The Unified Brand - Branding Podcast – Détails, épisodes et analyse

How do brands truly live in our minds—and why do some stick while others fade?

In this episode, strategist and branding professor Dan Wallace, co-author of The Physics of Brand, joins us to unpack how brands operate across time, space, and sensory memory. From his early days at Fallon to co-creating a groundbreaking brand model with Aaron Keller and Rene Marino, Dan explains why brands are more than logos—they're energetic systems of human interaction.

We explore:

• The three dimensions of time in brand building

• The real role of multi-sensory brand experiences

• How consciousness and culture shape brand value

• Why Costco and Amazon are two sides of the same branding coin

• The future of branding in an AI-driven world

If you're a founder, marketer, or strategist looking to create brand moments that stick and scale, this episode is a must-listen.

Connect with Dan: ideafood.com → LinkedIn
📖 Grab The Physics of Brand

In this episode of The Unified Brand Podcast, we explore how top brands like Netflix, Google, Zappos, Pixar, Zoom, and IKEA have developed winning company cultures that drive their success.

Discover how these companies build environments that foster creativity, innovation, customer service excellence, and purpose-driven leadership.

Learn the key takeaways and how you can apply these lessons to your own business to build a brand that stands out from the competition.

 Key Takeaways:

• How Netflix's culture of unfiltered honesty drives productivity and creativity.

• Google's commitment to innovation through perks and mentorship.

• Zappos’ rigorous hiring process to maintain a strong customer service culture.

• Pixar’s focus on creativity and collaboration through feedback and openness.

• Zoom’s dedication to maintaining culture with their ‘Happiness Crew.’

• IKEA’s purpose-driven approach to creating a better everyday life for everyone.

Take our free Brand Power Assessment at Brand Power Scorecard UK to uncover what’s holding your brand back and how to unlock its full potential - ⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠⁠

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BRAND POWER SCORE

Take our 4min assessment today and get your brand power score.

Find out what is holding your business back and where you can improve.⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

This week on The Unified Brand Podcast, we’re joined by Seth Erickson, Chief Mischief Maker at Storify Agency and author of How to Hack Humans.

Seth shares groundbreaking insights on the neuroscience of storytelling, the secrets to crafting memorable brand narratives, and why startups often fail to communicate effectively.

In this episode, we discuss:

• The emotional power of storytelling and its impact on memory retention.
• Why every great story needs a problem, solution, and transformation.
• Common mistakes startups make when telling their story.
• How Seth transitioned from a struggling web agency to a storytelling expert.

Discover how to harness the ancient art of storytelling to captivate your audience, communicate your brand’s value, and build a memorable presence in the marketplace.

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Links  Storify Agency -  ⁠https://www.storifyagency.com/unified⁠   

Storify Agency Linkedin - ⁠https://www.linkedin.com/company/storifyagency/⁠

Seth's Linkedin ⁠https://www.linkedin.com/in/setherickson/⁠   Instagram - ⁠https://www.instagram.com/originalsetherickson/?hl=en-gb⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

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⁠ ⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠http://bit.ly/2Zw5dos⁠

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Other Social Channels

YouTube - ⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠

Instagram - ⁠https://www.instagram.com/elementsbrandmanagement/⁠

Website - ⁠https://bit.ly/36BQX00⁠

Today we are joined by Laura Tejada co-director of sky bounders and coach of the fuel programme for Exceptional Leadership, well-being and performance,  helping companies create high-performing happy cultures.

OFFER FOR PODCAST LISTENERS FROM SKYBOUNDERS

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£599 special offer - Use code SKYPOD500

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£3900 special offer - Use code SKYPOD500

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Laura's Links

Skybounders - https://skybounders.com/leadership-coaching-and-training-packages/
Linkedin - https://www.linkedin.com/in/lauratejada/
Laura's Email - laura@skybounders.com

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


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SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

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Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Brand Storytelling Tips To Skyrocket Your Audience Engagement

To build an iconic, magnetic, and memorable brand you need to create an impact with your audience.

You can do this through design, messaging, positioning, or personality but the brands that do this the best utilize all areas of their brand to create an amazing customer experience.

There is a lot of talk about brand storytelling and most of the time people think this is purely about a literal narrative of your business which is a huge misconception.

Think of telling your brand story as though it is a play or film and you’ll need characters, props, a stage, music, and a 360 approach.

Create theatre as a brand with your target audience as the lead character.

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


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SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Today we are joined by Mark Drager brand strategist and founder of Phanta Media and Host of the podcast We do hard things.

In this episode, Mark talks about the things your brand needs to not just survive but thrive in 2023.

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Mark's Links

Phanta Media - https://www.phanta.com/mark-drager-host-mc-brand-strategist
Linkedin - https://www.linkedin.com/in/markdrager/
Instagram - https://www.instagram.com/mark.drager/
YouTube - https://www.youtube.com/c/markdragerYT
We do hard things podcast - https://www.markdrager.com/we-do-hard-things-podcast

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand?

Well, it could be that you have neglected one or more of these four c's in your brand's strategy:

1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up.

2. Consideration – You want to consider everything you do as a brand. Whether it’s a new initiative, piece of marketing, team member, business development decision or innovation.

• So ask yourself these three questions. What does this mean for the brand? • Does this make sense with your brand’s vision?
• Does this feel authentic for your brand?⠀

3, Clarity - Be as simple, authentic and focused as possible with everything you do. Nothing will turn off your audience faster than jargon, over-complicated messaging and confusion.⠀

4. Confidence - Belief in your brand, what you offer and your ability to serve your audience. Tap into the reason why you started your brand in the first place. Double down on what makes you unique and tell people what you’re passionate about.

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Today we are joined by Gabriella Beyer King founder of BK Links helping small businesses to leverage business development, lead generation and sales follow-ups to grow their business.

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Gabriella's Links

Linkedin - www.linkedin.com/in/gabriella-beyer-king-marketing-business-consultant

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Brand Positioning Examples - Define Your Brand Enemy

FREE Brand Alignment Report
Find out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSj

Ask yourself… why would your audience care about your brand, if you don’t know what you’re fighting for?

Conflict is key to telling a captivating story, no matter what form that story takes. So, if you want to draw your audience in, here are 4 ways to use an enemy in your brand’s strategy.

1. Start with your brand’s purpose
Get to the root of why you started your brand. It’s the easiest way to build the foundation for a cause your brand’s audience can rally behind.

2. Position your brand against a competitor with contrasting values
This is how you send the message your brand is different from your competitors. So, if you think your brand’s competition is bad to the bone, shout it from the rooftops!

3. Pick a problem your audience is experiencing and run with it.
At the end of it all, the focus should be on the wants of your brand’s audience. These types of brand enemies have huge potential to build a loyal audience. Who will be grateful you rescued them when they needed your brand the most.

4. Shape your brand’s values around your audience
Double points if you also know the audience that you brand doesn’t want to attract. Like Apple, you’ll be using our innate need to want to belong and to play ‘us vs them’.

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
 

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Is your brand getting KO'd by the competition?

Want to learn how to create a knockout personality and annihilate your competition

Well get ready to start taking notes. Joining Chris Outlaw in today's episode is the hyper-creative branding expert, Ernie Harker. Consultant at Ernburn, keynote speaker and author of the book “Your Brand Sucks”.

Ernie will give you the low-down on why most companies get branding wrong. He’s also revealing the secrets he uses to help dozens of brands, including the legend that is Chuck Norris.

Ernie's links:

Website- https://ernburn.com/

Your brand sucks - book - https://ernburn.com/your-brand-sucks

Facebook - https://www.facebook.com/ernburnbrands/

Instagram - https://www.instagram.com/ernieharker/?hl=en

Linkedin -  https://www.linkedin.com/in/ernie-harker-a56b7624/ 

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos