The Fitness Marketing Agency Podcast – Détails, épisodes et analyse

In this week's episode, we’re joined by FMA clients Jordan Hipperson and Abi Cossey, the dynamic duo behind Perfit Fitness in Norwich, UK. Jordan’s dream of owning a gym was sparked after winning a lucky £16K bet, but it is their relentless hard work that’s truly built the business. From finding the right location to dealing with rejections early on, their determination has driven them forward. As business partners and a couple, Jordan and Abi have navigated the challenges of running a gym together, balancing both their professional and personal lives. Today, Perfit Fitness is thriving with FMA, giving them a strong focus on marketing, content, sales, and exceptional customer service, powered by a dedicated team that shares their vision. Tune in to hear their inspiring journey and discover how they turned their passion into a thriving fitness community!

 

Key Highlights

• How they got to 160 members at a price point of £185 - £295 + what they are doing now to grow
• How they added 10k of monthly recurring revenue and doubled their floor space
  
  
• The dynamics of how to run a successful business as business partners + life partners
  
  
• Their top sales strategies and the best way you can onboard a new client
  
  
• How they have implemented HYROX into their gym

 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth 

 

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/. 

 

Connect with Perfit Fitness

https://www.instagram.com/perfitfitness/. 

 

Connect with Jordan

https://www.instagram.com/jordanhipperson/. 

 

Connect with Abi

https://www.instagram.com/abicossey/

 

In today's episode, we’re joined by online coach, entrepreneur and author Jay Alderton. This episode dives into Jay’s journey in the fitness industry and how he became one of the first online coaches and one of the first to utilise Facebook content posts and Facebook pages. Charlie and Jay discuss content creation and marketing, as well as how to utilise what you are producing as a gym owner or online coach to connect with your target audience and showcase your service. We delve into Jay’s book Hard Stuff Easy Life and key topics such as self-care, escapism and much more that can help become your better self and improve your lifestyle.

Key Highlights

• ROI in content creation and marketing
  
  
• Building communities on Facebook and how to be yourself on social media from a business perspective
  
  
• Key lessons he's learnt from mentors in the fitness industry
  
  
• Investment mindset vs cost mindset
  
  
• Outsourcing to help you and your business
  
  

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketing.agency/high-growth

Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/

Connect with Jay on Instagram:
https://www.instagram.com/jayalderton/

Jay’s Website:
https://www.knowledgebombnewsletter.com

Pre-order Jay's book Hard Stuff Easy Life
https://www.amazon.co.uk/dp/0241682673/ref=cm_sw_r_as_gl_api_gl_i_240RTBT4M85SK0EX4BXE?linkCode=ml1&tag=wwwmindsetwit-21

In today's episode, we’re joined by Matt Murphy co-owner of Accelerate Website Agency. Matt explains the importance of setting up a website for your fitness business and how it can be a great tool for gaining new members and growing your fitness business. We discuss SEO, design, Google ads and conversions. He details how to structure your website and what pages you should include to create interest for prospective leads. If you're a fitness business owner without a website and not sure where to start or have a website that isn’t converting how you would like it to, this is the episode for you!

 

Key Highlights 

• Why Matt transitioned from personal training to website developing 

• Why as a business owner you need a website, and how it can legitimise your operation

• Creating and owning a domain for your fitness business

• Structuring web pages on your website

• Key things to remember when creating a website for your fitness business

• Websites as another tool for lead generation  

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth

 

Connect with Fitness Marketing Agency on Instagram:

⁠https://www.instagram.com/fitnessmarketingagency/⁠

 

Connect with Accelerate Website Agency

⁠https://www.instagram.com/acceleratewebsiteagency/⁠

⁠https://acceleratewebsiteagency.com/⁠

 

Connect with Matt

⁠https://www.instagram.com/mattswimsandstuff/⁠

 

In this episode, we’re broadcasting our live panel from our talk at Perform X 2024. During this talk, Ben (Founder of FMA) and Charlie (Head of Growth at FMA) were joined by FMA clients Fionn MacCullagh of Tailormade Fitness, Connor Chatfield of Potential Personal Training and Dan Moore of DM Elite, who are all successful gym owners making great strides in the fitness industry. We delved into their operations, staffing, finances, pricing and much more. We learn the most efficient sales process to close your leads and scale your fitness business with multiple sites and key data you should be tracking. Finally, the talk was followed by a Q&A where we gained great insight into how these FMA clients are running their gyms and questions from other fitness business owners.

 

Key Highlights:

• Break down of successful business models and services that gym owners are using. -How to improve member retention within your gym.
  
  
• The sales processes of each gym.
  
  
• Staff roles and positions within each gym business model -How to recruit and retain coaches.
  
  
• Growing your fitness business with multiple facilities.
  
  
• Q&A with fitness business owners.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

Connect with Fionn: https://www.instagram.com/fionnmaccullagh/

Connect with Connor: https://www.instagram.com/connorchat/

Connect with Dan: https://www.instagram.com/imdanmoore/

In this episode, we are back for part 2 with Nicky Sehgal of FBDA. We are also joined by FBDA and FMA client Craig Simpson, owner of Simply Fit. Nicky and Craig talk all things mentorship and profitability within your fitness business. We reflect on Craig's journey to grow his fitness business, including where it is today and the mistakes and adjustments he's made. Nicky and Craig talk about the mindset of doing what you love and what is best for yourself and your business. We discuss, the sales process, profitability, pricing and staff as well as other operations involved in running a successful fitness business. Nicky gives great insight into what he sees from many gym owners including what is working to scale your fitness business and what isn't. Nicky and Craig look back over their history together and mentorship in the fitness industry   .Key Highlights:

• How to ask questions the right questions on your sales calls.

 

• Changing your business model to build better connections with your clients.

 

• Craig's journey working within the fitness industry and his current business model.

 

• Understanding the profit step method and growing your fitness business.

 

• Staff and coach turnover and tracking your financials.

 

• Nicky’s advice and pros & cons of leasing a location for your fitness business.

 

• Setting up your fitness business to support your life.
  
  

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes


Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/

Connect with Simply Fit
https://www.simplyfitpt.com/
https://www.instagram.com/simplyfit_pt/Connect with the FBDA
https://www.thefbda.com/
https://www.instagram.com/fitbizcoach/

On today’s podcast, we're joined by Jenz Robinson of Gym Owner Network, PFCA and Head of Marchon Gyms. During this episode, we delve into the key mistakes that Jenz sees gym owners and fitness business owners make including sales, marketing, operations and coaching standards. Jenz and Charlie discuss some case studies of clients who have switched up their business model and have greatly improved and grown their business. We reflect on the work Gym Owner Network and PFCA do and the community they have built within the fitness industry. We discuss where the coaching industry is at the moment and leadership within your team and coaching service. Jenz gives great insight into the tried and tested operations and structures of gyms succeeding in the industry. 

 

Key Highlights: 

• What Jenz has done in the last 12 months to grow the brand.

• How to track metrics within your fitness business and impact your financial decisions.

• What you should be charging and how to set up your pricing for your fitness business. 

• The referral culture within the fitness industry. 

• How to build an environment in your business for your team to grow and improve.

• Closing leads and consultations with the one-call close. 

• Case studies from previous clients who have gone through a model switch. 
  
  

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

⁠https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes⁠

 

Connect with Fitness Marketing Agency on Instagram:

⁠https://www.instagram.com/fitnessmarketingagency/⁠

 

Connect with Jenz:

⁠https://www.instagram.com/coach_jenz/⁠

 

Connect with Gym Owner Network: ⁠https://www.instagram.com/gymownersnetwork/⁠

⁠https://www.gymownernetwork.com/⁠

 

Connect with MARCHON: ⁠https://www.instagram.com/marchon/⁠

⁠https://www.marchon.co.uk/⁠

 

In today’s episode, we’re back for part 2 with Dan Aguilera from Fitness Business Profits (FBP). We delve into a conversation all about business mindset and self-development. Dan explains how gym owners should be managing their finances and the mental impact generating revenue will have on themselves and their clients. What you should be investing, saving and when to push your business forward. We discuss why everyone needs coaching and how important it is to continue to grow and create a better version of yourself to continue to have a bigger impact on others around you. Finally, we delve into authenticity within the fitness industry and Dan gives his insights into what he’s seen during his time in the industry comparing successful and not-so-successful facilities. 

 

Key Highlights:

 

• The biggest mistakes Dan sees gym owners make.

 

• Generating a steady profit and the difference that will make on your decision making. 

 

• The mindset to adopt to achieve your goals. 

 

• Selling your service and remembering why you are selling to your prospect. 

 

• Steps to take to push further within your fitness business and knowing when things need to change. 

 

• How to buy coaching from somebody.

 

• What do successful people do in this fitness industry compared to those who aren't as successful. 

 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes     Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/    

Connect with Dan

https://www.instagram.com/danaguilera__/

 

Connect with FBP

https://www.instagram.com/fitnessbusinessprofits/

In today’s episode, we’re joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and his specific recruitment process. Jerome explains his goals for his brand and the mindset he shares with his coaches to “dominate the postcode”. We explore his growth in the fitness industry and the marketing, sales and operations of his businesses.

Key Highlights:

• The layout of Jerome’s facility: Madisons (SGPT + LGPT facility) and Mincka (coffee shop)
  
  
• Pricing, marketing and sales process of Madisons.
  
  
• Importance of brand image including coaches, uniforms and staff.
  
  
• Pros and cons of employed staff vs contracted and why he stepped away from coaching.
  
  
• How he built a business from the perspective of a customer.
  
  
• The local and wider community Jerome is building through Run Club and Mincka and the ecosystem of the two businesses.
  
  
• Training programmes at Madisons between their SGPT and LGPT.
  
  
• The process and challenges of building two different businesses at the same time and lessons learnt.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:
https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

 

Connect with Fitness Marketing Agency on Instagram:
https://www.instagram.com/fitnessmarketingagency/

 

Connect with Madisons:
https://www.instagram.com/madisonsofficial/

 

Connect with Jerome:
https://www.instagram.com/jeromebolze/

 

Connect with Mincka:
https://www.instagram.com/minckacoffee/

 

In this episode, we’re joined by Mark and Ray Ginley, owners of Tribe in Belfast, Ireland and FMA clients since 2022. We learn how they entered the fitness industry and their history as boxers and what led to them building their own boxing gym. Mark and Ray explain the set-up of their gym, their brand's mission statement and the atmosphere they want to create for their members. We discuss their sales process, how they handle common objections and the one-call close, as well as how they discovered FMA. We delve into their personal lives and the sacrifices they have had to make to achieve their goals within their fitness business.

Key Highlights:

• How Mark and Ray got into the fitness industry.

 

• Sales process and strategy for dealing with objections when following up with leads.

 

• Funding each gym facility.

 

• Staff progression and career paths.

 

• Process of opening multiple gym facilities and lessons learned.

 

• How Mark and Ray discovered FMA.

 

• Importance of holding community events for their members.

 

Connect with Mark and Ray: ⁠https://www.instagram.com/markginley1/⁠ ⁠https://www.instagram.com/rayginley1/⁠

 

Connect with Tribe ⁠https://www.instagram.com/tribebfs/
⁠

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

 

 Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/

 

In this episode, we’re joined by Stephen Kinsella, owner of Functional Strength Movement (FSM) in Bray, Ireland. Stephen has been in business for over 10 years and delves into how he runs his gym and the training that he offers. We discuss why Stephen decided to no longer be a CrossFit affiliate and the controversial training programs he’s implemented in his gym, allowing kids and teenagers to start strength training. We explore struggles that many gym owners face, stepping away from the gym floor, adjustments and benefits to new roles. Stephen also delves into his future plans and the direction he wants to take in his fitness business. 

 

Key Highlights:

• Stephen’s gym and the measures he takes to ensure his gym is up to standard.

• Why Stephen is no longer affiliated with CrossFit. 

• How Stephen invests in his coaches.

• How Stephen implemented strength training for kids and teenagers.

• The sales process for his fitness business.

• Community and events for his members. 

• Adjusting to life working away from the gym floor.

• The next steps and future plans for Stephen’s fitness business. 

   

Connect with Stephen: 

⁠https://www.instagram.com/kinsellaste/⁠

 

Connect with FSM:

⁠https://www.instagram.com/fsm.bray/⁠

⁠https://fsmbray.ie/about/⁠

 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

⁠https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes⁠

 

Connect with Fitness Marketing Agency on Instagram:

⁠https://www.instagram.com/fitnessmarketingagency/⁠