As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses.
On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions.
You get unique insight into how creator businesses work and what you can do to increase results in your own business.
One of the things Nathan is passionate about is helping you create leverage.
Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork.
Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M.
Learn how to get more results with less effort and:
Grow faster over time.
Work less hard over time.
Make more money over time.
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How To Turn Your Podcast Into A Full-Time Business | 077
Épisode 77
jeudi 15 mai 2025 • Durée 01:09:21
Today I’m joined by Hala Taha, host of the Young and Profiting podcast and founder of YAP Media, to unpack how she built a million dollar business from her podcast—and her exact strategies for growing, monetizing, and creating long-term deals with brands.
We dive deep into dynamic ad insertion, pricing, creative campaigns, PSO (podcast search optimization), LinkedIn growth tactics, and how Hala turns podcast guests into agency clients.
Whether you’re trying to scale your show, build a media business, or monetize your personal brand, this is a masterclass.
Timestamps: 00:00 Introduction 01:23 $1 million podcast revenue strategy 03:00 How simulcast impressions work 04:00 Modern podcast ad models 05:40 What YAP Media does for creators 08:31 Why YAP podcasters sell out months ahead 10:10 Average sponsorship revenue uplift: 300-400% 13:12 Hala’s 40% revenue from creative campaigns 15:40 LinkedIn growth strategies for podcasting 21:45 How Hala leverages DM retargeting 26:20 Full breakdown of PSO (podcast search optimization) 30:10 How podcast guests become $6M of agency revenue 33:55 The stealth strategy for converting guests into clients 36:02 Paid interview economics 40:41 Creative monetization: webinars and feed drops 46:00 Podcast growth via smart media buying 51:08 Why swaps drive both growth and revenue 57:15 The power of long-term brand deals 01:02:30 How to maximize ad load without hurting audience trust 01:05:50 Hala’s advice for 50K vs. 300K download podcasters 01:08:12 Closing thoughts
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
How To Scale From 500K To $2M (Coaching Session) | 076
Épisode 76
jeudi 8 mai 2025 • Durée 52:05
Today I’m joined by Jay Singh for a coaching session to map out how he can scale his product studio, Casper, from $500K to $2M in annual revenue—without growing a huge team or sacrificing profit margins.
We dive into ideal client profiles, packaging services for predictable revenue, and how Jay can use LinkedIn to consistently generate high-quality leads while building a business he truly loves.
You'll learn our approach to narrowing customer focus, building scalable agency models, and designing lead gen systems that drive serious growth without creating chaos.
Timestamps: 00:00 Introduction 03:00 Top 3 Problems to Solve 05:03 Pitfalls in Scaling from $500K to $2M 07:18 Mapping Jay’s Best and Worst Clients 10:44 Why Established Creators Might Be the Best Customers 15:03 What Makes a Client Ideal (and What Doesn’t) 20:12 The Flywheel Between Founders, Products, and Creators 28:04 Solving Unpredictable Revenue 33:00 How to Use LinkedIn to Attract the Right Clients 35:55 What Content Positions Jay as the “Go-To” for Creators 41:12 How Jay Can Build a Scalable Lead Gen System 48:12 Why Long-Term Partnerships Beat One-Off Projects 50:19 Recap and Jay’s Action Plan
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Build a $25K/Month Software Business (Full Strategy) | 067
Épisode 67
jeudi 6 mars 2025 • Durée 01:00:00
Today I’m joined by Laura Sprinkle for a live coaching session on scaling her new affiliate-tracking SaaS, Rootabl, from $5,000 MRR to $25,000 MRR while maintaining the flexibility and freedom she values.
Laura has deep expertise in affiliate launches and is now shifting into the software world - facing new challenges like churn, onboarding friction, and deciding which features to build first.
We map out her next steps - from clarifying her ideal target customer and harnessing personal branding for trust, to using direct outreach as a repeatable engine for sustainable growth. You’ll learn why concierge migrations can be a secret weapon, how to choose the right community integrations, and why narrowing your audience often leads to better results.
Timestamps: 00:00 Introduction 01:14 Why Creator-Led SaaS Is Harder (Yet More Rewarding) 02:39 How Laura Reached $5K MRR 07:36 Tackling Churn and Onboarding Friction 11:29 Using Personal Branding to Increase Conversions 14:55 The Direct Sales Flywheel Explained 19:48 Turning “Concierge Migrations” into a Competitive Advantage 30:57 Choosing Your Integrations Wisely 31:24 New Features vs. Doubling Down on Existing Ones 37:17 Reducing Churn 40:16 Narrowing Your Customer Profile for Faster Growth 45:45 Using Outreach to Drive Predictable Revenue 47:11 Introducing Tiered Pricing for Expansion 50:26 Tracking Progress & Staying Focused 51:52 The Power of Iteration in SaaS Growth 01:02:54 Closing Thoughts
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
My Advice for Creators & Entrepreneurs in 2025 (Q&A) | 066
Épisode 66
jeudi 27 février 2025 • Durée 01:05:49
Today I'm joined by Haley from the Kit team for a Q&A where we answer your questions about building a creator business that lasts.
We explore everything from why major celebrities are suddenly launching newsletters to the practical choices creators face - like when to stay solo versus build a team, or whether to focus on high-ticket or low-ticket offers.
Plus, we share real examples from both sides of these decisions. You'll learn how to make strategic choices that fit your goals, build sustainable systems that scale, and maintain balance while growing your business.
Timestamps: 00:00 - Introduction 02:02 - The Truth About Working with Matthew McConaughey 05:07 - Why Everyone is Launching a Newsletter (And Should You?) 12:13 - Which Celebrities Should Start a Newsletter? 15:46 - How Do You Balance Creativity With Execution? 19:42 - Should Entrepreneurs Build a Personal Brand? 30:59 - How Do Successful Creators Prioritize Self-Care? 37:27 - High-Ticket vs. Low-Ticket Offers: Which Makes More Money? 42:31 - How Far Can You Grow as a Solo Entrepreneur? 49:00 - Are You a Creator, a Coder, or a CEO? 53:34 - Should You Focus More on Product Creation or Marketing? 57:24 - How to Stay Productive Without Burning Out 01:01:12 - How Does Nathan Get More Done Than Most People? 01:05:00 - Closing Thoughts
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
How to Pick a Business You ACTUALLY Enjoy (In 64 Mins) | 065
Épisode 65
jeudi 20 février 2025 • Durée 01:04:50
Today I'm joined by Isaac French for a coaching session on his next moves after turning a $2.3 million property investment into a $7 million exit, while building multiple six-figure digital revenue streams.
We map out his options - from launching a content agency and building more properties to scaling his YouTube presence - and explore how to choose between opportunities when you're optimizing for both impact and quality of life.
You'll learn our framework for evaluating opportunities, why enterprise value isn't just about tangible assets anymore, and how to grow strategically without sacrificing what matters most.
Timestamps:
00:00 Introduction
01:29 How I Sold an Airbnb Business for Millions
03:26 Email Marketing Funnel That Makes $200K/Year
07:36 Should I Start an Agency, SaaS, Real Estate Business, or Creator Business?
11:29 Starting an Agency vs Building SaaS
14:55 Evaluating Future Paths
19:48 Making Money vs Quality of Life as an Entrepreneur
30:57 Why Isaac Keeps His Business Team Small
31:24 The Truth About Starting Agencies and SaaS Businesses
37:17 Exploring New Property Ideas
40:16 The Value of a Small Property
45:45 Growing on YouTube as a Business Owner
47:11 Growing an Email Newsletter
50:26 Balancing Cash Flow and Equity
51:52 The Value of Audience and Personal Brand
01:02:54 Closing Thoughts
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
How Your Business Can Make $1,000,000 From Partnerships (in 60 Days) | 064
Épisode 64
jeudi 13 février 2025 • Durée 57:20
Today I'm joined by Laura Sprinkle, she's the founder & CEO of Rootabl and an expert in affiliate marketing and large-scale online course launches.
We dive into how high-profile online entrepreneurs execute multi-million-dollar launches, the role of affiliates in driving sales, and practical strategies for creators looking to scale their business using partnerships.
Laura shares insights from her own experience, explaining how strategic relationships, contest-driven engagement, and structured affiliate programs can outperform paid advertising. The episode is packed with actionable advice on launching, scaling, and maintaining energy throughout the process.
Timestamps:
00:00 – Introduction
01:12 - What is a Launch Manager?
02:32 - The Launch Window Strategy
03:38 - Behind-the-Scenes of Big Launches
05:24 - Why You Should Use Affiliates
09:18 - Turning a Failing Launch Around
11:17 - Best Affiliate Prizes & Incentives
15:14 - Helping Affiliates Sell More
17:02 - How to Plan an Affiliate Launch
22:30 - Beginner vs. Advanced Affiliate Programs
24:13 - Commission Structures & Trends
27:04 - The Profitable Partnerships Flywheel Explained
29:02 - Why Appreciating Affiliates Matters
32:29 – How to Activate Your Affiliates
39:08 - The Relationship Rings Model
46:14 - How to Reach Out to Potential Affiliates
How to Build a $100,000 Personal Brand (In Just 90 Days) | 063
Épisode 63
jeudi 6 février 2025 • Durée 01:07:42
Today I'm joined by Darrell Vesterfelt to explore why personal brand might be the most overlooked asset for early-stage founders.
First, Darrell shows why traditional startups should borrow strategies from the creator world, sharing how he's helped companies drive sales and recruit talent through founder-led marketing. Then we dig into a step-by-step playbook for building your baseline presence - from getting your first podcast interview to crafting foundational content.
You'll learn how to develop a personal brand that supports real business goals, create content efficiently without letting it consume your time, and increase conversion rates across recruiting, sales and partnerships.
Timestamps:
00:00 Introduction
01:33 Behind Mount Haley Holdings
02:29 The Stigma Around Personal Branding
03:14 The Power of Personal Branding: Practical Steps
05:47 5 Personal Branding Tips for Founders
09:05 Step 1: How to Get Interviewed on Podcasts
11:45 Step 2: Develop a Founding Story
12:24 Step 3: Setting Up Social Media Profiles
15:41 Step 4: Writing Foundational Essays
18:03 Step 5: Business Case Studies
20:38 How to Get High-Ticket Clients Through Personal Branding
25:37 Why Keep Investing in Personal Brand at $40M ARR
29:21 How to Attract Top Talent with Personal Branding
33:02 Using Personal Brand to Build Company Culture
38:40 Personal Branding Within Teams
How to Build a $100,000 Online Community in 3 Easy Steps - Mighty Networks Founder | 062
Épisode 62
jeudi 30 janvier 2025 • Durée 01:07:49
Today I'm joined by Gina Bianchini, founder of Mighty Networks, to discuss what her data shows makes online communities succeed or fail.
Gina shares her frameworks for creating engagement between members and reveals the one metric that predicts a community's success with 93% accuracy. We dive into specific strategies around transitions, monthly themes, and daily engagement that keep members active.
You'll learn how to build genuine connections between members, identify the right people to seed your community, and create lasting value that has members sticking around long-term.
Timestamps:
00:00 Building Your Own Community
01:20 Signs Your Community Will Fail
05:04 How to Make Money from Your Community
07:05 Turning Around a Dying Community
08:24 The Role of Network Effects
09:19 Creating Member Engagement
14:47 Creating Community Engagement with Monthly Themes
20:07 How to Use Polls to Drive Community Interaction
24:36 Facebook Groups vs Dedicated Community Platforms
32:23 What is People Magic and Why It Matters
36:35 Creators Defining Their Own Terms
38:44 Positioning Your Community: Force of Choice vs Comparison
40:59 Building Long-Term Community Success
45:13 Using Nominations to Grow a Paid Community
50:42 When to Revive vs Restart a Community
Building a $2,000,000 Business Plan for a Creator in 62 Mins | 061
Épisode 61
jeudi 23 janvier 2025 • Durée 01:02:14
In this episode, Justin Moore reveals how he built a $600,000 annual business from sponsorship coaching.
Justin walks me through his business - from the on-demand course and audit tool that bring in new clients, to his high-touch coaching program that transforms how creators approach brand deals. Then I help him map out a path to $2 million in revenue by leveraging his upcoming book and optimizing his funnel.
You'll learn about growing through referrals, using smart tools to attract ideal clients, and finding the balance between aggressive growth and keeping what works.
Timestamps:
00:00 Introduction
01:13 Revenue Growth: From $88K to $600K+
05:33 Building an Effective Marketing Funnel
09:01 Newsletter Growth Strategy
18:30 Creating Tools That Convert
22:12 How to Prioritize Tasks as a Creator
23:51 Transitioning from Side Project to Real Business
28:29 Setting Work-Life Balance Goals as a Creator
29:41 Using a Book to Scale Your Business
31:17 Will Writing a Book Hurt Your Business?
33:11 How to Package and Position a Book
35:25 Why Word of Mouth Matters for Books
39:39 Optimizing Your Revenue Streams
43:33 Top of Funnel Marketing Strategies that Work
01:00:12 Closing Thoughts
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
The NEW Way to Become a Full-Time Creator in 12 Months (or less) | 060
Épisode 60
jeudi 16 janvier 2025 • Durée 48:31
Today I'm joined by Jed Eglington to explore an overlooked path to becoming a successful full-time creator.
Jed shares his journey from in-house creator to successful business owner, outlining how to develop video, storytelling and production skills that companies actually value. He breaks down what businesses look for when hiring creators and how to position yourself for these opportunities.
Learn how to master the essential skills, create a compelling portfolio, and transition from creator to founder by building products your audience wants.
Timestamps:
00:00 Introduction
01:06 Misconceptions About the Creator Economy
02:03 Mapping Out Creator Career Paths
02:21 The Role of In-House Creators
06:57 Essential Skills You Need as a Creator
09:01 Learning Video Editing as a Beginner
11:20 Storytelling Tips for Content Creators
13:32 Being Confident On Camera
17:38 How to Find the Right Company to Work For
24:35 Analyzing Video Formats
25:21 How to Get Companies to Notice Your Work
28:20 Making It Easy to Say Yes
30:17 Guide to Going from Creator to Founder
31:51 Building an Audience While Working Full-Time
40:05 How to Grow Your email List
47:20 Closing Thoughts
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
26:24 How to Get Your Work Seen by the Right Companies
32:29 How CEOs Should Approach Employees Building Their Own Audiences
38:37 Turning a Crowd into a True Audience
41:49 When Are You Sending Too Many Emails?
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