The Fide Podcast – Détails, épisodes et analyse

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The Fide Podcast

Fide Creative

Business & Entrepreneuriat

Fréquence : 1 épisode/60j. Total Éps: 13

Selling consulting is tough—especially right now. How do you position yourself so you’re the one your client calls for help? On The Fide Podcast, we call on industry experts to give you actionable insights to help you show up differently—and sell more business.

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https://www.forbes.com/sites/chrismyers/2018/02/23/how-to-find-your-ikigai-and-transform-your-outlook-on-life-and-business/
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The Importance of Knowing Your Customer with Prateek Mathur

lundi 9 mars 2026 • Durée 45:23

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In this episode of The Fide Podcast, Dan Beresh speaks with Prateek Mathur, Head of Marketing for SAP SuccessFactors in Asia-Pacific, about how enterprise B2B marketing is evolving as the traditional marketing funnel breaks down.

They discuss how marketers can win the top-of-funnel battle, understand their customers more deeply, and navigate increasingly complex buying committees. The conversation also explores account-based marketing (ABM), the balance between brand building and events, and how to measure marketing efficiency across the funnel.

Along the way, they unpack how AI messaging, customer research, and trust-building are shaping the future of enterprise go-to-market strategy.

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The Realities of AI in Creative Production

jeudi 22 janvier 2026 • Durée 33:29

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AI can make incredible visuals fast… but it can’t magically give you infinite control, quality, and a 90% discount.

In this episode, Dan and Joe get real about what it actually takes to produce professional, on-brand creative using today’s AI tools. They break down why AI projects still require serious effort, why “creative flexibility” is the #1 survival skill, and how the best teams use AI to expand what’s possible, not replace the process entirely.

They also dig into the risks marketers need to plan for upfront, from legal reviews and model selection to setting the right expectations with stakeholders who think AI equals “cheap and instant.”

If you’re a marketer exploring AI video and visual production, this episode is your guide to doing it the smart way.

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Becoming the Expert with Gord Sandford

Saison 1 · Épisode 2

lundi 15 juillet 2024 • Durée 23:50

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Your income and your passions don’t have to be separate.

Gord Sandford pivoted his area of focus well into his consulting career – into an area that allowed him to do more of what he cared about.

In this episode of The Fide Podcast, Gord shares how he built his authority as a leader in lifelong learning – after being known for successfully leading digital transformations for years.

Key Takeaways:
🎯 Decide what you want to do and stick with it through thick and thin.
⚠️ Be provocative with your communications. Bring a unique perspective that makes people think.
🏢 Do the work. Don’t just call yourself an expert—show up and demonstrate your authority.
🙅‍♂️ Be honest. Tell your client what they need to hear, even if they don’t want to hear it. They’ll thank you in the long run.

Interested in the Ikigai framework? Here’s a short article that expands on the concept: https://www.forbes.com/sites/chrismyers/2018/02/23/how-to-find-your-ikigai-and-transform-your-outlook-on-life-and-business/

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Humility and Continuous Iteration with Dave Zager

Saison 1 · Épisode 1

lundi 8 juillet 2024 • Durée 27:37

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Dan sits down with Dave Zager, Deloitte’s Global Workday FSI leader, to talk about how he’s positioned his team as THE leader in the market.

Key takeaways:
🎯 Be relentlessly focussed on the market. Learn and relearn what the market needs. Don’t make assumptions.
👂 Marketing & Comms is a two-way street. Launching a piece of communications is only the beginning. Listen for feedback and iterate.
🏣 Create repeatable solutions based on your understanding of where company needs overlap.
⭐️ Create a north star to help you make decisions quickly. Stop waffling on low-impact choices.

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An Introduction to The Fide Podcast

Saison 1

mardi 19 mars 2024 • Durée 00:54

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What the heck is this all about? Well, we're here to help you convince others you're an expert in your consulting domain. In each episode, Daniel Beresh sits down with a consulting leader to discuss how they have built market authority for themselves and their teams - making them the number one pick when a client faces a tough business problem.

The Fide Podcast is created by Daniel Beresh, founder of Fide Creative, a marketing agency focussed on helping consultants build authority and close deals more easily. Learn more at fidecreative.com

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Stop Writing Complicated Value Props

vendredi 9 janvier 2026 • Durée 36:32

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Creating a value proposition sounds simple... until you try to get a global team to agree on one.

In this episode, Dan and Joe unpack the real, behind-the-scenes work of defining a value proposition that actually drives alignment across marketing, sales, and leadership.

They explore why most companies overcomplicate this work, why clarity beats cleverness every time, and how to avoid the jargon and internal politics that make value props fall apart. You’ll also hear practical guidance on features vs. benefits, tailoring messaging to different audiences, and how collaborative workshops bring stakeholders together across regions.

Whether you're in B2B marketing, professional services, consulting, or enterprise tech, this episode gives you a clear roadmap for crafting value propositions that are simple, strategic, and genuinely useful to the people who need them.

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Creating Video Magic with Hugh Noonan

Saison 1 · Épisode 9

vendredi 7 novembre 2025 • Durée 27:11

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How do you come up with creative ideas?

How do you create a script that people will remember?

How do you create visuals that stick in your prospect's minds?

In this episode Dan Beresh chats with one of Fide's top video editors, Hugh Noonan, about how Hugh takes nebulous consulting concepts and transforms them into marketing material that moves the needle.

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Buzzword Detox

Saison 1 · Épisode 8

lundi 8 septembre 2025 • Durée 23:04

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Dan and Joe take a buzzer to the most overused marketing clichés. Kicking things off by unpacking why “AI at the forefront of digital transformation” is more filler than hook. From there, they wade through the swamp of frictionless, digitally augmented solutions and the dreaded “value-add activities.” They break down a podcast description, debate whether “innovation” means anything anymore, and find a gem in the phrase “starting from what you have, accelerating from where you are.”

It’s part roast, part workshop, and a reminder that clarity and specificity always outshine the jargon.

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The B2B Video Explosion

Saison 1 · Épisode 7

mercredi 9 juillet 2025 • Durée 20:14

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In this episode, we tackle the reality that video content is everywhere, but most of it isn’t working.

We share why simply cutting down a hero video for social won’t cut it anymore, and how smart B2B marketers make platform-native content that connects.

You’ll hear how to use AI effectively in your workflow without losing the human trust factor, plus why more videos can actually damage credibility.

We break down why view counts are just vanity, how to use view-through rates to your advantage, and why every video should answer: what’s in it for them?

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Humanizing B2B Marketing

vendredi 27 juin 2025 • Durée 22:36

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When every firm promises "transformational value," how do you make your message stand out? In this episode, Dan and Joe talk about the real work of humanizing B2B marketing. They explore why specificity matters, how to craft messages that reflect your audience’s real problems, and what to do when internal politics force subpar spokespeople into your content.

The episode also digs into smart use of AI: how to train a GPT on your brand’s voice, filter content through your ICP, and why out-of-the-box AI is a trap.

Whether you're struggling to get buy-in or just want your content to feel less like it came from a bot, let's talk on how we market like humans again.

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The Fide Podcast – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Buzzsprout1

Forbes1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Buzzsprout1

Forbes1

Podcasts Similaires Basées sur le Contenu