The Spin Sucks Podcast with Gini Dietrich - Détails, épisodes et analyse

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The Spin Sucks Podcast with Gini Dietrich

Gini Dietrich, Founder of Spin Sucks

Business & Entrepreneuriat

Fréquence : 1 épisode/8j. Total Éps: 419

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

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Données mises à jour le 06/11/2026

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https://spinsucks.com/peso-model-certification/
12 partages
https://spinsucks.com/self-peso-diagnostic/
9 partages
https://spinsucks.com/self-peso-diagnostic/&nbsp
8 partages

https://www.youtube.com/watch?v=fmV0gXpXwDU
1 partage

https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692/ref=sr_1_3?keywords=deep+work&qid=1576676440&sr=8-3
1 partage

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Why PR Should Own AI Visibility in 2027 Planning

Épisode 417

mardi 3 novembre 2026 • Durée 17:03

Someone in your organization is about to claim AI visibility in 2027 planning—and if comms doesn’t raise its hand, someone else will. Communicators have been handed this kind of work twice before and lost the seat both times. In this week’s episode of the Spin Sucks podcast, Gini Dietrich shares why AI visibility is our third chance, the gaps that could cost us again, and the three things you need to say “this is ours” and back it up with numbers. Read the full article: https://spinsucks.com/communication/pr-ai-visibility/ Take your own PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/PESO Model® Certification: https://spinsucks.com/peso-model-certification

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What E-E-A-T Means in the AI Slop Era

Épisode 416

mardi 27 octobre 2026 • Durée 20:11

Ninety-two percent of content marketers use AI, and they’re no more likely to get strong results than the people who don’t use it at all. In this week’s episode of the Spin Sucks podcast, Gini Dietrich explains what E-E-A-T really means in the AI slop era—and why it isn’t the “25 years of experience” line in your author bio. You’ll learn the three things AI can’t write for you (your people, your process, and your culture), what 260+ PESO Model® Diagnostics reveal about how teams really work, and the AI prompt I use to flag every sentence a competitor could have written. Read the post: https://spinsucks.com/communication/people-process-culture-e-e-a-t/ PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ PESO Model® Certification: https://spinsucks.com/peso-model-certification/ Spin Sucks Community: https://spinsucks.com/community

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