#EventIcons - Endless Events

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How To Host The Best Partner Marketing Conference

Épisode 239

mercredi 26 avril 2023 • Durée 57:57

Today's #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on partner marketing.

Partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. And while you may be familiar with influencer marketing in B2C, a popular approach to partner marketing, partner marketing in B2B spaces is also growing in popularity.

In this #EventIcons episode, Will brings together three people who played critical roles in the PLX conference: Nicole, Jared, and Isaac. Keep reading to learn more about the partner-led event, how they emphasized co-creation in their content and more iconic insights.

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Event Professional Education and Skills with Bradley Cocks

Épisode 238

vendredi 24 mars 2023 • Durée 54:00

The pandemic put a strain on everyone in the events industry, and it’s pushed some of our longest-serving professionals into other careers or even retirement, leaving a vacuum for other professionals to fill. It’s this need for experienced and knowledgeable event professionals, along with the revitalization of events, that led today’s guest, Bradley Cocks, to transition from doing to educating.

Bradley is an experienced event professional with an impressive 20 years of history in the industry. He’s also founded and sold his own events agency and has launched a successful online Masterclass specifically for event professionals. In this #EventIcons episode, Will has many questions for Bradley. Tune in to hear what skills Bradly thinks event professionals need for the future, what prompted his transition from events to event education, and more.

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Event Dos and Don’ts of 2021 With Vaibhav Jain

Épisode 229

mardi 15 mars 2022 • Durée 37:42

The #EventIcons podcast is back with a very special guest: Hubilo's CEO Vaibhav Jain. Hubilo is the leading global virtual and hybrid event technology company. Under Vaibhav's leadership, Hubilo has raised over 150 million in less than a year from leading hedge fund and venture capital firms globally. And it still continues to grow exponentially internationally.

Vaibhav's vision is to create a solution that works for every possible industry where content and community come together beyond the business world. He and Karmen will talk about how Hubilo got started, what challenges they faced along the way, and what are the dos and don'ts of the events industry, as learned in 2021. Let's jump right in.

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Behavioral Science In Event Design - #EventIcons Episode 165

Épisode 135

mardi 21 mai 2019 • Durée 01:00:37

We’re about to get down to the nitty and gritty of behavioral science in event design! This topic will probably send every event professional into overdrive. At the end of the day, events are all about people. Events are about changing behaviors. And behavioral science teaches us about people, what they want, want excites them, and why. As such, knowing these things can be a true game-changer when it comes to event design.

And to help us dive deep into behavioral science in event design, today we welcome Nick Borelli. Nick is the founder of Borelli Strategies, and he dedicates his life and career to improving the experiences of event attendees. Through consulting and guidance, he gives event profs all the tools to elevate their professional undertakings.

Resources:

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Using Client Gifts To Close More Business - #EventIcons Episode 164

Épisode 134

mardi 14 mai 2019 • Durée 44:20

So, it’s no secret that everybody loves gifts, right? They’re a fantastic way to send a message to someone, whether it’s a special occasion or not. However, when we start to talk about gifts in the context of business, things get a little more complex. Curious to find out how you can turn your clients into your own personal sales force to drive exponential growth? Take a seat and press play.

Resources:

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#EventCanvas: Taking Event Design To The Next Level - #EventIcons Episode 163

Épisode 133

mardi 7 mai 2019 • Durée 01:04:24

This week’s #EventIcons continues on the topic of event design. Last Wednesday we dove into design thinking and its impact on events. And to take it a step further, today we’re introducing the #EventCanvas methodology! Now, as everyone knows, designing an event is stressful. Not only is it stressful, but it’s also unbelievably time-consuming. This is exactly the part where having processes in place can make a world of a difference! However, putting the machine to work can be hard if you have no idea where to start…

Resources:

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How To Plan An Event Without Visiting The Venue - #EventIcons Episode 161

Épisode 131

mardi 30 avril 2019 • Durée 01:00:50

On today’s #EventIcons, we’re taking a closer look at how to plan an event without visiting the venue using AR and VR in events. During a very recent episode of the Event Tech Podcast, Will Curran and Brandt Krueger already tackled a similar topic. However, it’s never quite enough! When considering all the unbelievable potential of AR and VR in events, endless (Endless? Get it?) possibilities for discussion are out there. And this week, we’ll jump on the topic of venues, and what AR and VR can mean in this context.

The advancements we’re witnessing in technology are staggering. And while the event industry might be a little slow in adopting some trends, attention should be paid to how our lives as event planners can change. One of the amazing possibilities of AR and VR is paying virtual visits to potential venues while simulating experiences. The concept alone is mesmerizing, and the number of resources that can be saved is more than appealing.

Resources:

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Improving Your Attendee Experience: Design Thinking For Events - #EventIcons Episode 162

Épisode 132

mardi 30 avril 2019 • Durée 01:01:39

This week’s episode of #EventIcons will tackle the amazing world of design thinking for events. Your favorite podcast will have a few episodes dedicated to design, and how it impacts the world of events coming up. As such, today we’re talking all about design thinking, and how this solution-based approach can be an asset for event planners. When it comes to planning, the eyes should always be on the prize – and in this case, the prize is your attendee experience.

Resources:

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How to Use Podcasts & Events as Marketing Tools - #EventIcons Episode 160

Épisode 130

mardi 23 avril 2019 • Durée 01:01:49

So, you’ve heard of a play within a play, but when was the last time you heard about a podcast within a podcast? Okay, perhaps the Shakespearean element doesn’t quite fit here. However, today’s episode of our podcast is, indeed, about podcasts. More specifically, podcasts and events.

It seems like every way you turn, someone has their own podcast going on. But there’s still quite a gap in the industry when it comes to bringing podcasts and events together. Why is this the case, considering there’s so much this form of content can give companies?

Resources:

EP. 277: ALEX PLAXEN, THE YES MAN OF HITTING GOALS, THE WOW MAN OF SOCIAL MEDIA
Zoom Handheld Recorder
Shure SM7 Microphones
Dropbox
iIsotope RX7
Hubspot & Gmail Integration
Auphonic

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Global Meetings Industry Day: Growing Our Industry Forward, a Leadership Perspective – Episode 159

Épisode 129

mardi 16 avril 2019 • Durée 48:36

A couple of weeks ago, #EventIcons was all about Meetings Mean Business, the coalition behind Global Meetings Industry Day. As one of the most important days of the year for the event business, GMID joins professionals from across six continents and over forty countries in events all over the world. In fact, the purpose of the Global Meetings Industry Day is for everyone involved to celebrate the tremendous worth and economic impact of the industry.

Ahead of this remarkable date, Lindsay Martin-Bilbrey sits down with two very special guests for this week’s #EventIcons. First, we welcome Tracey Smith, a longtime meeting planner who now leads the world’s largest association of senior-level meeting & event planners, SPIN. Joining them is Cathy Breden, an executive VP and COO of the International Association of Exhibitions and Events (IAEE) In addition to this, she currently serves as the CEO for the Center for Exhibition Industry Research (CEIR) whose primary purpose is to promote the growth, awareness, and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools.

Sit tight and get listening, as the three discuss Global Meetings Industry Day, its genesis, its future, its meaning, and how the event industry will change moving forward. What are the businesses’ biggest challenges from here on, and how can GMID help? Press play and find out!

Are you looking to create a more engaging event? Click here to download our free event planning checklist.

We want to help keep you up-to-date with the latest and greatest!

Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our event industry podcast episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons.

How To Subscribe: Follow our iconic guest on Twitter: Check out the epic resources mentioned in this episode:

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#EventIcons – Détails, épisodes et analyse

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Apple Podcasts

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Liens partagés entre épisodes et podcasts

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Apple Podcasts

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Podcasts Similaires Basées sur le Contenu

#EventIcons – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other99+

Twitter99+

Amazon99+

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other99+

Twitter99+

Amazon99+