Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time.
Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.
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Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
223 | State of the Wedding Industry: Mid-Year Update (Important Episode)
mardi 25 août 2026 • Durée 01:06:09
Back in January, I shared five shifts I believed would define the wedding industry in 2026. Eight months and hundreds of coaching conversations later, it's time for a mid-year reality check.
On this episode of The Power in Purpose Podcast:
[02:45]: An update on my new wedding planning software: Cue
[04:37]: About this state of the industry mid-year check-in
[06:35]: Seeing a trust recession and mid-market squeeze in the wedding industry
[14:00]: How AI is affecting the wedding planning industry in 2026
[18:22]: How visibility for wedding pros has changed
[28:47]: Wedding budgets are changing in 2026
[36:15]: Referrals and relationships in the wedding industry
[45:25]: A new shift I'm seeing in the wedding planning industry in 2026
[50:59]: A conversation we need to have as we finish out 2026
Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
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222 | The Reason Your Clients Walk All Over You Has Nothing to Do With Your Clients
mardi 11 août 2026 • Durée 32:49
Today I want to talk about the way you talk to your clients, specifically, the fact that a whole lot of you are talking to your clients like they're your boss and let your wedding clients walk all over you.
On this episode of The Power in Purpose Podcast:
[04:20]: A quick update on my new wedding planning software: Cue
[05:45]: An employee vs. expert mindset
[09:35]: Here's how to tell if you're energy is giving *employee*
[18:10]: How to show up as an expert instead
[27:26]: Why it's so important to stop letting your wedding clients walk all over you
Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
220 | Behind the Brand: The Making of Verve Event Co
mardi 21 juillet 2026 • Durée 01:01:35
Today's Behind the Brand episode is one I've been wanting to bring you for a while. I'm sitting down with Desiree Adams of Verve Event Co, someone I've had the privilege of coaching for six years now. And I need to tell you upfront, this episode is going to make you look at your own brand a little differently.
On this episode of The Power in Purpose Podcast:
[03:56]: The beginning of Verve Event Co
[08:53]: The story of Desiree's first wedding
[13:47]: What made the biggest difference in the growth of Verve Event Co
[20:07]: Behind the Verve Event Co marketing strategy
[33:53]: Working with a regular content creator
[36:28]: Why Desiree rebranded her wedding business
[39:30]: The inspiration behind Verve Event Co's new branding
[46:34]: What it means to have a Verve Event Co wedding
[50:13]: The evolution of the Planner's Edit podcast and coaching other wedding planners
[55:36]: What makes an iconic brand in 2026
Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
219 | You're Measuring ROI Wrong (And It's Costing You Better Business Decisions)
mardi 14 juillet 2026 • Durée 33:01
Is there an investment in your business that you've labeled a "mistake"? A course, a coach, a rebrand, a conference you flew across the country for... something you spent money on and then a few weeks later thought, did I just waste that? I want you to hold that thought, because today I'm telling you why you might be totally wrong when measuring ROI in your wedding business.
On this episode of The Power in Purpose Podcast:
[02:48]: The narrow definition of ROI in the wedding industry
[06:22]: One question you need to ask yourself about ROI
[08:10]: The five types of ROIs in the wedding industry
[23:50]: What we can learn about ROI from big brands
[26:45]: Making smart investments into your business
[28:27]: The questions you need to ask yourself before you spend money in your business
Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
218 | The Difference Between Being Available and Being Reachable (And Why It's Costing You)
mardi 7 juillet 2026 • Durée 26:28
Setting boundaries with wedding clients is something we all know we should be doing, and listen, plenty of us do have a boundaries problem. But here's what I've noticed as a coach: there's something deeper at play, and it's the real reason you're answering client texts from your dinner table, your kid's softball game, or the beach on a Saturday.
On this episode of The Power in Purpose Podcast:
[03:09]: The women I coach who feel the most exhausted in their business do this
[04:47]: Do you need to be responsive 24/7 to have a great client experience?
[06:27]: The problem with all the open loops you have open right now
[09:42]: Why setting boundaries with wedding clients makes good service possible
[14:20]: What to do with emotional responses
[17:26]: One of the ways I handle this as a business coach
[19:23]: Protect the state that you serve your clients from
[24:18]: One practice I want you to try this week
Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
217 | The Stuff My Students Are Building With AI That's Lowkey Blowing My Mind
mardi 30 juin 2026 • Durée 24:15
Something has been happening inside my programs lately that makes my week every single time I see it. The women I coach have stopped dabbling in AI for wedding pros and started building with it. What they're creating is blowing my mind! We're not talking about using AI to write captions or generate a few content ideas. We're talking about actual tools that go off and do the work for them while they're living their lives and focusing on the things that matter most.
On this episode of The Power in Purpose Podcast:
[04:16]: What you need to understand before using AI for wedding pros
[05:52]: The first way I'm seeing wedding pros use AI
[10:55]: The second way I'm seeing wedding pros use AI
[15:09]: The third way I'm seeing wedding pros use AI
[18:57]: The fourth way I'm seeing wedding pros use AI
Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
216 | What I Told a Student Who Wanted to Fire Her Client (It Wasn't "Fire Her")
mardi 23 juin 2026 • Durée 25:19
If you have a nightmare wedding client on your books right now, this episode is for you. Over the last month, I've had multiple students and private coaching clients come to me with the exact same question: Candice, how do I fire this client?
On this episode of The Power in Purpose Podcast:
[05:24]: A bad client is not just bad luck
[08:29]: The four standards every wedding pro needs to set
[17:57]: How to know if it's time to fire a client
[22:29]: Why you need to do get comfortable setting and enforcing standards (even as a people pleaser)
Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
JOIN ME INSIDE THE PLANNER'S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
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