The How of Business - How to start, run, grow and exit a small business. – Détails, épisodes et analyse

Accounting and tax considerations for small business with Jessica Zoraida, the Founder and CEO of Big Picture Results.

Show Notes Page: https://www.thehowofbusiness.com/535-jessica-zoraida-accounting-tax/

Jessica shares her inspirational journey and tax and accounting tips and guidance for small business owners.

Jessica Zoraida is an entrepreneur, speaker investor in women and person-of-color owned companies, and the CEO of Big Picture Results Inc., an Accounting and Tax company that helps small to mid-sized businesses bring more to the bottom line.

Over the past 25 years, Jessica has learned hands-on best practices across Corporate Banking, Government and Small Business.

Question topics addressed in this episode include:

What are your recommendations for small business owners as to when and how to leverage the knowledge and expertise of a Bookkeeper and CPA?
When should I hire a bookkeeper or CPA for my small business?
What should I expect from a good CPA firm?
How do I find a CPA for my small business?
When should a small business owner consider engaging a Fractional CFO?
What are one or two common mistakes small business owners make that keep them from being able to potentially realize tax savings?
What’s a common mistake small business owners make that could potentially result in getting in trouble with the IRS?
If my small business financials are a mess, where should I start?

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

You need a Marketing Strategy before you spend on marketing or advertisement for your small business.

Show Notes Page: https://www.thehowofbusiness.com/534-before-you-spend-on-marketing/

Henry Lopez, host of The How of Business podcast for small business, shares his tips and guidance on how to develop an effective marketing strategy before you spend any money, or any more money, on marketing or advertisement.

The primary goal of marketing is to generate interest in a company's products or services, attract new customers, retain existing ones, and ultimately drive sales and profitability. Marketing helps businesses understand their customers, build strong brands, and create value both for the company and its customers.

This episode highlights the 7 components of an effective marketing strategy for your business:

1. Define Your Avatar or Ideal Client.
2. Understand their Pains or Aspirations (that you can help them with).
3. Describe the transformation you will help them achieve.
4. Explain how your product or service will help them.
5. Develop your Branding.
6. Create and execute a Marketing Plan.
7. Measure performance and adjust.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Managing perfectionism in the small business workplace with Greg Chasson.

Show Notes Page: https://www.thehowofbusiness.com/525-greg-chasson-managing-perfectionism/

How do we understand and mitigate the negative impacts of perfectionism, including burnout and staff turnover?

How do you increase productivity by overcoming perfectionism in your small business workplace?

Greg is the author of “Flawed: Why Perfectionism is a Challenge for Management.”

Dr. Greg Chasson, PhD, ABPP, is an international keynote speaker, esteemed psychologist, board-certified cognitive-behavioral therapist, researcher, and educator.

He’s an Associate Professor at the University of Chicago in the Department of Psychiatry and Behavioral Neuroscience, where he’s also the Director of Behavioral Interventions of the Obsessive-Compulsive & Related Disorders Clinic.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Attract, interview, and grow your small business dream team with entrepreneur Andrea Hoffer. Andrea shares her experiences and expertise on the topic of Hiring. She shares her proven strategies and a proactive approach to hiring, so you can hire the best people possible for your small business. She started her career in higher education and shares the story of her early career and transition to owning her first franchise business. Andrea knows that great small businesses are built on strong teams. That's why she founded AHA! Recruiting Experts, a company dedicated to helping small business owners attract and retain the best people for their companies so they can focus solely on what really matters - growing their small business. Andrea is a businesswoman with over three decades of experience. She's managed hundreds of employees and knows first-hand the everyday challenges of motivating a team, exceeding customer expectations, and meeting business and revenue goals. As a small business owner, she struggled with high turnover and lack of good candidates.  After some research into hiring best practices from around the world - including a lot of trial and error - she perfected a hiring process that gets results. Andrea is the host of the “Home Run Hiring” podcast, and the author of “Hire Higher – how to attract, interview, and grow your dream”.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to develop and maintain a successful culture, and how can it help us grow a small business. What are the benefits of developing a great culture in our small businesses, and how do we establish and nurture our company culture? Host Henry Lopez is joined by David Begin and Matt Brunk to discuss how to establish and maintain a great culture in our small business. They also introduce the 5 Elements of great Culture.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Sales strategies for small business owners with sales and marketing advisor Ryan Dohrn. Ryan shares his experiences and tips on how to improve your sales capabilities and skills, so that you can grow your small business. If your small business depends on any type of selling activities to get people to buy from you, then this episode is for you! Ryan is the author of “Selling Forward: Pandemic Tested Sales Strategies for Success.”

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to perform in a state of distraction-free concentration that pushes your cognitive [thinking, reasoning, or remembering] capabilities to their limit. These efforts create new value, improve your skill, and allow you to do deep work to grow your small business. David Begin and Henry Lopez discuss the practice and habit of concentrated time blocks of focused work, which is critical to completing valuable work and yet becoming increasingly rare in our current lives. You may call this Time Blocking, or Time Boxing, although it’s not just about time management. You may also refer to it as Focus Time or as Call Newport named it: Deep Work. We will discuss just a few of the key points of the book “Deep Work” by Cal Newport – we encourage you to read this book to learn more about this important topic.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Tips and advice for starting and growing a small business, based on Mike’s 23+ years of entrepreneurship experience and co-founding Biggby Coffee. Michael J. McFall is the Co-Founder and Co-CEO of Biggby Coffee - a fast-growing $200-million-dollar coffee franchise with 300+ locations across the Midwest - and the author of “Grind: A No-BS Approach to Take Your Business from Concept to Cash Flow”.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Start and grow a side-hustle small business - a business that you start on the side, while you keep your day job - with entrepreneur Nick Loper. Nick is an expert on side-hustles, and he is with me today to share his experiences and advice on starting a successful side-hustle small business. Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Avoiding the Partnership or Founder Disputes that can ruin your small business with attorney David Siegel. David is a partner at Grellas Shah, LLC - a full-service boutique law firm, with a focus on startups, technology, and venture law, as well as complex business litigation. David is an accomplished startup lawyer and litigator who has extensive experience in handling a broad range of corporate, transactional, and intellectual property matters, including work on multi-million-dollar financings and acquisitions, all in addition to having a deep expertise in handling complex intellectual property, corporate, and commercial litigation matters. If you will have partners in your small business, it's critical that you consider, discuss, and define how you will work together in a legal Partnership or Operating Agreement. It's important to consider all the different possible scenarios that may arise in the future that might impact your small business. You must consult with an attorney to help you create your partnership or operating agreement.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.