In this end-of-year power episode, Sheldon talks directly to new and emerging safety consultants who are asking the big question: “I know what to charge… but how do I actually get clients?”

He breaks down why so many EHS pros struggle to market themselves—coming out of an employee mindset, not wanting to “sell,” and hoping good work will magically create a full pipeline. Then he walks you through a simple, no-fluff 90-day marketing rhythm designed specifically for safety consultants who want more paying clients in 2026 without feeling sleazy or spammy.

You’ll learn how to:

• Turn your existing network (old employers, vendors, and peers) into real leads
• Use LinkedIn and simple content to be seen as the “go-to” safety person in your niche
• Create clear starter offers so people know exactly how to begin working with you
• Follow a weekly rhythm of outreach, posting, and real conversations that actually leads to contracts
• Use the end of the year to send check-in emails, offer Q1 packages, and jump-start your 2026 revenue

If your inbox has been too quiet and you’re ready to move from “invisible” to in-demand as a safety consultant, this episode gives you a practical game plan you can start using this week.

In this episode, Sheldon breaks down how to turn your safety expertise into clear, sellable consulting offers. Learn how to structure your 15-minute rule, what to give away for free, and how to turn your skills into real revenue. Want to go deeper? Download the free Package Your Expertise Worksheet at https://sheldonprimus.com/packages/

Keywords: mental health in safety, suicide in construction, Dr. Jay Allen, Sheldon Primus, safety FM, signal trilogy, ISO 45003, safety podcast, psychological safety, safety and trauma, safety burnout, safety culture, safety systems, behavior-based safety, human and organizational performance, safety and empathy, workplace stress, safety leadership, EHS mental health, construction safety suicide, performance improvement plan, safety management, occupational mental health, safety consultant podcast, safety awareness, safety and music, system pressure, safety book, hop vs bbs, signal transmission trilogy

In this powerful and vulnerable joint episode, Sheldon Primus sits down with Dr. Jay Allen—author of the Signal Transmission trilogy—for a deep conversation on the intersection of mental health, organizational systems, and safety. From system-induced burnout to suicide in construction, they expose the mental toll behind the clipboard.

This is more than a safety episode—it’s a raw, necessary reminder that behind every risk matrix is a human life. Topics include:

• Suicide prevention and stigma in the workplace
• Psychological safety and ISO 45003
• The truth behind performance improvement plans
• Music, trauma, and tattoos as storytelling
• Systemic pressure, empathy, and when it’s time to leave a job

You’ll laugh, reflect, and maybe tear up. This one stays with you.

In this episode, we delve into the upcoming changes to the Occupational Safety and Health Administration (OSHA) recordkeeping rule that took effect in 2023. OSHA is the agency responsible for ensuring safe and healthy working conditions for employees across the United States, and its recordkeeping requirements play a vital role in tracking workplace injuries and illnesses.

Sheldon discusses the key aspects of the updated OSHA recordkeeping rule and its potential impact on both employers and employees. Here are the main points covered in the podcast:

**1. Background on OSHA Recordkeeping:** The discussion starts with a brief overview of OSHA's recordkeeping requirements and why they are crucial for workplace safety. These regulations have been in place for several years, and their primary purpose is to monitor and analyze workplace incidents, enabling OSHA to identify trends, hazards, and areas that need improvement.

**2. The Need for Rule Change:** The podcast explains the driving factors behind the 2023 rule change. Changes in the workforce, emerging workplace hazards, and advancements in data collection and analysis are some of the reasons cited by OSHA for revising the recordkeeping guidelines.

**3. Key Changes in the Rule:** The episode outlines the significant modifications made to the OSHA recordkeeping rule. This may include adjustments to the criteria for recordable injuries and illnesses, changes in reporting timelines, updates to forms and documentation procedures, and the incorporation of new technologies for data submission.

**4. Impact on Employers:** Sheldon revised rule affects employers' responsibilities and the potential challenges they may face in complying with the new requirements. This section might touch upon issues like training for HR personnel, implementation of data collection technologies, and maintaining accurate records.

**5. Benefits for Employees:** The podcast emphasizes how the updated rule can enhance employee safety and well-being in the workplace. With improved recordkeeping, OSHA can identify hazardous trends faster, leading to better prevention strategies and safer working conditions.

**6. Industry Reactions and Compliance Concerns:** The episode touches upon the initial industry response to the rule change and any concerns expressed by businesses about its practical implementation. Common challenges and solutions for complying with the updated regulations are discussed.

**7. Ongoing Monitoring and Future Implications:** In the concluding segment, Sheldon emphasizes the importance of continuous monitoring and assessment of the rule's effectiveness. The episode also speculates on potential future changes to OSHA's recordkeeping requirements, given the dynamic nature of workplace safety.

Listeners will come away from this episode with a clear understanding of the OSHA recordkeeping rule change that will take place in 2024, its significance for workplace safety, and the responsibilities it places on employers. The episode aims to provide valuable information for businesses and individuals seeking to stay informed and compliant with OSHA regulations.

In this episode, Sheldon goes over the heat stress OSHA compliance letter. The Occupational Safety and Health Administration (OSHA) provides comprehensive guidance on preventing heat stress in the workplace. Their guidance aims to protect workers from the potentially dangerous effects of excessive heat exposure. OSHA's heat stress guidance emphasizes the importance of recognizing and preventing heat-related illnesses in the workplace. It highlights the significance of acclimatization, which allows the body to gradually adjust to working in hot conditions. OSHA recommends employers to implement heat acclimatization programs, especially for workers who are new to hot environments or returning after an absence. The guidance emphasizes the provision of water, rest, and shade to workers as key preventive measures. Employers are encouraged to provide cool and readily accessible drinking water and encourage workers to stay hydrated. They should also establish work-rest schedules that allow employees to take frequent breaks in shaded or air-conditioned areas. The guidance further advises employers to modify work practices to reduce heat exposure, such as rescheduling strenuous tasks to cooler times of the day and using mechanized equipment to minimize physical exertion in high temperatures.

OSHA's heat stress guidance also focuses on raising awareness among employers and workers about the signs and symptoms of heat-related illnesses. It highlights the importance of training workers and supervisors to recognize the early warning signs of heat exhaustion and heat stroke, which include dizziness, headache, fatigue, confusion, and loss of consciousness. Employers are encouraged to establish a heat illness prevention program that includes procedures for responding to heat-related emergencies. The guidance stresses the need for prompt medical attention in case of suspected heat-related illnesses and provides recommendations for first aid treatment until medical help arrives. OSHA also emphasizes the importance of monitoring workers for signs of heat stress and encouraging workers to report any symptoms promptly. Additionally, the guidance provides resources for assessing heat stress hazards in different industries and offers guidance specific to outdoor, indoor, and industrial environments.

Overall, OSHA's heat stress guidance provides a comprehensive framework for employers to protect workers from the risks associated with excessive heat exposure. By implementing the recommended measures and promoting awareness, employers can create safer and healthier working environments, reducing the incidence of heat-related illnesses and ensuring the well-being of their workforce. Listen to this episode for more on how to protect your workers from extreme heat.

In this episode, Sheldon speaks to Chief Operating Officer of NEBOSH and Vice President of INSHPO, Dee Arp. Dee and Sheldon speak about how NEBOSH faired during the pandemic with hybrid workspace, open book examinations for reduction of in-person testing, what is NEBOSH, strategic partnerships across the globe, and psychological safety in the workplace. Dee is a Chartered Safety and Health Practitioner of IOSH and a Fellow of the Chartered Institute of Educational Assessors. She has worked in occupational health and safety for more than 20 years and in her role as NEBOSH Chief Operating Officer, has responsibility for providing leadership on the development and assessment of NEBOSH qualifications and compliance matters. Dee holds a Certificate of Continuing Education (Principles and Practice of Assessment) from Cambridge University and is now undertaking the University’s Masters in Education.

INSHPO is the global voice for the occupational safety and health profession and acts as a forum for international collaboration among professional organisations to improve safety and health at work. Taking up the position of Vice President on 1 January 2023, marks the start of a four-year commitment to INSHPO during which Dee will become the President Elect, the President and the President becomes the Immediate Past President respectively. Source: https://www.nebosh.org.uk/our-news-and-events/our-news/neboshs-dee-arp-elected-at-vice-president-of-inshpo/

In this episode Sheldon speaks with Master Hydrogen Sulfide Trainer Stan Smiley. In this conversation, Sheldon and Mr. Smiley speak about the hidden dangers on Hydrogen Sulfide (H2S), H2S training and detergent suicide. Don't miss this revealing episode.

Sheldon speaks about the insatiable desire to have more safety and health designations or titles behind your name. In this episode the question is presented: "Do your really NEED another safety designation?

In this episode, Sheldon tells you how to use the Instructor Development Course (IDC) to grow your business. He also introduces the Hydrogen Sulfide IDC class online in July with Stan Smiley as the instructor. Visit Primus.training for more details.

When it comes to selling a safety consulting course, it's essential to emphasize the value and benefits that the course provides to potential customers. Here are some tips on how to effectively sell your safety consulting course: Highlight the course's benefits, Show real-life examples, Emphasize the instructor's expertise, Offer customized solutions, Use digital marketing, Offer discounts and promotions. By following these tips, you can effectively sell your safety consulting course and help potential customers understand the value and benefits of your offering.

ChatGPT from OpenAI has been a buzz in the global market. In this episode, Sheldon asks ChatGPT what are some limiting beliefs for those who want to quit their job and start a safety consulting business. ChatGPT replied: There can be several limiting beliefs that may prevent someone from leaving their job and starting their own business. Here are a few examples: 1) Fear of Failure 2) Lack of self-confidence 3) Financial concerns 4) Lack of support 5) Negative self-talk. Sheldon reviews his thoughts on these answers.

In this episode, Sheldon give you 5 ways to get a side gig in safety and health. Working on the side is where you do another job in addition to your current job. Most side gigs in safety leads to someone starting thier own safety consulting business. Here are 5 ways to get started: Upworks gig worker, safety consulting match making companies, host your own webinars, do you own weekend live classes, and start a podcast with sponsors.

Jim Poesl of Safety Wars drops in to talk with Sheldon about some of his recent guys. Topics have included the International Conference on Climate Change, Global Financial Crisis, Data hiding from OSHA, the OSHA general duty clause, Soverngn Immunity, and many more topics.

This week on the Safety Consultant with Sheldon Primus, Sheldon welcomes Rosie De Leon Nogueras, host of Boogie On Rosie Woman. Rosie opens up about her six-year sobriety journey, the challenges of breaking free from toxic relationships, and the surprising role music communities like Phish’s fellowship tables played in her recovery.

Together, Sheldon and Rosie explore:

• The courage it takes to choose yourself and leave unhealthy situations
• How music, fashion, and community can be tools for healing
• Rosie's journey from DUIs and rock bottom to thriving as a podcast host
• The importance of finding your people and support groups in sobriety
• Why positivity and persistence can change your entire path

Rosie’s story is a reminder that safety isn’t just about compliance or consulting—it’s about protecting your whole self.

In this episode, Sheldon gives reasons to have a contract with clients even if they are regular clients. In this day and age, there can be situations that can cause someone to stop services. If you don't have a well-defined contract, then you may be out of expected money from projects. Sheldon is reviewing the proper way to structure a contract for a safety consultant.

In this episode, Sheldon busts 10 common myths about OSHA compliance. Some of the questions answered are: Can OSHA shut down a job? Does the spoil pile make an excavation deeper? Can OSHA cite you for not following your company safety policies? Is an excavation a Permit Required Confined Space? Does OSHA have enforcement quotas? Don't miss this informative show.....and Sorry in advance OSHA.

In this episode, Sheldon gives guidance as to how to get into the safety and health field. Also, he introduces some of the audience to the International Framework for safety and health.

In this episode, Sheldon talks about looking into government spending to identify work opportunities.

In this episode, Sheldon reveals some hard truths about the new OSHA Compliance Safety and Health Officers (CSHOs). OSHA has been in a hiring frenzy to make up for nearly 5 years without leadership. The switch from the Donald Trump administration to the Joe Biden OSHA has been stark and aggressive. New CSHOs need to hit the ground running, but they may be under trained and not informed as to the 29 CFR 1904 standard or the Field Operations Manual 164. What can a consultant do to prepare for a new OSHA workforce that has to do compliance enforcement without experience?

In this week's episode, Sheldon goes over tips and tricks for OSHA recordkeeping, reviews the OSHA upcoming regulatory agenda changing the recordkeeping rule, and reviews the OSHA resources for injury and illness tracking. You can also get more help with OSHA recordkeeping with the online course: https://primus.freshlearn.com/checkout/Course/153

In this episode, Sheldon tells you the importance of the consultants getting continuing education for keeping your chops up.

Dr. Jay Allen returns on the podcast to help share his knowledge as a Ramsey Solution Financial coach to help us understand the baby steps to budgeting. Consultants work for themselves, so it is important for them to understand budgeting principles. Also, Jay and Sheldon talks about valuation for podcast when trying to price for advertising and many more topics.

It's Black History Month for the US and Sheldon reviews some statistics related to the black workforce. Also, he goes over the statistical and ethical makeup of people that hold the position of EHS professional.

In this episode, Sheldon goes over recertification guidelines for safety and health designations. There has been a lot of confusion on what CEUs and contact hours mean. So, Sheldon goes over how to retain your certifications.

This week on The Safety Consultant Podcast, Sheldon shares an honest and practical look at what it means to invest in yourself — especially as a safety consultant or aspiring entrepreneur in the EHS world.

Whether you're prepping to leave your job, building up credentials for better contracts, or just trying to stay ahead of the curve, this episode focuses on:

• Why training matters BEFORE opportunity shows up
• How to stack your credentials for proposal success
• Choosing the right certifications for your industry
• Leveraging employer-paid training while you can
• Strategic moves for consultants expanding globally

You’ll also hear Sheldon’s personal journey with international certifications like ISO 45001 and his current work on the OTHM Level 7 diploma with DBHSE International.

🎧 Short episode. Big mindset shift. Let’s level up.

In this episode, Sheldon gives guidance on what location works best for hosting your own events. Hotels are good for some events, but they are not the only option. Training locations don't have to be expensive, but they must meet the purpose of the training.

In this episode, Sheldon continues the conversation with Certified H2S Master Instructor, Stan Smiley. Stan gives stories of his time in oil and gas, emergency response, and case studies related to H2S exposure. If you are exposed to hydrogen sulfide, then this is a must listen episode for understanding this common hazard.

Happy New Year! It's 2023 and Sheldon starts the year off with a important interview with H2S Certified Master Trainer, Stan Smiley. Mr. Smiley is one of a rare group of safety educators that bear the distinction of excellence in this by being designated as a Hydrogen Sulfide (H2S) Master Instructor®, numbering less than 123 worldwide and of those, one of 41 currently certified. Primus Global Media will host a H2S Instructor Development Course this February 15-17, 2023. For more information: primus.training

Merry Christmas and Happy New Year!

In this episode, Sheldon invites you to send your questions to him via the show voice message line. Go to www.safetyconsultantpodcast.com and select the mic icon to leave a message for the show.

In this episode, Sheldon goes over 5 tips with setting up your 2023 consulting and training schedule. Avoid a bad situation before it happens by being intentional with scheduling your appointment and classes. Here are the 5 tips: 1. Schedule know things first a. Events b. Classes c. Family events/trips 2. Don’t plan anything too early in January 3. Try a 6 month schedule for more flexibility 4. Look for client projects for production downtime for early 2022 5. Match your calendar with the family calendar

A short message to open the holiday season.

In this episode, Sheldon continues giving tips on Zoom setup, Meeting tips, and Engagement methods.

Sheldon goes over some tips and tricks with Zoom. This is a 2 part episode to help get the most of your Zoom sessions.

In this episode, Sheldon reviews the OSHA.gov website and shows the hidden gems on the website. No matter where you are in the world, the resources found on the OSHA website will help your consulting business.

📌 Episode Description

LinkedIn was built for networking—but lately, it feels more like a spam factory. In this episode, Sheldon Primus dives into the frustrating rise of copy-paste sales pitches and constant cold DMs that flood professional inboxes.

With his trademark wit and honesty, Sheldon explains why this approach destroys trust, what authentic networking really looks like, and how you can stand out by building genuine professional relationships. He also shares an update on his new coaching program (Sheldon.Coach) and why the “Know, Like, Trust” principle is still the key to successful consulting.

If you’ve ever felt bombarded on LinkedIn or wondered how to cut through the noise, this episode is for you.

💡 Key Takeaways

• Why LinkedIn is slipping from networking into spam territory.
• The “Know, Like, Trust” principle—and why it’s missing from modern pitches.
• How volume-based sales tactics hurt real connection.
• Sheldon’s experience managing 10,000+ followers (and spam overload).
• Why authentic outreach still beats automation.
• A sneak peek at the Sheldon.Coach soft launch.

In this episode, Sheldon reviews the OSHA outreach training program requirements, gives pricing guidance or 10 & 30 hour outreach training, and shows how to upsell an outreach training job to compliance training work.

in this episode, you get 5 tips on how to stay "top of mind" for your clients. These practical tips can yield repeat business.

In this episode, Sheldon goes over the OSHA Compliance Assistance Specialist Tool. This tool can be used for your safety consulting business to get your new or prospective client to be OSHA compliant. This is a step by step tool used to assist business owners with understanding what is necessary for OSHA compliance in their specific industry.

Many people have been contacting Sheldon about how to start a safety consulting business. This episode gives reasons and tips for starting your own safety consulting business.

Episode recorded in Florida during hurricane Ian.

In this episode, Sheldon gives an update on the podcast release. He is looking for listener input on which day to release the podcast. You can contact Sheldon before 9/25/22 at sheldon@sheldonprimus.com

Sheldon interviews Dr. Todd Conklin about his new book with Dr. Sidney Dekker, "Do Safety Differently." During the conversation, Sheldon and Dr. Todd talk about defining safety differently, the faulty H.W. Heinrich's safety pyramid, possible dangers of wearable safety technology, safety metrics abuse and many other pressing safety topics. "Do Safety Differently" is the right book for the right time in safety.

In this episode, Sheldon answers another question from the US Safety Facebook group. A member asked if there was good resource for learning how to read the US OSHA Code of Federal Regulations (CFRs). He goes over the OSHA website to explain how the CFRs became laws and the best way to interpret the codes. Visit OSHA.Coach for the upcoming OSHA Compliance Help workshop.

In this episode, Sheldon goes over 5 creative ways to get clients and 5 creative ways to retain clients. This question was brought up from the Safety Consultant Facebook group. You can also get more tips by attending the Safety Consulting 101 virtual event. www.sheldonprimus.com/events

It's time for the OSHA update for the summer of 2022. Sheldon goes over the latest on OSHA with compliance assisstance and enforcement. This summer has OSHA asking for comments on a new heat stress prevention standard. OSHA is also taking on suicide prevention and trenching fatalities in the summer. Also, the fatality tracker is back on the OSHA website. That means a return to Obama era thinking for OSHA.

In this quick but powerful episode, Sheldon Primus challenges you to identify and commit to your one big thing before the year ends. Whether you’re writing a book, securing a big client, or finally launching that new program, Sheldon shares why August through November is the critical window to focus, plan, and execute. With his own example of launching Sheldon.Coach, Sheldon guides you to set timelines, build accountability, and finish the year strong.

The US OSHA is having its annual Safe and Sound Week 8/15-8/21. Safe and Sound week is a nationwide event that recognizes the successes of workplace health and safety programs and offers information and ideas on how to keep America's workers safe. This week should be used to start safety initiatives, check on existing safety and health programs, and get workers to participate in safety activities. Sheldon gives you some ideas for this week. Also visit www.sheldonprimus.com/events to learn about 2 events happening in September.

Sheldon interviews Joshua Veninga, the VP of Strategic Partnerships with Viewstub. Sheldon has been using the Viewstub platform for several years. Joshua reviews the benefits of viewstub, creativity of the software, and outstanding customer service. Virtual event, in-person events, and hybrid events are back in full force. Viewstub will get you looking like a giant organization even if you work alone. https://viewstub.com/signup/sheldonprimus

Part 2 of the co-interview between Sheldon Primus and Allen Woffard. They continue their talk about consulting, podcasting, training tips, stress relief aids, essential oils, and a lot of stuff. You can take the Safety Consultant Blueprint course: www.safetyconsultantblueprint.com