All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!" – Détails, épisodes et analyse

Alex Mandossian Fan on Facebook

Alex's Friday Live events

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Editing and show notes for All Selling Aside by Pro Podcast Solutions.

Dale's Magic Formula

lundi 21 septembre 2020 • Durée 29:32

When you're looking to sell your products or services, it's not the head of your customer that you're trying to win. Instead, you're trying to win their hearts. What's the best way to do this? By telling a story that has your client or customer demanding to work with you.

Dale Carnegie came from humble means but he was driven to be and do more. He completed high school and went on to college, but in that time he learned all about the art of selling. He'd always been an influential speaker and he realized that it was his ability to speak that helped him become an in demand salesperson.

He went on to create an entire school to help others learn the power of oration and he built out a magic selling formula that hinged on one particular skill. The one skill that all successful business people have.

Listen to learn the three key insights:

What the Dale Carnegie Formula is and where it came from.
Why the Dale Carnegie Formula wins hearts like magic.
How the Dale Carnegie Formula can be structured in 3 steps.

Have you brushed up on your public speaking skills lately?

In This Episode:

[02:02] - Selling is fun when you know how to do it properly.

[03:44] - Learn the three key insights reviewed in this episode.

[05:17] - Why Dale Carnegie changed the spelling of his name.

[07:48] - What he did after high school and how he worked on his oratory skills.

[10:25] - Why he started teaching public speaking classes for adults.

[12:35] - The one skill all successful business people have.

[15:00] - How he learned the success secrets of history's finest.

[16:25] - Learn more about two great orators of antiquity, Demosthenes and Cicero.

[18:16] - What is Dale Carnegie's Magic Formula?

[20:18] - The correct order of the magic formula.

[21:37] - Why is this formula so heart winning?

[24:53] - The Alexism is, "You can't be 100% committed to any behavior sometimes!"

[25:21] - Hear a quick review of the key insights in this episode:

What the Dale Carnegie Formula is and where it came from.
Why the Dale Carnegie Formula wins hearts like magic.
How the Dale Carnegie Formula can be structured in 3 steps.

[26:16] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that Aha! moment as your review for the show at this link!

[27:39] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:

Alex Mandossian Fan on Facebook

Alex's Friday Live events

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

How to Win Friends and Influence People by Dale Carnegie

Dale Carnegie

Editing and show notes for All Selling Aside by Pro Podcast Solutions.

Misdiagnosing Your Progress

mardi 16 juin 2020 • Durée 37:00

The rise and fall of nations, racism, and even genocide can be explained by a misdiagnosis of progress. This is also called the progress fallacy and it is one of the riskiest assumptions that you can make in life and business.

Rather than thinking of progress as a noun, think of it as a verb. You are progressing along your path in entrepreneurship which means that for every failure you are doubling your success rate because you now know what NOT to do.

Here is the thing, in almost any given scenario, event A did not necessarily cause event B to happen. Think about it, you download a new software and sometime later your computer crashes. Was event A the root cause of event B? Not necessarily right?

This same concept can be carried throughout all levels of life and business.

Listen in to learn about the root cause and why finding that root is the most important thing you can do. Your three key insights are:

What the root cause of misdiagnosing your progress really is.
Why progress misdiagnosis can cause suffering for humanity.
How to stop progress misdiagnosis so that you can live a happier, healthier, and wealthier life.

Don't let root cause misdiagnosis stop you from succeeding in sales, business, and life!

In This Episode:

[04:45] - Learn the three key insights Alex shares in this episode.

[07:05] - Progress is important but is it a noun or a verb?

[08:56] - Why do you go the wrong direction enthusiastically?

[09:50] - What is the progress fallacy?

[11:44] - Why you should ignore the simple logic of progress fallacy.

[12:56] - Learn why progress misdiagnosis can cause suffering for humanity as a whole.

[14:47] - The progress fallacy has impacted the rise and fall of civilizations across time.

[17:08] - Genocide is borne out of the progress fallacy.

[17:56] - How is this reflected in business?

[19:32] - Making wrong turns is a part of entrepreneurship… a necessary part.

[22:38] - If you believe that all martians steal…

[24:17] - Alex shares a personal story in which the progress fallacy changed his life.

[26:56] - Why does root cause misdiagnosis cause suffering.

[29:35] - How do you stop progress misdiagnosis?

[30:20] - The Alexism is, "The only thing worse than going in the wrong direction is to go in the wrong direction enthusiastically." - Dan S.: "Progress not perfection."

[31:13] - Hear a quick review of the key insights in this episode:

What the root cause of misdiagnosing your progress really is.
Why progress misdiagnosis can cause suffering for humanity.
How to stop progress misdiagnosis so that you can live a happier, healthier, and wealthier life.

[32:43] - If you've already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven't, though, please use that Aha! moment as your review for the show at this link!

[34:19] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.

Links and Resources:

Alex Mandossian Fan on Facebook

Alex's Friday Live events

Marketing Online 4-Part Video Training Series

Alex Mandossian on YouTube

Why Selling Is Marketing Oxygen

lundi 6 août 2018 • Durée 24:50

Somewhere in Asia, a hermit was meditating by a river when a young man interrupted him to ask to become his committed disciple. "Why?" the hermit asked. The young man answered, "Because I want to find enlightenment." The master grabbed the young man by the scruff of the neck and plunged his head underwater. After a long moment of the young man kicking and struggling, the master released him and asked gently, "Young man, what did you want most of all when you were underwater?" "Air!" the young man replied. In response, the master instructed the young man, "Go home, and come back to me when you want enlightenment as much as you wanted air."

If you don't immediately All businesses do three things: production, operations, and marketing. As you'll probably recognize, most people don't want to sell as much as they want to breathe! And yet, sales is marketing oxygen; without it, you suffocate your business. In fact, I recommend allocating 50% of the total amount you spend on your business to marketing, with 25% each going to production and operations.

When I'm thinking about what my sales proposition will be, I use a simple three-part sales formula that works like magic. Ask three questions:

Why this? This addresses the relevancy of what you're selling.
Why me? This is the credibility that you offer, or why you've earned the right to sell this.
Why now? This digs into why a customer should buy now, not next year.

As you're selling, you'll encounter objections. In my experience, there are five to nine objections to every sale, and it's most productive to approach each potential objection as if it's a lock. You need the right key for each lock. Tune in to learn more about these topics, as well as why you should begin with the end in mind, how using a story can eliminate objections, Alex's five-part formula, the three necessary factors in creating a movement, and much more!

In This Episode:

[02:45] - We learn about which three key insights Alex will cover over the course of today's episode.

[03:39] - Alex shares an insightful and powerful story that reveals the importance of wanting something as much as oxygen.

[04:50] - We learn about how Alex's story relates to sales.

[06:30] - Alex recommends changing the percentages you spend on production, operations, and marketing to 25%, 25%, and 50% respectively.

[07:08] - We hear about a simple sales formula that Alex has used over the years that works like magic.

[08:19] - The toughest sale is the front-end sale, or the first sale, Alex explains. The second and third sales, and onward, are a lot easier.

[09:57] - Alex talks about the sales plan in creating a process where the sale becomes easier and you want the sale as much as the young man in his story wanted oxygen.

[11:01] - There are 7 (+ 2) objections to every sale, Alex explains, and talks about how to address them.

[13:28] - Alex shares a story to illuminate his point about the power of storytelling in selling.

[16:29] - We hear about five-part formula that Alex starts with: support their dreams, allay their fears, confirm suspicions, justify failures, and identify enemies.

[18:49] - Alex gives listeners another helpful nugget about the three necessities for creating a movement.

[20:50] - Alex offers a quick review of the specific points and insights that he has covered in today's episode.

[22:01] - If this episode helped you out, please take a moment to help Alex out in exchange! It's simple; just go to this link and write down the biggest takeaway you got from this episode as a review.

[23:18] - In honor of this 21st episode of the podcast, Alex offers listeners a final gift: a completely free copy of his book Alexisms! To learn how to get your completely free copy, tune in to the episode.

Links and Resources:

Skipio - where mass business texting gets personal!

Guerrilla Business Intensive

Harv Eker

The 7 Habits of Highly Effective People by Stephen R. Covey

Benjamin Disraeli

Gary Halbert

Gary Bencivenga

Eugene Schwartz's 8 Great Rules of Marketing
Genius Network

Perry Belcher

The Warroom

What Makes Leaders Weep?

lundi 30 juillet 2018 • Durée 29:08

Herman Miller was founded by D. J. De Pree in 1923 and is one of the most profitable in the Fortune 500. While it's #456 in revenue, it's #7 in profit. Isn't that incredible? This is because revenue never equals profit. Revenue is top-line, and profit is bottom-line. Are you wondering how to get more profit, and why Herman Miller has been so profitable relative to its revenue? The answer is leadership, specifically servant leadership.

At Herman Miller, the concept is that leaders don't inflict pain. Instead, leaders bear pain. In other words, leaders aren't command and control, they're engage and enroll. Another reason I love using Herman Miller as an example is that Max De Pree, one of my mentors, taught me the three responsibilities of a leader.

Let's shift gears for a moment and talk about agreements, their three functions, and the three ways to handle them. The functions of an agreement are who's in charge, what's getting done, and when is it due (or who, what, and when). The first way to handle an agreement is to keep it. The second way to handle an agreement is renegotiate the agreement. The third way to handle an agreement is to un-make it.

You may be surprised to learn that Max De Pree, former CEO of Herman Miller, didn't make agreements with his team members. Instead, he made something even more powerful: he made covenants. Tune into this powerful episode to learn more about agreements and covenants, what the nine reasons are that a leader should weep, what the Mona Lisa's value can teach you about leadership, and much more.

In This Episode:

[03:01] - Alex introduces today's three key insights, which he'll explore throughout the rest of the episode.

[04:04] - We hear about Herman Miller, the iconic furniture company.

[04:55] - Alex returns to the concept of servant leadership, which he talked about in a previous episode.

[05:56] - Let's talk about agreements. You've probably thought about these, but have you clearly defined their three elements?

[08:44] - Alex learned all of this about agreements from his mentor David Allen, he explains.

[09:31] - We learn that Max De Pree didn't make agreements with his team members.

[11:30] - Why is the original of something, whether it's a painting or an incredibly well-made designer chair, so much more valuable than a knockoff or a copy?

[13:32] - Alex explains what his explanation about the value of something means for you as a leader.

[14:02] - The Alexism for today's episode is this: the most terrifying feeling an entrepreneur can have is thinking about fulfilling their default future.

[15:02] - Alex explores the nine reasons why leaders should weep, including lacking dignity, unexpected gifts, and confusing pleasure with meaning.

[22:55] - There are three responsibilities for any leader. First, to define reality. Second, to protect confidences. Finally, communicate compassionately.

[24:10] - Alex digs into the word "compassion," and the three words it contains: "compass," which means direction, "passion," which means having heart, and "ion," which is the smallest source of an element.

[25:21] - Leadership is an art, Alex explains, as part of his review/recap of the points he's covered in this episode.

[26:26] - Did this episode help you out, or teach you something meaningful? If so, it would mean a lot if you'd take just a moment to go to this link and write down your biggest takeaway from this episode as a review.

[27:30] - Alex gives away a gift in honor of the 20th episode of this podcast! If you enjoyed the Alexism in this episode, you'll love learning many more in the book Alexisms! To learn how to get your completely free copy, listen in to the episode.

Links and Resources:

Skipio - where mass business texting gets personal!

Leadership Is an Art by Max De Pree

Four Ways To Play The Game

lundi 23 juillet 2018 • Durée 23:53

In 2010, in Los Angeles, my good friend Dave Buck (the CEO of CoachVille) taught a session to my students at the Ultimate Internet Bootcamp. While on stage, he talked about how life is a game, and in all coaching, the best way to coach someone is to identify what game they're playing and how they're playing it. The most noble, easy, and consistent way to develop permanent change in your life is by changing the game you're playing, and the way you're playing it.

With all that said, here's my question to you: what game are you playing right now?

Answering this question lets you take the step from unconscious incompetence to conscious incompetence. That eventually evolves to conscious competence, and finally flow state or unconscious competence.

What Dave taught me is that there are four ways to play any game in your personal or professional life, and if you're playing a winnable game, there are only two results you'll get. The four ways to play the game are these:

Refuse to play.
Pretend to play.
Play not to lose.
Play to win.

You probably won't be surprised to learn that playing to win is the best option. But that alone isn't enough; you also have to choose a winnable game. If you're playing a winnable game, there are only two results. First, you might win. Can you guess what the second result is? If you guessed "lose," that's not it. In fact, you either win or you learn. (If you guessed wrong in this little game right now, remember that you didn't lose; you learned!)

Tune into today's powerful episode to learn much more about the games involved in the selling process, how selling through storytelling fits into this framework, the value of identifying the game you're playing, Albert Einstein's three rules of work, and much more.

In This Episode:

[02:43] - Alex introduces today's three key insights, which he'll explore throughout the rest of the episode.

[04:47] - We learn that Alex (along with some of the best coaches in the world) teaches his clients how to play the game of their personal or professional life.

[06:58] - What are the four ways to play any game in your personal or professional life?

[08:48] - Alex explains why playing to win isn't enough.

[11:35] - We learn what the only two results are in a winnable game.

[14:24] - Here's the Alexism for this episode: the most important rule of any game is to play by its rules.

[15:35] - Alex quotes Albert Einstein about the three rules of work. #1. Out of clutter, find simplicity. #2. From discord, find harmony. #3. In the middle of difficulty lies opportunity.

[16:32] - We hear about something that T. Harv Eker taught Alex.

[19:16] - Alex quickly recaps the specific insights that he has been discussing throughout this episode.

[21:23] - If you enjoyed this episode and learned something valuable, please take a moment of your time to go to this link. Once you're there, write down the most valuable thing you learned from this episode as a review.

[22:22] - In honor of this 19th episode of this podcast, you're welcome to have a completely free copy of Alex's book Alexisms! To learn how to get yours, listen in to the episode.

Links and Resources:

Skipio - where mass business texting gets personal!

Secrets of the Millionaire Mind by T. Harv Eker

Massage Envy

How to Sell Less & Net More

lundi 16 juillet 2018 • Durée 29:09

In 2016, my friend Ryan asked me if I would support him for his first product launch, The Ask Method Training. It ended up being pretty successful, and generating over $3 million in revenue in just two weeks. The problem, though, was his profits. After the fees, advertising, joint venture payouts, refund requests, and affiliate contest payouts, the typical profit margin is about 20%. Ouch! I prefer to be in the 50% to 60% range. In my own launch, I used the PLUS Method, which stands for Post-Launch Upsell Strategy. This term was coined by one of our top producers of sales.

Jeff Walker created a powerful formula for the front end of a product launch. It involves two weeks of creating pre-launch content, typically three videos, followed by a final video that leads to the cart opening and closing. Here's the problem: when the cart closes and you're done, 15% to 20% profit is considered good. Typically, at this point when the cart closes, the game is over.

I knew there had to be a better way. Jeff's powerful formula is fantastic for the front end, but there needs to be a back end too. This is why I came up with the PLUS method for my own launch. Imagine doing $350,000 in a failed product launch, and then generating over $1 million the back end. This is how powerful the PLUS method can be. The net profits on a PLUS campaign are generally 60% to 70%. Compare that to the 15-20% I mentioned for a typical front-end launch, and you'll see why this is so important!

Back to my friend Ryan, who has perfected the art of surveying and asking question. His offer was a $35,000 mastermind and a $10,000 intensive. The $35,000 mastermind included the intensive, but that wasn't good enough for me. Tune into the episode to learn how we moved forward, why I was reluctant to work with someone who I see as being smarter than me, how things turned out for Ryan, and how you can apply these methods to your own business.

In This Episode:

[02:56] - We learn about the three key insights that Alex will explore in depth throughout this episode.

[03:44] - Alex shares a story about a friend asking for help with his first product launch.

[05:42] - We hear about an opportunity that Alex used in his own launch, The PLUS Method. (FIND AND LINK THIS)
[08:06] - As a marketer familiar with the front end and the back end, Alex knew there must be a better way than just having everything stop when the cart closes.

[10:03] - Alex returns to the story of his friend Ryan, and explains why he was reluctant to work together.

[13:20] - We hear more about the cumulative funnel that Alex has been talking about, in which everything at the top includes everything below it as bonuses.

[14:20] - Alex talks about what ended up happening with Ryan after the cart closed.

[17:14] - What's important is that the back end didn't involve affiliate commissions or prizes, Alex points out.

[18:10] - Alex covers the impressively successful results of the story he has been talking about involving his friend Ryan.

[19:53] - The Alexism for this episode is this: entrepreneurship is like skydiving. You don't need a parachute to skydive. You just need a parachute to skydive more than once!

[21:51] - For most people, cart close day is the beginning of the end. With PLUS, it's the end of the beginning! Alex explains this, then walks listeners through the five stages of conversion.

[24:38] - We hear a quick review of the insights and wisdom that Alex has covered throughout the course of this episode.

[26:22] - Did you take away something valuable from this episode? If so, please head over to this link and write down that takeaway as a review!

[27:22] - Alex offers listeners a completely free copy of his book Alexisms in honor of this 18th episode! To learn how to get yours, listen in to the episode.

Links and Resources:

Skipio - where mass business texting gets personal!

The Sideways Sales Letter

Jeff Walker

Guerrilla Business Intensive

Why Socrates Avoided Rejection

lundi 9 juillet 2018 • Durée 26:41

In 2002, I tapped into a 2400-year-old technology that the most revered universities across the globe embrace: the Socratic Method. This method involves asking questions. When you're thinking about applying this to your sales presentation, keep this in mind: the question mark looks like a hook. It draws people in. The exclamation point, on the other hand, is like a spear that can shoo people away.

Back to 2002: my children were very young, and so I didn't want to travel as frequently as my colleagues did. Instead, I focused on teleseminars and creating courses online, on CDs, and in three-ring binders. The teleseminars were free, but the recorded interview and transcripts available afterward became a course for sale.

In this process, I created a database that became my secret weapon. It would take data after surveying someone, put the data into the database, and make it keyword-searchable. For example, if I wanted to do a teleseminar with Brian Tracy, we would set up a time. He would ask what we would talk about in terms of selling, but instead of answering him myself, we would survey our lists using my database to find out what they wanted to learn from him. Do you see how this ties into the Socratic method of asking questions?

Tune into this episode to learn exactly how well this strategy worked out! (Hint: it was successful.) You'll also learn about other ways of using this method, why trying to give people what you think they want is problematic, how porcupines are related to the sales exchange, and much more.

In This Episode:

[02:13] - Alex introduces the three key insights that he'll be exploring in more depth in today's episode.

[03:17] - We hear about Alex's views on the Socratic Method, as well as why the question mark is a more powerful sales tool than the exclamation point.

[04:43] - How can you create shared excitement and energy?

[05:50] - Back in 2002, Alex did lots of teleseminars because his daughter had just been born and his son was a toddler.

[08:33] - Alex began to create a list and then a series of leaders, and this database became his secret weapon.

[09:17] - We hear an example of what Alex is talking about, and how the Socratic method applies in this case.

[11:57] - This allowed Alex to create Socratic content, we learn.

[14:10] - Alex also used the Socratic method using his database for book tours.

[14:42] - We learn more about Socrates' life.

[16:17] - The Alexism for this episode is this: there is no such thing as a self-made successful entrepreneur.

[17:20] - In the world of asking questions, remember the porcupine.

[18:17] - Alex offers listeners three world-class questions: "What don't I see?" "How do I make money when others steal from me?" and "What are we split-testing today?"

[22:06] - Alex explains what a split test is.

[22:57] - Alex reviews the specific insights that he has covered throughout this episode.

[23:49] - Please take a moment to go to this link. Once you're there, take a moment to write down your biggest takeaway from this episode as a review. Of course, a five-star rating would also be appreciated!

[24:49] - In honor of this 17th episode, Alex is giving away his book Alexisms completely free! To learn how to get yours, listen in to the episode.

Links and Resources:

Skipio - where mass business texting gets personal!

Four Learning Styles to Greatness

lundi 2 juillet 2018 • Durée 33:06

In 2006, I sat in a converted office in my home in California. My wife and children were asleep, and I wondered what the topic should be for the next course I wrote. In 2001, I had developed the course Marketing With Postcards, which earned me nearly $1 million. At that point, I wasn't great at creating traffic, but I was very good at converting traffic. The success of this course led to my next course, Traffic Conversion Secrets, which I sold for $1,800. That course, in turn, led to TeleSeminar Secrets, which made over $14 million in under six years.

These courses brought me great students, some of whom are now my teachers. They also taught me about the different types of students. There were those who asked "what" questions. Others asked, "Why?" Others asked, "How?" And still others asked, "What if…?"

Going back to 2006, I created the course Web Communication Secrets. In that course, I developed something that I've been utilizing ever since: shifting the curriculum to appeal to all four of these learning styles. I did a lot of research, and studied David Kolb's theory of the Experiential Learning Model. It includes four different styles: concrete experience (the style of feeling), reflective observation (the style of watching), abstract conceptualization (the style of thinking), and active experimentation (the style of doing).

To clarify these for myself and make them easier to remember, I described them with different words (which you may already have noticed if you've been actively paying attention). These are the "what?" learner, the "why?" learner, the "how?" learner, and the "what if?" learner. As you teach all of these learning styles, though, you should do so in a specific order, taking care of the "what" and the "why" learners first. Tune in to learn the details of all this, and much more!

In This Episode:

[02:31] - Alex introduces the three key insights that he'll explore in more depth throughout today's episode.

[03:14] - We hear about a specific day in 2006, as well as a course that Alex created in 2001.

[05:25] - Marketing With Postcards was the course that got Alex on the map, and led to Traffic Conversion Secrets.

[06:28] - Alex talks about the different types of students he got during his courses.

[08:04] - We learn about how Alex responded to learning about the four different types of learners.

[10:34] - Which of the four styles of learning do you have a bias toward?

[12:10] - Alex explains why understanding and being aware of the four styles of learning is so important.

[13:57] - There's a sequence between the what, why, how, and what if, Alex points out.

[15:39] - We hear about audio scripting, including the audio script that Alex has for this episode.

[18:29] - What could happen in your life in the future if you learn these four learning styles, and change the way you teach or communicate accordingly?

[21:42] - Alex shares his method for remembering the four learning styles.

[22:30] - Today's Alexism is this: what makes a good entrepreneur great is their ability to manage uncertainty.

[24:47] - Alex talks about selling media for infomercials in 2002 and 2003.

[26:43] - Alex explores what it means to have high intention and low attachment.

[28:40] - The context of your presentation or course is more decisive than the content, Alex explains.

[29:20] - We hear a review of the topics that Alex has covered in this episode.

[30:16] - Did you enjoy this episode and learn something valuable? If so, please take a moment to head to this link, and type in your biggest takeaway from this particular episode as a review.

[31:18] - In honor of this 16th episode, Alex is giving away his book Alexisms completely free! To learn how to get yours, listen in to the episode.

Links and Resources:

Skipio - where mass business texting gets personal!

Traffic & Conversion Summit

Virtual Book Tour Secrets

David Kolb

Experiential Learning Model

Web Communication Secrets

The Platinum Rule by Dr. Tony Alessandra

Skipio

Public Speaker's Magic Formula

lundi 25 juin 2018 • Durée 19:52

Dale Carnegie was the author of the book How to Win Friends & Influence People, one of the best-selling self-help books of all time. Perhaps surprisingly, Carnegie was born into poverty in Missouri. As a boy, Carnegie won friends through his knack with words. At various assemblies he attended in high school, he became inspired by speakers, and joined the school's debate team. During his horse rides to college, he practiced his speeches and style.

After graduating, Carnegie's various jobs as a traveling salesman earned him enough to quit his job and move to New York City to try his luck as an actor. He landed a leading role in Polly of the Circus, which allowed him to continue practicing his public speaking skills. However, he hated acting itself, so he enlisted in the army instead, before working as a business manager of a traveling lecture course taught by Lowell Thomas.

When Carnegie realized that his skill at public speaking was what helped him succeed as a traveling salesman, he successfully pitched the idea to teach public speaking to adults at the YMCA in New York. His classes were an immediate success because he focused on their personal stories.

Importantly, Carnegie realized that the most successful business people in any given industry weren't those with the most technical know-how, but rather those with the best people skills. He noticed that no textbook existed on the subject, and after years of intense research, he finally published his famous book How to Win Friends & Influence People.

In today's episode, you'll learn Carnegie's three-step magic formula. First, incident: what's the specific incident that you want to be talking about? Second, action: what's the action you want your audience to take because of what they learned from that incident? Third, benefit: what's the benefit your audience will gain as a result of taking that action? Tune into this conversation to learn more about how this formula works, why Carnegie was so successful at what he did, and much more!

In This Episode:

[02:40] - Alex talks about the three critical insights that you'll learn all about in today's episode.

[03:31] - We learn a basic biography of Dale Carnegie, the author of How to Win Friends & Influence People.

[04:45] - Alex continues the story of Carnegie, talking about the high school assemblies that he attended.

[06:08] - After college, Carnegie took a job as a traveling salesman. Alex explores the next steps of Carnegie's life.

[07:49] - Alex talks about why Carnegie's classes were an immediate success.

[09:10] - We learn that Carnegie spent the next two decades gradually refining his curriculum to meet the needs of his students.

[10:04] - Alex talks about where the title of Carnegie's famous book came from.

[11:15] - Any time Alex is feeling low or in a rut with his business or mindset, he watches biographies of successful people.

[12:10] - What was the magic formula that Carnegie taught thousands, and now millions know?

[13:12] - Alex explores one of the biggest challenges that he has with many TED Talks.

[14:22] - We hear a story about two speakers of antiquity.

[15:03] - Here's the Alexism for today's episode: you can't be 100% committed sometimes.

[15:42] - Alex goes through a quick review of the insights that he has explored throughout this episode.

[16:54] - Please head over to this link, where you can type in your biggest takeaway from this episode as a review, as well as rate the episode.

[17:58] - In honor of this 15th episode, you're welcome to a completely free copy of Alex's book Alexisms! Why pay for it when you can get it for free? To learn how to get yours, tune into this episode!

Links and Resources:

Skipio - where mass business texting gets personal!