Like it or not - if you're planning 2026 as your year to smash the whole 'making a living from your music thing' - you gotta be thinking about your content and social media strategy.
So we are delighted to share a masterclass from one of the best in the biz - Liam James Ward - CEO of Something Something who have worked with (and this is just a snippet) - Alex Warren, Jennifer Lopez, Lewis Capaldi, Marshmello, Yungblud and more.
This episode is full of ways to get your music - your passion - your art - in front of as many people as possible.
Lock in baby!
LIAM INSTA - â https://www.instagram.com/liamjameswrd/â
OUR INSTA - â â â â â â â â â â â â â https://www.instagram.com/helpingmusicianspod/â â â â â â â â â â â â
Episode Features:
- Liamâs top 3 social priorities for musicians in 2026 - why you need to nurture the fans you already have, stop copying everyone else, and spend money on making better content (not just boosting meh posts).
- A simple mindset shift: community works whether youâve got 10 fans or 10 million, if you build a system that connects people properly.
- The âdonât copy and pasteâ warning: what worked for another artist wonât automatically work for you, so learn the principles, then adapt.
- Identity first, tactics second: if you donât know who you are yet, youâre not ready for âgrowth hacksâ or ad spend.
- Liamâs practical exercise: pay attention to what you naturally love online (not just other musicians) and use that to map your taste and your vibe.
- âConsume consciouslyâ: notice what makes you scroll away, what makes you stay, and what actually grabs your attention.
- Platform strategy made simple: you can focus on one platform if thatâs your bandwidth, but you should still exist on Instagram + TikTok as a minimum so people can find you.
- Nurturing fans in real life: examples of IRL moments that deepen community and create content at the same time (meetups, small fan experiences, travel-together ideas).
- Relatable case studies to watch: Glass Beams, Father Of Peace, South Arcade, and why their content feels like youâre âin on the lore.â
- The truth about âfan pages / burner accountsâ: learn about it all, but do it in a genuine way (no fake accounts, no phone farms), and think multi-channel when it makes sense.
- January planning advice: start with the big peak of your year (single, tour, headline show), then work backwards into monthly and weekly moves.
- Tools and music picks: why direct-to-fan platforms and analytics matter (Substack, Chartmetric, Cobrand).
New episodes every Monday x
