why your sales page might be leaking conversions, even if it looks flawless. You’ll learn why leading with logic rarely lands, and how one simple shift in your copy can change everything from “let me think about it” to “when can we start?”
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MENTIONED IN THIS VIDEO: 👉 Jay Acunzo “What if you could whisper?” - https://www.linkedin.com/in/jayacunzo/ 🟠 Ready for offers that sell before you speak? If you're done explaining, convincing, and carrying the whole sale on your shoulders – it’s time to build a message that does the work for you. Inside The Perfect Fit, we go deep to craft a magnetic message and offer so aligned, your content becomes a filter – drawing in pre-sold clients who already feel like a yes. ✨ If that sounds like the shift you’re craving, connect with me on LinkedIn: www.linkedin.com/in/katie-spreadbury and send me a message. I’ll send the details your way.
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🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/TVQaAuhPD4s
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When you’re ready, here are three ways I can help you get faster results: SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti WORK WITH ME: Your offer’s great. Your clients love you once they’re in. But getting them there? Still feels like hard work. Let’s change that. The Perfect Fit is where we craft messaging so sharp, your content does the filtering, and dreamy clients come pre-sold. Slide into my DMs on LinkedIn if you're ready: www.linkedin.com/in/katie-spreadbury
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Connect with me on socials: ➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury ➡️Facebook: https://www.facebook.com/orangesheepresearch ➡️Instagram: https://www.instagram.com/orangesheepkatie
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TIMESTAMPS ⏱️ 00:00 Welcome to The Upside Up Marketing Podcast 02:07 Teaching My Son to Make Tea 04:33 The More Expert You Are, The More Likely You Are To Do This 05:47 Case Studies: Dove and Airbnb 08:43 The Explain to Convince Trap 12:02 The Echo Effect: Mirroring Your Client's Voice 14:39 Actionable Advice: Test Your Sales Page 15:26 Conclusion: Keep Your Messaging Upside Up
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
Networking has a bit of a reputation problem. Too salesy, too shouty, too not you.
If you’ve ever skipped an event because you couldn’t face the awkward intros and forced smiles – this episode is for you.
In this episode of The Upside-Up Marketing Podcast, I’m joined by Janine Friston from The Female Business Network to explore how networking can be quiet, powerful, and totally on your terms – even if you’d rather hide in the toilets than “work the room”.
We’re unpacking the real value of networking, how it can deepen your marketing, and what to do if you’re heading to a big event soon and feeling a bit… panicky about it.
You’ve put out the masterclasses. You’ve created the freebies. Your email list is growing. But when it comes time to sell? Crickets.
If you’ve ever worried you’ve attracted an audience full of freebie hunters who’ll never buy – this episode is for you.
In this episode of The Upside-Up Marketing Podcast, I’m digging into what’s really going on when your audience engages with everything but your offers, why this doesn’t mean your audience is broken, and how to shift the dynamic so more of your fans become buyers. Plus, I’ll share one powerful question you can ask today to uncover who’s ready to buy… and what’s been holding them back.
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MENTIONED IN THIS VIDEO:
👉 Download my free resource “Three Techniques to Validate your Offer Before You Launch” here: www.orangesheepresearch.co.uk/validate (if the link doesn’t work send me a message, I’m having migration-related tech issues right now!)
Most online business owners aren't struggling because they're not working hard enough – they're struggling because they're saying the right things, but at the wrong time.
When your marketing doesn’t connect with where your audience actually is, you have to hustle twice as hard for half the results. But when you nail it, everything shifts – more leads, more sales, and more freedom to actually live your life.
In this episode of The Upside-Up Marketing Podcast, I'm joined by Jerry Potter to explore how getting your messaging spot-on is the one of the key elements to growing your business without growing your working hours.
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MENTIONED IN THIS VIDEO:
I highly recommend checking out Jerry’s resources here:
You’ve shown up. You’ve shared. You’ve built a lovely, loyal following who like you, comment on your posts… and never buy. Sound familiar?
The “know-like-trust” factor has been drilled into us as the holy grail of online business – but it’s not working like it used to. And for many solo business owners, it’s actually holding them back.
In this episode of The Upside-Up Marketing Podcast, I’m unpacking why familiarity doesn’t always lead to sales – and what you need to focus on instead.
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MENTIONED IN THIS VIDEO:
👉 Download my free resource “The Ideal Client Anti-Avatar” here: www.orangesheepresearch.co.uk/anti (if the link doesn’t work send me a message, I’m having migration-related tech issues right now!)
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🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/n75vSUWI5f8
=======================
When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
Messaging Tweaks That Attract Premium Clients- with Colette McBeth (Ep#20)
Attracting premium clients isn’t about working harder – it’s about refining the way you speak to your audience to make sure you are attracting only the right people. If you’re stuck attracting price-sensitive buyers or clients who are frankly hard work, you need Colette McBeth in your life.
In this episode of The Upside-Up Marketing Podcast, Colette shows us how to make the messaging shifts that draw in high-calibre clients. Colette shares her upgraded approach to the concept of the “ideal client” that bring her people that are ready and willing to get stuck in and get results, her pain-to-pleasure messaging method that really speaks to these expansive clients, and a powerful reframe for how you share the results you can get people with conviction and clarity (without over-promising or being sleazy).
When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
These 5 Words Are Costing You Clients! (What To Say Instead) - Ep#19
Some words work for you in marketing. Others work against you - without you even realising it. If you’re getting polite likes, a few “love this!” comments, but no real leads, your messaging might be blending into the noise. And often, it’s down to the words you’re using.
In this episode of The Upside-Up Marketing Podcast, I’m revealing five words that could be costing you clients, and what to say instead to attract the right buyers and make your message stand out.
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MENTIONED IN THIS VIDEO: 👉 Download my free resource “Three Techniques to Validate Your Offer Before You Launch” (aka “three ways to check if people will actually buy your thing”!) here: www.orangesheepresearch.co.uk/validate
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🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/0z68QdgNEk4
=======================
When you’re ready, here are three ways I can help you get faster results: SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. ***** ======================= Connect with me on socials: ➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury ➡️Facebook: https://www.facebook.com/orangesheepresearch ➡️Instagram: https://www.instagram.com/orangesheepkatie ======================= TIMESTAMPS ⏱️00:00 Introduction: Why Your Marketing Isn't Working: The Problem with Vague and Overused Words02:16 Common Words That Weaken Your Message04:48 Word 1: Overwhelmed07:54 Word 2: Empowered09:23 Word 3: Stuck13:25 Word 4: Next Level15:19 Word 5: Aligned20:40 Bonus Word22:12 Conclusion and Free Resource
Don't Ask Customers What They Want! (Ask Them This Instead) (Ep#18)
Most online business owners believe the best way to create offers people want is to ask them directly. Makes sense, right? Except…it doesn’t work.
Your audience will tell you what sounds good in theory, but that doesn’t mean they’ll actually buy it. So how do you uncover what they truly need?
In this episode of “The Upside-Up Marketing Podcast”, I’ll show you why asking “What do you want?” leads you astray, and what to ask instead to create offers that sell.
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MENTIONED IN THIS VIDEO:
👉 You can get your hands on the five questions to ask your new clients, that will help you sign MORE clients by DMing me on Facebook or LinkedIn (I’ll send you the direct download, no opt-in required). If you’re not sure what to say or can’t be bothered to type a whole message, just use the word “QUESTIONS” – I’ll know what you mean!
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🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/aUVyo1blxqE
=======================
When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which:
Turning "One Day" into "Today!" The Messaging Mistakes Keeping your Ideal Clients on the Fence.
Some people in your audience are already convinced they want to work with you—just not yet.
They love what you do. They tell you, “One day, I’ll sign up!” But that day never seems to come. Meanwhile, others jump in without hesitation.
What’s the difference? Is it them? Is it your offer? Or is it something in your messaging that’s keeping them on the fence?
In this episode of The Upside-Up Marketing Podcast, I’m breaking down why potential clients hesitate and how to turn “one day” into “today.”
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MENTIONED IN THIS VIDEO:
👉 You can get your hands on the Three Techniques to Validate Your Offer Before You Launch (and the juicy questions within about understanding their objections) here: https://www.orangesheepresearch.co.uk/validate
=======================
🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link https://youtu.be/XZ3WhhXcefI
=======================
When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
Want More Word-of-Mouth Sales? Start with Better Client Feedback (Ep#16)
If your clients aren’t buying again or raving about you to others, it’s not just bad luck—it’s a feedback problem.
Most business owners rely on testimonials and reviews to gauge how they’re doing, but those only tell you part of the story. The truth? Your happiest clients will shout about you, your unhappy ones might warn others, but the ones in the middle—the ones who could become loyal fans—often say nothing at all.
In this episode of The Upside-Up Marketing Podcast, I’m breaking down why the feedback you’re getting isn’t enough, the hidden signs your client experience isn’t as great as you think, and how to start collecting the kind of insights that turn okay clients into repeat buyers and raving fans.
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MENTIONED IN THIS VIDEO: 👉 You can get your hands on the questions I ask new clients when onboarding that get the feedback I need about the initial buying process whilst also getting them excited to start working with me by sending me a message on LinkedIn or comment "QUESTIONS" below this video 👉 If you would like me to create a resource to give you the questions you should be asking in your feedback forms, comment below or DM me on social media (links below) – if I get enough yes’s I’ll get it made and send you a copy!
=======================
🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link https://youtu.be/J2Dy4HQ7E4w
=======================
When you’re ready, here are three ways I can help you get faster results: SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti WORK WITH ME: Check my LinkedIn profile for ways I can support you to connect more deeply with your ideal clients through your words www.linkedin.com/in/katie-spreadbury and send me a message for the details!
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
00:00 Introduction to Networking for Introverts and to Janine Friston: Networking Expert
01:03 Overcoming Networking Stereotypes
01:51 Building Genuine Connections
03:21 Networking Tips for Introverts
07:05 Applying Networking Insights to Marketing
15:35 Preparing for Big Networking Events
19:22 Conclusion and Final Thoughts
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****
00:41 Meet Jerry Potter: High Leverage Marketing Expert
02:46 The DATE Framework: Stages of Client Relationships
05:55 Applying the DATE Framework to Social Media and Podcasts
13:27 The Done by Lunch Philosophy
19:01 Final Thoughts
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****
02:49 Beyond “ideal clients”; what is your “Expansive Client”
05:48 Stop messaging to the struggle: the Pain to Pleasure Method
08:45 The downside of attracting the wrong clients
18:16 Speaking to the result without over-promising
22:53 Conclusion and Final Thoughts
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****
00:00 Introduction: Why Asking Customers What They Want is a Mistake
00:42 Welcome to the Upside Up Marketing Podcast
01:52 The Flaws of Market Research
09:46 Understanding Customer Goals and Obstacles
12:20 Bridging the Gap with Your Expertise
16:46 Who to Ask and What to Ask
17:38 Conclusion and Resources
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****
00:00 Introduction: Turning 'One Day' Clients into 'Today' Clients
01:51 Understanding the 'One Day' Client Phenomenon
03:05 Attracting the Right Audience
06:20 Creating the Right Offer
09:07 Overcoming Client Objections
11:26 Gathering Feedback and Validating Offers
13:15 Conclusion and Resources
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****
=======================
Connect with me on socials: ➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury ➡️Facebook: https://www.facebook.com/orangesheepresearch ➡️Instagram: https://www.instagram.com/orangesheepkatie
=======================
TIMESTAMPS ⏱️ 00:00 Introduction 02:32 The Importance of Client Feedback 05:00 The Limitations of Testimonials and Reviews 07:30 Feedback form completion rates – why people don’t give feedback and why this is a problem 10:21 Overwhelming positivity 12:00 A lack of actionable detail (and a stat that will blow your mind) 14:01 Gathering Honest and Actionable Feedback 17:49 Conclusion
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
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