Retour

Explorez tous les épisodes du podcast The Online Business Manager Show with Sarah Noked

Plongez dans la liste complète des épisodes de The Online Business Manager Show with Sarah Noked. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

Rows per page:

1–50 of 70

TitreDateDurée
The $200K Ceiling: Why So Many Business Owners Get Stuck Here (And What Fixes It)03 Nov 202600:13:26

Growth was supposed to get easier. So why does $200K feel harder than $50K ever did?

If you're working more hours than ever and quietly wondering what you're doing wrong, this episode is for you. Sarah Noked breaks down the very specific operational bottleneck that shows up right around $200K in annual revenue. She explains why hiring more help doesn't always fix it, and the one hire that actually does.

We'll talk about:

  • why so many businesses stall between $150K and $250K
  • why adding another VA or general freelancer can leave you just as stuck (and paying more)
  • the difference between a task doer and someone who owns your operations
  • the honest lesson CEO and founder Shannon Mattern learned about letting someone else run the show
  • how one business owner got back to the work only she can do after being matched with an Accredited OBM™
  • how to know it's time to make this hire, a little before it feels comfortable

You May Also Like:

Shannon Mattern Guest Interview → https://www.youtube.com/watch?v=G-Fo1cAwej4&t=1s

Sandy Lewis's Day in the Life of an OBM episode → https://www.youtube.com/watch?v=Q85xEmoxnzY&t=250s

🤝 Ready for an Accredited OBM to own the operations side of your business? Apply for OBM Matchmaking → obmschool.com/matchmaking


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of an OBM with Jasmine Huertas (Working Half the Hours and Making 3x More)20 Oct 202600:28:07

Jasmine Huertas was working 120 hours a month as a Virtual Assistant. Now she's an Accredited OBM™ working 60 hours, and earning three times more.

If you've ever felt like you're doing far more than your job title (and your paycheck) reflects, this episode is for you.

Sarah sits down with Jasmine, founder of Vantage Ridge Operations and mom of four daughters, to walk through her whole journey. She explains why VA agency work stopped feeling right, how she discovered Online Business Management, and how she rebuilt her business with fewer, better clients.

We'll talk about:

  • the signs Jasmine had outgrown task based VA work, even though she was good at it
  • how she fit the OBM Accelerator into a life with four kids and two family businesses
  • what to say when you tell people you're an OBM and they've never heard of it
  • why she chose tradespeople as her go-to clients, and the past episode that helped her see it
  • how her husband became one of her biggest cheerleaders and referral sources
  • the simple math that showed her one OBM client could replace her entire VA roster

You May Also Like: Sandy Lewis's Day in the Life of an OBM episode → https://youtu.be/Q85xEmoxnzY?si=VrG12OdpqidDCvcY

Connect with Jasmine Huertas (Vantage Ridge Operations): https://vantageridgeoperations.com/

🗓️ Join OBM Week, our free 3-day masterclass series to discover if Online Business Management is right for you → www.obmschool.com/obm-week/


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

The Best Remote Job for Women Over 3006 Oct 202600:12:54

You're already running half the departments at your job. You still need permission to leave early for a doctor's appointment. Something about that math is off.

In this episode, Sarah lays out why Online Business Management might be the best remote career move available to women over 30 right now, and exactly how to know if you'd be great at it.

We'll talk about:

  • what actually makes someone great at this role, and why it's probably you
  • why staying home rarely works financially on typical work from home wages, and what real flexible income looks like instead
  • the skill you already have that you're not charging nearly enough for
  • why you don't need experience in a brand new industry to become a successful OBM
  • the fear that stops most capable women from making this move, and why it usually isn't about qualifications


Videos Mentioned:

Day in the life of an OBM with Andrea Ventim (https://youtu.be/ZS9cB6LTLdM?si=ziySj9jRVgtGCeho)
Day in the life of an OBM with Sarah Pauhl (https://youtu.be/UcIKt7FL2Q4?si=25lAbRuZJiloypl_)
Day in the life of an OBM with Wiebke Uhlendorf (https://youtu.be/LkwA7ecXI1g?si=YGlZTLe75saaSmLw)

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Is Your Solopreneur Era Holding Your Business Back? (With Abbey Ashley)15 Sep 202600:42:27

Abbey Ashley hired her first contractor the same month she got her first client. She was six months pregnant and brand new in business. No case study told her it would work. She just refused to build something that only ran when she was in it.

Abbey is the founder of The Virtual Savvy, and she joins Sarah on this episode to talk about the moment every business owner eventually hits: the point where doing it all yourself stops being resourceful and starts being the thing that's holding you back.

We'll talk about:

  • why Abbey started hiring from day one instead of waiting to "earn" the right to
  • the simple math she uses to decide what to pay someone else for client work
  • why she pays for a test project before every single hire, no exceptions
  • the real reason most working relationships fall apart, and it isn't the person
  • how to figure out your own "swim lane," the handful of things only you should be doing as CEO

Connect with Abbey (The Virtual Savvy): https://thevirtualsavvy.com/

Virtual Assistant Hiring form: https://thevirtualsavvy.com/hire

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Day in the Life with Emma Johnson (From Front-Facing Coach to Behind the Scenes OBM)01 Sep 202600:37:54

Emma Johnson used to be a business strategist and coach, front and center on stages and inside her own launches. Today she's an Accredited OBM who built a fully booked practice for coaches and course creators, and she built it entirely around her two boys.

At the end of 2025, life circumstances shifted, and Emma made an intentional decision to be less visible. Instead of stepping away from her business, she pivoted into the work she'd always loved: systems, structure, and behind the scenes implementation, on a schedule that puts her kids first.

In this episode, we'll talk about:

  • why Emma pivoted from a visible, launch based coaching business into OBM work
  • how she built her whole business around school hours, and what that actually looks like day to day
  • how she went from finishing OBM Accreditation to a fully booked roster in two months
  • what she means when she calls herself her clients' “second brain”
  • how she works asynchronously with clients across the US, UK and Australia without being online after school pickup
  • the self-trust and boundaries that decide who she takes on as a client

Connect with Emma (Emma Johnson & Co): https://www.emmajohnsonandco.com/


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

How AI is Changing the OBM Role (And What to Do About It)18 Aug 202600:16:22

In this episode of The OBM Show, we're tackling the question almost every Online Business Manager has quietly asked themselves in the last year:

"Is AI going to affect my job?"

Here's the honest answer: yes, things are changing. But probably not in the way you fear.

Because after more than a decade in the Online Business Management industry, here's what I'm seeing. AI is not coming for your OBM career. It's coming for the low-level execution work that was never where your value lived in the first place. The first-draft SOPs. The meeting summaries. The reporting. The project timelines.

And the OBMs who learn to use AI as a strategic tool, rather than fear it as a threat, are stepping into an incredibly powerful position. Because the businesses they support need them more than ever.

In this episode, we'll talk about:

  • the three biggest ways AI is changing the OBM role right now
  • how AI-integrated businesses become more complex, and more in need of an OBM
  • the categories of AI tools genuinely worth your attention (SOPs, project management, meeting summaries, reporting, and content)
  • where over-relying on AI can actually backfire
  • the one thing AI will never be able to do, no matter how advanced it gets
  • what to do right now to position yourself as a strategic OBM in an AI-driven world

If AI has felt exciting, overwhelming, or somewhere in between, this episode will help you cut through the noise and get clear on where you actually fit in all of it.

Because the OBMs who thrive in this environment are the exact same OBMs who have always thrived. The only difference now is that the tools in their toolkit just got dramatically more powerful.


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

How to be the Best Business Partner (According to a "Big-Wig" CEO)04 Aug 202600:24:31

One of the most valuable things about having an Online Business Manager isn't just having someone who can keep projects moving or systems running.

It's having a trusted partner who helps you become a better leader.

In this episode of The OBM Show, I'm joined by Shannon Mattern, founder of Web Designer Academy, for an honest conversation about what changed when she stopped trying to do everything herself and learned to truly partner with her right-hand person.

Shannon shares how difficult delegation was in the early days, why she'd often jump back into work she'd already handed off, and how her OBM helped her shift from "fixing" problems to leading her business more intentionally.

We'll talk about:

• why delegation is often much harder than business owners expect

• how great OBMs help CEOs become stronger leaders, not just more organised ones

• what operational leadership looks like beyond project management and systems

• how trust develops between a CEO and their Online Business Manager

• what business owners should look for in a true strategic operational partner

Whether you're an Online Business Manager, a Virtual Assistant looking to step into a more strategic role, or a business owner wondering what an exceptional OBM partnership really looks like, this episode offers an honest, behind-the-scenes perspective on the relationship that helps businesses scale sustainably.

Connect with Shannon (Web Designer Academy): https://webdesigneracademy.com/


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

How Much Do Online Business Managers Actually Make? (Real Numbers)21 Jul 202600:15:32

In this episode of The OBM Show, we're talking money.

More specifically... we're talking about what Online Business Managers are actually earning in 2026.

It's one of the questions I get asked most often, yet it's one of the topics our industry rarely discusses openly. So, we’re pulling back the curtain on the real numbers, sharing current hourly rates, monthly retainers, realistic income trajectories, and the biggest factors that influence an OBM's earning potential.

We'll talk about:

• what Online Business Managers are actually earning in 2026

• the difference between Virtual Assistant rates and OBM rates

• why retainers create more sustainable, predictable income

• the biggest factors that influence an OBM's earning potential

• why positioning yourself as a strategic partner changes everything

• realistic income milestones during your first few years as an OBM

Whether you're a Virtual Assistant wondering if the OBM path is worth it, someone considering leaving corporate, or you're already working as an OBM and questioning whether your rates reflect your value, this episode will give you a realistic look at what's possible.


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of an OBM with Ayesha Bhimji - July 1414 Jul 202600:34:26

In this episode of The OBM Show, Sarah Noked sits down with Ayesha Bhimji, a UK-based Accredited OBM, whose journey proves that you don't have to start from scratch to build a business you love.

After spending 25 years in corporate across investment banking, fundraising, and sustainability, Ayesha reached a point where she wanted something different. Something with more flexibility, more purpose, and more ownership over her work.

What followed wasn't one dramatic leap.

It was a series of intentional steps that helped her realize the skills she'd spent decades building were exactly what growing businesses needed.

In this conversation, Ayesha shares how she discovered the Online Business Manager role, overcame self-doubt, trusted her transferable skills, and is now evolving her business with a strategic new dashboard offer that helps founders turn data into better decisions.

We'll talk about:

• why transferable skills are often your greatest career advantage

• why confidence comes from taking action, not waiting until you feel ready

• what it really looks like to transition from corporate into online business

• how to keep growing after becoming an OBM

• why purpose, curiosity, and continuous learning matter more than having everything figured out

Whether you're a Virtual Assistant, online service provider, project manager, corporate professional, or aspiring Online Business Manager, this episode is a reminder that your next chapter doesn't require starting over.

Sometimes, it simply requires seeing your experience in a whole new way.

Connect with Ayesha: https://soyoudonthaveto.co.uk/online-business-operations-manager/


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Signs You're Already Operating Like an OBM (And Don't Even Know It)16 Jun 202600:14:45

In this episode of The OBM Show, we're exploring a question that many Virtual Assistants, online service providers, project managers, and corporate professionals eventually ask themselves:

"Wait a minute... am I basically running this business?"

You’re not trying to take things over. You’re simply noticing that somewhere along the way, you became the person keeping projects moving, timelines clear, team members aligned, problems solved, and all the loose ends from slipping through the cracks.

And after more than a decade in the Online Business Management industry, I've noticed something surprising:

Many aspiring OBMs are already doing OBM-level work.

They just haven't recognized it yet.

Or worse, they're doing it without the title, compensation, authority, or freedom that should come with that level of responsibility.

In this episode, I'm breaking down the biggest signs that you're already operating like an Online Business Manager and why the gap between where you are today and where you want to be may have less to do with skills and more to do with positioning.

We'll talk about:

• why so many aspiring OBMs underestimate their experience

• the difference between doing OBM work and being recognized as an OBM

• how operational leadership often shows up before the title does

• why being the "go-to person" is a stronger indicator of leadership than you realize

• how OBMs think differently about systems, processes, and business growth

• the signs that your responsibilities may have outgrown your current role

• why confidence and positioning are often the missing pieces

If you've ever wondered whether you're ready to become an Online Business Manager, this episode may completely change the way you see your experience.

Because sometimes the biggest career breakthrough isn't learning a new skill.

It's recognizing the value of the skills you've had all along.


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

The Difference Between Hiring Help and Hiring Leadership (With Gillian Perkins)02 Jun 202600:34:58

In this episode of The OBM Show, I’m joined by longtime entrepreneur and educator Gillian Perkins for a conversation about what operational leadership actually looks like inside a scaling business.

Because at a certain point in growth, business owners stop needing more help…
and start needing someone who can help hold the business together operationally.

Gillian has worked alongside the same OBM for nearly eight years, and this conversation pulls back the curtain on what that long-term partnership has really looked like behind the scenes.

One of my favorite moments in the episode is when Gillian describes her OBM as her “work mom.”

The person saying:
“No, we’re not switching platforms again.”
“Remember the goals you set this quarter.”
“You need systems before you need more growth.”

And honestly? That description perfectly captures the value a strong OBM brings to a business.

Because great OBMs are not simply there to complete tasks.

They are there to:
• create operational structure
• protect priorities
• manage moving pieces
• make confident recommendations
• bring consistency to growth
• help visionary CEOs stay focused on the bigger picture

If your business is growing but everything still feels heavily dependent on you, this episode will completely shift the way you think about operational leadership and the role a strong OBM can play inside a business.

Connect with Gillian:
https://startupsociety.com/


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of an OBM with Jessica Bonilla (From Homemaker to Accredited Online Business Manager)19 May 202600:44:16

In this episode of The OBM Show, I’m joined by Jessica Bonilla for a conversation that completely challenges what people think qualifies someone to become an Online Business Manager.

Before Jessica ever called herself an OBM, she was an executive assistant inside a corporate IT department managing moving parts across teams and executives. At one point, she was the breadwinner in her family.

Then life shifted.

After losing childcare, she stayed home with her children, eventually homeschooling them while continuing to volunteer, go back to college, support her husband’s construction business, take on different jobs, and constantly learn new systems along the way.

And somewhere in that process, she slowly started believing she needed to “start over.”

But what became very clear in this conversation is this:

Jessica was never starting from zero.

She already knew how to think operationally.
She already knew how to manage complexity, identify breakdowns, communicate with different personalities, and keep moving parts running behind the scenes.

She just had not connected those skills to the OBM role yet.

This episode is such an important reminder that many of the skills that make someone an incredible OBM are often built long before they ever enter the online business world.

We also dive into the difference between emotional intelligence and operational intelligence, why confidence matters more than knowing every tool, and how consistency and visibility helped Jessica land her first clients.

In this episode, we talk about:

• The transferable skills people massively underestimate
• How executive assistant and homeschooling experience translate into OBM work
• Why operational leadership is about more than just systems
• The difference between emotional intelligence and operational intelligence
• Why confidence matters more than knowing every tool perfectly
• How Jessica landed her first clients through consistency and visibility
• Why “pivoting does not equal failure” when building a business or career

If you’ve ever questioned whether your background or experience is “enough” to become an OBM, this episode will completely shift the way you think about operational leadership and the value of the skills you already have.

Connect with Jessica: https://virtuallyjessicabonilla.com/



Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Interview with Emily Reagan (How true operational leadership can help you scale)05 May 202600:29:02

In this episode of The OBM Show, I’m joined by Emily Reagan for a conversation about something more business owners (and OBMs) need to understand as they grow.

At a certain point, scaling is no longer about getting more clients or doing more marketing.

It becomes about what is happening behind the scenes.

So many founders assume that if they just keep pushing, keep hiring, or keep optimizing their marketing… things will feel easier.

But often, the real issue is not visibility.

It is the lack of operational leadership holding everything together.

Emily shares what it looks like to run a growing business without that middle layer of support, and how even with a strong team in place, everything can still flow back to the CEO. We also talk about the difference between marketing and operations, why that line gets blurred so often, and how that confusion can create bottlenecks, missed handoffs, and unnecessary pressure.

This episode is a powerful reminder that growth does not just require more effort.
 It requires better structure, clearer ownership, and the right level of support inside the business.

In this episode, we talk about:

  • What scaling really looks like when the backend of the business starts to feel heavy
  • The difference between marketing support and true operational leadership
  • Why founders often think they need a launch manager when what they actually need is an OBM
  • How handoff breakdowns, decision fatigue, and team bottlenecks impact growth
  • Why OBMs are becoming more essential as businesses move toward ongoing sales systems instead of one-time launches

If you are navigating growth in your business or stepping into the OBM role yourself, this episode will give you a clearer understanding of what is really happening behind the scenes… and where the opportunity lies.

Connect with Emily:  https://emilyreaganpr.com/


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of an OBM with Beth Johnson (Repositioning Corporate Experience to Online Business Management)21 Apr 202600:35:59

In this episode of The OBM Show, I’m joined by Beth Johnson for a conversation about something I think more aspiring Online Business Managers need to hear. 

You do not have to start from scratch to build a successful OBM business.

So many individuals assume that stepping into the OBM role means reinventing everything. A new niche, a new business model, a new version of themselves.

But often, the strongest path forward is not starting over.
It is building from what you already know.

Beth shares how she drew from her background in construction project management to build a business supporting trades-based companies with strategic mapping, project management, and hiring systems. We also talk about what it looks like to create a business that is not just strategic, but sustainable, with clear boundaries, intentional structure, and a deliberate three-and-a-half-day workweek.

This episode is a powerful reminder that growth does not have to come from doing more or becoming someone else. Sometimes it comes from trusting your experience, choosing alignment over perfection, and building a business that actually fits your life.

In this episode, we talk about:

  • Why becoming an OBM does not mean you need to start over
  • How Beth returned to a familiar industry and used past experience to shape her niche
  • The value of transferable skills when growing into the OBM role
  • What it looks like to build a business around boundaries and sustainability
  • How Beth makes a three-and-a-half-day workweek work in practice

If you are exploring the OBM role and refining what you want your business, and your life, to look like, this episode will remind you that your next step may be less about reinvention and more about building on what is already there.

Connect with Beth: https://fireflyconsultinggroup.com/

Sign up for our upcoming OBM Week Event (for free!) : https://www.obmschool.com/info/


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

The Real Reason Clients Get Confused About Your OBM Services14 Apr 202600:13:52

In this episode of The OBM Show, I’m talking about one of the most common reasons discovery calls start to feel messy for OBMs and why it usually has far less to do with confidence than people think.

It often starts with a simple question: “What does working with you actually look like?”

And for a lot of Online Business Managers, that is the exact moment the call starts to unravel.

Not because they are not skilled.
Not because they do not know how to support a client.
And not because they are not good at what they do.

It is because knowing how to do the work and knowing how to clearly communicate the shape of the work are not the same thing.

In this episode, I’m unpacking why so many OBMs freeze when trying to explain what they do, how vague packages create confusing sales conversations, and why unclear offers often lead to scope creep, over-explaining, and drained capacity.

We’re also talking about what a stronger OBM package actually needs in order to position you as a leader instead of a catch-all support person.

In this episode, we talk about:

  • Why so many OBMs struggle to clearly explain what they do on discovery calls
  • The difference between a confidence problem and an offer design problem
  • How vague packages lead to messy sales calls and confusing pricing conversations
  • What a strong OBM package needs in order to create clarity for clients
  • Why better boundaries will not fix an offer that lacks structure
  • How to position your work around leadership, not just support

If you have ever walked away from a sales call feeling like you talked a lot without actually saying what mattered, this episode will help you understand why and what to shift next.


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of an OBM with Rae Raczka (60 hour work weeks to balanced operations manager) 17 Mar 202600:31:47

In this episode of The OBM Show, I’m sitting down with Rae Raczka, founder of The Ops Collective and Accredited Online Business Manager, to talk about the moment she realized the way she was working simply wasn’t sustainable.

At 25, Rae was running operations, payroll, bookkeeping, and accounting across five entities in three countries. She was working 60–65 hour weeks, carrying enormous responsibility, and the stress had reached the point where she was experiencing chest pains almost daily. On top of that, her husband worked the opposite shift, which meant they barely saw each other except in passing.

Eventually, something had to give.

Rae shares the breaking point that led her to walk away from her corporate role and the surprising twist that followed when her former employer became her very first OBM client.

This conversation is a candid look at what it actually means to move from overwhelmed operator to Online Business Manager. We talk about the transferable skills many corporate professionals overlook, the confidence that comes from stepping into the OBM role, and why pricing based on hours can penalize you for becoming really good at your job.

In this episode, we talk about:

  • The moment Rae realized her corporate role was no longer sustainable

  • How she turned her former job into her first OBM client

  • The operational skills that transfer seamlessly from corporate into online business

  • Why hourly pricing can punish efficiency for experienced operators

  • How confidence grows as you step into the OBM leadership role

If you’ve ever felt like you’re the person holding everything together behind the scenes, or you know you’re capable of more than task work, this episode will show you what’s possible when you step into true operational leadership.


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Set Clear Boundaries as an Online Business Manager03 Mar 202600:12:09

In this episode of The OBM Show, we’re talking about a boundaries problem most Online Business Managers think they have… but actually don’t.

What happens when you’ve communicated your hours, set expectations, and genuinely want better work-life balance but still find yourself answering Slack messages at 8pm?

When you know the boundary… and break it anyway?

This conversation is for the OBM who feels stretched, quietly resentful, or frustrated that their boundaries only seem to work when things are calm.

We unpack why this usually isn’t a discipline issue or a people-pleasing flaw. It’s a capacity and structure issue. When everything routes through you, when ownership isn’t clearly defined, and when “urgent” has no operational definition, boundaries don’t feel like leadership.

They feel irresponsible.

In this episode, we talk about:

  • Why boundaries fail when your role design makes you the default owner of everything

  • The hidden cost of being the “reliable one” in online business

  • How corporate-trained leaders struggle when structure disappears

  • The difference between enforcing boundaries and designing capacity

  • What actually makes boundaries sustainable at the OBM level

If you’ve been trying to fix your boundaries with better scripts, stronger wording, or more discipline, this episode will help you zoom out and address what’s really happening.

You don’t need to be stricter.

You need better structure.

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

The Visibility Problem OBMs Don’t Want to Admit17 Feb 202600:17:00

In this episode of The OBM Show, we’re talking about a visibility problem most Online Business Managers feel, but rarely say out loud.

What happens when you’re great at your work, trusted by your clients, and still feel invisible online? When every time someone asks what you do, your answer spirals into tools, tasks, or vague “backend support”… even though that’s not why clients actually hire you?

This conversation is for the OBM who doesn’t want to perform, post endlessly, or turn their life into a content factory, but instead, does want the right people to understand their value.

We unpack why visibility feels so heavy for OBMs, how over-educating accidentally positions you as support instead of leadership, and why most OBMs don’t have a marketing problem, they have a clarity and positioning problem.

In this episode, we talk about:

  • Why listing tools and tasks makes you helpful, but not hireable

  • The visibility trap OBMs fall into when content has process but no positioning

  • What changes when you anchor your visibility in leadership instead of execution

  • How to sound like an operator, not a service menu

  • A simple, sustainable rhythm for OBM visibility that doesn’t require constant posting

If visibility has felt awkward, forced, or draining, this episode will help you reframe it. You don’t need to perform. You need to be clear.


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Adriana Strama (From Overdelivering to Leading with Boundaries)03 Feb 202600:40:57

In this episode of The OBM Show, I’m joined by Adriana Strama, Accredited OBM and founder of her own growing OBM business. We’re diving into what it takes to stop overdelivering, set boundaries that stick, and build a business rooted in intention—not just hustle.

Whether you’re feeling like you’re carrying too much or trying to figure out how to step into more leadership, this episode will meet you right where you are and give you the clarity to grow with purpose.

🎧 In this episode, we cover:
• How Adriana shifted from being the “go-to fixer” to becoming a strategic partner
• Why OBM Accreditation gave her both the structure and confidence to evolve
• What it looks like to rebuild your offers and boundaries when things stop working
• How she aligned her business with her values—and what changed as a result

If you’ve been overdelivering, overthinking, or just wondering how to grow without losing yourself in the process, this episode will give you insight, encouragement, and the practical next steps you need.


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

How to Breathe New Life Into Your OBM Business20 Jan 202600:17:54

There is a version of burnout that many OBMs experience but rarely talk about.

Your business technically works.
You have clients.
You know what you are doing.

And yet logging in every day feels heavier than it should.

In this episode of The OBM Show, Sarah Noked talks directly to the OBM who feels tired, uninspired, or quietly questioning whether this business still fits their life.

This is a real conversation about how to breathe new life into your OBM business in 2026 without burning everything down or forcing another cycle of hustle.

Sarah breaks down why burnout is often a signal that your business has outgrown its current model and shares practical, grounded ways to reconnect to your vision, your energy, and your leadership.

Inside the episode, we cover

  • Why burnout often shows up when your business is no longer aligned
  • How taking a strategic step back creates clarity and momentum
  • The role community plays in preventing burnout
  • When it’s time to evolve your niche, offers, or business model
  • Why systems protect your energy and prevent future burnout
  • How emotional regulation impacts your leadership and decision making
  • Why you’re allowed to outgrow work you’re good at

If your OBM business works but doesn’t feel aligned anymore, this episode will help you see what’s possible next.

✨Join us for OBM Week
 This beloved 3-day masterclass will give you the training, support, and resources you need to get started and build strong foundations as an Online Business Manager.  

Save your spot at obmschool.com/obm-week

-------------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Jackie Appleby (8+ Years in the Game, Still Evolving + Leading with Intention)06 Jan 202600:37:11

There’s a moment in every OBM’s journey when what got you here won’t get you there. You’ve built strong systems, landed solid clients, and grown your team… but you’re craving more sustainability, stronger leadership, and space to evolve.

In this episode of The OBM Show, I’m sitting down with Accredited OBM Jackie Appleby, founder of Diligent Assist, who’s been working in the OBM space for over eight years. Jackie didn’t join OBM School to start from scratch - she joined to refine what was already working and to build with even more clarity, intention, and structure.

We’re talking about what it looks like to grow your OBM business from solid to sustainable, to choose better-fit clients, to lead your team with integrity, and to hire support that helps you grow (yes, even your own OBM).

Here’s what we cover:

  • How Jackie built a multi six-figure OBM business before Accreditation - and what made her join
  • The power of systems, SOPs, and client boundaries to protect your energy
  • What it looks like to lead both clients and team as your business scales
  • Why she hired her own OBM - and how it transformed her capacity
  • How her Accreditation pod became a long-term support system

This episode is a must-listen for experienced OBMs ready to evolve, lead, and scale with intention.

—------------



Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

How to Build a Game-Changing OBM Business in 2026 (Without Burning Out)16 Dec 202500:14:09

There’s a moment in every OBM’s journey when you look at your calendar, your inbox, your Slack notifications… and realize the business you built is running your life instead of supporting it.

That was exactly where I found myself one Friday night in the early days of my agency.
 Slack pinging nonstop.
 A 3-hour client debrief still looping in my mind.
 My shoulders tight, my wine untouched.
 And the quiet truth settling in: something had to change.

In this episode of “The OBM Show”, I’m breaking down what it really takes to build a game changing OBM business in 2026… one built on capacity, clarity, and intentional leadership instead of constant hustle and burnout.

Together we explore:

  • Why your business needs a capacity check before a revenue goal
  • How deep, high value offers create more impact with fewer clients
  • What boundaries look like when they’re backed by systems
  • Why OBMs must step into leadership, not task taking, in 2026
  • The sustainable visibility strategy that keeps you consistent
  • Real stories from Accredited OBMs like Danielle and Lindsay who rebuilt their businesses with intention

If your OBM or online service business feels heavier than it should, this episode is going to feel like an exhale. You’ll walk away with clarity, strategy, and the confidence to build a business that supports your life, not the other way around.

👉 Join us for our upcoming info session and learn what it takes to succeed as an Online Business Manager: https://www.obmschool.com/info/

----------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

What I'd Do Differently If I Were Starting My OBM Business in 202609 Dec 202500:12:36

There’s a moment in every service provider’s journey when you realize you’re doing everything you can… and still not getting the momentum you expected.
You’re learning.
You’re trying.
You’re showing up.
But nothing is quite landing.

You’re supposed to be building a business that gives you freedom, but instead you’re juggling every detail, working late nights, saying yes to everything, and quietly wondering if you’re cut out for this at all.

That was exactly where I found myself in the early days of my OBM journey.

In this episode of “The OBM Show,” I’m sharing a story I haven’t talked about in a long time: the day I sat in a coffee shop with my laptop open, coffee going cold, tears streaming down my face because I thought I’d never be able to turn my OBM side gig into a real, sustainable business.

I was overworking, undercharging, overdelivering, and trying to perfect everything before I allowed myself to show up.

What I didn’t realize then is that I wasn’t failing, I just didn’t yet have the clarity, structure, or support to build my business with intention.

This episode is a reflection on that moment, and a roadmap of what I would do differently if I were starting my OBM business in 2026.

We’re breaking down what it looks like to shift from overwhelm and perfectionism to clarity, leadership, and sustainable growth… no hustle, no burnout, no “figure it out alone.”

Here’s what we cover:

• The biggest mistake new OBMs and service providers make (and why it keeps you stuck)
 • Why perfection and preparation slow your business down more than anything
 • How to use your transferable skills: corporate, retail, teaching, motherhood as OBM-level credibility
• The offer I wish I had started with (the one that would’ve saved me years of burnout)
• The visibility rhythm that actually leads to clients
• Why support, mentorship, and community collapse your timeline
• What a sustainable OBM business looks like when you stop trying to do everything yourself

Whether you’re in the early stages of building your OBM business, shifting from VA work into leadership, or preparing to level up in 2026, this episode gives you the clarity and direction I wish I had when I started.

👉 Join us for our upcoming info session and learn what it takes to succeed as an Online Business Manager: https://www.obmschool.com/info/

---------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Adayah Balog (From Corporate → Overwhelmed VA → Intentional OBM Agency)02 Dec 202500:44:34

There’s a moment in every service provider’s journey when the business starts growing faster than you can keep up with… and the weight of it becomes impossible to ignore.

You started out supporting clients.
Then suddenly, you’re managing launches.
You’re coordinating contractors.
You’re solving operational problems before anyone else notices them.
You’re carrying the entire backend of the business on your shoulders.

But the structure? The systems? The support you need?

Nowhere to be found.

In this episode of “The OBM Show,” I’m sitting down with Accredited OBM and agency owner Adayah Balog, who knows that experience firsthand. Her journey didn’t begin online, she started in corporate banking, shifted into VA work for more flexibility, and quickly found herself doing high-level operational leadership… without the systems or support to match it.

Her business didn’t collapse… it grew too fast.
COVID hit. Her husband’s work stopped overnight. She had a newborn. And suddenly she was the sole income earner, running a business built on overextension instead of sustainability.

The turning point?

Realizing she couldn’t keep being the “yes to everything” agency, and that real leadership often begins with slowing down long enough to rebuild.

We’re breaking down what it actually looks like to move from reactive growth to intentional, sustainable scaling as an OBM. One where your systems support you, your team stands with you, and your business finally gives you the freedom you started it for.

Here’s what we cover:

• How Adayah went from corporate banking → VA → overwhelmed OBM → intentional agency owner
• The signs your business is growing faster than your systems can handle
• What rebuilding your backend (and your boundaries) really looks like
• How she created a team culture rooted in accountability, communication, and quality
• Why narrowing your offers can unlock more efficiency and better client results
• What a sustainable OBM agency can look like when you stop trying to do it all yourself

Whether you’re a VA stepping into the OBM role, an OBM navigating growth, or an agency owner trying to scale sustainably, this episode will help you see what’s possible when you lead with intention instead of urgency.

Join us for our upcoming info session to learn more about finding success as an Online Business Manager: https://www.obmschool.com/info/

-------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Milani Lau (Underpaid VA to Confident, Strategic OBM) 25 Nov 202500:31:16

There’s a moment in every service provider’s journey when the work you’re doing no longer matches the title you’ve been using.

You’re being hired as a VA… but you’re planning launches.
You’re coordinating teams.
You’re spotting system gaps before anyone else sees them.
You’re leading… quietly, strategically, instinctively.

But you’re still being paid like a task-doer.

In this episode of “The OBM Show,” I’m sitting down with Accredited OBM Milani Lau, who knows that feeling all too well. Before stepping into the OBM role, Milani spent years living in that in-between space: doing high-level work while charging VA rates, juggling too many responsibilities, and constantly bouncing between overbooked months and dry spells.

The turning point?
Realizing that the work she was doing wasn’t “extra effort”… it was OBM-level leadership.

And that realization changed everything.

We’re breaking down what it really looks like to move out of VA mode and step confidently into the strategic OBM role. One where your ideas are valued, your expertise is trusted, and your business supports your life as a mom of two.

Here’s what we cover:

• How Milani shifted from underpaid VA work into the OBM role with clarity and confidence
• The moment she recognized she’d outgrown her existing clients — and what she did next
• How she landed her first OBM client during Accreditation and rebuilt her confidence
• What strategic OBM work actually looks like behind the scenes
• How hiring her first VA transformed her capacity and leadership
• What a sustainable, aligned OBM business can look like when you stop operating from scarcity

Whether you’re a VA who knows you’re already doing OBM-level work, or an OBM wanting to deepen your leadership and create more alignment, this episode will help you see what’s possible when you finally own your expertise.

---------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Amy Crowe (How she built a profitable and flexible business as a mom)18 Nov 202500:49:14

You started your business for freedom.
Freedom to choose your clients, your schedule, and your lifestyle.
But somewhere along the way, that freedom started to feel more like a full calendar than a full life.

In this episode of “The OBM Show”, I’m sitting down with Accredited OBM Amy Crowe, who shares how she rebuilt her business to finally work for her, not against her. Amy started out as a successful VA, supporting small business owners with everything from email marketing to customer support, but over time she realized she was doing more than managing tasks. She was leading.

That realization changed everything.

We’re unpacking what it really looks like to build a sustainable OBM business that supports both your clients and your life, without burnout or compromise.

Here’s what we cover:

  • Amy’s transition from VA to Accredited OBM and what it taught her about sustainable growth
  • How to rebuild your business around your real life without losing momentum
  • The mindset shifts that helped Amy step into leadership and own her expertise
  • Why boundaries are the foundation of freedom in your business
  • What a part-time OBM business can look like when it’s designed with intention
  • How to define success on your own terms and stop chasing someone else’s version of it

Whether you’re a service provider ready to evolve into the OBM role or an established OBM looking to simplify and realign, this episode will inspire you to design a business that gives you both freedom and fulfillment.

Join us for OBM Accreditation: applications are open for the last time in 2025, and early bird enrollment ($900+ OFF) is on until November 20th, 2025. This is your moment to become an Accredited OBM and step fully into your next level of leadership. → https://www.obmschool.com/accreditation/

—----------------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

That Imposter Feeling: How to Own Your OBM Expertise (Even When You Feel Like a Fraud)04 Nov 202500:11:41

You’re managing launches.
You’re leading teams.
You’re building the systems that make your clients’ businesses run like clockwork.
And yet… you still catch yourself thinking, “Who am I to be doing this?”

That’s not proof you’re a fraud… it’s proof you’re growing.

In this episode of “The OBM Show”, I’m breaking down how to overcome imposter syndrome and finally own your OBM expertise with confidence and clarity. Because the truth is, every high-achieving OBM feels it at some point… the difference is in how you handle it.

Here’s what we cover:

 • Why feeling like an imposter doesn’t mean you’re not qualified. It means you care
 • How to build your “Evidence File” to ground yourself in facts, not feelings
 • The leadership phrase that builds instant trust with clients
 • How to reframe your role from “expert” to “leader” (and stop trying to know it all)
 • Why defining your Zone of Genius is the fastest way to boost your confidence
 • A real story from an OBM Accelerator student who turned fear into leadership and raised her rates by 30%

Whether you’re just starting out or already leading multi-six-figure projects, this episode will help you silence the imposter voice, show up as a confident leader, and own your value as an Online Business Manager.

Join us for OBM Accreditation: applications are open for the last time in 2025, and early bird enrollment (15% off) is happening right now. This is your moment to become an Accredited OBM and step fully into your next level of leadership. → https://www.obmschool.com/accreditation/

—----------------------------



Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

The Value-Based OBM: How to Price Your Services on Outcomes, Not Hours28 Oct 202500:15:03

You’ve just had an incredible discovery call with a potential client.
You see their vision, you know exactly how you can help them, and your proposal is practically writing itself until you reach that one section that makes your stomach drop: The Investment.

Suddenly, your excitement turns into second-guessing.
What’s my hourly rate again?
How many hours will this take?

What if they think it’s too much?
Maybe I should lower it… just in case.

Sound familiar?

In this episode of “The OBM Show”, Sarah Noked is helping you break free from the hourly pricing trap and start charging for your true value, not your time.

Here’s what we cover:

  • Why hourly billing keeps you stuck on the income hamster wheel
  • How to calculate your ROI before setting your prices
  • The key to creating value-based, outcome-driven packages
  • How to confidently present your rates without apologizing or overexplaining
  • The mindset shift that helps you own your worth and lead with confidence

This episode is your official permission slip to stop charging for your time, and start charging for your talent.

When you position yourself as a strategic investment (not an expense), everything changes… your income, your confidence, and the clients you attract.

----------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

How to be the Online Business Manager in Your Own Business21 Oct 202500:13:48

You started your business for freedom.
To work on your own terms, serve clients you love, and build something that actually lights you up.

But somewhere along the way, that freedom started to feel a lot like… busyness.
Every client question still lands on your plate.
Every decision still needs your approval.
And if you stop working, even for a few days, everything stalls.

Here’s the truth: if your business still depends entirely on you, you don’t own a business, you have a job.

In this episode of “The OBM Show”, Sarah Noked shares her five-step framework to help you stabilize, systematize, and prepare your business for scalable growth.

This is about learning how to be the Online Business Manager of your own business so you can start building the foundations you’ll need to eventually hire one… and yes, finally step fully into your role as CEO.

Here’s what we cover:

 • The task audit that reveals where your time (and energy) really go
 • How to automate and delegate recurring tasks without overwhelm
 • Why documenting your systems with simple SOPs changes everything
 • The power of centralizing your tech stack for real team efficiency
 • The mindset shift that helps you let go and lead like a true CEO

Whether you’re still doing everything yourself or getting ready to grow your team, this episode gives you the roadmap to build a business that runs smoothly, strategically, and sustainably.

------------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

When to Walk Away from a Client (And How to Do It Gracefully)14 Oct 202500:15:42

You’ve put in the hours.
You’ve delivered the work.
But every interaction with that client leaves you drained.

Here’s the truth: keeping every client is self-sabotage. Real leadership is knowing when it’s time to say “no.”

In this episode of The OBM Show, I’m breaking down the five undeniable signs it’s time to walk away from a client, and giving you the exact step-by-step process to offboard with clarity, confidence, and professionalism.

Here’s what we cover:

 • Why fear, scarcity, and people-pleasing keep OBMs stuck with bad-fit clients
 • The 5 red flags that mean a client relationship has expired
 • How to use the “Graceful Exit Protocol” to offboard without drama
 • A real story of an OBM School student who let go of a toxic client - and instantly signed her dream one
 • Why letting go is stepping into leadership - and the key to calling in aligned clients

Whether you’re holding onto a draining client or just want to set stronger boundaries, this episode will give you the clarity and tools to make brave, CEO-level decisions in your business.

Join us for our next round of OBM Week - a three day, LIVE virtual event where we’ll dive deeper into how to step into the OBM role with confidence and clarity. → https://www.obmschool.com/info/

—----------------------------



Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Stop Playing the VA Game: How to Step Into True OBM Leadership07 Oct 202500:10:55

You’re answering emails.
You’re checking tasks off the list.
You’re keeping the wheels turning.

But here’s the truth: if you’re still stuck in “helper mode,” you’re holding yourself back.

In this episode of The OBM Show, I’m breaking down how to stop playing the VA game and step fully into your OBM leadership. Because leadership isn’t about having a big team or a fancy title, it’s about how you show up every single day.

Here’s what we cover:

 • The difference between “helpers” and true leaders (and why it matters)
 • How to recognize when you’ve slipped back into support mode
 • The daily mindset shifts that help you embody OBM leadership
 • What it looks like to step into the CEO gap with confidence and clarity
 • Why this shift is the key to being seen (and paid) as a strategic partner

Whether you’re transitioning from VA work or you’ve been an OBM for years, this episode will give you the tools and mindset shifts to lead boldly, position yourself strategically, and thrive in your role.

Join us for our next round of OBM Week - a three day, LIVE virtual event where we’ll dive deeper into how to step into the OBM role with confidence and clarity. → https://www.obmschool.com/info/

------------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

The Confident Close: How to Turn Discovery Calls into Signed High-Ticket Clients30 Sep 202500:22:29

You’ve landed a discovery call with your dream client.
You’re prepared, excited, and ready to show them the value you bring.

But then… the call takes a turn.
Instead of a collaborative conversation, you’re hit with rapid-fire questions:
 "How many launches have you managed? What tools do you know? What are your rates?”

Suddenly, it feels less like a partnership in the making, and more like an interrogation.

Here’s the problem: when you let clients lead these conversations, you end up sounding like just another freelancer instead of the strategic partner you really are.

In this episode of “The OBM Show”, Sarah Noked shares how to flip the script and lead discovery calls with confidence so potential clients see you as indispensable from the very first conversation.

Here’s what we cover:

  • Why letting clients steer the call keeps you stuck in “order taker” mode
  • The mindset shift that changes everything about how clients see you
  • How to handle “rate talk” gracefully without underselling yourself
  • A simple framework for positioning yourself as a strategic partner, not just a task-doer
  • What it looks like to set the tone for a long-term, premium client relationship

If you’ve ever walked away from a discovery call feeling like you had to prove yourself, this episode will show you how to take back control, stand in your value, and attract the right clients with ease.

-------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

What to Do When Your Client Becomes a Bottleneck23 Sep 202500:12:52

Your systems are solid. Your team is prepped. The project plan is ready to roll.

But then your client goes quiet. Approvals stall, decisions get delayed, and suddenly they become the bottleneck.

In this episode of The OBM Show, I’m diving into what to do when clients stall and how you, as the OBM, can lead with clarity, and confidence. Because here’s the truth: bottlenecks are just opportunities for leading differently.

Here’s what we cover:
  • Why bottlenecks happen (and what they reveal about leadership gaps)
  • How to name pause points clearly without creating tension
  • Tools and systems to make decision-making fast and simple
  • Boundaries that protect your timelines and keep projects on track
  • How to step into the CEO gap so your client feels supported, not pressured

Whether you’re just starting out or already established as an OBM, this episode will give you the tools and mindset shifts you need to turn frustrating delays into opportunities to lead.

------------------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

I Need an OBM for My Business: How to Stop Drowning and Start Scaling16 Sep 202500:09:00

Your business is growing, but so is the chaos behind the scenes.

You’re juggling projects, contractors, and clients, while trying to keep everything running smoothly… and it feels like if you step away, the whole thing might fall apart.

Sound familiar? These are the warning signs you’re about to max out. And they’re also the signs it’s time to bring in an Online Business Manager (OBM) to help you scale with structure, strategy, and support.

Join Sarah Noked in this episode of The OBM Show as she reveals the three undeniable signs you’re ready for OBM-level support and how to hire the right partner… the right way.

Here’s what we cover:

  • The subtle ways you might be the bottleneck in your own business (without even realizing it)
  • Why running everything from your head is dangerous for growth—and how an OBM solves it
  • The opportunity cost of staying stuck (and why it’s costing you more than you think)
  • Two clear paths to finding support: DIY team-building vs. done-for-you matchmaking
  • How to make the transition smooth so you can step fully into your visionary role

If you’ve been stretched too thin and know something has to change, this episode will show you how to recognize the signs, bring in the right operational support, and finally scale your business with clarity and confidence.

--------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

What High-Level Clients Actually Want from Their OBM09 Sep 202500:11:33

You’ve been tweaking your offers, polishing your ClickUp boards, and obsessing over SOPs, convinced that this is what high-level clients want.

But what if I told you… that might be the very thing holding you back?

In this episode of The OBM Show, I’m pulling back the curtain on what premium clients actually care about when hiring an Online Business Manager. Spoiler: it’s not perfection it’s partnership and true leadership.

But what does that look like? High-level clients aren’t looking for flawless dashboards or the most detailed onboarding doc. They’re looking for a leader who can step into their business with clarity, calm, and confidence.

Here’s what we cover:
  • Why obsessing over backend perfection positions you as a “helper,” not a leader
  • The real difference between task-doers and strategic partners (and how clients see it)
  • How to show up with confidence, even when things aren’t perfect behind the scenes
  • The key mindset shift that makes clients see you as indispensable
  • What it really takes to land and keep premium clients who value leadership over busywork

Whether you’re still duct-taping your backend together or stuck perfecting your SOPs, this episode will shift the way you think about high-level clients and help you step into the partnership role they’re truly searching for.

--------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

What's Your OBM Archetype?: How to Leverage Your Natural Strengths for a Thriving OBM Business02 Sep 202500:09:39

Do you ever feel pressure to be the “unicorn” OBM, equally brilliant at tech integration, launch strategy, client care, financial forecasting, and everything in between?

That impossible standard is the fastest road to burnout and imposter syndrome.

In this episode of The OBM Show, Sarah Noked introduces a brand-new framework designed to help you stop chasing perfection and start leaning into your natural strengths: the OBM Archetypes. Instead of trying to master every skill, you’ll discover how to identify your unique leadership style and build a business that feels aligned, sustainable, and wildly effective.

Here’s what we’ll cover:

  • The 5 core OBM Archetypes: The Strategic Visionary, Systems Architect, The Conductor, The Purpose-Driven Partner, and Emerging Strategist
     
  • The strengths and pitfalls of each archetype (and how to leverage them)

  • Why owning your archetype attracts dream clients who value exactly what you do best

  • How understanding your archetype helps you price, package, and position your services with confidence

  • A free quiz to uncover your own OBM Archetype and get a personalized Starter Kit to grow your business with clarity

Whether you’re brand new to OBM work or leading multiple clients, this episode will help you see yourself in a whole new way. No more pressure to be everything to everyone… it’s time to own your superpower and thrive as the OBM you’re meant to be.



Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

The Real Reason You’re Capped at $5K Months as an Online Business Manager (And How to Break Through)26 Aug 202500:17:58

You’re booked out, delivering results, and working harder than ever… so why does your income keep stalling at $5K months?

In this episode of “The OBM Show”, I’m pulling back the curtain on one of the most common plateaus OBMs face: the dreaded $5K ceiling. If you’ve hit that wall where every month feels maxed out, but your bank account doesn’t reflect your effort, you’re not alone and you’re not doing anything “wrong.”

The truth is, $5K months don’t mean you’ve made it. They mean your current business model has reached its limit. And breaking through requires a very different approach than the hustle that got you here.

Here’s what we cover:

  • Why selling time instead of transformation automatically caps your income
     
  • How retainer fatigue keeps OBMs drained and underpaid
     
  • The role premium offers play in positioning you as a true leader
     
  • Why your positioning matters as much as your delivery (and how to shift it)

  • How to stop undercharging for COO-level results
     
  • What it really looks like to step into OBM-CEO mode and grow beyond $5K

Whether you’re deep in the $5K hustle or just starting to feel the cracks, this episode will show you what’s keeping you stuck and how to finally move into consistent, sustainable growth without burning out.

---------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

From Task-Taker to Strategic Partner: How to Lead Proactive Client Meetings19 Aug 202500:18:54

Your client meetings should showcase your leadership—not just your note-taking skills.

Join Sarah Noked in this episode of The OBM Show as she reveals a simple, repeatable framework to turn every meeting into a strategic, value-packed session that builds trust, strengthens your authority as an operational professional and leader, and supports premium pricing.

Here’s what we cover:

  • The pre-meeting power play that builds unshakable confidence before you even join the call.
  • How to craft a strategic agenda that immediately frames you as the leader in the room.
  • Simple facilitation techniques to guide the conversation and keep your clients on track.
  • The single most powerful phrase you can use when you don't know the answer to a question.
  • The story of our student Maria, who used this framework to raise her OBM rates by 30% in a single quarter.

Stop letting your strategic brilliance stay behind the scenes. This episode gives you the tools to step into your leadership role, facilitate meetings that "wow" your clients, and get paid for your strategic mind—not just your ability to complete tasks.

---------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Andrea Ventim (From Burnout to Booked Out)12 Aug 202500:34:57

What does it really look like to go from overworked and underfulfilled to confidently running a fully booked OBM business on your own terms?

In this episode of The OBM Show, I’m joined by Andrea Ventim, an Accredited OBM and OBM School alumni who shares her inspiring (and refreshingly honest) journey from burnout to building a thriving business supporting top coaches as their business partner.

Before launching her OBM business, Andrea spent nearly two decades behind the scenes of one of the biggest names in personal development—coordinating events, managing VIP programs, and doing all the things. But despite her stacked resume, imposter syndrome and people-pleasing kept her stuck, until she decided to go all in and make a change.

Here’s what we cover:

  • How Andrea went from “Can I really do this?” to confidently owning her OBM title 

  • The mindset shift that helped her set (and stick to) firm boundaries in her business

  • Why niching down and saying “yes” only to full-body yes clients changed everything
     
  • How she doubled her income and her time off

  • Her exact 15–20 hour work week schedule 

  • What it really means to build a business aligned with the life you actually want

Whether you’re in the messy middle of a pivot or dreaming about what’s next, I hope this conversation will push you to take the leap—even if you don’t feel 100% ready.

—-----------



Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

The Overlooked Superpower: How to Set and Enforce Boundaries to Scale Your OBM Business05 Aug 202500:20:18

Do you find yourself answering client emails at 10 PM or easily saying "yes" to out-of-scope requests just to be helpful, only to feel drained and resentful later on?

"Boundary Burnout" is all too common among online service professionals and it only holds your businesses back (and makes you feel a bit crazy!). 

In this episode of The OBM Show, Sarah Noked dismantles the myth that setting boundaries makes you seem “unhelpful”. Instead, she reveals why professional boundaries are the foundation of respect and the secret to scaling your business without sacrificing your peace of mind. You'll get the exact language and a practical framework to build fences around your time and expertise.

Here’s what we’ll cover:

  • Why setting boundaries is an act of leadership, not rigidity.
  • How to proactively set expectations in your client onboarding so there are no surprises.
  • The powerful "Yes, And" method to handle scope creep with confidence and grace.
  • Word-for-word scripts to gently (but firmly) redirect clients who cross your boundaries.
  • The story of an OBM who went from the edge of burnout to regaining 10+ hours a week by implementing these strategies.

Whether you're a seasoned OBM or just starting out, this episode gives you the permission slip and the practical tools you need to protect your energy, command respect, and build a more profitable and sustainable business.

---------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Desiree Silveira – Building a Business Around Her Values and Family29 Jul 202500:38:24

What does it really look like to build a successful OBM business around your values, lifestyle, and family?

In this behind-the-scenes episode of The OBM Show, I’m joined by Desiree Silveira—OBM School grad, Accredited OBM, and a vital strategic partner inside our internal team. From juggling launches to managing client strategy and raising her daughter, Dez has intentionally designed a business that supports her life, not the other way around.

We’re unpacking what it means to step into strategic leadership, the confidence it takes to work with premium international clients, and how Dez went from overbooked freelancer to fully aligned business owner—with more revenue and fewer hours.

Here’s what we cover:

  • How Dez transitioned from doing “all the things” to becoming an Accredited OBM
  • The mindset shift that helped her confidently land high-ticket clients
  • How she plans her week to stay focused, flexible, and profitable
  • Why anchoring into your values helps you attract the right clients
  • What saying no has to do with long-term success

Whether you're just starting your OBM journey or craving a more sustainable business model, this episode will help you reimagine what’s possible when you build with intention.

----------------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

How to Shift the Power Dynamic in Client Relationships as an OBM22 Jul 202500:15:54

You were hired to lead—but suddenly, you’re stuck waiting for approvals, tiptoeing around recommendations, and wondering why the “strategic partner” role feels more like support staff.

If that sounds familiar, this episode is your reset button.

On this week’s episode of The OBM Show, we’re unpacking the unspoken issue that holds so many OBMs back: unhealthy power dynamics. I’m breaking down how even the most well-meaning client relationships can slip into misalignment—and how to claim (or reclaim) your role as the operations leader.

🎧 Here’s what we cover:

  • How to spot a misaligned power dynamic before it spirals
  • Why OBMs often unintentionally show up like assistants (and how to change that)
  • The exact onboarding strategies that set you up as a strategic leader from Day 1
  • Subtle but powerful language shifts that communicate authority and direction
  • What to do when the client relationship needs a reset—and how to lead that shift with confidence

If you’ve ever felt like you're stuck in reactive mode, struggling to be seen as the expert you are, this episode is a must-listen.

Because leadership isn’t about control—it’s about structure, clarity, and trust. And it starts with how YOU show up.

-------------------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Ada Wogu – From Copywriting VA to Fully Booked OBM15 Jul 202500:33:39

What does it look like to go from copywriting VA to confident OBM—tripling your revenue and landing your dream clients along the way?

In this episode of The OBM Show, I sit down with Ada Wogu, Accredited OBM and founder of Advance with Ada. With no corporate background and zero “traditional” business experience, Ada’s journey is proof that what you do need to succeed as an OBM is drive, integrity, and a strong foundation of systems.

Ada opens up about her transition from virtual assistant to Online Business Manager, how she blends her copy chops with operations strategy, and why mindset is just as important as skillset in this role. She also shares how she built a niche serving coaches and agencies through what she calls Accelerated SOPs—streamlined systems that save clients time without sacrificing quality.

Inside this episode:
 – How Ada transitioned from VA to OBM (without a corporate background)
 – The real behind-the-scenes of managing client launches and team dynamics
 – Why confidence and communication are non-negotiables for OBMs
 – A look at “Accelerated SOPs” and how they’re changing the way she supports clients
 – The mindset shifts that helped her land 3 OBM clients and a DOO role in under a year

Whether you're still in the VA stage or already stepping into OBM territory, Ada’s story will give you a clear vision of what’s possible—and what it really takes to own your leadership.

---------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

Building an OBM Business that Doesn’t Burn You Out08 Jul 202500:17:30

What if having a full client roster isn’t the dream? 

In this episode of The OBM Show, I’m unpacking the dark side of being booked up as an Online Support Professional - and what it really takes to grow your virtual business without recreating the burnout you left behind in your 9–5.

Whether you’re drowning in Slack pings and client requests, or you’re starting to feel the weight of overcommitment creeping in, this is your permission slip to pause and redesign your business so that it’s sustainable, enjoyable, and still profitable.

🎧 In this episode, we cover:
 ✔️ Why being “booked out” is often a red flag, not a goal
  ✔️ The real reasons OBMs hit burnout—even when things look successful on paper
  ✔️ How to audit your capacity and uncover hidden energy drains
  ✔️ The mindset shift from freelancer to CEO (and what that actually looks like)
  ✔️ Simple ways to rework your OBM offers, time blocks, and boundaries so you can breathe again

If you're celebrating because your calendar’s “booked up”, but feel overwhelmed and overworked at the same time, this episode will help you create more margin, scale smarter, and reclaim your energy—without sacrificing your income or client results.

-------------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Manu Loths: From Burnout to Building a Purpose-Led Agency01 Jul 202500:52:41

What happens when you hit burnout after 30+ years in corporate leadership—and decide it’s time to build something of your own?

In this episode of The OBM Show (also available as a video), I’m joined by Manu Loths, an Accredited OBM and founder of Breitinger Consulting. After decades of working in senior roles across Germany and New Zealand—including CFO, GM, and Head of Operations—Manu knew she wanted more flexibility, more purpose, and more control over her time.

Instead of looking for another executive role, she enrolled in OBM School’s Accreditation program, implemented every piece of the curriculum, and built a business that now runs at full capacity—with a team, long-term clients, and a growing agency vision.

🎧 Inside the episode, we cover:

– How Manu transitioned from corporate burnout to OBM clarity
  – The moment she realized she could be choosy about clients
  – Her systems-first approach to both operations and finances
  – A turnaround story from a sixth-generation family business
  – Her plan for scaling through team and agency infrastructure
  – Why age, experience, and leadership are OBM superpowers

“This is what I used to do for others—now I do it for myself, my way.”

Whether you're stepping out of corporate, thinking about your second act, or wondering how to turn decades of experience into your own business—this episode is packed with inspiration, structure, and actionable strategy.

—-------------------



Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

You’re More Than Just Organized: The Real Value of Being an Online Business Manager24 Jun 202500:10:47

What if being “organized” was actually the least valuable part of your skill set?

In this episode of The OBM Show, we’re digging into a major mindset shift that every Online Business Manager needs to make if they want to grow, lead, and land premium clients. Because here’s the truth: clients often say they’re looking for someone who’s organized—but what they need is a strategic partner.

I’ve had clients hire me for “organization,” thinking they needed someone to keep the trains running. But the real results didn’t come from my color-coded task boards or neat file structures. They came from leadership. Decision-making. Big-picture thinking. And for a long time, I didn’t position myself that way—and I paid the price.

In this episode, I’m sharing how to move from the role of “doer” to driver—and what it looks like to own your identity as the operational engine behind a business’s success.

Inside this episode, we cover:

  • Why “organized” is a feature—not the benefit—and how to reframe your value
     
  • Five powerful roles every OBM plays (even if they don’t call them that yet)
     
  • Real language shifts to use in your website, proposals, and discovery calls
     
  • How OBMs unintentionally downplay their worth—and what to say instead
     
  • The link between this mindset shift and your pricing, burnout, and next-level growth

We also talk about the hidden cost of playing small—why vague support language keeps you stuck, how burnout creeps in when you operate below your level, and how positioning yourself as a leader opens the door to more trust, more autonomy, and more aligned client relationships.

If you’ve been stuck in the assistant zone—or struggling to explain what you really do—this episode will help you claim your identity as a leader, not a helper. Because you’re not just the one organizing the business. You’re the one keeping it moving forward.

---------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Tovi Vider – The Right Hand Behind OBM School’s Growth17 Jun 202500:41:31

What does it really look like to be the right-hand woman inside a growing, impact-driven online business?

In this episode of The OBM Show, I’m joined by Tovi Vider—Accredited OBM, single mom, and the behind-the-scenes rock of OBM School. Tovi has been our in-house OBM for over four years, and in that time, she’s been at the center of some of the most transformational pivots in our business—from launching the OBM Accreditation to scaling our team and systems from the ground up.

But her journey didn’t start there. Tovi spent years in corporate and worked as a Virtual Assistant before stepping into the OBM role—and realizing she was already doing executive-level work. In her words: “I thought climbing the corporate ladder was my only option. I didn’t know I had a choice until I saw what OBM work could really be.”

🎧 Inside the episode, we cover:

  • How Tovi transitioned from VA to OBM (and what clicked for her)
     
  • What a “day in the life” really looks like when you manage ops for a 6-figure training company
     
  • Her experience navigating life as a single mom while leading a fast-paced business
     
  • Why trust, transparency, and ownership are at the core of how she operates
     
  • The behind-the-scenes story of launching the OBM Accreditation during one of our hardest seasons
     
  • How OBM work has changed her life—and helped shape the future of OBM School

This episode is full of honesty, practical insight, and behind-the-scenes reflection. Tovi shares what it means to truly own the OBM role—not just in title, but in responsibility, decision-making, and leadership.

Whether you’re just stepping into OBM work or building the systems to support a growing business, Tovi’s story is proof that being an OBM is about more than just getting things done. It’s about being the person a business can’t run without.

---------------------

Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

How I'm Preparing My OBM Business for Summer (Without Burning It All Down)10 Jun 202500:16:36

What does it really take to run a virtual business through the summer—without overcommitting, underdelivering, or burning out completely?

In this episode of The OBM Show, I’m walking you through how I’m preparing my business for summer in a way that honors both my goals and my life. Because summer isn’t business as usual. Timelines shift. Clients go quiet. Life ramps up. And unless you plan for it, you’ll either hustle like it’s Q1 or disappear and scramble to recover come fall.

Over the years, I’ve learned (the hard way) what happens when I don’t prep for the seasonal shift. So this year, I’m doing things differently—and sharing the exact strategies, systems, and mindset shifts I’m using to create a summer that feels intentional, restful, and sustainable.

Inside the episode, we cover:

  • What I audit in my business before summer hits—and why it matters
  • The exact conversation I have with clients to set clear expectations and boundaries
  • How I shift from retainer-heavy work into lighter-lift revenue streams
  • Why I schedule restoration and unplugged time like I do meetings
  • The automations I put in place to keep lead gen and nurture flowing

“Summer doesn’t have to be a slump or sprint for business owners–there IS a happy medium, believe it or not! “

Whether you're managing a full client roster, looking to protect your energy, or just want to enter September feeling refreshed instead of frazzled, this episode will help you map out your own summer rhythm with intention and clarity.

--------------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Muneeba Brooks - From Survival to Strategy03 Jun 202500:37:32

What does it really look like to build an OBM business in the middle of a life-changing moment—with no safety net and everything on the line?

In this episode of The OBM Show, I’m joined by Muneeba Brooks, an Accredited OBM and founder of NeuroNest Consulting, who shares her story of rebuilding from the ground up after becoming a single parent overnight. With 20+ years of operations experience and a deep commitment to supporting overwhelmed and neurodivergent clients, Muneeba turned survival into strategy—and created a business that supports her life and her clients’ needs.

🎧 Inside the episode, we cover:

  • How she went from part-time VA to strategic OBM—without realizing she was already doing the job
  • The moment she decided to stop undercharging and start owning her value
  • What it’s like building a business while solo parenting and grieving
  • Her systems-focused niche and how she structures her workdays
  • The mindset shifts that helped her stop playing small—and claim her seat at the table
     
    “I was already doing executive-level work. I just wasn’t getting paid for it. That had to change.”

Whether you’re a VA who’s outgrown the task list or someone wondering if your lived experience can shape a business that works—Muneeba’s story will show you what’s possible when you trust your skills, speak your value, and start from exactly where you are.

---------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

A Day in the Life of OBM Sam Roblett - From Education to Purpose-Driven Success27 May 202500:31:26

What does it really take to build a purpose-driven OBM business—from a pandemic pivot, with no roadmap, and a whole lot of courage?

In this episode of The OBM Show, I’m joined by Sam Roblett, an Accredited OBM and digital learning designer based in the UK. After 15 years in education and school leadership, Sam made a bold shift during the pandemic—rebuilding her career, business, and life from scratch.

Starting as a VA, she quickly realized she was already doing strategic, high-level work—and once she discovered the OBM role, there was no going back. Now, she runs Chaos into Calm, a thriving OBM agency serving purpose-driven entrepreneurs, course creators, and community-led brands.

🎧 Inside the episode, we cover:

  • How she transitioned VA clients into OBM retainers (and didn’t lose income)
  • What her day-to-day looks like balancing OBM work, team leadership, and course design
  • Her experience building an 8,500+ member community through Vegan Business Network
  • Why she pursued a diploma in digital learning design—and how it added a whole new income stream
  • Her best advice for OBMs who feel overwhelmed by “figuring it all out”
     
    “Sometimes you don’t need the whole plan—you just need the first step. Then take the next.”

Whether you’re just starting out or looking to scale into a more intentional OBM role, Sam’s story will remind you that you get to build a business that reflects your values—and supports your life.

------------------------


Thanks for tuning in to The OBM Show - your go-to podcast for Online Business Managers and entrepreneurs who want to scale strategically and sustainably.

If this episode resonated with you, be sure to follow the show and leave a review. It helps more aspiring and established Online Business Managers find this content and grow their businesses with confidence.

✨ Ready to take the next step?

 Grab your free OBM Starter Kit → obmschool.com/starter
Explore more tools and trainings → obmschool.com/resources
Learn about becoming a CPD-certified Accredited Online Business Manager → obmaccreditation.com

🧭 Not sure where to start?
Find out your OBM Archetype and get personalized next steps → obmschool.com/quiz

📺 Prefer to watch?
Subscribe to our Youtube Channel and hit the bell icon to get notified when we drop a new video → youtube.com/@SarahNokedOBM

Until next time, keep building the business behind the business.

© My Podcast Data · Projet indépendant · Données issues d'Apple & Spotify