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Explorez tous les épisodes du podcast The Shopify Solutions Podcast

Plongez dans la liste complète des épisodes de The Shopify Solutions Podcast. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

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TitreDateDurée
Episode 146 - The Real Journey to Shopify Success: It's a Marathon not a Sprint20 Nov 202400:25:44

11/20/24 - Episode 146

Episode Summary

This podcast episode tackles the myth of overnight success in e-commerce and emphasizes the importance of perseverance, focus, and steady progress for Shopify store owners. Host Scott Austin debunks the idea of quick wins and shares realistic advice for building a sustainable, profitable business. He encourages listeners to prioritize revenue-driving tasks over vanity metrics and highlights the importance of small, consistent improvements over time. Scott also introduces the JadePuma support program, offering long-term guidance for those seeking focused, meaningful growth on their e-commerce journey. This episode serves as both a reality check and a motivational guide for entrepreneurs committed to building a successful Shopify store.

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Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-146-the-real-journey-to-shopify-success-it-s-a-marathon-not-a-sprint

Episode 145 - Adding AI to your Shopify Technology Toolbox06 Nov 202400:17:59

11/6/24 - Episode 145

Episode Summary

In Episode 145 of the Shopify Solutions Podcast, Scott Austin discusses the integration of artificial intelligence (AI) into various business tools and its growing significance for Shopify store owners. He highlights how AI is now embedded in platforms like Shopify, email services, Loom, Notion, and Adobe products, enhancing functionalities such as auto-responses, video summarization, task management, and creative processes. Scott emphasizes his reliance on ChatGPT, noting its value in streamlining tasks within his agency. He advocates for consistency in using a single AI provider to build proficiency, comparing it to choosing between Apple and Android ecosystems. The episode underscores the importance of embracing AI tools to improve efficiency and effectiveness in managing Shopify stores.

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Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-145-ai-as-your-shopify-companion

Episode 136 - Prime Day Campaigns for Shopify Stores03 Jul 202400:07:31

7/3/24 - Episode 136

Episode Summary

This episode highlights the benefits of creating your own marketing campaign around Amazon's Prime Day, even if you're not selling on Amazon. Prime Day, which generated over $12 billion in 2023, has conditioned consumers to seek deals in July. Major brands like Walmart and Target also run promotions during this time.

For Shopify store owners, Scott recommends leveraging Prime Day's buzz by offering unique deals to attract customers who are ready to spend. He suggests focusing on your existing audience through email and social media, avoiding ad spend, and notifying customers in advance about your deals. Creating a single landing page optimized with Prime Day keywords can also help attract traffic.

Scott advises making your offers compelling, emphasizing the personal touch of a smaller business compared to Amazon. Overall, tapping into the Prime Day shopping mindset can boost your sales during a typically slow season.

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Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-136-boost-your-shopify-sales-capitalize-on-prime-day-fever

Maintaining SEO Continuity in your Shopify Store20 Jan 202100:14:18

1/20/20 - Episode 46.  Learn how to keep Google Search up to date on the content of your store and ensure a smooth customer experience as your store evolves.

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Setting Up and Using Search Console with your Shopify Store06 Jan 202100:17:53

1/6/20 - Episode 45.  Learn how to connect Google's Search Console to your Shopify Store and maximize your SEO.

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Consult with Piano Gift Ideas23 Dec 202001:07:25

12/23/20 - Episode 44

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User Testing Your Shopify Store09 Dec 202000:16:44
A Conversation with Cattlemen's Coffee25 Nov 202001:07:41

11/25/20 - Episode 42

In this I episode, I sit down with Dillon Glenn of Cattlemen's Coffee.  We discuss his new business and his experiences with Shopify. 

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Let Your Customers Design Your Shopify Store11 Nov 202000:15:36

11/11/20 - Episode 41

In this episode, I'll explain how you can use the Minimal Viable Product (MVP) methodology in your Shopify store.  

  1. Do small changes step by step.  Getting something in front of real customers is more valuable than iterating on a solution in a vacuum without customers.
  2. Listen to what customers have to say about the changes.
  3. Each step should be informed by customer feedback.

This should result in a store that is easier for customers to purchase through, which leads to the ultimate store goals of increased conversion and Customer Lifetime Value.

SHOW TRANSCRIPT

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Recent Improvements from Shopify28 Oct 202000:15:23

10/28/20 - In this episode, I'll cover all of the major improvements that Shopify has rolled out in the past six months. 

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Video in your Shopify Store14 Oct 202000:18:00

10/14/20 - In this episode, we'll cover videos in your Shopify store.  What sort of videos to have.  Ways to host videos.  Tools to use.  Best practices.  And more.

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Why You Should Ignore the Shopify Speed Score30 Sep 202000:10:31

9/30/20 - In this episode, I'll explain why you should ignore the Shopify Speed Score and provide an alternative method to judge the performance of your store.

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SHOW LINKS

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Create a Marketing Calendar for your Shopify Store16 Sep 202000:15:54

9/16/20 - In this episode, I'll explain how to create the first marketing calendar for your Shopify store.

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SHOW LINKS

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Episode 135 - Shopify Flow: A Must Have App for Every Store19 Jun 202400:10:21

 6/19/24 - Episode 135

Episode Summary

In episode 135 of the Shopify Solutions Podcast, Scott Austin discusses the Shopify Flow app, a powerful tool for automating repetitive tasks in a Shopify store. Originally exclusive to Shopify Plus, it's now available to all Shopify users. Scott highlights how Flow can reduce errors and save time by automating tasks like tagging orders and managing inventory. He shares examples from clients and explains the key elements of Flow's visual workflow builder: triggers, conditions, and actions. The episode emphasizes starting with simple automations and gradually increasing complexity.

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Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-135-shopify-flow-a-must-have-app-for-every-store 

Setting up Shipping in Your Shopify Store02 Sep 202000:15:36

9/2/20 - In this episode, I'll cover the basics and the nuances of setting up the shipping rules in your Shopify store.

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Enhanced Collection Descriptions19 Aug 202000:18:29

8/19/20 - In this episode, I'll show you three different ways to improve the display of collection descriptions on your collection pages.  This episode is a bit technical.

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Edit Your Shopify Theme Code for the First Time05 Aug 202000:19:56

8/5/20 - In this episode, I'll walk you through all of the steps you'll need to take to make the first edits to the Liquid code of your Shopify store.

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Why I Recommend the Judge.me Reviews App22 Jul 202000:18:45

7/22/20 - In this episode, I'll cover what to look for in a reviews app, provide a simple recommendation (use the Judge.me app) and tell you how to get the most out of your review app.

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Review of Klaviyo eMail app for Shopify08 Jul 202000:18:41

7/8/20 - I'll explain why an email app is so important to your Shopify store.  Then I'll explain why I recommend Klaviyo for your email app.  And lastly, I'll go into some best practices on implementing Klaviyo.

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Let's Review Some Shopify Stores24 Jun 202000:48:25

6/24/20 - Listen to a review of the user experience of 3 Shopify stores.  Each store is selling high-ticket products, so they should be investing in their store experience.

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SHOW LINKS

Here are the stores reviewed:

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Glossary of Shopify Technical Terms10 Jun 202000:22:32

6/10/20 - Here's a beginner's tutorial on many of the technical terms that you'll come across managing a Shopify store.

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Shopify ReUnite Recap27 May 202000:10:08

5/27/20 - Hear a recap of the announcements that Shopify made at last week's Shopify ReUnite online video stream.

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Configuring Google Analytics for your Shopify Store13 May 202000:14:21

5/13/20 - Learn how to configure Google Analytics for your Shopify store to extract the most insights from the data.  Properly setting up GA takes some knowledge.  In this episode, we'll give you that knowledge.  As a result, your store will have has as good of metrics as the top Shopify stores do.

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CREDITS
These sites and articles were extremely useful in my research on this topic.

The Newest Features from Shopify29 Apr 202000:12:01

4/29/20 - Learn about the newest features from Shopify.  Also, we'll cover a couple of easy ways to increase trust in your stores.

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Episode 134 - Let's look at some Shopify Welcome Series05 Jun 202400:35:45

6/5/24 - Episode 134

Episode Summary

In Episode 134 of the Shopify Solutions Podcast, Scott Austin analyzes the Welcome eMail Series from three electric scooter brands: Voro Motors, Segway, and Niu. He reviews the content, design, and effectiveness of their emails, emphasizing the importance of personalization, brand storytelling, and high-quality imagery. Scott highlights best practices and areas for improvement, providing practical insights for creating engaging and effective welcome email series for Shopify stores.

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Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-134-lets-look-at-some-shopify-welcome-series

Determining the Next Business Priority for Your Shopify Store15 Apr 202000:19:45

4/15/20 - Learn how to determine what the next project should be for growing your Shopify business.

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Building Large Catalog Stores in Shopify01 Apr 202000:20:15

4/1/20 - Learn how to create a large catalog store in Shopify.

SHOW TRANSCRIPT

SHOW LINKS

  • Upwork
  • Excelify- Shopify app for importing Excel product files
  • Product Filter & Search - Shopify app for filters on collections and search results pages
  • Smart Tags - Shopify app that automates the tagging of products to conform to the store's taxonomy
  • Photos Resize - Shopify app that converts all product photos to a common aspect ratio

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How to Pick a Shopify Plan for Your Store18 Mar 202000:21:40

Learn how to pick the right Shopify plan for your business. 

3/18/20 - Learn how to pick the right Shopify plan for your business.

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Review of the Turbo Theme for Shopify04 Mar 202000:18:43

3/4/20 - Learn about the pros of cons of the Turbo theme for Shopify made by Out of the Sandbox

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How to find good consultants for your Shopify store19 Feb 202000:17:02

2/19/20 - Learn how to tell good Shopify consultants from the bad ones.

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Should you offer personalized products in your Shopify store?05 Feb 202000:15:24

2/5/20 - Learn the benefits of personalized products for your business and see if its the right thing for your Shopify store.

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Gift Cards in Your Shopify Store22 Jan 202000:11:17

1/22/20 - Learn how to improve the Gift Cards experience in your Shopify store.

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Protect Your Shopify Theme08 Jan 202000:12:48

1/8/19 - Learn about your options for backing up your theme.

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Starting Your Own Podcast25 Dec 201900:15:41
Step 2 of SEO for your Shopify Store11 Dec 201900:24:32

12/11/19 - Learn how to determine where to invest in SEO to grow your Shopify business.

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Show Transcript

Google Adwords keyword planner 

Google Analytics 

Alexa site info 

JadePuma's SEO Launchpad Program 



Episode 133 - Getting Your First 100 Sales22 May 202400:16:33

5/22/24 - Episode 133

Episode Summary
 In this podcast episode, Scott Austin discusses the challenge of achieving the first 100 sales for new e-commerce entrepreneurs. He highlights the importance of understanding product/market fit, which ensures that a product satisfies strong market demand and is well-positioned against competitors. Scott emphasizes the critical role of direct customer engagement, suggesting entrepreneurs conduct live conversations to gain deeper insights into customer needs and preferences. He recommends methods like calling abandoned checkouts, engaging previous customers, selling to friends and family, and participating in local markets and trade shows. These interactions are crucial for refining sales pitches and understanding effective messaging, ultimately helping to achieve initial sales milestones and prepare for future growth.

Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-133-getting-your-first-100-sales

Getting Data from Google Analytics27 Nov 201900:14:22

11/27/19 - Here are two different ways to get useful data from Google Analytics

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TOOLS USED

Google Analytics Dashboard Solution

Google Sheets Solution

DIY Cart Promotions13 Nov 201900:16:21

11/13/19 - Here's the quick and easy first step that every store should take for SEO.

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Step 1 of SEO for your Shopify Store30 Oct 201900:13:21

10/30/19 - Here's the quick and easy first step that every store should take for SEO.

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Review of the Flex Theme16 Oct 201900:21:12

10/16/19 - Hear my review of the new Flex theme by Out of the Sandbox.

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Text Content for Your Shopify Store02 Oct 201900:23:54

10/1/19 - Learn about the importance of your text content to your Shopify store and hear 11 different tips and tricks on creating compelling text content.

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Blogs in Your Shopify Store18 Sep 201900:24:34

9/18/19 - See the different ways that Shopify stores owners have used blogs to enrich their stores.  And learn some best practices for blogs.  Hint: its all about the content.

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Common Pitfalls for Shopify Stores04 Sep 201900:16:21

9/4/19 - Learn about common pitfalls for Shopify stores and how to avoid them.  I'll cover ten things that Shopify store owners that inhibit the growth of their business.  And I'll discuss ways to avoid these pitfalls.

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Theme Upgrades and Replacements21 Aug 201900:25:21

8/21/19 - The topic for this episode is upgrading or replacing your theme.  I explain when you should do them and when you shouldn't.  Then I'll cover the process and share some of my best practices.

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Wholesale in your Shopify Store07 Aug 201900:32:21

8/7/19 - The topic for this episode is wholesale. I'll cover the questions you need to ask yourself about the business rules for your wholesale business. Then I'll tell you a variety of different tools you can use to implement wholesale in your Shopify store.

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Chrome Tools for Shopify Store24 Jul 201900:13:35

7/24/19 - The topic for this episode is useful Chrome extensions.  I'll cover what Chrome extensions and where to get them.  And then I'll show you the eight Chrome extensions that I use when working with Shopify stores.

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Chrome Extensions

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Let's Review Some Shopify Stores08 May 202400:57:45

5/8/24 - Episode 132

Episode Summary
In this episode,  Scott Austin reviews three Shopify stores focused on men's shoes. In this mobile-only review, Scott evaluates stores named Big Shoes, Jay Butler, and Wide Fit Shoes, discussing their mobile optimization, SEO practices, and user experience. The review highlights specific elements like home page design, navigation, promotions, and product presentation, offering insights on how each store could improve its appeal and functionality to better meet customer needs.

SHOW LINKS

VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-132-lets-review-some-shopify-store

 HELP THE PODCAST

Leave a review - https://ratethispodcast.com/solutions 

About Pages in Your Shopify Store10 Jul 201900:20:06

7/10/19 - The topic for this episode is the about pages for your Shopify store. I'll cover a number of best practices including content, reporting, and best practices.  And I'll highlight some positive examples.

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Mentioned About Pages

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Establishing Trust in Your Shopify Store26 Jun 201900:19:31

6/26/19 - The topic for this episode is establishing trust. In this case, trust is the trust that visitors have or gain for your store. I'll explain why trust is important and list different techniques that you can use to establish trust with visitors to your Shopify store.

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Mentioned Stores

Mentioned Tools

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Images in your Shopify Store12 Jun 201900:13:59

6/12/19 - In this episode, I'm going to explain what you need to know on images for your Shopify store. I'll discuss the different image formats and which scenarios to use them in. Then I highlight the software that I use to create and edit images.

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Software

Shopify Apps

Tutorials

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