Explorez tous les épisodes du podcast The Unfounders
| Titre | Date | Durée | |
|---|---|---|---|
| #90 - Harry Turipin - Imaginakery / Jungle Squad [Head of Sales] | 21 juin 2026 | 00:45:58 | |
Today's guest is a good friend and absolute LEGEND in the FMCG scene, Harry Turpin. Harry is Head of Sales at Imaginakery - a game-changing children's better for you snacking brand, with their hero products Jungle Squad. If you're a parent, you NEED to get some of their 60% less sugar cakes in your basket. Use code UNFOUNDERS10 for 10% off on their website HERE I love their innovative approach of blending nutrition with entertainment for kids through their youtube chanel, trading cards and full on universe they're building. We also dig into Harry's own experience of building The Savourists - the highs, lows, Dragons Den and eventually what it's like to move on from this. It's super open, honest and vulnerable - but also a joy to listen to. You're gonna love it, enjoy! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 - Welcome and episode overview 02:40 - Harry’s current role at Imaginakery and brand mission 07:08 - Jungle Squad's unique positioning and recent success 13:15 - The impact of product listings in Tesco and Ocado 22:14 - Lessons from Cawston Press and early career insights 28:44 - Dragon’s Den experience and brand pivots 36:39 - The shift from running brands to personal life priorities 43:47 - The power of therapy and mental health in entrepreneurship 48:24 - Reflections on failures, learnings, and the entrepreneurial journey 53:06 - Future plans for Jungle Squad and emerging trends 54:09 - Connecting with Harry and ways to follow his journey 55:12 - Harry’s Song Choice 56:08 - Closing remarks | |||
| #89 - Clarisse Fraisse - Premier Foods [Innovation Controller] | 11 juin 2026 | 00:34:43 | |
Clarisse Fraisse is Innovation Controller at Premier Foods - and she was an absolute joy to speak to! I loved hearing about her background, working in brands like Kerry, Gu and for the brilliant ZenB pasta. We talk all things innovation, NPD, frozen - and community, with the brilliant work she and Kelly Mackenzie are doing building People Like Me, a space for women in business to network in a more relaxed and comfortable way. There are still a few tickets left for their Mixology event on Tuesday 23rd June at 6pm HERE There's loads in this, you're gonna love it! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction and Background 01:28 Role at Premier Foods and Innovation 04:57 Innovation Strategies and Market Trends 08:11 Career Journey and Early Influences 13:24 Lessons Learned and Team Dynamics 18:16 Inspiration from R&D Teams 20:06 Navigating Challenges and Setbacks 23:05 Building Connections: People Like Me 27:36 The Frozen Food Revolution 30:25 Curiosity and Career Growth | |||
| #88 - Marieke Hammes - The Canned Wine Group [Head of Operations & Sustainability] | 17 mai 2026 | 00:30:32 | |
Today's guest is Marieke Hammes - Head of Operations and Sustainability at The Canned Wine Group. They have two brilliant sub-brands, Canned Wine Co and The Copper Crew - both showcasing how incredibly delicious and sustainable canned wine can be. Marieke was employee number 1 after the founders and has been there nearly 6 years. I loved getting to know her backgroup, move into operations, and why she loves what she does. Today they officially re-launch 2 new wines into Waitrose so go and check them out. Marieke is lovely - and I know you're going to love this one... Enjoy! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Meet Marieke Hammes and Canned Wine Group 04:21 The Journey of Canned Wine Group 06:47 The Launch of Waitrose and New Products 09:40 Understanding Canned Wine and Its Benefits 12:14 Operations and Challenges in the Wine Industry 14:57 Personal Growth and Sustainability Focus 17:35 Family Background and Sustainability Passion 19:54 Memorable Experiences and Events 22:19 Learning Curves and Operational Challenges 25:19 Future Plans and New Varieties 27:50 Advice for Aspiring FMCG Professionals 29:26 Closing Thoughts and Reflections | |||
| #87 - Zoe Fox - The Coconut Collab / Getting to Grow [Head of Business Development / Podcast Host] | 03 mai 2026 | 00:38:26 | |
This weeks guest is the effervescent Zoe Fox - Head of Business Development at The Coconut Collab and host of brilliant consumer brand podcast Getting to Grow. Well versed in brilliant conversations, it was nice to dig into all things Zoe, her motivations, passions, career history and of course all about her podcast. Zoe is full of energy, and equally full of wisdom. You're gonna love it! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction and Podcast Setup 01:33 Zoe Fox's Journey to Coconut Collaborative 06:00 Growth and Team Dynamics at Coconut Collaborative 08:31 Product Development and New Launches 09:47 Passion for Coconut Collaborative and Team Culture 10:53 Key Partnerships and Business Growth 13:01 Modeling Career Reflections 15:07 Starting the Podcast and Its Evolution 18:52 Themes from Conversations with Founders 20:05 Balancing Work and Personal Life 23:06 Embracing Chaos and Productivity 25:02 Motivation and Inspiration from Upbringing 28:23 Navigating Highs and Lows in Life 31:56 Future Aspirations and Goals 34:49 Advice for Aspiring Founders | |||
| #86 - Lawrence Moore - Oato [Commercial Director] | 26 avr. 2026 | 00:47:46 | |
Today's guest is Lawrence Moore - Commercial Director at Oato Lawrence shares insights from his extensive career in FMCG, from Belvoir Farms to Red Bull, and the innovative approach behind Oato's fresh oat milk. Discover lessons on brand building, manufacturing, and leadership in the competitive food and drink industry. If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction and Background 04:40 Transition to Retail and Unique Selling Proposition 15:27 Challenges and Successes in the Retail Space 22:11 Starting a Career in Sales 28:01 Growth and Management in the Drinks Industry 33:13 Building a Brand and Company Culture 43:15 Finding Balance and Personal Growth | |||
| #85 - Charlie Pugh Cordero - Foreva Farmers [Growth Lead] | 19 avr. 2026 | 00:30:57 | |
This weeks guest is the brilliant Charlie Pugh Cordero - Growth Lead at Foreva Farmers. They are making quintessentially British drinks, crafted with 100% natural ingredients straight from their Herefordshire farm. The farm operates on renewable energy, ensuring that every can of Foreva Farmers' you enjoy leaves a minimal environmental footprint. I loved getting to hear about the brand from Charlie, and all about his career. He's a lovely guy - and this episode is a beauty, ENJOY! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Foreva Farmers and Charlie Pugh Cordero 03:39 Sustainability in Beverage Production 06:14 Charlie’s Journey to Foreva Farmers 08:59 Growth Strategies and Market Presence 11:55 Product Range and Innovations 14:21 Sales Challenges and Successes 17:11 Future Aspirations and Partnerships 19:59 Advice for Aspiring Sales Professionals 22:31 Closing Thoughts and Personal Reflections | |||
| #84 - Lucy Williamson - STOCKED [Brand Manager] | 12 avr. 2026 | 00:39:34 | |
Today's guest is Lucy Williamson, brand manager at STOCKED Now STOCKED make innovative meals in block format, with a passionate community of 'blockheads' and over 16,000 subscribers. I loved chatting to Lucy, you're gonna love it too! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Stocked and Lucy's Role 04:00 The Unique Concept of Stocked Meals 06:47 Lucy’s Journey to Stocked 09:36 The Growth of Stocked and Team Dynamics 12:17 Out of Home Campaign: 'Nothing Cooler Than Frozen' 15:16 The Evolution of Frozen Food Perception 17:42 Lucy's Marketing Insights and Unilever Experience 20:29 Advice for Aspiring Marketers 29:10 Introduction to Challenger Brands and Team Impact 29:48 The Excitement of Shaping a Growing Brand 30:39 Challenges of Working in a Startup Environment 31:45 Balancing Multiple Roles and Overcoming Overwhelm 33:14 Team Bonding and Social Activities 34:55 Activities to Celebrate Wins and Team Insights 36:00 Deepening Role Understanding and Team Collaboration 36:58 Music as a Workday Companion 37:12 Upcoming Product Collaborations and Future Plans 38:45 Connecting with Stocks and Final Thoughts | |||
| #83 - Louis Bedwell - FMCG Industry Advisor | 05 avr. 2026 | 00:37:17 | |
Today's guest is my good friend Louis Bedwell. Louis has spent 10+ years on the inside of the food industry - running innovation programmes with major retailers, backing early-stage brands through an investment fund, and leading a senior membership community focused on climate and health strategy. His job is all about helping brands, retailers, and investors make better decisions about food, and he regularly posts great hot takes on LinkedIn. It's a slightly different one today - but super insightful, you're gonna love it! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Louis Bedwell and His Work 02:54 The Responsibility of the Food Industry 07:14 Building Relationships in the Food Sector 07:35 Early Influences and Career Path 09:53 The Power of Challenger Brands 11:51 Success Stories from Challenger Brands 14:27 Insights from Big Brands on Challenger Brands 17:11 Responsibility in the Food Industry 17:36 Collaborative Solutions in the Food Industry 18:57 Retailers and Challenger Brands: A Supportive Ecosystem 22:08 Emerging Trends in Food: Protein and Authenticity 26:25 Maximizing Brand Impact: Focus on What Matters 29:37 Resilience in the Food Sector: Navigating Challenges 33:08 Advice for Aspiring Food Entrepreneurs 36:07 Future Goals: Funding and Innovation in Food | |||
| #82 - Ellen Whysall - Pukpip [Business Development Manager] | 29 mars 2026 | 00:35:44 | |
This weeks guest is Ellen Whysall, Business Development Manager at Pukpip. A brand revolutionising frozen banana desserts. Discover insights on brand growth, product innovation, and navigating the food industry, perfect for aspiring food entrepreneurs and FMCG enthusiasts. If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Ellen Whysall and Pukpip 02:39 The Origin Story of Pukpip and Zara Godfrey 03:34 Saving Bananas: Sustainability and Food Waste Reduction 04:46 Ellen's Journey into Food and Drink Industry 06:20 Team Structure and Remote Work at Pukpip 07:58 Industry Events and Networking in Food Sector 08:46 Growing Up Around Family Business and Entrepreneurial Inspiration 10:02 Early Career and Passion for Food and Events 11:47 Transition from Events to Food and Drink Entrepreneurship 12:42 Starting at Pukpip and Early Achievements 14:14 Lessons from Family and Entrepreneurial Role Models 15:24 Skills from Event Management Applied to Food Business 16:57 Market Trends in Frozen Snacking and Product Range 18:01 Favorite Pukpip Products and Flavours 19:32 Impact of Frozen Products on Dietary Inclusion 20:51 A Typical Week at Pukpip and Summer Plans 22:23 Upcoming Events, Sampling, and Trade Shows 23:47 Where to Find Pukpip products 24:18 Highlights and Proud Moments at Pukpip 26:55 Challenges Faced and Lessons Learned 28:32 Advice for Aspiring Food and Drink Entrepreneurs 30:15 The Power of Personal Branding and Industry Engagement 32:11 Future Plans and Exciting Developments for Pukpip 33:42 Recommended Brands and Innovations in Food Sector 34:54 Music as a Reflection of Career and Personality 35:09 Connecting with Ellen and Final Thoughts | |||
| #81 - Jess Wright - Caravan Coffee Roasters [Sales & Marketing Director] | 22 mars 2026 | 00:43:51 | |
This weeks guest is Jess Wright - Sales and Marketing Director at Carvan Coffee Roasters. Jess has a fantastic career history, working for brands inlcuding Coca Cola, Emily Crisps, Camden Town Brewery, &Soda and many more! She now leads a team looking after the coffee side of the brilliant Caravan hospitality business. There's so much in this, Jess is full of energy and personality - I know you're gonna love it. Enjoy! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Meet Jess Wright: Career Journey and Role at Caravan Coffee Roasters 05:07 The Unique Culture at Caravan 11:36 Discovering Caravan and the Coffee Industry 13:37 A Day in the Life of a Sales and Marketing Director 16:14 Implementing Deep Work and Productivity Strategies 19:35 Early Aspirations and Career Beginnings 21:04 Educational Background and Initial Career Steps 22:42 Sales Experience at Coca-Cola 24:38 Transitioning to Startups and Unique Experiences 27:07 Working with Innovative Brands 30:51 Navigating Corporate Structures 32:42 Building Connections in the FMCG Community 36:30 Key Lessons from Career Experiences 38:25 Memorable Challenges and Resilience 41:05 Career Reflections and Future Outlook | |||
| #80 - Aidan Conry - Fearne & Rosie [Head of Sales] | 15 mars 2026 | 00:41:04 | |
This week's guest is the brilliant Aidan Conry, Head of Sales at Fearne & Rosie - A jam brand proud to produce a range using double the fruit (70%) and half the sugar compared to most jam's in the market! Aidan shares insights into building a successful food brand, navigating retail partnerships, and the importance of authenticity and persistence in FMCG. From early days of being a buyer, to working for brands ever since - there's plenty of words of wisdom in this episode, enjoy! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Aidan Conry and Fearn & Rosie 03:07 The Story Behind Fearn & Rosie 04:25 Aidan's Journey to Fearn & Rosie 06:47 The Team and Work Culture at Fearn & Rosie 09:41 Aidan's Early Aspirations and Career Path 12:20 Training and Development at ASDA 14:42 Transitioning to the Plant-Based Sector 17:20 The Disruption of Oato and Mighty 20:09 Key Highlights and Success Stories 22:38 Challenges and Setbacks in the Industry 25:29 Future Plans for Fearn & Rosie 28:01 Advice for Aspiring Food Entrepreneurs 30:29 Reflections on Career Progression 33:18 Aidan's Musical Anthem and Closing Thoughts | |||
| #79 - Mike Hemming - Love Sum [Commercial Director] | 08 mars 2026 | 00:44:17 | |
This week I speak to industry titan - Mike Hemming, The Commercial Director of LoveSum Dumplings We discuss Mike's extensive background in the food industry, including his time at Cadbury, Green & Black's, Mars Pet Care and Peter's Yard. Mike shares the founding story of LoveSum Dumplings, their vision for fresh dumplings in the UK, and the challenges they face in the retail market. There's insights on working in both corporate and SME environments, and advice for aspiring food entrepreneurs. There's SO much to dig into - ENJOY! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to LoveSum Dumplings 01:15 The Founding Story of LoveSum Dumplings 03:25 Mike's Journey to LoveSum Dumplings 05:56 Retail Success and Brand Growth 07:55 Lunar New Year and Sales Insights 11:29 Building a Factory and Overcoming Challenges 15:17 Career Path and Early Influences 18:27 Lessons from Cadbury's Experience 19:57 Lessons from Cadbury: Leadership and Culture 21:13 Transitioning to Green and Blacks: Authenticity and Innovation 23:44 The Unique Environment at Mars: People Management and Leadership 25:14 Scaling Peter's Yard: From Niche to Mainstream 29:52 Navigating Premium Markets: Strategies for Success 32:59 Focus on Core Products: Building a Strong Brand 37:02 Advice for Aspiring Food Entrepreneurs: Passion and Experience | |||
| #78 - Hayley Costanzo - PÄRLA [Managing Director] | 01 mars 2026 | 00:40:12 | |
Today's guest is the fantastic Hayley Costanzo - Managing Director at PÄRLA. Now PÄRLA are revolutionising oral care and the toothpaste space with their range of innovative tabs and more recently their fully recyclable aluminium tube pastes. Hayley is a TRUE unfounder, being there pretty much from day one - I loved unpicking the last 5+ years building the brand, and her lessons and learnings from brilliant brands like Innocent and Strong Roots too. This is a corker, enjoy! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to PÄRLA and the Mission 03:26 Innovative Products: Tablets vs. Tubes 06:16 The Importance of Ingredients in Oral Care 09:01 Building a Brand Experience 11:58 Hayley's Journey to PÄRLA 14:34 Growth and Expansion at PÄRLA 17:24 Field Sales Experience and Its Impact 20:05 Challenges and Insights in Retail 21:00 Scrappy Beginnings and Creative Solutions 23:36 The Journey at PÄRLA: Growth and Responsibilities 26:50 Work-Life Balance in a Challenger Brand 30:24 Navigating Tough Times and Operational Challenges 34:51 Advice for Aspiring FMCG Professionals 38:22 The PÄRLA Anthem: Music and Team Spirit | |||
| #77 - Bryan Serwatka - Minor Figures [Coffee Community Manager] | 22 févr. 2026 | 00:36:13 | |
This weeks guest is Bryan Serwatka, the Coffee Community Manager at Minor Figures, about the evolution of oat milk in coffee, the unique culture at Minor Figures, and Brian's personal journey into the coffee world. (Give him a follow on Instagram at @mf.bryan.mf) We explore the importance of authenticity in business, the challenges faced in the coffee industry, and the trends shaping the future of coffee. Brian shares insights on the attitudes towards oat milk in different countries and highlights the innovative products Minor Figures is developing to lead the market with their 'future liquids lab' I'm a huge fan of Minor Figures - and now Bryan.. And no doubt you will be too - Enjoy! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Meet Bryan Serwatka: Coffee Community Manager 02:23 The Story of Minor Figures 04:29 A Day in the Life at Minor Figures 06:15 The Unique Brand Identity of Minor Figures 08:44 Company Culture and Authenticity 10:45 Bryan's Journey into Coffee 14:02 The Importance of Coffee Origin Stories 17:04 Trends in Coffee and Automation 19:40 The Role of Relationships in Coffee 20:54 Music and Creativity in Business 22:11 Finding Contentment in Daily Work 22:38 Navigating Challenges in Events 24:13 Exciting Future Events and Milestones 26:41 Innovation in Oat Milk Products 30:39 Cultural Attitudes Towards Oat Milk in Europe 33:16 Music as a Metaphor for Persistence 34:48 Where to Find Minor Figures Products | |||
| #76 - Thea Mathias - Our Place [VP International] | 15 févr. 2026 | 00:39:42 | |
This weeks guest is Thea Mathias, VP International at Our Place - A brand known for their gorgeous non-toxic cookware. We dig into the brand's rapid growth in just 6 years, the importance of team dynamics, and the strategies behind their successful international expansion. Thea was a joy to talk to, I loved it, and you will too! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Thea and Ourplace 06:46 Team Dynamics and Company Culture 13:00 Strategic Marketing and Consumer Engagement 16:26 The Joy of Cooking with Quality Cookware 27:14 Navigating the Startup World 33:33 Key Takeaways for Business Growth 37:52 Looking Ahead: Future of Our Place | |||
| #75 - Amy Seymour - The Turmeric Co [Head of Brand & Comms] | 08 févr. 2026 | 00:36:47 | |
Amy Seymour almost didn't get the job at The Turmeric Co... Luckily things have a way of working out, and they got the right person in the end! Amy - Head of Brand & Comms, shares her journey and insights into the brand's founding story, product innovations, and the challenges faced in the health and wellness industry. The conversation highlights the importance of alignment, problem-solving, and the unique approach of The Turmeric Co. in creating functional health shots. Amy discusses her role, the dynamics of working with Thomas Hal Robson-Kanu, and the brand's commitment to quality and customer engagement. I loved it, and you will too! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Amy Seymour and Turmeric Co 01:52 The Founding Story of Turmeric Co 06:19 The Journey of Amy Seymour to Turmeric Co 09:38 Amy's Background and Passion for Performing Arts 13:10 Working with Thomas Hal Robson-Kanu 17:06 A Day in the Life of Head of Brand and Comms 20:28 Team Dynamics and Structure 22:30 Product Range and Innovations 28:13 Challenges and Problem Solving 33:09 Proud Moments and Achievements 35:06 Personal Reflections and Future Aspirations | |||
| #74 - Mia Skelson - Seep [Social Media & Community Manager] | 01 févr. 2026 | 00:40:03 | |
This week I am joined by Mia Skelson - Social Media & Community Manager at Seep, discussing her journey in the sustainable cleaning industry. Mia shares insights into the importance of eco-friendly products, the challenges of social media marketing, and the significance of community engagement. We also discuss her brilliant approach to networking through a speed dating concept for social media managers, emphasising the need for creativity and standing out in the competitive FMCG space. I loved it, and you will too! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction and Against Ordinary Sponsorship 01:45 Meet Mia Skelson: Role and Responsibilities at SEEP 02:25 The Story Behind SEEP: Eco-Friendly Cleaning Solutions 04:48 The Team and Work Environment at SEEP 05:38 Mia's Journey to SEEP: Passion for Purpose-Driven Brands 07:37 Day-to-Day Operations: Social Media Strategy and Content Creation 11:33 Engaging with the Community: The Elton John Campaign 12:58 Speed Dating Social Media Managers: A Unique Networking Challenge 16:31 Key Learnings from Networking: Insights on Social Media Management 19:44 Future Trends in Social Media: What to Expect in 2026 21:44 The Essence of Social Media Engagement 25:23 Navigating Career Paths and Personal Branding 31:13 Overcoming Challenges in Social Media Marketing 33:58 Advice for Aspiring Professionals in FMCG 37:24 Reflections on Startup Life and Personal Growth | |||
| #73 - Miranda Ballard - NielsenIQ [Head of SMB West Europe & Global] | 25 janv. 2026 | 00:49:23 | |
Today's guest is the absolutely brilliant Miranda Ballard, Head of Small and Medium Business at Nielsen IQ. I loved this conversation, it was equal parts cathartic, fascinating and entertaining to say the least! Miranda digs into the critical role of data for small businesses, emphasising the importance of competitor data, consumer behaviour insights, and the impact of AI in market testing. Miranda shares her personal journey from a performing arts background to the data industry, highlighting lessons learned from her own business success and failures. The conversation also touches on the challenges small brands face in utilising data effectively, the significance of repeat purchases, and other key takeaways you need to listen to! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Nielsen IQ and SMB Market 08:45 Key Data Insights for Challenger Brands 16:05 Challenges for Small Brands in Different Markets 21:26 Innovations in AI and Consumer Insights 28:12 The Journey from Arts to Data 38:18 Key Learnings and Career Insights 45:25 Navigating Price and Promo Strategies | |||
| #72 - Chloe Reeley - Holos Kombucha [Head of Sales] | 18 janv. 2026 | 00:38:07 | |
In this episode the brilliant Chloe Reeley - Head of Sales at Holos Kombucha shares her journey from working in larger brands to leading a mission-driven startup. Holos Kombucha is dedicated to supporting survivors of modern slavery, and Chloe discusses the unique challenges and successes of scaling the brand. The conversation covers the importance of community engagement, innovative product development, and the lessons learned from both big corporations like Lucozade to challenger brands like Lilly's Kitchen and Fiid. Chloe is full of energy and a joy to be around, you're going to love it! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction 01:35 Meet Chloe Reeley and Holos Kombucha 06:43 The Unique Mission of Holos Kombucha 11:18 Chloe's Career Journey and Early Aspirations 15:32 Lessons from Big Brands to Startups 19:35 Holos Kombucha's Growth Strategy 21:39 Events and Community Engagement 24:55 The Importance of Purpose-Driven Brands 26:59 Career Highlights and Proud Moments 30:44 Navigating Tough Times in Business 32:41 Advice for Aspiring Professionals 36:20 Closing Thoughts and Favourite Song | |||
| #71 - Alice Galsworthy - Mother Root [Chief Operating Officer] | 11 janv. 2026 | 00:41:24 | |
From Veganuary to Dry January - Today's guest is the incredible Alice Galsworthy, Chief Operating Officer at Mother Root. Mother Root is the feel-good aperitif that helps you unwind without the alcohol, made of apple cider vinegar, honey, fresh pressed ginger and chilli extract. And it's blooming delicious! From an early customer, to first employee - Alice has now been there for nearly 3 years and the business has gone from strength to strength. We talk about dragons den, growing a team, and her amazing career at M&S, Lidl, Taco Bell and more. It truly is a cracking episode and Alice is a wonderful guest, enjoy! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Alice Galsworthy and Mother Root 03:12 The Passion Behind Mother Root 05:39 The Impact of Dragon's Den 08:20 Understanding Mother Root's Products 11:01 Team Growth and Hiring Strategies 13:38 The Importance of T-Shaped Talent 16:17 Alice's Career Journey 18:44 Finding Fulfillment in Work 21:22 Comparing Experiences at Lidl and M&S 21:25 Lessons from Experience: M&S and Lidl 25:00 Celebrating Wins and Learning from Losses 28:28 Navigating Market Trends: Dry January and Beyond 33:49 Overcoming Challenges: Stock Shortages and Setbacks 38:10 Embracing Resilience: The Startup Journey | |||
| #70 - Zoe Harris - Oatly [Head of National Accounts - OOH] | 04 janv. 2026 | 00:39:31 | |
First guest of 2026 is the wonderful Zoe Harris, Head of National Accounts at Oatly. Now if somehow you've never heard of Oatly, they essentially created the Oat milk space 20 years ago and have become an absolute powerhouse of a brand ever since. I loved speaking to Zoe about her time working in Incredible brands like Kellogs and Bear alongside many inspirational people on her journey. Plus digging into the 6 year career at Oatly so far with 6 different roles. This is a cracking episode, Oalty are an incredible brand and as mentioned in the episode, if you'd love to work for them head to the careers page HERE Enjoy this episode and Happy New Year! Here's to a fantastic 2026 ahead :) If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Zoe Harris: Career Journey at Oatly 03:03 The Evolution of Oatly: From Science to Lifestyle Brand 05:51 The Appeal of Oatly: Culture and Team Dynamics 08:48 Growth and Development at Oatly 11:16 Oatly's Competitive Edge in the Market 13:53 Innovation and New Product Launches at Oatly 20:46 Upcoming Collaborations and Events 23:37 Zoe's Journey to Oatly 26:34 Lessons from Kellogg's 30:22 Experience at Bear 34:04 Navigating Challenges in the Industry 36:07 The Fun Side of Oatly | |||
| #69 - Henry Mills - All Dressed Up Dressings [General Manager] | 28 déc. 2025 | 00:41:50 | |
In this episode, Henry Mills, the General Manager of All Dressed Up Dressings, shares his journey through the food industry, discussing his experiences with various brands like Vita Coco, Seedlip, and Mindful Chef. Henry discussed what makes All Dressed Up special, including their commitment to natural ingredients, the packaging, and of course the founder Tess and her mission to shake up the food industry. Henry has so much brilliant experience - I loved this conversation and know you will too! If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction and Recording Setup 06:28 The Rise of All Dressed Up: Brand Story and Success 12:45 Henry's Journey: From Vita Coco to Seedlip 17:19 The Evolution of Non-Alcoholic Spirits 23:49 Transitioning to Mindful Chef 29:30 The Importance of Product Quality 36:47 Reflections on Career Challenges | |||
| #68 - Izzy Maxwell - Della Vite [Head of Marketing] | 21 déc. 2025 | 00:38:40 | |
Would you cheat on champagne? Well that's what this weeks guest Izzy Maxwell (Head of Marketing) is asking consumers to do over at Della Vite - An award wining Italian prosecco brand created by Cara, Poppy and Chloe Delevingne. Izzy shares insights into the brand's mission to premiumise the Prosecco category, her journey to the company, and the unique challenges of working with celebrity founders. The conversation delves into the innovative marketing strategies employed, including the provocative 'Cheat on Champagne' campaign, and the importance of maintaining quality in a startup environment. Izzy's passion for the brand and its products shines through as she discusses the future of Della Vite and their commitment to sustainability and inclusivity. If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 The Della Vite Brand Story 08:14 Izzy's Journey to Della Vite 15:19 Marketing Strategies and Celebrity Involvement 17:58 Influencer Partnerships and Brand Activation 22:56 Cheat on Champagne: A Bold Marketing Strategy 33:25 Overcoming Production Challenges in a Startup 36:43 The Soundtrack of a Startup Journey | |||
| #67 - Jo Taylor - Dionilife (MASH GANG) - [Global Marketing Director] | 14 déc. 2025 | 00:38:14 | |
Today's guest is the brilliant Jo Taylor - The Global Marketing Director at Dionilife Dionilife are reimagining adult beverage with a fantastic growing portfolio of alcohol free brands including Pavari aperitivo, agave based spirit La Borosa and the incredible beer brand MASH GANG who are taking over the AF space, recently launching in Waitrose Jo has a truly fantastic career working with the likes of L'Oreal, Danone, Innocent and BOL We dig into her career, brilliant lessons and learnings along the way, and how they are building Dionilife to be the go to name in the alcohol free space If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Jo Taylor and Dionilife 03:00 Cultural Shifts in Drinking Habits 06:00 Marketing Challenges and Opportunities 09:00 Jo’s Career Journey and Insights 12:00 Future of Dionilife and Product Innovation 15:00 The Role of Innovation in the Alcohol-Free Market 18:00 Consumer Insights and Product Development 21:00 Reflections on Career Highlights and Challenges 24:00 The Impact of Non-Alcoholic Beverages on the Market 27:00 Personal Experiences and Lessons Learned 30:00 The Importance of Product Quality and Consumer Connection 33:00 Jo’s Vision for the Alcohol-Free Industry 36:00 Closing Thoughts and Future Prospects | |||
| #66 - Joe Rampley & Eli Baillie - Forest [Creative Brand Manager & Creative Producer] | 07 déc. 2025 | 00:31:49 | |
This week I speak to Joe Rampley [Creative Brand Manager] & Eli Baillie [Creative Producer] at Forest, the London-based e-bike company. We discuss their innovative marketing strategies, company culture, and the unique user experience they offer. Diving into their creative team dynamics, the importance of community engagement, and their personal career journeys leading to get them where they are. I really enjoyed this, and since recording have even had my first ride on the bikes so can confirm they are brilliant! If you want 20 minutes free with your first ride, download the app and use code: gIbdI9DX If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to the Team Dynamics 03:55 Innovative Campaigns: Safety and Community Engagement 09:15 User Experience: How to Use Forest Bikes 12:39 The Future of Forest: Growth and Community Focus 17:42 Closing Thoughts and Future Collaborations | |||
| #65 - Luke Byrne - THIS [Innovation & Sustainability Director] | 30 nov. 2025 | 00:38:47 | |
Today's guest is Luke Byrne, Innovation & Sustainability Director at THIS. THIS have been leading the way for plant-based meat in the UK with their range of meat alternatives from bacon to chicken to pork. And more recently they've stepped into the veg-lead and whole food space with their new super superfood range. If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand. They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Don't forget to check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Luke Byrne and THIS 03:53 The Vision Behind Plant-Based Meat 06:41 Innovative Product Development Process 09:50 Navigating the Ultra-Processed Food Debate 12:52 Luke Byrne's Journey and Background 15:34 Transition from Unilever to This Brand 18:04 Building a Team in a Startup Environment 21:59 Building a Diverse Team for Innovation 23:31 Navigating the Plant-Based Boom 25:42 Challenges in Product Development 28:09 Tough Days and Learning Experiences 34:58 Future Innovations and Market Trends | |||
| #64 - Hannah Page - OLLY'S [Social Media Manager] | 23 nov. 2025 | 00:41:09 | |
Today's guest is the effervescent Hannah Page - Social Media Manager at OLLY'S OLLY'S are an incredible snacking brand known for their delicious olives and pretzel thins. Their content has always been top notch, and I wanted to dig into how it's created, and how Hannah got into this role in the first place. It's a cracker of an episode, enjoy! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Meet Hannah Page: Social Media Manager at Ollie's 06:37 The Role of a Social Media Manager 12:44 Ollie's Brand Refresh and Packaging Evolution 17:55 Creative Campaigns and Team Dynamics 23:12 Work Culture and Flexibility at Ollie's 28:43 Hannah's Career Journey and Aspirations 30:28 Overcoming Challenges: The Reality of Social Media Management 33:04 Breaking into the Industry: Tips for Aspiring Creatives 36:32 Mastering Social Media: Key Strategies for Success | |||
| #63 - Ailis Anderson - Honestly Tasty [Head of Brand & Marketing] | 16 nov. 2025 | 00:34:31 | |
Today's guest is the lovely Ailis Anderson - Head of Brand & Marketing at Honestly Tasty. Now Honestly Tasty make absolutely DELICIOUS fermented, mould-ripened, natural, plant-based cheeses like blue, brie, camembert and more. Recently they acquired La Fauxmagerie - a brand who I worked for in the past and had the pleasure of seeing behind the scenes the care, passion and craft the Honestly Tasty team put into creating all these award winning cheeses! I loved digging into Ailis' background regarding how nannying translated to working in a startup environment, how she got this role, and why she's so passionate about the space. Ailis also mentioned the new Camden Cultured range which is STUNNING and may be some of my new favourite cheeses on the market! If you've never been impressed by vegan cheese, these are some of the brands that will help change your mind. Enjoy this conversation - I sure did! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Honestly Tasty 06:14 The Journey of Vegan Cheese 14:07 Innovations in Plant-Based Cheese 17:06 The Vegetarian Journey 18:51 The Rebranding Experience 21:10 Shelf Presence and Market Strategy 22:22 Christmas Specials and New Products 24:16 Collaborations and Availability 28:02 Challenges in Direct-to-Consumer Shipping 31:52 The Soundtrack of Startup Life | |||
| #62 - Jack Rutherford - Crosta Mollica [UK Managing Director] | 02 nov. 2025 | 00:37:19 | |
Jack Rutherfood is the UK Managing Director at Italian food powerhouse Crosta Mollica They have been dominating in the UK over recent years, and it was great chatting to Jack to try and understand some of the reasons why that is. I also loved digging into Jack's background from his first role as a Junior Buyer at Sainsburys, to moving brand side and working at the likes of Diageo, Lily's Kitchen and THIS. Jack is a fantastic guy - and I loved this one, I'm sure you will too! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Jack Rutherford and Crosta Mollica 01:40 The Story of Crosta Mollica 03:13 Brand Evolution and Rebranding Success 05:39 Joining Crosta: The Attraction of the Brand 08:33 Market Insights: Chilled vs Frozen Pizza 11:46 The Secret Sauce of Crosta's Success 17:40 Jack's Journey: From Aspirations to Leadership 20:10 The Evolution of Ready-to-Drink Beverages 22:02 Career Path: From Sainsbury's to Diageo 25:00 Transitioning to Challenger Brands 27:46 Navigating the Plant-Based Boom 30:44 Balancing Work and Family Life 33:22 Resilience in the Face of Challenges 35:43 The Soundtrack of Work Life | |||
| #61 - Poppy Dionian Smith & Maja Turner - FATSO [NAM & Brand & Content Manager] | 26 oct. 2025 | 00:38:58 | |
Oi, FATSO. Yeah, you heard that right... No, I'm not insulting you - I'm talking about the unapologetically FAT and delicious chocolate brand FATSO as this week I sit down with the lovely Poppy Dionian Smith - National Account Manager and Maja Turner - Brand & Content Manager. I LOVED this conversation. From the playful name and branding - which when unwrapped has so much more to share, from their ethical sourcing from a single farm in Cambodia, to supporting the chocolate dream charity initiative and so much more. Honestly, the chocolate is unbelievably good, and I loved hearing why Poppy and Maja joined the team and why they love what they do! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to FATSO and Its Founders 02:52 The Brand Story and Ethical Sourcing 05:40 The Team Dynamics and Company Culture 08:17 Personal Journeys to FATSO 11:25 Typical Workweeks and Responsibilities 14:09 The Impact of the Brand Name 'FATSO' 22:58 The Allure of Unique Branding 24:29 Childhood Dreams and Culinary Passions 25:42 Lessons from the Journey 27:26 The Importance of Passion in Work 29:29 Navigating Management and Team Dynamics 30:23 Exciting Developments for the Holiday Season 32:04 Learning from Setbacks 34:52 The Soundtrack of Work Life | |||
| #60 - Becki Hawkins - Champneys [Head of Nutrition] | 19 oct. 2025 | 00:41:35 | |
In this episode, Becki Hawkins, the Senior Nutritionist at Champneys, shares her extensive experience in the wellness and nutrition industry. She discusses the philosophy behind Champneys' approach to food, emphasising moderation, balance, and variety. Becki highlights the importance of innovation in menu development, the impact of their cookbook, and the evolving landscape of nutrition science. She also addresses the significance of enjoying food and social connections, the challenges faced during her career, and the exciting future developments at Champneys. Check her out on socials here: TikTok: @the_intolerance_n Instagram: @the_intolerance_nutritionist As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Becki's Journey and Role at Champneys 02:37 The Philosophy of Wellness at Champneys 05:25 Food Philosophy: Moderation, Balance, and Variety 08:12 Innovation in Menu Development 11:35 Collaboration and Brand Partnerships 14:20 The Cookbook Journey 17:33 Becki's Early Relationship with Food 18:49 Journey to Shampneys: Building a Career in Nutrition 21:02 Evolving Nutrition Philosophy: Adapting to Science and Trends 24:12 The Interplay of Food and Wellness: A Holistic Approach 26:26 Balancing Indulgence and Health: The 80-20 Rule 30:02 Resilience in Adversity: Lessons from Challenges 34:55 Looking Ahead: Future Innovations at Champneys | |||
| #59 - Ellie-Mae Healey - Marna Iced Tea [Head of Brand] - Ex Perfect Ted | 12 oct. 2025 | 00:37:08 | |
In this episode, Ellie-Mae Healy, Head of Growth at Marna Iced Tea, shares her journey from sports to the startup world, discussing the unique approach Marna takes in brewing iced tea with real loose leaf tea. She highlights the challenges and successes of the brand, the importance of utilising AI for operational efficiency in such a small team. It was also great to hear about her time at Perfect Ted and what she learnt along the way. I loved this chat, and the tea is delicious - this is a brand to watch for sure! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to the Podcast and Guest 01:29 Ellie May's Role at Marna Iced Tea 01:49 The Unique Selling Proposition of Marna Iced Tea 03:46 The Founding Story of Marna 04:55 Ellie's Journey into the Iced Tea World 06:23 The Lean Team Structure at Marna 08:16 Utilising AI in Operations and Sales 09:59 A Day in the Life of Head of Growth 11:42 Ellie's Career Path and Transition to Manna 15:03 Lessons Learned from Perfect Ted 18:32 Big Wins and Experiences at Marna 18:51 Navigating Commercial Strategies in Retail 20:32 Expanding Retail Presence and Key Partnerships 22:53 Challenges in the Iced Tea Market 27:45 Learning from Tough Days in a Startup 30:43 Transferable Skills from Hospitality to Sales 33:28 Advice for Entering the Startup World 35:10 Embracing the Messiness of Startup Life | |||
| #58 - Harry Ford & Eve Rodway - HIP POP [Grocery Lead + Brand Manager] | 05 oct. 2025 | 00:45:52 | |
This weeks guest are Harry Ford and Eve Rodway of HIP POP - functional drinks brand offering a wide range of delicious kombucha’s, fibre rich soda’s and CBD drinks. We discuss the brand's origins, marketing strategies, festival activations, and the importance of team culture. I loved digging into both Harry and Eve’s backgrounds and to understanding what makes them both love what they do, day in day out! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction to Hip Hop and Its Founders 03:59 Growth and Market Presence of Hip Hop 05:50 Rebranding and Marketing Strategies 09:33 Festival Activations and Brand Engagement 10:47 Team Structure and Company Culture 13:07 Career Journeys: From Aspirations to Reality 24:51 Reconnecting and Brand Evolution 25:23 Crafting Unique Flavours and Brand Identity 26:37 Exciting New Product Launches 27:51 Sustainable Wellness Campaigns 28:46 Navigating Operations and Retail Partnerships 31:10 Understanding Consumer Insights 34:08 Expanding Market Reach and Brand Positioning 37:51 Favourite Products and Personal Recommendations 39:36 Overcoming Challenges in the Industry 43:05 Music and Motivation in the Workplace | |||
| #57 - Jacob Wood - ALLORA [Sales & Activation Manager] | 28 sept. 2025 | 00:40:14 | |
Allora, let me welcome you to apertivo hour with this weeks guest Jacob Wood. Jacob is the Sales & Activation Manager at Allora - a brand reinventing the spritz with their unique, delicious lemon based spirit. He discusses his journey from field sales to joining Allora, the challenges faced in building the brand, and the strategies employed to engage with customers and bars and getting 'liquid on lips.' I love what Allora are doing, and Jacob is brilliant. As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Introduction and Setup 01:40 The Story of Allora 06:13 Jacob's Journey to Allora 08:44 Allora's Team and Work Culture 10:12 Early Aspirations and Career Path 13:24 Activations and Brand Building 18:07 Future Goals and Market Expansion 21:48 Educating the Market: Beyond Limoncello 24:19 Innovative Product Development and RTDs 26:28 Collaborations and Brand Partnerships 28:32 Overcoming Challenges in Sales and Activations 32:03 The Importance of Small Details in Business 33:58 Advice for Aspiring Sales Professionals 36:46 The Story Behind Allora's Name and Brand Vision | |||
| #56 - Sarah Warman - Fractional CMO [Ex BrewDog] | 21 sept. 2025 | 00:49:01 | |
Sarah Warman was the first marketing hire at Brewdog back in 2013...From a small craft brewery brand, to an international beer powerhouse. But what has it actually been like working in a business where marketing and PR stunts has been a huge part of their growth? What are the key lessons and learnings along the way? What is it really like working with James Watt? I loved this chat so much. Sarah is absolutely brilliant and diving through her career journey was so great fun - I hope you enjoy it as much as we did As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Sarah's Career Overview and Current Role 04:48 Transitioning to Fractional Work 10:01 Early Career Aspirations and Education 12:59 Joining BrewDog and Early Marketing Strategies 16:53 Crowdfunding Experience at BrewDog 18:39 Marketing Insights and Community Engagement 19:01 Evolution of BrewDog's Marketing Strategy 21:40 Memorable Campaigns and PR Stunts 26:37 Lessons from Successes and Failures 33:57 Maximizing PR Opportunities 36:24 Personal Growth and Relationships at BrewDog 44:34 Reflections on the Working Experience 46:11 Advice for Aspiring Marketers | |||
| #55 - Lois Mills - Yonder [Senior Content Lead] | 07 sept. 2025 | 00:43:31 | |
Today I speak with the wonderful 'neuro-spicy' Lois Mills - Senior Content Lead at Yonder, who very much finds her work 'rewarding' to say the least. Yonder is a new way of banking, rewarding customers with points for debit and credit card spending. Rather than stuffy and corporate, they do things much more creative, playful and know how to get eyeballs on the brand. Lois discusses the challenges and joys of working in a startup environment, the importance of creative marketing strategies, and her experiences with innovative campaigns that resonate with audiences. I loved this one - and know you will too! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00 Marketing Strategies and Brand Visibility 01:58 Role at Yonder and Content Creation 04:33 Discovering Yonder and Its Unique Offerings 07:32 Creative Campaigns and Brand Engagement 08:43 Introduction and Technical Glitches 08:55 Creative Campaigns: Make It Rain 13:18 The Impact of Brand Creativity 16:26 The Squiggly Career Path 22:33 Lessons from a Non-Linear Journey 25:46 The Importance of Bias to Action 35:38 Navigating Tough Times in Marketing 39:11 Technical Glitches and Podcasting Challenges 40:08 Music as a Work Companion 42:56 Closing Thoughts and Future Connections | |||
| #54 - Bina Edwards - Holie's [UK Commercial Director] | 31 août 2025 | 00:42:04 | |
Holie's are on a mission to shake up the breakfast aisle with their high protein, low sugar range and in this episode, I speak to UK Commercial Director to Bina Edwards. Bina has a fantastic background working for brands like Red Bull, Ugly, and Liquid Death. Unpicking all these lessons and learnings throughout her journey was fantastic. It's raw, honest and there's so much value in this. I love that she's channeling all this experience into taking on the sugar packed sector - and we even talk about a lawsuit from Lotus bakeries... which Holies won... As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00: Meet Bina Edwards and Holies 09:08: Finding the Right Opportunity and Team Dynamics 14:14: Lessons from Liquid Death and Brand Perception 25:59: Marketing Strategies: Startups vs. Established Brands 36:48: Legal Challenges and Brand Integrity 37:55: Final Thoughts and Future Directions 42:04: The Future of Holies and Market Expansion | |||
| #53 - Ben Dando - Goodrays [Managing Director] | 24 août 2025 | 00:48:59 | |
This week's guest is an absolute powerhouse in the drinks world - Ben Dando, Managing Director at Goodrays, In their words, Goodrays provide premium, natural, great-tasting wellbeing products, all born from the power of the sun - in a range of CBD drinks, oils, and edibles. Following on from a delicious rebrand, it was great to dive into this with Ben to hear all about his background working in the drinks world. From the days of Coca Cola and Relentless - to Karma Drinks, Califia Farms and most recently Liquid Death. Ben has so much knowledge and so many learnings about what works - and what doesn't work. There is SO much value in this - grab a can of Goodrays and tuck in! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00: Introduction to Ben Dando and Good Rays 02:41: The Backstory of Good Rays 04:42: The Importance of Taste in Functional Beverages 07:31: Distribution and Availability of Good Rays 08:51: Rebranding Good Rays 12:52: Ben Dando's Career Journey 17:59: Challenges and Growth at Karma Drinks 23:46: International Expansion Challenges 26:15: Navigating Public Perception and Communication 28:22: Transitioning to GoodRays 29:39: Lessons from Corporate to Startup Culture 32:37: Localisation and Market Adaptation 37:12: Strategic Focus on Domestic Growth 40:39: Future Innovations and Brand Vision | |||
| #52 - Katie Edmunds - TRIP [Senior National Account Manager] | 17 août 2025 | 00:41:40 | |
5 Years ago, Katie Edmunds joined her brother as employee number 1 at Trip. In that time the business has gone from strength to strength, becoming a household name in the functional drinks space and Katie has just been promoted to USA Director of Sales. In this episode we dig into the importance of team dynamics, company culture, and employee wellness initiatives in how to build a high functioning team that is over 60 people now! We delve into Tripp's expansion into the US market, tailoring and expanding their diverse product range, and the significance of resilience in sales. I loved this chat, and I'm sure you will too! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00: Introduction to Tripp and Its Founders 03:49: The Journey of Tripp: From Concept to Brand 06:23: Team Growth and Company Culture at Tripp 09:31: Expanding into the US Market 12:03: Education and Career Path of Katie Edmunds 14:30: Challenges and Resilience in Sales 17:23: Celebrating Wins and Learning from No's 25:16: Navigating the Early Days of Tripp 27:40: The Evolution of CBD and Consumer Education 29:57: Expanding Product Range and Meeting Consumer Needs 32:35: Employee Wellness and Company Culture 34:10: Advice for Newcomers in the Industry 37:42: Finding Balance and Enjoying the Journey | |||
| #51 - Bread & Jam Festival LIVE - Where The Hell Does All The Money Go? | 10 août 2025 | 00:40:31 | |
This episode is a fantastic conversation digging into the real, honest and unfiltered ways of raising, saving and spending money in business - Where the hell does all the money go? Recorded live at Bread & Jam (Thanks to Aztec) this panel was with: 🌾 Thiviyan Umapathysarma - Oat Avenue 🍺 Jacob Liddle - Jiddler's Tipple Sharing the lessons and learnings along the way about ways to save, and to waste money! I’d love to hear what you think of this one - personally I LOVED it! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00: Outsourcing Production and Cost Efficiency 01:27: Founders' Journeys: Capital and Growth 01:55: Milestones and Key Achievements 05:12: Financial Lessons: Spending Wisely 09:09: Navigating Challenges and Mistakes 12:30: Effective Marketing Strategies 16:00: Understanding Margins and Pricing 19:33: Hiring Smart: Building the Right Team 22:56: Investor Relationships and Transparency 26:14: Cash Flow Management and Resourcefulness | |||
| #50 - Rory McEntee - GymNation [Chief Marketing (/Mischief) Officer] | 03 août 2025 | 00:44:25 | |
Today's guest is a marketing legend - Rory McEntee Rory is now the Chief Marketing (/Mischief) Officer at GymNation - a mega gym taking over the UAE with their huge well equipped offering. He's already causing a stir with 'The Coolest Class in Dubai' and other fantastic initiatives, but I wanted to dig into his background, and what it's like moving to Dubai whilst raising a young family. So that's exactly what we did! Rory reflects on his experiences at GymBox, Paddy Power, Pizza Express and more - discussing how finding the right people and teams to let you have freedom of creativity can lead to some amazing PR campaigns and brand awareness. As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00: Introduction to Rory McKenty and Gym Nation 02:55: Moving to Dubai: A New Chapter 05:50: Innovative Marketing at Gym Nation 09:48: The Roots of Creativity 12:57: Career Progression in Marketing 17:36: Transitioning from Paddy Power to Pizza Brands 19:39: The Impact of AI on Marketing 24:53: The GymBox Experience and Highlights 25:39: Creative Freedom at GymBox 28:00: Innovative Marketing Strategies 32:34: Brand Collaborations and Creative Campaigns 35:13: Navigating Challenges in Marketing 38:36: Personal Reflections and Future Plans 41:35: Marketing in Dubai: A New Perspective | |||
| #49 - Bread & Jam Festival LIVE - From Startup to Sold, What it Takes to Exit On Top | 27 juil. 2025 | 00:48:04 | |
This episode is a raw & honest look at what it takes to build, and then exit your business. Recorded live at Bread & Jam (Thanks to Aztec) this panel was with: 🍲 John B Stapleton - Ex New Covent Garden Soup Co / Little Dish 👨⚖️ Phil Hails-Smith - Joelson | B Corp Sharing the highs, lows, ins and outs of building and finally existing a brand. I’d love to hear what you think of this one - personally I LOVED it! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head Chapters 00:00: Panel Introductions and Backgrounds 01:14: Understanding Exit Strategies 01:53: The Journey to Exit: Anna's Experience 02:18: New Chapter 02:47: Timing Your Exit 05:33: Key Metrics for Successful Exits 08:59: Lessons Learned from the Exit Process 11:29: The Importance of Brand Differentiation 14:30: Advice for Future Exits 18:55: Post-Exit Involvement and Future Plans 23:04: Challenges and Watch Outs in Exiting 26:57: Audience Q&A: Insights and Advice | |||
| #48 - Phil Peters - YF [Director of Supply Chain Services] | 20 juil. 2025 | 00:44:44 | |
In this episode, I talk all thing operations with Phil Peters - Director of Supply Chain Services at YF. YF are a consultancy designed to help innovative, high-growth consumer businesses achieve mainstream scale. They provide advice and a wide range of services to retailers, investors and the brands themselves - one of which includes operations, and that's where Phil comes in! He shares insights from his early career, key lessons learned, and the significance of cash management in business. Phil emphasises the complexities of operations and supply chain - and is on a mission to celebrate these unsung heroes with OpsFest - running for the second time this year! I loved this chat - without Operations there is no business! Enjoy As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head License code: QWUZIDMAML7QE7ZI Chapters: 00:00: Introduction to Phil and YF Consultancy 03:38: The Launch of Opsfest: A New Era for Operations 08:16: Phil's Journey: From Philosophy to Operations 17:44: Challenges in the Food Delivery Industry 22:03: Mental Health and Burnout in Operations 27:09: The Importance of Relationships and Flexibility 35:14: Operational Support for Brands 40:22: Connecting with YF and Future Opportunities | |||
| #47 - Laura Mimoun - The Real Greek & Franco Manca [CMO] | 13 juil. 2025 | 00:39:27 | |
Today I have the honour and privilege of sitting down to talk with Laura Mimoun - Chief Marketing Officer at The Fulham Shore, looking after both The Real Greek and Franco Manca. Laura's background is fantastic, having worked at Mondalez and PepsiCo, looking after brands such as Mini Eggs, Creme Egg, Green and Blacks and so many more. Laura also had experience of being an entrepreneur herself, with the amazing Kaleido Salad Roll business. And then taking the step back into employment for where she is today. It's a brilliant story and SO much to gain from this - I really hope you enjoy it. As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head License code: QWUZIDMAML7QE7ZI Chapters 00:00: Introduction to The Unfounders Podcast 04:04: Revamping The Real Greek: A Culinary Journey 09:09: Balancing Two Brands: Franco Manca and The Real Greek 14:34: Laura's Career Journey: From Corporate to Entrepreneur 19:40: The Challenges of Running Kaleido and Moving On 26:18: Returning to Corporate Life 32:12: Exciting New Launches and Promotions | |||
| #46 - Shane Stewart - XOXO Soda [Brand Director] | 06 juil. 2025 | 00:52:14 | |
Today's guest is the brilliant Shane Stewart - Brand Director at XOXO Soda. XOXO are a stunning prebiotic soda brand taking over Europe and The UK - and Shane is taking the helm leading all things brand. I loved digging into his background and past journey, working at brands like Northern Bloc ice cream and Moju. Shane also shares the work he's doing to remove stigma around grief, with his inclusive running club Step by Steppers that he created after sadly losing his father. Shane is an absolute legend, and I really hope you enjoy this episode! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/nod-your-head License code: QWUZIDMAML7QE7ZI Chapters 00:00: Introduction to XOXO Soda and Shane's Role 06:49: Consumer Trends and the Rise of Functional Beverages 11:38: Creating Moments of Joy with XOXO Soda 18:30: Balancing Work and Personal Life 25:15: Shane's Career Journey and Lessons Learned 30:31: Learning from Experience and Consumer Engagement 37:28: Overcoming Obstacles in Events and Operations 48:06: Turning Personal Loss into Positive Action | |||
| #45 - Will Orchard - Shandy Shack [Sales Lead] | 29 juin 2025 | 00:43:22 | |
In this conversation, Will Orchard, the sales lead at Shandy Shack, shares insights into the unique offerings of the brand, which specialises in low-alcohol craft beer shandies. He discusses the journey of Shandy Shack, its collaborations, customer demographics, and the challenges faced during rapid growth and acquisition. Will also reflects on his unconventional career path, lessons learned from his time in the army, and the importance of maintaining brand identity post-acquisition. The conversation highlights the evolving landscape of the drinks industry and the significance of moderation in drinking culture. Check out Will's side project The Observational Buffet here As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Chapters 00:00 Introduction to Shandy Shack and Will's Role 06:04 Distribution and Collaborations 11:39 Will's Journey to Shandy Shack 16:58 Growth and Evolution of Shandy Shack 23:36 Building a Collaborative Team Culture 30:12 Transitioning to a Larger Organisation 36:32 Learning from Mistakes in Scaling | |||
| #44 - Katie Arabella Ward - Pimentae | 21 juin 2025 | 00:44:15 | |
Today's guest is the wonderful Katie Arabella Ward - Senior National Account Manager at Pimentae Pimentae make delicious Margaritas - Spicy, Tommy, Cucumber and my favourite - Grapefruit, which was also just named the best canned margarita by BBC Good Food Katie swapped a career in beer into the world of tequila and I loved digging into all things drinks, managing customers and activations - and what they're doing as a brand to make noise. I loved this chat - and hope you do too! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat | |||
| #43 - Emily Churchill - NICE Wine [Head of Marketing] | 15 juin 2025 | 00:42:04 | |
In this weeks episode, I chat to Emily Churchill - Head of Marketing at Nice Wine. She shares insights into the brand's innovative approach to the wine industry. We discuss the company's mission to make wine more approachable and fun, the strategic positioning that has led to its widespread acceptance, and the creative marketing campaigns that have captured consumer attention. Emily also reflects on her career journey, the importance of company culture, and the lessons learned from both successes and failures in marketing. The discussion once again emphasises the significance of community, creativity, and adaptability in the fast-paced FMCG sector. As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat | |||
| #42 - Katie Jewitt - MoMo Kombucha [COO] | 08 juin 2025 | 00:37:46 | |
Today's guest is the fantastic Katie Jewett, Chief Operating Officer at Momo Kombucha. Katie shares insights into the journey of Momo, a brand known for its high-quality, authentic kombucha. We discuss the challenges of scaling a business, innovative collaborations, and the importance of maintaining product quality amongst rapid growth. Katie also reflects on her career path, team dynamics, and the supportive culture within startups. I loved the emphasis throughout on the significance of curiosity and community - and hope you do too! As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Chapters 00:00: Katie's Role at Momo Kombucha 03:36: Momo's Growth and Scaling Challenges 06:42: Collaboration with Tate and Unique Offerings 08:38: Momo's Market Position and Authenticity 11:20: Retail Partnerships and Seasonal Flavors 13:01: Katie's Career Journey and Insights 15:45: Building a Diverse Skill Set 18:32: Navigating Growth and Challenges 21:01: The Importance of Clarity in Communication 22:58: Fostering Team Culture and Bonding 25:33: Curiosity and Continuous Growth 28:46: Overcoming Operational Challenges 31:37: Exciting Future Plans for Momo 33:57: The Power of Community in Startups 36:14: Advice for Aspiring FMCG Professionals | |||
| #41 - Rudi McGuinness - Dig In | 01 juin 2025 | 00:48:13 | |
Today's guest Rudi McGuinness is one of the most passionate, energetic and engaging young people I've ever spoken to. Rudi is Head of Partnerships at Dig In, a company who provide boxes of essential items for students on their first day of university, and how this create meaningful connections between brands and young consumers in a time they are most receptive. We touch on her vibrant journey from Spain to the UK, her experiences in hospitality, and her passion for engaging with Gen Z through innovative marketing strategies. We also discuss the challenges of outreach in the marketing world, the cultural differences between Spain and the UK, and the importance of positivity in the workplace. Rudi's diverse career path and her commitment to building community shine through in this engaging conversation - you're going to love it (and her!) As always thanks to our fantastic sponsor Mission Kitchen! If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today. Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand. They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today! Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD. Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here. Intro by Free Flowin' from Uppbeat Chapters: 00:00: Understanding Diggin: The Concept and Its Impact 05:27: Rudy's Journey to Diggin: Personal Connection and Experience 09:48: Engagement Strategies: How Brands Connect with Gen Z 12:39: Challenges in Brand Outreach: The Ghosting Phenomenon 18:19: The Importance of Communication in Sales 20:33: Hospitality Experience: A Foundation for Sales Skills 21:54: Career Journey: From Hospitality to Insurance 26:52: Cultural Contrasts: Spain vs. London 36:09: Challenges in Business: Overcoming Obstacles 43:00: Connecting with the Community and Future Aspirations | |||