The PR Pod - Brooke Burns | My Podcast Data

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https://www.theprpod.com/
139 partages
https://omnystudio.com/listener
69 partages
https://www.starkmatthews.com.au/
6 partages

https://www.linkedin.com/in/kerriemurphy/
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https://www.linkedin.com/in/juliejarratt/
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https://www.linkedin.com/in/karinadurham/
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How to get journalists to respond to a pitch

dimanche 14 novembre 2021 • Durée 01:09:34

Pitching to media and securing coverage is one of the most common things we do in PR but, it can take some time to start doing this effectively. If you haven't had much success in converting your pitches to coverage in newspapers or magazines, you’re not alone. Someone who has been on the receiving end of oodles of PR pitches is Katarina Kroslakova. Katarina has been the editor of the Australian Financial Review’s Life & Leisure and Luxury magazines, a columnist for Harper’s Bazaar, is now the editor and publisher of T Australia, The New York Times Style Magazine in Australia AND, runs her own publishing house, Primary Ideas. With an extensive background in newspapers and magazines, Katarina knows just what you need to do to ensure you have the best chance possible of getting your pitch read by a journalist in these two mediums. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/securing-a-pitch-response

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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Lessons I've Learned... With Leading Luxury Travel And Lifestyle PR Expert Jennifer Hawkins

dimanche 24 octobre 2021 • Durée 54:43

Jennifer Hawkins is a trailblazer in the PR industry. She’s the CEO of not one but two integrated agencies in the US – Hawkins International PR and Maverick Creative - which specialise in PR, social and digital execution in the luxury travel, wellness, lifestyle and hospitality sectors, among others. With her head office based in New York and staff dotted around the country, Jen’s clients are located worldwide, from South Africa to South America, Los Angeles to London, Boston to Bermuda. Jen didn’t start her career in public relations. In fact, she didn’t even study it. We discuss why she believes this was a contributing factor to her success in this industry, how to stay nimble and effective both as an employee and business owner plus we muse some of the lessons she's learned along the way. Whether you’re an entry-level graduate, mid-way through your career or even considering starting a PR agency, you'll find her tips invaluable. You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/jennifer-hawkins

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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Managing The Domestic PR For An International Brand

mardi 15 juin 2021 • Durée 29:29

Landing a new job that requires you to be responsible for the domestic PR for an international brand can be a little daunting. How do you start making a name for yourself and your brand, in your market? Julie Jarratt has been the Communications Director for Cathay Pacific Airways in the Americas for almost a decade and the strategic mind behind the PR decisions in that region. She shares her insight on how you can fast-track your way into being a valued, productive and effective domestic PR brand representative.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/domestic-pr-for-an-international-brand

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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How To Get Into PR With Zero Experience

lundi 31 mai 2021 • Durée 44:04

Want to pivot into a public relations career? Don't have any PR internships or work experience under your belt? My guest, Winston Chang, just did that and there's no reason why you can't either. Find out how he transitioned from a high school teacher to a PR professional and what his secrets to success are. We also discuss why you need to leave your ego at the door, how to position your previous skills as relevant and transferable, and the tactic which gave Winston a competitive edge.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/how-to-get-into-pr-with-zero-experience

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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Writing A Blog

lundi 17 mai 2021 • Durée 25:16

Blogs are a useful tool for building a brand's credibility and authenticity on a particular topic but creating an engaging, compelling blog takes a little practice. Former journalist and General Manager of Ovato Communications, Kerrie Murphy, shares insight on integrating keywords, the value of backlinks, how to capture the attention of your audience, and how often you should be posting them. Plus, we discuss the best way to start the writing process and whether every company should produce blogs.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/writing-a-blog

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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Become More Productive And Focused

mardi 4 mai 2021 • Durée 49:42

The public relations sector is fast-paced. Burn-out is real. It is incredibly easy to feel like you're getting lost under a mountain of tasks and deadlines and for creativity and strategy to go out the window. Wendy Cole, a productivity expert from iMastery, teaches how you can set up your work environment to become more productive and focused. She shares her tips on limiting distractions and prioritising tasks, provides insight into why it's so important not to work from your inbox, and reveals simple techniques for making your task management system more powerful. Plus, we also discuss how to be more productive when working from home.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/becoming-more-productive-focused

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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What To Expect Working In A PR Agency

lundi 26 avril 2021 • Durée 39:28

Do you want the inside scoop on what life is like working in a PR agency (the things they don't tell you at college/university)? This episode covers why PR agencies are utilised by companies, the services they provide plus gives you an overview of some of the industry jargon you will need to know. You'll discover what will be expected of you on a daily/weekly basis, some of the challenges you may face plus, learn some tips and tricks for making a mark. My guest, Kerrie Murphy from Ovato Communications, and I also discuss why you should never delete an email and the value of understanding the context of every task you're delegated.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/working-in-a-pr-agency

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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Media Training

mardi 20 avril 2021 • Durée 36:49

You may have crafted the perfect pitch and managed to secure an interview for your spokesperson but if they can’t communicate the key messages succinctly, navigate challenging questions or come across as an engaging interviewee, all that hard work can be lost. Shelly Horton, a well-known Australian TV presenter, experienced journalist and MC, draws on her decades of experience to conduct media training through her company, Shellshocked Media. Shelly shares her tips for conquering nerves and managing curly questions as well as how to tailor interview responses for different mediums. Plus, we also discuss the value of anecdotes in communicating messages and whether there is a place for emotive gestures in television interviews.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/media-training

Learn more about Shellshocked Media: https://shellshockedmedia.com/

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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Integrating Social Media Into A PR Strategy

lundi 12 avril 2021 • Durée 10:43

If you want to produce maximum exposure for an announcement, you should be utilising a brand's social media channels to communicate those messages alongside your media relations activity. Allira Carroll from Tonic PR and I provide a quick overview of how you can leverage these channels effectively as part of your PR strategy. We also discuss the role social media can play within crisis communications, how to drive awareness for the channels themselves and why your social media assets can provide a great temperature check for the broader campaign.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/integrating-social-media

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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Building Media Relationships

lundi 5 avril 2021 • Durée 36:13

The key to building media relationships according to Kerrie Murphy, General Manager of Ovato Communications and former journalist, is research, research, research. This episode explores why research is so important, what you should consider before establishing new media connections, the information journalists are interested (and not interested) in learning from you plus why some journalists aren't responsive to PR contact and how to counteract that.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/building-media-relationships

Find tips from each episode here: https://www.theprpod.com/

See omnystudio.com/listener for privacy information.

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