A podcast about what we wear, who we are, and the deep journey of becoming — in life, in business, and in style.
Each episode opens up inspiring, honest conversations with creatives, entrepreneurs and icons about their relationship with themselves, their worlds, and personal style.
We explore what it really takes to embody who we are — in our wardrobes, our work and our sense of self.
This is not about trends. It’s about truth.
We go beyond the surface — into the heart of identity, visibility, creativity, and the often messy but beautiful path of building a life and business that we love.
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Données mises à jour le 25/09/2026
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S2/ EP 8: S2/Ep8 How to take control of your style with Indyx founder Yidi Campbell
Saison 2 · Épisode 8
mercredi 15 avril 2026 • Durée 41:11
n today’s fast-paced world, many of us find ourselves overwhelmed by choices in our wardrobes, often leading to frustration and indecision. You might stand in front of your closet, surrounded by clothes, yet feel like you have nothing to wear. In this blog post, we’ll explore how technology can help you rediscover your style and organize your wardrobe effectively, drawing insights from Yidi Campbell, the founder of Index, a digital wardrobe app.
Discover how to redefine your style and wardrobe efficiency with Yidi Campbell’s insights on digital solutions.
Perfect for anyone looking to take control of their style.
Technology can significantly enhance our relationship with our wardrobes. By leveraging tools like Indyx, we can move past the overwhelm and truly enjoy fashion as a means of self-expression. Want to dive deeper into this topic?
Check out the full conversation with Yidi Campbell here:
About Yidi Campbell
Yidi Campbell has spent her career in the fashion industry, from investment banking for retailers to leading innovative projects that change how we view our wardrobes. She founded Index to tackle the common struggle of wardrobe management, bringing technology and style together in a unique platform.
Key Takeaways
- Yidi’s personal lessons on her style and relationship with her wardrobe.
- Yidi’s entrepreneurial journey and what she has learnt about running a fashion tech business.
- The challenges we face in the modern world with dressing and how Indyx can support it’s users to navigate them.
- How intentional dressing is available to us all, we cover ways to be more present.
- Understanding your wardrobe can lead to smarter purchasing decisions, data can help us drive decisions.
- Celebrate your unique style and express it confidently.
Loulou is a Style Coach who helps women worldwide uncover their style and build a wardrobe that supports their life, confidence, and ambition.
She uses a unique approach to help you identify your style words. This taps into your authentic style, helps you feel at peace with your body, and defines the energy you want to embody in your future.
S2 / Ep 7 with Sarah Haran: Taking the leap: From Tech to Handbag Design
Saison 2 · Épisode 7
mercredi 14 janvier 2026 • Durée 38:40
In this episode of the Loulou Storey podcast, host Loulou Storey interviews Sarah Haran, a successful handbag designer who transitioned from a tech career to the fashion industry. They discuss Sarah's journey, the unique selling proposition of her bags, the challenges of balancing motherhood and entrepreneurship, and her vision for the future of her brand. The conversation highlights the importance of personal style, resilience in business, and the evolving landscape of women's role in entrepreneurship.
S2 / Ep 6: The Journey From Retail Icon to Entrepreneur with Barbara Horspool
Saison 2 · Épisode 6
mercredi 7 janvier 2026 • Durée 44:14
In this episode of the Loulou Storey podcast, Loulou Storey interviews Retail Icon Barbara Horspool, former Head of Buying for the 'The White Company' and now founder of new fashion brand 'Mamu'
They discuss Barbara's journey from working at The White Company to launching her own brand focused on 'restwear'—comfortable yet stylish clothing for women.
Barbara shares insights from her extensive experience in the retail industry, emphasizing the importance of understanding customer needs, the evolution of personal style, and the significance of comfort in fashion.
The conversation highlights the challenges and joys of entrepreneurship in the fashion world, as well as the empowering message behind Mamu's mission to 'celebrate rest'.
Loulou is a Style Coach who helps women worldwide uncover their style and build a wardrobe that supports their life, confidence, and ambition.
She uses a unique approach to help you identify your style words. This taps into your authentic style, helps you feel at peace with your body, and defines the energy you want to embody in your future.
S2 / Ep 5: How to reduce bloating and befriend your body
Saison 2 · Épisode 5
mercredi 3 décembre 2025 • Durée 47:01
In this episode of the Loulou Storey podcast, Loulou Storey engages in a deep conversation with
Natalie shares her journey from a corporate career to nutritional therapy, highlighting the confusion many face regarding eating well and being comfortable in our bodies.
Highlighting the importance of understanding the connection between food, lifestyle, and self-care.
Loulou and Natalie explore the comparisons between style and nutrition, highlighting how both require mindfulness and intentionality to truly reflect one’s identity and support overall health.
The discussion covers practical tips for reconnecting with food, of reducing bloating and the psychological aspects of eating.
They also address the impact of diet medication on health and the importance of self-compassion in personal growth.
Natalie discusses her journey of style, emphasising the importance of understanding personal style words and how they impact self-care and well-being.
- Holistic health encompasses more than just diet; it includes lifestyle and mindset.
- Many people feel lost and confused about nutrition due to conflicting information.
- Food serves as a toolkit for the body, providing essential nutrients and communication.
- Reconnecting with food can enhance self-awareness and gratitude.
- Whole foods should form the basis of a healthy diet, minimizing processed foods.
- Body image issues often stem from dietary habits and societal pressures.
S2 / Ep4: How to Embody Elegance with The Elegant Stylist
Saison 2 · Épisode 4
mercredi 26 novembre 2025 • Durée 43:22
In this episode of the Loulou Storey podcast, host Loulou Storey engages in a heartfelt conversation with stylist Jordan Trent, known as the Elegant Stylist.
They explore the journey of self-expression through fashion, discussing how personal style evolves over time and the importance of embracing one's identity.
Jordan shares her experiences of finding elegance from within, the mindset required to embody it, and how styling can serve as a form of therapy.
The conversation also touches on the significance of wearing what you love, curating a unique wardrobe, and the value of vintage and independent brands.
As Jordan approaches her 60th birthday, she reflects on her aspirations and the impact of her community of women.
Takeaways
Self-expression is a journey that evolves over time.
Personal style often begins with childhood inspirations.
Embracing boldness in fashion can lead to self-discovery.
Elegance is a mindset that comes from within.
How you present yourself affects how others perceive you.
Styling can be therapeutic and transformative.
Women often lose their sense of style during life transitions.
Curating a unique wardrobe involves supporting independent brands.
Vintage pieces carry personal history and individuality.
The importance of wearing what you love every day.
S2/Ep 3: Meet the Makers - the female - led brands to know about
Saison 2 · Épisode 3
mercredi 19 novembre 2025 • Durée 16:58
This episode is an amazing opportunity to meet female founded independent brands.
Loulou Storey interviews up-and-coming brands at the Spirit of Christmas event that are going to help solve problems in your wardrobe.
Discover their unique stories and offerings of brands like Harry Rocks Jewellery, Only just launched Mamu, wildly successful Donna May Makeup, T-shirt brand Livotte, and Sustainable PJ brand Miyama.
Loulou is passionate that where we can we shop independently and find the brands that align with our values and support these amazing women in the process.
S2 / Ep 2: How to go from lost to style confident : Fiona's Style Journey"
Saison 2 · Épisode 2
mercredi 12 novembre 2025 • Durée 42:07
It’s all very well speaking to women who have natural style confidence but what about the people who have to work at it?
In this conversation, Loulou speaks with her International Finance Business Owner Fiona where they discuss Fiona’s journey of understanding personal style.
Fiona explains how she now has a completely new approach to dressing and what it’s like to go from caring what others thing to dressing for yourself.
They cover the challenges she had before working on her style and how working with Loulou changed things for her.
Taking her from feeling of being an observer of style to launching her on instagram focusing on style.
Fiona has a demanding job in international finance which her clothes need to support. She tells us how her clothes have helped support her confidence in a man’s world as well as the surprising impact getting dressing for everyday dog walking has had on her life.
Throughout the call we reflect on the lessons learned from her journey working with me so that you can implement these strategies, mindsets and habits for yourself.
If you are struggling with style making sense then this is for you!
Loulou is a Style Coach who helps women worldwide uncover their style and build a wardrobe that supports their life, confidence, and ambition.
S2/Ep 1: How to have resilience in the fashion industry with Ally Cappelino
Saison 2 · Épisode 1
mercredi 5 novembre 2025 • Durée 35:13
In this episode of the Loulou Storey podcast, host Loulou Storey engages in a captivating conversation with renowned bag designer Alison Lloyd, known for her brand Ally Capellino.
They explore the intersection of style and self-expression, discussing the evolution of fashion, the importance of authenticity, and the creative journey of designing timeless pieces.
Alison shares insights into her design philosophy, the challenges and triumphs of her career, and the enduring appeal of her bags.
The episode delves into personal stories, the role of creativity in everyday life, and the balance between innovation and tradition.
Loulou is a Style Coach who works with women all around the world to help them uncover their style and build a wardrobe that supports their life, confidence and ambition.
She has a unique modality that helps you identify your style words, which works to truly tap into your authentic style, help you feel at peace with your body and define the energy that you want to step into for your future.
In the 8th episode of ‘Where Style meets Soul’ Loulou Storey engages in a heartfelt and honest conversation with Fashion Designer Eleanor Turner.
Eleanor shares her journey from a young girl inspired by fashion to designing for some of the biggest US brands (JCrew, Tommy Hilfiger and Tory Birch) to founding her own brand, now the hugely successful brand Argent, and later transitioning to her current sustainable T-shirt brand The Big Favorite.
The episode explores the intersection of fashion, self-expression, and spirituality.
The discussion delves into the importance of intuition, authenticity, and the emotional connection to clothing, emphasising how these elements contribute to our personal growth and empowerment.
Takeaways
Fashion has been a significant part of Eleanor’s life since childhood.
A pivotal moment for Eleanor was seeing Sarah Jessica Parker in a Gap sweater.
Eleanor’s journey to becoming a designer was influenced by her early experiences and intuition.
Trusting one’s gut feeling is crucial in navigating career choices.
The importance of accessible fashion for self-expression is a core belief for Eleanor.
Eleanor emphasizes the need for functional clothing that empowers women.
Spirituality plays a significant role in Eleanor’s creative process.
Listening to one’s intuition can lead to more optimized life choices.
Eleanor encourages others to embrace their individuality and not fear being different.
The conversation highlights the connection between clothing, spirituality, and personal identity.
In this episode of the Loulou Storey podcast host Loulou speaks with stylist and journalist Anna Berkeley about her extensive career in fashion, the launch of her Think Shape app, and the importance of understanding body shapes and proportions.
They discuss the challenges women face in finding their personal style, the entrepreneurial journey of creating a tech-based solution for fashion, and the evolving relationship with self-identity as one ages.
Anna shares her insights on common fashion and body mistakes, what she is loving in fashion at the moment and her future plans for herself and the app.
The conversation emphasises the need for empowerment and self-acceptance in fashion.
Takeaways
- Nine out of ten women don't know their body shape.
- Understanding proportions is crucial for dressing well.
- The Think Shape app renames body shapes after Greek goddesses.
- Fashion should empower women, not make them feel ashamed.
- Body shape can change due to various life stages.
- Mistakes in fashion can lead to valuable learning experiences.
- Fashion is a personal development tool.
- It's important to embrace individual body differences.
- The entrepreneurial journey can be challenging but rewarding.
- Comfort in clothing is essential for confidence.
Loulou is a Style Coach who helps women worldwide uncover their style and build a wardrobe that supports their life, confidence, and ambition.
She uses a unique approach to help you identify your style words. This taps into your authentic style, helps you feel at peace with your body, and defines the energy you want to embody in your future.
Loulou is a Style Coach who helps women worldwide uncover their style and build a wardrobe that supports their life, confidence, and ambition.
She uses a unique approach to help you identify your style words. This taps into your authentic style, helps you feel at peace with your body, and defines the energy you want to embody in your future.
Harry Rocks - a jewellery brand known for its unique cool designs. Discover them here
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DISCOVER LOULOU STOREY:
Loulou is a Style Coach who helps women worldwide uncover their style and build a wardrobe that supports their life, confidence, and ambition.
She uses a unique approach to help you identify your style words. This taps into your authentic style, helps you feel at peace with your body, and defines the energy you want to embody in your future.
She uses a unique approach to help you identify your style words. This taps into your authentic style, helps you feel at peace with your body, and defines the energy you want to embody in your future.
Loulou is a Style Coach who works with women all around the world to help them uncover their style and build a wardrobe that supports their life, confidence and ambition.
She has a unique modality that helps you identify your style words, which works to truly tap into your authentic style, help you feel at peace with your body and define the energy that you want to step into for your future.
Loulou is a Style Coach who works with women all around the world to help them uncover their style and build a wardrobe that supports their life, confidence and ambition.
She has a unique modality that helps you identify your style words, defining the energy that you want to step into for your future.
Identifying your style words will give you clarity on how to dress and show up.
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