The Growth Marketer | Scale your SaaS…

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E13 – Event Marketing: Crafting Impactful Events That Build Brand Awareness, Grow Community, and Drive Pipeline with Christian Dina, CEO of Tekpon Awards

mardi 20 mai 2025 • Durée 29:12

In this episode, Anand is joined by Cristian Dina, CEO at Tekpon Awards. Cristian has a unique vantage point on how events and awards intersect with brand building, growth, and community — and today, we’re going to explore it all.

Cristian shares key insights, strategies and practical tips on how B2B/SaaS companies should focus on events going forward.

In this episode, we talk about

How should events fit into the overall GTM strategy for a SaaS company?
Are awards/events mainly a branding play or can they also directly influence pipeline?
What are the best ways to measure ROI from events — beyond MQLs and attendance?
How do you attract the right audience rather than just anyone?
What role do awards (like Tekpon Awards) play in building credibility for SaaS brands?
How do you see the future of B2B event marketing evolving with AI and personalisation?

Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.

Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!

Follow me on LinkedIn : ⁠⁠⁠⁠⁠⁠linkedin.com/in/anandnambiar1⁠⁠⁠

Follow Cristan on Linkedin : linkedin.com/in/cristiandinaa

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E12 - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG)

samedi 15 mars 2025 • Durée 12:34

In this episode, we dive into one of the most important topics in SaaS growth - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG).

We talk about:

The pros & cons of PLG and SLG
The challenges companies face with each model
Why some companies fail with PLG
When you should stay away from PLG
How to Balance PLG & SLG (Hybrid Model)

Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.

Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!

Follow me on LinkedIn : ⁠⁠⁠⁠linkedin.com/in/anandnambiar1

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E03 - Employee Advocacy Program

jeudi 8 août 2024 • Durée 07:41

In this episode, we dive into the need to have an Employee advocacy program and how you can build one for your organisation. We will also go through the employee advocacy program that we recently built at Oneflow.

We talk about:

Why we need an Employee Advocacy Program
Ideal Employee Advocacy Program that you can build for your organisation
Best Practices

Some Important Stats/Links:

Company branded posts has a 600% more reach when shared by employees (adding their own perspective to it), compared to posting it from a company handle.
Tools that can help you : Shield.app

Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.

Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!

Follow me on LinkedIn : ⁠linkedin.com/in/anandnambiar1⁠

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E02 - Lean & powerful MarTech can give you the competitive advantage you need

mercredi 7 août 2024 • Durée 16:46

In this episode, we dive into how lean and efficient MarTech can give you the competitive advantage you need. We will also go through an example of a lean and powerful MarTech stack that we built at Oneflow.

We talk about:

Lean MarTech with example of some tools
Ideal MarTech cost %

Some Important Stats/Links:

Most efficient & lean MarTech would cost less than 5% of your overall marketing budget. If it's greater than 10%, then it's definitely a cause of concern.

Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.

Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!

Follow me on LinkedIn : ⁠linkedin.com/in/anandnambiar1⁠

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E01 - Unlocking Growth with Linkedin Ads

Saison 1 · Épisode 1

lundi 5 août 2024 • Durée 17:49

In this episode, we dive into the powerful world of LinkedIn Ads and how you can use them to unlock growth for your business.

We talk about:

Ideal Campaign Structure
Best Practices, Creatives, Do's & Don'ts
How to measure impact of LinkedIn campaigns

Some Important Stats/Links:

Tools that can help you : Hockeystack for customer journey mapping & attribution. Midjourney for AI design generation.

Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.

Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!

Follow me on LinkedIn : linkedin.com/in/anandnambiar1

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Welcome to The Growth Marketer

lundi 5 août 2024 • Durée 01:02

Welcome to The Growth Marketer podcast.

E11 - B2B Messaging - Craft compelling homepage messaging that engage and drive results with Pavlo Chernyakov, Founder at Concise Copy

lundi 2 décembre 2024 • Durée 27:45

In this episode, Anand is joined by Pavlo Chernyakov, Founder at Concise Copy. Pavlo helps small to mid-size B2B SaaS companies develop clear and compelling homepage messaging that drives results.

Pavlo shares key insights, strategies and practical tips for refining your messaging to stand out in the B2B SaaS space.

In this episode, we talk about

Why good messaging (or lack thereof) matters in B2B SaaS
What makes a compelling B2B SaaS homepage
How to develop a good value prop without guessing
Messaging consultants vs doing it 100% in-house

Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.

Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!

Follow me on LinkedIn : ⁠⁠⁠⁠⁠linkedin.com/in/anandnambiar1⁠⁠

Follow Pavlo on Linkedin : https://www.linkedin.com/in/pavelchernyakov/

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E10 - Building a strong brand, scalable GTM strategy, leveraging influencers with Emir Atli, CRO at Hockeystack

mardi 29 octobre 2024 • Durée 28:32

Emir Atli, CRO at Hockeystack, has been at the forefront of scaling one of the most talked-about revenue attribution & customer journey platforms - the Hockeystack. Emir shares key insights into how Hockeystack’s overall GTM strategy has helped them grow, role of their marketing team, and which growth channels have been most effective. We’ll also dive into how Hockeystack quickly gained traction and built a strong community presence. Plus, we'll explore how they're leveraging influencer marketing to boost their reach and visibility.

In this episode, we talk about

How Bugra, Arda, Emir built Hockeystack
What is Hockeystack's overall GTM strategy
How big is the marketing team
Which are your top 3 growth channels
How did you build the Hockeystack brand
Influencer Marketing - What is the strategy, how is the collaboration
The Flow by Hockeystack

Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.

Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!

Follow me on LinkedIn : ⁠⁠⁠⁠linkedin.com/in/anandnambiar1⁠

Follow Emir on Linkedin : ⁠linkedin.com/in/emircatli/

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E09 - Get Your Go-To-Market Strategy Right for Efficient Growth

dimanche 20 octobre 2024 • Durée 13:44

In this episode, we dive into the 5 key issues in SaaS go-to-market strategy and how to address them to steer your company toward efficient growth and profitability.

We talk about:

5 key issues in SaaS Go-To-Market strategy
What all should you include in your GTM Strategy
What all should you avoid in your GTM Strategy
How to address these issues
How to setup an efficient Go-To-Market Strategy

Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.

Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!

Follow me on LinkedIn : ⁠⁠⁠linkedin.com/in/anandnambiar1

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E08 - SEO Playbook - Usman Akram shares his insights on Organic Growth Strategies that really work

samedi 21 septembre 2024 • Durée 43:37

Usman Akram is an expert Organic Growth Strategist at Omniscient Digital and has been instrumental in helping SaaS brands accelerate their organic growth through innovative SEO strategies and data-driven content marketing.

In this episode, we talk about

The key elements and steps involved in crafting a sustainable SEO growth strategy
How is AI changing traditional SEO practices?
How does AI impact keyword research & content creation?
Why SEOs have an obsession with search
Keyword research best practices
SEO audits: what's wrong with them

Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.

Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!

Follow me on LinkedIn : ⁠⁠⁠linkedin.com/in/anandnambiar1

Follow Usman on Linkedin : linkedin.com/in/usman-akram5000/

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