Welcome to The Flower School Business Podcast — the go-to show for florists and creative entrepreneurs who want to turn their passion for flowers into a profitable business. Hosted by the team at Kay’s Flower School, each episode is packed with real-life stories, expert insights and practical strategies for growing a successful floral brand.
Whether you’re just starting out, building your confidence, or ready to scale your flower business, you’ll find honest conversations, behind-the-scenes tips and inspiring guest interviews designed to help you bloom in business.
🌸 Learn how to ✔️Build and brand your flower business with confidence ✔️Master marketing, pricing and selling without overwhelm ✔️Navigate the floral industry with authenticity and purpose ✔️Hear from real florists who’ve grown thriving careers from scratch
This is the podcast that celebrates creativity, community and the courage it takes to grow a business you love — one bloom at a time.
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Données mises à jour le 24/10/2026
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The Airbnb for Florists - Smarter Workspaces and Freelance Help with Fleurspace
vendredi 16 octobre 2026 • Durée 22:16
In this podcast episode, we sit down with Melanie Rauscher and Michelle Sullivan, the founders of Fleurspace.
Fleurspace is a very clever platform designed to solve one of the biggest challenges in floristry, finding flexible workspaces and reliable freelance help. Whether you are travelling to create wedding flowers in a new city or looking to hire trusted hands for a busy weekend, Fleurspace makes connecting easy.
Here is what we chatted about
The Fleurspace Story: How an award winning master florist and a creative entrepreneur joined forces to build a helpful online hub for the floral community.
Solving the Workspace Puzzle:
How florists can book studio spaces on demand, and how shop owners can list extra space to earn additional income.
Connecting Freelancers and Studios:
Making it simple for floral businesses to find skilled freelance support right when they need it most.
Building a Business with a Friend:
The honest reality of building a tech platform from scratch, learning new skills, and working side by side.
Creating Opportunities:
How shared resources give florists the confidence to take on bigger jobs, travel for destination events, and grow without extra stress.
Please like, subscribe, and share this video with fellow florists.
Melanie and Michelle are the co-founders of Fleurspace, a growing marketplace and community designed to connect the floral industry. With a passion for bringing people together, they created Fleurspace to help floral creatives find workspaces, services, job opportunities, and meaningful connections, all in one place. Their mission is simple: make it easier for the floral community to connect, collaborate, and grow.
Contact:
Website: Fleur-space.com
App: Fleurspace is available in the App Store and the Google Play Store
Instagram: @fleurspaceofficial
Founding Member Offer:
$5 for life for the first 500 subscribers. This price will never increase as long as you keep your subscription active.
Ready to take your love of flowers to the next level? Whether you’re a total beginner or someone who loves to dabble, we’ve got you covered!
FREE Online Flower Taster Course – perfect for trying your hand at flower arranging!
Welcome back to the podcast! Today Deirdre is chatting with Louise Brogan, an expert who helps people grow their small businesses online.
Did you know that LinkedIn is not just for people in suits?
In this episode, Louise explains why florists and creative business owners should use LinkedIn to find great clients who love buying flowers for big offices, events, and gifts.
She shares her simple plan called COPE, which means making one quick recording and turning it into lots of helpful posts. You will also learn the best ways to set up your profile, find the right local network, and connect with people who need your skills.
Louise is the boss of Louise Brogan Ltd and author of the book Raise Your Visibility on LinkedIn. She also hosts the @RaiseYourVisibilityOnline podcast and YouTube channel.
Louise has won the Digital Marketer of the Year Award, has been listed in the top 100 female entrepreneurs in the UK, and even met King Charles at Buckingham Palace!
Grab your tickets to the Raise Your Visibility Live conference in Belfast on 7th & 8th of October and use the code FLOWER for 10% off.
Overseas Students Welcome – learn with us from anywhere in the world!
How it works -
A Chat with Amanda Steele About Floristry and Careers
vendredi 17 juillet 2026 • Durée 26:40
In this episode, we speak with Amanda Steele, a veteran florist who has a wealth of knowledge to share. We discuss her start in the industry, how she has seen things change over the years, and the importance of good training. If you have ever thought about a career change and wondered if floristry is for you, this chat is full of useful advice. We also talk about the reality of working as a florist, why it is so important to get hands on experience and why a good flower course can make all the difference. Enjoy this honest look at the world of professional flowers.
Funding Options Available – see if you’re eligible for support towards your training in Ireland.
From Career Change to Creative Success: The Inspiring Story of Wreaths by Danielle
vendredi 3 juillet 2026 • Durée 19:28
In this episode of the Flower School Podcast, we’re joined by the talented Danielle Walker, the force behind Wreaths by Danielle. Danielle’s story is a beautiful example of how following your creative passion can lead to a fulfilling new career.
We explore how Danielle turned her love of flowers and gardening into a thriving business, the challenges of starting as a self-employed florist, and the importance of having the right training. She shares her honest advice on how to build a business that works for your life, and why she believes that quality truly matters more than quantity.
Danielle also shares how she navigates the challenges of balancing business and creativity, and why she loves specializing in funeral tributes and unique floral designs. Whether you're thinking about a career change, looking to improve your floral skills, or just love hearing inspiring stories from those who have followed their passion, this episode is for you.
Tune in to discover:
Why Danielle chose the studio florist route over opening a traditional flower shop.
The importance of investing in proper training before starting your own business.
How to build a strong, authentic connection with your local community.
Why quality should always be your top priority.
Don't forget to check out Wreaths by Danielle on Instagram for more floral inspiration. If you're interested in starting your own floristry journey, check out our website for our latest course offerings.
If you enjoyed this episode, please subscribe and share it with someone who loves flowers!
The Truth About Eco Floral Foam: What Florists Need to Know
vendredi 19 juin 2026 • Durée 33:43
"Is your floral foam actually eco friendly? The truth about what bio based and compostable really mean for florists."
In this episode of the flower school podcast, we are joined by Stephanie from Oasis Floral Products to clear up the confusion around sustainable floristry materials.
Many florists want to make better choices for the environment, but the language used can be incredibly confusing. We break down the differences between bio degradable, compostable, and bio based products so you can make informed decisions for your flower business.
We also take a detailed look at the new Oasis Renewal floral foam. Discover how it is made from renewable plant materials, how it performs in large installations, and the honest truth about its end of life timeline. Stephanie shares helpful tips on managing mould and explains how this new foam can actually help your business save money on stems.
Funding Options Available – see if you’re eligible for support towards your training in Ireland.
The ”Profit & Pain Point” Focus - Why Your Floral Business Isn’t Making Money
vendredi 5 juin 2026 • Durée 37:33
Are you a passionate floral designer who loves working with flowers but struggles with the business side of floristry?
You are definitely not alone. Many florists start their journeys out of pure creative passion, only to find themselves burnt out, underpricing their work, and overwhelmed by wholesale logistics, unpredictable cash flow, and intense local competition.
In this episode, we sit down with Caitriona to solve the ultimate industry problem.
How to transition from a stressed, underpaid creative to a profitable, confident floral business owner.
Whether you are trying to figure out how to start a flower business from scratch, transitioning from retail to a studio florist model, or trying to scale your current wedding and event floral design business, Caitriona shares the exact, actionable framework you need.
We break down how to stop over-buying stems, how to price your arrangements for actual profit, and how to attract high-paying clients who value your unique artistry.
Ready to stop struggling and start growing? Hit that SUBSCRIBE button, leave a comment with your biggest business hurdle, and let’s get your floral business blooming!
From ”Can’t Grow Parsley” to Garden Guru: Linda Sheehan’s Rock Barton Journey
vendredi 22 mai 2026 • Durée 25:10
Welcome back to The Flower School Podcast! In this episode, host Deirdre sits down with the fabulous Linda Sheehan, founder of the Rock Barton Garden School in Limerick.
If you have ever felt overwhelmed by your garden or assumed you lacked a green thumb because you "couldn't even grow parsley," this conversation is for you!
Linda shares her inspiring journey of transitioning from a 20-year career in banking to managing a busy retail garden center for a decade, and finally pivoting to her true passion: teaching.
We dive deep into the absolute basics of learning to grow flowers and veg successfully without the fluff or the pressure of perfection.
What You'll Learn in This Episode:
How to grow vegetables using simple, foolproof starting points like window-box lettuce and herbs.
The best beginner-friendly cut flowers to cultivate, including the unbeatable, long-lasting Peruvian Lily (Alstroemeria).
Expert tips on choosing and pruning resilient foliage like Pittosporum and Silver Sussex for gorgeous floral arrangements.
Why embracing garden "failures" is actually the secret to becoming a more confident grower.
Whether you are an aspiring micro-flower farmer, a florist looking to cultivate your own unique foliage, or a complete beginner wanting to taste the unmatched flavor of home-grown salads,
Linda's practical, down-to-earth advice will get you growing with confidence.
DIY Floral Magic with Amy McCord, Anyone Can Be a Florist?
vendredi 1 mai 2026 • Durée 29:52
Making Magic with Flowers
In this episode of the Flower School Podcast, we talk with the gorgeous Amy McCord from Flower Moxie. Amy is an expert at helping people make their own beautiful flower decorations for weddings and parties. She tells us how she went from working with science and biology to starting her own flower business. Amy explains that anyone can make something pretty if they have the right instructions.
Amy believes that you do not have to be a professional to work with flowers. Her business helps people feel brave enough to try it on their own for their own wedding, not for everyone but definitely for some
Simple is Best You do not need many different types of flowers to make a bouquet look good. Amy suggests picking just a few favorites to keep things easy and pretty.
Practice is Important It is okay to make mistakes when you first start. Amy says practicing before a big event helps you feel more ready and less nervous.
Use a Good Plan Amy provides recipes and videos to show people exactly how many flowers they need. Having a clear plan makes the work much faster and more fun.
Amy McCord's new book, titled Blooms Every Day, is set to be released on May 5, 2026. The book is designed to be very practical and accessible, offering step-by-step instructions and "recipes" for creating floral arrangements at home.
The book includes projects for beginners, intermediate learners, and those with more experience.
It teaches readers how to create beautiful displays using flowers that can be found at local grocery stores.
The arrangements featured in the book are "foam-free," which is a more modern and environmentally friendly way to style flowers.
Amy worked with a stylist and photographer to make sure the book feels fun and creative rather than stiff or intimidating.
Blooming Together: Why Every Florist Needs a Community
vendredi 17 avril 2026 • Durée 30:00
What is & Who are the British Florist Association?
In this episode of the Flower School Podcast, Deirdre sits down with John Davidson(Chairperson) and Katrina Skybak Doyle from the British Florist Association (BFA) to talk all about the world of flowers!
Have you ever wondered what a "trade association" is?
Think of it like a giant club or a support team for people who work with flowers, everyone from the shops on your local street to people who grow the flowers in big fields.
In this podcast with the British Florist Association you will learn:
The History: Did you know the BFA started way back in 1917?
That’s over 100 years ago!
It is a "Club" for everyone: It is not just for flower shops. It is for students, flower farmers, and even people who have retired but still love flowers.
Competitions:
They talk about how florists can enter contests to win "the Oscars of the flower world" and show off their amazing designs. [cite: 245, 248]
Cool Events:
Learn about Fleurex,
A massive flower show where people come from all over to see beautiful displays, meet wholesalers, watch demonstrations, network and learn new skills.
New Memberships:
John and Katrina explain their new "Community Membership" for people who just love flowers and want to be part of the group, even if they live outside the UK!
Whether you are a student just starting out or you just think flowers are cool, this chat explains why it’s so important for people in the flower industry to work together and help each other.
The book includes "Skill Spotlights" that teach technical floral design methods, such as the "tap and twist" spiral technique Amy learned from the Kay's Flower School team.
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