The Savvy Seller with Kristen Doyle – Détails, épisodes et analyse

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One of the most challenging aspects of growing a successful business is hiring. Have you ever brought someone on board who looked great on paper but just didn't fit in with your team? This episode explores why hiring the right person goes beyond merely ticking off skill set boxes and why personality often trumps expertise. 

I share some of my personal experiences, the importance of initiative, problem-solving abilities, and integrity, and how starting with short-term projects can save you a lot of headaches in the long run. We also discuss when you must prioritize skills over personality, particularly for expert roles, and provide practical tips on using test projects during the hiring process. 

01:19 - Qualities you cannot teach to people

05:14 - When to prioritize skill set over personality

07:29 - Start with a test project 

10:51 - Sometimes, we need to make exceptions

12:17 - What comes next after hiring someone?

Links & Resources:

• Follow me on Instagram @kristendoyle.co
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your business
• Rate & review The Savvy Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode110

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. 

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training 

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Today, we're tackling a topic that many business owners struggle with, and that's knowing when it's time to hire help. If you've ever felt overwhelmed by to-do lists, burnout, or missed deadlines, this episode is for you. We'll discuss key signs that indicate it's time to bring additional team members on board to sustain and grow your business.

We'll also dive into the financial and strategic readiness required for hiring, and how to determine which tasks to delegate. Plus, get actionable tips on how to analyze your tasks and identify areas where hiring can make a significant impact. Tune in to gain clarity on the hiring process and take steps toward building a more efficient and scalable business.

01:16 - The different types of team members that you could hire
03:11 - When are you ready to hire and the money you will need to consider
05:47 - How to know if your business is ready for additional help
08:28 - What to hire out for
10:46 - Ready to scale your business?

Links & Resources:

• WordPress Care Plans
• VIP Design Day
• Profit First book (has free resources too)
• Follow me on Instagram @kristendoyle.co
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your business
• Rate & review The Savvy Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode109

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. 

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training 

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Today, we're diving into three ways you can boost sales without relying on social media. We'll explore three powerhouse strategies that focus on optimizing your product visibility, creating compelling long-form content, and nurturing a robust email list.

Whether you're selling on TPT, Etsy, or your own website, these tools will help you enhance your SEO, establish your expertise, and maintain engaging relationships with your customers, all while driving consistent traffic to your store.

01:16 - Using product SEO to get more sales
03:27 - Using long-form content
05:32 - My favorite way of creating long-form content: podcasting
06:26 - Creating long-form videos
07:27 - The most powerful tool in your marketing arsenal is your email list

Links & Resources:

• YDP affiliate link
• SEO for Teacher Authors
• Email episodes playlist
• Follow me on Instagram @kristendoyle.co 
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode101

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. 

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training 

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

If you know me then you know that I could talk about SEO, and how to leverage it for your business, all day long. However, there’s something else that teacher sellers like you really need to be doing in order to maximize your results and boost your sales. Can you guess what it is? 

It’s optimizing your product listings for better TPT conversion rates!

You see, SEO will bring traffic to your product listings, but that alone won’t increase your sales. We need to actually convert those browsers into customers.

It comes down to this simple (but super important) equation: Page Views x Conversion Rate x Price = Your Sales. This is why SEO and optimizing your product listings work hand in hand.

So, if you're unsure if you have products that need to be updated for a better TPT conversion rate, where do you start? First, you need to take your emotion out of the equation and look at the product objectively. Then, answer the five questions that I'm sharing in this episode in order to determine whether or not a product needs to be updated. Once you answer these questions, you will have a plan for making your updates so that you can increase your TPT conversion rate as soon as possible. 

1:26 The 3 factors you need to look at if you want to increase your sales

2:08 What the average TPT conversation rate is

3:25 5 questions you can ask yourself when it comes to looking at your products to decide which things need to be updated

7:12 Which should you work on first: product listing optimization or SEO optimization?

Sign up for The TPT Profit Booster Bootcamp: https://profitboosterbootcamp.com/

For the transcript, show notes, and a printable version of the 5 questions mentioned, head here: https://kristendoyle.co/episode12

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. 

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training 

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

You’ve heard me talk again and again about the importance of SEO, and for good reason! A solid SEO strategy can boost you to the top of search results for your resources and products whether you’re on Google, TPT, Amazon, Etsy, or YouTube. The key is understanding the search algorithm for the platform you’re on. 

Frustration often occurs when algorithm changes pop up, which has been happening a lot this year on both Google and TPT. As TPT sellers, I know a lot of you are worried about how these changes could affect your business. 

With Google and TPT both being the leaders in their industries it’s good to be in the know, so that you can make any necessary tweaks. Thankfully you’ve got SEO nerds like me to help you navigate these algorithm changes! 🤣

In this episode of The Savvy Teacher Seller, I’m diving into why platforms make algorithm changes, what “black hat SEO” is, how you can always make the best experience for your customers and readers by using proven SEO practices, and how to bounce back from negative results of search algorithm changes. 

1:01 The true purpose of a search engine, whether it’s Google or TPT

3:46 Why search algorithms change, and how we know an algorithm is changing

4:54 How you can keep algorithm changes from affecting your business too much

7:36 What to do if algorithm changes are negatively affecting your business, and when to expect results

Get on the waitlist for my course, SEO for Teacher Authors.

Register for the TPT Seller Virtual Meetup on September 17, 2022.

For the transcript and show notes, head here: https://kristendoyle.co/episode11

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. 

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training 

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

On episode 9 of The Savvy Teacher Seller, I shared my top 5 plugins that you should have on your WordPress site. Yes, certain plugins are a must when it comes to adding functionality to your website. However, the problems begin when you are using too many plugins, or the wrong ones!

Sometimes I work on a client’s website and see that they have 50+ active plugins, and most of them just aren’t necessary. It’s time to Marie Kondo your plugins and get rid of the ones that are not serving you.

I’ll make it easy for you by sharing the WordPress plugins not to install, so that you can delete them as soon as today. You’ll also find that some of your current plugins can do more than you think they can!

If this episode helped you identify which WordPress plugins not to install, and you’ve made a plan for cleaning them up, I want to hear from you! You can send me a message on Instagram @kristendoyle.co. 

1:11 The problems that occur when there’s too many plugins, and what to think about before adding any new plugins to your site

3:46 Top WordPress plugins not to install

6:25 Plugins with duplicate functionality 

10:17 Various functions that your page builder can do that you don’t need an additional plugin for

11:58 Today’s action step to start getting rid of unnecessary plugins without losing content

For the transcript and show notes, head here: https://kristendoyle.co/episode10.

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. 

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training 

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

One of the most frequently asked questions that I get from TPT sellers is, what are the must-have WordPress plugins that I should have for my website? If you’ve had the same question, then today is your lucky day because I’m answering it in this episode, as well as why the right plugins are so important!

If you have a WordPress website for your teacher seller business, then it’s important to know that you want to keep your site as lightweight as possible. This will ensure that your site runs quickly, and trust me, site speed matters! Did you know that if it takes 10-15 seconds for a page to load on your site, people are almost 200% more likely to leave your site? 

So how do you ensure that your WordPress site is functional, while still being lightweight? That’s where plugins come in. Installing the right plugins is crucial, and there’s a few must-have plugins I believe every site should have. Tune in to hear my top 5 must-have WordPress plugins for every site.

If you’d like these plugins installed for you, you can sign up for my WordPress Care Plan!

Be sure to check out next week’s episode to hear which plugins you don’t need, and should get rid of.

0:49 What a plugin actually is

2:13 The 5 types of must-have WordPress plugins every site should have, and specific recommendations

3:38 Why RankMath is one of my must-have WordPress plugins over Yoast for SEO

11:08 Your action step today to ensure you have must-have WordPress plugins installed 

For the transcript and show notes, head here: https://kristendoyle.co/episode9.

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. 

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training 

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Have you heard the buzz around Google Analytics 4? If not, I'm here to fill you in about the recent announcement that was made.

In short, the tracking code that most of our websites use to track analytics is being shut down. Everyone will be required to use the new Google Analytics 4 tracking to track their website data beginning July 1, 2023. Depending on when you're reading this, that date may seem far away. However, there are specific things I recommend that you do now to prepare for this change.

If terms like Google Analytics, tracking, and code sounds like another language to you, I've got you covered. I'm going to walk you through exactly what to do so that you don't lose all of your Google Analytics data when July 2023 rolls around. If you prefer to have me take care of this Google Analytics 4 update for you, head here!

1:03 Why you need Google Analytics for your teacher seller business

3:41 A simple explanation of Universal Analytics vs. Google Analytics 4

5:02 Why I’m recommending that you keep both versions of Google Analytics for now

7:31 Your action step to take today to ensure you have Google Analytics 4 installed

For the transcript and show notes, head here: https://kristendoyle.co/episode8.

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. 

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training 

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

As teacher sellers, we know that things are constantly changing and evolving. One of the latest updates is featured testimonials on TPT. If you’re a words of affirmation girl like I am, you’re going to love this!

Since I’ve been part of the beta for these featured testimonials, I’ve had the opportunity to play around with this new feature for the past few weeks and want to share my thoughts (and excitement) with you.

Featured testimonials on TPT brings a lot of new opportunity for even more conversions on your product listings. In this episode, I’m filling you in on the top things to consider when using featured testimonials so that you can leverage them in the best way possible!

One of the more underrated benefits of these featured testimonials is that it reminds us, as sellers, to focus on the positive reviews we’ve received on our products. If you have a favorite product review that you're highlighting in your store, share it with me on Instagram @kristendoyle.co!

1:08 The criteria used in order to pull good reviews to put in the featured testimonials on TPT

4:43 My recommendations on how to best use featured testimonials on TPT

9:09 One way to track how featured testimonials are affecting your sales and conversion rates

9:42 Your action step for this episode to help you get started with utilizing featured testimonials on TPT in the most effective way

For the transcript and show notes, head here: https://kristendoyle.co/episode7

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. 

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training 

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Ya’ll are in for a treat today because this is my very first guest episode! Better yet, we’re talking to someone who loves TPT data just as much as I do.

Jarrett Vaucher is on the show to chat about why TPT data is so incredibly important for growth in your business. When you get into the habit of being intentional about tracking your data, it will allow you to make data-driven decisions that will really move the needle in your business over time. In fact, optimizing what you already have in your store based on TPT data can make a much greater impact than adding new products!

If you are someone who doesn’t pay much attention to your numbers, I think this episode will convince you to start. The truth is, without looking at your TPT data, you have no solid understanding of what’s working in your store and what’s not.

Whether you already track your TPT data closely and consistently or not, you'll walk away with something new to try. Jarrett offers so much helpful advice on the reasoning behind collecting your TPT data, which data you should even be looking at, what to do after gathering data, and his best tips for low traffic sellers. You'll also hear our opinion on raising and/or lowering your prices and why you should be using less competitive keywords on TPT.

3:25 Why Jarrett is so passionate about looking at data for TPT businesses

6:54 The top 3 data points you should be tracking as a TPT seller, and how to know which action to take based on that data

10:27 Why previews are so impactful, and why you should be looking at them closely if you have an underperforming conversion rate

13:25 What to do if you have a low conversion rate, but already have a preview 

18:12 Common misnomers around TPT data 

20:30 Jarrett answers rapid fire listener questions submitted by teacher sellers like you

For the transcript and show notes, head here: https://kristendoyle.co/episode6

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. 

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training 

Check out my Everything Page at https://kristendoyle.co/everything