The Responsible Marketing Podcast – Détails, épisodes et analyse

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The Responsible Marketing Podcast

Jo Long

Business & Entrepreneuriat

Fréquence : 1 épisode/16j. Total Éps: 29

Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.

Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.

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https://www.jolongconsulting.com/
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https://emailmarketingbook.com/
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https://carbonliteracy.com/
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https://www.linkedin.com/in/jolong
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https://www.linkedin.com/in/jtroche/
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S4, Bonus Episode (8): Kennedy, Email Marketing Geek / Email Marketing Heroes

Saison 4 · Épisode 8

vendredi 19 décembre 2025 • Durée 54:53

I was absolutely blown away when today’s guest agreed to take time out of his crazy busy schedule to join me on the podcast. You might have caught him on one of his many speaking events during the year or seen some of his own podcast and social content, but for the next 50 minutes or so, he is my guest, and I couldn’t wait until next season to release this recording. So I am delighted to gift you this bonus episode of Season 4 of The Responsible Marketing Podcast with Kennedy, Email Marketing Geek and founder of Email Marketing Heroes, and author of his latest book, ‘Psych Stacked’, available on emailmarketingbook.com and Amazon.

Kennedy and I chat about

💊 Kennedy’s ‘anti sickness’ medicine for marketing,

🪄 the magic of psychology and email marketing,

📈 data ownership,

🧠 and our biases and how they can cause marketing hiccups.

💡 Kennedy also shares some incredible insights into buying trends and how to max your opportunities in a constantly shifting landscape,

🦄 and we bust some myths about some of the negative press AI is getting in terms of environmental impact and how to take responsibility, as well as some trap doors to look out for.

It was an absolute pleasure to have Kennedy on the podcast, and I really hope you enjoy our conversation.

Kennedy's book recommendation is 'Ready Fire Aim' by Michael Masterson (https://amzn.eu/d/5RlVVT7).

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

And you can find out more about Kennedy and the various programmes and resources he offers at Email Marketing Heroes and Automated Email Engine.

Watch Kennedy's Podcast on YouTube.

And go buy his book at https://emailmarketingbook.com/ (for paperback, plus Digital and Audio exclusive) or Amazon (paperback only).

You can also find him on Facebook and Instagram .

Thanks for listening!

You can find me here:

Website

LinkedIn

"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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S4, Episode 7 - Astley Fenwick, Astley Fenwick Consultancy

Saison 4 · Épisode 7

mardi 16 décembre 2025 • Durée 01:01:31

Today’s guest is Astley Fenwick, an energy management consultant based in the north east of England. Astley works with large organisations to discover their energy leaks, remedies and how to make their usage more efficient to help them save money, protect the business and positively impact the environment.

Astley and I talk about

👷🏼‍♂️ his career from electrical engineer to energy management consultant, and how the engineer in him will never die

💡 some new projects Astley has up his sleeve that could make some real impact for hospitality and healthcare

🤯 busting the confusion between the terms carbon neutral and net zero

😲 and some revelations in terms of where the UK is in terms of the race to carbon neutrality

You can contact Astley for energy management consultation or just a general chinwag about all of this subject matter via his website or on LinkedIn.

Astley's book recommendations are:

- The Bible https://amzn.to/3MpC1v5

- Philip Pullman's The Subtle Knife https://amzn.to/4puVQQg

- Dan Brown's The Last Symbol https://amzn.to/44bmchM

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

You can find me here:

Website"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S3, Episode 5 - Miles Watkins, Founder of Stuff4Life and Xeroc

mardi 19 août 2025 • Durée 57:35

Today, I am joined by Miles Watkins, one of the founders of Stuff4Life and Xeroc, both incredible propositions addressing the circular economy in two of arguably the toughest industries out there.

I totally geeked out about tech, legislation and the human psychological influence on behaviours and attitudes to responsibility and the circular economy in this episode, plus while it’s vital to have welfare and environment at the core of a business, profit is equally as important.

Miles and I discuss

𝌉 the barriers of going against ‘the flow’,

🥪 the value chain change sandwich,

🙋🏼‍♀️ extended producer responsibility policy,

🤔 and where should we, as consumers, start in looking at whether our own efforts are carried on through.

The books Miles recommends in this episode are:

Michael Porter – Business Strategy https://amzn.to/3Id1d6p

Charles Handy – Understanding Organisations https://amzn.to/46yS1RR

Oliver Rackham – History of the Countryside https://amzn.to/4nMgBFW

Miles' business partner John Twitchen's TedX Talk can be found here https://youtu.be/b4B1nKRvdjY?si=75NGIw672OvcJJPf

And you can find out more through these links about the Carbon Literacy Programme - https://carbonliteracy.com/ - and Peak Governance - https://peakgovernance.co.uk/accredited-carbon-literacy-training

To contact Miles directly, find him on or via the and websites.

S3, Episode 4 - Annie Soulsby, The Sustainable Life Coach

Saison 3 · Épisode 3

mardi 15 juillet 2025 • Durée 01:04:22

Today, I am joined by Annie Soulsby, founder of The Sustainable Life Coach.

Annie had no choice, she was born into sustainability by default and ever since has studied, worked in corporate or founded organisations with sustainability as an underlying thread.

She prides herself on being an educator, a facilitator and an explainer for how to and what we can gain from embracing sustainability both in a work and personal environment.

Annie and I talk about

🤑 the relationship between materialism, dopamine and consumer addiction.

🤝 a simple way to offset premium pricing for more sustainable products and services.

📣 could we switch the advertising industry on its head?

🤔 and ‘sunk cost fallacy’.

The book Annie mentioned is 'Saving the Planet without the Bullsh*t' by Assaad Razzouk & can be found here on Amazon.

You can find Annie at The Sustainable Life Coach, on LinkedIn or check out Genee, Net Zero Nation and People, Planet, Pint (Annie hosts the Newcastle events) created by Small99.

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!
You can find me here:"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S3, Episode 3 - Barrie McDermid, The Punctuation Show & About Small Business Podcast

mardi 1 juillet 2025 • Durée 01:08:01

This time I am joined by Barrie McDermid, star of The Punctuation Show and fabulous host of the About Small Business Podcast.

Barrie’s background in the education sector resulted in him launching The Punctuation Show to support children, their parents and schools in learning and enjoying the English language, not necessarily an easy feat!

Passionate about people’s backgrounds and how they have found their purpose, Barrie uses podcasting as a way to showcase small businesses and their owners to boost confidence and awareness and how talents that might not be obvious in a school setting, can create real impact throughout the wider world.

If you’re watching on YouTube, you might also spot an additional guest this week who is making their debut appearance. He’s very shy and doesn’t say much, but needless to say couldn’t avoid being included. Who said working with animals was difficult!

Anyway, on to the podcast, Barrie and I discuss

📚 culture of the current education system, & ideas around reframing

❤️ the importance of finding your passion and the difference it can make to school, community and work life.

👥 being relatable and ‘human’ to make a difference and create social impact

🤑 and we contemplate if life is similar to a game of Monopoly

You can connect with Barrie on LinkedIn or through The Punctuation Show. And treat your ears with his About Small Business Podcast on the usual audio platforms and YouTube, or find it on Facebook.

Thanks for listening!You can find me here:"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S3, Episode 2 - Laura Norman, Founder of Chroma Marketing

mardi 17 juin 2025 • Durée 45:00

This time, I am joined by Laura Norman, owner and founder of Chroma Marketing.

Chroma Marketing specialise in creating and delivering sustainable marketing strategies, bringing clarity, direction, confidence and infectious fun to her clients’ marketing activity.

Highly passionate, Laura holds some high values and is dedicated to learning and educating both our industry and her client base in how sustainability has to be in the mix for organisational longevity.

Laura and I talk about

🪄 the meaning behind crafting sustainable marketing strategy

🤗 why marketing should be a fun factor and not just a have to do

🏆 how authenticity can turn the fear of trust around

👥 the inherent human need to belong and have we lost this?

🔃 the mindset change needed to communicate about sustainable business practices and become a market leader

💡 Laura’s top 3 challenges that she sees in industry right now & her advice as to how to overcome them.

You can connect with Laura on LinkedIn or visit her website for more information.

Also check out the Yorkshire Sustainability Festival, hosted by The Sustainability Community, that has events, webinars and general info about sustainability in Yorkshire and beyond.

S3, Episode 1 - Helen Neal, Founder of HN Communications

Saison 3 · Épisode 1

mardi 3 juin 2025 • Durée 55:47

Today I am joined by Helen Neal, Founder of multi-award-winning sustainability communications consultancy, HN Communications.

HN Communications works globally with corporates and NGO’s crafting comms to authentically and honestly talk about sustainable business practice and progress.

Sometimes, a particularly difficult arena to navigate with the fear of green washing, blue rinsing and social washing, communicating about progress and achievements is important not just for brand reputation and presence, but also to educate internal communities, the supply chain, industry leaders and consumers.

Helen and I talk about:

📑 how HN Communications came about & what Helen and the team look to deliver for their clients,

𝌉 what the biggest challenge is right now for larger businesses,

🤝 how corporate and NGO’s are being brought together for exponential positive impact,

☺️ 'Kind Capitalism' and perhaps why it’s not quite the contradiction that it sounds like,

🌍 and what it was like to speak at COP16 in Riyadh in 2024.

Let’s dive straight in.

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S2, Episode 7 - Jo Long, Founder of Jo Long Consulting and The Responsible Marketing Podcast

Saison 2 · Épisode 7

mardi 29 avril 2025 • Durée 34:44

Today it’s me in the hot seat!

I feel so proud of how this podcast has been received and wanted to thank you, my lovely listeners and YouTube watchers, for all your support, so I thought I’d complete Season 2 with a bit of a round up of why I started the podcast in the first place, what I hope it will give back, and some super easy tips to start your own organisation’s journey into becoming more responsible and how it can be used for truly impactful marketing.

Highlights (in my humble opinion) are:

⚓️ the story behind the podcast - I nearly ran off to join a ship...

💨 why being more responsible or embracing sustainability isn't just about carbon emissions,

🌟 accreditation - what's out there and why bother,

🤑 is talking financial gain contradictory in the sustainable practice space?

🧐 calling out investors and funders and asking if they know what they're looking for when they ask for sustainable business practices,

💡 and my top tips for any business getting started or wanting to progress on the sustainability road to responsibility.

Let’s get going then…

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S2, Episode 6 - Richard Linsley, Priors Mills C of E Primary School, Billingham

Saison 2 · Épisode 6

mardi 15 avril 2025 • Durée 37:39

This time I am joined by Richard Linsley, Head Teacher at Priors Mill C of E Primary School, based in Billingham in the north east of England.

Richard has been in education for over 25 years, moving from teaching to leadership roles, and just before this recording, I was lucky enough to take part in careers week at the school, talking with Year 4 pupils about their aspirations for their future as well as the pro’s and con’s of being employed versus self-employment and what to consider when setting up your own business.

The interest and enthusiasm of the children was a huge reflection on the school itself and what the staff, teachers, and Trust look to strive for every day.

Richard and I talk about

🏰 the fairytale story of how he embarked on his career in education,

🧑‍🧒‍🧒 how relationships, social values and community are vital in delivering and evolving to meet the needs of the children and their families,

💪🏼 ‘courageous advocacy’ and the ‘school of sanctuary’ pledge.

📚 pressures within the education sector and how the support, collaboration and alignment of all stakeholders is a huge advantage,

♻️ and how sustainable practices are becoming more day to day as a result of the children’s influence, as well as the business management side of school sites.

You can find information about Priors Mill C of E Primary School on their website or Facebook page.

S2, Episode 5 - Tony Underwood, Believe Solutions Ltd.

Saison 2 · Épisode 5

mardi 1 avril 2025 • Durée 01:05:03

My guest on this episode is Tony Underwood, Co-founder of Believe Solutions Ltd. an organisation championing positive outcomes for all stakeholders through social action and impact.

You might know Tony from his previous careers as an England Rugby Union player turned pilot, but now is bridging the gap between communities and the private sector through a new enterprise, Believe Solutions alongside business partner Liz Byrne, reinforcing the importance and benefits of fierce care.

I can’t deny the reason this came about is because I stayed at an expo to hear Tony speak specifically because I was a total fan from when he played rugby, and I am so glad I did. Believe Solutions is a fantastic organisation that is already bringing true and measurable positive impact and disrupting how we, as businesses, look at Corporate Social Responsibility, Social Values and Social Impact going forward.

We discuss:

🫂 How Tony’s career and upbringing created an innate quality for caring

🧱 Why it’s important for organisations to foster a culture of care for their employees and communities,

📖 The impact of true information transfer between the sectors and how the bad stories are equally as important as the good,

💡 And of course Tony’s new venture, Believe Solutions.

You can find more about Believe Solutions on the website, or find Tony on LinkedIn.

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