The Landscaper's Guide to Modern Sales & Marketing – Détails, épisodes et analyse

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The Landscaper's Guide to Modern Sales & Marketing

Jack Jostes

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 329

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

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https://landscapersguide.com/podcast/
341 partages
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http://www.ramblinjackson.com/podcast/
171 partages

https://www.linkedin.com/in/jackjostes/
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Marketing Through the Downturn: How Alterra Keeps Growing in a Competitive Texas Market

Épisode 297

vendredi 14 novembre 2025 • Durée 26:00

In today’s episode, Jack sits down with Jeff Riddle, founder of Alterra Landscape Design in Dallas, to talk about what it really takes to keep a landscape company growing—even when the market softens. Jeff shares how Dallas is seeing more competition than ever before, why lead volume has dipped, and the surprising reasons many landscape firms are feeling anxious even in a still-healthy market. Yet instead of cutting back, Jeff explains why Alterra has intentionally increased marketing investment, upgraded their website, and leaned into long-term branding strategies.

You’ll also hear how video, reviews, deep content, and boots-on-the-ground storytelling help Alterra stand out in a market with 75% more competitors than two decades ago. From navigating AI-driven search to using ChatGPT for content creation, Jeff offers practical, real-world lessons landscape companies can apply right now.

You’ll Learn:

Why cutting marketing in a downturn is a costly mistake
How long-term marketing investments “harvest” results years later
What landscape companies need to know about AI-driven search
Why deep content, reviews, and video outperform competitors
How Alterra creates steady demand in an oversaturated market

Connect With Today's Guest:
🌳 Alterra Landscape Design: https://alterradesignllc.com/
👤 Connect with Jeffery Riddle: https://www.linkedin.com/in/jefferyriddle/
🏢 Company Instagram: https://www.instagram.com/alterradesignllc/
📘 Company Facebook: https://www.facebook.com/rockmygarden

🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/
🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox
📅 See upcoming live and virtual events:
https://landscapersguide.com/events

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From Office Manager to $50 Million in Sales: The Rise of Snow Systems’ Stacey Hinson

Épisode 296

vendredi 7 novembre 2025 • Durée 19:04

In this episode of The Landscaper’s Guide, Jack Jostes interviews Stacey Hinson, Director of Sales at Snow Systems, one of the nation’s leading commercial snow removal companies. Stacey shares her inspiring journey from starting as an office manager to selling over $50 million in commercial snow contracts while helping grow Snow Systems from a Chicago-based operation to a national service provider in 44 states.

You’ll hear how Stacey earned credibility as one of the few female sales leaders in the snow industry, how she leads with honesty and communication, and why building long-term client relationships beats chasing new bids every winter. This episode is a must-listen for snow and landscape business owners looking to strengthen sales, trust, and retention.

You’ll Learn:

How Stacey built trust in a male-dominated industry
Why honesty and communication close more long-term contracts
The sales principles behind $50 million in snow revenue
How Snow Systems scaled from local to national operations
Tips for retaining customers year after year

Guest Contact:
🌳 Snow Systems: https://www.snowsystems.com
👤 Connect with Stacey Hinson: https://www.linkedin.com/in/stacey-hinson-39440957
📧 stacey.hinson@snowsystems.com
📞 (847) 808-7800
🏢 Instagram: https://www.instagram.com/snow_systems_nationwide/
📘 Facebook: https://www.facebook.com/snowsystems

🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/
🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events:

EOS, Google Reviews, and Time Freedom: Scaling a Family Landscape Company with Jeremy Miller

Épisode 288

vendredi 12 septembre 2025 • Durée 24:52

What keeps a landscape company strong after six decades, and what has to change to keep growing?

In this episode of The Landscaper’s Guide, Jack Jostes visits Grand Rapids to talk with Jeremy Miller, owner of Miller Landscape, as the company approaches 60 years in business. Jeremy shares how a family-first culture, EOS, and clear roles helped the team move past a revenue plateau and build a scalable company where people can grow without burning out.

You’ll discover:

How “Do What We Say We Will Do” shows up in hiring, operations, and customer experience
Why EOS, role clarity, and a smaller leadership team reduced conflict and improved accountability
The scorecard metrics Miller Landscape watches weekly, including Google Reviews, and why reviews now drive buying decisions
How a 10-year VTO to $20M, plus a focus on time, guides decisions and protects family life

Whether you are running a $2M shop or building past $10M, you will hear practical ways to scale profitably while keeping your team and family front and center.

Show Notes:

Watch the full episode + see the transcript: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Check out Miller Landscape: https://www.millerlandscape.com/

See upcoming live and virtual events: https://landscapersguide.com/events

How Terry Shaffer Increased Employee Hiring Rates from 10% to 40% with Ramblin Jackson

Épisode 196

vendredi 8 décembre 2023 • Durée 11:44

In today’s podcast episode, Jack Jostes discusses the challenges of recruiting employees with Terry Shaffer of Summit Lawn & Landscape and how Ramblin Jackson helped Terry improve his employee interview attendance rate and fill his staff using strategies from Ramblin Jackson's Ultimate Recruiting Package.

Listen to the full episode to hear:

The importance of pre-qualifying potential employees to save time & resources
How to streamline the recruitment process through website updates & better job descriptions
The benefits of using Team Engine, a recruiting software that helps manage applicants and improve engagement.
Why it’s important to try new technologies to improve your recruiting efforts

Show Notes:

Register for the webinar: Real Recruiting Case Studies: What’s Working NOW for Landscapers: https://landscapersguide.com/real-recruiting-case-studies-what-works-for-landscapers-now/

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Book your free 15 min Marketing Brainstorm: https://landscapersguide.com/brainstorm

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The #1 Sales & Marketing Question Landscape Companies MUST Answer Before End Of The Year

Épisode 195

vendredi 1 décembre 2023 • Durée 28:50

In this week’s podcast episode, Jack Jostes discusses the importance of identifying your Hell Yes Customer for your snow and landscape company.

Listen to the full episode to:

Understand who your Hell Yes Customer is and why they should choose your company over others
Download the Hell Yes Customer worksheet to help you clarify your target customer and offers
Hear examples of unique selling positions that can set your company apart from the competition
Understand the importance of alignment among team members in defining your Hell Yes Customer

Show Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Book your Free 15-Minute Brainstorm Call: https://landscapersguide.com/brainstorm

Listen to The Landscaper's Guide to Sales and Marketing in the New Economy: https://landscapersguide.com/the-landscapers-guide-to-sales-and-marketing-in-a-normal-economy/

Download your Hell Yes Customer Worksheet Here

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5 Growth Hurdles Between $0 and $10M For Landscape Companies with Mike Callahan

Épisode 194

vendredi 24 novembre 2023 • Durée 38:14

In this podcast episode, Jack Jostes interviews Mike Callahan, CEO and founder of Simple Growth, about the five key hurdles that landscape companies face on their path to $10 million in revenue.

They uncover those 5 hurdles and share tips for overcoming them. Listen to the full episode to hear:

How a scorecard can help you retain A Players on your team
A simple concept called the Big Three
How to create simple, scalable service offerings
The significance of financial clarity
How to incentivize employees based on productivity & profitability

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Connect with Mike Callahan on LinkedIn: https://www.linkedin.com/in/simeplegrowth/

Check out Simple Growth online: https://www.simplegrowthsystems.com/

How to Automate Your Landscaping Sales Process & Avoid Business Owner Burnout: https://landscapersguide.com/how-to-automate-your-landscaping-sales-process-and-avoid-business-owner-burnout/

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Elk Camp Adventures: Business Lessons From The Flat Tops of Colorado

Épisode 193

vendredi 17 novembre 2023 • Durée 29:20

Today Jack Jostes takes you behind the scenes of his annual Elk Hunting Experience in the mountains of Colorado with one of his clients. Even if you’re not a hunter, check out today's podcast to hear a story of adventure and four wheel drive in the high country of Colorado. The holidays are quickly approaching, and he also gives a gift suggestion that every outdoor enthusiast will appreciate and enjoy.

Listen to today’s episode to discover:

The exciting story of Jack’s successful cow elk harvest
How an annual goal can motivate you throughout the year to do your best work
Why you should always be prepared to bargain (especially when you’re low on gasoline)
A lesson in why it’s important to keep going, even when you want to quit
Jack’s most useful and favorite piece of outdoor equipment that every outdoor enthusiast needs in their backpack

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Schedule your free 15-minute Marketing Brainstorm Call: https://landscapersguide.com/brainstorm

Join us for our upcoming webinar: Brand Your Sales Process to Get the Owner OUT of Sales: https://landscapersguide.com/events

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Revealed: Results from the 2023 Snow & Landscape Sales Survey

Épisode 192

vendredi 10 novembre 2023 • Durée 36:18

The results are in…and in this episode of The Landscaper's Guide Podcast, Jack Jostes discusses the highlights of the 2023 Snow & Landscape Sales Survey. The survey, which interviewed nearly 200 companies in the snow and landscape industry, covers topics such as sales close rates, marketing budgets, and the most effective marketing strategies.

Watch today’s episode to gain more insight on how landscape companies across the United States are growing their business and use these results to create a marketing plan that will help you accelerate your company growth in 2024.

In this episode, you’ll discover:

The number one marketing strategy used by landscapers across the country
The connection between your annual marketing budget and annual revenue
How much other landscape companies in your region are spending on marketing
The biggest challenge for landscape company owners reported in 2023

Watch the full episode + see the transcript at: https://landscapersguide.com/results-from-the-2023-snow-and-landscape-sales-survey/

Download the results of the Snow & Landscape Sales Survey: https://landscapersguide.com/survey

Book your free 15 minute Brainstorm: https://landscapersguide.com/brainstorm

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

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How to Take Control of Your Time to Serve Customers

Épisode 191

vendredi 3 novembre 2023 • Durée 22:02

In today’s podcast episode, Jack Jostes features Andrew Hardison as the winner of this year’s “What’s Working Now” contest from the 2023 Landscaper’s Summit. Andrew challenges the belief that working 80 hours a week is necessary for success and shares his strategies for taking control of your time and serving customers more effectively.

During his (hilarious & fun) presentation, Andrew shares the importance of:

trusting your team
being selective with projects & choosing Hell Yes Customers
charging for initial consultations
investing in a professionally designed website
continuously learning and growing to be a better leader

Purchase a digital replay of the 2023 Landscaper’s Summit: http://landscapersummit.com

Join us for an upcoming virtual webinar: https://landscapersguide.com/events

Watch the full episode + see the transcript at: https://landscapersguide.com/how-to-take-control-of-your-time-to-serve-customers/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

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7 Ways Your Marketing Is Spooking Away Potential Landscape Customers This Halloween

Épisode 190

vendredi 27 octobre 2023 • Durée 14:14

In this episode of the Landscaper's Guide Podcast, and in honor of Halloween, Jack Jostes discusses 7 things that may be scaring potential customers away from working with your snow & landscape company.

WARNING: if you don’t like terrible puns and dad jokes…do not watch today’s episode.

Today Jack talks about how:

Old, low-quality website photos make your company look outdated
Lack of response to negative Google reviews is bad for your online reputation
Fake reviews on Facebook mislead prospects who are researching your brand (and what to do about them)
Unprofessional social media content can spook potential customers
Effective SEO for top Google rankings helps you get seen & hired by more Hell Yes Customers

Watch the full episode + see the transcript at: https://landscapersguide.com/7-ways-your-marketing-is-spooking-away-potential-landscape-customers-this-halloween/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Book your free 15 minute Brainstorm call here: https://landscapersguide.com/brainstorm

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The Landscaper's Guide to Modern Sales & Marketing – Détails, épisodes et analyse

Détails du podcast

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Podcasts Similaires Basées sur le Contenu

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