The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.
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Données mises à jour le 23/09/2026
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Servant Leadership: Why Leaders Who Serve Their Teams Get Better Results
mardi 22 septembre 2026 • Durée 28:05
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
Leadership is more than hitting targets. Greg Aden, Owner/Founder of Aden Leadership, explains why lasting leadership depends on serving the people who follow you and helping them take ownership of shared goals. Drawing from decades in hospitality, financial services, and executive coaching, Greg shares practical ways to create alignment, build accountability, and approach difficult conversations with courage. His advice gives higher education leaders a clear place to begin: stay curious, prepare well, honor your word, and make time for people.
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What We Cover in This Episode
🔘 How servant leadership shifts the focus from personal performance to team success
🔘 Why alignment and communication must come before accountability
🔘 Why leaders must model the accountability they expect from others
🔘 How agreements create clearer commitments than unspoken expectations
🔘 A practical framework for preparing for courageous conversations
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Episode Highlights
01:45 - Why success and leadership are not the same thing
04:41 - Making time for people when teams are stretched thin
06:28 - Why alignment must come before accountability
09:12 - The difference between expectations and agreements
14:52 - How to prepare for a courageous conversation
21:05 - Integrity, accountability, and honoring your word
23:07 - Curiosity and empathy as practical leadership tools
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NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
The Higher Ed Marketer Podcast is powered by Caylor Solutions, your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
Meet Paul Bross: The Host of a Brand New Podcast Coming to The Higher Ed Marketer Network
mardi 15 septembre 2026 • Durée 30:11
How do you build a higher ed creative team that produces great work without burning out the people behind it? Paul Bross, Director of Creative Operations at Oklahoma Baptist University and brand-new host of The Higher Ed Creative Podcast, shares what he’s learned moving from filmmaking and television into higher education creative leadership. Paul explores how clear expectations, protected creative time, and stronger collaboration can help small marketing teams do better work while staying connected to enrollment and institutional goals. He also shares how his team is using AI to reduce administrative tasks, why higher ed creatives need greater support, and the vision behind The Higher Ed Creative, a new podcast for the photographers, videographers, social media professionals, and other makers shaping higher education.
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What We Cover in This Episode
🔘How Higher Ed creative teams can align requests, expectations, scope, and institutional strategy.
🔘Ways leaders can protect creative time and reduce burnout on small marketing teams
🔘How AI can reduce administrative tasks so creative professionals have more time to create.
🔘Why we are launching The Higher Ed Creative Podcast
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Episode Highlights
04:59 – Moving from content creator to leading a higher ed Creative Studio
08:06 – Why good creative work gets lost between concept, approvals, and completion
17:40 – The idea behind The Higher Ed Creative podcast
18:47 – Creative burnout, isolation, and retaining talented higher ed makers
21:38 – What’s on Your Desk? Paul shares the projects currently demanding his team’s attention
24:57 – Using AI to reduce administrative work instead of replacing creativity
Why Higher Ed Leaders Need a Personal Brand on LinkedIn
mardi 8 septembre 2026 • Durée 35:23
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
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A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms, Founder & Principal Consultant at Blue Iris Consulting, shares how presidents, deans, and other higher ed leaders can use LinkedIn to build authentic connections with students, alumni, donors, and industry partners.
Jerra breaks down how to create consistent executive content, capture a leader’s authentic voice, and turn everyday interactions into opportunities that strengthen both personal and institutional visibility.
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What We Cover in This Episode
🔘Why personal leadership content can outperform institutional messaging
🔘How busy executives can build a consistent LinkedIn presence
🔘Ways communications teams can capture a leader’s authentic voice
🔘How to find content opportunities in a leader’s existing calendar
🔘Why executive visibility can support enrollment, advancement, and reputation
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Episode Highlights
06:43 - Starting a LinkedIn strategy with just 20 to 30 minutes a week
09:48 - Finding content opportunities in an executive’s existing calendar
13:11 - Capturing an executive’s authentic voice and using AI to support the process
15:28 - Why a strong LinkedIn profile comes before a posting strategy
18:12 - A practical approach for leaders without a communications team
28:03 - The first steps leaders can take today
A New #1 Bestseller and Season 9 Preview
mardi 1 septembre 2026 • Durée 07:16
This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
Season 9 of The Higher Ed Marketer Podcast starts next week. Zach Coffin previews the guests on deck this fall, including Jeff Selingo, Don Engle, Todd Williams, and Aly Williams and shares two pieces of news: president and author Jamie Caridi's new book The Terra Firma Way just hit #1 on Amazon, and the Higher Ed Marketer Network is adding a new show. Zach also has an invite to the ABHE Marketing & Enrollment Conference, October 6-8 in Orlando.
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What We Cover in This Episode
🔘Jamie Caridi's new #1 Amazon bestseller, The Terra Firma Way
🔘A first look at Season 9's guest lineup
🔘A brand-new podcast joining the Higher Ed Marketer Network this October
🔘Why the ABHE Marketing & Enrollment Conference is built differently, and why spots are limited
🔘Where to catch Bart on the road this fall
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The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
To hear this interview and many more like it, subscribe on
Summer Rewind: AI, Integrity, and the Next Generation of Learners
mardi 25 août 2026 • Durée 55:53
Encore Episode: Originally Aired October 2025
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Artificial intelligence is reshaping higher education and each generation is approaching it differently. AI Mindset’s founder and CEO, Conor Grennan, joined by his Gen Z son, Finn, to explore how AI is influencing academic integrity, workforce readiness, and the way students engage with learning.
Rather than approaching AI with fear or hype, Conor encourages institutions to engage with it from a place of curiosity, conviction, and intentionality. This episode challenges assumptions and offers a hopeful, practical framework for integrating AI into both academic and personal formation.
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Join us as we discuss:
🔘How AI is changing the way we teach, learn, and lead
🔘The role of discipleship in shaping tech ethics
🔘Why Gen Z students expect transparency, not perfection
🔘Creating campus-wide AI literacy with joy and curiosity
🔘Using storytelling to make tech feel less intimidating ___
Inside the Episode
06:14 – What it means to disciple students in the age of AI
08:50 – The danger of seeing AI as “just a tool”
13:22 – How higher ed should position itself as a moral compass
16:09 – The three pillars of AI literacy at NYU Stern
30:03 – Faith, imagination, and the opportunity ahead
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The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
Summer Rewind: Eventful Branding: How to Turn Campus Events into Living Brand Stories
mardi 18 août 2026 • Durée 52:01
Encore Episode: Originally Aired November 2025
___ Every event tells a story, but only the most intentional ones help people feel your brand. At Biola University, Tracey Harrison, who now serves as Senior Advisor to the President, shares how she redefined campus events through a framework called Eventful Branding.. This philosophy turns events from logistical tasks into meaningful, mission-driven experiences that embody the heart of an institution.
Through storytelling, hospitality, and collaboration, universities can design moments that make guests feel seen, valued, and connected to something greater. Drawing from Biola’s innovative approach, this conversation explores how to transform everything from campus tours to groundbreaking ceremonies into living expressions of your brand identity. You’ll learn how to unite marketing and events under one story, foster emotional connection with Gen Z, and build brand belief through authentic, human-centered design.
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Join us as we discuss:
🔘What Eventful Branding means and how to apply it across campus
🔘Creating immersive events that communicate mission through emotion
🔘Why hospitality is a marketing strategy, not just an act of service
🔘Building cross-departmental alignment through shared storytelling
🔘How to surprise and delight students with purpose and creativity
🔘Practical ideas for smaller institutions to elevate their event experience
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Inside the Episode
04:37 – Defining eventful branding and how it came to life at Biola
07:44 – How a film school groundbreaking became a storytelling moment
11:16 – Bringing “unreasonable hospitality” to higher ed
Summer Rewind : Launching a Brand New Website While Being New To Higher Education
mardi 11 août 2026 • Durée 38:10
Encore Episode: Originally Aired March 2026
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What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner, Executive Director of Marketing and Communications at Western Carolina University, shares how his team transformed a confusing, overloaded website into a true digital front door that reflects the student experience and institutional story. This conversation unpacks how thoughtful leadership, trust, and alignment can turn a fragmented digital presence into something purposeful, intuitive, and mission-driven.
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What We Cover in This Episode
🔘 Why “attention is king” in modern higher ed marketing
🔘 Lessons from transitioning into higher ed from the private sector
🔘 Building trust across campus before launching major initiatives
🔘 Navigating website redesigns as change management, not just tech projects
🔘 How to align stakeholders around a student-first digital experience
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Episode Highlights
02:03 – Transitioning into higher ed and culture shock
07:20 – Building trust through presence and authenticity
10:06 – Why the website redesign was necessary
12:00 – The real challenge, people not technology
13:30 – Creating buy-in across campus stakeholders
15:35 – Moving to a student-first website strategy
22:00 – Leadership growth during major transitions
24:30 – Post-launch challenges and holding the line
Enrollment Innovation Before the Funnel: NextGrad Summer Series
mardi 4 août 2026 • Durée 35:28
This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
Enrollment growth rarely comes from one big idea. James Steen, Vice President of Enrollment Management and Marketing at Houston Christian University, shares how HCU grew from 268 freshmen to a trajectory of more than 1,100 by methodically improving every stage of the enrollment funnel. He explains how the university's name change expanded its reach, how direct admission partnerships flip the traditional recruitment process, and why media in local high schools create a new opportunity to build awareness before students ever inquire.
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What We Cover in This Episode
🔘Why sustainable enrollment growth depends on improving hundreds of small details across the funnel
🔘What Houston Christian University learned from changing its name after 60 years
🔘How guaranteed admission partnerships turn qualified high school seniors into applicants
🔘Why in-school media helps institutions reach students before the traditional funnel begins
🔘How to measure brand awareness through applications, conversions, admits, and enrollment
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Episode Highlights
05:10 How HCU grew from 268 freshmen toward a class of more than 1,100
13:40 Why Texas' school phone restrictions made in-school digital billboards more valuable
Why Trust Is Your Enrollment Strategy - NextGrad Summer Series
mardi 28 juillet 2026 • Durée 21:23
This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
As technology continues to transform how students search for colleges, trust has become higher education's greatest competitive advantage. Derek Riordan, Digital Marketing Strategist at Southeast Missouri State University, shares how institutions can build authentic brand influence through strategic storytelling, AI-ready content, and meaningful student experiences that earn confidence long before application season.
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🎧 What We Cover in This Episode
🔘Why trust is becoming the foundation of higher education marketing
🔘How early brand influence shapes enrollment decisions years before students apply
🔘The growing role of AI, SEO, and Answer Engine Optimization in college search
🔘Why storytelling and student outcomes must work together to strengthen enrollment marketing
🔘Practical strategies for creating authentic campaigns that resonate with students, parents, and AI search tools
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🎙️ Episode Highlights
01:10 Why universities must build trust in an AI-driven enrollment environment
11:32 How SEMO is preparing for AI search with SEO-focused content and blogs
What Higher Ed Communications Can Learn From the Newsroom - NextGrad Summer Series
mardi 21 juillet 2026 • Durée 33:45
This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.
NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
Higher education has no shortage of great stories, but too many institutions struggle to tell them in ways that capture attention and build long-term trust.
Dave Murray, Executive Director of Marketing and Communications at Ferris State University, shares how his career as a press secretary and journalist shaped a newsroom mindset that has transformed how Ferris communicates with prospective students, alumni, and the media. From creating one newsworthy story every day to building authentic relationships with reporters, Dave explains why consistent storytelling is one of the most powerful enrollment and reputation strategies an institution can adopt.
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What We Cover in This Episode
🔘Why higher education should think like a newsroom instead of a press office.
🔘How daily storytelling strengthens institutional reputation over time.
🔘The role of photography, human interest, and career outcomes in effective storytelling.
🔘How NextGrad and other marketing channels reinforce earned media and enrollment success.
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Episode Highlights
08:20 The newsroom formula for stories reporters will publish
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NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. ___
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
33:59 – How smaller schools can create big emotional impact
37:58 – Transforming campus visits into emotional brand experiences
46:48 – Building brand belief through meaningful human connection
___
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
___
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
___
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
18:40 Creating motion ads and dedicated landing pages for students walking between classes
22:36 Connecting early brand awareness to application growth and downstream enrollment
24:28 Why more inquiries only matter when conversion and completion rates improve
28:29 Using school-level STEM data to target engineering scholarship campaigns
30:07 Why enrollment leaders must keep testing, measuring, and pivoting
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
___
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
13:55 Creating highly specific content that matches how students search with AI
15:20 Using AI as a productivity tool without sacrificing authentic human connection
25:38 Why authentic student experiences must match institutional marketing promises
27:21 Derek's advice for enrollment marketers, build brand awareness early and create integrated campaigns
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The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
13:55 Why one quality story every day changes institutional visibility
19:10 Building reputation before a crisis happens
22:05 Connecting storytelling, enrollment marketing, and the NextGrad strategy
26:10 Building trusted relationships with local media
29:20 Why the best stories happen outside your office ___
The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.
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