The Shopify Solutions Podcast – Détails, épisodes et analyse

11/20/24 - Episode 146

Episode Summary

This podcast episode tackles the myth of overnight success in e-commerce and emphasizes the importance of perseverance, focus, and steady progress for Shopify store owners. Host Scott Austin debunks the idea of quick wins and shares realistic advice for building a sustainable, profitable business. He encourages listeners to prioritize revenue-driving tasks over vanity metrics and highlights the importance of small, consistent improvements over time. Scott also introduces the JadePuma support program, offering long-term guidance for those seeking focused, meaningful growth on their e-commerce journey. This episode serves as both a reality check and a motivational guide for entrepreneurs committed to building a successful Shopify store.

Show Links 

• Jensen Huang quote - https://www.youtube.com/watch?v=XmlyGgH3Xnw
• Customer-centric focus - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-41-let-your-customers-design-your-shopify-store
• Shopify scorecard - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-131-scorecard-for-your-shopify-store
• Support Program Client Interview - https://jadepuma.com/pages/shopify-ongoing-support-programs
• JadePuma Support Program - https://jadepuma.com/pages/shopify-ongoing-support-programs

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-146-the-real-journey-to-shopify-success-it-s-a-marathon-not-a-sprint

11/6/24 - Episode 145

Episode Summary

In Episode 145 of the Shopify Solutions Podcast, Scott Austin discusses the integration of artificial intelligence (AI) into various business tools and its growing significance for Shopify store owners. He highlights how AI is now embedded in platforms like Shopify, email services, Loom, Notion, and Adobe products, enhancing functionalities such as auto-responses, video summarization, task management, and creative processes. Scott emphasizes his reliance on ChatGPT, noting its value in streamlining tasks within his agency. He advocates for consistency in using a single AI provider to build proficiency, comparing it to choosing between Apple and Android ecosystems. The episode underscores the importance of embracing AI tools to improve efficiency and effectiveness in managing Shopify stores.

Show Links 

• Chat GPT - https://chatgpt.com/
• Episode 96 - How to Kickstart Creating Copy for your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-store
• Episode 118 - AI Images in your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-118-ai-images-in-your-shopify-store
• Episode 122 - Using AI in Customer Support - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-122-using-ai-in-customer-support

Show Notes & Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-145-ai-as-your-shopify-companion

7/3/24 - Episode 136

Episode Summary

This episode highlights the benefits of creating your own marketing campaign around Amazon's Prime Day, even if you're not selling on Amazon. Prime Day, which generated over $12 billion in 2023, has conditioned consumers to seek deals in July. Major brands like Walmart and Target also run promotions during this time.

For Shopify store owners, Scott recommends leveraging Prime Day's buzz by offering unique deals to attract customers who are ready to spend. He suggests focusing on your existing audience through email and social media, avoiding ad spend, and notifying customers in advance about your deals. Creating a single landing page optimized with Prime Day keywords can also help attract traffic.

Scott advises making your offers compelling, emphasizing the personal touch of a smaller business compared to Amazon. Overall, tapping into the Prime Day shopping mindset can boost your sales during a typically slow season.

Show Links

• Episode 108 - Getting Started with eMail Campaigns for your Shopify Store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-108-getting-started-with-email-campaigns-for-your-shopify-store

Transcript

https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-136-boost-your-shopify-sales-capitalize-on-prime-day-fever

1/20/20 - Episode 46.  Learn how to keep Google Search up to date on the content of your store and ensure a smooth customer experience as your store evolves.

SHOW TRANSCRIPT

Show Links

• 404 Dashboard Report 
• Marketing redirect example - https://jadepuma.com/podcast
• Shopify Bulk 301 Chrome Extension 
• Search Console podcast episode 

1/6/20 - Episode 45.  Learn how to connect Google's Search Console to your Shopify Store and maximize your SEO.

SHOW TRANSCRIPT

Show Links

• Page Performance Episode
• Video on Connecting Google Analytics and Search Console
• Flex Theme - provides great structured data
• Google's Search Console

12/23/20 - Episode 44

SHOW TRANSCRIPT

Show Links

• Piano Gift Ideas

12/9/20 - Episode 43

Here's a detailed checklist for you to follow when doing user testing on your Shopify store. 

SHOW TRANSCRIPT

Show Links

• Evolve Skateboards USA
• Shopify Payments Test Mode
• Chrome Tools
  • Edit this Cookie
  • Facebook Pixel Helper
  • Loadify - Smart Image Downloader
  • Grammarly
• See Mobile View in Chrome Desktop
• Collection Template for Image Size Review
• Setting Up Google Analytics in your Shopify Store

11/25/20 - Episode 42

In this I episode, I sit down with Dillon Glenn of Cattlemen's Coffee.  We discuss his new business and his experiences with Shopify. 

SHOW TRANSCRIPT

Show Links

• Cattlemen's Coffee

11/11/20 - Episode 41

In this episode, I'll explain how you can use the Minimal Viable Product (MVP) methodology in your Shopify store.  

1. Do small changes step by step.  Getting something in front of real customers is more valuable than iterating on a solution in a vacuum without customers.
2. Listen to what customers have to say about the changes.
3. Each step should be informed by customer feedback.

This should result in a store that is easier for customers to purchase through, which leads to the ultimate store goals of increased conversion and Customer Lifetime Value.

SHOW TRANSCRIPT

Show Links

• Twyrl @ Home
• Bixby & Co.
• HotJar
• Google Analytics

10/28/20 - In this episode, I'll cover all of the major improvements that Shopify has rolled out in the past six months. 

SHOW TRANSCRIPT

Show Links

• Shopify ChangeLog - https://changelog.shopify.com/
• Local Pickup - https://help.shopify.com/en/manual/sell-in-person/pos-classic/shopify-pos-from-admin/buy-online-pickup-in-store
• Tipping for online orders - https://help.shopify.com/en/manual/checkout-settings/tips
• Local delivery - https://help.shopify.com/en/manual/shipping/setting-up-and-managing-your-shipping/local-methods/local-delivery
• Storefront sign maker - https://www.shopify.com/tools/signage-maker
• Delivery routes in Shopify Local Delivery app - https://help.shopify.com/en/manual/shipping/setting-up-and-managing-your-shipping/local-methods/local-delivery-app
• Shop app - https://help.shopify.com/en/manual/apps/apps-by-shopify/shop-app
• Google Captcha v3 enabled - https://help.shopify.com/en/manual/online-store/os/preferences#enable-or-disable-recaptcha-v3-for-contact-forms
• SMS support in Shopify Chat - https://help.shopify.com/en/manual/ping/shopify-chat#sms-messaging-using-shopify-chat
• Automated order lookup in Shopify Chat - https://help.shopify.com/en/manual/ping/shopify-chat#customer-experience
• Duplicating products - https://changelog.shopify.com/help.shopify.com/manual/products/add-update-products#duplicate-a-product
• New orders list - https://help.shopify.com/en/manual/orders/search-view-print-orders
• Google shopping app has moved to a channel - https://help.shopify.com/manual/promoting-marketing/create-marketing/google
• Can create or edit customers from the gift card issue page - https://help.shopify.com/en/manual/products/gift-card-products/issue-gift-card
• Product analytics on the product page - https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/product-analytics
• Share checkout links from mobile - https://help.shopify.com/en/manual/orders/create-orders#share-checkout-link-on-mobile-apps
• Improvements to product camera on mobile - https://help.shopify.com/en/manual/products/product-media/