The Social Selling Podcast – Détails, épisodes et analyse

In this episode, host Daniel Disney is joined by the innovative marketer Mark Jung to explore creative strategies for engaging prospects and building meaningful connections on LinkedIn. Mark shares his unique approaches to social selling, including how he uses humor, personalization, and AI to stand out in the crowded digital landscape.

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Best Moments:

(03:22) Mark shares how he initially connected with Daniel using humor and memes, demonstrating the power of creative outreach

(05:54) A discussion on the importance of being authentic and personalized in sales interactions

(09:56) Mark explains the concept behind the "Hot Sauce Sales Show" and how it engages prospects in a fun, memorable way

(14:02) The duo discusses the impact of putting in extra effort to create meaningful connections with prospects

(18:41) Using AI to enhance research and personalization in social selling

(21:48) Leveraging competitor reviews as a unique angle for outreach

(23:31) The importance of aligning sales and marketing efforts for more effective social selling

(24:26) The story behind the "safe word" during their hot sauce show

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Guest Bio:

Mark Jung is a marketing expert and creative strategist with a background in management consulting and tech startups. He has built some of the fastest-growing media arms, scaled two startups to hypergrowth, and co-founded AuthorityB2B with Daniel Murray, where they help clients grow on LinkedIn.

Known for his innovative social selling tactics, Mark is passionate about creating engaging content and building authentic connections in the B2B space.

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Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney dives into the world of AI and its transformative impact on LinkedIn and social selling. He introduces four essential AI tools that can help salespeople save time, personalize their approach, and boost their results.

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Best Moments:

(01:02) Daniel sets the stage for the discussion on how AI is revolutionizing social selling

(02:39) How Twain enhances LinkedIn messaging and connection requests with personalized touches

(06:13) Taplio's content creation and scheduling capabilities

(07:41) How ChatGPT generates content ideas and streamlines your creative process

(09:06) LinkedIn's own AI offering through Sales Navigator and how it can aid in account intelligence

(10:36) AI is a tool to enhance, not replace, human efforts in social selling

In this episode, host Daniel Disney dives deep into the world of social selling on LinkedIn with Mason Cosby,  Founder of Scrappy ABM. They share real insights and strategies that are working successfully for generating revenue through LinkedIn.

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Best Moments:

(03:01) Mason shares how he got started on LinkedIn by connecting with his target accounts and engaging with their content

(06:11) He emphasizes the importance of adding value through comments and building relationships

(11:41) Mason's strategy is to be helpful and present, so when prospects have a problem, they naturally reach out to him

(13:11) He recommends creating interesting conversations online and taking them "offline" to build deeper connections

(14:11) Mason shares how he ran a marketing careers podcast to establish himself as a valuable resource for his target accounts

(17:03) He spends about 30 minutes a day commenting on 15-20 people's content, focusing on prospects, pipeline opportunities, and customers

(19:02) Consistency is key, and Mason acknowledges the challenges of maintaining it through job transitions

(24:14) He advises treating social selling as a side hustle initially, as it may take 6-9 months to see results

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Guest Bio:

Mason Cosby is a successful social seller who has generated over $3 million in revenue in 3 years exclusively through LinkedIn. Despite not having viral content or a massive following, his strategic approach of building relationships and providing value has proven to be highly effective.

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Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode of "The Social Selling Podcast," host Daniel Disney dives into the magic of LinkedIn posts that convert the most sales leads and revenue. He shares insights, tips, and techniques that are sure to elevate your social selling game on LinkedIn.

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Best Moments:

(00:29) Understanding the power of a LinkedIn job announcement

(02:03) Leveraging LinkedIn’s native templates for job announcements

(02:21) Three big tips for crafting engaging job announcements

(03:18) Step 2: Messaging your likers and commenters

(03:50) Automating your out-of-office responses on LinkedIn

(05:37) The limitations of scaling job announcements

(05:48) The highest ROI content type: Articles and Newsletters

(06:34) Why articles and newsletters convert so well

(08:05) Example of a high-converting article format

(09:07) Best practices for writing articles and newsletters

(09:45) Consistent results from various LinkedIn content types

In this episode, host Daniel Disney sits down with Morgan J Ingram, a true legend in the sales space and an absolute expert in social selling and LinkedIn.

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Best Moments:

(01:53) Morgan shares how he got started creating content on YouTube after being inspired by Ralph Barsi and Gary Vaynerchuk

(06:53) Advice for salespeople who might not feel comfortable recording videos or creating content

(08:56) The importance of companies providing resources and space for their salespeople to create content

(11:48) Morgan's thoughts on the booming B2B influencer marketing space and the different stages of influencers

(19:25) The need for education and transparency in influencer marketing to ensure success

(23:23) The evolution of influencer marketing from single posts to long-term partnerships and subject matter experts

(29:25) Morgan's perspective on influencer marketplaces and the potential risks and opportunities they present

(35:45) Daniel and Morgan discuss their journey as early adopters of social selling content and the importance of longevity and authenticity

(39:24) Staying humble and grounded despite the success and attention that comes with creating content

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Guest Bio:

Morgan J Ingram is a true sales legend, genuine sales navigator expert, and B2B sales influencer. With a long-standing career in sales and social selling, Morgan has trained thousands of sales professionals worldwide. He is at the forefront of the B2B influencer marketing space, working with leading brands to create effective influencer campaigns.

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Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney discusses a controversial topic — who owns your LinkedIn profile. Is it you as an individual, your company, or LinkedIn itself?

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Best Moments:

(01:31) Companies sometimes ask or tell employees what to do on LinkedIn — do they have the right?

(04:50) Daniel's advice: Companies shouldn't dictate but guide, support, and coach employees on using LinkedIn beneficially

(05:17) Some leaders worry about training employees who might then leave, but not training risks missed opportunities

(06:03) Technically, LinkedIn owns the platform and your profile data

(07:16) As an individual, you should have control over your profile, not your company

(08:10) But it's in your interest to optimize your profile per company guidance for mutual benefit

(09:22) Using LinkedIn productively helps you build your brand and potentially opens future doors

(10:01) You should be open-minded to your company's guidance on getting the most out of LinkedIn

(10:21) Successful social sellers find success under their company's umbrella, not by going solo

In this episode, host Daniel Disney interviews Brandon Bornancin, the CEO of Seamless.AI and a 5-time best-selling author.

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Best Moments:

(02:36) Brandon shares his sales journey and the inspiration behind Seamless.AI

(07:57) The impact of social media on Brandon's sales approach

(15:07) Advice on investing in studio space and camera equipment for content creation

(19:04) The importance of creating hooks to stand out on social media

(23:36) Brandon discusses his new book "The Power of Going All In"

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Guest Bio:

Brandon Bornancin is the CEO of Seamless.AI, a 5-time best-selling author, and one of the most impactful and influential people in sales.

He has helped over 1 million salespeople book 28 million appointments and sell over $1 billion in revenue through his company's AI-powered sales lead generation platform. Brandon is also the author of the recently released book "The Power of Going All In," which teaches leaders and entrepreneurs the secrets to achieving their goals and becoming unstoppable.

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Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney discusses whether LinkedIn's Sales Navigator tool is ACTUALLY worth the money. He also provides insights on how to determine if it's the right investment for you or your team.

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Best Moments:

(02:36) How your LinkedIn Sales Navigator is like a gym membership

(04:44) The importance of learning how to properly use Sales Navigator

(06:38) Committing to using Sales Navigator consistently and building it into your system

(07:40) Considering what you are selling and who your target customers are

(08:15) Evaluating how your team is currently using LinkedIn

(09:24) Earning the opportunity to use Sales Navigator by being active on LinkedIn first

(10:29) Individuals investing in Sales Navigator themselves to prove ROI

(11:36) Sales Navigator is worth the money if you use it to its full potential — if you have questions about it, DM Daniel on LinkedIn to get his help!

In this episode of the "Social Selling Podcast," host Daniel Disney is joined by the legendary sales trainer and influencer John Barrows to discuss the art of social selling and how to effectively build an authentic brand on LinkedIn.

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Best Moments:

(01:23) Daniel welcomes John Barrows, one of the earliest LinkedIn members, who shares his experience of joining LinkedIn in its early days

(04:39) John recounts the transition from traditional networking events to LinkedIn, emphasizing the importance of authenticity and building genuine connections

(07:11) The impact of COVID-19 on sales training and the need for in-person experiences to develop essential interpersonal skills

(10:53) John's approach to LinkedIn: focusing on providing valuable content, sharing personal journeys, and curating information rather than preaching

(15:01) The importance of proactive networking and encouraging salespeople to attend events and build real-life connections

(20:27) The potential impact of AI and ChatGPT on sales and social selling, and the need for transparency and authenticity

(26:27) John's upcoming interview with Guy Kawasaki and the experiment of comparing Kawasaki's responses to those generated by a Kawasaki-trained ChatGPT

(30:05) The importance of transparency and trust in the age of AI, and John's proposal for a "verified human" badge on LinkedIn

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Guest Bio:

John Barrows is a renowned sales trainer, speaker, and author with over two decades of experience in the sales industry. He was one of the first members of LinkedIn and has been actively sharing his insights and expertise on the platform since its early days. John's practical and engaging approach to sales training has made him a sought-after resource for sales professionals and organizations worldwide.

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Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney discusses how to create content on LinkedIn that resonates with YOUR target customers! He emphasizes the importance of understanding what types of content and topics your prospects and customers are interested in, instead of guessing or assuming.

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Best Moments:

(01:01) What do your customers actually want you to post on LinkedIn?

(02:03) How to find out what your customers want: Analyze their LinkedIn activity

(02:46) Look for 1) the formats of content they engage with, and 2) the subjects they're interested in

(04:24) Example: If customers prefer video content about AI's impact on your industry

(05:22) Ways to create content based on customer preferences (share expert content, interviews, etc.)

(06:23) Look at other social networks and company content for additional insights

(07:02) Build a content strategy tailored to customer preferences

(08:50) Changing your mindset about content on LinkedIn will impact engagement

(09:51) Don't guess what customers want; find out through research.