Now online: State-of-Innovation podcast #14 with Franz Kuehmayer, one of Europe's most influential thought leaders in the new world of work and a sought-after expert on the future of work and leadership, we create a new perspective on what innovation is. 🎧
"Disruption and Opportunities: How Innovation as a social process drives progress."
Innovation is NOT a new product.
Innovation is NOT a new technology.
Innovation is a new way of how people are achieving things.
And achieving something completely new.
When looking at innovation from the perspective of a sociologist, one discovers that the "value" of an innovation is determined by one KPI: Are people making use of it?
If we create a deep understanding of what it is that people are trying to achieve, and what it is that people most probably will try to achieve in the future…we may build innovation activities around that.
Spoiler: We will give a possible explanation for the reason why Japan claims to have won the "battle against the floppy disk" just in early 2024. 😉
In this episode, we discussed:
- Innovation as a social process: It's not just about new products or technologies but about understanding and responding to what people are trying to achieve, both now and in the future.
- The importance of looking outward: Instead of focusing solely on developing and marketing new products, companies should consider societal changes and the evolving needs of customers to drive meaningful innovation.
- The broader impact of innovation: Successful innovation leads to new practices and ways of living, with a focus on change management and societal purpose rather than just selling products.
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