The Pro Church Tools Show with Brady Shearer – Détails, épisodes et analyse

The future of creativity is shifting—fast. And for the first time, humans aren’t the only ones leading the way. New studies from Stanford and MIT reveal how AI is already transforming creative work. In this video, we break down the top 3 takeaways every creative needs to know to stay ahead.

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Table of Contents:
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0:00 - Intro
1:00 - Takeaway #1: The AI Revolution Is Backwards
13:06 - Takeaway #2: Trust Is The Biggest Roadblock
20:27 - Takeaway #3: Creative Bankruptcy

IMPORTANT LINKS
- Future of Work with AI Agents: https://bit.ly/4lzlPnc
- Your Brain On Chatgpt: https://bit.ly/4nyRHKn
- Threads, Podcast Video Studio, & AI Policy For Churches: https://youtu.be/hngpsILIL8I

THE 167 NEWSLETTER
📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com

GET IN TOUCH
🌍 The Company: https://prochurchtools.com
🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church
📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com 

JOIN THE COMMUNITY
📸 Instagram: https://www.instagram.com/bradyshearer
🎵 TikTok: https://www.tiktok.com/@bradyshearer
🐦 Twitter: https://twitter.com/bradyshearer

A church in Arizona has shared its goals for the year—and surprisingly, not one of them mentions attendance. So what are they focusing on instead? And should your church take a similar approach? In this episode, we break down their strategy and what it could mean for your ministry.

 

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Table of Contents:

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0:00 - Intro

4:36 - Reason #1: Process OVER Outcome

10:39 - Reason #2: Lead OVER Lag

19:18 - Bonus Goal #1: Young Leaders Coalition

23:44 - Bonus Goal #2: Amplify More Voices

30:35 - Bonus Goal #3: Staff Sabbatical Policy

 

IMPORTANT LINKS

- Ironwood Church: https://www.ironwoodchurch.org/

- Luke Simmons Twitter | X: https://x.com/lukedsimmons

- Makeovers: https://www.nucleus.church/makeovers

- What Predicts Church Growth or Decline?: https://bit.ly/44o8pVk

 

THE 167 NEWSLETTER

📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com

 

GET IN TOUCH

🌍 The Company: https://prochurchtools.com

🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church

📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com 

 

JOIN THE COMMUNITY

📸 Instagram: https://www.instagram.com/bradyshearer

🎵 TikTok: https://www.tiktok.com/@bradyshearer

🐦 Twitter: https://twitter.com/bradyshearer

Today on the show: 15 things everyone says your church needs on social media. Spoiler — many don’t matter at all. We’re sorting each one: necessary, nice to have, or nonsense. Let’s cut through the noise.

 

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Table of Contents:

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0:00 - Intro

1:48 - Spring Promotions

5:46 - Facebook Group

7:04 - Consistency

8:51 - Photography Of Church Life

11:18 - DM Automation

13:12 - Skit Reels

18:50 - Meta Verified

20:26 - Following & Engaging With Others

23:30 - Sprinkle Promotions

28:40 - Hashtags

31:42 - Sermon Reels

38:24 - Social Accounts For Ministries

40:52 - Ideal Post Timing

43:15 - X Account

44:30 - TikTok/Threads Account

 

IMPORTANT LINKS

- ManyChat: https://manychat.com/

- Stop Saying “Link In Bio”! Say This Instead… : https://youtu.be/wEMYlV4ZvPg

 

THE 167 NEWSLETTER

📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com

 

GET IN TOUCH

🌍 The Company: https://prochurchtools.com

🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church

📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com 

 

JOIN THE COMMUNITY

📸 Instagram: https://www.instagram.com/bradyshearer

🎵 TikTok: https://www.tiktok.com/@bradyshearer

🐦 Twitter: https://twitter.com/bradyshearer

Send in your question via text to 1-800-485-3139.

Question #1 (02:32): I need a pros and cons list, church photos taken on cell phones vs. professional photos.

Question #2 (13:50): How do you help church leadership understand how long it takes to do good video work for the church (or other marketing work) that they maybe have never done before, so they have no concept of how long it should take or how many people it would take to produce it and do it well?

Question #3 (24:55): Both of you (Brady and Alex) have many interests and irons in the fire, both in business and personally. Whether it's designing website software, starting new services like SocialSermons, photography, forest foraging, hunting, coffee, sports, fragrances, etc etc, you are also both married and have kids, and Alex pastors on the side. How do you guys stay sane? I know Alex talked recently about reclaiming a Sabbath, and I wondered how this may factor into that larger topic, as someone also has many varied interests, but is wondering if I'm over extending myself.

Question #4 (37:56): I listen each week to your podcasts. I'm 50+ years old & have never purchased or worn men's cologne. I'm intrigued with your conversations about the topic. So much so, that I'm planning on trying some. What are your top 5 or top 10 that one should sample? 

Send in your question via text to 1-800-485-3139.

Question #1 (01:28): How do you navigate creating content in a small church where most of the ppl are camera shy? I’ve tried asking ppl for testimony, tried asking ppl how they felt about service, we even tried a segment where we highlight entrepreneurs in our congregation as a way to involve community. Overall, engagement is low both on and offline. How do I as the social media manager help turn it around? 

Question #2 (09:14): I've been trying to find some data and stats that prove converting our Catholic homilies into short form video would be worth the time it would take to do it.  Do you happen to have any data or stats showing performance by churches who are doing this? More specifically, it would be great if it could be data from Catholic Churches. I hear everyone pitching to do it, but cannot find any data to show results. Not to sound all corporate, but what is the ROI?

Question #3 (19:43): Here’s a boring but helpful idea for a podcast question. Business card tips? We do a feeding the needy program and distribute business cards for people to know who we are and how to make contact. Tips?

Question #4 (25:14): What are your hottest food takes?

Send in your question via text to 1-800-485-3139.

Question #1 (00:32): What's the future of video and that whole field of work in your opinion - considering the rise of AI?

Question #2 (11:01): How to know when it's time to leave a job?

Question #3 (19:56): What do you think of video banners on church websites?

Question #4 (26:20): What are your favorite go-to meals right now?

Send in your question via text to 1-800-485-3139.

Question 1A (01:22): I’ve been asked to run a promotion for a campaign to raise money to pay for our HVAC system. I want it to be effective and not cringy.    Question 1B (01:30): I’ve been asked to promote the current financial promotion! I need help! To be fair, our church is debt free and raising money for an air conditioner. Nevertheless, how can I make it not so cringy?   Question 1C (01:58): My church board wants us to make announcements about our Spring Business Meeting....I know you talk about telling a story (that inspires) for announcements. How do you do that for the annual business meeting? 

Question #2 (12:17): Our new-ish (about a year) senior pastor is very active on social media. He also shares a lot of our church posts. My question is how much should we share each other's posts? Going through his followers, (a few thousand) I'd say about 1/3 of them also follow the church's accounts, so a lot of the same people may be seeing the same posts on both accounts. Personally, I think it's a great idea for both of us to share each other's posts to stories on IG and FB, and to retweet them, but not so sure about sharing to our IG and FB feeds. What do you suggest? How much sharing should we be doing?

Question #3 (15:39): How do you get more followers on a church account?

Question #4 (27:36): What did you learn in your last year of life?

Send in your question via text to 1-800-485-3139.

Question #1 (02:14):  You're both busy, successful individuals, managing families, social, church, coffee and even scents. I'm just wondering what you two use to manage your tasks/outlining/mind-mapping. Is it Evernote? Notion? A simple spreadsheet? 

Question #2 (13:03): My goal on vertical video is to get it under 60 seconds which I’m usually at 58-59 on sermon clips. I’ve noticed clips under 30 seconds possibly doing better. Have you seen a better goal of 15-30 seconds for vertical video?

Question #3 (22:39): When you encourage social sermon posts, you point out the importance of the hook at the intersection of faith and culture. In my position, I have influence on our sermon series titles. I'm not sure it makes sense that our sermon series titles should be the same as a social sermon hook, but I feel the faith and culture principle could still apply. Am I putting too much thought into something no one cares about? 

Question #4 (29:08): Heard you say you never check bags (I think). How do you pack for international travel with all of your camera gear?

Send in your question via text to 1-800-485-3139.

Question #1 (01:27): Is "high production" vs. "low production" a heart issue?

Question #2 (13:13): For announcements it’s easy to shift to a model of: inspiration and one next step, but I’m wondering how do you shift the vocabulary of your main speakers? I’ve notice that most of the biggest churches have preaching and MCing that use a shared vocabulary, some things are vision statements (which is easy to have a shared language around), some things are cultural statements and some things are functional to that church. But I’m wondering how do they unify behind that? Is there a list of statements or is there a quota per service? Is there a comms strategy meeting that they plan out what to say and what’s worth saying? How do all these different speakers have the same vocabulary?

Question #3 (22:52): How soon should I publish our sermon clips after the sermon was first preached? Also, should I be trying to add new designs onto every SocialSermon? Thanks!

Question #4 (35:08): Coffee Corner with Bishop Barista - Question for Alex: what decaf/low caf coffees does he recommend for people with high blood pressure that need to reduce caffeine intake but still want to enjoy a good.

Send in your question via text to 1-800-485-3139.

Question #1 (02:00): How best to use ChatGPT in church? Church leadership? Ministry issues?

Question #2 (16:44): Just curious, what are your thoughts on the social media app Lemon8? Do you think it would be beneficial for a church to utilize that app?

Question #3 (22:57): Communications Minister here at my church. I have a church member that has gone and made their own custom T-shirts after we just did a church-wide shirt order. They don’t match the same shirts everyone else has and this person is not in a position of leadership. How should I address this with this individual? What's consistent branding worth? The shirts are honestly fine, but I just don't feel like I can have a church member just making whatever they want ESPECIALLY when we've done a church-wide shirt order recently that allowed everyone to have something similar and have a sense of unity.

Question #4 (29:09): What are your top 5 favorite sports moments?