The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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How to escape ineffective content marketing: Nemanja Zivkovic
Épisode 21
lundi 23 octobre 2023 • Durée 01:03:10
In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Introduction
02:40 - Why people underestimate what it takes
06:00 - Lack of a coherent marketing strategy
09:00 - Is more content good or bad?
14:10 - What's the first to fix when it comes to content
20:00 - Challenges in uniting data (Question Sponsor: Outfunnel)
24:10 - How to compete with content
28:07 - How in-person events contribute to influential content
33:50 - How to think about content promotion
43:20 - Expect content to become more entertaining
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
🔗 https://www.saas-sprints.com/
➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
🔗 https://www.saas-sprints.com/podcast/
🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀
➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew
➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY
➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0
➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co
➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs
➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE
➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
Thank you for listening to: How to Escape Ineffective Content Marketing | Nemanja Zivkovic | The SaaS Sprints Podcast | Ep #21
#SaaSContent
#ineffectivecontent
#NemanjaPodcast
#SaaS
#SaaSSprintsEp21
𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:
nemanja podcast
escape ineffective content marketing
the saas sprints podcast episode 21
mastering saas content marketing
effective saas content strategies
content marketing in the saas industry
ep #21 of the saas sprints podcast saas content marketing
Escape the noise | Master SaaS Content Relevance: Casey Hill
Épisode 20
lundi 9 octobre 2023 • Durée 52:05
In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience.
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
0:00 - Introduction
01:21 - Importance of Building a Media Company
07:38 - Considerations for Small Marketing Teams
08:57 - Skimmability and Digestibility of Content
19:01 - Creating a Distribution Plan
23:54 - Leveraging Customer Stories and Data
31:22 - Effective Strategies for Loyalty Stage Churn
➟ Google Podcasts 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZThkNzhlYjYtMGZmYi00NGJiLWE3NzctODY3NTQwYzA2NTlj
Amplify your brand narrative with content: Morgan J Ingram
Épisode 11
lundi 17 juillet 2023 • Durée 39:54
In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level.
Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy.
If you're looking to beef up your brand narrative and marketing efforts, then this episode is a must-listen!
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro
01:35 - What is narrative led growth
03:26 - Who sets the tone?
06:37 - Video framework for prospecting
10:12 - What it takes to be a great content creator
14:23 - Angel Falls Method for content repurposing
17:25 - What makes Angel Falls Method different
19:20 - Not every employee will advocate your brand
20:15 - Executives need to be advocates
23:20 - Why Lavender is successful on social media
24:36 - How to advocate without losing authenticity
28:10 - Rapid Fire
38:22 - Connect with Morgan on LinkedIn
39:00 - Parting msg: Try one experiment this year that you're afraid to do
Paralyzed from the neck down, yet drives millions in website traffic: Jon Morrow
Épisode 10
lundi 10 juillet 2023 • Durée 28:48
In this episode, Jon Morrow, the founder of SmartBlogger, shares the ultimate web traffic strategy for growing your business. Jon is completely paralyzed from the neck down and controls his computer with voice, but that hasn't stopped him from creating content that drives traffic in millions and also translates to revenue.
Jon shares everything you need to know to achieve explosive growth online, from building targeted traffic to creating high-demand content. If you're looking to scale your content and better understand how to use generative AI for content creation, you need to check out this episode of The SaaS Sprints Podcast!
By the end of this episode, you'll have everything you need to implement Jon Morrow's ultimate web traffic strategy and achieve much-deserved success for all your efforts.
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro
01:40 - Jon's journey into content writing
02:50 - Teaching content writing
04:02 - Business model for content writing services
06:07 - Approach to writing headlines
09:57 - When viral content translates to revenue
11:45 - How virality is built into content
14:47 - Gaps to fill as a content writer
16:48 - It's not a distribution problem
17:35 - Rapid Fire
26:50 - AI content created well can be indistinguishable from top 1% writers
In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more.
If you're looking to improve your conversion, and the overall growth, then this episode is for you.
By the end of this episode, you'll have everything you need to start mastering growth experiments and achieving your growth goals!
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro
01:20 - Why 1 out of 5 growth experiments fail?
03:18 - Why run growth experiments in isolated manner?
05:49 - When and when not to run tests?
09:48 - Relationship between experiments & bottom line
11:40 - The MeetUp case study
15:15 - Framework for running growth experiments
19:20 - Why isolate elements in an experiment?
22:00 - CRO isn't all abt changing button colors
23:38 - Building what people want is tough
27:49 - Product launches and marketing launches are different things
31:09 - Rapid Fire
41:02 - Connect with Andres Glusman on LinkedIn
41:44 - Parting msg: Hone in on the things that matter and work
💌 Connect with Andres Glusman 💌
➟ Linkedin 🔗 https://www.linkedin.com/in/glusman/
Also, please listen to the episode on:
➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-master-growth-experiments-andres-glusman/id1686734014?i=1000619168219
Unlock the secrets to memorable content with AI: Ryan Law
Épisode 8
lundi 26 juin 2023 • Durée 32:55
In this episode, Ryan Law, the CMO at Animalz, shares content marketing frameworks and the secrets to creating functional as well as unforgettable content using AI. You'll learn how to create engaging and shareable content, without wasting precious time and resources.
If you're looking to create better content, be it videos, or thought leadership, or any content showcasing your unique perspective and POV, then this episode is for you!
By the end of this episode, I'm sure you will have all you need to produce high-quality content that'll stand out from the rest. Tune in and learn from the man himself!
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro 01:30 - How to reverse the damage of shallow content 03:17 - The move from SEO content to POV content 04:29 - The antidote to too much AI generated content 06:02 - How to create quality thought leadership content 08:32 - Executing thought leadership 10:27 - Ryan's best performing content in 2023 12:07 - Using AI the right way in content creation 15:30 - Be aware of the possible misinformation 17:17 - From content writer to CMO in 5 years 19:37 - When should you outsource content 21:45 - Setting the right expectations with content agencies 22:16 - Rapid Fire 31:36 - Connect with Ryan Law on LinkedIn 31:57 - Parting msg: It's time to create interesting, fun & opinionated content
➟ Google Podcast 🔗 https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YTFkYjMzNWMtMjA0MC00NDBhLTlmNWQtZThjOTRmNGJhYWY2
Is your product positioning working? : April Dunford
Épisode 7
lundi 19 juin 2023 • Durée 01:03:31
In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more.
She also throws light on when and how frequently should an organization test and adjust their positioning.
If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you!
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro
01:29 - When are you ready for positioning
04:13 - How many customers before you validate positioning
06:45 - Transitioning the positioning story from founder-led
09:59 - April's client qualification process
13:48 - Positioning when people don't realize they have a problem
16:54 - Educating the market
20:00 - The need for a cross-functional team
23:28 - What people don't get about boiler plates
25:55 - How often should you reposition your product
29:54 - What do you reposition for?
34:58 - Sales Pitch: the book overview
40:22 - Positioning shouldn't live in the marketing side of the house
✨ Also, please listen to episode on: ✨ ➟ Apple🔗 ➟ Spotify🔗 ➟ Google Podcast🔗
How to build $2m pipeline using content-led evangelism: Nick Bennett
Épisode 6
lundi 12 juin 2023 • Durée 26:34
➟ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you!
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro
01:20 - Journey from field marketing to event led growth
04:10 - The rise of event led growth
06:30 - What is event led intent?
08:06 - How content works in events
09:11 - How Airmeet does 26 events a quarter
10:40 - Event KPIs
13:22 - How to apply the people-first mindset into action
Go from 0 to 25k in web traffic in 6 months: with Jakub Rudnik
Épisode 5
lundi 5 juin 2023 • Durée 40:55
In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign.
In this episode, Jakub covers the following topics:
How content marketing strategy is different for horizontal SaaS vs. Vertical SaaS
His scalable method for arriving at content topics and aligning it to marketing goals
How to measure content success, and a lot more.
If you're looking to increase your website traffic quickly and also improve conversion, then this episode is for you!
Chapters:
00:00 - Intro
01:36 - Content approach at G2 vs.Scribe vs. ActiveCampaign
05:33 - Choosing content marketing topics
10:11 - Customer language vs keyword search volume
12:25 - Content marketing approach at ActiveCampaign
14:46 - When and when not to use AI for content creation
16:48 - Content strategy for horizontal SaaS vs. vertical SaaS
19:47 - Most important content metric to measure
23:00 - Intent and conversion percentages
24:53 - LinkedIn's role in the content marketing mix
29:10 - Rapid Fire Questions
39:30 - Connect with Jakub on LinkedIn
40:00 - Parting msg: Try to find ways to solve problems with content
🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
Content and pricing lessons from customer churns : Andrus Purde
Épisode 4
lundi 29 mai 2023 • Durée 27:51
➟ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product.
Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the role of content, to capture as well as generate demand, attract the right customers who'll find value using Outfunnel, so that the churn rate is at a minimum.
This is sure to be invaluable information for all founders and leadership teams of all levels, from startup to mid-size business to enterprise.
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro 01:46 - The role of content from a founder perspective 03:31 - If everyone uses AI for content creation 04:53 - Outfunnel's inbound-outbound mix 06:05 - How category awareness impacts marketing mix 06:42 - Content strategy and how to choose topics 08:30 - Expectations from content 10:05 - Organic and direct traffic as sources 12:50 - Defining lead sources 13:38 - Using data and content to improve customer experience 17:41 - Rapid Fire Questions 26:37 - Connect with Andrus on LinkedIn 27:08 - Parting msg: Build relationships
💌 Connect with Andrus Purde💌 ➟ Linkedin 🔗 https://www.linkedin.com/in/andruspurde/
➟ The Sprinter (newsletter) https://www.linkedin.com/newsletters/7063723586229858304/
🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
Podcasts Similaires Basées sur le Contenu
Découvrez des podcasts liées à The SaaS Sprints Podcast (Content Marketing Podcast). Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
🔗 https://www.saas-sprints.com/
➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?
🔗 https://www.saas-sprints.com/podcast/
🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀
➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 🔗 https://youtu.be/lIdc8nm9vew
➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY
➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0
➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co
➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs
➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE
➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.
You talk to us, and we deliver -- without losing anything in the game of telephone.
➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YzM4YzUwNDUtYjkzZi00OTdmLWJjYzEtZDVmYTBhYjFiODhk
🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
🔗 https://www.saas-sprints.com/
🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀
➟ Unlock the secrets to memorable content with AI | Ryan Law | The SaaS Sprints Podcast | Ep #8 🔗https://youtu.be/MtEtbjQn2tQ
➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0
➟ How often should you re-evaluate your product positioning 🔗 https://youtube.com/shorts/0xJ-jg1wnt4
➟ Turn your events into content - here's how! 🔗 https://youtube.com/shorts/XSrmgrNh0W8
➟ The Secret to ClickUp's Success Against Jira Revealed! 🔗 https://youtube.com/shorts/2II8J1pMqUY?feature=share
➟ Subscribe to our newsletter 'The Sprinter' https://www.linkedin.com/newsletters/7063723586229858304/
🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: content marketing event led growth evangelism the saas sprints podcast demand generation b2b marketing lead generation sales pipeline revenue
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
