Explorez tous les épisodes du podcast The Modern Hairstylist ™ Podcast

In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown open up about the all-too-familiar experience of building your beauty business from a place of fear, and how to shift toward something more empowering and sustainable.

From spiraling over client feedback to making reactive business decisions, Hunter shares his personal mindset struggles as an entrepreneur and the hard lessons that came from letting scarcity lead the way. Together, Hunter and Jodie unpack how high-stress hustle culture can sabotage your growth, and how to trade it for calm, confident, and data-backed decisions that actually stick.

Whether you’re gearing up for a price increase, launching something new, or just feeling overwhelmed by “what ifs,” this episode will help you build a business that’s driven by intention, not panic.

Key Takeaways:

• Scarcity vs. Strategy: Why acting out of fear might get fast results, but at what cost?
• Calm Is a Skill: How to self-regulate through spirals and keep your focus on the bigger picture.
• Plan, Then Pivot: The power of sticking to your strategy long enough to make it work.
• Price Increases and Panic: How to raise your rates without letting your inner critic take the wheel.
• Community & Confidence: Why you need people in your corner, and how to borrow belief when you need it most.

Why You Should Listen:

If you’ve ever made a business decision in a moment of stress (and regretted it later), this one’s for you. Learn how to shift out of survival mode and start running your beauty business from a place of grounded inspiration, clarity, and trust in yourself—even when things feel uncertain.

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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown unpack one of the biggest challenges stylists are facing in 2025: feeling maxed out with nothing to show for it.

If you’re working nonstop but your income, energy, or momentum aren’t growing—it’s probably not because you’re lazy. It’s because you’re spending your time in the wrong places (and no one ever taught you what the right ones are).

Hunter breaks down how to start treating your time like your most valuable resource, how to identify the biggest time sucks in your business, and what he’s doing on the Modern Hairstylist Tour to help stylists reclaim their time, income, and freedom behind the chair.

Key Takeaways:

• Where Your Time Is Actually Going: The hidden drains most stylists don’t realize are slowing them down
• Focus Over Frustration: Why doing less is usually the answer to getting more results
• Time vs. Money: How to shift your mindset and your strategy for sustainable growth
• Smarter, Not Harder: The tools Hunter’s teaching on tour to streamline the day-to-day—including how AI can help without taking over

Why You Should Listen:

If you’re an independent stylist who’s exhausted from doing it all and still not seeing progress, this episode will help you pinpoint where your time and energy should be going next. Whether you’re rebuilding, scaling, or just trying to get your life back—this conversation will give you the clarity and direction to finally make your hard work count.

Checkout the LAST TWO dates of the Modern Hairstylist Tour here: https://www.hunterdonia.com/tour

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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown talk through a deep dive into the real way hairstylists should be using AI in their business and what to avoid if you want your content to still sound like you.

After airing out their AI frustrations in a recent episode, "Why ChatGPT is Trash," Hunter and Jodie are back with a more strategic conversation about how tools like ChatGPT can actually save you time and make your marketing easier—without compromising your brand voice or client connection.

From better prompts to the exact model Hunter uses daily, this episode will help you cut through the cringe, stop getting robotic results, and finally start using AI in a way that feels good and works.

Key Takeaways:

• Free vs Paid ChatGPT: Why the version you use matters way more than you think, and how to get better results instantly.
• Stop Sounding Like a Bot: Hunter’s simple shift to make AI write like you, not every other stylist on Instagram.
• Better Prompts = Better Content: The 3 prompt tweaks that instantly improve your captions, emails, and more.
• Think Like a Strategist: Why AI shouldn’t replace your brain but can help you organize, polish, and execute faster.
• Personal Use Bonus: How Hunter uses ChatGPT to plan meals, prep grocery lists, and reduce overwhelm in everyday life.

Why You Should Listen:

If you’re an independent stylist who's feeling burnt out by content creation—or if you’ve tried ChatGPT and hated the results—this episode will show you how to use AI intentionally and strategically to get your time (and voice) back. It’s not about cutting corners. It’s about cutting the fluff and building a smarter, more streamlined business behind the scenes.

🎧 Want Hunter’s full list of 30 ways to use AI in your personal and professional life? Head to hunterdonia.com/chat or DM him AITools (no space) on Instagram

Checkout the LAST TWO dates of the Modern Hairstylist Tour here: https://www.hunterdonia.com/tour

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In this episode of The Modern Hairstylist Podcast, Hunter Donia is joined by the one and only J Ladner for a fiery and empowering conversation about the real key to working faster behind the chair—confidence-led efficiency. If you’re constantly running behind, overfoiling to “prove” yourself, or stuck in outdated techniques that are burning you out—this episode is your wake-up call.

Jay breaks down why overthinking, bloated service menus, and “baby light syndrome” are slowing so many stylists down—and how taking back your authority at the chair can change everything. From simplifying your systems to re-training your clients to trust your leadership, Jay shares the mindset and strategies that will help you cut your application time in half without sacrificing results.

Key Takeaways:

• Baby Light Syndrome Is Real: Why it’s time to stop relying on heavy foiling for credibility and start working smarter.
• Lead, Don’t Ask: How to confidently take charge of the appointment and stop letting clients dictate your process.
• Simplify to Amplify: The benefits of streamlining your service menu so clients understand their options and your value.
• System = Freedom: How Jay’s signature “depth, contrast, coverage” framework saves time, builds trust, and boosts profit.
• You’re Not Lazy—You’re Efficient: Why being fast isn’t the problem—it’s the intention behind every move you make.

Why You Should Listen:

If you’re an independent stylist who wants to stop overworking, reclaim your power, and finally feel in control behind the chair—this episode is packed with the bold truth, practical systems, and inspiration you need to create the business (and schedule) you actually want. This isn’t just about speed—it’s about leadership, confidence, and sustainability.

Follow J Ladner on Instagram: https://www.instagram.com/itsmrjladner/

Join us on the Modern Hairstylist Tour: https://www.hunterdonia.com/tour

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In this episode of The Modern Hairstylist Podcast, Hunter Donia is joined by Lisa Huff and Jodie Brown for a brutally honest (and hilarious) conversation about the risks and realities of using ChatGPT and AI tools in your beauty business. If you’ve ever wondered whether AI is helping or hurting your brand voice, marketing, and client experience—this episode is for you.

Together, they unpack the ways stylists are leaning too heavily on automation, how AI-written content is starting to look and feel the same, and why relying on tools like ChatGPT without understanding your brand fundamentals can actually slow down your growth. They also dive into the ethical concerns, environmental impact, and emotional dangers of using AI without critical thinking.

Key Takeaways:

• Tool vs. Crutch: Learn how to spot when you’re using AI to streamline your work—and when it’s doing the thinking for you.
• The Real Cost of AI Content: Discover how AI-first marketing can dilute your brand and blend you into the noise online.
• Your Voice Still Matters: Why human connection, brand tone, and lived experience will always outperform AI-generated content.
• Fact-Check Everything: How ChatGPT confidently gets things wrong, and what you need to double-check before publishing.
• Beyond the Screen: A powerful discussion on how AI can affect client relationships, conflict resolution, and mental health if misused.

Why You Should Listen:

If you’ve felt unsure about how to use AI in your business—or you’ve been using it heavily and wondering why your content suddenly feels off—this episode is the reality check you didn’t know you needed. Tune in to laugh, learn, and walk away with a better understanding of how to use ChatGPT wisely, without losing your voice or your values.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and branding educator Jodie Brown dig into an emotional but all-too-relatable topic: imposter syndrome. Even after you've built a thriving business, hit major milestones, or earned respect in the industry—why does that self-doubt still creep in?

This episode takes an honest look at how imposter syndrome evolves (not disappears) as you grow, and how your fear of judgment, failure, or “losing it all” can feel even louder once you’ve found success. Hunter opens up about the mental spiral that can happen when people outside the industry question your choices—and how to stay rooted in your purpose anyway.

Whether you’re pushing into a new level, rebranding, or simply working through your own growth mindset, this conversation offers powerful validation and practical tools to show up with confidence—even when it feels hard.

Key Takeaways:

• Imposter Syndrome at Every Stage: Why self-doubt doesn’t disappear with success—it just shapeshifts.
• External vs. Internal Validation: How to hold firm when people in your personal life don’t “get it.”
• The Price of Building Something Beautiful: Why fear gets louder when there’s more at stake—and what to do with that fear.
• Make Room for Duality: You can feel unqualified and still be the best person for the job.
• You Don’t Need to Feel Ready: How to take bold steps forward even when confidence isn’t 100%.

Why You Should Listen:

If you've ever thought, “Who am I to do this?”—even while actively succeeding—this episode is your reminder that you're not alone. Learn how to quiet the inner critic, shift your mindset, and show up powerfully as the stylist and business owner your dream clients are looking for.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia speaks directly to independent hairstylists who’ve already built a thriving business—but are left wondering what’s next. If you’ve filled your books, hit your revenue goals, and created a loyal client base, this episode is your next step roadmap. Hunter unpacks how to leverage the success you’ve built to open new doors in your business, create more freedom, and scale without burning out.

Whether you’re craving a lighter schedule, ready to raise your prices, or curious about adding new revenue streams—this episode will show you what’s possible after you hit your initial goals, and how to evolve without losing what you’ve built.

Key Takeaways:

📈 Leverage What You’ve Built: Understand what “leverage” really means and how to use your current momentum to safely grow your business.

🧠 Maximize Lifetime Client Value: Learn how to increase your average ticket and diversify your revenue without overcomplicating your business.

🛠 Delegate & Systematize: Discover which tasks to offload, when to automate, and how to reclaim your time for bigger-picture projects.

📦 Scale Your Brand Beyond the Chair: Explore next-level options like retail expansion, virtual consultations, eBooks, and education—only when your business is ready for it.

💬 Personalized Growth Paths: Hear how Hunter’s mastermind students break through glass ceilings with custom plans designed around their strengths, schedule, and goals.

Why You Should Listen:

You’ve already built the business everyone told you wasn’t possible—but now you’re asking, “What else am I capable of?” This episode is for the stylist who isn’t satisfied with staying comfortable, who knows there’s more they could offer, and who wants to scale with intention. Tune in for a real, motivating conversation on what’s next—and how to chase it, confidently.

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In one of the most special episodes we’ve ever done on The Modern Hairstylist Podcast, I’m joined by a powerhouse panel—our Modern Stylist Mastermind cohort. These are not just any beauty professionals. These are the salon owners, estheticians, and stylists who have turned “just doing hair” into running empires.

If you’ve ever felt like you’re too advanced for generic coaching or you’re sick of being the only one giving support instead of receiving it—this one’s for you.

We’re diving deep into what actually changes when you surround yourself with the right people, make bold moves, and receive the mentorship you didn’t even know you needed.

💡 What You’ll Learn

• Why “booked and busy” isn’t the only definition of success—and what might actually matter more
• The power of personalized mentorship and micro-accountability in high-level growth
• How these stylists are making more while working less (we’re talking 10K+ months, baby)
• Real talk on the emotional shifts: from imposter syndrome to full-on CEO confidence
• Insights into what makes this mastermind different from anything else out there
• The real-life breakthroughs that happened during retreats, speaker sessions, and in our Slack DMs

🎯 Why It Matters

Too many stylists hit a plateau and think, “Is this it?” But success isn’t a one-time goal—it’s a constantly evolving journey. And if you don’t change your strategy and support system as you evolve, you risk staying stuck in hustle mode. This episode shows you what’s possible when you create space for advanced growth, real community, and authentic accountability.

👀 Who This Is For

• Hairstylists ready to evolve from service provider to CEO energy
• Beauty pros who are already successful but crave a deeper level of support and clarity
• Independent suite owners, salon leaders, and educators feeling a little too isolated
• Anyone who’s “been there, done that” with fluffy coaching programs and wants the real deal

🧨 Don’t Miss

There’s a moment where we discuss the concept of Client Concentration Risk—a game-changing lens to evaluate whether your business is actually stable and scalable. Plus, the $45K revelation that had everyone in the room gasping 👀

This isn’t just an episode—it’s a movement. Tune in and get inspired by the real stories, real strategies, and real success redefined.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia gets real about what it actually takes to stay productive as an independent hairstylist—especially when you're feeling completely overwhelmed. If your to-do list feels never-ending, you're juggling behind-the-chair hours with big business projects, and motivation is nowhere to be found, this episode is the tough-love pep talk (and strategy breakdown) you didn’t know you needed.

Hunter shares how he navigates high-pressure seasons in his business, including how to prioritize, what to delegate, and how to keep moving forward even when he’s not feeling it—plus how to create real momentum without burning out.

Key Takeaways:

📌 From Chaos to Clarity: Learn how to identify the needle-moving tasks and stop wasting time on low-priority distractions.

🧠 Discipline Over Motivation: Discover how to show up for your goals even when you don’t feel like it—and why motivation isn’t the magic solution.

💻 Productivity Tools & Delegation Tips: Hear how Hunter uses planning systems, automation, and strategic outsourcing to get more done without doing it all himself.

👯‍♀️ The Power of Accountability: Understand how to build accountability into your process (even if you’re working solo) and why deadlines matter for creatives.

🔥 Break the Overwhelm Cycle: Real talk on scrolling, procrastination, and building momentum when big projects feel too heavy to start.

Why You Should Listen:

Feeling like you’re drowning in your business, putting off important projects, or waiting to “feel motivated” before you take action? You’re not alone. But you do have the power to move forward—whether you feel like it or not. This episode will show you how to push through with purpose, protect your time, and still make progress in the thick of chaos.

Because even when you’re overwhelmed, your goals don’t have to wait.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the rising trust gap between hairstylists and their clients—and what independent stylists can do to repair it. From price confusion to boundary backlash, Hunter unpacks the real reasons clients are questioning the salon industry and how stylists can respond with strategy (not snark).

Joined by marketing expert Jodie Brown, they break down survey data, industry trends, and real social media commentary to explore how the pandemic reshaped client expectations—and how you can meet them without sacrificing your own values or sanity.

Key Takeaways:

🧠 Where the Trust Broke Down: Explore how pandemic-era shifts, price hikes, and boundary setting led to client skepticism—and how to reverse it.

💬 Rebuilding the Relationship: Learn how to approach policy enforcement and pricing from a place of clarity and professionalism (not passive-aggressive rants).

💸 The Truth About Pricing Perception: Discover why transparent, package-based pricing builds more trust—and helps clients feel good about booking with you.

⚖️ Balance Respect With Results: Hear how successful stylists are maintaining boundaries and creating client loyalty with strategic systems and messaging.

🌟 A Better Booking Experience: Learn why today’s consumers expect upfront info, emotional connection, and a premium feel from the very first interaction.

Why You Should Listen:

If you've ever wondered why clients ghost, push back on policies, or hesitate to invest—this episode gives you the honest answers. Whether you’re brand new or booked out, Hunter will help you reframe how you show up online and behind the chair so you can attract clients who trust you and happily pay your prices.

Because building a modern beauty business isn’t just about having boundaries—it’s about communicating them with care.

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Register for the Client Experience Glow-Up Party here: https://hunterdonia.com/party

In this episode of The Modern Hairstylist Podcast, host Hunter Donia unpacks how independent hairstylists can transform their pre-visit experience to match the modern client’s expectations in 2025. If you’re struggling with last-minute cancellations, slow bookings, or clients hesitant about your pricing, this episode will show you how the real magic happens before a guest even steps into your chair.

Hunter is joined by Jodie Brown to explore why today’s clients crave fast responses, emotional connection, and personalized service from the first interaction—and how small tweaks to your pre-booking process can make a massive difference in building trust and getting clients excited to work with you.

Key Takeaways:

🧠 What Clients Really Expect in 2025: Understand the modern salon client's mindset and how to meet them where they are.

📋 The Power of a Streamlined Pre-Visit: Learn how digital forms, personalized consultations, and clear pricing build instant trust and increase bookings.

⚡ Speed + Personalization: Find out how to respond faster without living on your phone—and why automation doesn’t have to mean losing the human touch.

💬 How to Talk About Pricing: Discover why clarity upfront can be the difference between a client booking—or ghosting.

🚀 Set the Tone for a Luxe Experience: Create an elevated, high-end feeling from the very first click or conversation.

Why You Should Listen:

Feeling like your booking process might be holding you back? Clients today are making decisions before they ever sit in your chair—and if you’re not creating a next-level pre-visit experience, you’re missing out. Tune in to learn how to create a seamless, personalized, and profitable client journey from first impression to first appointment.

If you want to book dream clients consistently and make your services feel worth every penny, this episode is for you.

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With everything feeling heavy—from the world to the beauty industry to our own nervous systems—it’s easy to fall into hustle mode, clinging to surface-level strategies in hopes they’ll fix everything. But here’s the truth: your business doesn’t need another bougie amenity. It needs you.

In this heartfelt, truth-packed episode, I’m unpacking what really makes clients stick around, spend more, and rave about their appointments. And spoiler alert? It’s not your branded towels or your aesthetic Instagram feed. It’s your energy, your leadership, and the way you make people feel.

We’re diving into powerful client data, the emotional reality of business in 2025, and why showing up as a grounded, joyful human is the strategy you’ve been missing.

📚 What You’ll Learn

• Why surface-level “value adds” are no longer enough to retain high-quality clients
• The real reason your loyal clients are obsessed with you—and it’s not what you think
• What hundreds of surveyed salon clients revealed as their top priority when booking
• How fear-based business decisions might be sabotaging your growth
• The difference between reacting from anxiety vs. leading from vision
• Why joy, trust, and connection aren’t “nice to have”—they’re your edge

🧠 Why It Matters

In a world flooded with noise, uncertainty, and overwhelm, your clients are no longer looking for perfection. They’re looking for something real. Something safe. Something you. This episode reminds you that your most magnetic business strategy doesn’t come from a funnel or a viral reel—it comes from you showing up fully and intentionally.

This isn’t just about “good vibes.” It’s about creating a sustainable, referable, and unforgettable business by mastering the one thing no one else can duplicate: your presence.

🎯 Who This Is For

• Hairstylists who feel stuck in hustle mode or like they’re constantly falling behind
• Beauty pros who want to raise prices, retain better clients, and lead with clarity
• Salon owners craving a grounded, human-first approach to business growth
• Anyone feeling disconnected from their purpose and needing a reset
• Neurodivergent babes who want joy, structure, and sustainability—not burnout

✨ Don’t Miss

I’m sharing real survey data from hundreds of salon clients across the U.S.—and what they said made an appointment unforgettable. You’ll be shook at how simple but powerful the top answers were (and how much potential you’ve been leaving on the table).

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Register for the Client Experience Glow-Up Party here: https://hunterdonia.com/party

In this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the question so many independent hairstylists are asking in 2025: Do I really need social media to grow my clientele? If you’ve ever felt burnt out, overwhelmed, or just plain tired of posting to Instagram without seeing results, this episode is your reality check and your roadmap.

With special guest Jodie Brown, Hunter breaks down what it actually takes to grow a thriving hair business without relying on reels, likes, and hashtags. From local marketing strategies to passive visibility tools, they explore how stylists can still get new clients—without spending all day on their phones.

Key Takeaways:

📉 The Truth About Stepping Back: Learn what really happens when you stop posting, and how to know if your business can handle it.

📍 Marketing Beyond Instagram: Explore proven offline and non-social strategies—like website optimization, review platforms, and lead capture funnels.

🧠 Know Your Ideal Client: Discover how client behavior has changed in 2025 and why blindly ditching Instagram may not align with your dream clientele.

💬 The Referral Trap: Are word-of-mouth bookings enough in today’s market? Hunter shares why stylists still need a consistent, strategic marketing plan—even if they’re fully booked.

💡 Reframe Your Funnel: If you don’t want to post daily, learn how to repurpose social as a nurture tool instead of a discovery platform.

Why You Should Listen:

Ready to delete Instagram—or just post a little less? You’re not alone. But before you ghost your followers, you need a plan. This episode gives you the clarity to build a modern marketing strategy that matches your strengths, speaks to your dream clients, and works even when you’re not online 24/7.

If you’re craving a smarter way to grow your business—one that doesn’t burn you out—tune in to find out what really works (and what’s just noise).

Check out the episode referenced on today's episode: Maximizing, Managing and Preparing for Busier Times In Your Business

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares why retail sales and service add-ons aren’t just extra income—they’re critical tools for independent hairstylists looking to grow sustainably in 2025. If you’ve ever felt “salesy” recommending products or you’re unsure if retail is worth your time, this episode is a must-listen.

Joined by marketing expert Jodie Brown, Hunter breaks down why retail and add-ons are part of your client experience—not separate from it. From increasing your new client retention to creating a client experience that sells for you, Hunter shares how this often-overlooked income stream can create more consistency, less burnout, and better boundaries behind the chair.

Key Takeaways:

💡 Redefine “Selling”: Learn how offering retail isn’t being pushy—it’s completing your service and helping your client get the result they came for.

💸 Boost Retention Through Retail: Discover how retail recommendations extend your client experience beyond the chair and keep your name in their routine.

📦 Affiliate Links vs. Stocking Products: Hunter shares a modern strategy for mixing both without turning your salon into a shipping center.

🚿 Add-Ons That Actually Add Up: Learn how offering strategic service enhancements increases your average ticket while solving real client problems.

📈 The Secret to Sustainable Growth: Understand why this income stream helps you avoid burnout and create more freedom—even as you grow.

Why You Should Listen:

Are you missing out on a stream of income that doesn’t require more time behind the chair? In 2025, smart hairstylists are rethinking how they earn—and retail might be the most underrated tool in your business. Whether you stock products, use affiliate links, or both, this episode will show you how to make passive(ish) income without being salesy.

Tune in and learn how to turn your client experience into a revenue-generating machine that works with you—not just when you're behind the chair.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown unpack a hot topic in the beauty industry: Are your salon policies actually hurting your client experience? If you’ve ever struggled with enforcing cancellation fees, setting boundaries around no-shows, or wondering whether your policies are driving clients away—this conversation is for you.

Hunter dives into the delicate balance between protecting your time as a business owner and providing a client experience that builds trust and long-term loyalty. You’ll hear real talk about how boundaries and policies can either elevate or damage your reputation—and what modern, sustainable solutions actually work for independent hairstylists in 2025.

Key Takeaways:

🧠 Healthy Boundaries vs. Bad Business: Why strict cancellation policies might be costing you more in long-term growth than they’re saving you in lost income.

📉 How to Reduce No-Shows Without the Backlash: Smart, system-based strategies to reduce last-minute cancellations without alienating your dream clients.

💳 When to Enforce Your Policies (and When Not To): How to assess whether charging a fee is worth the risk to your client relationship—and the surprising truth about ghosting.

✨ Creating a Can’t-Miss Client Experience: How making your appointments feel more like a “win” than a chore can protect your time better than any policy ever could.

🧭 The Real Risk? Damaging Client Trust: Hunter explains the hidden cost of going public with policy frustrations—and how to keep your operations department from bleeding into your marketing strategy.

Why You Should Listen:

As an independent hairstylist, setting boundaries is essential—but are your policies building connection or pushing clients away? If you’re navigating burnout, inconsistent bookings, or rising no-show rates, it’s time to rethink how your systems and client experience actually work together. Tune in to learn how to protect your peace without compromising your professionalism or profitability.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and special guest Jodie Brown break down the four essential systems that every independent hairstylist needs in place to scale sustainably in 2025. If you're feeling overwhelmed by all the hats you wear as a beauty business owner—marketing, client care, admin, and more—this episode will help you get clarity on where to focus your energy so your business can grow without burning you out.

Hunter shares the exact four “departments” that every stylist needs to build out in their business, how to identify which one is currently holding you back, and how to use your data to make smart, strategic decisions. If you want to work smarter—not harder—in 2025, this is your roadmap.

Key Takeaways:

💡 The Four Key Departments: Learn how to break your business into foundational systems—Marketing, Client Experience & Sales, Operations, and Strategy—and why each one matters.

📊 How to Diagnose What’s Not Working: Use real numbers and client behavior to pinpoint where your energy actually needs to go (it might not be where you think).

🧠 The Most Overlooked Growth Opportunity: Why “outside the chair” client experience is the secret weapon to standing out and staying booked in a competitive market.

🌀 From Chaos to Clarity: How systematizing your business allows you to stop running in circles and start seeing long-term results.

🧱 The Real Reason You’re Burnt Out: Why hustling across every department at once keeps you stuck—and how to shift into focused, intentional growth instead.

Why You Should Listen:

If you’re a stylist who’s working nonstop but still not seeing the growth you want—this episode is for you. Whether you're just getting started or already fully booked, Hunter gives you the tools to think like a CEO and build a beauty business that thrives in 2025’s fast-changing industry landscape. It’s time to focus your energy where it actually moves the needle, and finally scale with confidence.

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In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown dives into one of the most emotionally charged topics for independent hairstylists: raising your prices. If you’ve ever felt guilty, nervous, or totally unsure about how to raise your rates—especially in uncertain times—this episode gives you the clarity and confidence to increase your pricing the right way.

Hunter breaks down how to navigate the emotional side of price increases, how to communicate with clients (without confrontation), and how to align your pricing with the value you already provide—without apologizing for it.

Whether you’re fully booked and overwhelmed or just beginning to build demand, this conversation is your permission slip to charge what you're worth without fear.

Key Takeaways:

🔹 The Real Reason Price Increases Feel So Personal: Understand why it's harder for hairstylists to raise prices compared to other industries—and how to shift your mindset.

🔹 How to Know You’re Ready: Hunter explains the two types of price increases and how your business numbers (not your emotions) should guide your decision.

🔹 Non-Confrontational Communication Tips: Learn exactly how to roll out a price change without guilt, awkwardness, or assuming your clients will leave.

🔹 Mistakes to Avoid: From posting increases on social media to over-explaining—here’s what not to do when raising your prices.

🔹 Client Retention Through Value: How to reinforce your pricing by reminding clients of the premium, personalized experience they already love.

Why You Should Listen:

If you’ve been waiting for the right moment to raise your prices—or if fear has kept you stuck—this episode will walk you through the mindset, math, and messaging needed to do it with confidence. Whether you're charging your worth for the first time or rethinking your entire pricing structure, this episode will help you make empowered, sustainable decisions for your business in 2025 and beyond.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares the full process of how he built a fully booked salon suite in just three months, even after relocating to a completely new area with no existing clientele. If you’re an independent hairstylist looking to fill your books fast—without burnout—this episode is packed with actionable strategies to help you do just that.

From niching down the right way to creating a client experience that fuels referrals, Hunter breaks down exactly what worked, what didn’t, and how you can replicate his success in 2025.

Key Takeaways:

🔹 Why Client Experience Comes First: Learn why retention is just as important as attracting new clients—and how an unforgettable experience can grow your business faster than social media alone.

🔹 The Power of Specialization: How choosing a niche (without boxing yourself in) can help you stand out and attract high-quality, loyal clients—even in a small town.

🔹 Marketing That Works Fast: The proven strategies Hunter used to consistently attract 5+ new client requests per week—and how you can apply them to your business.

🔹 The Overwhelm Factor: The unexpected challenges of rapid growth, why burnout almost derailed everything, and how Hunter streamlined his systems to create a sustainable, profitable business.

🔹 Implementing Boundaries & Systems: How to confidently raise your prices, set up online booking, and stop working six-day weeks—without losing clients.

Why You Should Listen:

If you’ve ever wondered how long it really takes to build a booked-out business as an independent hairstylist, this episode is your blueprint. Whether you're starting from scratch or need to scale without burnout, Hunter’s firsthand experience will help you work smarter, not harder—so you can grow a business that supports your life (instead of taking over your life).

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia is joined by marketing expert Jodie Brown to break down exactly how independent hairstylists can position themselves to stand out in a saturated market — and confidently charge premium prices in 2025.

With client expectations evolving and competition fiercer than ever, offering great hair isn’t enough. Hunter shares the strategies that elevate your client experience, increase your perceived value, and create a luxury feel that keeps clients loyal — even when your prices are higher than the salon down the street.

If you want to know how to build a high-end experience that clients can’t stop talking about (and are happy to pay top dollar for), this episode is a must-listen.

Key Takeaways:

🔹 Personalization Pays Off: Learn why clients are willing to spend more when their experience feels custom-built just for them — and how to implement personalized touches that actually matter.

🔹 Beyond Great Hair: Discover why beautiful balayage or perfect blonding isn’t enough to justify premium prices — and what truly sets top-earning stylists apart.

🔹 Systematizing Luxury: How to create a consistent, high-end client experience (even on your busiest days) by using simple systems that ensure every guest feels valued.

🔹 The Secret to Retention: Uncover the surprising reasons clients leave — and how a small communication shift can massively boost client loyalty and referrals.

🔹 Luxury Without Burnout: Hunter shares how to deliver a premium experience without overextending yourself, so you can protect your energy while still exceeding client expectations.

Why You Should Listen:

If you’re ready to charge what you’re worth without the fear of losing clients — and want to feel confident that every client who sits in your chair understands the value you bring — this episode will show you exactly how to blend personalization, smart systems, and next-level service into a sustainable, high-end salon experience.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown tackle a hot topic in the hairstylist community—should independent hairstylists consider returning to commission salons? With rising burnout, increasing client expectations, and the ever-growing responsibilities of running a business, some stylists are wondering if the structure and support of a commission salon might be the better path.

If you’ve ever felt overwhelmed by the pressure of being both the stylist and the CEO of your business, or if you’ve questioned whether the freedom of independence is worth the hustle, this conversation is for you.

Key Takeaways:

🔹 The Realities of Independence: Learn why so many stylists flocked to independent spaces post-pandemic—and why some are now second-guessing that choice.

🔹 What Makes Commission Salons Work (or Not): Uncover the leadership gaps and common struggles that gave commission salons a bad reputation—and how some modern salons are changing the game.

🔹 Should You Go Back? Discover the key questions every independent stylist should ask themselves before deciding to return to a commission salon.

🔹 Is It Burnout or a Broken System? Hunter shares how smart systems, automation, and better boundaries can transform your independent business—and why going back to commission might not be the quick fix you think it is.

🔹 Choosing Your Hard: Every path in the beauty industry comes with challenges—find out how to decide which “hard” is worth it for you.

Why You Should Listen:

Feeling overwhelmed by the constant juggle of running your business behind the chair? Wondering if you’d be happier (or more profitable) back in a commission salon? Before you make any big decisions, tune in to this episode for an honest, no-fluff breakdown of the pros, cons, and what it really takes to thrive as an independent hairstylist—or as a commission stylist in 2025.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown to dive into the must-have skills for hairstylists to thrive in 2025. From streamlining client communication to embracing technology and setting healthy boundaries, they cover everything you need to stay relevant and protect your energy while delivering an outstanding client experience.

If you’re feeling overwhelmed by rising client expectations, constant DMs, and juggling it all behind the chair, this episode is your roadmap to working smarter, not harder.

Key Takeaways:

🔹 Streamlined Client Communication: Discover how to simplify client inquiries and bookings with one centralized system—no more scattered DMs and missed messages.

🔹 Tech You Can’t Ignore: Learn why mastering technology, from digital forms to email marketing and Canva, is no longer optional for hairstylists who want to stay competitive.

🔹 Healthy Boundaries, Happier Business: Find out how to set boundaries with clients while maintaining a high level of service and professionalism.

🔹 Mindset Shifts for Success: Understand why embracing change, staying curious, and investing in your skills is essential for long-term success.

🔹 Saving Time with Smart Systems: Discover how a little effort upfront can save you countless hours in the long run, giving you more freedom and flexibility.

Why You Should Listen:

Feeling burnt out by the never-ending demands of running a business? Wondering how to balance personal connection with efficient systems? This episode will show you how to master modern tools, protect your peace, and deliver an unforgettable client experience without sacrificing your well-being.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia and marketing expert Jodie Brown break down why specializing as a hairstylist isn’t just a trend—it’s a necessity for success in 2025. The days of trying to appeal to everyone are over. If you want to attract high-quality clients, build long-term loyalty, and grow your income year over year, niching down is the key.

Hunter and Jodie dive into what it really means to specialize (hint: it’s not just about technique), how to position yourself as an expert, and the biggest mistakes stylists make when trying to niche down. Whether you’re struggling to define your specialty or worried about limiting your clientele, this episode will give you the clarity and confidence to move forward.

Key Takeaways:

🔹 Why Generalists Get Lost in the Noise – Learn why hairstylists who try to market themselves as a “color specialist” or “blonding expert” may be missing the mark.

🔹 How to Choose the Right Niche for You – Discover whether you should specialize in a technique or an experience—and why this choice is crucial for growth.

🔹 Marketing Your Specialization Effectively – It’s not enough to do the work—you need to position yourself correctly so your ideal clients can find and trust you.

🔹 The Biggest Specialization Mistakes – Avoid the common missteps that keep stylists stuck in a generalist mindset and failing to attract the right clients.

🔹 What’s Not Working in 2025 – From pricing transparency to social media trends, Hunter and Jodi discuss what’s no longer effective and how to stay ahead of the curve.

Why You Should Listen:

If you’re tired of inconsistent bookings, low-paying clients, and struggling to stand out in a saturated market, it’s time to refine your approach. This episode will help you get clear on what you want to be known for, attract the right clients, and confidently grow your business in 2025.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with hairstylist marketing expert and co-host Jodie Brown to break down what it really takes to stand out as a hairstylist in 2025. With social media becoming more saturated than ever, simply posting pretty hair pictures isn’t enough to attract and book your dream clients.

Hunter shares the most effective strategies for cutting through the noise, building trust with potential clients, and using social media as a powerful tool for business growth. Whether you feel like your content is getting lost in the algorithm or you're struggling to convert engagement into bookings, this episode is packed with actionable insights to help you refine your marketing strategy.

Key Takeaways:

🔹 Why Posting Hair Photos Isn’t Enough Anymore – Learn why hairstylists need to shift their focus beyond just showcasing their work.

🔹 The #1 Social Media Mistake Stylists Make – Avoid the biggest misstep that’s keeping potential clients from booking with you.

🔹 How to Optimize Your Profile for Discoverability – Simple SEO strategies to make sure your ideal clients can actually find you.

🔹 Understanding the Client Journey on Social Media – Learn how to meet potential clients where they are, from awareness to booking.

🔹 The Truth About Trends & Engagement – Should you be chasing viral trends? Hunter and Jodi discuss when to leverage them and when to ignore them.

Why You Should Listen:

If you’re tired of posting and hoping for the best, or wondering why your content isn’t converting into paying clients, this episode is a must-listen. Hunter and Jodi break down how to refine your social media strategy, create content that resonates with the right audience, and ultimately, book more dream clients with less effort.

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia sits down with branding expert and creative director Marisa Burgett to talk all things branding photoshoots—why they matter, how to make them truly represent your brand, and how to make the process fun instead of overwhelming.

If you've been putting off getting professional branding photos because you're unsure about the investment, nervous about being in front of the camera, or just don’t know where to start—this episode is for you! Hunter and Marisa break down exactly how hairstylists can create branding photos that set them apart, attract their dream clients, and capture their unique salon experience.

Key Takeaways:

• Beyond the Scissors & Blow Dryers: Why your branding photos should tell a story and showcase the experience of working with you—not just your tools.
• How to Nail Your Brand Aesthetic: Learn how to align your personality, client vibe, and salon experience into a cohesive visual identity.
• What to Do Before Your Shoot: The biggest mistakes hairstylists make when planning a branding session—and how to avoid them.
• Props, Poses, & Authenticity: Ideas for making your photos stand out, from including real clients to capturing genuine, candid moments.
• Finding the Right Photographer: How to choose someone who gets your vision and will help you feel comfortable in front of the camera.

Why You Should Listen:

Branding photoshoots aren’t just about looking professional—they’re about creating an emotional connection with your ideal clients. If you want to raise your prices, book more aligned clients, and make your brand instantly recognizable, this episode will help you make the most of your next shoot.

Follow Marisa: https://www.instagram.com/marisaburgett_creative

Check out Marisa's resources here: https://marisaburgett.com/

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Retention isn’t a one-size-fits-all concept, especially for hairstylists running unique business models. In this episode of The Modern Hairstylist Podcast, we’re challenging the traditional ideas of success and diving into why a low-retention clientele doesn’t have to mean low revenue—or failure. If you’ve ever wondered how to make the most out of clients who only see you once or twice, this episode is for you.

What You’ll Learn in This Episode:

• The Real Deal on Retention: Why retention rates vary across different business models and why that’s okay.
• The Risks and Rewards of Low Retention: What makes this business model both exciting and challenging.
• How Retention Impacts Growth: The overlooked connection between retention and key decisions like pricing and marketing.
• Rethinking Client Value: Why focusing on frequency isn’t the only way to build a successful hairstyling business.

Why It Matters:
For stylists specializing in high-ticket services, major transformations, or clients with low-frequency needs, traditional retention metrics might not tell the whole story. It’s time to rethink the numbers and focus on strategies that make sense for your unique business.

Learn why client retention isn’t the ultimate measure of success and discover the surprising ways you can build stability, boost income, and reduce stress—even with clients who rarely return.

Who This Episode is For:

• Hairstylists running low-retention models like transition services or high-maintenance transformations.
• Stylists wondering if their low client return rates are a red flag or just part of the game.
• Anyone ready to break free from outdated retention myths and embrace a modern approach to business.

Don’t Miss:
Hunter’s insights into how to shift your mindset about retention and redefine what success looks like for your business.

Tune in to The Modern Hairstylist Podcast for actionable strategies, empowering advice, and a fresh perspective on retention.

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Are you ready to elevate your approach to working with texture and redefine what efficiency looks like behind the chair? In this episode, Hunter sits down with the legendary Keya Neal to discuss the nuances of textured hair, common time-wasters, and actionable ways to enhance client experiences while preserving your energy and time. This lively, no-holds-barred conversation is packed with insights about leveling up your mindset, services, and business strategy—while staying true to your mission of providing exceptional value to your clients.

What You’ll Learn in This Episode:

• The #1 time-waster stylists face when working with textured hair—and how to avoid it.
• How to shift your mindset from mundane tasks to elevated services that clients value.
• Why understanding the "fabric" of hair is the key to becoming efficient and effective.
• The truth about charging for extra time and how to approach pricing for textured hair services fairly.
• Keya’s groundbreaking approach to redefining luxury and its impact on your service menu.

Why It Matters:
Efficiency isn’t just about saving time—it’s about creating a seamless and luxurious experience for your clients that also aligns with your bottom line. Understanding textured hair is no longer optional; it’s a critical skill that opens doors to more opportunities, builds trust, and positions you as an expert in the industry. Keya Neal’s wisdom in this episode will help you bridge the gap between proficiency and profitability.

Who This Episode Is For:

• Hairstylists looking to improve their approach to textured hair services.
• Salon owners wanting to train their team on better efficiency and client care.
• Beauty professionals seeking to create elevated experiences for clients.
• Anyone who wants to feel confident working with a spectrum of hair types.

Don’t Miss:
Keya’s hot take on charging for extra time and why penalizing clients for inefficiency isn’t the answer. Plus, a sneak peek into the Philly tour stop and how you can unlock exclusive discounts for Keya’s upcoming TVR event!

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Goal setting as a hairstylist isn’t about chasing arbitrary benchmarks or comparing yourself to others—it’s about creating a vision for your life and building a business that supports it. In this episode of The Modern Hairstylist Podcast, Hunter breaks down a simple yet powerful framework for setting meaningful goals that align with what you truly want, without getting bogged down by anyone else’s “shoulds.”

What You’ll Learn in This Episode:

• The Foundation of Goal Setting: Why your goals should start with your personal vision, not someone else’s standards.
• How to Align Your Business with Your Life Goals: The critical questions you need to ask to ensure your business supports what matters most to you.
• The Power of Focus: Why honing in on a few key metrics (KPIs) can create massive impact without overwhelming you.
• How to Avoid the Comparison Trap: Why your growth percentage or benchmarks shouldn’t be dictated by others.

Why It Matters:
Setting goals for your business without a clear reason behind them is like driving without a destination—it might look productive, but it won’t get you where you truly want to go. This episode is all about breaking free from the pressure of arbitrary standards and creating goals that make sense for YOUR life and business.

Hunter’s no-nonsense approach will help you focus on what really matters: a plan that’s rooted in your personal priorities and backed by intentional, measurable actions.

Who This Episode is For:

• Stylists who feel overwhelmed by goal setting and want a simpler, more personalized approach.
• Hairstylists who want to align their business strategies with their life goals, whether it’s financial freedom, more family time, or less burnout.
• Anyone ready to stop chasing someone else’s version of success and start creating their own.

Don’t Miss:
Hunter’s practical example of breaking down a big-picture life goal into actionable business steps—and how to make your numbers work for you, not against you.

Tune in to The Modern Hairstylist Podcast and learn how to take control of your goals, your business, and your vision for the future.

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In this high-energy episode of The Modern Hairstylist Podcast, Hunter Donia welcomes the queen of Instagram herself, Jamie Dana! Together, they unravel the real tea about using Instagram as a hairstylist in 2025. With social media trends evolving faster than ever, this conversation is packed with insights into what’s working right now and how to keep your strategy simple and impactful.

💡 What You’ll Learn in This Episode:

• Is Instagram still relevant for hairstylists to grow their clientele? (Spoiler: YES, and here’s why!)
• The importance of creating a seamless “follower experience” to convert Instagram views into booked appointments.
• Why marketing fundamentals like inclusivity and diversity in your content are more critical than ever.
• The perfect balance of showcasing your work, personality, and client experience on your profile.
• Strategies to stay consistent without the overwhelm—and maybe even have fun with your content!

💬 Jamie also gives a sneak peek into her upcoming class at the Modern Hairstylist Tour 2025 in Dallas, Texas, where she’ll share exclusive Instagram tips and live page audits to level up your marketing game. 🎉

Tune in, take notes, and get ready to reignite your Instagram strategy with actionable advice and authentic vibes from these two industry powerhouses. ✂️📲

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Today we're diving in on the scariest part of running your own business... taxes!

Michelle and I are breaking down what an S-Corp even is and how it can help you when it comes to the dreaded tax time.

Tune in to hear all the in's and out's of what you should be doing to help make your business more profitable this tax season!

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How do you know if your business is ready for a price increase? It’s not just about being booked solid—it’s about the type of clients filling your books. In this episode, we dive into the concept of Client Concentration Risk and break down how your client mix impacts your pricing, stability, and long-term success.

You’ll learn:

• Why relying on a small number of high-ticket clients can be both rewarding and risky.
• How a larger pool of low-ticket clients offers stability but comes with its own challenges.
• The pros and cons of balancing both high- and low-ticket services.
• Why repeat clients feel price increases more—and how to evaluate if your business can handle one.

Whether you’re a stylist looking to raise your prices, restructure your services, or simply gain insight into building a more resilient business, this episode will give you the tools and clarity you need to make empowered decisions.

What You’ll Hear in This Episode:

1. The Concept of Client Concentration Risk:
   Why having a diverse pool of clients is critical to protecting your business from fallout and instability.
2. How Client Mix Affects Pricing Decisions:
   The difference between being booked with unique clients versus repeat clients—and why it matters for price increases.
3. Breaking Down the Math:
   Real examples that illustrate how different client types react to price increases—and the impact on your income.
4. High-Ticket vs. Low-Ticket Clients:
   The pros and cons of specializing in high-ticket services versus maintaining a larger pool of low-ticket clients.
5. Finding Balance:
   How having a mix of clientele can provide stability but comes with its own set of challenges.

Key Takeaways:

• It’s not about being fully booked; it’s about how secure your client mix is.
• Raising prices requires evaluating the frequency and diversity of your client base.
• Every business model has pros and cons—there’s no right or wrong way to build your dream business.

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Welcome to another episode of The Modern Hairstylist Podcast! Today, Hunter explores a revolutionary shift in the hairstyling industry that could redefine how clients find their dream stylists—and how you can position yourself to thrive.

You’ll hear a story that will make you rethink the way clients are discovering hairstylists today. Plus, Hunter dives into a trend that’s no longer “on the horizon” but is happening right now, shaking up the way business is done in the beauty world.

What to Expect in This Episode

• A groundbreaking moment from a hairstylist that might make you question everything you know about client acquisition.
• The surprising ways technology is quietly reshaping the industry—and how you can ride the wave instead of being swept away.
• Why some hairstylists will thrive while others might struggle to adapt to this new reality.

Hunter asks the tough questions: Are you doing enough to future-proof your business? Is your online presence working for you—or against you?

Key Themes We’ll Cover

• The importance of being crystal clear about who you are as a stylist. Hunter challenges you to think deeply about your specialty and how your messaging connects with the people you want to serve.
• The role of trust in the hairstylist-client relationship and why it’s more crucial than ever to create transparency around your services and values.
• How technology is changing the way clients make decisions. Hunter discusses how these tools are quietly but powerfully filtering through the noise to bring clients closer to the right stylist for them.

Why This Matters Now

The hairstyling industry has always been about connection, creativity, and craft. But now there’s a new layer to consider—one that could make or break your ability to reach the people who need you most.

Whether you’re ahead of the curve or feeling behind, this episode will get you thinking: Am I ready for what’s next?

Resources:

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia dives into the marketing missteps that might be holding independent hairstylists back from attracting new clients. If you’ve ever felt like your marketing efforts aren’t delivering results—whether it’s through social media, your website, or local outreach—this episode is packed with actionable insights to help you optimize your strategies and uncover hidden opportunities for growth.

Key Takeaways:

• The Funnel Fix: Learn how to get more eyeballs on your website, social media, and booking platforms by leveraging local outreach and SEO best practices.
• Avoid Common Pitfalls: Discover how small tweaks, like optimizing your Instagram bio or ditching stock photos, can make a big impact on your client bookings.
• Nailing Your Niche: Understand the power of specialization and why honing in on your expertise is essential for thriving in today’s competitive beauty industry.
• Speak Their Language: Find out how to communicate with clients in clear, non-industry jargon to build trust and improve conversions.
• Proven Marketing Tactics: From referral programs to research-backed SEO strategies, Hunter shares modern methods to reach your ideal audience effectively.

Why You Should Listen:

Are you tired of feeling like you’re spinning your wheels with your marketing? This episode is a game-changer for hairstylists looking to attract ideal clients and grow their businesses with smarter, more effective strategies. Tune in to pinpoint what’s missing in your marketing approach and start making the changes that matter most.

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Welcome back to The Modern Hairstylist Podcast! Chronic reschedulers, constant cancellers, and repeat latecomers can wreak havoc on your salon schedule—but dealing with them doesn’t have to be a nightmare. In this episode, I’m sharing effective strategies for managing these challenging client behaviors while maintaining professionalism and protecting your boundaries.

We’ll go beyond the basics of cancellation and late policies, diving into advanced techniques for mitigating these issues before they escalate. Learn how to establish clear boundaries, craft proactive policies, and have those tough-but-necessary conversations—all without damaging client relationships.

Key Takeaways:

• Create Advanced Policies: Learn how to implement clauses that address chronic behaviors without alienating your clients.
• Set Clear Expectations: Discover how to communicate your boundaries with confidence, ensuring clients respect your time.
• Balance Boundaries and Client Care: Understand how to enforce your policies while still delivering a high-quality client experience.
• Avoid Wasted Time and Money: Find out why strategies like “scheduling earlier than booked” or padding appointment blocks can hurt your business—and what to do instead.
• Master Difficult Conversations: Get actionable scripts for addressing chronic lateness and rescheduling with professionalism and empathy.

Why You Should Listen:
Struggling to manage clients who are always late, cancel last minute, or constantly reschedule? It’s time to take control of your salon schedule and reclaim your time—without losing your cool or risking a bad review. Tune in to learn how to handle these tricky situations like a pro!

Watch this episode on Youtube: https://youtu.be/w8MwJauOQnI

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia shares strategies for hairstylists who are feeling burned out or overwhelmed by the demands of running a business. If you're struggling to balance behind-the-chair work with the constant hustle of business growth, this episode is for you. Hunter discusses how to take a break from your business without letting it stagnate or lose momentum, and how building the right systems can help you recharge without sacrificing your success.

Key Takeaways:

• How to Recover Without Losing Ground: Learn how to take time away from business development without letting your growth plateau.
• When Is It Okay to "Coast"?: Discover the key signs that it’s time to ease up on business hustle, and when you should push through.
• Maximize Your Time and Energy: Practical tips on building systems, setting boundaries, and using automation to reclaim your time.
• The Dangers of Burnout: Find out how to avoid burnout by taking care of both your business and your personal well-being.
• Real Talk About the Growth Phases: Whether you’re just starting out or have an established clientele, Hunter breaks down what taking a break looks like at every stage of your business.

Why You Should Listen:
Are you feeling like you're on the edge of burnout? Tired of juggling clients and business tasks with no time to breathe? It’s time to get strategic about taking breaks, without letting your business suffer. Tune in to learn how you can step back, recharge, and still keep your business on track.

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In this episode of The Modern Hairstylist Podcast, Hunter Donia dives into the potential effects of a Trump presidency on the beauty industry. This candid and analytical discussion explores how policies on tariffs, tax cuts, healthcare, immigration, and deregulation could shape the cost of doing business, consumer behavior, and the overall landscape of the beauty profession. Hunter shares both the challenges and opportunities that may arise, offering thoughtful insights for beauty professionals navigating these uncertain times.

What You'll Learn in This Episode:

• Tariffs and Supply Costs: How proposed tariffs on imports could raise the prices of tools, products, and equipment you rely on—and what you can do to prepare.
• Tax Cuts: Why potential tax cuts for upper-middle-class clients might increase disposable income and bring more people back to salons.
• Healthcare Concerns: The possible effects on affordable healthcare for independent beauty professionals and the uncertainty surrounding the Affordable Care Act.
• Immigration and Labor: How immigration crackdowns could disrupt manufacturing and increase costs for beauty products.
• Deregulation: The potential pros and cons of less regulation in the beauty industry, including licensing, competition, and consumer trust.
• Core Values and Client Relationships: How consumer behavior is shifting toward values-based spending and navigating moral conflicts with clients whose beliefs clash with your own.

Special Segments:

• Listener Question: Hunter answers a listener’s DM about how to handle clients with opposing political beliefs in a way that respects personal values while maintaining professionalism.
• Gender-Affirming Care: Hunter highlights the role hairstylists play in providing affirming spaces and services for LGBTQ+ individuals and shares a free inclusivity course for beauty professionals.

Key Takeaways:

• Stay informed and prepared: Monitor changes in policies and consumer behavior that may impact your business.
• Focus on your values: Use this time as an opportunity to align your business with your core beliefs and attract like-minded clients.
• Don’t panic: Keep pushing forward, stay consistent, and make strategic decisions that position your business for long-term success.

Resources and Links:

• Free LGBTQ+ Inclusivity Course for Salons: hunterdonia.com/pride
• Follow Hunter on Instagram: @hairbyhunty

Let’s Connect:
Got thoughts or questions about this episode? Send Hunter a DM on Instagram! Let’s keep the conversation going.

Closing Encouragement:
No matter how the political and economic landscape shifts, remember that you have the power to create meaningful change in your business and community. You’ve faced challenges before, and you’ll overcome this too. Keep showing up, stay informed, and trust that brighter days are ahead.

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In this week's episode of The Modern Hairstylist, I'm diving into five key lessons I learned while scaling a multi-six-figure beauty business. Whether you're running a busy chair or eyeing new avenues for growth, these insights will be game-changers. We'll talk about evolving from simply building a stable client base to making strategic decisions that push your business to the next level.

Expect a breakdown of the “boring but crucial” tasks that fuel growth, why investing in the right team and resources is non-negotiable, and how buying back your time strategically can elevate both your business and personal life. I’ll also share the importance of taking big swings, making brave investments, and fostering a team that shares your vision. This episode is all about learning what to prioritize so you’re set up for real, sustainable success.

If you're ready to scale your beauty business and take your operations, client experience, and personal growth to new heights, this episode is for you. Let’s get into it!

Watch this episode on Youtube HERE

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Welcome back to The Modern Hairstylist Podcast! In this episode, we’re diving into essential time management strategies to help you stay focused, organized, and productive as an independent hairstylist. We know that balancing client appointments with managing your business can feel overwhelming, but with the right approach, you can stay on top of it all without the stress.

Starting with a powerful exercise to illustrate the impact of multitasking, we’ll explore how setting clear, specific goals can make a huge difference in your daily focus. I’ll guide you on how to break down your goals, prioritize tasks, and set actionable steps to streamline your schedule and avoid “shiny object syndrome.” Plus, learn how to time-block effectively so that each hour in your day aligns with your business and personal growth goals.

Whether you’re looking to refine your client experience, boost revenue, or make the most of every working hour, these tips will help you get organized and take control of your time. So if you're ready to transform your workflow and build a successful business without burning out, this episode is for you. Let’s get into it!

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Welcome back to The Modern Hairstylist Podcast! As the holiday rush hits, it’s essential to protect your well-being while managing the unique demands this season brings. In this episode, we dive into boundary-setting strategies that every independent hairstylist should have in their toolkit to prevent burnout and keep the focus on what matters most. We’ll talk about the importance of taking time for yourself, effective ways to navigate client and family requests without stretching yourself too thin, and tips for creating a holiday schedule that honors both your business goals and personal needs.

This episode is packed with tips for managing family expectations, using systematized workflows to lighten your load, and practical ways to ensure your energy is balanced even during the busiest weeks. Whether you're already feeling the holiday hustle or just want to create a more manageable season, this episode will help you stay grounded and in control. You deserve a restful holiday season – let's make it happen!

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The holiday season is officially upon us, and for many beauty professionals, it's the busiest time of year. But does busy have to mean burnout? In this special re-air, we dive into how to maximize your profit during the holidays—without working more hours or sacrificing your well-being.

In this episode, we’ll unpack why this time of year brings such a rush of clients and why it’s not just about working harder to make more money. We’ll discuss key strategies that focus on using what you already have in place—your current clients, retail products, and smart marketing—to bring in more revenue without adding extra days to your schedule.

If you’re ready to reframe your approach this holiday season and stop sacrificing your personal time for extra income, this episode is for you. We’ll also talk about leveraging sales psychology, creating a festive but inclusive client experience, and why understanding the value of your time is essential for sustainable business growth.

Tune in to learn how you can make this holiday season your most profitable one yet, without the holiday hustle taking over your life!

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As we approach 2025, client expectations are shifting, and independent hairstylists need to be prepared. In this episode, I dive into the latest trends shaping our industry, including the importance of price transparency and how to adapt your pricing strategy to build trust. We’ll also explore how creating content that connects directly with your clients’ pain points can set you apart, and why showcasing your salon experience might not be as effective as you think.

On top of that, we touch on the role of sustainability in salons. Is it essential to go eco-friendly, or does it depend on your ideal client? I’ll help you decide how to align your practices with the values that matter most to your clients.

Whether you’re focused on improving your online presence, enhancing client communication, or rethinking your service offerings, this episode offers key strategies to help you grow and thrive in the evolving beauty industry.

Tune in to learn what it takes to stay ahead in 2025 and ensure you’re meeting the rising demands of your clients.

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In this episode of The Modern Hairstylist Podcast, Hunter Donia dives deep into a game-changing topic that many hairstylists overlook: the massive potential of selling retail products and add-ons. Hunter starts by asking a thought-provoking question: What would an extra $10,000 in revenue do for you? He emphasizes that this isn't a distant dream, but an achievable reality by spending just a few extra minutes with each client.

Key Takeaways:

1. Why Stylists Avoid Retail and Add-Ons: Hunter notes that whenever he brings up retail and add-ons, the episode typically gets fewer downloads. Why? Stylists are missing out on one of the most essential opportunities to grow their income and impact client retention and satisfaction.
2. Maximizing Your Average Ticket: The heart of the episode focuses on raising the average ticket—how much a client spends per appointment. Hunter breaks it down with easy-to-understand math: Selling just one $25 shampoo or offering a $25 add-on can increase your income by an extra $10K annually. He reminds listeners that it's not about working more hours but making the hours you work more profitable.
3. The Power of Retail Sales: Selling retail is a high-return, low-time investment that can generate significant revenue. Spending five minutes discussing a product can earn you more per hour than most services. Hunter stresses that retail isn’t just about more money in your pocket—it's about offering clients solutions and helping them maintain gorgeous hair between appointments.
4. The Added Benefits of Retail and Add-ons:
   • Higher Client Retention: Clients who are equipped with the right products will think of you every time they use them, leading to better loyalty and retention.
   • Improved Service Outcomes: When clients use the right products at home, it makes your job easier and produces better results.
   • Organic Referrals: Happy clients with great-looking hair naturally become walking advertisements for your business.
5. Making Retail & Add-ons Work for You: Hunter lays out a plan to incorporate retail and add-ons seamlessly into your routine:
   • Choose a product line you genuinely believe in and that aligns with your service style.
   • Offer valuable, time-efficient add-ons that enhance the client's experience.
   • Create a consistent sales routine, seamlessly recommending products throughout the entire appointment—not just at the end.
   • Utilize affiliate links and online retail options to generate passive income even when clients aren’t in the chair.
6. Actionable Challenge: Hunter ends the episode with a challenge: look at your upcoming week, pick one client, and plan which products and add-ons you’ll recommend. Set a goal, stay persistent, and don’t be discouraged by initial "no’s." Remember, consistency is key!

Ready to increase your revenue without working more hours? Dive into this episode for actionable tips on how to maximize your client appointments by selling retail and add-ons. Whether you're looking to pay off debt, take a vacation, or reinvest in your business, this strategy could be your golden ticket.

Listen to the full episode now and start transforming your business!

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In this episode of The Modern Hairstylist Podcast, host Hunter Donia breaks down the key challenges hairstylists face in their journey to success and how adopting systems and automations can revolutionize their careers. Whether you're just starting out or navigating the next level of your business, understanding these two critical phases will help you achieve true work-life balance and sustainable wealth.

Episode Highlights:

1. The Two Phases of Struggle for Hairstylists

Hunter discusses the two major phases every hairstylist must navigate on the road to success:

• Phase 1: Growing your clientele. The biggest challenge here is standing out in a saturated market, especially with the rise of digital platforms like Instagram, Google, and YouTube, where clients have endless options.
• Phase 2: Scaling your success. Once you’ve built a strong client base, the focus shifts to managing communication, increasing demand, and balancing client expectations with your available time.

2. Challenges in Growing a Clientele (Phase 1)

Growing a clientele in today's beauty industry is more challenging than ever. Here's why:

• Increased competition: Clients have more access to hairstylists through online platforms and apps. Finding new clients and standing out can feel like an uphill battle.
• Educated competition: New hairstylists are coming into the field with business and marketing acumen, making it tougher for everyone.
• DIY hair care products and influencers: Clients are bombarded with DIY hair care solutions through brands and influencers, making it harder to keep them loyal to your services.

3. Challenges in Scaling Success (Phase 2)

When hairstylists move into phase two, new struggles arise:

• High client communication demands: Clients today expect rapid responses. Studies show 68% of customers leave a business due to poor customer service, and a “fast” response is considered within 10 minutes.
• Post-pandemic scheduling issues: Clients are busier than ever, leading to pressure on hairstylists to work unfavorable hours.
• Losing 20% of your clientele annually: Due to natural attrition, hairstylists need to consistently welcome new clients to maintain growth, even if it feels impossible with a fully booked schedule.

4. The Importance of Time and Systems

Hunter emphasizes that the common issue across both phases is time. Without enough time to focus on business growth, personal life, and self-care, hairstylists face burnout. The solution? Implementing automations and systems. By streamlining your workflow, you can:

• Regain control of your schedule
• Enhance your clients' experience
• Meet the fast-paced demands of today’s customers without sacrificing your work-life balance

5. Leveraging Automations and Systems

Drawing insights from Fortune 500 companies, Hunter shares that 90% of businesses believe in automating processes to meet evolving customer needs. This automation revolution isn't just for big corporations—hairstylists can harness these tools to stay competitive and avoid burnout.

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Welcome back to The Modern Hairstylist podcast! Today, we’re diving into a topic that can make or break your client relationships—response time. In a world where instant communication is expected, being slow to respond to new or existing clients can cost you business. But here's the thing: you don't need to be available 24/7 to provide great customer service. Instead, it's all about leveraging the right tools to respond quickly while keeping your boundaries intact.

In this episode, I’ll walk you through smart strategies to speed up your response times without sacrificing your work-life balance. From using digital assets like a personalized client app to automating frequently asked questions, I share the exact systems you need to ensure clients feel taken care of—even when you're off the clock. You’ll also learn how to streamline your client communication, set up auto-responders across platforms, and use digital consultation forms to collect all the info you need upfront.

If you want to provide a top-tier client experience without being glued to your phone, this episode is for you. You’ll leave with actionable steps to respond faster, retain clients longer, and eliminate the overwhelm of managing inquiries.

So if you’re ready to boost your efficiency and keep clients happy without burning out, tune in now!

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Are you spending too much time perfecting your client experience but still struggling to get new clients? In this episode of The Modern Hairstylist Podcast, we talk through the biggest distraction in our industry that’s holding you back from growing your clientele.

While an incredible client experience is essential, it's not the key to attracting new clients—especially if you’re focusing on the wrong details. Today, we’re diving into why so many hairstylists are stuck trying to prove their value through luxurious add-ons and missing the mark on what truly matters: showing your clients that you understand them and their needs.

In this episode, I explain why trying too hard to “prove” your worth might actually be turning potential clients away. You’ll discover how powerful it is to position yourself as a guide in your client’s journey rather than trying to be the hero of their story. We’ll also explore how shifting your marketing focus from showcasing perks to solving real client pain points can transform how you connect with your audience.

If you’re ready to stop getting distracted by the noise and start attracting new clients by truly connecting with them, this episode will give you the roadmap to do just that. Tune in for actionable insights that will help you market smarter—not harder—and ensure your services resonate with your ideal clientele.

Don’t forget to subscribe for more tips on growing your beauty business with ease!

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If you're finding yourself in the challenging position of being so booked that you can't fit in new clients, this episode of The Modern Hairstylist Podcast is a must-listen for you. While it may seem like a great problem to have, being unable to accommodate new clients can actually be a significant hurdle to your growth and future stability.

In this episode, we dive into practical strategies that will help you manage your fully booked schedule without needing to hire additional help. From leveraging the principles of supply and demand to restructuring your services, I’ll share actionable tips that can free up your time and ensure your business continues to thrive.

We’ll explore different options you may take, from raising your prices strategically to restructuring your service offerings, that may be the key to regaining control of your schedule. Whether you’re considering cutting down on certain services or changing your availability, these approaches are designed to help you make room for new clients while keeping your current ones happy.

If you’ve been feeling overwhelmed by your packed schedule and want to find a sustainable way to grow, this episode is filled with insights tailored for independent hairstylists just like you.

Tune in to learn how to manage your business more effectively and ensure you’re not leaving money on the table. Don’t forget to subscribe so you won’t miss any future episodes packed with strategies to help you succeed in the ever-evolving beauty industry.

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Welcome back to The Modern Hairstylist Podcast! If you’ve ever wondered how to keep your clients coming back, this episode is for you. We’re diving into high-level strategies that can immediately boost your client retention and keep your business thriving.

In this episode, we’ll focus on three key areas of the client journey: the pre-visit experience, the in-chair experience, and the post-visit experience. Each of these moments offers a unique opportunity to make a lasting impact on your clients, ensuring they return to your chair time and time again. Whether it’s making the booking process seamless, offering something new and exciting during the service, or staying connected after the appointment, these strategies are designed to create a client experience that goes above and beyond.

We’ll explore how to set up a self-serve business model that offers convenience without sacrificing personalization, how to plant seeds for future appointments during the in-chair experience, and why the post-visit follow-up is crucial for standing out in a crowded market.

If you’re ready to elevate your client retention game with actionable strategies that don’t require a ton of extra work, this episode is packed with insights you can start applying right away.

Tune in to learn how we can create an exceptional client experience that keeps them coming back for more. And don’t forget to subscribe so you won’t miss future parts of this series, where we’ll dive even deeper into effective retention strategies.

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In this week's episode of The Modern Hairstylist Podcast, we dive deep into one of the most crucial aspects of running a successful salon business: client retention. This episode offers an inside look of how to unpack why clients may be leaving and what you can do to keep them coming back.

We start by discussing the industry standards for new client retention and why you should aim higher than the average. I share my insights on why it’s essential to track your retention rates accurately, especially for new clients, and how to set realistic benchmarks that reflect your unique business.

We also explore some of the common reasons clients might leave, many of which may be beyond your control. However, there are also plenty of factors within your control that you can address to improve retention. We talk about the importance of delivering consistent service, maintaining transparent pricing, and creating open and honest communication with your clients.

If you've ever wondered why clients might be slipping away or how to strengthen your client relationships, this episode is packed with valuable strategies to help you boost your retention rates and grow your business.

Don’t forget to subscribe so you don’t miss Part 2, where I’ll be sharing more actionable tips and strategies to help you keep your clients loyal and coming back for more.

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Welcome back to The Modern Hairstylist Podcast! In this episode, we dive into a private one-on-one coaching session where we tackle two pressing challenges hairstylists face today: dealing with burnout and overcoming the fear and guilt associated with raising prices.

Join me as I guide Stefanie, a member of Modern Stylist Movement, through the process of redefining her business strategies and finding balance. If you've ever felt anxious about increasing your prices or struggled with feeling overwhelmed in your salon business, this episode offers valuable insights and practical advice.

Stefanie shares her journey of managing price increases over the past three years, moving from small incremental changes to a more significant shift in her pricing structure. Together, we explore the emotional and practical aspects of shedding clients, prioritizing self-care, and ensuring your business reflects your true worth.

You'll hear about how to effectively manage and communicate price increases, align your business practices with your personal and professional goals, and recognize and address burnout before it impacts your passion for hairstyling. We discuss the real-life challenges and emotions behind these decisions, offering you a chance to reflect and see how you can apply these lessons to your own career.

If you're ready to elevate your business and embrace change confidently, this episode is a must-listen. Tune in and discover how you can transform your mindset and take your hairstyling career to the next level.

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In this episode of The Modern Hairstylist Podcast, I'm joined again by Rob from the Hairdresser Strong Show and Katie Schoenrock, owner of Boss Lady Salon, to tackle a tough but important topic: dealing with colleagues or work-environments that can be unideal. If you've ever faced challenges with coworkers or felt stuck in a negative work situation, this conversation is for you.

We explore practical strategies for managing these situations, from having open and honest conversations to aligning with your salon's core values. Katie, Rob and I share our experiences and insights, offering valuable advice on maintaining professionalism while protecting your mental health.

Whether you're struggling with a specific issue or just want to be better prepared for future challenges, this episode provides actionable tips and a fresh perspective on creating a healthier, more supportive work environment.

Check out the Hairdresser Strong Show here: https://www.hairdresserstrong.com/

Follow Rob and the Hairdresser Strong Show on Instagram: https://www.instagram.com/thehairdresserstrongshow/

Connect with Katie Schoenrock on Instagram: https://www.instagram.com/Bossladysalon/

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Hey there, friends! In this episode of The Modern Hairstylist Podcast, I'm joined by Rob from the Hairdresser Strong Show and Katie Schoenrock, owner of Boss Lady Salon.

We're tackling the important issue of how to set boundaries in your hairstyling business based on your structure as a hairstylist. We talk about why it's crucial to have clear policies and boundaries to enhance professionalism and customer service.

We also share our personal experiences and practical advice on how to balance accommodating clients while maintaining your business standards. The three of us can agree that there is definitely a balance to strike here.

So if you're a hairstylist looking to improve your business practices and client relationships, tune into this episode to hear all the perspectives!

Check out the Hairdresser Strong Show here: https://www.hairdresserstrong.com/

Follow Rob and the Hairdresser Strong Show on Instagram: https://www.instagram.com/thehairdresserstrongshow/

Connect with Katie Schoenrock on Instagram: https://www.instagram.com/Bossladysalon/

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