Welcome to The Revenue Room™, brought to you by H2K Labs. Our podcast is designed for CEOs and their revenue-critical executive teams leading media, events, data/info, and marketplace businesses. We focus on boosting revenue, enhancing profitability, and elevating enterprise value. Each episode delves into cutting-edge data-driven strategies to accelerate revenue, manage risks, and establish scalable, predictable processes. We also discuss elevating revenue to the core of operational excellence, empowering you to consistently outperform your competitors.
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The Revenue Room™ with Jane Qin Medeiros, EVP, Industry Dive
Saison 1 · Épisode 11
mercredi 28 août 2024 • Durée 34:02
Heather talks with Jane Qin Medeiros, General Manager/EVP at Industry Dive and studioID. In this episode, Jane shares how these companies are combining niche audience data with cutting-edge content marketing to drive significant revenue growth.
Jane is an executive advisory board member of H2K Labs' new C-suite network, Revenue Room™ Connect. Revenue Room™ Connect helps leaders in media, events, data/information and marketplace businesses fuel enterprise value by leveraging data, digital and AI.
Here are some key takeaways:
Understanding Your Audience: "The ability to understand not just who the audience is but also what they care about—and, just as importantly, what they don’t care about—allows us to deliver content that is both timely and impactful."
Leveraging AI Wisely: "We don’t have to be first to market with every new technology, but we do want to ensure that any technology we adopt supports our core values of quality, credibility, and audience engagement."
Proving ROI in Content Marketing: "By taking a holistic approach to ROI, we ensure that our content marketing efforts are not only effective but also clearly linked to the client’s broader business objectives."
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
The Revenue Room™ with Denise Medved, CCO, Informa Markets
Saison 1 · Épisode 10
mardi 30 juillet 2024 • Durée 36:11
Heather talks with Denise Medved, Chief Commercial Officer, Informa Markets North America. This episode explores Medved's extensive career in the B2B and B2C events industry, her current role at Informa, and the challenges and opportunities in leveraging data for revenue growth and business transformation in the events sector.
Denise is an executive advisory board member of H2K Labs' new C-suite network, Revenue Room™ Connect. Revenue Room™ Connect helps leaders in media, events, data/information and marketplace businesses fuel enterprise value by leveraging data, digital and AI.
Key points from the discussion:
• Medved's diverse career path led her to her current role at Informa, where she focuses on creating consistency across multiple business units.
• Informa Markets was created through several acquisitions, resulting in complex data environments and multiple instances of Salesforce CRM.
• Medved's primary mission is to focus on sales excellence and enablement, maximizing efficiencies and optimizing revenue growth through data and technology.
• The company standardized opportunity records in Salesforce across all business units, creating consistency in forecasting and reporting.
• Informa is using talent assessment tools combined with performance data to ensure the right people are in the right sales roles.
• The importance of understanding different data sources, definitions, and appetite for change when implementing new data-driven processes.
• Medved emphasizes patience, empathy, and clear communication when driving organizational change and adopting new technologies.
• The growing importance of data in driving business decisions and the excitement around CEOs embracing data-driven approaches.
The discussion highlights the critical role of data in transforming B2B media and events businesses and demonstrates the challenges and opportunities of standardizing data practices across a large, complex organization. It underscores the importance of strategic data management, sales enablement, and change management in driving revenue growth and business value in the modern events industry.
Official Trailer for The Revenue Room™ by H2K Labs
vendredi 2 juin 2023 • Durée 01:19
Our podcast is designed for leaders who run two-sided business models and are seeking to monetize data while driving profitable growth.
In each episode, we delve into the latest strategies and insights on using data to accelerate revenue, identify risks, establish a revenue center, and more within your business.
Our goal is to assist you in creating a data-driven culture and driving a strategy for revenue growth. We cover everything from discovering new revenue streams to implementing data-driven practices within your organization
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
The Revenue Room™ with Kate Spellman, CCO, Questex
Saison 1 · Épisode 9
lundi 22 juillet 2024 • Durée 43:41
Kate Spellman, Chief Commercial Officer at Questex, discusses the transformation of the B2B media industry and the importance of data and technology in driving revenue. She highlights the need for businesses to be data-driven and to focus on delivering a great customer experience. Kate also emphasizes the role of AI in value creation and the challenges of implementing AI in the industry. She shares how Questex uses data to empower its commercial team and drive better customer results.
Kate is an executive advisory board member of Revenue Room™ Connect, H2K Labs' new professional network for CEOs and their revenue-critical C-Suite teams leading multi-sided business models such as media, data/information, and marketplaces. Kate is excited to join H2K Labs at our upcoming event, RevvedUP 2025, on February 25-27, 2025 in Sarasota, FL where we'll delve deeper into enhancing enterprise value through data, digitalization, and AI with C-Suite leaders.
Takeaways
The B2B media industry is undergoing transformation, and businesses need to be data-driven and focused on delivering a great customer experience.
AI is playing a significant role in value creation, but implementing AI in the industry presents challenges.
Data empowers the commercial team at Questex to drive better customer results and make informed decisions.
Using AI tools like Gong can help with sales training and improve sales performance. Gong is a powerful tool for analyzing sales calls and improving sales strategies.
SDRs can leverage data to identify prospects and personalize their outreach, making their role more exciting and compelling.
Using data effectively can help businesses provide better value to customers and improve ROI.
The rapid pace of technological change and data sprawl present challenges for the industry.
The skills needed in the industry are evolving, and attracting the right talent is a challenge.
Staying true to core values while adapting to industry changes is essential for success.
Chapters00:00 Introduction and Background06:12 Overview of Questex's Business Lines08:54 The Transformation from CMO to Chief Commercial Officer11:43 The Impact of AI on the Industry13:51 The Importance of Being Data-Driven18:24 Private Equity and Value Creation20:17 Using Data to Empower the Commercial Team
The Revenue Room™ with guest Amy Roman, Founder & CEO, AmplifyGTM
Saison 1 · Épisode 8
vendredi 7 juin 2024 • Durée 43:14
Welcome to The Revenue RoomTM, where we explore the critical roles that drive business growth and success. Hosted by industry expert Heather Holst-Knudsen, each episode explores the multifaceted world of revenue generation, from marketing and sales to customer success and strategic partnerships.
In this episode, Heather sits down with Amy Roman, CEO of Amplify GTM, to discuss the intricacies of driving sustainable revenue growth in B2B environments. With her rich background spanning consumer packaged goods to IT-managed services, Amy brings a wealth of knowledge and actionable insights.
Whether you're a business leader aiming to scale your organization, a sales professional seeking to enhance your skills, or simply someone interested in the dynamics of revenue generation, this discussion is filled with practical advice to help you align your teams and strategies for optimal performance.
Heather and Amy discuss:
Balancing Art and Science in Revenue Growth: Combining data utilization with gut instincts.
Customer Pain Points and Challenges: Techniques for understanding and addressing customer pain points.
Data Activation Challenges: Overcoming obstacles in understanding and actioning data for revenue growth.
Aligning Roles and KPIs: Why you need to align critical roles with KPIs.
Sales and Marketing Alignment: Addressing common misalignments between these departments.
Customer Centricity: The role of customer success and service delivery based on organization size.
The Role of a Chief Revenue Officer (CRO): Skills, experience, and responsibilities for success
Maximizing Customer Spend: Importance of cross-selling and upselling within account management teams.
Tune in to gain valuable perspectives and actionable tips that will empower you to unlock your company's full potential and stay ahead in the competitive market.
Don't miss this episode if you are looking to refine your go-to-market strategy, enhance team alignment, and drive sustainable revenue growth. Subscribe to our channel on h2klabs.com for more insights and upcoming episodes.
About Heather Holst-Knudsen
The Revenue Room™ with Thomas Bohn, President & COO, Advanced Home Improvement Media
Saison 1 · Épisode 6
mercredi 15 mai 2024 • Durée 43:18
In the latest episode of the Revenue Room™ Podcast, we had the pleasure of hosting Thomas Bohn, President and COO of Advanced Home Improvement Media. Tom shared the company's fascinating growth trajectory, the inspiring company culture amidst accelerated change, and strategic plans to leverage digital solutions and data to diversify revenue streams and create unique customer value.
Key Takeaways:
Data and Analytics: The crucial role they play in driving business growth.
Innovative Digital Solutions: Transforming the home improvement industry with cutting-edge technology.
AI and Customer Experience: How Advanced Home Improvement Media utilizes AI and data to enhance customer interactions.
Local Sales Team: The importance of having a strong, localized sales force and personalized customer interactions.
Future Trends: Exploring pet-friendly home solutions and upcoming trends in the home improvement sector.
Tom highlighted their innovative approach to connecting homeowners with top-notch contractors, home improvement service providers, and potential partnerships with lending institutions to streamline the financing process. He shared an exciting vision where users can upload photos of their kitchens, receive tagged product suggestions, and finance their projects seamlessly with the Home Mag Dream Card.
"Our mission is simple – to clear the path and facilitate a smooth, enjoyable customer experience. We don't sell leads; we sell facilitation and connection, sparking creativity and empowering homeowners on their renovation journeys."
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on .
Fireside Chat - Leveraging Data for Enhanced Profits & Valuation
Saison 1 · Épisode 5
mercredi 13 décembre 2023 • Durée 50:53
This podcast, hosted by Heather Holst-Knudsen, gathered leaders in the B2B media, events, and information industry to discuss the critical role of data in enhancing business value and navigating mergers and acquisitions. The conversation explored how the importance and use of data have evolved in recent years, particularly in the context of company valuations and M&A activities.
Participants included Kerry Gumas, CEO @ Metacomet Advisors, Reed Phillips, CEO @ Oaklins DaSilva+Phillips, Mark Zadell, Strategic Finance Executive, Thomas Pecht, Principal @ PMS Inc., and Tom Kemp, Chairman & CEO @ Northstar Travel Group.
Key points from the discussion:
• Data valuation has become a crucial pillar in M&A due diligence, with buyers now expecting more sophisticated data analytics and metrics.
• There's a shift towards evaluating leading indicators like Customer Acquisition Cost, Net Revenue Retention, and Lifetime Value, beyond traditional lagging metrics.
• The quality and organization of a company's data can significantly impact its attractiveness to buyers and overall valuation.
• Native digital media businesses tend to be more attractive than those with a high percentage of legacy print revenue.
• Performance marketing and first-party data are becoming increasingly valuable, especially with the phasing out of third-party cookies.
• Diversification beyond traditional advertising models is advisable, with a focus on recurring revenue streams.
• The M&A market is expected to improve in 2024, with more willingness from both buyers and sellers to close deals.
• The quality of the asset, including its data infrastructure and management team, remains paramount in determining valuation.
As the industry continues to evolve, businesses that effectively leverage their data, both for internal improvements and external monetization, are likely to see higher valuations and more successful M&A outcomes. The discussion emphasized that while market conditions play a role, the fundamental quality of a company's data infrastructure, revenue models, and management team remains crucial in determining its value and attractiveness to potential buyers or investors.Are you interested in joining Revenue Room™ Connect, the first C-Suite network for CEOs and their revenue-critical C-Suite teams in media, events, data/information, and marketplace sectors? We focus on turbo-charging enterprise value using data, digital, and AI.
The Revenue Room™ - The Journey to Revenue Excellence
Saison 1 · Épisode 4
mercredi 25 octobre 2023 • Durée 52:08
Everyone is talking about RevOps, revenue intelligence, making more revenue happen with less, gaining pricing power, and data-driven sales empowerment. This requires organizational alignment, pipeline, process & product standardization, and culture change. And, of course, a single source of revenue truth data strategy.
Guest Speakers:
Denise Medved, Chief Commercial Officer of Informa Markets, North America
Matt York, CEO, The Channel Company (CRO of Foundry at the time of the recording)
Key Topics Discussed:
The importance of data-driven selling in B2B organizations
60% of B2B sales organizations will transition to data-driven selling by 2025
Data-driven organizations are more profitable, attractive to investors, and have better customer health
Revenue as a business process
Four components of the revenue framework: a. Revenue operating plan b. Aligning revenue-critical roles c. Aligning KPIs and outcomes d. Standardization
Revenue Kaizen: Continuous improvement in revenue operations
The importance of starting small and scaling
Identifying who can adapt to changes and who may resist
Aligning revenue-critical roles
Connecting marketing, sales, customer success, and product teams
Creating a customer-centric approach
KPIs and outcomes for revenue-critical roles
Importance of connecting all roles to revenue targets
Using data to track and optimize performance
Standardization in revenue operations
Importance of standardizing data, processes, and products
Enabling better comparison and decision-making across the organization
Operating principles for revenue excellence
Leadership commitment
Data-driven decision making
Customer obsession
Forecasting as a core competency
Building revenue capabilities
Single Source of Truth Bootcamp
Saison 1 · Épisode 2
mardi 3 octobre 2023 • Durée 48:20
Here are suggested show notes for this Bootcamp on developing a single source of truth (SSOT) in media and event organizations:
Title: Developing a Single Source of Revenue Truth in Complex Data Environments
Key Topics Covered: - Introduction to the concept of a single source of truth (SSOT) for revenue data - Value creation and tracking through SSOT implementation - Steps for developing SSOT tools and technology - Common pitfalls to avoid when implementing an SSOT strategy - Importance of "right data in, right data out" approach
Main Points:
1. Definition of SSOT: A centralized platform containing trustworthy, clean, and meaningful data from across the organization.
2. Benefits of implementing an SSOT: - Improved operational efficiency - Increased revenues and customer retention - Enhanced employee satisfaction - Better cost predictability
3. Key components of a successful SSOT strategy: - Cross-functional team involvement - Focus on quick wins and iterative implementation - Clear communication across the organization - Agreement on definitions and success metrics
4. Technology considerations: - Data warehouse - Data extraction and cleansing tools - Data access and management layer - Visualization tools - Predictive ML/AI capabilities
5. Common pitfalls to avoid: - Starting too big or trying to tackle everything at once - Letting IT own the strategy instead of business leaders - Disagreement on data definitions - "Once and done" mentality
6. Importance of aligning SSOT with stakeholder goals: - Mapping data needs for investors, C-suite executives, and functional teams - Prioritizing based on current business needs and urgency
7. "Right data in, right data out" concept: - Focus on meaningful, actionable data - Avoid tracking everything, which can jeopardize long-term valuePresenters:- Heather Holst-Knudsen, CEO of H2K Labs- Chad Rose, CEO of InsightOut and Treehouse TechnologyKey Takeaway: Implementing a single source of truth for revenue data can drive significant value creation across media and event organizations, but requires careful planning, stakeholder alignment, and an iterative approach to be successful.Interested in joining Revenue Room™ Connect, the first C-Suite network for CEOs and their revenue-critical C-Suite teams in media, events, data/information,
Using Predictive Analytics to Manage Risk and Capture Opportunity Bootcamp
Saison 1 · Épisode 3
mardi 3 octobre 2023 • Durée 49:14
In this episode, Heather Holst-Knudsen, CEO of H2K Labs, and Chad Rose, CEO of InsightOut, dive deep into the world of predictive analytics for B2B media companies. They cut through the hype to explore realistic opportunities, potential pitfalls, and best practices for implementing predictive analytics to drive revenue growth and mitigate risks. Whether you're just starting your data journey or looking to refine your existing analytics strategy, this episode offers valuable insights and practical advice for leveraging the power of predictive analytics in your business.
Key Topics Covered: 1. Introduction to predictive analytics and its relevance for B2B media companies 2. Unpacking the hype: Realistic expectations and opportunities 3. How predictive analytics can drive revenue growth and risk mitigation 4. Use cases for predictive analytics in media and events businesses: - Customer churn risk prediction - Sales forecasting - Content optimization - Pricing optimization - New revenue stream identification 5. The process of implementing predictive analytics: - Defining objectives and assembling the right team - Data collection, preparation, and tool selection - Model development, training, and validation - Iterative improvement and scaling 6. Common pitfalls and "landmines" to avoid 7. The importance of data democratization and change management
Key Takeaways: - Predictive analytics can significantly improve decision-making, operational efficiency, and revenue growth - Start with small, focused projects to prove value before scaling - Data quality and quantity are crucial for successful predictive models - Proper communication and education are essential for adoption across the organization - Predictive analytics is an iterative process that requires ongoing refinement
The podcast emphasizes the importance of having a clear objective, assembling the right team, and focusing on data preparation before diving into advanced analytics. It also stresses the need for a cultural shift towards data-driven decision-making and the value of democratizing data access across the organization.Interested in joining Revenue Room™ Connect, the first C-Suite network for CEOs and their revenue-critical C-Suite teams in media, events, data/information, and marketplace sectors? We focus on turbo-charging enterprise value using data, digital, and AI.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
Focus on retaining and growing existing customer base
Preparing for future challenges and opportunities
Key Takeaways:
Data-driven selling is crucial for modern B2B organizations
Revenue excellence requires a holistic approach, involving all departments
Standardization and data fluency are fundamental to improving revenue operations
Continuous improveme
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.
ABOUT H2K LABS
H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digital, and AI. We host The Revenue Room™ Podcast, curate Revenue Room™ Connect, a professional network for CEO and their revenue-critical C-Suite teams, and produce events including RevvedUP 2025. For more information, please visit https://www.h2klabs.com
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