The Law Firm Marketing Minute – Détails, épisodes et analyse

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Too many lawyers are trapped by outdated advice that’s stalling their growth.
We spoke with Molly Hough, founder of JurisConsult Institute, about exposing the pitfalls of "just keeping your head down" and revealing the strategies you need to advance your legal career. Learn how to invest in yourself, build your personal brand, and take proactive steps to ensure your hard work is recognized. Don’t let bad advice hold you back—discover how to turn your potential into tangible success.

Find Molly here: Instagram, LinkedIn, Website

👉Here's what you can expect:

• Learn how outdated advice could be stalling your legal career
• Discover strategies to build your brand and advance in your firm

☝️Your marketing budget will thank you. Create a marketing plan:
Download Your Free Copy Here!

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
📱You can check out the video component by following us here on
Instagram or TikTok

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There is a gap that exists between women and men in the legal industry.
We spoke with Molly Hough, founder of JurisConsult Institute, about the biggest obstacle women face in the legal industry. There is quite clearly a gap in the amount of women partners, first and foremost. Why is this? Well, we discussed what could be the biggest reason for that!

Find Molly here: Instagram, LinkedIn, Website

👉Here's what you can expect:

• What the biggest obstacle for women in law is
• Why this may be a reason for the gap

☝️Your marketing budget will thank you. Create a marketing plan:
Download Your Free Copy Here!

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
📱You can check out the video component by following us here on
Instagram or TikTok

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Your law firm should have a financial plan for the year. How do you get somewhere if you don't know how to get there?
We spoke with Ryan Kimler of Net Profit CFO about the 3 big financial numbers that law firm owners need to know. In fact, these should be the questions answered in order to build out a strong financial plan for your law firm.

Find Ryan here: www.netprofitcfo.com      

👉Here's what you can expect:

• 3 big financial numbers that can make or break your law firm
• Why your law firm needs to have a financial plan

☝️Want to start your own podcast? We have a guide:
Download Your Free Copy Here!

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
📱You can check out the video component by following us here on
Instagram or TikTok

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Are you tired of marketing campaigns that promise the moon and deliver a handful of dust? I'm John Henson, and in this session of the Law Firm Marketing Minute, I'm unravelling the myth of overnight success in law firm marketing. Expect a frank discussion about the seductive, yet often misleading, siren song of quick fixes in marketing strategies. Instead, I'll guide you through the virtues of patience and the undeniable power of content-driven approaches that ensure sustainable growth for your firm.

Embark on a journey through the nuances of building a marketing strategy tailored for the long haul. I'll reveal how a consistent content creation plan can not only boost your firm's visibility but also attract the perfect clients to your doorstep. You'll find out just how much content is right for your firm's bandwidth and get a glimpse into Spotlight Branding's own marketing triumphs to illustrate the potential of a well-oiled, content-rich campaign. So tune in, and let's reshape your marketing expectations with insights that stand the test of time and set your firm on a path of continual progress.

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Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice lies not solely in the courtroom, but also in the boardroom? Join us as we navigate the often-overlooked territory of law firm management, where your prowess as an attorney is only the beginning.

This episode pulls back the curtain on the essential, yet challenging, balance between practicing law and spearheading your firm's strategic growth. With wisdom from "The E-Myth," we uncover the critical systems and processes that can make or break your practice's future. It's time to shift gears and start wearing your entrepreneurial hat with as much diligence as your legal robes. So, if you're ready to elevate your firm beyond the scales of justice, Marc's insights will be your gavel.

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Battling weathering storms in Charlotte, I've come to understand the unpredictability life throws at us. As we reach episode 400, I'm back to share the journey, offering not just marketing strategies but also a candid look into the often-overlooked world of mental health within the legal industry. Join me, John Hinson, in a discussion that moves beyond standard cheerleading for positivity, as we explore finding balance and contentment amidst the pressures of defining happiness and success.

This episode promises insights into both the professional and personal realms. As someone who navigates my own mental health challenges, I'll be shedding light on the importance of addressing mental well-being, particularly in high-pressure environments like law. Expect a realistic perspective on emotional health that resonates with anyone in the legal profession seeking a more sustainable approach to their career and life. There's no guest this time—just me, you, and a conversation that could alter the way we approach our daily struggles.

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Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing.

Join us for this Best Of LFMM episode!

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Ever wondered why your law firm's inbox efforts seem to be hitting a wall? This week, I'm tackling the common misconceptions and hesitations surrounding email marketing, and I'm here to tell you—you might just be your own biggest obstacle. With wisdom straight from the PodFest conference, I'm breaking down why email campaigns are not just surviving, but thriving, and what that means for your legal content marketing strategy.

Listen up as I dig into the actionable insights from our latest trends report, showing a promising uptick in law firms successfully wielding the power of email marketing. Whether you're a solo practitioner or part of a small firm, this episode is packed with no-nonsense advice to help you connect with your audience and ramp up your firm’s visibility. So, buckle up for a dose of reality and some serious marketing talk that will change the way you view your email list.

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Ever been tempted by the siren call of instant social media popularity? Today, the Law Firm Marketing Minute is shaking things up with an invaluable lesson from our very own social media guru, SMike. He dives headfirst into the perilous waters of buying fake followers and likes, exposing the hidden rocks below the surface that could sink your brand's reputation. If you've ever wondered about the real value of those too-good-to-be-true shortcuts to fame, SMike's candid revelations will set the record straight.

Join us as we strip away the veneer of artificial engagement to reveal the core truths of authentic social media growth. SMike doesn't just share his expertise; he pulls from his own experiences to demonstrate why purchasing fake followers is a one-way ticket to Nowheresville when it comes to meaningful ROI. He lays out the dire consequences of this risky strategy and provides a roadmap to cultivating a legitimate online community that actively contributes to your firm's success. Tune in for a session loaded with no-nonsense advice, and discover how to honor your brand's integrity while navigating the social media landscape.

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Are your referral numbers as high as they could be, or are you missing out on a goldmine of potential business? We discuss how a majority of firms earn less than half their business from referrals and explore actionable methods to boost those numbers.