The Strategic Communicator Podcast with Dan Farkas – Détails, épisodes et analyse

In this episode of 'Strategic Communicator with Dan Farkas on the Marketing Podcast Network, Dan sits down with Sarah Evans, partner and head of PR at Zen Media, to discuss the evolving role of AI in strategic communication. Sarah shares her insights on the integration of AI tools like ChatGPT for overcoming writer's block and enhancing creativity. She then discusses the importance of maintaining the human element in PR, especially as more AI-generated content becomes prevalent. They delve into the trust and credibility issues surrounding AI-generated content and explore strategies for PR agencies to adopt AI into their workflow effectively. Sarah also touches on the implications for education and the need for future PR professionals to blend technical skills with traditional strategic abilities. (00:00) Introduction and Guest Welcome (02:28) Balancing Creativity and Technology in PR (03:53) The Role of AI in Strategic Communication (07:07 )Generative AI and Content Strategy (09:02) Navigating the Future of PR with AI (23:13) The Importance of Human Relationships in PR (30:19) Five Questions with Sarah Evans https://www.linkedin.com/in/prsarahevans/ https://zenmedia.com https://passpr.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of 'Strategic Communicator with Dan Farkas' on the Marketing Podcast Network, host Dan Farkas welcomes Carmen Ohling, CEO of the Amplified Life Company. We talk about leadership, self-regulation, and the importance of margins and white space in one's schedule to enhance productivity and well-being. Carmen shares her journey from corporate leadership at JP Morgan to becoming a life and executive coach. She emphasizes the significance of lived experiences, balanced schedules, and being present in the moment for effective leadership. The conversation also touches upon practical strategies for managing time, conducting productive meetings, and cultivating an environment of psychological safety in the workplace. Carmen provides actionable advice for young leaders on how to have difficult conversations and the importance of curiosity and continuous learning. 02:04 Journey to Leadership and Wellness 02:55 From Corporate to Coaching: Carmen's Career Path 03:41 The Importance of Lived Experiences 04:18 Unique Approach to Executive Coaching 05:32 Balancing Work and Life 07:04 Creating Margins and White Space 08:31 Effective Time Management Strategies 13:06 Planning and Delegation Techniques 15:46 Quality Meetings and Strategic Thinking 18:21 Effective Meeting Strategies 19:05 Strategic Thinking for Innovation 20:50 Handling Difficult Conversations 21:24 Above the Line Leadership 25:15 The Power of Listening 32:16 Five Questions with Carmen Ohling Learn more about your ad choices. Visit megaphone.fm/adchoices

Melissa Fors Shackleford is a healthcare executive with 25 years of experience. She highlights the paramount importance of person-centered language in healthcare communication and the need for all of us prioritize individuals over generic terms. No valued customer. Melissa also shares insights on how to overcome stigma in mental health and substance use disorder communications through simple, strategic, and inclusive language and imagery 00:00 Welcome to the Strategic Communicator Podcast 00:09 The Importance of Person-Centered Language in Communication 00:34 Melissa Shackleford: A Healthcare Communication Expert 01:32 The Shift to Consumer-Driven Healthcare and Its Challenges 04:16 Addressing Stigma in Healthcare Communication 06:24 The Role of Language and Imagery in Reducing Healthcare Stigma 11:44 Inclusive Marketing and Its Impact on Healthcare 15:53 The Intersection of DEI and Healthcare Communication 20:37 Personal Insights and the Future of Inclusive Marketing 24:19 Five Questions with Melissa Shackleford Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Dan Farkas, host of 'The Strategic Communicator', talks to Tom Martin of Converse Digital about sales trends in 2024. Martin highlights the shifting sales landscape and the need for meaningful and quality interactions over high output. He underscores the new influence of Gen Z and millennials due to their self-educating tendencies and digitally-driven expectations. Noting the recent surge in spam emails and detrimental activity to productivity, he calls for a higher standard of sales techniques and a more profound integration of marketing and sales departments. The conversation also covers the importance of training salespeople effectively, the changing attitudes towards content, and the impact of a seller's knowledge about the product. Martin recommends Corporate Visions for their work on neuroscience and salesmanship and suggests a less popular but excellent seafood-focused restaurant in New Orleans, Station Six. To finish, he recommends an underrated bourbon brand, Stellum. 00:00 Introduction to the Podcast 00:09 Discussing Sales Trends for 2024 00:48 Guest Introduction and Personal Stories 02:08 The Impact of Economic Changes on Sales 04:57 The Shift in Sales Approach and Strategy 06:49 The Role of Agencies in Sales 13:47 The Influence of Gen Z and Millennials on Sales 23:29 The Importance of Training and Quality in Sales 27:06 Bourbon Recommendations and Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

Becky Volmer is a yoga teacher, proud corporate dropout, sober mom, and stepmom to four teenagers.  Her book "You Are Not Stuck" empowers people to break the cycles that cause heartache and use soul-guided choices to transform fear into freedom. We also discuss why so many journalists and strategic communicators burn out and what leaders and friends can do to help.  https://www.youarenotstuck.com/book/ https://www.linkedin.com/in/beckyvollmer/ Learn more about your ad choices. Visit megaphone.fm/adchoices

How do strategic communicators manage a crisis when it involves themselves or the people they love? Sharon Toerek and Carla Vallone are two of the bravest people you'll meet. They share how to manage personal trauma while trying to run a business and what we can do to protect ourselves during times of turmoil. From managing staff to figuring out insurance, listeners will leave with a different way of thinking about their business. Bios: https://www.linkedin.com/in/sharontoerek/ https://www.legalandcreative.com/ https://www.linkedin.com/in/carlavallone/ https://www.portavocepr.com/ Books: https://www.amazon.com/Lightmakers-Manifesto-Change-without-Losing-ebook/dp/B08VM1FTDV/ref=sr_1_1?crid=1OKP3BZ7UEY54&keywords=lightmakers+manifesto&qid=1706108816&sprefix=lightmakers%27%2Caps%2C252&sr=8-1 https://www.amazon.com/Clockwork-Revised-Expanded-Design-Business/dp/059353817X/ref=asc_df_059353817X/?tag=hyprod-20&linkCode=df0&hvadid=564832755269&hvpos=&hvnetw=g&hvrand=8781946412407653517&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9014969&hvtargid=pla-1458241186746&psc=1&mcid=9430c146a183348eaf41d84a1ab86e69 https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4/ref=sr_1_1?crid=3S9EV5EXAF70W&keywords=profit+first+book&qid=1706108845&sprefix=profit+fir%2Caps%2C135&sr=8-1 PRSA Counselor's Academy: https://www.prsa.org/home/get-involved/professional-interest-sections/counselors-academy/prsa-counselors-academy-section-2024-conference Learn more about your ad choices. Visit megaphone.fm/adchoices

Ken Jacobs, PCC, CPC, an experienced consultant and certified coach, is the principal of Jacobs Consulting & Executive Coaching. For 10 years, his firm has helped agencies grow and manage business, improve client service and relationships, and enhance staff performance. It does so via consulting and training. In addition, through his executive coaching, he has helped leaders from C-suite executives to managers, achieve and surpass their goals. In this episode, he shares how we can coach and improve leadership skills for anyone with any level of experience. He also discusses how we can become more focused in offering better feedback, why delegation is a great skill, and what people should do now to grow their business over the next three months. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chad Millman is Chief Content Officer of The Action Network, a leading source for sports betting news, information, and data. A New York Times best-selling author, Millman also served as ESPN Digital’s Editorial Director and editor-in-chief of ESPN The Magazine. In this episode, Millman discusses the convergence of storytelling and technology, how he balances content creation with revenue, and why it makes sense to bet on yourself. We close with a discussion of French bistros, fancy cocktails, and why our kids are so damn funny. Chad's Book Recommendation: What It Takes by Richard Ben Cramer https://www.actionnetwork.com/ https://chadmillman.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jessica Broome owns Southpaw Insights, a leading team of women-led researchers who have worked with some of the world's top brands. Jessica has a Ph.D. from Michigan. She's also worked in the Peace Corps and interviewed people ranging from prison inmates to soccer moms. In this episode, Jessie explains why strategic communicators need to dig better, how to make survey people want to take, and how to overcome the rift between budget and baseline data collection. We also discuss children's books that still resonate, the best place to find oxtail ravioli, and how Michigan ended up on in the Eastern Time Zone. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's easy to talk about DEI. How can brands and non-profits showcase tangible efforts in a way people want to consume? Bernadette Davis and John Avila each run their own communication and design firms. In this episode, each share how to effectively showcase DEI through design and reporting. From the big picture to tactical delivery, they outline content and process to help brands share internal and external critical stories. We also discuss agency collaboration, proper self-promotion, and underrated places to get tacos. https://bdaviscomm.com/ https://www.avilacreativeinc.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices