The Product Marketing AI Podcast – Détails, épisodes et analyse

In this episode of the Product Marketing AI Podcast, Sean welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of chiefmartec.com. Known as the "godfather of Martech," Scott discusses his role, the endless growth of Martech tools, and why consolidation isn’t the best strategy.

Scott explains his time-intensive tasks at HubSpot, like managing partnerships and staying updated on Martech trends. He also shares his favorite tools, including HubSpot, Reveal, and Descript, and why partnerships are crucial for long-term success.

Scott and Sean delve into the rise of AI tools, noting that nearly 2,000 new tools have emerged in the past six months, mostly AI-powered. Scott emphasizes the balance between rationalizing tech stacks and exploring innovative tools to stay competitive.

The discussion also touches on composability in Martech, highlighting its importance for optimizing workflows and customer experiences. Scott predicts that AI will make composability more accessible, simplifying complex tasks for non-technical users.

For product marketers seeking budget for new tools, Scott advises framing the request around AI and automation benefits to improve efficiency without scaling headcount.

Tune in for insights on Martech’s future and practical tips for product marketers. Learn more at chiefmartec.com and reach out to Scott at SJ Brinker on LinkedIn. Don't miss this episode packed with expert advice and innovative ideas.

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He is back! In this episode of the Product Marketing AI Podcast, Sean catches up for the second time with Derek Osgood, founder and CEO of Ignition. Fresh off a late 2023 funding round, Derek spills the beans on the wild ride of fundraising and why staying fit keeps him sane.

Derek reveals Ignition's killer plans for 2024. Think AI on steroids, making product launches a breeze, boosting team collab, and nailing marketing success metrics. He highlights their new AI models that dish out custom content and smart suggestions.

Get a sneak peek at Ignition’s cool features. Derek shows how it crushes competitor analysis, pulls in customer feedback, and spots key product ideas. He also talks about “Chat GTM,” an AI tool that answers team questions with spot-on info.

Tune in to see how Ignition is shaking up product marketing. For more, hit up www.haveignition.com or email Derek at derek@haveignition.com.

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Podcast titles. Sometimes you want to go high brow, others you just want to rock a Drake pun. 

Amanda Groves the Senior Director of Product Marketing at Crossbeam joins me to talk Champagne, her favorite Product Marketing tools, and the future of email as a communication medium. She tells us why Notion, Loom, and Full Story are her favorite tools, and while we are talking about drinking champagne, how she uses Crossbeam in her day-to-day. The first episode in a few months but it's a cracker. Don't miss it. 

Check it out.

The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.

Sponsored by Gym-To-Market. The number 1 gym-obsessed apparel brand for marketers. Coming soon on Shopify. 

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Jam Khan the SVP of Product Marketing at 6sense tells us what Product Marketing has in common with Icebergs. Hint, a lot of it is under the surface. He also outlines why the dark funnel of hidden activity is key to the growth of his favourite tool and favourite company 6sense. Don't miss his top 4 Product Marketing tools and the one he hates. 

Check it out.

The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.

Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com.

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Maureen West, Vice President, Product Marketing Strategist at the Publicis Groupe breaks down the huge scope of responsibility that Product Marketers face and how to focus on the projects that matter. She highlights one part of the role that Product Marketers should NEVER do and gives us her favourite and most hated tools. Maureen is one of the most insightful voices in Product Marketing and you don't want to miss her take on storytelling at an agency and figuring out the differences between B2B & B2C buyers. Check it out. 

The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.

Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com.

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Kimberlee West, Director of Product Marketing at Uniphore and the coolest Canadian PMM since April Dunford, breaks down the most time consuming parts of her Product Marketing job. We talk Artificial Intelligence, Global Product Marketing and having a 6sense for data. She breaks down how she thinks about personas, ICP, intent data and growth marketing. Do not miss this episode.

The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.

Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com.

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You can find out more Kimberlee's other business Kids Swag here

Lauren Culbertson, the CEO of LoopVOC breaks down the most time consuming parts of her Product Marketing job, and the tools she uses to make her life easier. Lauren outlines how she manages go-to-market launches, competitive intel and speeds up customer research using her own tools. We chatted loving and hating Asana and the advancement of Product Marketing tools in the past 3 years. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.

Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com.

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Check out Lauren's brand new Product Marketing Certification here. Get Customer Research Certified now. 

Alicia Carney the Head of Product Marketing at Lune breaks down the most time consuming parts of her Product Marketing job, and the tools she uses to make her life easier. Alicia outlines how she speeds up customer research, strategic messaging and content production. She also dropped a major Jira Smash Mouth comparison with some HubSpot fandom thrown in for good measure. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. 

Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com. 

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Check out Alicia's brand new course WTF is Go-To-Market here and climate change start-up Lune.  

The Product Marketing AI podcast is coming soon.

The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. There are many podcasts which focus on the mindset and skillset that the best PMM’s employ but The Product Marketing AI podcast will focus on the toolset PMM's need to be effective.

Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minutes or less.

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This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan.

Season 2 has seen us discuss the many varying paths that PMM's can take in their career. Jill Roberson has charted a novel path to VP of Digital Marketing at Velir. She outlines why the skills learned as a PMM Leader at Sitecore have set her up for success as a VP.

She tells us how a thirst for knowledge and learning has fuelled her career, plus her favorite and most hated marketing tools.

If you are looking to take the next step in your Product Marketing career DO NOT MISS THIS EPISODE

Connect with Jill on ⁠LinkedIn⁠

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