Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.
You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
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#90 - Harry Turipin - Imaginakery / Jungle Squad [Head of Sales]
Épisode 90
dimanche 21 juin 2026 • Durée 45:58
Today's guest is a good friend and absolute LEGEND in the FMCG scene, Harry Turpin.
Harry is Head of Sales at Imaginakery - a game-changing children's better for you snacking brand, with their hero products Jungle Squad.
If you're a parent, you NEED to get some of their 60% less sugar cakes in your basket. Use code UNFOUNDERS10 for 10% off on their website HERE
I love their innovative approach of blending nutrition with entertainment for kids through their youtube chanel, trading cards and full on universe they're building.
We also dig into Harry's own experience of building The Savourists - the highs, lows, Dragons Den and eventually what it's like to move on from this.
It's super open, honest and vulnerable - but also a joy to listen to.
You're gonna love it, enjoy!
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
I loved hearing about her background, working in brands like Kerry, Gu and for the brilliant ZenB pasta.
We talk all things innovation, NPD, frozen - and community, with the brilliant work she and Kelly Mackenzie are doing building People Like Me, a space for women in business to network in a more relaxed and comfortable way.
There are still a few tickets left for their Mixology event on Tuesday 23rd June at 6pm HERE
There's loads in this, you're gonna love it!
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
They have two brilliant sub-brands, Canned Wine Co and The Copper Crew - both showcasing how incredibly delicious and sustainable canned wine can be.
Marieke was employee number 1 after the founders and has been there nearly 6 years. I loved getting to know her backgroup, move into operations, and why she loves what she does.
Today they officially re-launch 2 new wines into Waitrose so go and check them out.
Marieke is lovely - and I know you're going to love this one... Enjoy!
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Well versed in brilliant conversations, it was nice to dig into all things Zoe, her motivations, passions, career history and of course all about her podcast.
Zoe is full of energy, and equally full of wisdom.
You're gonna love it!
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Lawrence shares insights from his extensive career in FMCG, from Belvoir Farms to Red Bull, and the innovative approach behind Oato's fresh oat milk.
Discover lessons on brand building, manufacturing, and leadership in the competitive food and drink industry.
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
They are making quintessentially British drinks, crafted with 100% natural ingredients straight from their Herefordshire farm. The farm operates on renewable energy, ensuring that every can of Foreva Farmers' you enjoy leaves a minimal environmental footprint.
I loved getting to hear about the brand from Charlie, and all about his career.
He's a lovely guy - and this episode is a beauty, ENJOY!
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Now STOCKED make innovative meals in block format, with a passionate community of 'blockheads' and over 16,000 subscribers.
I loved chatting to Lucy, you're gonna love it too!
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Louis has spent 10+ years on the inside of the food industry - running innovation programmes with major retailers, backing early-stage brands through an investment fund, and leading a senior membership community focused on climate and health strategy.
His job is all about helping brands, retailers, and investors make better decisions about food, and he regularly posts great hot takes on LinkedIn.
It's a slightly different one today - but super insightful, you're gonna love it!
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
A brand revolutionising frozen banana desserts. Discover insights on brand growth, product innovation, and navigating the food industry, perfect for aspiring food entrepreneurs and FMCG enthusiasts.
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Jess has a fantastic career history, working for brands inlcuding Coca Cola, Emily Crisps, Camden Town Brewery, &Soda and many more!
She now leads a team looking after the coffee side of the brilliant Caravan hospitality business.
There's so much in this, Jess is full of energy and personality - I know you're gonna love it.
Enjoy!
If you want to build a brand consumers love, you NEED to speak with my incredible sponsor Against Ordinary - the masterminds behind my gorgeous brand.
They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
12:14 Operations and Challenges in the Wine Industry
14:57 Personal Growth and Sustainability Focus
17:35 Family Background and Sustainability Passion
19:54 Memorable Experiences and Events
22:19 Learning Curves and Operational Challenges
25:19 Future Plans and New Varieties
27:50 Advice for Aspiring FMCG Professionals
29:26 Closing Thoughts and Reflections
Chapters
00:00 Introduction and Podcast Setup
01:33 Zoe Fox's Journey to Coconut Collaborative
06:00 Growth and Team Dynamics at Coconut Collaborative
08:31 Product Development and New Launches
09:47 Passion for Coconut Collaborative and Team Culture
10:53 Key Partnerships and Business Growth
13:01 Modeling Career Reflections
15:07 Starting the Podcast and Its Evolution
18:52 Themes from Conversations with Founders
20:05 Balancing Work and Personal Life
23:06 Embracing Chaos and Productivity
25:02 Motivation and Inspiration from Upbringing
28:23 Navigating Highs and Lows in Life
31:56 Future Aspirations and Goals
34:49 Advice for Aspiring Founders
15:27 Challenges and Successes in the Retail Space
22:11 Starting a Career in Sales
28:01 Growth and Management in the Drinks Industry
33:13 Building a Brand and Company Culture
43:15 Finding Balance and Personal Growth
Chapters
00:00 Introduction to Foreva Farmers and Charlie Pugh Cordero
03:39 Sustainability in Beverage Production
06:14 Charlie’s Journey to Foreva Farmers
08:59 Growth Strategies and Market Presence
11:55 Product Range and Innovations
14:21 Sales Challenges and Successes
17:11 Future Aspirations and Partnerships
19:59 Advice for Aspiring Sales Professionals
22:31 Closing Thoughts and Personal Reflections
09:36 The Growth of Stocked and Team Dynamics
12:17 Out of Home Campaign: 'Nothing Cooler Than Frozen'
15:16 The Evolution of Frozen Food Perception
17:42 Lucy's Marketing Insights and Unilever Experience
20:29 Advice for Aspiring Marketers
29:10 Introduction to Challenger Brands and Team Impact
29:48 The Excitement of Shaping a Growing Brand
30:39 Challenges of Working in a Startup Environment
31:45 Balancing Multiple Roles and Overcoming Overwhelm
33:14 Team Bonding and Social Activities
34:55 Activities to Celebrate Wins and Team Insights
36:00 Deepening Role Understanding and Team Collaboration
36:58 Music as a Workday Companion
37:12 Upcoming Product Collaborations and Future Plans
38:45 Connecting with Stocks and Final Thoughts
02:54 The Responsibility of the Food Industry
07:14 Building Relationships in the Food Sector
07:35 Early Influences and Career Path
09:53 The Power of Challenger Brands
11:51 Success Stories from Challenger Brands
14:27 Insights from Big Brands on Challenger Brands
17:11 Responsibility in the Food Industry
17:36 Collaborative Solutions in the Food Industry
18:57 Retailers and Challenger Brands: A Supportive Ecosystem
22:08 Emerging Trends in Food: Protein and Authenticity
26:25 Maximizing Brand Impact: Focus on What Matters
29:37 Resilience in the Food Sector: Navigating Challenges
33:08 Advice for Aspiring Food Entrepreneurs
36:07 Future Goals: Funding and Innovation in Food
04:46 Ellen's Journey into Food and Drink Industry
06:20 Team Structure and Remote Work at Pukpip
07:58 Industry Events and Networking in Food Sector
08:46 Growing Up Around Family Business and Entrepreneurial Inspiration
10:02 Early Career and Passion for Food and Events
11:47 Transition from Events to Food and Drink Entrepreneurship
12:42 Starting at Pukpip and Early Achievements
14:14 Lessons from Family and Entrepreneurial Role Models
15:24 Skills from Event Management Applied to Food Business
16:57 Market Trends in Frozen Snacking and Product Range
18:01 Favorite Pukpip Products and Flavours
19:32 Impact of Frozen Products on Dietary Inclusion
20:51 A Typical Week at Pukpip and Summer Plans
22:23 Upcoming Events, Sampling, and Trade Shows
23:47 Where to Find Pukpip products
24:18 Highlights and Proud Moments at Pukpip
26:55 Challenges Faced and Lessons Learned
28:32 Advice for Aspiring Food and Drink Entrepreneurs
30:15 The Power of Personal Branding and Industry Engagement
32:11 Future Plans and Exciting Developments for Pukpip
33:42 Recommended Brands and Innovations in Food Sector
34:54 Music as a Reflection of Career and Personality
35:09 Connecting with Ellen and Final Thoughts
Chapters
00:00 Meet Jess Wright: Career Journey and Role at Caravan Coffee Roasters
05:07 The Unique Culture at Caravan
11:36 Discovering Caravan and the Coffee Industry
13:37 A Day in the Life of a Sales and Marketing Director
16:14 Implementing Deep Work and Productivity Strategies
19:35 Early Aspirations and Career Beginnings
21:04 Educational Background and Initial Career Steps
22:42 Sales Experience at Coca-Cola
24:38 Transitioning to Startups and Unique Experiences
27:07 Working with Innovative Brands
30:51 Navigating Corporate Structures
32:42 Building Connections in the FMCG Community
36:30 Key Lessons from Career Experiences
38:25 Memorable Challenges and Resilience
41:05 Career Reflections and Future Outlook
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