Craig Hersch was a peak-performing attorney and Ironman athlete… until a sudden triple bypass cracked everything open. In this powerful conversation, Ben Laws unpacks the real transformation—how mortality rewired Craig’s priorities, relationships, and business legacy. If you’re addicted to doing, this episode might just save your life—or your purpose. This is the MaxLife podcast.
Guest Bio
Craig R. Hersch is a nationally recognized estate planning attorney, author, and practice development expert. He is the Senior Partner at the Sheppard Law Firm in Fort Myers, Florida. A Florida Bar Board Certified Wills, Trusts & Estates attorney and CPA, he has pioneered several trademarked processes within his estate planning and administration practice, including The Family Estate & Legacy Program™ and The Estate Settlement Program™.
As the creator of The Freedom Practice™, Hersch coaches estate planning attorneys from around the country, helping them enhance client service and distinguish themselves in an increasingly competitive legal marketplace. His expertise is regularly featured in Trusts & Estates Magazine, the nation’s leading trade journal for estate attorneys, CPAs, and financial planners, where he serves on the editorial advisory board.
Hersch is a prolific author with numerous books designed to educate clients and legal professionals.
He’s published professional articles in The Practical Tax Lawyer, The Florida Bar Journal, and Trusts & Estates Magazine. He also writes numerous whitepapers providing valuable estate planning insights for clients and attorneys. Beyond his legal practice, Hersch has an entrepreneurial background as a founding shareholder and director of a Florida private state-chartered trust company that, after 18 years, was sold to a regional bank.
Speaking Engagements & Industry Leadership
Hersch is a sought-after speaker and educator, delivering high-energy, insightful presentations to attorneys, CPAs, and financial professionals. His ability to break down complex estate planning, tax, and business succession strategies into practical, real-world solutions makes him a standout presenter at continuing education programs sponsored by , and other programs.