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| From Survivor to Author: Navigating Spousal Addiction Through Advocacy with Kathryn M Lackey | 22 Oct 2024 | 00:59:03 | |
When Kathryn Lackey packed her bags and left Dallas for Nashville, she wasn't just moving cities—she was stepping into a new chapter of resilience and renewal. Her journey is a testament to the unpredictable twists of life, marked by the challenges of starting anew after confronting her husband's shocking secrets and tragic death. Through this episode, Kathryn shares her path from a flourishing career in interior design to becoming the author of a poignant memoir, "Letters from Love's Battlefield: Triumph in the Aftermath of a Spouse's Sexual Addiction," which helped her find healing and empowerment. Kathryn's story confronts deep betrayal and the emotional turmoil that follows. Her story is a powerful reminder of the importance of addressing past traumas to foster personal growth and resilience. Kathryn opens up about the lessons learned from self-publishing and the necessity of coaching for aspiring authors. Kathryn's insights encourage anyone seeking to share their truth through writing. As Shauna Lynn discusses her impactful book launch and its reception, she emphasizes supporting meaningful content and leaving reviews to aid creators. Join Shauna Lynn as she embraces Kathryn's message of hope and empowerment, encouraging listeners to spread positivity within their communities. Resources:
Kathryn Lackey is the founder of Heart of the Home Styling & Designs, a seasoned designer, entrepreneur, and author of Letters from Love’s Battlefield. With over 20 years of experience in design and renovation, Kathy's journey into this career began as a survival job following the devastating loss of her husband to sexual addiction. She turned her passion for design, particularly kitchen and bath design, into a thriving business, blending her real estate background with her deep understanding of creating “heart of the home” spaces that enhance property value. Kathy’s journey also includes years of caregiving, navigating divorce, and raising her children while managing her parents' real estate amidst her mother’s Alzheimer's. In 2019, Kathy embraced her entrepreneurial spirit by launching her own solopreneur kitchen design and home staging business, and soon after she relocated to Nashville for a fresh start. Her personal story took a transformative turn following her former husband's death, which led her to rediscover a journal of unsent letters to him. These letters inspired her book, Letters from Love’s Battlefield, which became a #1 Amazon new release and a Foundations Award winner. Through her story, Kathy now empowers women who have experienced trauma from sexual addiction, helping them heal and discover their true potential. | |||
| Navigating the Chaos of Creative Overload | 15 Oct 2024 | 00:31:13 | |
Feeling overwhelmed by a cascade of brilliant ideas and unsolicited advice? You're not alone. Join Shauna Lynn as she navigates the exhilarating yet challenging waters of managing a flood of entrepreneurial ideas without losing focus on what truly matters for your business’s success. This episode of The Real Women, Real Business Podcast is a candid exploration of how crafting a clear business vision can become your compass, guiding you to effectively evaluate and prioritize ideas that align with your goals and values. Shauna Lynn shares her journey of excitement and urgency that often accompany new ideas, as well as the common pitfalls of diving headfirst without thorough evaluation. Learn how to implement systems to capture and assess these ideas, ensuring they contribute meaningfully to your growth rather than leading you astray. Shauna Lynn will help you categorize these ideas into manageable phases based on priority, urgency, and dependencies. This episode is packed with actionable advice on balancing excitement and carefully considering new opportunities. Through personal anecdotes and strategic insights, discover how to capture ideas for future assessment and make thoughtful decisions about which paths to pursue for sustainable business growth. Resources:
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| Six Essential Productivity Hacks for Busy Entrepreneurs | 13 Aug 2024 | 00:23:52 | |
Ever wondered how small tweaks in your daily routine could lead to massive productivity gains? Join Shauna Lynn Simon on the Real Women Real Business podcast, where she shares six game-changing strategies designed specifically for busy entrepreneurs. You'll hear about the surprising productivity boosts that come from taking breaks, and how using video and voice notes can drastically cut down on miscommunications. Shauna Lynn shares her personal experiences with tools like Loom and Voxer, offering you a peek into how these can transform your workflow and team dynamics. But that's not all— She is also diving into the magic of standardized email templates and pre-planned social media calendars. Think about all the time you'll save with consistent, efficient communication and a well-organized online presence. To wrap it up, Shauna Lynn provides six instant productivity hacks that you can implement right away for a quick boost. Tune in and equip yourself with these actionable insights that promise to enhance your entrepreneurial journey! Resources:
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| Empowering Women in Male-Dominated Fields with Deanna Martin | 06 Aug 2024 | 00:32:33 | |
What happens when you combine mechanical inclinations, a fierce determination, and a passion for sustainability? Meet Deanna Martin, a pioneering force in the biogas industry. From an IT background to managing large-scale biogas plants, Deanna's journey is a testament to the power of learning by doing and the strength of collaboration. Her story will inspire anyone looking to break barriers and make a meaningful impact in a niche, male-dominated field. In this episode, Shauna Lynn explores how Deanna transitioned from working for others to becoming an entrepreneur driven by passion and innovation. Learn why the bio gas sector is crucial for addressing climate challenges and how new leaders can push the industry forward. We also dive into the unique challenges and opportunities women face in the biogas industry. Hear Deanna's firsthand experiences of overcoming gender biases and advocating for more women in trades and mechanical fields. From her recognition at the World Biogas Association awards gala to her insights on political advocacy and waste management, Deanna's journey is a powerful call to action for women everywhere to pursue their passions and contribute to environmental sustainability. Don’t forget to share this episode and subscribe for more inspiring conversations on sustainability and empowerment! Resources:
Having been involved in the bio-gas industry for over a decade, Deanna has been a passionate leader in the organic waste management space. Over the span of her career, she has diverted over a million tonnes of organics from landfills and generated over 250,000MW of renewable energy. Deanna has recently started her own business by moving into the consulting space, with a focus on helping companies understand the importance of this technology, facilitating an energy transition away from reliance on fossil fuels. | |||
| My Business Almost Failed: My Story | 30 Jul 2024 | 00:21:06 | |
Success isn’t a straight line; it's a series of bumps, struggles, and steadfast perseverance. This episode shines a spotlight on the harsh reality of business failures, with staggering statistics revealing that many ventures crumble within their first decade. Through Shauna Lynn's own story of a home staging company teetering on the edge of collapse in 2010, we unpack the invaluable lessons learned from these setbacks. From the initial excitement to the harsh realities of slow growth and personal challenges, you'll hear firsthand how resilience and adaptation can turn near-failure into a foundation for lasting success. What does it take to build a thriving business? We delve into the essentials—from targeted marketing and understanding client needs to crafting irresistible offers and maintaining exceptional customer service. Shauna Lynn shares practical tips on conveying your services effectively and setting the right price. Plus, you'll get an introduction to her six-step SellSmart System, designed to supercharge your marketing messaging. With free resources for further support in business planning and sales strategies, this episode is a goldmine for entrepreneurs ready to transform their failures into stepping stones toward sustained success. Resources:
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| CEO Expertise: Thrive Without Sacrifice with Donna Dube | 23 Jul 2024 | 00:38:21 | |
What if you could transform from a solopreneur to a thriving CEO without sacrificing your personal well-being? Join us as we sit down with Donna Dube, a certified director of operations and the host of the CEO Amplify Podcast. Donna sheds light on the critical mindset shift that small business owners need to adopt to see themselves as visionaries and strategists, regardless of their business size or revenue. We tackle the common struggles faced by "accidental CEOs" who are driven by passion but overwhelmed by operational challenges, offering actionable insights to navigate the chaos of the online business world. Ever feel like your to-do list is running your life? We introduce the "scheduling ninja" approach to time management, designed specifically for entrepreneurs. By prioritizing personal commitments, setting core working hours, and distinguishing between maintenance and growth tasks, you'll learn how to reclaim your time and focus on activities that truly drive your business forward. Donna walks us through how simple yet powerful practices can help you assess business metrics, evaluate revenue, and make strategic adjustments without losing sight of your personal well-being. Tune in to discover how to build a successful business without burning out. Resources:
CEO Amplify:
Donna is a certified Director of Operations and host of the CEO Amplify podcast who works with established online service-based business owners who are ready to make a bigger impact and maximize their profit. By leveraging their time, talent, and tactics. Donna helps business owners go from solopreneurs to confident CEO without sacrificing their life, health, or relationships. | |||
| How To Beat Burnout and Thrive As a Female Entrepreneur | 16 Jul 2024 | 00:21:43 | |
Feeling constantly exhausted and losing passion for your work? I’ve been there. Back in 2017, I battled chronic fatigue and burnout, and it taught me invaluable lessons that I’m sharing with you today on the Real Women, Real Business podcast. Join me, Shauna Lynn Simon, as we unpack the telltale signs of burnout so you can recognize them early. We delve into practical strategies such as incorporating exercise, meditation, and taking time to unplug into your daily routine. By setting small, achievable goals and finding new sources of inspiration, you'll rediscover your enthusiasm and drive for your entrepreneurial journey. Setting boundaries and practicing self-compassion are more than just buzzwords—they are essential for sustainable success. In this episode, we explore how to effectively say no and protect your time without feeling guilty. We discuss the importance of building a robust support system, from business coaches to mastermind groups. Reflecting constructively on mistakes and celebrating your achievements can foster a positive mindset. Plus, making self-care non-negotiable, whether it’s through physical activities or quality time with loved ones, ensures your well-being. Stay connected with our podcast community and let's continue to empower each other for lasting success.
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| How to Add an Additional 6-Figures+ to Your Revenue in 12 Months | 09 Jul 2024 | 00:25:52 | |
What if you could add an extra six figures to your business revenue in the next year? Imagine the possibilities! In this episode of the Real Women Real Business podcast, we uncover the game-changing strategies you need to make that dream a reality. We dive into the first crucial step: understanding your ideal clients and crafting messages that truly resonate. Social media marketing and networking are highlighted as indispensable tools for reaching a broader audience. We'll also delve into the benefits of referral programs and lead generation tactics to boost your client base and revenue significantly. But that's not all—it's time to rethink your pricing and sales strategies. Learn how implementing a "Goldilocks pricing" model with three tiers can capture different market segments and maximize your earnings. We'll discuss the power of upselling and cross-selling to increase the value of each client. Plus, discover how strategic partnerships and bundled services can open new revenue streams without overwhelming your resources. Efficiency is key, and we'll show you how to enhance it for sustainable growth. Resources:
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| Mastering Your Marketing: A 6-Step Guide to Attracting Your Ideal Clients | 02 Jul 2024 | 00:26:30 | |
What if you could craft marketing messages that truly resonate, leading to sustainable growth and a client base beyond your wildest dreams? Join me, Shauna Lynn Simon, as we uncover the secrets that female entrepreneurs need to master for reaching their ideal clients. This episode is your ultimate guide to the 6-Step SellSmart System, designed to take the overwhelm out of scaling your business. From defining your ideal client and conducting market research to brainstorming impactful messages and crafting a powerful brand promise, we cover it all. You'll walk away with a clear roadmap to develop primary, secondary, and tertiary messages that form a cohesive and compelling marketing strategy. We'll also dive deep into the nuances of understanding your ideal client's demographics, behaviors, and preferences to ensure your marketing messages hit home. Discover the best marketing mediums to amplify your reach, engaging your target audience effectively. Plus, we’ll explore the power of brainstorming without filters and how to create a concise brand promise that communicates your unique value. Whether you're looking to boost sales or expand beyond your immediate circle, this episode is packed with actionable insights tailored for passionate female entrepreneurs. Let’s thrive together! Resources:
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| Balancing Life: Nutrition and Self-Care for Busy Women with Megan Barefoot | 25 Jun 2024 | 00:36:17 | |
Join us for an inspiring episode with Megan Barefoot, a certified holistic nutrition consultant and integrative health coach, as she shares her remarkable transformation from geologist to wellness advocate. After her daughter's severe health issues led her to uncover the profound impact of gut health, Megan's hands-on dietary changes not only resolved her daughter's issues but also improved her entire family's well-being. This life-changing experience propelled her to formally study holistic nutrition, equipping her with the knowledge to help others achieve their health goals through personalized, evidence-based strategies. Discover the crucial link between stress, gut health, and overall well-being in our conversation with Megan. She provides practical tips to enhance gut health, such as eliminating added sugars and incorporating fermented foods. Addressing common health concerns for women in their 40s, Megan emphasizes the role of gut health in managing weight and hormone balance. By focusing on gut health, listeners can tackle underlying inflammation and promote a healthier, more balanced body. For those juggling busy lifestyles, Megan offers invaluable advice on sustainable healthy habits, stress management, and meal planning. She highlights the importance of mindful eating and self-care, especially for women entrepreneurs. Through practical strategies like habit stacking and meal prepping, Megan makes nutritious eating more manageable. Listen in as she shares her insights on recognizing early symptoms, prioritizing self-care, and integrating wellness into daily routines, ultimately helping listeners achieve a harmonious balance between personal well-being and professional success. Resources:
No Shoes Nutrition:
About Megan Barefoot Megan Barefoot is the founder of No Shoes Nutrition, a holistic nutrition consulting business dedicated to empowering individuals to achieve their health and wellness goals. As a Certified Holistic Nutrition Consultant and Certified Integrative Health Coach, Megan brings a wealth of expertise and a compassionate approach to her practice. With a deep commitment to helping clients lose weight, reduce inflammation, and support a healthy gut microbiome, Megan combines evidence-based nutritional strategies with personalized coaching. She believes that true health and vitality come from a balanced, whole-foods-based diet and a lifestyle that nurtures the body, mind, and spirit. Megan’s journey into holistic nutrition began with her own health challenges, which led her to explore natural and integrative approaches. Through her personal experiences, she developed a profound understanding of the transformative power of nutrition and lifestyle changes. At No Shoes Nutrition, Megan offers tailored nutrition plans, wellness coaching, and practical advice to help clients make sustainable changes that fit their unique needs and lifestyles. Her compassionate and supportive approach ensures that clients feel heard, understood, and motivated to achieve lasting results. When Megan isn't guiding clients on their wellness journey, she enjoys spending time outdoors, exploring new recipes, and continuing her education in the ever-evolving field of holistic health. Her dedication to lifelong learning and her genuine care for her clients' well-being make her a trusted and inspiring partner in health. | |||
| The Secrets of Powerful Branding | 18 Jun 2024 | 00:21:40 | |
Unlock the secrets to powerful branding with Shauna Lynn Simon on this episode of The Real Women, Real Business podcast. Discover how to build a brand that resonates deeply with your audience, going beyond just logos and slogans to create emotional connections and strong perceptions. We’ll cover everything from visual identity, voice, and tone, to the core values and mission that define your business. Learn step-by-step how to establish a rock-solid brand foundation by pinpointing your purpose, aligning with your target audience, and maintaining consistency across all platforms. Plus, discover the critical role brand guidelines play in ensuring your messaging stays uniform and authentic. But that’s not all. We dive into the transformative power of storytelling in branding, sharing how your personal journey, victories, and even setbacks can establish genuine trust and authenticity with your audience. We’ll also discuss fostering a cohesive brand culture within your team and the importance of regular reflection to adapt and evolve. Resources:
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| HR Strategies for Entrepreneurs: Navigating Team Growth without Burnout with Lindsay White | 11 Jun 2024 | 00:52:09 | |
How do you balance the unpredictable tides of entrepreneurship while avoiding burnout? This week on The Real Women, Real Business, we’re thrilled to have Lindsay White, the dynamic founder of High Voltage Leadership, share her transformative journey from corporate HR to launching her own coaching and consulting firm. Lindsay’s wealth of knowledge in HR, strategic talent management, and organizational development offers a treasure trove of strategies for business owners eager to grow and craft a dynamic "people strategy", without losing their sanity. Throughout their conversation, Lindsay and host Shauna Lynn Simon dive into the nuts and bolts of developing a strategic people plan, including the essentials of setting clear goals and aligning team roles with both short-term and long-term objectives. They bring to light the often-overlooked pitfalls of premature hiring and the critical importance of onboarding and training for new team members. Lindsay’s insights offer a practical roadmap for business owners to strategically resource and grow their teams while maintaining balance and avoiding bottleneck situations. Shauna Lynn and Lindsay also tackle the mental and emotional aspects of entrepreneurship. Lindsay shares candid stories on setting boundaries, recognizing burnout, and combating the ever-present inner critic that plagues many entrepreneurs. Emphasizing the importance of rest and self-care, she provides actionable advice on blending professional and personal life into a cohesive whole. This episode is packed with wisdom on maintaining resilience, preventing overwhelm, and finding true fulfillment in the entrepreneurial journey. Don't miss out on these invaluable lessons from one of the leading voices in leadership coaching! Resources:
High Voltage Leadership
About Lindsay White Lindsay is a sought-after leadership coach, people strategy expert, best-selling author and podcast host, and the founder of High Voltage Leadership. She is deeply passionate about supporting women as they build and grow teams and workplaces based on equality, connection and belonging. Lindsay’s strength is guiding business leaders at all levels in creating a leadership style that is authentic and grounded in their own values and purpose. Her powerful coaching style leverages her extensive background coaching senior leaders, executives and entrepreneurs as they develop and embrace their personal leadership practice. Lindsay also utilizes her 15 years in strategic talent management to guide these incredible leaders in creating inclusive cultures and developing the people strategy that is key to creating purposeful and intentional teams and successful businesses. She knows that amazing results are inevitable when teams are connected by programs, processes and culture that inspires. As an entrepreneur, working Mom, and first-time Grandmother, Lindsay has felt the pressure that comes from trying to juggle all the balls. And she knows how hard it is to create the right blend between work and life. That’s why she's so excited to be a part of Lean In and support women of all ages and stages in navigating their personal leadership journey. She is thrilled to be a part of engaging our Lean In Circle community to help foster leadership, advancement and inclusion in every workplace. | |||
| Profit Boosting Productivity Tips with Amber De La Garza | 08 Oct 2024 | 00:58:44 | |
In this episode of The Real Women Real Business podcast, join Shauna Lynn Simon as she interviews productivity specialist Amber De La Garza. Shauna Lynn and Amber explore the complexities of productivity in the entrepreneurial world. Amber shares her insights on how many people equate busyness with productivity, often overlooking the importance of focusing on high-value tasks that truly drive results. Amber emphasizes that productivity is not a one-size-fits-all approach and introduces her framework, categorizing tasks into four key buckets: marketing and visibility, sales, client servicing, and administration. By prioritizing these areas, business owners can better manage their time and reduce the overwhelming feeling of constantly putting out fires. Amber also addresses the self-created fires that many entrepreneurs face, encouraging listeners to reflect on their habits and accountability. She advocates starting small by dedicating 30 minutes a week to focus on high-value activities, gradually building up from there. The episode is a reminder that productivity is a skill that can be learned and refined, empowering listeners to take control of their time and energy to achieve their business goals without the stress of endless busyness. Resources:
The Productivity Specialist:
About Amber De La Garza: Amber De La Garza is The Productivity Specialist! Amber has more than a decade of experience helping small business owners maximize profits, reduce stress, and make time for what matters most by improving their time management and elevating their productivity! Amber is a sought-after coach, trainer, speaker, writer, host of the Small Business Straight Talk Podcast, and creator of LeverageLab®. Amber shares her message on her weekly podcast both virtually and in-person across the country for audiences that range from small business owners and associations to multinational corporations. | |||
| Mastering Goals Through the Power of Accountability | 04 Jun 2024 | 00:25:51 | |
Accountability isn't just a buzzword but a transformative tool driving both personal and professional success. In this episode, your host Shauna Lynn Simon unpacks the real meaning of accountability and how it can be a game-changer in your daily life. From setting achievable goals to eliminating excuses, discover how you can maintain a workout routine, excel in your career, and reduce stress by holding yourself accountable. Shauna Lynn dives into selecting the right accountability partner and the difference between an accountability partner and a business coach. Learn what qualities to look for in a partner, why shared values are crucial, and how regular check-ins can keep you on track. With her top tips for effective meetings—including the importance of a structured agenda—you'll be equipped to stay focused and achieve your goals. Whether you're looking for advice or just a sounding board, explore how the right support system can make all the difference. Tune in for practical strategies and real-world examples that will help you stay motivated and accountable. Resources:
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| Mastering the Business of Interior Design Entrepreneurship with Claire Jefford | 28 May 2024 | 00:45:06 | |
Unlock the secrets of a thriving interior design business with the guidance of Claire Jefford, a trailblazing force in the interior design world. Her partnership with an HGTV-affiliated builder and the creation of both her Interior Design BOSS Academy and the Facebook group Interior Design Business Strategies are just the beginning. Claire's mantra encourages finding your unique path in the industry, and we discuss how to differentiate yourself, manage client expectations, and optimize communication to keep your projects running smoothly. In the competitive realm of home aesthetics, the art of expectation management is king, and this episode is your royal court. Claire and Shauna Lynn tackle the challenges of simplifying complex design projects for clients through the innovative use of 3D visuals and mood boards. They dissect the nuances of communication and discuss tiered pricing strategies that cater to a spectrum of client demands, all while emphasizing the critical nature of contracts and consistent client dialogue. These strategies are crucial for ensuring clients are not just satisfied, but delighted with every step of the transformative process. Claire shares experiences and strategies for follow-ups, gathering reviews, navigating scope creep and showcasing your problem-solving prowess beyond just a pretty portfolio. From the power of a well-crafted email list to tapping into the emotional aspect of billing, this episode is packed with actionable advice. Soak up this duo's conversation filled with professional anecdotes and strategies that promise to revolutionize your approach to design entrepreneurship. Resources:
Claire Jefford Inc.
About Claire Jefford Claire Jefford is a Certified Interior Decorator who began her award-winning firm in 2011. She is proud to be the highest-reviewed Design Professional in the Toronto area with over 130 reviews. Claire is also a respected Business Coach who has helped thousands of designers run organized and profitable businesses. With her continued dedication and determination to raise the bar in the industry, in 2022 Claire developed her signature course, Interior Design BOSS Academy, which has now evolved into an On Demand modality, geared at those who are 0-5 years into their business. Claire does speaking engagements, panel discussions & live video broadcasts from various design events across North America. In addition, she runs a highly engaged, private Facebook group, Interior Design Business Strategies, with over 7000 design professionals from around the world. Her mantra is: ‘There is more than one path to the top of the mountain.’ Claire believes that each person’s journey and what brings them happiness is all about doing what is right for them. You do you! | |||
| Avoiding Marketing and Pricing Pitfalls: What Business Owners Get Wrong and How to Fix It | 21 May 2024 | 00:37:26 | |
In this must-listen episode, Shauna Lynn Simon dives into the two pivotal aspects that can make or break your business. Discover why having a stellar product or service isn't enough to guarantee success. Shauna Lynn breaks down the essentials of crafting a winning marketing strategy, from pinpointing your target audience to creating irresistible messaging and removing obstacles for potential clients. Learn how to create a fool-proof pricing strategy that will satisfy your most discerning clients, and gain insights into the crucial strategies for sustained business growth. Don't miss Shauna Lynn's expert advice on how to transform your marketing and pricing approach for epic growth. Resources:
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| Passion Over Profit: The Art of Authentic Connections and Strategic Growth with Bestselling Author Stacey Chillemi | 14 May 2024 | 00:41:26 | |
Join the conversation as Shauna Lynn Simon sits down with the unstoppable Stacey Chillemi, a 20-time bestselling author and a beacon of resilience, as she shares her story of triumph over epilepsy and how it fueled her drive to create a business rooted in passion. The duo discusses the art of aligning your work with your true calling and the magnetic draw it has on growth and client relations. Stacey tackles the misconception that a successful business is built on profits alone and unveils how genuine connections and passion projects can be your blueprint for entrepreneurial success. Ever feel like your business is a juggling act with too many balls in the air? Get ready to streamline your focus as we discuss the power of a passion-centric business model. In this episode, Shauna Lynn and Stacey dive into the value of clear service packages, the magic of the 'soft sell', and why understanding your value is key to transforming client relationships and your bottom line. Wrapping up their time together, Stacey and Shauna Lynn delve into the life-altering realm of self-improvement and how nurturing your mental and emotional well-being can catalyze not just personal growth, but also the expansion of your business. They touch on the paradox that by embracing the right mindset and valuing your services appropriately, you can achieve that coveted state of working less yet earning more. If you're seeking inspiration to marry your passion with impactful strategies, this is the episode that might just redefine the trajectory of your entrepreneurial journey. Resources:
The Advisor with Stacey Chillemi
About Stacey Chillemi: Introducing an extraordinary individual, a renowned speaker, an esteemed coach, a captivating podcaster, and a remarkable 20-time best-selling author! With such an impressive record of accomplishments, it comes as no surprise that she has been recognized as one of the Top 10 Entrepreneurs of 2023 by Apple News and featured in a prominent story on Grit Daily. But that's not all! This dynamic individual has garnered attention across major media outlets, including Psychology Today, Insider, Business Insider, and Yahoo News, accumulating an astonishing 17 million views! Furthermore, she has graced the stage of the Dr. Oz Show not once but five times, collaborated with influential figures like Ariana Huffington, and made captivating appearances on numerous TV shows, news segments, podcasts, and radio programs. Originally launching her career at NBC, where she contributed to Dateline, News 4, and The Morning Show, this inspiring professional redirected her boundless talents and capabilities toward becoming a full-time speaker and writer. With an unwavering passion for empowering both men and women to conquer their challenges and rise to the pinnacle of success, our speaker, coach, podcaster, and author invites you to unearth your true potential. Embrace the opportunity to be motivated by Stacey Chillemi's invaluable insights and strategies for living life on your own terms. Join this esteemed speaker today and allow yourself to be inspired to take that first transformative step toward lasting success! Welcome to a world of possibilities where you can thrive with Stacey Chillemi as your guide. | |||
| Overbooked and Overwhelmed: Practical Solutions for Busy Professionals | 07 May 2024 | 00:22:22 | |
In this episode, host Shauna Lynn Simon delves into the crucial topic of managing your to-do list effectively, especially when faced with overbooking. She emphasizes the importance of aligning your task list with your schedule to set realistic expectations for productivity. Drawing from personal experiences, Shauna Lynn provides valuable insights on how to navigate overbooking scenarios, offering practical solutions for busy professionals to combat overwhelm and maintain mental and physical well-being. And once you have survived your overbooked calendar, Shauna Lynn shares actionable tips on preventing future overbooking incidents through system optimization and time management strategies. Tune in to learn how to reclaim precious time in your calendar and thrive in both your personal and professional life. Resources:
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| BONUS: Real Women, Real Stress: Overcoming Stressful Situations in Real Life | 06 May 2024 | 00:12:50 | |
In this bonus episode of the Real Women Real Business Podcast, Shauna Lynn Simon shares a personal story of recent overwhelm and stress and how she overcame it. Despite being well-versed in stress management techniques, Shauna Lynn found herself in a state of stress and shares how she combated it quickly and effectively using these techniques. She discusses the importance of acknowledging stress, identifying what can and cannot be controlled, and taking a break to reset. She also talks about the Task Triage Method and the importance of having clear goals and objectives, as well as the need to move forward and make decisions from an objective standpoint. Shauna Lynn encourages listeners to prioritize self-care and offers practical advice for navigating stressful moments in both personal and professional life. Resources:
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| Empowering Success: LuAnn Nigara's Journey from Podcaster to Business Visionary | 30 Apr 2024 | 01:07:42 | |
Join Shauna Lynn Simon as she welcomes the phenomenal LuAnn Nigara, the voice behind "A Well-Designed Business" podcast. Listen in as they reflect on seven years of friendship and celebrate LuAnn's remarkable achievements, from launching her own podcast to becoming an authority and powerhouse in the business world. She reveals how her ventures, such as LuAnn University and her coaching programs, unfolded in ways she never expected, highlighting the significance of a well-orchestrated business plan and the clarity of vision in cultivating a successful brand. In this candid discussion, they discuss the challenges of being an "accidental CEO", a familiar tale for passion-driven entrepreneurs, and the power of embracing systems and strategic planning. They also cover the unique struggles faced by interior designers and other creatives and the delicate balance between the creative mind and the disciplined execution required to sustain a thriving business. The conversation provides invaluable insights for entrepreneurs who might not possess a conventional business plan, underscoring the importance of establishing a clear vision to ward off distractions. LuAnn also provides an exclusive look into the Power Talk Friday tour. This event for interior design professionals, led by LuAnn, provides a potent combination of expert-led sessions and personalized business advice to take your business to new heights. This episode not only celebrates entrepreneurial spirit but also provides the tools to ensure your business vision and values are not just clear, but achievable. If you're looking to fuel your business processes with actionable insights and create a lasting impact on your team and brand, this episode is an unmissable roadmap to success. Resources:
LuAnn Nigara Inc.
About LuAnn Nigara: LuAnn Nigara is a celebrated media personality, keynote speaker, and seasoned entrepreneur who is part of the partnership team behind both Window Works, custom window treatment and awning retailer, and Exciting Windows!, a national membership group for high achieving window treatment professionals. Known for her dynamic and energetic presentations, LuAnn has been recognized as the “go-to” keynote speaker for leaders and entrepreneurs to launch their life and get out of their own way. Now, in her third business launch, LuAnn Nigara Inc., she provides business resources for creative entrepreneurs through live events, LuAnn University and one on one coaching.. LuAnn has published three books, is a sought-after columnist and has captured international attention for her weekly podcasts "Window Treatments for Profit" and “A Well-Designed Business®” which has more than 900 episodes and 8 million downloads. | |||
| Mastering Time Management: Prioritize, Protect, Produce | 23 Apr 2024 | 00:34:43 | |
In this episode, Shauna Lynn Simon delves into the intricacies of productivity and efficiency within time management. She unveils the Productivity Paradox, shedding light on the common misconception that "busy" means "productive". With insightful tips, Shauna Lynn guides listeners on the journey to mastering the art of saying no and effectively reducing workload through outsourcing tasks. Discover the importance of task prioritization and the safeguarding of your most productive hours. Shauna Lynn addresses the significance of cultivating a conducive work environment for fostering efficiency and focused work to enable you to thrive in your professional endeavors. Not enough hours in the day? Learn how to employ the task triage method to navigate your biggest time constraints. Plus, Shauna Lynn shares her tips for saying 'no' more - when to say it, how to say it, and why it's important for ensuring a purpose-driven and fulfilling career journey. Tune in for invaluable insights and actionable strategies to revolutionize your approach to productivity and time management. Remember, productivity is not merely about being busy—it's about making every moment count towards your aspirations. Resources:
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| Wellness by Design: Transitioning From Family Business to Entrepreneur with Kristyn Pereira | 16 Apr 2024 | 00:32:11 | |
In this episode, Shauna Lynn speaks with Kristyn Pereira, Principal Designer at REFORMA Interiors. Kristyn shares her journey from working in a family business to starting her own design firm, highlighting the challenges and decisions involved in pursuing her passion. From management to business owner, Kristyn discusses the challenges of entrepreneurship and how she finds balance between her artistic endeavors and the demands of running a business. She also shares her design philosophy and unique market niche of wellness-focused design, emphasizing the importance of creating spaces that promote well-being and tranquility. Shauna Lynn and Kristyn discuss the importance of self-care and taking breaks to recharge, especially in entrepreneurship. Kristyn has built a strong foundation for the business while staying true to her vision of wellness-focused design and her journey serves as inspiration for aspiring entrepreneurs, showcasing the power of following your passion, embracing change, and prioritizing well-being in both work and life. Subscribe to The Real Women Real Business Podcast on to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind. Resources:
REFORMA Interiors:
About Kristyn Pereira Meet Kristyn Pereira, the visionary owner and principal designer at REFORMA Interiors - a wellness-focused interior decorating firm in Oakville, Ontario Canada. With a background in home staging, Kristyn has transformed countless homes, enhancing their appeal and functionality. Her work in home staging has not only honed her eye for design but also earned her numerous accolades in the industry. Combining her business acumen from York University, a keen eye for fashion developed at George Brown College, and her experience in home staging, Kristyn brings a fresh and innovative perspective to the world of interior design. | |||
| Transform Your Life with Habit-Building Strategies for Success | 09 Apr 2024 | 00:39:37 | |
In this episode, Shauna Lynn Simon discusses the art of habit building and its importance in personal and professional life. She defines habits as routines and behaviors that are performed almost automatically, and explains how they can conserve mental energy and lead to growth and success. Drawing on the teachings provided in 'The Power of Habit' by Charles Duhigg and 'Atomic Habits' by James Clear, she helps you to provide a deeper understanding of habit building, and provides strategies for both building and maintaining healthy habits. Shauna Lynn also addresses the importance of building a stress management habit (even when you're not stressed) and shares stress management techniques, including movement, evoking the five senses, meditation and breathing, journaling, and reducing your workload (including a great resource for task management). She emphasizes the importance of identifying and prioritizing what matters most in order to spend time and energy on those things, and to plan your habits around them. Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind. Resources:
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| How Personal Struggles Drive Business Success with Maggie Horsburgh | 01 Oct 2024 | 00:39:06 | |
Join Shauna Lynn Simon on The Real Women Real Business Podcast as Shauna Lynn sits down with Maggie Horsburgh, a pioneering real estate agent who has turned her struggles into a powerful mission. Maggie identified a crucial gap in the industry and became a Certified Divorce Real Estate Expert. Dive into her compelling story and learn how she adapted specialized training from the IIumni Institute in California to fit Canadian laws, all while emphasizing the importance of feeling heard during such tumultuous times. You’ll be captivated as Maggie shares the unique challenges she faced and overcame, becoming the first Canadian to master these specialized skills. She discusses the essential role of collaboration with family law professionals and how empathy, neutrality, and agreement are vital in managing real estate transactions during a divorce. Hear firsthand about her work with Catherine Willems of Crimson Leaf Studios and how it helped her create a niche that truly aligns with the needs of her clients. Maggie’s journey is a testament to the resilience and innovative spirit that drives success in this demanding field. By leading with compassion and avoiding judgment, Maggie inspires us to better understand and support others in their most challenging times. Tune in for an episode filled with personal anecdotes, practical advice, and a powerful message of purpose and resilience. Resources:
Maggie Horsburgh is a Certified Divorce Real Estate Expert (CDRE™) and the first Canadian to graduate from the prestigious Ilumni Institute. Drawing on her experience with divorce, Maggie has carved out a niche by supporting divorcing couples through the emotionally and financially challenging process of selling their matrimonial homes. She aims to minimize conflict and stress while providing compassionate, unbiased guidance. Maggie’s journey from navigating her divorce to helping others in similar situations is a testament to her belief in turning personal hardships into professional purposes. Through her work, she strives to make a positive impact on families during one of the most difficult times of their lives. Her goal is to have a positive impact on divorcing families, the community, and broken hearts, as she values acceptance, hard work, and self-fulfillment. | |||
| Revising Your Product/Service Offerings and Pricing Strategy with Trina MacPhee | 02 Apr 2024 | 00:42:09 | |
In this episode, Trina McPhee, a seasoned professional in home staging and design, speaks with Shauna Lynn Simon about her journey of refining her services and pricing strategies. She candidly shares her experience working with her business coach to guide her through each step of the process. Trina underscores the significance of her market research calls with her clients and the invaluable feedback they produced. One standout takeaway from Trina's experience is the transformative power of a meticulously crafted client care package. Not only does it assuage client anxieties by offering a roadmap of services, but it also serves as a potent tool for nurturing enduring client relationships, setting expectations, and upselling services. Trina reminds us of the importance of catering our services to our client's needs and underscores the art of clear and targeted marketing messaging. She emphasizes the importance of effectively articulating the value proposition to attract ideal clients and foster meaningful connections. Resources:
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About Trina MacPhee Trina MacPhee is extremely passionate and committed to creating beautiful homes, while providing the highest level of service with every project. Whether you’re preparing your home for sale, creating the home of your dreams, or starting a short-term rental business, Trina provides fresh ideas and designs for your home, on any budget. She specializes in occupied and vacant home staging, short-term rental design and staging, interior design and decorating, and home organization. Trina’s solution-focused approach will provide you with the direction and tools that you need to prepare your home for sale. Trina has the training to support her passion. Her extensive education combined with her real estate experience means she understands the market. Trina has been in and out of hundreds of homes. She knows what buyers are looking for and how to prepare and stage the presentation of your home so that you maximize equity, sell quickly, and for top dollar. Her extensive knowledge of buyer behaviors allows you to anticipate, address, and avoid negative buyer perceptions, before your home is listed. Trina loves to spend time with family and friends on her days off. A few of her favorite things include pets, cooking, playing cards and board games, attending dinner theatre and stand-up comedy events, travelling, and of course, Netflix and chilling with a glass of red wine. | |||
| Achieving Goals through Discipline and SMART Planning | 02 Apr 2024 | 00:23:18 | |
In this episode of the Real Women Real Business podcast, host Shauna Lynn Simon delves into the crucial components of achieving your goals with discipline and SMART planning. She begins by exploring the concept of the accidental CEO, shedding light on the challenges of navigating entrepreneurship without a clear understanding of the journey ahead. Drawing from personal experiences, Shauna Lynn emphasizes the importance of combating burnout and offers insightful strategies for building a thriving business. Throughout the episode, listeners gain valuable insights into the role of discipline in fostering motivation and driving action toward desired outcomes. Shauna Lynn shares practical examples of setting personal rules to align with individual goals and values, empowering listeners to establish disciplined habits for success. Additionally, she introduces the SMART goal-setting framework, breaking down its components and illustrating its effectiveness in providing clarity and focus on the path to achievement. Resources:
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| From Founder to CEO: Crafting Your Vision | 02 Apr 2024 | 00:23:15 | |
Join host Shauna Lynn Simon on the Real Women Real Business podcast as she explores the transformation from business founder to CEO. In this episode, Shauna Lynn addresses the common scenario of "accidental CEOs," individuals who start businesses driven by passion and purpose without a comprehensive plan. Drawing inspiration from successful entrepreneurs like Sarah Blakely (Spanx) and Debbie Fields (Mrs. Fields Cookies), Shauna Lynn emphasizes the importance of clarity in organizational vision and strategy. Listeners will gain insights into the process of crafting a clear vision for their business, including practical exercises to brainstorm ideas and organize them into actionable phases. Shauna Lynn introduces the SMART goal-setting framework and offers guidance on prioritizing tasks to stay focused on long-term objectives. Whether you're a budding entrepreneur or an established business owner, this episode provides valuable lessons on navigating the path from founder to CEO with purpose and effectiveness. Resources:
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| From Burnout to Brilliance: Shauna Lynn's Survival Story | 02 Apr 2024 | 00:22:03 | |
Join Shauna Lynn Simon, award-winning entrepreneur, author, and international speaker, on the inaugural episode of The Real Women Real Business podcast. Shauna Lynn shares her personal journey from corporate layoff during the 2008 financial crisis to building multiple successful businesses over 15 years. Despite facing highs and lows, Shauna Lynn's entrepreneurial spirit led her to embrace disruption and challenge industry norms. With a background in mathematics and corporate analysis, she ventured into home staging, eventually launching her own coaching program. Discover how Shauna Lynn navigated the early struggles of entrepreneurship, battled burnout, and overcame health challenges like shingles and adrenal fatigue. Through her recovery, she developed strategies for sustainable business growth while prioritizing physical and mental well-being. As a fitness enthusiast in her mid-40s, Shauna Lynn emphasizes the importance of health and balance in entrepreneurial pursuits. Tune in to learn actionable insights, stress management techniques, and time management strategies to prevent burnout and build a thriving business without sacrificing health. Whether you're a seasoned entrepreneur or just starting, Shauna Lynn's journey and expertise offer invaluable lessons for creating a successful, sustainable business. Subscribe to Real Women Real Business on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind. Resources:
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| Trailer | 24 Mar 2024 | 00:01:30 | |
| Finding Growth in Every Setback | 24 Sep 2024 | 00:18:48 | |
When Shauna Lynn's father was diagnosed with progressive multiple sclerosis over two decades ago, he introduced her to a powerful coping mechanism—the "15-minute rule." Every day, he allows himself a brief window to feel any negative emotions before moving forward with a positive mindset. In this episode of The Real Women Real Business Podcast, unpack the transformative power of setbacks and how they can create growth and resilience, drawing inspiration from legends like Michael Jordan and Serena Williams. Join Shauna Lynn as she highlights the incredible journeys of passion-driven female entrepreneurs who redefine setbacks as stepping stones. Through personal anecdotes and real-life client experiences, Shauna Lynn shares strategies for realigning objectives when life throws unexpected curveballs. Learn how to shift your perspective from focusing on failures to recognizing your achievements, even if your goals aren't fully met. Shauna Lynn delves into the art of writing your own comeback story, celebrating small victories, and maintaining resilience—key takeaways for anyone facing challenges in their business or personal life. This episode urges you to stay positive, support fellow entrepreneurs, and keep thriving, reminding you that setbacks are merely temporary roadblocks on your path to future success. You got this! Resources:
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| Transforming Challenges into Opportunities | 17 Sep 2024 | 00:19:22 | |
Ever wondered how you can turn your business's perceived weaknesses into its greatest strengths? Join Shauna Lynn Simon, on this enlightening episode of the Real Women, Real Business podcast. Uncover the art of transforming drawbacks into unique selling points. Learn from accommodation giants like Airbnb, Vrbo, and hotels, who have mastered highlighting their unique values. Shauna Lynn also shares personal insights from her entrepreneurial journey in home staging, demonstrating how she has successfully leveraged written reports in consultations to stand out despite some industry skepticism. Uncover the power of positive framing, client-focused benefits, and the magic of storytelling to create emotional connections with your audience. This episode is packed with actionable strategies for enhancing user experience and engagement by improving the visual appeal and navigational ease of your product. Whether you're an entrepreneur looking to reframe feedback or a business owner aiming to enhance client interactions, this episode offers invaluable advice to help you turn limitations into strengths that truly resonate with your audience. Tune in and transform how you present your unique value to the world! Resources:
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| Thriving in Business: Shell Brodnax's Secrets | 10 Sep 2024 | 00:39:20 | |
How does a licensed private investigator become the CEO of a major trade association in the home staging industry? Join Shauna Lynn Simon as she welcomes Shell Brodnax, the dynamic force behind the Real Estate Staging Association. Shell shares stories from her days as a private investigator, including an unforgettable incident involving a cow on the highway. She shares her transformative journey into the world of home staging and how her passion led her to create a thriving community for home stagers, inspired by her involvement with the Women's Council of Realtors. Listen to the inspiring story of moving cross-country and the challenges of starting over. Discover the power of offering unique, high-quality services and how aligning your business with your true passions can lead to attracting loyal clients. Explore the importance of client selection and the empowerment of turning down unsuitable clients. Learn about building camaraderie through referrals and the benefits of collaborating with competitors. Shell offers personal anecdotes and practical advice on maintaining motivation, the critical role of discipline, and taking time for self-care to prevent burnout. This episode contains valuable insights and practical tips for building a balanced and successful business. Resources:
Shell Brodnax is the founder and Chief Executive Officer of the Real Estate Staging Association® (RESA®). RESA® is a 501(c)(6) Tax-Exempt Nonprofit Trade Association for professional real estate stagers. As an expert leader, visionary, author, business strategist, Global speaker, and expert on real estate staging, Shell is one of the most sought-after real estate speakers in the real estate industry. Shell has been in the industry for over 21 years and has worked to advance professionalism and excellence in real estate staging by creating the trade association Real Estate Staging, RESA. Through her work at RESA, Shell has created an Internationally recognized accreditation system for CORE business staging training providers, an MCE program for real estate agents, the Home Staging Industry Awards, RESACON annual conventions, RESA-Connect events, as well as a united network of professional real estate stagers that includes over 1,500 members, 24 chapters and 300 leaders. Shell co-authored Amazon’s best-seller: Home Staging: The Power That Sells Real Estate. The book is a guide to getting the best price for your property, whether you are a homeowner, agent, or investor. It also covers the wide range of houses that are on the market and how to appeal to the right kind of buyers for your home. Shell Brodnax is a motivating and thought-provoking business strategist who has helped thousands of real estate entrepreneurs navigate the obstacles that are holding them back, as well as realizing their potential. Shell’s accolades include the Central Valley’s Women’s Council of Realtors Businesses Woman of the Year, the Staging & Design Network Leader of the Year, a two-time Stevie award for Women in Business finalist, and the host of Stager Talk, a real estate staging podcast. Shell teaches entrepreneurs to leverage the law of attraction and the power of focus combined with their natural talents and passion for their businesses to achieve their desired business. Shell’s no-nonsense direct approach allows her clients to take a step back from their business and really “see” what work needs to be done to get to the next level. Shell then helps them outline the strategy to make it happen. | |||
| Financial Freedom as Self-Care: Empowering Female Entrepreneurs with Cheryl P Pinto | 03 Sep 2024 | 00:41:42 | |
What if financial freedom was a form of self-care? Join Shauna Lynn Simon as she explores this revolutionary idea with Cheryl P Pinto, who went from working at 16 to achieving financial independence by 33. Cheryl's journey is packed with pivotal moments, including a transformative mentorship, a devastating financial loss, and her path out of significant debt. Her insights will inspire you to take control of your finances, making the connection between financial stability and overall well-being crystal clear. Her journey is inspiring and offers actionable insights that will motivate you to pursue your financial goals with newfound clarity and passion. Dive into the critical importance of financial literacy for female entrepreneurs, focusing on the empowering concept of "paying yourself first." Shauna Lynn and Cheryl break down essential money management techniques, tools for overcoming the fear of numbers, and strategies for managing an unpredictable income. Women can ensure long-term stability and growth by adopting the right mindset and regularly reviewing their financial plans. Cheryl's practical advice and the tools discussed in this episode are designed to make financial planning accessible and straightforward, even for those who dread the thought of managing money. Resources:
About Cheryl P Pinto: She started working at the age of 16 and retired financially free at the age of 33. She is an entrepreneur, a mom, and a Money Coach. Prior to setting up her own company, she worked as a banker for 17 years. She retired from the corporate world as an Assistant Vice President of Sales in Dubai. Cheryl is the author of Money, Master the Mind Game - the 7-Step Roadmap to Financial Freedom. She is an alumna of Harvard University. She holds two Masters Degrees - a Masters in International Business and an MBA in Finance. When she takes a break from being a workaholic, she loves to travel, having visited over 45 countries! She loves to read and indulge in adrenalin-pumping adventure activities - sky diving, scuba diving, paragliding & summiting Mount Kilimanjaro (5,895 meters) are a few of the fun achievements she is proud of. Her mantra - it has to be FUN...because if it isn't FUN, it won't get DUN! Cheryl P Pinto was born & raised in Dubai, UAE, and now lives in Toronto, Canada. | |||
| Building Success: One Win at a Time | 27 Aug 2024 | 00:21:05 | |
What if celebrating small wins could be the key to unlocking your full potential? In this episode of The Real Women, Real Business podcast, Shauna Lynn Simon promises to transform how you view progress and achievements. Reflecting on a personal story, Shauna Lynn explores the powerful concept from Dan Sullivan's "The Gap and The Gain," which emphasizes recognizing milestones instead of chasing unachievable ideals. You'll learn how this approach can drastically improve your mental health, boost motivation, and lead to sustainable business growth. Shauna Lynn also dives into the importance of appreciating daily victories to prevent burnout, making it an essential tool for long-term success. This episode provides actionable strategies to keep your motivation high, even on the toughest days. Inspired by James Clear's "Atomic Habits" and Charles Duhigg's "The Power of Habit," we discuss how daily standups and reward systems can turn a bad day around. Discover the therapeutic benefits of journaling, which can help you foster a mindset of continuous improvement and self-compassion. Tune in to embrace a mindset that celebrates every step of your entrepreneurial journey! Resources:
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| Thrive Beyond Your Comfort Zone | 20 Aug 2024 | 00:21:48 | |
Stepping out of your comfort zone can be one of the most terrifying yet rewarding experiences of your entrepreneurial journey. On this episode of The Real Women, Real Business Podcast, Shauna Lynn Simon shares personal insights and practical advice on overcoming the overwhelming challenges of running a business. Explore the concept of the S-curve to illustrate the stages of growth and learning while also highlighting the profound impact of embracing new challenges. From feeling overwhelmed to sacrificing personal well-being for the sake of business success, Shauna Lynn addresses the real struggles and celebrates the magic that happens when you push your boundaries. Shauna Lynn delves into the significance of setting specific and achievable goals. She discusses the importance of surrounding yourself with a strong support system and practicing self-compassion by celebrating efforts and progress, not just results. This episode emphasizes the value of sharing and supporting each other in our growth journeys. Tune in to discover how small steps, such as public speaking or accepting new opportunities, can build confidence and lead to transformative growth. Resources:
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| Why Being Nice Is Costing You Money and What Profitable Boundaries Look Like | 27 Jan 2026 | 00:33:50 | |
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon pulls back the curtain on the subtle ways women entrepreneurs leak profit without realizing it. Drawing from a recent month in her own business, Shauna Lynn shares how catching a series of small, “reasonable” decisions helped her retain an extra $4,000 - not from one big win, but from holding her value in everyday moments. This episode explores what Shauna Lynn calls the “nice tax” and the micro-moments where it shows up, from quick calls that are not so quick to preemptive discounts, scope creep, extensions, and underpricing based on comfort rather than value. She walks listeners through the mindset shifts and CEO standards that helped her replace people-pleasing with calm, confident boundaries, without sacrificing kindness or client experience. Listeners will gain practical language, real examples, and a new lens for spotting profit leaks as they happen, plus a powerful reframe on being both generous and well paid. If you have ever overdelivered, undercharged, or second-guessed your pricing, this episode will change how you think about money conversations. Share it with a woman in business who needs permission to protect her profit. Timestamps: (00:01) - (04:15) - How small “being nice” moments quietly cost women entrepreneurs thousands (04:16) - (09:30) - The nice tax explained and why profit leaks often go unnoticed (09:31) - (16:10) - The most common micro-moments where women overdeliver and undercharge (16:11) - (23:10) - Real examples of scope creep, quick calls, extensions, and pricing from comfort (23:11) - (32:30) - CEO standards for protecting profit and how to be kind and paid Resources:
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| Stop Boosting Posts and Start Scaling Your Business With Smart Paid Ads with Britt Holmes | 20 Jan 2026 | 00:47:03 | |
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with paid advertising strategist Britt Holmes for a grounded, no-hype conversation about what actually makes ads work. With nearly 14 years of experience managing millions in ad spend, Britt shares how she moved from corporate marketing to helping women-led and service-based businesses grow with clarity, ethics, and measurable results. This episode challenges the common belief that ads are a quick fix. Britt breaks down what needs to be in place before spending a dollar, why boosting posts is costing business owners more than they realize, and how sustainable growth comes from strategy, not shortcuts. She offers a refreshing perspective on starting small, stacking wins, and choosing platforms that align with real buyer intent rather than vanity metrics. Listeners will walk away with a clearer understanding of when ads make sense, how to avoid expensive mistakes, and why integrity matters more than trends in digital marketing. If paid ads have felt confusing, intimidating, or disappointing, this conversation will shift how you think about growth. Share this episode with the woman in your life who has been thinking about running ads but is unsure where to start. Timestamps:
About Britt Holmes: Britt Holmes is the founder of Merit Media Inc and a paid advertising strategist who helps service-based businesses implement ethical, high-performing ad strategies with clarity, simplicity, and measurable results. With over a decade of experience managing ad campaigns and bringing big-brand strategy to small budgets, Britt emphasizes strong targeting, conversion-focused creative, and real business outcomes rather than vanity metrics.Listen on your favorite platform! Click any icon below to find our podcast wherever you love to tune in. | |||
| Why Rebranding Isn’t Starting Over but Stepping Into Your Next Level with Puja Malhotra | 18 Nov 2025 | 00:45:49 | |
In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Puja Malhotra, founder and creative director of Roop Creative Agency, for a powerful and emotional conversation about what rebranding really means. Puja shares how leaving corporate life to build her own agency sparked an ongoing evolution, one shaped by intuition, courage, and purpose. Together, they unpack the emotional side of rebranding: the guilt, fear, and resistance that surface when your business outgrows its original identity, and the freedom that comes from realigning your brand with who you’ve become. Listeners will gain insights into how to know when it’s time to rebrand, how to balance passion and profit, and why rebranding is less about starting over and more about stepping into clarity and confidence. If your brand feels “too small” for the business you’re building, this episode will remind you what’s possible when you let go and grow forward. Timestamps:
Puja Malhotra is the founder and creative director of Roop Creative Agency, a boutique branding and web design studio she launched in 2016 after leaving a career in corporate marketing. Named after her grandmother, Roop Creative is rooted in strategy, storytelling, and timeless design, helping entrepreneurs across North America build brands that not only look beautiful but also scale with clarity and purpose. With over 15 years of experience, Puja has worked with hundreds of business owners to develop brand identities, design websites, and create strategies that align with their goals. She is passionate about meeting clients where they are—whether through full-service brand development, website intensives, or semi-custom brand kits that allow new founders to launch with confidence. In addition to her client work, Puja runs Corporate Dropout, a 3-month 1:1 mentorship program designed for designers, strategists, and creatives who are ready to confidently leave the 9–5 and build profitable, sustainable agencies of their own. A proud mom, Puja often shares her journey of balancing ambition and motherhood, navigating identity as a first-generation entrepreneur, and building a business that feels true to who you are. | |||
| Work Smarter, Earn More: Finding Profit in the Business You Already Have | 11 Nov 2025 | 00:32:38 | |
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon takes listeners behind the scenes of her own hard-earned lessons about profit leaks and how to stop them. After a costly business decision reshaped how she views money, Shauna Lynn began helping women entrepreneurs uncover the hidden dollars sitting quietly inside their businesses. Listeners will learn how pricing, processes, and priorities can silently drain profits and why “busy” isn’t the same as “successful.” With candor and humor, Shauna Lynn challenges the myth that more effort equals more income and shares a refreshing approach to creating a sustainable, profitable business without burnout.This episode offers a practical mindset shift for women ready to step into their CEO role, protect their time, and finally keep more of what they earn. Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind. Timestamps:
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| Stop Chasing Followers and Start Building a Community that Converts with Emily Rosales | 04 Nov 2025 | 00:48:16 | |
In this inspiring episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Emily Rosales, brand strategist and founder of Simply Me, to reveal why authentic connection, not viral content, is the key to sustainable growth. Emily shares how she rebuilt her entire Instagram presence from scratch after losing her first account, growing an engaged community of just 1,500 followers who actively connect, comment, and convert. She opens up about the mindset shift from follower counts to meaningful conversations, explaining how clarity, consistency, and genuine care can transform a brand into a trusted presence online. Listeners will learn what it truly means to be “seen” in business, how to build trust that lasts, and why branding is less about visuals and more about emotion and relationships.If you’ve ever felt invisible online or overwhelmed by marketing noise, this episode will help you refocus on what really builds a business worth remembering. Tune in and share it with a fellow entrepreneur who needs the reminder that authenticity always wins. Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind. Timestamps:
Emily Rosales is a Brand Strategy Coach and Messaging Specialist at Simply Me. She helps entrepreneurs and business owners who feel unseen by the right people transform their message so they stand out authentically and attract the clients they want. Her done-WITH-you approach blends coaching and copywriting to build clarity, confidence, and simple strategies that make marketing easier. Her mantra: be seen, be remembered, be you.Listen on your favorite platform! Click any icon below to find our podcast wherever you love to tune in. | |||
| Why Being an Introvert Could Be Your Biggest Advantage in Business with Inga Faison-Cavitt | 28 Oct 2025 | 00:50:42 | |
In this episode of The Real Women Real Business Podcast, host Shauna Lynn Simon sits down with authenticity strategist Inga Faison-Cavitt, who proves that introverts don’t have to change who they are to thrive in sales or entrepreneurship. Once an engineer turned top 5% direct-sales leader, Inga built her success by honoring her natural strengths, deep listening, empathy, and meaningful connection, instead of relying on extroverted “hustle” tactics. Listeners will gain powerful insights from her Authentic Sales Accelerator Method and her 3P Networking Framework, both designed to help introverted entrepreneurs grow without draining their social batteries. Inga shares how preparation, genuine relationship-building, and nurturing human connection can create lasting business success, and how even extroverts can benefit from understanding the introvert’s approach to communication and energy management. Tune in to learn how to reframe your personality as a superpower, transform your sales conversations into authentic relationships, and redefine what it means to succeed in business on your own terms. Timestamps:
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Inga Faison-Cavitt, also known as Inga Fay, is an Authenticity Strategist. She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness. She is in the top 5% of her direct sales company and has earned two cars and four diamond rings. Inga enjoys empowering female coaches and consultants with introverted tendencies to live their best life and helps them scale their businesses by mastering networking, relationship marketing, and sales strategies that treat people like humans, not a number. | |||
| The Real Reason Your Business Isn’t Growing the Way You Hoped | 21 Oct 2025 | 00:24:17 | |
In this episode of The Real Women Real Business Podcast, Shauna Lynn shares an unfiltered look into a bold experiment that changed how she connects with her audience and reframed how entrepreneurs think about clarity and growth. After giving out her personal cell number to subscribers and inviting them to text her their biggest business challenge, Shauna Lynn uncovered a surprising truth: most entrepreneurs aren’t struggling with strategy at all, but with clarity about what they’re really building. Listeners will hear how Shauna Lynn breaks down the difference between surface-level fixes and the deeper mindset shifts that drive sustainable success. She reveals how generosity, genuine connection, and radical honesty can spark ripple effects far beyond your expectations. If you’ve ever thought, “If I could just fix this one thing, everything would fall into place,” this episode will challenge you to think differently about what your business truly needs to thrive. Share it with a fellow entrepreneur who’s ready to gain real clarity and direction.Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind. Timestamps:
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| Cutting Through the Noise to Build a Powerful Brand with Jaci Russo | 14 Oct 2025 | 00:47:07 | |
In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Jaci Russo, CEO and co-founder of Brand Russo, one of the very few women-owned agencies in the United States. With over 25 years of experience, Jaci shares how she transitioned from Hollywood to Louisiana, started an agency while pregnant, and grew it into a nationally recognized firm, all while raising four children alongside her husband. Listeners will gain powerful insights into Jaci’s “Razor Branding” process, a practical framework that cuts through the clutter and keeps strategy at the heart of every marketing effort. She explains why most entrepreneurs get stuck between passion and execution, and how refining your focus, promise, and messaging can shift everything. Jaci also reveals how Brandstate U was born to serve entrepreneurs with smaller budgets, proving that strong branding isn’t only for big businesses. If you’ve ever struggled to balance ambition, boundaries, and growth, this episode will inspire you to rethink your approach and build smarter, not harder. Share it with another entrepreneur who needs this encouragement today. Timestamps:
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Jaci Russo, P.C.M., is the CEO and co-founder of brandRUSSO – a strategic branding agency that represents a global portfolio of B2B clients. Jaci is a published author, entrepreneur, and sought-after speaker with over two decades of marketing experience. She’s the architect behind Brand State U, Train Yard Advisors, and co-host of the “He Said, She Said, Razor Branding Podcast”, and the “She’s So Bossy Podcast”. Jaci is a civic leader, mentor, mother of 4, and is part of the less than 1% of women-owned and founded agencies in the U.S. | |||
| How Women Entrepreneurs Elevate Authority Through Executive Presence with Jennifer Lemmert | 07 Oct 2025 | 00:42:21 | |
In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Jennifer Lemmert, an award-winning communications consultant who went from losing her corporate job during the pandemic to building a thriving six-figure business while raising three young children. Jennifer shares how she shifted from identifying as a “freelancer” to owning her role as a CEO, and how that mindset change transformed her brand, her confidence, and her results. Listeners will hear how Jennifer reframed mistakes as powerful brand stories, why women often sabotage their executive presence without realizing it, and how embracing authenticity can elevate authority and influence. Jennifer and Shauna Lynn discuss the importance of aligning passion, profits, and progress to avoid burnout, and offers clear steps to start shaping an executive brand that truly resonates. If you’re ready to stop downplaying your expertise and start leading with confidence, this conversation will inspire you to rethink how you present yourself and your business. Tune in, and share it with another woman entrepreneur who needs this encouragement today. Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind. Timestamps:
Jennifer Lemmert is an award-winning PR & communications consultant who helps leaders shine and employees connect, making a powerful impact at their companies and in their industries. Her passion is helping executives enhance their brand stories to inspire trust and action in the people who matter the most. When she's not guiding the C-suite, Jennifer is a wife to a Navy reservist and mom to 3 rambunctious boys under 8. | |||
| How to Turn Procrastination Into a Powerful Tool for Business Growth | 30 Sep 2025 | 00:36:44 | |
In this transformative episode of The Real Women Real Business Podcast, Shauna Lynn reframes procrastination not as a personal flaw but as a message from your subconscious. With relatable stories and practical insights, Shauna Lynn shares how to recognize when procrastination signals a skill gap, a need for processing time, or a mismatch with your true priorities. Listeners will gain powerful strategies to shift from frustration to clarity. From creating SOPs that simplify overwhelming tasks, to using energy-aware scheduling and the Pomodoro method, to setting up an “idea parking lot” that keeps shiny distractions from derailing your progress, Shauna Lynn delivers actionable tools that any entrepreneur can apply immediately. She also reveals how “productive procrastination” can fuel creativity and why tuning into these signals can help you grow as both a leader and a CEO. If you’ve ever wondered how to turn wasted time into your business’s hidden advantage, this conversation will change the way you see your daily habits. Tune in, reflect on your own patterns, and share this episode with a friend who could use a fresh perspective on procrastination. Timestamps:
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| How to Double Your Income by Delegating Smarter with Kirsten Graham | 23 Sep 2025 | 00:48:59 | |
In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Kirsten Graham, CEO of Six Figure Business Coaching, to dismantle the "solo CEO" myth that holds so many women back. Kirsten shares how true growth only happens when you stop trying to do it all and start spending your time where it counts most. From outsourced bookkeeping that helps you understand your profit margins to done-with-you lead funnels that actually convert, Kirsten reveals how strategic delegation can multiply your income and give you your time back. But this isn’t just about saving time; it’s about building a business that actually works for you. With humor, real-life examples, and practical insights, Kirsten walks listeners through how to know when to delegate, how to find the right support, and what to look for in a VA or team member, plus why SOPs are the unsung heroes of scale. Whether you’re overwhelmed by tasks or hesitant to let go of control, this episode will leave you inspired to lead with confidence and clarity. Tune in for an honest conversation that might change how you run your business. Timestamps:
Kirsten Graham:
About Kirsten Graham: Kirsten understands that time is the most valuable asset for business owners. That’s why she helps them transition from being invisible to gaining visibility with the right audiences. Through strategic video marketing and podcast guesting, Kirsten empowers business owners to build authority and generate quality leads. Plus, with the support of a VA, business owners can free up their time to focus on growing their income. | |||
| Turning Uncertainty into Your Greatest Advantage with Meridith Elliot Powell | 16 Sep 2025 | 00:43:48 | |
What if your team stopped waiting to be told what to do - and started leading with you? In this power-packed episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by Hall of Fame speaker and business growth expert Meridith Elliot Powell to explore what it truly takes to lead in a world defined by rapid change. If you’re tired of shouldering the full weight of your business while your team merely ticks off tasks, this episode offers a blueprint for genuine change. Meridith breaks down how to stop being the bottleneck in your business and start building a team that takes initiative, thinks critically, and drives results without constant hand-holding. She shares her simple but powerful Ask for Change system that shifts your team out of task mode and into solution mode - without sacrificing quality or control. If you’re ready to lead a team that moves the business forward with you (instead of waiting on you), this conversation will change how you lead forever. Timestamps:
Meridith Elliott Powell is a Hall of Fame Speaker, award-winning author, and business growth strategist known for transforming uncertainty into a competitive advantage. Her high-energy, engaging programs are packed with actionable insights, empowering audiences to take bold steps toward success. With deep expertise in sales, leadership, and navigating change, Meridith equips leaders and sales professionals to embrace disruption, build resilience, and achieve exponential growth. | |||
| How Women Entrepreneurs Get Taken Seriously Without Going Viral with KJ Blattenbauer | 13 Jan 2026 | 00:42:21 | |
In this episode, Shauna Lynn sits down with powerhouse publicist KJ Blattenbauer, founder of Hearsay PR, to challenge everything women entrepreneurs think they know about being seen. Drawing on nearly three decades in PR, KJ shares how she went from shaping stories behind the scenes to helping overlooked experts step into authority in a way that actually fits real life. Listeners will hear how publicity differs from social media noise, why credibility compounds faster than followers, and how clarity - not intensity - is the real driver of sustainable visibility. KJ reframes PR as an act of service, showing how lived experience, consistent messaging, and simple storytelling can open doors to aligned opportunities without selling your soul online. She also breaks down the most common visibility mistakes women make and offers practical ways to become your own best publicist, starting now. If you’re an accidental CEO who wants to be known for your work without doing all the things, this conversation will shift how you think about visibility, confidence, and growth. Listen in, and share it with the woman who needs permission to be seen Timestamps:
About KJ Blattenbauer: KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of the DIY PR book, How to Be a Media Darling, and Pitchworthy, a modern guide to building lasting visibility and authority. | |||
| What Every Entrepreneur Regrets Learning Too Late | 09 Sep 2025 | 00:36:32 | |
In this powerful episode of The Real Women, Real Business Podcast, Shauna Lynn explores why many entrepreneurs only take action after facing painful setbacks and how to shift into a more proactive approach to leadership. Through relatable stories (including a jaw-dropping cockroach incident in a staged home) and hard-won lessons, Shauna Lynn reveals the hidden costs of procrastination, underpricing, weak boundaries, and neglected systems. Listeners will gain clarity on how to set contracts and policies that act as true boundary-setting tools, why pricing for sustainability (not survival) transforms your energy and income, and how small, consistent actions today can protect your future self from burnout and regret. With her trademark mix of honesty and encouragement, Shauna Lynn challenges entrepreneurs to stop learning everything the hard way and instead build habits, systems, and support networks that make business not just profitable but genuinely enjoyable. Tune in to hear how you can stop waiting for the “cockroaches” in your business before making the changes you already know you need. Share this episode with a fellow entrepreneur who could use a reminder that prevention is always easier than repair. Timestamps:
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| Moving Past Imposter Syndrome into Authentic Leadership with Anne Dranitsaris | 02 Sep 2025 | 00:45:30 | |
In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Dr. Anne Dranitsaris, a psychotherapist, leadership coach, and author of the upcoming book Not Broken, Just Delayed. Together, they challenge long-held ideas about codependency, reframing it not as a disorder but as a developmental delay that keeps entrepreneurs, especially women, stuck in survival mode instead of thriving. Anne shares how self-protective patterns like people-pleasing, undercharging, and avoiding conflict often show up in entrepreneurship. She explains why so many women settle for “just enough” and how this mindset limits both growth and fulfillment. Through her unique lens, listeners are invited to rethink boundaries, entitlement, and negotiation - not as selfish acts, but as essential steps toward stepping fully into their authentic power. This conversation is equal parts inspiring and practical, offering listeners fresh ways to shift their thinking and begin rewiring long-standing habits. Tune in for eye-opening insights, journal-worthy prompts, and a transformative reframe that could change the way you lead your business and your life. If this episode resonates, don’t keep it to yourself - share it with someone who needs to hear it today. Timestamps: (00:02) - (04:15) - Meet Anne Dranitsaris and her codependency reframe (04:16) - (15:40) - People pleasing and undercharging in business (15:41) - (27:05) - The trap of the “just enough” mindset (27:06) - (41:22) - Boundaries, entitlement, and negotiation (41:23) - (55:10) - Shifting from fear to potential Resources:
Anne Dranitsaris
About Anne Dranitsaris: Anne Dranitsaris, Ph.D. – Author, Psychotherapist, and Developmental Expert. Anne Dranitsaris, Ph.D., is a psychotherapist, leadership coach, and author who has spent over four decades helping people break free from the self-protective patterns that keep them stuck. Drawing from neuroscience, Jungian psychology, and attachment theory, she guides individuals and organizations to move beyond codependency, Imposter Syndrome, and people-pleasing to live from their Authentic Self. Her new book, Not Broken, Just Delayed, reframes codependency as a developmental delay rather than a disorder—showing readers how the survival strategies that once kept them safe now hold them back. With compassion and clarity, Anne offers a roadmap for healing that empowers people to stop abandoning themselves, reclaim their emotional needs, and step into the lives they were meant to lead. | |||
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