The F Word : A Whyfield Podcast – Détails, épisodes et analyse

In this episode of The F Word, we explore the journey of Farm to plate, and everything inbetween, with Lucy Jones and Victoria Amran, Founders of The Cornish Food Box Company, and sisters! 

Lucy and Tor have created something truly special, all starting from a single veg box delivered out of the boot of Tor’s car, to becoming a pillar of Cornwall’s local Food movement. They are passionate about supplying good, local, and real Food to Cornwall from Cornwall, supporting local growers, Farmers, Fishermen, bakers, and makers, all while delivering the Food we should be eating. 

With issues such as Food security, Food waste, climate change, and Financial challenges hitting our headlines, it’s so important for us to change the way we think about Food, and how we can better support ourselves and our communities. 

Whether you’re curious about what’s really in your ‘Food’ (or ‘edible Food-like substances’), want to make radical changes to your diet or weekly shopping habits, or you’re looking to get inspiration to cook Fresh meals from scratch, this episode is packed with insights, practical tips, and the powerful reminder that small changes make a big impact. 

Enjoy episode 23 of The F Word.

P.s For more reading on ultra-processed Food and while we all can’t stop eating it, Tor has recommended ‘Ultra-Processed People’ by Chris van Tulleken.

Discover the bounty of amazing products and produce on The Cornish Food Box’s website: www.thecornishfoodboxcompany.co.uk

Find out more, including tips and recipe inspo, on their socials: 

Instagram: https://www.instagram.com/cornishfoodbox/

Facebook: https://www.facebook.com/cornishfoodbox

Connect with Lucy and Tor on LinkedIn: 

https://www.linkedin.com/in/lucy-jones-b9744314/

https://www.linkedin.com/in/victoria-amran-5407aa3b/

To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield
And… For more From us, Find us on all socials at @whyfield
and  www.whyfield.co.uk

In this episode, we got to dig into Cornwall with John Brown, CEO of Cornwall Chamber of Commerce, and founder of Build The Fearless. 

John is a contagiously passionate advocate for Cornish business. In John’s words, we want and need to do more shouting about Cornwall… and do it draped in a St Piran’s flag!

John shares his journey, from his early days with a short stint in journalism, to diving into the world of PR and Comms in agency, working internationally, and then Founding Don’t Cry Wolf, a B Corp agency, doing all the right things in people and practice, rewriting the rules and pushing boundaries. And then, the hard realities of business closure and the topic of ‘Failure’.

We discuss John’s work at the Cornwall Chamber, where he’s unapologetically Focused on making Cornwall a powerhouse of industry, sustainability, and social innovation. From championing the talent and determination of Cornish businesses, to addressing issues like housing and healthcare, John unpacks why Cornwall is an investable, thriving hub of opportunity. “If you’re not looking at Cornwall, you’re losing out”. 

“You are going to get a return on investment because of the innovation, the talent, and the stubbornness of the Cornish people. It’s an investable proposition.”

There is so much more to share from this episode, but we’ll leave it to the man himself.

We absolutely loved chatting with John, and we know you’ll love listening. 

Enjoy episode 22 of The F Word. 

P.s there is a real F word in this ep, just in case you’re listening near little ears. 

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbrownpr/

Keep up to date with Cornwall Chamber of Commerce: https://www.cornwallchamber.co.uk/

Find your fearlessness: https://www.buildthefearless.com/

To watch this episode, or our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield
And… For more From us, Find us on all socials at @whyfield
and  www.whyfield.co.uk

 In this episode, we got to dig into Cornwall with John Brown, CEO of Cornwall Chamber of Commerce, and founder of Build The Fearless. 

John is a contagiously passionate advocate for Cornish business. In John’s words, we want and need to do more shouting about Cornwall… and do it draped in a St Piran’s flag!

John shares his journey, from his early days with a short stint in journalism, to diving into the world of PR and Comms in agency, working internationally, and then Founding Don’t Cry Wolf, a B Corp agency, doing all the right things in people and practice, rewriting the rules and pushing boundaries. And then, the hard realities of business closure and the topic of ‘Failure’.

We discuss John’s work at the Cornwall Chamber, where he’s unapologetically Focused on making Cornwall a powerhouse of industry, sustainability, and social innovation. From championing the talent and determination of Cornish businesses, to addressing issues like housing and healthcare, John unpacks why Cornwall is an investable, thriving hub of opportunity. “If you’re not looking at Cornwall, you’re losing out”. 

“You are going to get a return on investment because of the innovation, the talent, and the stubbornness of the Cornish people. It’s an investable proposition.”

There is so much more to share from this episode, but we’ll leave it to the man himself.

We absolutely loved chatting with John, and we know you’ll love listening. 

Enjoy episode 22 of The F Word. 

P.s there is a real F word in this ep, just in case you’re listening near little ears.

Sit tight for this one… if you can. Today’s episode is all about Focus. Specifically, trying to navigate this with ADHD. 

October is ADHD awareness month, so what better time to sit down with an amazing business owner (or two!) to discuss what it’s like running a business with neurodivergence?

Spoiler: it makes it really hard. BUT, it can also be a ‘super power’. You’re 300 times more likely to start your own business if you have ADHD, so that absolutely says something. 

In this episode, we get to chat to Tanya Blackman, of Kartha, as she discusses her business, how she tackles the day-to-day, and how she discovered she has ADHD. 

This is a special episode for sure.

We hope you enjoy episode 13 of The F Word. 

Follow Kartha on Instagram: https://www.instagram.com/kartha_cleans_cornwall/

Find out more: kartha.co.uk

To watch this episode, and our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, we’re @whyfield on all socials 

and www.whyfield.co.uk 

Welcome to episode 12 of The F Word, where we’re joined by Richard Woods of Rewind Radio to discuss all things broadcasting in Cornwall. 

We landed on the word Frequency for this episode, but as it turns out, it’s suited more to the regularity of radio than tuning into a station on the airwaves… as Rewind is on DAB! But, we discuss the developments of this, the why, and how you can access it, all on the pod.

We delve into how Richard came to start the station, his amazing studio space and team, and the exciting events he’s got coming up. 

The common theme in this episode is Cornwall, and why Rewind are there to support this beautiful county, its communities, its charities, and its businesses. Including a very special charity Radiothon (find the links for this below). 

We hope you love this one! 

Enjoy episode 12. 

Find out more about the Cornwall’s Rewind Radiothon (48 hours of non-stop radio): https://www.rewindradio.co.uk/news/news/rewind-radio-charity-radiothon/

Connect with Richard on LinkedIn: https://www.linkedin.com/in/richard-woods-rewindradio/

Listen to Rewind: https://www.rewindradio.co.uk/

Watch this episode, and our previous episodes, on our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, we’re @whyfield on all socials 

and www.whyfield.co.uk 

Music credits - 'Jazzaddicts' by Cosimo Fogg

Welcome to episode 11 of The F Word. Laura is joined by Abi and Jake From The Cornish Larder, as they delve into their shared experience of what it was like setting up a business in Cornwall, with neither of them having much of a business background, all from a genius idea one Christmas!

Listen as Jake and Abi talk through the highs and lows From the very start of their business, working From a small space in the kitchen and spare room of Jake’s parents' house, to being in their second much bigger unit, now suppling the work leaders with their apple chutney!

Enjoy this delicious episode of The F Word.

Follow The Cornish Larder on Instagram: @thecornishlarder

Shop their products:www.thecornishlarder.co.uk

Watch this episode, and more of The F Word, on YouTube: https://www.youtube.com/@whyfield

 And… For more From us, we’re @whyfield on all socials andwww.whyfield.co.uk 

Music credits - 'Jazzaddicts' by Cosimo Fogg

Welcome to the 10th episode of The F Word. In this episode, we get to chat to Michele and Angus about the creation of their brand in the midst of the 2020 pandemic – a lockdown hobby turned thriving business – with an amazing team, beautiful products, and now, their gorgeous rebrand to Good Tuesday.

Listen as Angus and Michele talk through the process of the rebrand and name change, and why they decided it was the right time… it’s all about remaining critical in order to keep moving forward. Plus, we discuss B Corp, team work, and why good work is the root of this magic brand, encompassing honesty, kindness, excellence, efficiency, curiosity, sustainability, and joy.

We hope you love episode 10 of The F Word.

Discover Good Tuesday on Instagram: @goodtuesday__ https://www.instagram.com/goodtuesday__

And shop all thing good on their website: goodtuesday.com

To watch this episode, and our previous episodes, head over to our YouTube channel: https://www.youtube.com/@whyfield

And… For more From us, we’re @whyfield on all socials.

whyfield.co.uk

Music credits - 'Jazzaddicts' by Cosimo Fogg

In this episode, we are joined by Chris Thomson of Marwick Marketing to chat about what things lie ahead in the world of marketing. When we mention the Future, this can only lead to a discussion on AI and how it may no longer be considered Futuristic or a ‘gimmick’, but something businesses will adapt in as soon as six months. So, how do we prepare?

Listen as we discuss this and more, including what it’s like to be running a marketing agency, not only in Cornwall, but also in ‘the Meth capital of Canada’!

We hope you enjoy episode 9 of The F Word.

Connect with Chris on LinkedIn: https://www.linkedin.com/in/christianthomson/

Keep up to date with Marwick Marketing  on Instagram:  https://www.instagram.com/marwickmarketinguk 

Or chat to Chris directly: christian@marwickmarketing.com

Music credits - 'Jazzaddicts' by Cosimo Fogg

This is certainly a corker of an episode.

Shane Solomon joins us for a very special episode of The F Word, talking about connections and why it’s important to get out there and meet people… and how it can lead you to rub shoulders with the stars.

In all honestly, we nearly couldn’t get through this episode, the laughter was too much. You’ll have to watch to Find out why (sorry audio listeners).

We really hope you enjoy episode 8 of The F Word.

Connect with Shane on LinkedIn: https://www.linkedin.com/in/shane-solomon-3030a036/

Find out more about Corker Media: www.corker.media/

Music credits - 'Jazzaddicts' by Cosimo Fogg

Welcoming Sophie Gratton, from Girls in Cornwall Business, to the 7th episode of The F Word.

It’s no secret that Sophie has been taking the Cornish business networking circuit by storm, giving women a place in which they can connect as well as share their stories, gain confidence, collaborate, and talk about things that you wouldn’t necessarily Feel safe to share in certain environments.

Listen as Sophie shares what led her to this line of work and the challenges she has come across while running a business. Plus, how she has been able to balance everything as the wearer of many hats, while learning to set those hard boundaries she needs to allow herself to be successful in work and life.

If you haven’t already joined a Girls in Cornwall event, you absolutely should. You can Find out more via the Girls in Cornwall and Girls in Cornwall Business socials. 

Enjoy episode 7 of The F Word.

Follow Girls in Cornwall Business on Instagram: @girlsincornwallbusiness https://www.instagram.com/girlsincornwallbusiness/

View upcoming events on the GIC website: https://www.girlsincornwall.com/event

Music credits - 'Jazzaddicts' by Cosimo Fogg

Oh, do we have an episode for you!
We are delighted to welcome Jess Ratty on to The F Word this week, from Halo.
Jess can only be described as a Force. She’s oozes ambition, strength, positivity, drive, and passion. In her own words “I’m that hungry for it, I just go For it”.
Jess joins Laura to chat about everything from keeping that spark alive and plans For the USA, to the many challenges in business, including a very honest conversation about money… something that can absolutely be a topic to tread across lightly, but with everything else in life, Jess tackles this with authenticity, relatability, and, well… she’s just utterly inspiring.
Enjoy episode 6 of The F Word.
Connect with Jess on LinkedIn: https://www.linkedin.com/in/jessicaratty/
Follow her on Instagram: https://www.instagram.com/_jessification_/
Music credits - 'Jazzaddicts' by Cosimo Fogg