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Explorez tous les épisodes du podcast The Online Business Manager Show with Sarah Noked

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TitreDateDurée
A Day in the Life of OBM Manu Loths: From Burnout to Building a Purpose-Led Agency01 Jul 202500:52:41

What happens when you hit burnout after 30+ years in corporate leadership—and decide it’s time to build something of your own?

In this episode of The OBM Show (also available as a video), I’m joined by Manu Loths, an Accredited OBM and founder of Breitinger Consulting. After decades of working in senior roles across Germany and New Zealand—including CFO, GM, and Head of Operations—Manu knew she wanted more flexibility, more purpose, and more control over her time.

Instead of looking for another executive role, she enrolled in OBM School’s Accreditation program, implemented every piece of the curriculum, and built a business that now runs at full capacity—with a team, long-term clients, and a growing agency vision.

🎧 Inside the episode, we cover:

– How Manu transitioned from corporate burnout to OBM clarity
  – The moment she realized she could be choosy about clients
  – Her systems-first approach to both operations and finances
  – A turnaround story from a sixth-generation family business
  – Her plan for scaling through team and agency infrastructure
  – Why age, experience, and leadership are OBM superpowers

“This is what I used to do for others—now I do it for myself, my way.”

Whether you're stepping out of corporate, thinking about your second act, or wondering how to turn decades of experience into your own business—this episode is packed with inspiration, structure, and actionable strategy.

—-------------------



Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

You’re More Than Just Organized: The Real Value of Being an Online Business Manager24 Jun 202500:10:47

What if being “organized” was actually the least valuable part of your skill set?

In this episode of The OBM Show, we’re digging into a major mindset shift that every Online Business Manager needs to make if they want to grow, lead, and land premium clients. Because here’s the truth: clients often say they’re looking for someone who’s organized—but what they need is a strategic partner.

I’ve had clients hire me for “organization,” thinking they needed someone to keep the trains running. But the real results didn’t come from my color-coded task boards or neat file structures. They came from leadership. Decision-making. Big-picture thinking. And for a long time, I didn’t position myself that way—and I paid the price.

In this episode, I’m sharing how to move from the role of “doer” to driver—and what it looks like to own your identity as the operational engine behind a business’s success.

Inside this episode, we cover:

  • Why “organized” is a feature—not the benefit—and how to reframe your value
     
  • Five powerful roles every OBM plays (even if they don’t call them that yet)
     
  • Real language shifts to use in your website, proposals, and discovery calls
     
  • How OBMs unintentionally downplay their worth—and what to say instead
     
  • The link between this mindset shift and your pricing, burnout, and next-level growth

We also talk about the hidden cost of playing small—why vague support language keeps you stuck, how burnout creeps in when you operate below your level, and how positioning yourself as a leader opens the door to more trust, more autonomy, and more aligned client relationships.

If you’ve been stuck in the assistant zone—or struggling to explain what you really do—this episode will help you claim your identity as a leader, not a helper. Because you’re not just the one organizing the business. You’re the one keeping it moving forward.

---------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of Lindsay Connolly: From NYC Fashion Exec to $100/hr Remote OBM in Belgium21 Apr 202500:45:55

In this episode of The OBM Show (also available to watch on YouTube), I sit down with Accredited OBM Lindsay Connolly, a former NYC fashion executive turned remote OBM working from Belgium, to unpack her incredible journey from corporate leadership to building a purpose-driven, high-value business.

Lindsay didn’t start as a VA or test the waters with small freelance gigs. She made a clear, intentional leap into the OBM role—charging premium rates from day one and designing a business that fits her life, not the other way around. In this conversation, she shares the mindset shifts, systems, and real-world strategies that helped her confidently step into a new career with clarity and conviction.

We talk about:

  • What prompted Lindsay’s career pivot and how a move abroad became the catalyst for change
  • How OBM Week and the OBM School Accelerator gave her the tools and confidence to start strong
  • Her approach to pricing, setting boundaries, and sticking to $100/hr—even when it felt scary
  • What her business looks like today: a 25-hour workweek, premium clients, and clear systems
  • The identity shift that came with this work—and how it’s transformed her presence at home and in business

If you’ve ever felt unsure whether your skills can “translate” into the online world, or you’re craving a business built around your values and life—this episode will give you the clarity, inspiration, and proof that you already have what it takes.

—------------------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Julie Calcote: From Corporate Chaos to Calm Behind the CEO15 Apr 202500:20:36

What does it really take to transition from a decade in the legal world to running a successful OBM agency—while raising a family and prioritizing your values?

In this episode of The OBM Show (also available on YouTube), I sit down with Julie Calcote, Accredited OBM, founder of Julie Calcote OBM Services, and a beloved mentor inside OBM School. Julie shares her journey from working behind the scenes in law offices to building a thriving business that gives her more space, purpose, and presence—both at work and at home.

Julie first entered the online business world as a Virtual Assistant, but quickly realized she was already doing OBM-level work. Once she claimed the title (and the rates), everything changed. In this honest conversation, Julie shares how she built her OBM business around the life she wanted—not the other way around.

We cover what her workdays actually look like, how she manages priorities as a mom and business owner, and the strategies she uses to stay productive without burnout.

You’ll learn:

  • How Julie made the leap from VA to OBM
  • What her day-to-day looks like now running an OBM agency
  • How she uses tools like the Pomodoro Technique to stay focused and present
  • Why values-aligned clients are key to sustainable success
  • Her advice for aspiring OBMs ready to make their next move

If you’re wondering how to build a business that fits your real life—not just your résumé—Julie’s story is packed with practical insight and heartfelt encouragement.

This episode is for anyone who's juggling ambition and life, and ready to build a business that works for them.

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Lenica Stephen: Project Manager Turned Accredited Pro08 Apr 202500:31:28

What does it really  take to leave behind a 15-year corporate career and step into the freedom of online business? In this episode of The OBM Show (also available on YouTube), I sit down with OBM School Mentor and founder of IBOSS Inc., Lenica Stephen, to unpack her bold leap from burnout to business ownership—and what a day in her life looks like now as a thriving Online Business Manager.

For years, Lenica followed the traditional path—climbing the corporate ladder, hitting the milestones, doing everything right. But like so many high-achievers, she hit a wall. Burnt out, unfulfilled, and tired of putting her dreams on hold, she decided it was time to stop waiting for “someday” and start building a business that actually aligned with her life and values.

In this powerful conversation, Lenica shares how she leveraged her background in project management, business process re-engineering, and team leadership to build a successful OBM business from the ground up—on her terms.

We walk through what her day looks like now, how she sets priorities, and the systems she’s built to support both her clients and her growing team.

You’ll learn:

  • What finally pushed Lenica to leave corporate—and how she knew she was ready
  • The exact steps she took to launch her OBM business
  • How she found her first high-quality clients
  • The mindset shifts that helped her own her value and raise her rates
  • And how growing a team allowed her to work in her zone of genius every single day

If you’re sitting in a corporate job wondering, “Is there more than this?”—Lenica’s story is the proof you need. This episode is your permission slip to explore what’s possible and take the leap into a career that gives back more than it takes.

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Ramona Hooper: From Freelance Hustle to Accredited Leadership01 Apr 202500:34:47

What does it really take to build a business—and a life—that puts your family first? Meet Ramona Hooper, an Accredited Online Business Manager from Vancouver who transformed crisis into opportunity and turned a global pandemic into the catalyst for an entirely new career path.

In this episode of The OBM Show, (also available as a video on Youtube), Ramona shares how she went from corporate burnout and unexpected unemployment to creating a thriving OBM business—all while navigating some of the hardest moments of her life, including her husband’s health crisis and juggling her son’s virtual schooling.

From working 70+ hours a week to reclaiming her time and replacing her income within four months, Ramona’s story is one of resilience, reinvention, and true transformation. You’ll hear the exact strategies she used to find her first OBM clients, how she built her confidence and tech skills on the fly, and the behind-the-scenes of her signature VIP Day structure.

Whether you’re exploring the OBM path or looking for real talk about balancing business and life, this episode is packed with inspiration and practical wisdom.

Listen now and discover how Ramona created a career that lets her son get “the best of me, not the rest of me.”

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

The One Thing That Drives My OBM Journey (And Why It Matters for You)25 Mar 202500:14:50

What if I told you that the secret to building a thriving OBM business isn’t about systems, sales, or strategy? That the one thing that truly determines your success has nothing to do with client management and everything to do with how you design your life?

In this episode of The OBM Show, I’m pulling back the curtain on the one thing that has guided me through every stage of my OBM journey: freedom. The ability to work on my terms, take care of my family, and build a business that supports my life—not the other way around.

If you’ve ever found yourself overworking, undervaluing your time, or saying yes to clients who don’t align with your vision, this episode will help you reframe success, set new standards, and take back control of your business.

What you’ll learn in this episode:

✔️ The one mindset shift that changed everything for me
 ✔️ How to create a business that works for you (instead of the other way around)
✔️ Why overworking and undercharging are keeping you stuck
✔️ The exact questions to ask yourself to realign your OBM business with your life
 

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

How to Market Yourself as an OBM Without Feeling Salesy18 Mar 202500:17:27

Marketing yourself as an Online Business Manager (OBM) can feel overwhelming—especially if you’re worried about coming across as pushy or salesy. But here’s the truth: the best marketing doesn’t feel like marketing at all—it feels like leadership.

In this episode of The OBM Show, I’m breaking down exactly how to position yourself as an in-demand OBM without constantly promoting yourself. From using the power of strategic questioning (yes, talking less can actually attract more clients) to stepping into your OBM alter ego, I’ll show you how to confidently market yourself and attract premium clients who already see your value.

What you’ll learn in this episode:

  • Why marketing feels uncomfortable for many OBMs (and how to shift your mindset)
  • How The Coaching Habit by Michael Bungay Stanier can transform your discovery calls
  • The exact questions that get clients to sell themselves on hiring you
  • How an alter ego can help you show up more confidently in your marketing
  • Why clients love me the most when I say less and listen more
  • How to position yourself as an OBM leader and leave businesses better than you found them

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Overcoming Imposter Syndrome and Stepping Into Leadership as an OBM11 Mar 202500:14:49

Imposter syndrome is one of the biggest challenges Online Business Managers face when stepping into leadership. That nagging voice telling you, “You’re not ready,” or “Who do you think you are?” - it’s keeping you from owning your expertise, raising your rates, and leading with confidence.

The truth? Imposter syndrome doesn’t mean you’re not capable - it means you’re growing. And today, I’m breaking down exactly how to stop letting self-doubt run the show and start stepping into leadership with confidence.

What You’ll Learn in This Episode:

  • Why imposter syndrome gets worse the more successful you become
  • The physical reason your brain tries to keep you playing small
  • How to shift from self-doubt to self-leadership
  • Why free work doesn’t actually build confidence (and what does)
  • The five most powerful strategies to break free from imposter syndrome

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

How to Confidently Price Your OBM Services (Without Second-Guessing Yourself)04 Mar 202500:23:39

Struggling to set your Online Business Management (OBM) rates with confidence? You’re not alone. Pricing can feel intimidating, but it’s one of the biggest factors that determines the quality of clients you attract, the income you generate, and the way your expertise is valued.

In this episode of The OBM Show, I’m breaking down exactly how to price your Online Business Management services without second-guessing yourself. From shifting your mindset around pricing to creating premium packages and handling objections like a pro, this episode will give you the confidence to stop undercharging and start owning your worth.

What you’ll learn in this episode:

  • Why pricing feels so challenging (and how to shift your mindset)
  • The biggest mistakes OBMs make when setting their rates
  • How to package your services for premium pricing (no more hourly rates!)
  • The scripts you need to communicate pricing clearly and confidently
  • How OBM Week can help you take your pricing strategy to the next level

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

How to Transition from Virtual Assistant to Online Business Manager18 Feb 202500:19:26

The transition from Virtual Assistant to Online Business Manager is more than just a job title change; it’s about shifting your mindset, leveling up your leadership skills, and positioning yourself as a key player in your clients’ businesses.

In this episode of The OBM Show, I’m breaking down the exact steps you need to take to make the leap from task execution to strategic management. Whether you’re already handling OBM-level responsibilities without the title (or pay!) or you’re just starting to explore what’s next for your career, this episode will give you the roadmap you need to step into your next-level role with confidence.

🎥 Prefer video? Watch the full episode here.

What you’ll learn in this episode:

  • Why strategic thinking is the #1 skill that sets OBMs apart from VAs
  • How to confidently reposition yourself and communicate your value
  • The key conversations to have with your current clients to transition smoothly
  • Why some clients aren’t the right fit—and how to attract the ones who are

If you’re serious about making the leap to from VA to OBM check out our OBM Certification: obmaccreditation.com

__________________________________

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Nina Reich: From Team Player to Team Leader11 Feb 202500:35:12

In this episode of The OBM Show (also available as a video), I take you through a day with Nina Reich, where she shares her routines, strategies, and the insider secrets that have made her a standout OBM. Tune in to learn how Nina manages her day, tackles challenges, and builds the kind of operational excellence that drives business growth and client success.

We walk through a full day in Nina’s life—from her morning rituals to the tools she uses to stay organized, communicate with clients, and keep projects moving forward. You’ll hear how she sets boundaries, prioritizes her work, and brings clarity and calm to even the most fast-paced business environments.

But this episode isn’t just about logistics. It’s about leadership. Nina shares the mindset shifts that helped her step into the OBM role with confidence, how she grew her client roster by leaning into her strengths, and the lessons she’s learned about managing a sustainable business that fits her life.

If you’ve ever wondered what it actually looks like to be “the glue that holds the business together,” this conversation is for you. Tune in to hear how Nina approaches challenges, creates operational excellence, and empowers her clients to grow—with systems that scale and support that sticks.

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Tovi Vider – The Right Hand Behind OBM School’s Growth17 Jun 202500:41:31

What does it really look like to be the right-hand woman inside a growing, impact-driven online business?

In this episode of The OBM Show, I’m joined by Tovi Vider—Accredited OBM, single mom, and the behind-the-scenes rock of OBM School. Tovi has been our in-house OBM for over four years, and in that time, she’s been at the center of some of the most transformational pivots in our business—from launching the OBM Accreditation to scaling our team and systems from the ground up.

But her journey didn’t start there. Tovi spent years in corporate and worked as a Virtual Assistant before stepping into the OBM role—and realizing she was already doing executive-level work. In her words: “I thought climbing the corporate ladder was my only option. I didn’t know I had a choice until I saw what OBM work could really be.”

🎧 Inside the episode, we cover:

  • How Tovi transitioned from VA to OBM (and what clicked for her)
     
  • What a “day in the life” really looks like when you manage ops for a 6-figure training company
     
  • Her experience navigating life as a single mom while leading a fast-paced business
     
  • Why trust, transparency, and ownership are at the core of how she operates
     
  • The behind-the-scenes story of launching the OBM Accreditation during one of our hardest seasons
     
  • How OBM work has changed her life—and helped shape the future of OBM School

This episode is full of honesty, practical insight, and behind-the-scenes reflection. Tovi shares what it means to truly own the OBM role—not just in title, but in responsibility, decision-making, and leadership.

Whether you’re just stepping into OBM work or building the systems to support a growing business, Tovi’s story is proof that being an OBM is about more than just getting things done. It’s about being the person a business can’t run without.

---------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Why Some Virtual Assistants Break Through—And Others Stay Stuck04 Feb 202500:14:36

If you’re a VA wondering how to stand out, attract premium clients, and finally charge what you’re worth, the key isn’t working more hours or learning endless new tools. It’s about stepping into a more strategic role—one that helps your clients grow while giving them back their most valuable asset: time.

This is where strategic planning comes in. It’s the one skill that top VAs use to break free from execution mode and transition into higher-value roles like Online Business Management (OBM).

In this episode of The OBM Show (also available as a video), I break down exactly what it takes to stand out as a VA, transition into a more strategic role, and land premium clients who value your expertise.

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Sandy Lewis: From Corporate Admin to Contractor Team Leader28 Jan 202500:41:42

What’s it really like to be an Online Business Manager? In this episode of The OBM Show (also available to watch on YouTube), I sit down with the amazing Sandy Lewis—an Accredited OBM whose journey from corporate confusion to career clarity is nothing short of inspiring.

After years of feeling stuck in a role that no longer fulfilled her, Sandy found herself at a professional crossroads. Like many service providers, she knew she was capable of more—but wasn’t sure what that “more” looked like. That all changed when she discovered the OBM path and took the leap into a business that aligned with her skills, values, and the freedom she craved.

In our conversation, Sandy shares the pivotal moments that shaped her journey, the practical steps she took to pivot from her corporate career, and the confidence she gained by owning her expertise as an OBM. We talk about what it really means to be a strategic partner to clients, how she built her business intentionally, and the unexpected personal transformation that came with stepping into this new role.

Sandy’s story is proof that it’s never too late to redefine your path—and that building a meaningful, freedom-filled business is 100% possible. Whether you’re just starting out or looking to scale, this episode is filled with insights and encouragement to help you take the next step with clarity and purpose.

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Confident OBM® Roundtable: Insider Tips and Strategies for Building a Thriving Business21 Jan 202500:46:38

What does it really take to build a thriving business as an Online Business Manager? In this special roundtable episode of The OBM Show, recorded live at an OBM School event in Toronto, I sat down with a panel of powerhouse OBMs to talk about the real, raw, and rewarding parts of their journeys.

From navigating the early days of uncertainty to building sustainable businesses that support both their clients and their lifestyles, these OBMs open up about the wins, the mindset shifts, and the messy middle. They share the lessons they’ve learned from working behind the scenes of growing businesses—and what it takes to step fully into the role of a strategic leader.

We also dive into the unique power of community, the importance of owning your voice, and why building an OBM business isn’t just about systems—it’s about confidence and connection. Whether you’re just getting started, scaling to your next level, or exploring what’s possible as an OBM, this is a must-listen conversation.

It’s more than a panel—it’s a permission slip to dream bigger, stand taller, and take bold action in your business.

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Starting Fresh in 2025: How I'd Launch an Online Business Manager Career Today07 Jan 202500:23:19

So—you’re thinking about stepping into the world of Online Business Management? Whether you're ready to leave your 9-to-5, pivot from another role in the online space, or simply want to build a business with more freedom and flexibility, you're in the right place.

Online Business Managers are the behind-the-scenes powerhouses that keep growing businesses on track. From systems and operations to team oversight and project execution, OBMs are the glue that holds it all together—and the strategic partners business owners rely on to scale with ease.

In this episode of The OBM Show, I’m breaking down exactly how I’d start an OBM business from scratch in 2025. I walk you through the essential steps to launch with confidence—from defining your offer and setting your rates to landing your first client and building a business that supports your lifestyle (not the other way around).

If you’re overwhelmed by where to start or worried about doing it “right,” this episode is here to simplify the process and show you what’s truly possible. You’ll learn how to avoid common pitfalls, build early momentum, and take the right steps toward building a career as an OBM that’s both profitable and fulfilling.

This is the episode I wish I had when I was starting out—tune in and take notes!

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Behind the Scenes of My OBM Journey: Lessons Learned and What I'd Do Differently07 Jan 202500:30:03

Have you ever wondered what it really takes to become an Online Business Manager—and build a business that supports the life you want to live? In the very first episode of The OBM Show, I’m pulling back the curtain on my own journey, from burnout and uncertainty to building a fulfilling, freedom-filled OBM career.

Long before OBM School existed, I was searching for more. More flexibility. More purpose. More ownership over my time and energy. And like many of you, I didn’t start with a roadmap—I had to figure it out step by step. In this episode, I’m sharing the highs, the lows, and everything in between: the fears I had to overcome, the mistakes that became my greatest lessons, and the systems and strategies that helped me turn my vision into a reality.

Whether you’re just discovering the OBM role or you’re already on the path and looking for inspiration to grow, this episode offers a real-world look at what’s possible—and what it takes—to build a sustainable OBM business from the ground up.

If you're ready to start strong, stay grounded, and create success on your own terms, this is where your journey begins.

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

The Online Business Manager Show with Sarah Noked18 Dec 202400:01:24

Welcome to The Online Business Manager Show, hosted by Sarah Noked—agency owner, OBM mentor, and founder of OBM School. This is the podcast where Online Business Managers and entrepreneurs alike come to learn the systems, strategies, and team dynamics that power sustainable business growth.

Each episode takes you behind the scenes of what it really takes to scale an online business—with insights drawn from over a decade of Sarah’s experience in the industry. From client management and systems setup to navigating tech fails and hiring headaches, nothing is off the table.

You’ll hear from thriving OBMs, successful entrepreneurs, and industry experts as we dive into the real-world stories, smart strategies, and everyday tools that make it all work—without burning out in the process.

Whether you're an aspiring OBM, a seasoned pro, or a business owner looking to understand the magic behind smooth operations, this show will give you the confidence and clarity to step into your next level.

Tune in, take notes, and let’s build a business that works for you.

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

How I'm Preparing My OBM Business for Summer (Without Burning It All Down)10 Jun 202500:16:36

What does it really take to run a virtual business through the summer—without overcommitting, underdelivering, or burning out completely?

In this episode of The OBM Show, I’m walking you through how I’m preparing my business for summer in a way that honors both my goals and my life. Because summer isn’t business as usual. Timelines shift. Clients go quiet. Life ramps up. And unless you plan for it, you’ll either hustle like it’s Q1 or disappear and scramble to recover come fall.

Over the years, I’ve learned (the hard way) what happens when I don’t prep for the seasonal shift. So this year, I’m doing things differently—and sharing the exact strategies, systems, and mindset shifts I’m using to create a summer that feels intentional, restful, and sustainable.

Inside the episode, we cover:

  • What I audit in my business before summer hits—and why it matters
  • The exact conversation I have with clients to set clear expectations and boundaries
  • How I shift from retainer-heavy work into lighter-lift revenue streams
  • Why I schedule restoration and unplugged time like I do meetings
  • The automations I put in place to keep lead gen and nurture flowing

Summer doesn’t have to be a slump or sprint for business owners–there IS a happy medium, believe it or not!

Whether you're managing a full client roster, looking to protect your energy, or just want to enter September feeling refreshed instead of frazzled, this episode will help you map out your own summer rhythm with intention and clarity.

--------------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Muneeba Brooks - From Survival to Strategy03 Jun 202500:37:32

What does it really look like to build an OBM business in the middle of a life-changing moment—with no safety net and everything on the line?

In this episode of The OBM Show, I’m joined by Muneeba Brooks, an Accredited OBM and founder of NeuroNest Consulting, who shares her story of rebuilding from the ground up after becoming a single parent overnight. With 20+ years of operations experience and a deep commitment to supporting overwhelmed and neurodivergent clients, Muneeba turned survival into strategy—and created a business that supports her life and her clients’ needs.

🎧 Inside the episode, we cover:

  • How she went from part-time VA to strategic OBM—without realizing she was already doing the job
  • The moment she decided to stop undercharging and start owning her value
  • What it’s like building a business while solo parenting and grieving
  • Her systems-focused niche and how she structures her workdays
  • The mindset shifts that helped her stop playing small—and claim her seat at the table
     
    “I was already doing executive-level work. I just wasn’t getting paid for it. That had to change.”

Whether you’re a VA who’s outgrown the task list or someone wondering if your lived experience can shape a business that works—Muneeba’s story will show you what’s possible when you trust your skills, speak your value, and start from exactly where you are.

---------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Sam Roblett - From Education to Purpose-Driven Success27 May 202500:31:26

What does it really take to build a purpose-driven OBM business—from a pandemic pivot, with no roadmap, and a whole lot of courage?

In this episode of The OBM Show, I’m joined by Sam Roblett, an Accredited OBM and digital learning designer based in the UK. After 15 years in education and school leadership, Sam made a bold shift during the pandemic—rebuilding her career, business, and life from scratch.

Starting as a VA, she quickly realized she was already doing strategic, high-level work—and once she discovered the OBM role, there was no going back. Now, she runs Chaos into Calm, a thriving OBM agency serving purpose-driven entrepreneurs, course creators, and community-led brands.

🎧 Inside the episode, we cover:

  • How she transitioned VA clients into OBM retainers (and didn’t lose income)
  • What her day-to-day looks like balancing OBM work, team leadership, and course design
  • Her experience building an 8,500+ member community through Vegan Business Network
  • Why she pursued a diploma in digital learning design—and how it added a whole new income stream
  • Her best advice for OBMs who feel overwhelmed by “figuring it all out”
     
    “Sometimes you don’t need the whole plan—you just need the first step. Then take the next.”

Whether you’re just starting out or looking to scale into a more intentional OBM role, Sam’s story will remind you that you get to build a business that reflects your values—and supports your life.

------------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

From Corporate to Freelance – How to Transition Smoothly (Step-by-Step Guide)20 May 202500:13:43

What does it really take to leave your 9–5 and build a freedom-based freelance business—without panicking, stalling, or burning bridges?

In this episode of The OBM Show, I’m sharing how I transitioned out of my corporate role and into full-time OBM business ownership—while still working. I didn’t quit on a whim. I built my business behind the scenes, one project, one client, and one system at a time.

Whether you're feeling stuck in your corporate career, thinking about a side hustle, or ready to walk away with a plan in hand—this episode walks you through the exact steps to make the leap in a sustainable, strategic way.

🎧 Inside the episode, we cover:

  • The steps I took to build my business while still working full-time
  • The most valuable transferable skills you already have from your 9–5
  • What foundational business pieces you actually need to get started
  • How to shift your mindset from employee to entrepreneur
  • Why setting a “Freedom Date” makes your exit feel real (and doable)
  • Some “real world” examples of how our very own OBM School students went about (and rocked!) this transition


“You don’t have to wait for the perfect time—you just need a plan, a little 

courage, and the right support.”


This episode is for anyone ready to stop dreaming about freedom—and start building a freelance OBM business that fits your life.

--------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Gillian Edwards: From Layoff to Accredited Online Business Manager13 May 202500:13:47

What does it really take to go from corporate employment to OBM business ownership—and actually own your time, income, and expertise?

In this episode of The OBM Show (also available as a video), I’m joined by Gillian Edwards, an Accredited OBM and marketing strategist who took a leap during the pandemic and never looked back. After being laid off, Gillian joined OBM School (shoutout to OBM Week + winning the Accelerator!) and slowly but surely built a business that works on her terms.

Now, she blends marketing strategy, implementation, and project management into a unique OBM offering—serving clients she loves and choosing work that aligns with her strengths.

🎧 Inside the episode, we cover:

  • How Gillian landed her first retainer client by sending a bold email to 400+ people
  • Why she skipped the VA phase and trusted her strengths from day one
  • What a typical OBM day looks like—complete with tea, to-do lists, and client check-ins
  • The types of projects she’s taken on (including Amazon product launches + optician training platforms!)
  • Her advice for new OBMs still stuck in indecision

“Starve fear by making quick decisions. You have to go all in.”

Whether you’re pivoting out of corporate or still figuring out how your skills fit in the online space, Gillian’s story will inspire you to take action and lead with what you’re great at.


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

The Exact Tech I’m Using Right Now as a Service-Based Professional 06 May 202500:27:13

What’s in my OBM tech stack right now?

In this episode of The OBM Show, I’m pulling back the curtain and walking you through the exact tools I use behind the scenes to run a streamlined, scalable service-based business.

We’re not just talking about any tools—we’re talking about the non-negotiables that every Online Business Manager and support pro needs to create structure, support growth, and deliver an elevated client experience. From project management and automation to real-time communication and AI-powered efficiency, I’m sharing the platforms that are making my business (and my clients' businesses) run like clockwork.

Here’s what we cover:

  • The 6 core tech categories every OBM needs to nail
  • How to organize your backend for clarity, consistency, and confidence
  • Real examples from OBM School students who’ve streamlined and scaled
  • The free (or low-cost) tools that pack a punch—perfect if you’re just getting started
  • Why your tech stack is the foundation of your business—not just a bunch of shiny tools

Whether you’re still duct-taping your backend together or ready to upgrade, this episode gives you the blueprint to build a business that runs smoothly, strategically, and without burnout.

👉 For a full breakdown of the tools I mention in this episode (plus a few bonuses), go to:
  https://www.obmschool.com/tools

No gatekeeping here—just the real tech, systems, and strategies that work.

------------------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM LeAngela Aitken: From Corporate to Accredited29 Apr 202500:40:46

What does it really take to transition straight from a 15-year corporate career into building a purpose-driven OBM business—without any stops in between? In this inspiring episode of The OBM Show (also available to watch on YouTube), I sit down with Accredited OBM LeAngela Aitken to share her powerful journey from burnout to business ownership.

LeAngela didn’t start as a VA or freelancer. She made a bold leap from corporate leadership into the OBM role—and did so with strategy, confidence, and a deep commitment to serving her community. In this conversation, she opens up about the mindset shifts, systems, and purpose-led mission that helped her find success working with nonprofit clients.

We talk about:

  • What pushed LeAngela to leave corporate and how she navigated the early days of her transition
  • How she found her first OBM clients by leaning into community over cold outreach
  • Why she chose to focus her business on nonprofits—and how it’s transformed her impact
  • What her day-to-day looks like as an OBM, including client rhythms and strategic planning
  • The importance of clarity, confidence, and staying connected to your “why” when building your business

If you’ve ever wondered whether your corporate background could translate into a fulfilling OBM business—this episode will give you the inspiration, clarity, and proof that it absolutely can.


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

What's Your OBM Archetype?: How to Leverage Your Natural Strengths for a Thriving OBM Business02 Sep 202500:09:39

Do you ever feel pressure to be the “unicorn” OBM, equally brilliant at tech integration, launch strategy, client care, financial forecasting, and everything in between?

That impossible standard is the fastest road to burnout and imposter syndrome.

In this episode of The OBM Show, Sarah Noked introduces a brand-new framework designed to help you stop chasing perfection and start leaning into your natural strengths: the OBM Archetypes. Instead of trying to master every skill, you’ll discover how to identify your unique leadership style and build a business that feels aligned, sustainable, and wildly effective.

Here’s what we’ll cover:

  • The 5 core OBM Archetypes: The Strategic Visionary, Systems Architect, The Conductor, The Purpose-Driven Partner, and Emerging Strategist
     
  • The strengths and pitfalls of each archetype (and how to leverage them)

  • Why owning your archetype attracts dream clients who value exactly what you do best

  • How understanding your archetype helps you price, package, and position your services with confidence

  • A free quiz to uncover your own OBM Archetype and get a personalized Starter Kit to grow your business with clarity

Whether you’re brand new to OBM work or leading multiple clients, this episode will help you see yourself in a whole new way. No more pressure to be everything to everyone… it’s time to own your superpower and thrive as the OBM you’re meant to be.



Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

The Real Reason You’re Capped at $5K Months as an Online Business Manager (And How to Break Through)26 Aug 202500:17:58

You’re booked out, delivering results, and working harder than ever… so why does your income keep stalling at $5K months?

In this episode of “The OBM Show”, I’m pulling back the curtain on one of the most common plateaus OBMs face: the dreaded $5K ceiling. If you’ve hit that wall where every month feels maxed out, but your bank account doesn’t reflect your effort, you’re not alone and you’re not doing anything “wrong.”

The truth is, $5K months don’t mean you’ve made it. They mean your current business model has reached its limit. And breaking through requires a very different approach than the hustle that got you here.

Here’s what we cover:

  • Why selling time instead of transformation automatically caps your income
     
  • How retainer fatigue keeps OBMs drained and underpaid
     
  • The role premium offers play in positioning you as a true leader
     
  • Why your positioning matters as much as your delivery (and how to shift it)

  • How to stop undercharging for COO-level results
     
  • What it really looks like to step into OBM-CEO mode and grow beyond $5K

Whether you’re deep in the $5K hustle or just starting to feel the cracks, this episode will show you what’s keeping you stuck and how to finally move into consistent, sustainable growth without burning out.

---------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

From Task-Taker to Strategic Partner: How to Lead Proactive Client Meetings19 Aug 202500:18:54

Your client meetings should showcase your leadership—not just your note-taking skills.

Join Sarah Noked in this episode of The OBM Show as she reveals a simple, repeatable framework to turn every meeting into a strategic, value-packed session that builds trust, strengthens your authority as an operational professional and leader, and supports premium pricing.

Here’s what we cover:

  • The pre-meeting power play that builds unshakable confidence before you even join the call.
  • How to craft a strategic agenda that immediately frames you as the leader in the room.
  • Simple facilitation techniques to guide the conversation and keep your clients on track.
  • The single most powerful phrase you can use when you don't know the answer to a question.
  • The story of our student Maria, who used this framework to raise her OBM rates by 30% in a single quarter.

Stop letting your strategic brilliance stay behind the scenes. This episode gives you the tools to step into your leadership role, facilitate meetings that "wow" your clients, and get paid for your strategic mind—not just your ability to complete tasks.

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Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Andrea Ventim (From Burnout to Booked Out)12 Aug 202500:34:57

What does it really look like to go from overworked and underfulfilled to confidently running a fully booked OBM business on your own terms?

In this episode of The OBM Show, I’m joined by Andrea Ventim, an Accredited OBM and OBM School alumni who shares her inspiring (and refreshingly honest) journey from burnout to building a thriving business supporting top coaches as their business partner.

Before launching her OBM business, Andrea spent nearly two decades behind the scenes of one of the biggest names in personal development—coordinating events, managing VIP programs, and doing all the things. But despite her stacked resume, imposter syndrome and people-pleasing kept her stuck, until she decided to go all in and make a change.

Here’s what we cover:

  • How Andrea went from “Can I really do this?” to confidently owning her OBM title 

  • The mindset shift that helped her set (and stick to) firm boundaries in her business

  • Why niching down and saying “yes” only to full-body yes clients changed everything
     
  • How she doubled her income and her time off

  • Her exact 15–20 hour work week schedule 

  • What it really means to build a business aligned with the life you actually want

Whether you’re in the messy middle of a pivot or dreaming about what’s next, I hope this conversation will push you to take the leap—even if you don’t feel 100% ready.

—-----------



Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

The Overlooked Superpower: How to Set and Enforce Boundaries to Scale Your OBM Business05 Aug 202500:20:18

Do you find yourself answering client emails at 10 PM or easily saying "yes" to out-of-scope requests just to be helpful, only to feel drained and resentful later on?

"Boundary Burnout" is all too common among online service professionals and it only holds your businesses back (and makes you feel a bit crazy!). 

In this episode of The OBM Show, Sarah Noked dismantles the myth that setting boundaries makes you seem “unhelpful”. Instead, she reveals why professional boundaries are the foundation of respect and the secret to scaling your business without sacrificing your peace of mind. You'll get the exact language and a practical framework to build fences around your time and expertise.

Here’s what we’ll cover:

  • Why setting boundaries is an act of leadership, not rigidity.
  • How to proactively set expectations in your client onboarding so there are no surprises.
  • The powerful "Yes, And" method to handle scope creep with confidence and grace.
  • Word-for-word scripts to gently (but firmly) redirect clients who cross your boundaries.
  • The story of an OBM who went from the edge of burnout to regaining 10+ hours a week by implementing these strategies.

Whether you're a seasoned OBM or just starting out, this episode gives you the permission slip and the practical tools you need to protect your energy, command respect, and build a more profitable and sustainable business.

---------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Desiree Silveira – Building a Business Around Her Values and Family29 Jul 202500:38:24

What does it really look like to build a successful OBM business around your values, lifestyle, and family?

In this behind-the-scenes episode of The OBM Show, I’m joined by Desiree Silveira—OBM School grad, Accredited OBM, and a vital strategic partner inside our internal team. From juggling launches to managing client strategy and raising her daughter, Dez has intentionally designed a business that supports her life, not the other way around.

We’re unpacking what it means to step into strategic leadership, the confidence it takes to work with premium international clients, and how Dez went from overbooked freelancer to fully aligned business owner—with more revenue and fewer hours.

Here’s what we cover:

  • How Dez transitioned from doing “all the things” to becoming an Accredited OBM
  • The mindset shift that helped her confidently land high-ticket clients
  • How she plans her week to stay focused, flexible, and profitable
  • Why anchoring into your values helps you attract the right clients
  • What saying no has to do with long-term success

Whether you're just starting your OBM journey or craving a more sustainable business model, this episode will help you reimagine what’s possible when you build with intention.

----------------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

How to Shift the Power Dynamic in Client Relationships as an OBM22 Jul 202500:15:54

You were hired to lead—but suddenly, you’re stuck waiting for approvals, tiptoeing around recommendations, and wondering why the “strategic partner” role feels more like support staff.

If that sounds familiar, this episode is your reset button.

On this week’s episode of The OBM Show, we’re unpacking the unspoken issue that holds so many OBMs back: unhealthy power dynamics. I’m breaking down how even the most well-meaning client relationships can slip into misalignment—and how to claim (or reclaim) your role as the operations leader.

🎧 Here’s what we cover:

  • How to spot a misaligned power dynamic before it spirals
  • Why OBMs often unintentionally show up like assistants (and how to change that)
  • The exact onboarding strategies that set you up as a strategic leader from Day 1
  • Subtle but powerful language shifts that communicate authority and direction
  • What to do when the client relationship needs a reset—and how to lead that shift with confidence

If you’ve ever felt like you're stuck in reactive mode, struggling to be seen as the expert you are, this episode is a must-listen.

Because leadership isn’t about control—it’s about structure, clarity, and trust. And it starts with how YOU show up.

-------------------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Ada Wogu – From Copywriting VA to Fully Booked OBM15 Jul 202500:33:39

What does it look like to go from copywriting VA to confident OBM—tripling your revenue and landing your dream clients along the way?

In this episode of The OBM Show, I sit down with Ada Wogu, Accredited OBM and founder of Advance with Ada. With no corporate background and zero “traditional” business experience, Ada’s journey is proof that what you do need to succeed as an OBM is drive, integrity, and a strong foundation of systems.

Ada opens up about her transition from virtual assistant to Online Business Manager, how she blends her copy chops with operations strategy, and why mindset is just as important as skillset in this role. She also shares how she built a niche serving coaches and agencies through what she calls Accelerated SOPs—streamlined systems that save clients time without sacrificing quality.

Inside this episode:
 – How Ada transitioned from VA to OBM (without a corporate background)
 – The real behind-the-scenes of managing client launches and team dynamics
 – Why confidence and communication are non-negotiables for OBMs
 – A look at “Accelerated SOPs” and how they’re changing the way she supports clients
 – The mindset shifts that helped her land 3 OBM clients and a DOO role in under a year

Whether you're still in the VA stage or already stepping into OBM territory, Ada’s story will give you a clear vision of what’s possible—and what it really takes to own your leadership.

---------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Building an OBM Business that Doesn’t Burn You Out08 Jul 202500:17:30

What if having a full client roster isn’t the dream? 

In this episode of The OBM Show, I’m unpacking the dark side of being booked up as an Online Support Professional - and what it really takes to grow your virtual business without recreating the burnout you left behind in your 9–5.

Whether you’re drowning in Slack pings and client requests, or you’re starting to feel the weight of overcommitment creeping in, this is your permission slip to pause and redesign your business so that it’s sustainable, enjoyable, and still profitable.

🎧 In this episode, we cover:
 ✔️ Why being “booked out” is often a red flag, not a goal
  ✔️ The real reasons OBMs hit burnout—even when things look successful on paper
  ✔️ How to audit your capacity and uncover hidden energy drains
  ✔️ The mindset shift from freelancer to CEO (and what that actually looks like)
  ✔️ Simple ways to rework your OBM offers, time blocks, and boundaries so you can breathe again

If you're celebrating because your calendar’s “booked up”, but feel overwhelmed and overworked at the same time, this episode will help you create more margin, scale smarter, and reclaim your energy—without sacrificing your income or client results.

-------------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

© My Podcast Data · Projet indépendant · Données issues d'Apple & Spotify