The Nerdoscientist Podcast – Détails, épisodes et analyse

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The Nerdoscientist Podcast

Michelle Murphy Niedziela

Sciences

Fréquence : 1 épisode/30j. Total Éps: 14

A short-form podcast where neuroscience fuels consumer innovation. The Nerdoscientist Podcast explores how neuroscience, behavioral science, and psychology shape consumer behavior and decision-making. Each episode breaks down real-world insights, from emotional connections to behavioral coding, providing practical strategies for innovation and product development. Tune in for bite-sized, science-backed episodes that drive business breakthroughs and help you understand how the brain powers consumer choices.

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Apple Podcasts

🇬🇧 Grande Bretagne - socialSciences
24/01/2026
#74
🇬🇧 Grande Bretagne - socialSciences
23/01/2026
#46
🇬🇧 Grande Bretagne - socialSciences
22/01/2026
#30
🇬🇧 Grande Bretagne - socialSciences
05/12/2025
#92

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Aucun classement récent disponible

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https://www.youtube.com/hashtag/innovation
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https://www.youtube.com/hashtag/emotions
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Nerdology: Implicit vs Explicit at Pangborn 2025

Saison 1 · Épisode 14

mardi 11 novembre 2025 • Durée 20:31

In this special episode, I share a recording of the talk I gave with Richard Popper and Rachel Czapla at Pangborn 2025: "Unpacking Consumer Perceptions: Do Implicit and Explicit Measures Tell the Same Story?"

We dive into the results of a collaborative study using lip products (matte, gloss, balm) to compare three consumer research methods—CATA, scaled ratings, and a commercially friendly implicit go/no-go test (with our partners at RIWI). Our goal? To see if implicit methods truly reveal a different layer of truth in how consumers associate emotional, functional, and descriptive product attributes.

🧠 Key takeaways:

Explicit methods (CATA, ratings) tend to be more differentiating across products.
Implicit methods may reveal deeper, fast-twitch associations that reflect what “feels right” at a gut level.
Emotional adjectives weren’t necessarily stronger in implicit responses, challenging common assumptions.
These methods aren’t redundant—they reveal different cognitive processes (System 1 vs. System 2).

We close by discussing how these layered insights can be used in product development, positioning, and go/no-go decisions.

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Nerdology - Truth in Beauty

Saison 1 · Épisode 13

mardi 28 octobre 2025 • Durée 06:21

At the 2025 Truth in Beauty e-Summit, experts from science, regulation, and industry came together to tackle one of the biggest challenges in beauty today: misinformation. In this episode, Dr. Michelle Niedziela (aka the Nerdoscientist) shares her 5-minute recap of the summit and her talk on how behavioral neuroscience and behavioral science can help us understand:

Why sticky myths like “paraben-free,” “detox skincare,” and “neurocosmetics” spread.
How consumers, companies, and media create a self-reinforcing misinformation loop.
The short- and long-term consequences for brands when they feed these myths.
Practical behavioral science strategies to break the cycle — from pre-bunking to reframing and collaboration.

🎙️ A quick dive into why beauty myths persist, and how we can build a more transparent, science-driven future.

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Nerdology: Social Proof - Why We Follow the Crowd and What It Means for Brands

mercredi 23 octobre 2024 • Durée 05:14

In this episode of Nerdology, we’re breaking down the science of social proof—why we tend to follow the crowd and how this psychological phenomenon is shaping the way we buy. From TikTok beauty trends to influencer endorsements, social proof is everywhere. We’ll also dive into memetics—how ideas and trends spread—and what it all means for product developers in the consumer packaged goods space. If you're curious about how brands like Glossier and The Ordinary are using social proof to build trust and grow, this one’s for you! Visit www.nerdoscientist.com for more! #FacialCoding #ConsumerResearch #BehavioralScience #Neuroscience #ConstructedEmotion #LisaFeldmanBarrett #ImplicitAssociation #ConsumerBehavior #EmotionScience #NerdologyPodcast #MarketingInsights #Neuromarketing #PsychologyInBusiness #BehavioralFrameworks #EmotionalIntelligence #ConsumerPsychology #nerdoscientist

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Unpacking Cognitive Dissonance: Why Consumers Make the Choices They Do

Saison 1 · Épisode 3

vendredi 18 octobre 2024 • Durée 05:55

In this episode of Nerdoscientist, we dive into the fascinating world of cognitive dissonance and how it influences consumer behavior—especially when it comes to packaged goods. From the tension between sustainable choices and budget concerns to how loss aversion ramps up that inner conflict, we explore how understanding these psychological drivers can help researchers and brands get to the heart of what really shapes consumer decisions. Tune in to learn how behavioral frameworks can take your consumer insights to the next level!

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The Problem with Facial Coding in Consumer Research

vendredi 18 octobre 2024 • Durée 05:48

In this episode of Nerdology, we tackle the growing trend of using facial coding in consumer research and why it might not be as reliable as it seems. Drawing on the groundbreaking work of neuroscientist Lisa Feldman Barrett, we explore her Theory of Constructed Emotion and why emotions are far more context-dependent than we think. We also discuss why relying on facial expressions to interpret emotions can lead to misleading insights and highlight better alternatives—like implicit association testing and behavioral science frameworks—that can help us truly understand consumer reactions. If you're ready to rethink what you know about emotion in consumer research, this episode is for you!

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Nerdoscientist: Moving Beyond Liking - Sensory Conferences 2024

Saison 1 · Épisode 1

mercredi 16 octobre 2024 • Durée 05:44

Are we over-relying on measuring "liking" in consumer research? 🤔 After attending EuroSense in Dublin and SSP in Pittsburgh, I noticed a recurring theme: Liking a product doesn’t always mean it will succeed. It’s time to dig deeper into emotions, behavior, and the why behind consumer preferences. 💡 In my latest Nerdology episode, I dive into some of the big discussions from these conferences: 🎭 Thierry Worch questioned the reliability of liking measures and pushed for more focus on emotions, benefits, and wellbeing. 👀 David Thomson drove home the point that products fail not because people don’t like them enough but because they don’t trigger behavior change. 🐕 Holly Miller challenged the very idea of measuring emotions, using her research on canine happiness to suggest that what we call "emotion" might just be projections of our own beliefs. 🧠 As always, I’m advocating for leveraging behavioral science and implicit association measures—methods I believe are more reliable than facial coding or surface-level measures. But here’s the real question: Can we make emotion measurable in a way that drives better business decisions? I think we’re getting closer. If you’re interested in how consumer research is evolving beyond liking—and how behavioral science, implicit measures, and neuroscience fit into the mix—check out this latest nerdology episode! 🎙️

To learn more visit: www.nerdoscientist.com #ConsumerResearch #BehavioralScience #Emotions #Neuroscience #Innovation #SSP2024 #EuroSense #BeyondLiking #podcast

Nerdology - Cookie Stomach Talk at ISN2025

Saison 1 · Épisode 12

mercredi 15 octobre 2025 • Durée 21:55

In this episode, I share my talk from the International Society of Neurogastronomy (ISN) 2025 in Philadelphia, where I closed the meeting with a playful but serious exploration of the cookie stomach.I discuss how sensory perception, bias, and emotion shape our food choices, why humans aren’t machines (no matter how much we try to measure them like ones), and how tools like AI and large language models can help us make sense of consumer experience and behavior.Highlights include reflections on food reward, the quirks of perception, and what a “cookie stomach” reveals about the way we experience eating.#Neurogastronomy #SensoryScience #BehavioralScience #ConsumerNeuroscience #FoodChoice

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Nerdology - The Myth of the Simple Brain: Why Neuroscience in Business Needs a Rethink

Saison 1 · Épisode 11

mercredi 21 mai 2025 • Durée 04:17

In this episode of Nerdoscientist, Michelle Niedziela unpacks the common misuses of neuroscience tools like EEG, GSR, and IAT in consumer research—and explains why leaning into human complexity can lead to better, more meaningful insights. If you’ve ever hoped your neuro data would give you simple answers, this one’s for you.🔗 Read the full blog post here: https://www.nerdoscientist.com/blog/complicated#ConsumerNeuroscience #BehavioralScience #MarketResearch #NeuroMarketing #HumanBehavior #ResearchDesign #InsightsThatMatter #CriticalThinking #EmotionScience #nerdoscientist

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Nerdology: Synthetic Smarts and Scientific Slippery Slopes

Saison 1 · Épisode 10

mercredi 7 mai 2025 • Durée 05:51

In this episode, Michelle Niedziela explores how generative AI—like ChatGPT—can be used to augment consumer research, not replace it. Based on her recent presentation at the AChemS annual meeting, she shares how she used AI to simulate a study on the concept of “freshness” in home fragrance—running synthetic MaxDiff and IAT data to explore assumptions, surface blind spots, and troubleshoot design challenges before fielding a real study.

Michelle also unpacks the ethical implications of synthetic data, especially in light of recent headlines involving fraud in market research—and why research foresight is more critical than ever.

✨ In this episode:

How AI can help define tricky concepts like “freshness”
Using synthetic data to pilot and refine research methodology
Spotting emotional and contextual blind spots early
Why ethical boundaries matter when using AI in insights work
How Nerdoscientist supports teams with research foresight, design, and concept vetting

📝 Read the full blog post here: https://www.nerdoscientist.com/blog/syntheticdata

#SyntheticData #ConsumerResearch #Nerdoscientist #AChemS #MarketResearch #AIinResearch #ResearchForesight #BehavioralScience

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Nerdology: Apathy, Algorithms, and That 'Meh' Feeling in Consumer Behavior

Saison 1 · Épisode 9

jeudi 10 avril 2025 • Durée 05:52

🎙️ In this quick episode of Nerdology, we’re talking about something that quietly shapes our lives and our data: apathy.

After a busy stretch of speaking, teaching, client work, and travel, I found myself in a familiar state—not burnout, not boredom, just meh. And it got me thinking about how apathy affects consumer decision-making in ways we often overlook.

In this episode, I’ll cover: 🧠 What apathy really is (and isn’t) 📊 How it shows up in consumer behavior 🔬 How researchers can study it 💡 And what brands and scientists can do to overcome it

If you’ve ever found yourself stuck in a cycle of “I’ll deal with it later,” this one’s for you.

👇 Listen, reflect, and let me know—how do you deal with apathy in your work or your research?

#apathy #consumerbehavior #behavioralscience #neuroscience #marketingresearch #nerdoscientist #decisionmaking #shortpodcast #scicomm #nerdology

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