Explorez tous les épisodes du podcast The Fintech Marketers and Leaders Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| 8 Reasons Your Paid Media Isn’t Working: Lessons From Fintech Marketing Experts | 02 Oct 2026 | 00:55:15 | |
Everyone thinks they have a unique paid media problem. They usually don’t. After analysing a year’s worth of paid media opportunities at Growth Gorilla, across different fintechs, financial services brands, budgets and markets, the same problems kept showing up. In this episode of The Fintech Marketers & Leaders Podcast, Shameer Sachdev sits down with Ross Smith, Head of Performance Marketing at Growth Gorilla, to break down what’s actually holding paid media performance back. And spoiler: it’s not always the paid media. A bad CAC or disappointing ROAS might be the symptom. But the real problem could sit somewhere completely different, weak tracking, poor conversion rates, tired creative, messy attribution or an over-reliance on a single channel. Ross breaks down how to diagnose the real problem before throwing more budget at it. What you’ll learn: Why relying on one channel is a dangerous game If Google drives 80% of your acquisition, you don’t have much room to manoeuvre when CPCs suddenly jump. Ross explains why fintechs should build a second channel before they desperately need one. Or, as he puts it: “Diversify when you’re bored, not when you’re scared.” Why more channels ≠ better marketing Diversification matters. Spreading yourself too thin doesn’t. Two channels with the right budget, creative and strategy can outperform five channels running half-baked campaigns. Master what you have before chasing the next shiny platform. Why Meta has become a creative platform Granular targeting isn’t the lever it once was. Algorithms now handle much of the targeting, bidding, delivery and placement work. That leaves marketers with three big levers: budget, optimisation and creative. Only one is practically unlimited. Creative. Ross explains why your first three seconds can do more targeting work than hours spent building increasingly complicated audience segments. Why beautiful ads can still perform badly Stop designing ads to impress your manager. Start designing them for the feed. Fintech teams can spend too much time creating the perfect, beautifully polished ad, only to discover nobody clicks it. Ross explains why creative volume, genuinely different concepts and clear calls to action matter more than endless polishing. Why attribution will never be perfect Attribution is messy. Consent, multiple devices, longer buying journeys and competing platforms claiming credit aren’t making it any simpler. Instead of chasing perfect attribution, Ross explains how to build a measurement framework you can trust enough to make better decisions, and why first-party data should be your source of truth. Why CTR probably doesn’t belong in your board meeting A brilliant click-through rate doesn’t automatically mean brilliant marketing. You can create curiosity, generate loads of clicks and still have a terrible conversion rate. Use CTR to understand creative performance. Don’t confuse it with business performance. Why your campaign plateau might have nothing to do with media buying Sometimes the campaign is fine. The landing page isn’t. Ross walks through the first things he checks when performance stalls, from account structure and tracking integrity to creative diversity and the post-click journey. He also explains why what looks like “audience exhaustion” is often just creative fatigue. Why tracking comes before everything else If your tracking is wrong, your numbers are wrong. And if your numbers are wrong, every decision you make from them becomes questionable. Before obsessing over campaign structures, bid strategies or the latest platform feature, get the foundations right. As Ross says: “Fix the tracking.” Plus, we get into:
If you’re a CMO, Head of Marketing, Head of Growth, acquisition lead or performance marketer trying to get more from paid media, this episode gives you a practical framework for figuring out what’s actually broken — and what to fix next. No platform hacks. No vanity metrics. No pretending another campaign restructure will magically solve everything. Just better paid media. 🎧 Listen to the full episode of The Fintech Marketers & Leaders Podcast. The FML Podcast is brought to you by Growth Gorilla, the marketing agency that doesn’t “also do fintech and financial services”. Fintech and financial services are all we do. | |||
| Building Trust, Driving Growth & Staying Customer-Obsessed with Amy Loh, CMO at Pipe | 08 Jul 2025 | 00:38:26 | |
Revenue-based financing. Embedded capital. Two sides of the same fintech coin—but scaling one is way harder than building the other. In this episode, Amy Loh breaks down how Pipe navigated a major product pivot without losing its mission, voice, or growth momentum. From her time building verticalised marketing engines at Square to scaling a lean team at Pipe, Amy shares how to make your marketing work smarter—especially when you're not the one pressing send. If you’re growing a fintech inside a fintech (B2B2B marketers, we’re looking at you), this one’s a must-listen.
Key Points - Building a Brand Through a Pivot
Pipe’s content flywheel starts with IRL experiences. Here’s how they turn one night into months of marketing ammo. “Offline events create the moments—our job is to scale them.”
“How capital is used is universal—but how it’s perceived? That’s deeply local.”
“It’s not about attribution. It’s about account engagement, signals, and meeting readiness.”
“AI won’t kill creativity. It expands it.”
Got a guest you want to hear from? Email us to let us know. We read every single one. | |||
| How Cynergy Bank Is Balancing Brand, Tech and Trust with Martin Kennington, Director of Marketing & Customer | 03 Jun 2025 | 00:42:03 | |
Brand or performance? AI or human? Scale fast or build trust? Martin Kennington has been on both sides of the fintech marketing jungle—from scrappy startup content campaigns to boardroom brand pitches. Now at Cynergy Bank, he’s helping lead the charge as they scale into the mid-market without losing their identity.
Talking Points
Martin explains how Cynergy Bank is growing fast—without losing the human-first approach that sets them apart. “You can’t just turn the AI dial to max and expect customers to stick around. They still want a person on the other end.” - Rebalancing Brand vs Performance Most fintechs over-index on performance. Martin made the call to invest more in brand—and it paid off. “You can’t just pick apples off the floor forever. At some point, you’ve got to plant trees.”
AI’s not a silver bullet—but it’s a damn good time-saver. Martin breaks down where it’s helping (data, insight) and where it still falls short (creative intuition). - From Traditional to Tactical With backgrounds in games, luxury car finance, and fintech lending, Martin’s seen how far the industry’s come—and where it’s still stuck. “Fintech isn’t behind anymore—but some brands still act like they are.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the te | |||
| Financial Education & Building for the Self-Directed Investor with Amberly Jones, Head of Growth at Frec | 28 Apr 2025 | 00:32:49 | |
Direct indexing. Tax-loss harvesting. Capital gains strategy. Sounds niche, right? Not anymore. In this episode, Amberly Jones, Head of Growth at Frec, breaks down how they’re making a traditionally exclusive wealth strategy—direct indexing—accessible to a wider audience. From tackling financial education to layering in a light-touch sales team (yep, in a FinTech!), Amberly shares how her team is building trust, scaling sustainably, and carving out a space in a seriously crowded market. 👉 If you’re into product-led growth, niche go-to-market strategies, or just love a good “fintech underdog story,” this one’s for you. Key Takeaways:
Talking Points: - Making Direct Indexing Actually Work for Real People Amberly breaks down how Frec is removing the typical barriers—like high fees and advisor-only access—to give more people access to a strategy that used to be locked behind a private banker’s desk. - Education First, Ads Second When performance marketing flopped, Frec doubled down on in-depth content:
Short-form ads couldn’t explain the product — so Frec ditched them (for now) and leaned into channels that could. - Borrowed Trust = Smart GTM Frec’s growth isn’t happening in isolation. Instead, they’re tapping into communities and influencers who already have credibility with their target audience. Think:
“We’re not just building brand trust. We’re borrowing it, where it already exists.” - Yes, They Added a Sales Layer — and It Works In an industry obsessed with product-led growth, Frec went the other way. They introduced a human layer to help users fund accounts and navigate the complexity. “It’s not pushy. It’s educational. And it’s doubled our conversions.” - What’s New on the Product Front
“Everything we build puts more control back in the hands of the investor.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
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| How Cheddar is Redefining Financial Inclusion with Luke Ladyman COO & Co-Founder of Cheddar | 21 Mar 2025 | 00:38:45 | |
In this episode, we sit down with Luke Ladyman, the COO & Co-Founder of Cheddar, to unpack the pivotal shifts, challenges, and innovative strategies behind building a successful FinTech startup. Originally launched as a peer-to-peer payments platform, Cheddar has evolved into a loyalty and rewards platform focused on financial inclusion. Luke takes us through the strategic pivots, data-driven growth tactics, and partnership strategies that helped scale the company to over 100,000 users. Join them as they cover topics such as: ✅ Navigating product pivots based on user feedback If you're in FinTech, growth, or product development, this episode is a must-listen! HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Cracking Crypto Growth with Imo Bábics Cheif Growth Office at Relai | 21 Feb 2025 | 00:40:06 | |
In this episode of The Fintech Marketers and Leaders podcast, we sit down with Imo Bábics, a fintech marketing veteran with over 15 years of experience, to discuss how to grow a fintech brand in the highly competitive and ever-evolving crypto space. From leading global marketing efforts for brands like Xbox, PlayStation, and EA to spearheading growth at Bitpanda and Relai, Imo shares his expertise on navigating market volatility, leveraging organic marketing, and building trust in a skeptical industry. Marketing a fintech brand in the crypto space comes with unique challenges, especially with limited access to traditional paid advertising channels. In this episode, Imo shares valuable insights on how to build brand credibility, leverage organic marketing strategies, and adapt to evolving market conditions. Join them as they cover topics such as:
Navigating Market Volatility & Growth Strategies
Regulatory challenges in Europe restrict many traditional marketing tactics for crypto companies, making organic marketing, SEO, and influencer partnerships critical. Imo shares how Relai carefully selects Bitcoin-only advocates who align with their brand values and why the marketing approach for Bitcoin differs significantly from altcoins.
The fintech and crypto landscape has evolved from speculative trading to a more stable, long-term saving mindset. Imo highlights the key differences between traders and Bitcoin savers and explains how fintech brands must build trust and credibility to thrive in this space.
Brand personality plays a crucial role in fintech success. Imo shares how Relai prioritizes community engagement over traditional advertising and how user surveys have provided valuable insights into why customers choose Bitcoin as their primary savings asset. HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The challenges and opportunities of rebranding, with Leah Glass, VP, Global Marketing at Convera | 12 Aug 2024 | 00:29:51 | |
Shameer sat down with Leah Glass, VP of Global Marketing @ Convera, to talk about how to navigate a rebrand. Before becoming Convera, the company was part of Western Union Business Solutions, a lesser-known division dedicated to b2b payments. Leah was first introduced to payments and fintech in her prior role at Amazon. At Convera, she leads a cross-functional marketing team that drives growth, customer engagement, and competitive differentiation. She oversees lead generation, sales enablement, customer retention, integrated campaigns, and product marketing, ensuring alignment with business goals and customer needs. Join them as they cover topics such as:
Leah says: “You're never going to know 100% if your messaging resonates with your audience before you go to market.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The value of communications in driving business growth, with Valentina Kristensen, Corporate Affairs Director at OakNorth | 05 Aug 2024 | 00:46:33 | |
Valentina Kristensen, Corporate Affairs Director at OakNorth, talked about the value of communications in driving business growth in fintech. OakNorth was founded by entrepreneurs for entrepreneurs who had bad experiences trying to secure a loan for their company. The company has lent over 10 billion pounds to businesses across the UK and a variety of sectors. At OakNorth, Valentina oversees external and internal communications, events, content, ESG/sustainability and helps set the strategic direction for stakeholder engagement globally. Cool fact: Valentina was named the Standout 35 of Innovate Finance’s Women in Fintech Powerlist in 2018. Valentina and Shameer cover topics such as:
And a lot more. Valentina says: “Make sure you create a fantastic customer experience. You want people to shout about you rather than at you.” Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Marketing campaign evolution and embracing change, with Ian Roberts, Marketing Director, Direct Acquisition at Vitality | 29 Jul 2024 | 00:42:04 | |
Ian Roberts, Marketing Director, Direct Acquisition at Vitality, talked about campaign evolution and the importance of embracing change. A customer-led, commercially astute leader with over 25 years in financial services marketing — creating and delivering marketing strategies, propositions, and campaigns — he oversees all direct-to-consumer and direct-to-business acquisitions at Vitality. He previously worked for names like Aviva and Lloyds Banking. With more than a million members, Vitality helps people live longer, healthier and financially secure lives, offering health insurance, life insurance and investments. Join Ian and Shameer as they cover topics such as:
Ian says: “Without purpose, your brand is at risk of being scattergun.” Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Building genuinely disruptive products, with Chris Franklin, CMO at VibePay | 22 Jul 2024 | 00:41:25 | |
We had Chris Franklin, VibePay's CMO, talk about how this fintech builds products with the end user in mind. Fresh-faced in the FinTech space, Chris has a background in retail management. Tired of the 16-hour workday schedule, Chris took six months off to backpack in Asia and Australia and returned with a desire to get into Marketing. He got a Creative Writing degree and worked through the ranks at British Gas for six years, including two more as the Head of Marketing of the British Triathlon Federation. Chris joined VibePay as CMO five months ago — a pay-by-bank payment platform born out of the ashes of the COVID crisis. It offers instant, free A2A payments to people and businesses, helping them avoid traditional payment rails, which come with high fees and delays. Tune in to learn more about:
And a lot more. Chris says: "Make your marketing something people can buy into.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Adapting to the new Content Marketing landscape with Loïs Mills, Senior Content Lead at Yonder | 15 Jul 2024 | 00:46:20 | |
We had the lovely Loïs Mills, Senior Content Lead at Yonder, chat about the role of content marketing in today’s day and age. Loïs tried the corporate and entrepreneurship life before making her way into the startup life, which she calls “not the straightforward journey.” Currently the Senior Content Lead at Yonder, she aspires to establish the brand as more than just a credit card product and to give it life. Yonder is the credit card for modern explorers, on a mission to improve people's relationship with credit. Join them as they cover topics such as:
Loïs says: ~“People choose you because you've created some sort of emotion in them.”~ HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to craft authentic brand narratives, with Toni Gregory, Head of Content Marketing at GoCardless | 07 Jul 2024 | 00:38:45 | |
Toni Gregory, Head of Content Marketing at GoCardless, shared some inspiring insights on crafting authentic brand narratives. Toni’s career has been blooming at GoCardless. She rose from Content Marketing Manager to Head of Content Marketing and is currently ensuring all content marketers are aligned while overseeing the brand strategy. Toni’s also leading GoCardless’ event series supporting Women in Tech. GoCardless helps over 75,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network. Toni’s also leading their event series supporting Women in Tech. Tune in to learn more about:
And a lot more. Toni says: “Planning matters. It’s all about the prep work, the brief you put together, the questions you think of ahead of time.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: About the show The Fintech Marketers and Leaders Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “The Fintech Marketers and Leaders Podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to Scale Fintech Products for Explosive Growth, with Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc. | 19 Mar 2024 | 00:29:26 | |
Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc., shared her user acquisition secrets for scaling fintech products and achieving growth. Before moving to FinTech, Ishita was in EdTech, teaching Google Ads for Beginners at the Coursera Project Network, where she reached 110K+ learners. A marketer with deep consumer empathy and strong analytical thinking skills, she oversees all paid media marketing activity at Upgrade Inc., including paid search, paid social display advertising, and app and video advertising. Upgrade Inc. is a US-based FinTech company that offers a full range of credit and banking services. Tune in to learn more about:
And a lot more. Ishita says: “One of the things I have found crucial for creative development is the partnership between the marketing team and the creative team.” Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Ishita here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to Develop High-Quality Content Your Audience Loves, with Sheridan New, Brand Content Lead at Chip | 11 Mar 2024 | 00:29:52 | |
Sheridan New, Brand Content Lead at Chip, talked about captivating and engaging your audience with the right content. Sheridan has always had a strong affliction for words, collecting an abundance of diaries, magazines and notebooks since she was a kid. After working at a boutique marketing agency in Australia, she made the 19-hour jump to London to a more writing-centric role as a Content Writer at the fintech startup Chip. Content writer turned Content Manager Sheridan recently got promoted to Chip’s Brand Content Lead. She works on in-app, external, and internal copywriting, brand ideation, and video content, ensuring everything is on brand, delivered on brief, and on time. Tune in to learn more about:
Sheridan says: “As you grow up and scale, so will your tone of voice.” Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: 👉 YouTube And connect with Sheridan here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to Run Fintech PR Activity Like a Pro, with Chantal Swainston, Fintech PR Consultant & Founder of The Heard | 04 Mar 2024 | 00:31:36 | |
Chantal Swainston is an independent Fintech PR consultant and Founder of The Heard—an award-winning spokesperson index for women and non-binary people in Fintech who want to get into public speaking. From introducing brands to new regions, launching new products in open banking and investments, and tackling corporate issues and reputational crises, Chantal has over a decade of PR experience. She has worked with brands like American Express, eBay, LinkedIn, and Klarna. Previously, Wise’s Senior PR Manager, Chantal, worked closely with investor relations, finance, and government relations teams, supporting the UK communications strategy for Wise's listing on the LSE. In 2023, The Heard won the industry’s Diversity & Inclusion Champion Of The Year, an excellent recognition for profiling and showcasing women and non-binary talent in the fintech industry. In this episode, you’ll learn about:
💡Chantal says: “You should be thinking about PR as early as possible because your reputation is a long game.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. And connect with Chantal here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Experimentation: A Playbook for High-Performing Fintech Campaigns, with Tierney Cowap, Growth Campaigns Manager at Monzo | 26 Feb 2024 | 00:46:35 | |
Tierney Cowap, Growth Campaigns Manager at Monzo, shares her knowledge on campaign experimentation in fintech in the latest episode of The Fintech Marketers and Leaders podcast. With previous experience in PR and digital publishing, Tierney has led multi-channel marketing strategies for influential global publishers, including VICE, The Daily Telegraph, Refinery29 and The Independent. At Monzo, she was recently promoted to Growth Campaigns Manager, working at the intersection between brand and performance. Monzo is an app-based bank with over 8 million UK customers across personal and business banking on a mission to make money work for everyone. Here’s what you’ll learn about:
💡Tierney says: “To create strong campaigns, you have to be a superfan of content, engage with it and keep your finger on the pulse.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk And connect with Tierney here: 👉 LinkedIn About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to innovate and thrive in Fintech using AI, with Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido | 19 Feb 2024 | 00:32:17 | |
We had the pleasure of speaking to Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, about how AI helps fintechs innovate and stay ahead of the competition. With an impressive 20-year career in marketing, Paul has worked across a broad range of industries, from AI and fintech to mobile operating systems, with big names like Nokia and Mozilla. At Onfido, he leads everything from global and product communications to analyst relations, customer marketing, and sales enablement, ensuring their sales team has the tools to close deals successfully. If you’re in fintech, you’ve probably heard about Onfido—the AI-powered end-to-end identity verification platform. Developed in-house for over ten years, Onfido ensures the fairest, fastest and most accurate analysis. In this episode, you’ll learn about:
💡Paul says: “We're only gonna see bigger and better things coming from AI in the future.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk And connect with Paul here: 👉 LinkedIn About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to Rebrand for Fintech Growth, with Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions | 12 Feb 2024 | 00:34:35 | |
Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth. With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at GoCardless before becoming Head of Marketing at Edenred Payment Solutions. Now, Raquel drives brand growth, leading a team of experts in product marketing, branding, design, content, and events. Passionate about diversity and inclusion, she actively champions initiatives for women's empowerment within and beyond the workplace. Edenred Payment Solutions recently joined the CAC 40 in the Paris Stock Exchange, which makes it among the top 40 companies in France. The company operates in multiple industries, such as benefits, HR, mobility, fintech, and payments technology, enabling its clients to offer their customers digital banking, embedded finance, and card-based solutions. In this episode, you’ll learn about:
Subscribe here: 👉 Website And connect with Raquel here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to build a human-centric FinTech brand, with Ariana Sverdlik, Head of Global Brand at SumUp | 05 Feb 2024 | 00:37:03 | |
Ariana Sverdlik, Head of Global Brand at SumUp joined Shameer on an inspiring chat about creating and growing a human-centric FinTech brand. From big brands with small budgets to small brands with big dreams, Ariana has built communities and campaigns for Disney, Loreal and many others. At SumUp, she’s empowering teams globally to understand the brand and help bring it to life in the real world. She works with stakeholders, connecting the dots and how they communicate across all major global activities—product launches, campaigns, experiments—all the good stuff. SumUp is a leading global financial technology company helping over 4 million small merchants start, run and grow their businesses. The company has recently received €285 million in funding. In this episode, you’ll learn about:
💡Ariana says: “Global brand building doesn't happen overnight, and it doesn't happen in one place.” Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Ariana here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to Unleash Your Fintech’s Creative Edge, with Harshil Varsani, Head of Creative at TotallyMoney | 29 Jan 2024 | 00:32:25 | |
Harshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs. A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and startups. As the Head of Creative at TotallyMoney, he looks after a diverse, integrated team of copywriters, designers, illustrators, motion designers and UX writers. Since he joined the company, his team has grown from two digital designers to 10 creatives. One of his main focuses is ensuring the brand's look and feel and how they communicate to their customers are consistent. Totally Money is a credit app that helps people understand and improve their credit scores and be better with their finances. In this episode, you’ll learn about:
💡Harshil says: “The role of a creative leader is to bring out the best qualities out of creatives and help connect the dots.” Help us out! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: Website And connect with Harshil here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| How to make community building work for your fintech with Henry Barton, Head of Community and Brand at Uncapped | 22 Jan 2024 | 00:36:41 | |
Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities. Henry studied archaeology long before getting into finance, hoping to be the next Indiana Jones. When that didn’t work out, he moved to London, where we held roles from sales to partnerships to publishing for The Times. After working for the UK's largest small business support network, Henry found his biggest passion is helping small brands grow, so he joined Uncapped, a leading provider of business-friendly working capital for growing brands and retailers. Since joining Henry has led all things community and brand. In this episode, you’ll learn about:
💡Henry says: “Community is like an organic beast—it needs feeding, maintaining, and constant care.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: And connect with Henry here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Creating diversity of thought in fintech with Monica Millares, Product Principal at BigPay | 20 Nov 2023 | 00:42:32 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Monica Millares, Product Principal at BigPay. As a Financial Wellbeing advocate, Monica hosts the "Purpose Driven FinTech" podcast, writes the "Innovating FinTech" newsletter, and mentors young professionals on becoming great FinTech Product Managers. She started her career in financial services in Mexico and moved to the UK to join the Fintech revolution in early 2014, where she worked with brands like Visa, Barclays and Tandem Bank. Monica is part of the founding team BigPay, one of the largest NeoBanks in Southeast Asia, with over 1.37 million users. BigPay helps people with money management, payment and lending solutions, sending money abroad, and much more. In the latest episode of our podcast, she shares her thoughts and advice on Product leadership and growth, improving communication between marketing and product teams, diversity of thought, inclusion and mentorship, and much more. Join them as they cover topics such as: 👉Product leadership and growth in FinTech 👉Managing growth and product development 👉Diversity and inclusion in FinTech leadership 👉Diversity and mentorship in the workplace 👉Career development, mentorship, and self-promotion Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Monica here: 👉 LinkedIn About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Humanising fintech through video content, with Daniel Yubi, Founder and CEO at Payable | 13 Nov 2023 | 00:38:19 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Daniel Yubi, Founder and CEO of Payable. Payable is a treasury operations software that helps teams automate financial operations and gain real-time cash visibility from a single dashboard. Daniel is a fintech founder and a Youtube and used to be a lawyer before he founded Payable in May this year. Daniel and Shameer spoke about the launch of Payable, the value of content creation, and what it feels like to be a YouTube and a Fintech founder. Join them as they cover topics such as: 👉YouTube video creation and FinTech marketing 👉The birth of the fintech industry 👉Payable's go-to-market strategy 👉Creating content that resonates with your audience 👉The trap of authenticity in content creation 👉How the next 12 months look like for Payable Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 🎧YouTube And connect with Daniel here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Customer listening as the heart of marketing, with Samantha de Groen, Product Marketing Manager at Bunq | 06 Nov 2023 | 00:32:09 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Samantha de Groen, Product Marketing Manager at Bunq. Bunq is the second largest challenger bank in Europe on a mission to make life easy for digital nomads by giving them the tools to spend, budget, and invest like a local wherever they are. Samantha's role is to connect the dots between data research, user feedback, Bunq's overall growth direction as a brand and how to communicate that to users. Listen to Samantha share her insights on the importance of customer listening, removing the taboo around money talks and the importance of brand consistency, among other things. Join them as they cover topics such as: 👉Understanding customer wants and needs 👉The importance of having user personas 👉Differentiating your brand from the competition 👉Talking about money and banking on social media 👉Creating a multi-channel playbook 👉Brand consistency 👉The challenges of entering new territories 👉Sustainability as a unique selling proposition Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Samantha here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Educating customers through social media, with Oliver Mott, Head of Social Media at Starling Bank | 30 Oct 2023 | 00:39:43 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Oliver Mott, Head of Social Media at Starling Bank. Starling has gone from underdog to top challenger bank in only nine years. We spoke with Oliver about how is his social media team helping Starling make banking better. Oliver talks about Starling’s biggest hits on TikTok, measuring influencer marketing results, the importance of being part of great conversations, and much more. Join them as they cover topics such as: 👉Social media trends in financial services 👉Starling's recipe for TikTok 👉Influencer marketing strategy and creativity 👉Balancing creativity and compliance in finance 👉Demonstrating influencer marketing ROI 👉Starling and Twitter (X) strategy 👉The role of social media in product development 👉Keeping a loyal community while scaling Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Oliver here: 👉 LinkedIn About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| User acquisition and the power of thought leadership, with Shaul Weisband, Co-Founder and CMO at Jifiti. | 23 Oct 2023 | 00:38:07 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Shaul Weisband, Co-Founder and CMO at Jifiti. Jifiti is a white-labelled platform where banks and lenders embed their loans at any point of sale, enabling them to compete in the BNPL (Buy Now, Pay Later) space. Shaul, its Co-Founder and CMO, was in the marketing and branding space before he started the company. He shares a lot of marketing advice and talks about using thought leadership for positioning and building trust. Shaul and Shameer discuss topics like: 👉Enabling banks and lenders in the BNPL space 👉Aquiring customers in the B2B space 👉B2B marketing strategies and thought leadership 👉Brand positioning 👉Tackling price sensitivity in financial products 👉Demand generation and lead nurturing 👉Building tailor messages and content And much more! Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Shaul here 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Becoming The Netflix of Payments, with Kealan Lennon, Founder & CEO CleverCards | 16 Oct 2023 | 00:37:34 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Kealan Lennon, Founder & CEO of CleverCards. Clever Cards is a configurable digital payments platform on a mission to simplify employee benefits payouts and expenses. Since its launch in 2022, CleverCards has been on a hyper-growth journey. Kealan shares how CleverCards launched a digitally disruptive product and signed up 2,500 businesses in eight weeks — a record in the Fintech industry. Listen to Shameer and Kealan talk about the power of word of mouth, how CleverCards is doubling its team and how to identify strategic partners on the road to rapid growth. 👉Entrepreneurship, leadership, and risk mitigation 👉The road to rapid growth and innovation 👉Scaling a fintech startup through distribution and referrals 👉Product development and partnerships in fintech 👉Payments industry challenges and work culture And much more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube 👉 Email: hello@growthgorilla.co.uk And connect with Kealon here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Unlocking GenZ Audiences with Maria Tsarkova Growth & Acquisition Lead at Tandem Bank | 09 Oct 2023 | 00:34:13 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Maria Tsarkova, Growth & Acquisition Lead at Tandem Bank. Tandem is a challenger bank providing greener banking solutions. This year, Tandem Bank acquired Loop, a FinTech that Maria helped scale from its early stages. Listen to Maria and Shameer talk about building and implementing Loop’s go-to-market strategy, leveraging TikTok and influencer marketing and how the Loop acquisition is helping Tandem access Gen Z audiences. They cover topics such as: 👉Developing Loop’s go-to-market strategy 👉Leveraging TikTok through organic content and influencer marketing 👉Launching a new app with limited resources. 👉Reducing acquisition costs 👉Building brand awareness and trust 👉Why Tandem acquired Loop And a lot more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube 👉 Email: hello@growthgorilla.co.uk And connect with Maria here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Helping the SaaS Industry Grow Better, Faster, Safer with Andrew Davies, CMO at Paddle | 02 Oct 2023 | 00:41:42 | |
In the latest episode of The Fintech Marketers and Leaders Podcast, host Shameer Sachdev sits down with Chief Marketing Officer at Paddle. Founded in 2012, Paddle takes a “do it for you” approach to handling billing, payments, invoicing, tax and compliance for over 5000 software companies and has since raised $200m at a $1.4bn valuation and acquired subscription metrics firm ProfitWell. Andrew’s significant experience shaping fast-growing B2B tech businesses, having co-founded B2B personalisation platform Idio - acquired by Insight Partners in 2019 - and serving as VP of Corporate Marketing at digital experience tool Optimizel makes this episode of The Fintech Marketers and Leaders Podcast particularly insightful. Join Shameer and Andrew as they dive into: 👉The importance of understanding your target market 👉Conducting quality market research 👉Building a pipeline that serves your sales team 👉Having a varied range of content in your strategy 👉How to get results and feedback that matters 👉Frictionless selling Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Andrew here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Simplifying bank payments for 75,000+ businesses with Ben Morfoot, Product Director at GoCardless. | 25 Sep 2023 | 00:35:48 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ben Morfoot, Product Director at GoCardless. GoCardless helps more than 85,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network. Having led teams across almost all their product areas, Ben currently leads their Embed product, which allows other payment providers to add GoCardless' best-in-class bank payments to their platforms. Tune in to hear Ben and Shameer talk about anything from what’s hot in the payments industry to building a tight cross-functional team and balancing product complexity and product value dynamics. They cover: 👉 Overview of the payment industry in the current economic climate 👉 The process behind creating the Embed product 👉 GoCardless' market research process 👉 Identifying which user group to go after 👉 Balancing the dynamics of product complexity and product value 👉 The relationship between Product and Marketing teams 👉 The challenges that service providers face 👉 Measuring user adoption and the impact of UX … and a lot more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Ben here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Helping +10 million people seek financial advice, with Karen Barett, Founder & CEO @ Unbiased | 18 Sep 2023 | 00:46:23 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Karen Barett, Founder & CEO of Unbiased. Unbiased connects people with financial advisors, mortgage brokers and accountants and has helped over 10 million people seek financial advice. A few years ago, Karen Barett was going through a hard time at home and was struggling to find a financial advisor who matched her needs. She then decided to build Unbiased and help people make big financial decisions at crucial times. Listen to Shameer and Karen talk about the mindset shift from running a small business to scaling a business and how Unbiased added +20 billion in assets under management to professional advisors. They covered: 👉Gaining traction with the business in the first stage 👉Getting the funnel to work correctly 👉What are personal finance management apps missing 👉Bringing tech in-house to help you scale 👉Monetising your user base 👉The importance of referrals and recommendations 👉Getting more women in fintech 👉The challenges of launching into the US market Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Karen here: 👉 Website
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| When Paid Media Meets Influencer Marketing, with Ross Smith and Julia Lucas from Growth Gorilla | 11 Sep 2023 | 01:02:03 | |
Ladies and gents, the latest Team Talk is fresh out of the oven! Host Shameer Sachdev sat down with Ross, our Head of Performance Marketing, and Julia, our Head of Influencer Marketing, to discuss why Fintechs should leverage influencer and paid marketing together. Tune in for a pure gold conversation on how influencer and paid media strategies help accelerate your brand's reach, how to plan a paid & influencer marketing campaign, the biggest UGC misconceptions, UGC pricing, whitelisting, and a whole lot more. Join them as they cover topics such as: 👉Merging influencer campaigns with existing paid campaigns 👉The impact of influencer partnerships on a Fintech’s growth 👉Organic marketing vs performance & influencer marketing 👉How to engage your audience on social media 👉How the Halo effect increases consumer trust 👉What comes first: paid or influencer marketing? 👉Platform selection and targeting audiences 👉Planning a paid & influencer marketing campaigns 👉UGC misconceptions and pricing 👉Running whitelisting campaigns KEY TAKEAWAYS
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Role of Consistency in Meeting Customer Expectations, with Andrea Linehan, Global Chief Marketing Officer at Currency Fair | 04 Sep 2023 | 00:38:59 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Andrea Linehan, Global Chief Marketing Officer at Currency Fair. Along with Wise, Currency Fair is a pioneer in the peer-to-peer marketplace of global money transfers. Andrea joined Currency Fair to sustain the consumer side of the business and build its b2b offering. Listen to Andrea and Shameer talk about how to tailor your marketing strategies to captivate, educate, and retain customers, the value of consistency in meeting and managing customer expectations, and a lot more. Join them as they cover topics such as: 👉 Combining B2B marketing with B2C marketing 👉 How AI will influence customer behaviour 👉 How to manage tech and trends to stay ahead of the curve 👉 Building and maintaining customer trust 👉 Removing friction and streamlining the customer journey 👉 Leveraging content marketing to generate revenue 👉 Tailoring marketing strategies to captivate, educate, and retain customers 👉 The critical role of consistency in meeting and managing customer expectations 👉 Hyper-targeting and its impact on brand equity and customer engagement Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 🎧 Website 👉 Email: hello@growthgorilla.co.uk And connect with Andrea here: 🔗 Website
About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Art of Crafting Compelling Content with Geoff Whitehouse, Content Lead at Clearbank | 31 Jul 2023 | 00:47:54 | |
In the latest episode of The Fintech Marketers and Leaders Podcast, we delve into the world of content creation in the financial technology industry. Joining Shameer Sachdev for this episode is Geoff Whitehouse, Content Lead at ClearBank and self-proclaimed Fintech nerd. With extensive experience working in renowned firms like Publicis Sapient, 11:FS, and TrueLayer, Geoff brings a wealth of knowledge and expertise to the table. 👉His journey into fintech and much, much more... Geoff’s expertise and passion for content creation make this episode of The Fintech Marketers and Leaders Podcast a must-listen for all aspiring content creators, marketers and leaders in the fintech looking to captivate, educate and attract customers. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube 👉 Email: hello@growthgorilla.co.uk And connect with Geoff here: 👉 Website
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Navigating Growth in Risky Markets with Amanda Lieu, Director of Brand, Product Marketing, and Growth at Seon | 24 Jul 2023 | 00:27:38 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Amanda Lieu, Director of Brand, Product Marketing and Growth at Seon. Seon is building a centralised department system of fraud, and Amanda is there to help businesses and high-risk markers find clever ways to fight fraud. Listen to Shameer and Amanda talk about the importance of staying on brand while driving growth, respecting geographic nuances, being in sync as a company, building products that align with customer needs—and a lot more. Join them as they cover: 👉Driving B2B growth in different territories 👉Balancing quantitative & qualitative data when making decisions 👉The importance of customer conversations 👉Seon’s winning CRM mechanism 👉Using your unique offering to drive users and create awareness 👉Seon’s state of play with cybersecurity and preventing fraud 👉The impact of AI in preventing fraud 👉The link between growth, innovation and diversity
Subscribe here: 👉 YouTube And connect with Amanda here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Mastering the Art of Managing Multiple Businesses with Joao Monteiro, CEO at CarteiraX | 17 Jul 2023 | 00:32:12 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Joao Monteiro, CEO of CarteiraX, a freshly launched digital bank from Brazil. Apart from being the founder of Geomatrix Holdings, 4xC, and CarteiraX, Joao is an award-winning FinTech entrepreneur with over 20 years of experience across fintech, forex, brokerage, trading, AI, and technology. Joao shares Carteira X’s launch story, the importance of focusing on a human-centric approach, how to fight hyperinflation, and the secret to successfully managing several businesses. The topics Shameer and Joao cover: 👉What markets is CarteiraX reaching in Brazil 👉Building credibility as a new business 👉Focusing on a human-centric approach 👉Using AI to improve customer support 👉Collaborating with your competitors 👉How to fight hyperinflation 👉Exciting FinTech trends: Robo advisor, Chat GPT, NLP 👉The secret to managing several businesses Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 www.thefmlpodcast.com About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The importance of leadership and investing in your team, with Charles Matta, Head of Strategy, Corporate Finance and Business Growth@MyMonty. | 10 Jul 2023 | 00:36:05 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Charles Matta, Head of Strategy, Corporate Finance and Business Growth@MyMonty. The brain behind Monty Finance, Charles created the corporate strategy, launched a NeoBanking proposition in under a year, initiated 300+ potential partnerships discussions, closed 15+ strategic partnerships, and built a team of 80+. Listen to Charles and Shameer talk about promoting innovation, the importance of project management, being a role model and inspiring your team, hiring staff members who can pick up the ball, convenience as key in the future of digital banking, and a lot more. Join them as they cover: 👉Expanding from MENA to the EU and the UK 👉The challenges of internationalising your product or service 👉Regulation of the telecommunication space 👉Acquisition marketing mix in different territories. 👉Managing growth in the B2C sector 👉The direction of digital banking 👉Managing a large team 👉The importance of recognising your team 👉Hiring mistakes to learn from Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉www.thefmlpodcast.com About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Fintech Marketers And Leaders Podcast: Team Talk Ep. 2 | 03 Jul 2023 | 00:43:47 | |
Welcome to the second edition of The Fintech Marketers and Leaders podcast Team Talk! Every month we’ve got Ross, our Head of Performance Marketing, Julia, our Head of Influencer Marketing, and Shanae, our Senior CRM Manager, joining host Shameer in a laid-back conversation about what’s happening in Fintech. This time, they focused on what's new with the challenger banks, the rise of AI in Fintech, and where social media advertising is heading. Listen to our team share their take on Starling’s, Monzo’s and Revolut’s recipes for success, trusting traditional vs digital banks, how influencer, paid, and organic social media marketing can amplify each other and more. Here’s what they covered: 👉Anne Boden stepping down as CEO of Starlink 👉Monzo hitting profitability for the first time 👉Revolut acquiring 30 million retail users 👉Balancing the good and bad behind AI 👉How AI can make CRM work easier 👉The Data vs Creativity rant 👉AI influencers as brand avatars 👉The antidote to intrusive ads Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Driving Sustainable Growth with Jakub Zakrzewski Chief Growth Officer in Residence at Techstars Berlin | 23 Jun 2023 | 00:41:02 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Jakub Zakrzewski, Chief Growth Officer in Residence@ Techstars. After a decade of working with big e-commerce and logistics companies in Asia, Jakub moved to London as Head of Growth at Revolut, where he fell in love with Fintech. Currently Chief Growth Officer in Residence@ Techstars in Berlin, he makes sure companies are set up for success from the early stages with the product they're building, the problem they're solving, and the way they want to structure their growth. Listen to Jakub talk about his job helping companies understand the product market fit, figuring out how to get the first few clients, creating a playbook for hypergrowth and more. 👉What does a chief growth officer in residence do 👉Building and structuring successful teams 👉The importance of product marketing fit 👉Acquisition strategy for B2C vs B2B 👉Growth vs Profitability from an investor perspective 👉Hiring the best talent for international expansion 👉Leveraging tools as a solopreneur And a lot more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Scaling Across Borders with Haralds Zukovs, Head of Marketing at Credolab | 18 Jun 2023 | 00:26:22 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Haralds Zukovs, Head of Marketing at Credolab. Credolab is the largest data analytics platform that helps companies score risk and detect fraud using advanced behavioural analytics leveraging smartphone and web metadata. In previous roles, Haralds has created organic viral content on Facebook with 230K in just two days. As a marketing leader at Credolab, he has helped build marketing divisions, increase client acquisition and boost conversion rates. Listen to Haralds and Shameer talk about Credolab’s scaling journey from one to 38 countries, the importance of understanding your ideal customer profile and how to combine traditional and alternative data with helping clients make risk-adjusted decisions. Join them as they cover: 👉How to decide what countries to expand into 👉How is Credolab acquiring new customers 👉Competing with the larger competitors 👉Leveraging untapped marketing channels 👉Rapid testing vs statistically significant data 👉Using Linkedin for better traffic, lead generation and branding And a lot more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Building a Future-Proof Brand with Oscar Mackenzie, Head Of Marketing at Shares | 05 Jun 2023 | 00:36:24 | |
One platform has captured the attention of brands worldwide: TikTok. With its explosive growth and unparalleled reach, TikTok presents a unique opportunity for fintechs to connect with their target audience in an engaging way like never before. Oscar Mackenzie is no stranger to the world of marketing. Having crafted campaigns and content for renowned names like Red Bull, The North Face, Juventus FC, Lego, and Jeep during his agency tenure, Oscar brings a wealth of knowledge and expertise to the table. In 2021, he ventured into the fintech industry, taking the helm of the marketing team at Shares—a fast-growing fintech company making waves in the UK and expanding into Europe. At Shares, Oscar has spearheaded the development of a community-based approach to investing, which has gained remarkable traction on social media platforms. With over 30k followers on TikTok and an impressive 1 million organic views, Oscar and his team have not only cracked the TikTok code but also mastered the art of building a brand for the future. Join Shameer and Oscar as they discuss:
Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Unlocking The Power of Community-led Marketing with Tom Davies, Head of Marketing at Yonder | 28 May 2023 | 00:37:22 | |
In the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sat with Tom Davies, Head of Marketing at Yonder. After growing brands like Monzo and Wise, Tom joined Yonder in the early stages and helped build and launch a fully-fledged, FCA-authorised and regulated rewards credit card brand in less than 12 months. Listen to Tom share how Yonder used a community-led marketing approach to raise 62,5 million Series A and hit a crowdfunding target in 48 hours. Other topics Tom and Shameer cover: 👉Leading with a community-focused marketing strategy 👉Getting your audience excited about your product launch 👉Building an engaged community of brand advocates 👉How Yonder’s website traffic tripled after launching an OOH marketing campaign And much more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Creating A Positive Impact As A FinTech with Nathan Spiteri, Head of Growth At Plend | 22 May 2023 | 00:28:31 | |
In the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sat with Nathan Spiteri, Head of Growth at Plend. Nathan, who calls himself a “start-up geek,” is growing Plend, an ethical consumer lender on a mission to give underserved people in the UK access to affordable credit. Listen to him talk about how Plend is educating people on borrowing options, how to make sure you align with the right partners, and why hiring people who share the company’s vision is important. Other topics Nathan and Shameer cover: 👉What makes Plend different from other traditional lenders 👉Using affiliate marketing as a main acquisition channel 👉Keeping great relationships with affiliate partners and increasing traffic 👉Why Plend has an annual financial inclusion report 👉Hiring employees passionate about making an impact And a lot more! Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Selling A Story Instead of Features, With Rory Woodbridge, Senior Director of Product Marketing at Pleo | 15 May 2023 | 00:37:12 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Rory Woodbridge, Senior Director of Product Marketing at Pleo, a platform helping finance teams manage company spending. Before Pleo, Rory worked with big names like Google, Amazon and YouTube and is one of the first people in Europe to work on Google Play. He also runs the popular Substack newsletter, The Product Marketer. At Pleo, Rory is leading the company’s product marketing department, making sure product work is being effectively communicated and building a love for the product. Listen to Rory and Shameer talk about how Pleo has got over 25,000 businesses in their customer base, the importance of a win-loss analysis programme, building a strong reputation for rapid growth, why simplicity in user experience creates brand ambassadors —and a lot more. Join them as they cover: 👉the differences in marketing a FinTech versus a corporation 👉compliance and regulations vs creativity 👉reputation as a source of rapid growth 👉user experience simplicity and product adoption 👉using employees’ presence on LinkedIn to build a personal brand 👉using customer insights to find out your biggest product gaps 👉avoiding feature blindness in competitive industries Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Importance of Adaptability and Versatility in Fintech with Sam Knott, VP of Acquisition at Marshmallow | 14 May 2023 | 00:40:07 | |
For the latest episode of The Fintech Markers and Leaders podcast, we sit down with Sam Knott, a seasoned marketer and the VP of Acquisition at Marshmallow. Sam played a pivotal role in building and expanding Dyson globally by driving rapid growth, launching new categories, and transforming the Direct-To-Consumer business from a 4% share to 40%, making it Dyson's largest channel. Sam’s experience in brand building and growth hacking helped Marshmallow—a company providing insurance for under-served groups—reach new levels of growth. We dive into Sam’s journey from Dyson to Marshmallow and discuss the importance of adaptability and versatility in today's fast-paced fintech. industry. Join Shameer and Sam as they cover: 👉Launching into new territories 👉Fixing underperforming territories 👉The power of audience segmentation 👉Targetting underserved communities 👉Building a financially inclusive brand 👉Driving growth in a saturated market 👉Optimising data and channels
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Sam here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Breaking the B2B Branding Mould With Marc Winitz, CMO at Rapyd | 08 May 2023 | 00:45:10 | |
Branding is more than just a logo or visual identity. It's about building trust, telling a unique story, and delivering on your promise to customers. That’s exactly what Rapyd has accomplished with their new, bold, brand identity. Whether it's a small business looking to move into a new market or a multinational company expanding globally, Rapyd wants to help their customers take bold steps to achieve their goals. Marc Winitz, CMO, shares the secrets behind Rapyd's recent rebrand, exploring what it means to both the fintech, and their customers to "build bold." Since joining as their first marketing hire 4 years ago, Marc has been pivotal in building an entirely new identity for Rapyd, pushing them to become one of the boldest B2B fintechs in the space. 👉 The role of branding 👉 Developing brand story 👉 Building a unique voice and visual identity from scratch 👉 Demystifying B2B brand rules 👉 The power of having a fearless yet smart approach 👉 Targeting customer segments 👉 Leveraging product marketing 👉 Operationalising demand generation 👉Leveraging paid media as a B2B 👉Utilising organic social media 👉 Building brand ambassadors Subscribe here: www.thefmlpodcast.com And connect with Marc here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| The Future of CRM for Fintechs with Shanae Peynado, CRM Manager at Growth Gorilla | 01 May 2023 | 00:37:29 | |
In the latest episode of the Growth Gorilla podcast, host Shameer Sachdev sits down with Shanae Peynado, CRM Manager at Growth Gorilla, to discuss the future of CRM for fintechs. Shanae has a wealth of experience in the CRM industry and has made it her mission to improve customer engagement and experience for our clients. In this episode, Shanae shares her insights on:
This episode is packed full valuable lessons for fintechs looking to enhance their customer engagement and drive growth in the digital age. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Shanae here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Revolutionising Financial Wellbeing with Chieu Cao, CEO and Founder of Mintago | 24 Apr 2023 | 00:43:17 | |
In the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sits down with Chieu Cao, CEO and Founder of Mintago, to discuss the importance of financial well-being in the workplace and how Mintago is revolutionizing this sector. Chieu has a wealth of experience in the tech industry, having previously worked for Microsoft, Amazon, and Yahoo. With 21 years of experience, Chieu has made it his mission to improve people's financial education and wellbeing. As an active leader in the wellbeing and startup community, Chieu has co-founded Perkbox, the UK's employee experience platform, and now leads the charge at Mintago. In this episode, Chieu shares his insights on:
And much, much more. Mintago is the UK's most complete and inclusive financial wellbeing solution. Their platform empowers employees to take control of their personal finances and further engage with their pension. Through their pension dashboard, financial wellbeing app, and educational resources, Mintago encourages employees to improve their financial health while helping businesses save on their national insurance costs. As the cost-of-living crisis continues to affect individuals and businesses, financial wellbeing has become a critical aspect of the workplace. Join Shameer and Chieu as they discuss the revolutionary work being done at Mintago to promote financial wellbeing and positively impact people's lives. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Chieu here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Maximising Growth Through Performance Marketing Strategies With Ross Smith, Head Of Performance Marketing at Growth Gorilla | 03 Apr 2023 | 01:00:28 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ross Smith, Head Of Performance Marketing at Growth Gorilla. Since joining our team, Ross has been pivotal creating unique performance marketing strategies for our clients and uses his 13+ years working on paid marketing and search to catalyse real growth for them. Ross brings an abundance of B2B and B2C experience ranging from Retail, Marketing, Gaming and Fintech to our table. From choosing the right performance marketing channels for your fintech to the importance of testing creative and messaging, Ross and Shameer dive into the ins and outs of performance marketing and give an inside look into how to maximise growth for fintechs in this exclusive episode. Join them as they cover: 👉How to choose the right performance marketing channels 👉The right time to add another marketing channel to your strategy 👉Using social channels to acquire clients when Search is not an option 👉Facebook versus Tik Tok — on which one to put your money? 👉No one uses Facebook anymore — myth or reality? 👉How to set up your paid and acquisition budget 👉When's the right time to start testing your messaging 👉What a tracking and analytics setup looks like for our clients 👉From launching a product to scaling and driving growth 👉What Fintechs need to be aware of when launching into new territory Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! 👉 YouTube And connect with Ross here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| Building Decentralised Communities of Brand Ambassadors with Anna Stone, Co-Founder at GoodDollar | 30 Mar 2023 | 00:34:36 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Anna Stone, Co-Founder at GoodDollar. Anna’s journey to blockchain started with her desire to work on financial inclusion. GoodDollar is the brainchild behind Anna and the CEO of eToro, Yoni Assia, who shared the same vision—making capital markets accessible to anyone. Listen to Anna and Shameer talk about how GoodDollar enables anyone to get into blockchain and how the company used the power of community to scale to half a million users. Join them as they cover: 👉The go-to-market strategy they used to scale to 1,500,000 users 👉How having a clear mission and vision helps build a brand 👉Setting up and nurturing local communities 👉The key to growing your network by 1000 users/day 👉How community leaders can educate users on product use 👉Web2 vs Web3 marketing and current challenges … and much more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: And connect with Anna here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||