The Fintech Marketers and Leaders Podcast – Détails, épisodes et analyse

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The Fintech Marketers and Leaders Podcast

Growth Gorilla

Business & Entrepreneuriat

Fréquence : 1 épisode/13j. Total Éps: 91

The Fintech Marketers & Leaders Podcast is built to uncover actionable insights and explore the latest trends with some of fintech’s hardest-hitting marketers and leaders, so you know exactly what it takes to grow. Join our host, Shameer Sachdev, bi-weekly as he explores real-life growth tactics and insights that you can take advantage of when pushing your fintech to the next level.

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The challenges and opportunities of rebranding, with Leah Glass, VP, Global Marketing at Convera

lundi 12 août 2024 • Durée 29:51

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Shameer sat down with Leah Glass, VP of Global Marketing @ Convera, to talk about how to navigate a rebrand.

Before becoming Convera, the company was part of Western Union Business Solutions, a lesser-known division dedicated to b2b payments.

Leah was first introduced to payments and fintech in her prior role at Amazon. At Convera, she leads a cross-functional marketing team that drives growth, customer engagement, and competitive differentiation.

She oversees lead generation, sales enablement, customer retention, integrated campaigns, and product marketing, ensuring alignment with business goals and customer needs.

Join them as they cover topics such as:

The challenges and opportunities of rebranding
Establishing a solid brand foundation
Maintaining consistency in messaging
The importance of having a credible website experience,
Leveraging LinkedIn as the primary social media channel,
Maintaining authenticity and transparency in B2B marketing.

Leah says:

“You're never going to know 100% if your messaging resonates with your audience before you go to market.”

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