The Simple and Smart SEO Show – Détails, épisodes et analyse

In this exciting first-ever guest-hosted episode of the Simple and Smart SEO Show, Sara Jensen and Shea Karssing from Brighter Messaging step in to share their expertise.

They discuss two pressing topics in the world of SEO and digital marketing: why relying solely on AI for content creation is risky and what their predictions are for visibility in 2025.

Sara and Shea explore the nuances of maintaining a human touch in marketing, the limitations of AI tools, and strategies for creating meaningful, effective content. 

Tune in to discover actionable tips and the latest insights for SEO and digital marketing in 2025.

Key Takeaways:

1. AI as a Tool, Not a Creator: AI can assist with brainstorming and summarization but cannot replace the creativity and personal touch required for content creation.
2. The Risks of AI Dependence: Over-relying on AI for marketing can lead to generic, duplicated, and sometimes inaccurate content, harming your brand's trust and SEO rankings.
3. The Value of Human Connection: Authentic human interaction and unique perspectives build trust and differentiate your brand in an increasingly AI-dominated space.
4. Future of Visibility in 2025: Personalization, authenticity, and professional expertise will remain critical for standing out in a competitive digital environment.

Memorable Quotes:

• "Trust is built human to human. You can’t replace that with AI." – Shea Karssing
• "If your graphics look like everybody else's, they’re not going to stop the scroll." – Sara Jensen
• "AI helps with the grunt work but can't replace your creative process." – Sara Jensen

Listener Action Items:

1. Evaluate Your AI Use: Assess how you're using AI in your marketing. Focus on tools that complement your creative efforts rather than replace them.
2. Invest in Human Creativity: Prioritize hiring professionals for critical content like website copy and brand design.
3. Focus on Authenticity: Share your unique story and value proposition to stand out from AI-generated content.
4. Plan for 2025: Develop a visibility strategy emphasizing human connection, tailored messaging, and high-quality, original content.

Links Mentioned in Episode:

• Connect with

Send me a text!

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, host Crystal Waddell walks listeners through practical steps for optimizing their business. 

Drawing inspiration from RJ Licata's insights on marketing strategy and ruthless prioritization, Crystal shares actionable advice on evaluating your marketing plan, focusing on impactful priorities, building strong networks, and auditing your digital footprint. 

Tune in to learn how small, intentional actions today can lead to big results tomorrow.

Key Takeaways:

1. Evaluate Your Marketing Strategy: Align your efforts with your business goals instead of being distracted by trendy tactics.
2. Ruthless Prioritization: Focus on what truly moves the needle and organize your projects effectively.
3. Expand Your Network: Strengthen relationships and explore new opportunities by joining local groups or reconnecting with old contacts.
4. Audit Your Digital Footprint: Ensure your business presence is optimized across key platforms with an omni-channel approach.

Memorable Quotes:

• "Set the goals and parameters of your business before you get started. Don’t let your business happen to you—happen to your business!"
• "Small actions today lead to big results tomorrow."

Listener Action Items:

1. Focus on ruthless prioritization by outlining your most impactful goals.
2. Reach out to someone in your network this week to strengthen your connections.
3. Join the SEO Squad!

Call-to-Action:

Ready to take your strategy to the next level? DM Crystal on Instagram @SimpleandSmartSEO or connect on LinkedIn. 

Don’t forget to subscribe to the Simple and Smart SEO Show podcast for more tips to optimize your business!

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Simon Lesser, co-founder and CEO of Dragon Metrics, a powerful all-in-one SEO software platform. 

Simon shares the journey behind Dragon Metrics, and explains how DM competes with larger tools like Ahrefs and SEMrush.

Key Takeaways:

1. Founding Story of Dragon Metrics: Simon Lesser "quit his way to the top" by pivoting from an SEO agency to creating a top-tier SEO tool.
2. SEO Tool Competitiveness: Dragon Metrics competes with major players like SEMrush and Ahrefs by offering a product-focused, cost-effective solution with unparalleled customer support.
3. Changes in SEO Industry: The past 18-24 months have been the most turbulent in SEO history, with shifts in algorithms, AI advancements, and economic factors impacting the industry.
4. The Future of Search: AI is dramatically shaping the future of search and content creation, with new challenges and opportunities for SEO professionals.
5. Actionable Advice for Small Businesses: Play to your strengths by doing what others can't. Focus on offering unique, non-scalable services to build your brand.

Memorable Quotes:

• "I quit my way to the top. Every time I quit, the job kept getting better and better." - Simon Lesser
• "SEO tools are fully complementary to Google Search Console. They fill in the gaps, offering insights Google can't provide." - Simon Lesser
• "You can create the best product in the world, but if you don't tell people about it, you'll fail as a business." - Simon Lesser

Listener Action Items:

1. Explore Dragon Metrics: Sign up for a 30-day free trial of Dragon Metrics to see how it can help improve your SEO strategy.
2. Take a Product Tour

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

What to do when that blinking cursor of death is staring at you?

Mocking you because you have nothing clever to write for a headline…

Let alone worry about weaving keywords into said headlines.

Listen to this!

No, really—listen to this episode.

You’re going to learn exactly how to write headlines like the pros. 🤓

Including:

• What’s the deal with the different headlines—H1, H2, H3
• What should a headline do for your reader
• How to include keywords in your headlines
• How to smartly weave social proof into headlines
• The best numbers to include in blog or article headlines
• Two simple prompts from Brittany to help you start ideating

PS:

Curious about the private podcast training we mentioned inside Brittany’s case study training program? ←click to check it out!

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today digital marketing specialist Matt Diamante shares his insights about SEO for small business owners.

We talked about crafting SEO-friendly content, handling client expectations, and incorporating keywords effectively. 

Connect with Matt:
Understanding SEO (free course)
Website
Instagram
TikTok

1. Matt emphasized the importance of small business owners understanding and implementing their own SEO:

• Knowing what goes into SEO like keyword placements, 
• Content strategies, and technical aspects of SEO.
• For any business to thrive, they should be able to handle their own SEO. 
• Or at least have a basic grasp of its functioning. 

2. Matt gave an analogy of a website being a physical store:

• SEO is like building roads to that store making it easier for customers to find and access it.
• There's value of giving clients an understanding of elements such as title tags, meta description, headings, content styling.

3. Matt mentioned the benefits  of using platforms like Shopify for e-commerce:

• Shopify can handle large traffic.
• Shopify takes care of SEO aspects like S

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

We hear it all the time… Get some social proof!

And with more than 80% of buyers trusting reviews & testimonials equal to that of a recommendation from a friend ⬇️

…social proof → sells! Social proof can include:

• Testimonials
• Case studies
• Screenshots
• Interviews
• And more!

Today we’re chatting about getting GOOD testimonials from your clients & customers.

✨ hint: the magic lies in specificity ✨

And then… how you should use testimonials in your marketing.

Grab the Testimonial Template if you want to collect testimonials TO-DAY! ✨

Do you feel like this episode helped you create a game plan to get better testimonials? Tell us! Follow, rate, & write a review for the podcast on your favorite player (Apple, Spotify, etc.) 

PS:
Already have lots of social proof, but want to put it to good use in a case study? ⬇️

Brittany writes case studies (rooted in SEO & story)!

Want to DIY a case study? ⬇️

Join Brittany’s 4-day email course all about “Who & How to Interview for a Case Study”

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

What's the significance of using audio tools such as private audio feeds, Loom, and Voxer for better client interactions?

Today we are talking to fellow podcaster Kim Tradewell to discuss all of that and more.

Website
Services
Instagram
LinkedIn
Online Creator Podcast

1. Audio feeds enhance the client experience.

• You can use private audio feeds as an innovative way to engage with clients who desire high level, high touch interaction.
•  B uses Loom and Voxer for onboarding and client communication
• Use audio in proposals, off-boarding, and course delivery.

2. Audio feeds can potentially replace a traditional funnel.

• It involves sending an RSS link to a private audio feed.
• Use a hosting platform that allows for a private feed. 
• Kim's favorite is Hello Audio.

3. Audio feeds can create connections with audiences.

• Use audio not specific to your business. Incorporate CTAs for YOUR business. 
• Consider creating a private feed for paying members to share real-life

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

You’ve heard our Live SEO Audits of Brittany’s site & Jordan Gill’s site.
But what are those pesky errors that show up on the SEO audit reports all about?
What do they mean? And can you even fix them?

Today we’re covering 8 common SEO issues & how to fix them including:

• Broken links 
• Meta description errors
• Low word count
• SEO non-friendly
• Response code 4xx
• Title tag errors

Most of the fixes we walk you through are simple & require you to do things like:

• Only allow for one H1 headline on each page
• Create a 404 error page (like Brittany’s 404 page or Crystal’s 404 page)
• Create a 301 redirect (how to create a 301 redirect on Squarespace)
• How to add more copy to any web page
• When to update URL slugs
• How to prevent duplicate title tags (SEO titles) and meta descriptions
• Ideal character count for title tags, meta descriptions, and more!

Ready to fix some of your site’s technical issues? ⤵️

Book an SEO Technical Audit

» with Crystal

» with Brittany

**Note: 

The Galas conversation thread is no longer active. But ⤵️

Have you had an SEO win since listening to SEO Shorts? Tell us!

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Samantha Mabe owns a business called Lemon in the Sea, specializing in Squarespace and Kajabi website design for industry experts, health, and wellness professionals.

Connect with  Samantha:
Website
Instagram 

We discussed the importance of combining website strategy and SEO.

1. Critical steps of optimizing your website:

• Messaging comes first. 
• Copywriting next.
• Invest in high quality brand photos BEFORE website design.
• Implement basic SEO setups to ensure visibility.

2. Basic SEO may or may not be included in web designing services. 

• Much of the SEO comes from the website content. 
• Often this is submitted by the clients themselves or written by a copywriter.
• The main goal of websites Samantha creates: present a professional online space.

3. Professional, personalized brand photos can enhance the quality of a website. 

• Use brand photos when possible over generic stock photos.
• Proper optimization of images can assist in quick loading of webpages.

4. Best practices to improve a website's functionality and visibility: 

• Set clear site goals (Set a fundamental goal for the site). 
•  Integrating main goal into every page's design.
• Tr

Send me a text!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Listen on: Apple Podcasts   Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Do you find LinkedIn intriguing? ...and at the same time have zero desire to learn how to play on another social media platform?

We had Salina Yeung on The Simple + Smart SEO Show. (← make sure you go listen to that episode if you want to use LinkedIn to the fullest!) Her energy about LinkedIn is contagious! You’re sure to be inspired after this bite-sized LI hack.

We couldn’t resist asking her a burning Q of ours: How do you even use hashtags on LinkedIn?

News flash ‼️ it’s completely different from how you’re used to using them on Instagram.

Salina shared:

• If you should use a branded hashtag
• If it’s wise to use the same hashtags on every post
• And a couple more critical tips!

In the podcast we reference a video walkthrough companion for this episode.← That’s it!

If you like what you heard/learned, make sure you go connect w/ Salina on LinkedIn, her site, and on Instagram!

And grab the Rock Your LinkedIn Profile Checklist ASAP!

Be friends with us (Brittany & Crystal) on Linkedin too!

Help us spread the word about SEO Shorts? Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)

Connect w/ B: YouTube, Website, LinkedIn, Instagram

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!